Marketing
Nostalgia Marketing: hit right in the feels
For a while now I’ve had the sneaking suspicion that Stranger Things did so well because it was set in the 80’s. I won’t give my age away but I was a 90’s baby, and obviously never experienced the 80’s at all. Yet somehow I really missed the era, especially after watching Stranger Things. People would be like, “Man I remember in the 1980’s when we had all that hairspray and shoulder pads…” and I’d be like, “Totally! I miss those days!”
Vintage packaging!


A retro web or app design


Cultural References
Nothing like a golden cultural reference in your advertising copy to get consumers smiling and discussing your advertisement. The issue many face is how old of a cultural reference is too old? How far back before they don’t even know what we’re talking about? Hitting that cultural reference sweet spot isn’t always easy but it’s worth it in the end. Here’s an example of an advertisement that did it right:
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