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Email Marketing
Long live the inbox
Email marketing is the single biggest return on investment marketing tactic still today in 2022. Wowza! You were expecting me to say something like Tiktok or Instagram ads, right?
It’s true. A solid email marketing campaign benefits both B2B and B2C companies through smart automation, valuable content and clear calls to action.
Why invest in email?
Having access to someone’s inbox is a super intimate thing. If they are enticed by your subject line, you have the potential to have their whole attention for just a few seconds (statistically speaking, of course).
This amount of attention is scarce because we are constantly inundated with advertising messages hundreds of times per day. So when you get that open, make sure what’s inside counts.
Here at Forge we have a knack for crafting catchy subjects, clickable content and driving purchases for your company online.
$2M in 14 Days
How did we take a new Klaviyo account from $0 and a stale list to $2M just in time for Black Friday? It’s not magic. It’s Forge.
The Importance of Email Marketing in 2022
Email marketing is one of the most effective ways for businesses to reach out to their existing and potential customers. It is also one of the most cost-effective forms of marketing. As per a recent study, email marketing has increased by more than 20% in the last five years. The number of people who are opting for this form of marketing is increasing at an even higher rate.
Email marketing can be used to promote a product, service, or any other information that a company wants to share with its customers. This form of marketing can also be used for customer retention and lead generation purposes.
Email Marketing Best Practices
Email marketing is one of the most effective marketing channels. It is estimated that email marketing drives $65 billion in revenue each year.
The best email marketing services are those that provide the best customer experience. They also offer integrations with other software services like CRM or help you create a personalized customer journey through your emails.
The best Email and CRO tactics are those that help you stand out from the competition and get ahead of them, but it's important to note that there isn't a single tactic for every company. Every company has different needs and strategies, so it's important to find what works for you and your business needs.
How to Optimize your Emails for Mobile Devices
Mobile devices are becoming more and more popular. Consumers are browsing the internet through their mobile devices, and therefore it is important that your emails be optimized for mobile.
The first thing to do is to make sure that your email is responsive. This way, the email will adjust to fit whatever device it is being viewed on. You also want to make sure that the text in your email isn't too small for a mobile device, so you should use a larger font size than you would for a desktop computer.
Take care to mind recent mobile updates like dark mode which could render your text not legible on phones and tablets with this setting toggled.
Responsive design is still best assured by HTML coding your emails. Klaviyo, our favorite platform, offers a drag and drop builder with the ability to code your emails to ensure maximum responsiveness and the best possible customer experience when reading your email content.
Start your Email Strategy today!
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