Your address will show here +12 34 56 78
Social Media

Instagram has blossomed into a B2B/B2C platform over the past few years and we are here to show you how to take advantage of it!  Here are some helpful tips that will boost your business’ account in 2019!

Timing is Everything— Instagram Business

 The ever so popular question when it comes to Instagram is, “when should I post?” There is not a one size fits all answer but there are tools to help you find the answer that best suits your account. 

If you have a business account, you can use Instagram analytics to see when exactly your followers are active, so your posts get in front of more people. 

There are also tools out there that can assist you with this like, WhenToPost app which dives deep into your account’s insights and lets you know when your potential for max engagement is at its peak. 

Double Down on Distribution—

Instagram can be tricky; the algorithm can throw a post that you thought would really catch people’s attention into left field and end up getting little to no engagement.

This is where stories come in. 

Not only will you post that photo or video but get on your story and let your followers know that you just uploaded new content.  This way, if they miss it on their feed they will see your story at the top and be directed to your page’s newest piece. 

Comments are Vital—

When you get a comment on a post your first reaction should be to comment back. 

Do not just comment an emoji or “thanks”; be insightful and conversational with your commenters and create a conversation that others can join in on ask well.

Community Outreach—

The key to growing a community is to be active in it.  Just like you respond to those who comment on your posts you should do the same on other people’s posts. 

Search a popular hashtag and comment leaving a question or feedback pertaining to the post. 

Skim the comments for questions you may have the answer to. 

The more you are active, the more people on Instagram will know you.  Make sure you are adding value, though, so you aren’t known for the wrong reasons. 

Liking other users’ comments—

While you are surfing the community doing your best to add value, keep an eye out for others who have something to offer as well. 

Like comments that add insight to the niche you are in to show that person you acknowledge their comment and/or agree with what they said. 

Think of it as giving props to those who are making the community a better place, you may make a few friends along the way.

BONUS TIP: Be Direct in your Direct Messages—

A somewhat new feature on Instagram is the ability to send voice memos through DM. 

As voice continues to grow in 2019 use this to your advantage to connect with your followers.  Use this feature to say hello to new followers, say thank you to those who have supported you along the way and even answer questions this way. 

Putting a voice in the mix can create a connection with your followers that is unique and personable. 

Stay Consistent—

Whether you post five times a week or ten times a week it is crucial you stay consistent and on schedule. 

Times of day may change depending on your engagements and activity that was mentioned before but posting on a regular basis is a big step in staying relevant in the busy realm of Instagram.

Pay Attention to what Works—

Using the analytics Instagram provides for you it is highly recommended that you look at your past posts and see what did best; what had high engagement, what sparked up a conversation, what is it that worked in the past that will work for you in the future.  Always try to learn something from what the insights tell you so your posts can stay effective.

Try using these tips in your Instagram strategy this year, keep in mind that none of these are going to make your business account an overnight success.  Just like you stay consistent in posting new content, stay consistent in applying these steps and watch your Instagram turn into something you are proud of and that ultimately works for your business’ goals!

Still looking for help growing your account?

Our team at Forge Digital Marketing has dedicated account managers that know how to grow your social media engagement in your business’ niche. Contact us today!

0

Blogging, Email Marketing, Marketing, Social Media, Video

Constantly producing high-quality content that is desirable is quite challenging, so make it a little easier on yourself by repurposing that content — turning it into other formats! We call this a content repurposing framework.

Studies reveal that while half of marketers struggle to produce enough content, only 29% repurpose content strategically.

Sounds like a huge area for opportunity right?

You are correct!

So consider spreading your brilliant content as far as possible and learn how to maximize its use to maximize your traffic!

Here’s how to repurpose your content:Canva for content repurposing - How to repurpose content marketing - Forge Digital Marketing | Naperville, IL

1 – Create content with the idea of repurposing it for something else.

This will make it easier to divide and mold it the way you want for another medium.

In addition, creating something with the idea of ultimately using it for something else gives rise to all around better content.

Content can be longer and more in-depth, dividing into sections as needed. This way, your audience will not feel like you are cutting corners.

It is equally important to create graphics with the intent of repurposing. They need to be embedded inline with your post and go along with your social channels.

If you lack resources of a professional graphic designer, consider using an online tool like Canva which allows you to create one image and size it for multiple applications like social media channels, blog images, and more.

 

2 – Make scroll-stopping content

Make that content (on whatever medium) really awesome.

Like, 10X content–ten times better than anything ever produced.

So it will probably be pretty lengthy.

Start with strong keyword research (obviously). You don’t want to spend a lot of time creating something no one really cares about or will search for on the internet.

Implement the Skyscraper Technique, coined by Brian Dean of Backlinko, so your content is extra mind-blowing.

Study similar content that ranks for your chosen keyword  (check out Neil Patel’s free tool, Ubersuggest) and fill in any missing information and/or offer new ideas to make your content extra desirable. Stay relevant and scatter keywords that will harness good traffic throughout.

Neil Patel - Ubersuggest
3 – Use convenient tools to help you repurpose content

Repurpose, repurpose, repurpose!

There are tons of tools to make turning your pre-existing content into something else more seamless: 

PrintFriendly will transform your blog post into PDFs. Just paste a URL and click a button. It is free!

SlideShare is also free and turns any article content into a slide deck.


4 – Turn written word into easily consumable video

 

Turning written words into video clips can be a lot more tricky if you don’t have an in-house video editing person. However, it’s very worth investing in video editing or animation services as it often takes a while longer to read something than to watch it. 

Did you know? Customers who watch video from your company are 2-3x more likely to convert than those who do not.

Consider creating explainer videos or star on screen yourself! Work on a condensed script so that you do not appear clueless in front of the camera.

Videos are a great way to show, not tell. You can further repurpose videos on different platforms. Publish on Facebook or on LinkedIn, or even make a YouTube mini-series with strong calls to action at the end of each clip to attract traffic.

 


Do you repurpose your content? If so, leave a comment below with your best tip or hack!

Need help boosting your content marketing strategy? Request your free discovery call with the Forge team now.


 

0

Website Design & Development
It’s really easy to get comfortable with your website. You may have invested a lot in your initial site design or development or you might just think that having something up is all you need for your digital presence. The truth is, customers that visit your site regularly for updated information on sales, events, etc. expect to see a consistent effort in updating your website. We all have the attention span of goldfish these days, and if our attention is not captured, we won’t stick around. A great way to determine if people are getting bored is to check your Google Analytics and monitor your bounce rate on your pages (email or chat us if you would like help looking up these stats). Anyway, here are 5 signs it might be time for a website redesign!

1. You’re not generating leads or customers

This is your biggest sign that it’s time for a website redesign. We implore you to not just look at your website as a static, unchanging flyer for your business. NO! Your website is your BIGGEST marketing tool and should be leveraged to funnel new clients and customers into your business and ultimately generate revenue for you.

2. You’re not mobile optimized

It’s almost 2018 and if your site is not optimized to be viewed on mobile devices, well, it’s bad. You could be missing out on 60% or more of your potential website visitors. No one wants to pinch to expand and scroll around all your tiny text! Time for a website redesign | Mobile Optimized Website | Forge Digital Marketing

3. You’re not ranking in Google

If you don’t rank locally for your own website name, you probably don’t have a Search Engine Optimized website. SEO is a technique that digital marketers use to help websites rank higher up in Google Search results. With more people being able to find your website, you will have more traffic and that means more leads! SEO is a consistent, ongoing service we offer to help our customers get found by people searching for businesses just like yours!

4. Your site is slow

Another sign that your site is not optimized is the speed at which it loads. If your site loads slowly, people will leave within 3 seconds! Yes, just 3 seconds of wait time is enough to discourage people from using your website. ? Think of all the lost leads! Want to see just how slow your site is? Give it a test at https://tools.pingdom.com/

5. Your content is stale

So many small business owners are too busy actually running their business to take time to generate exciting new content for online viewers. The best way to connect with your customers is through video marketing. People would much rather watch a video on your website or social media pages than read a ton of text about your offerings. Another great way to boost SEO and grab attention is through a consistently updated blog! See, you read till the end of this post! Is your website guilty of these 5 sins? Then it’s definitely time for a redesign. Contact us today for a free discovery session where we discuss the gameplan of your website redesign!
0

Marketing
Have you ever thought the best way to market your newest product is to launch it into the freakin’ cosmos with the help of Rob Lowe? In what seems like an ever-higher standard to do the craziest, wackiest thing one can do to grab millennials’ attention, KFC is boldly going where no chicken sandwich has been before: space. Whaaaaat? I can think of a million things that may be more beneficial to launch into space, but hey, I’m not a multi-million dollar chain with money to blow on Chicken Sandwich Space Expeditions™. So what exactly is the plan, anyway? According to Kevin Hochman, KFC’s chief concept officer, “I have no idea how we’ll launch a chicken sandwich into space, but the marketing team thinks they can do it…” Well, okay. Good enough for me! In the playful advertisement, Rob Lowe, who is officially the newest Colonel Sanders (Yeah, I know, how much are they paying him?), gives an inspiring speech about how they’re taking the Zinger sandwich to – ahem – new heights.
If there’s one thing to be taken away from this, it’s that KFC is trying its darndest to get back in the spotlight. Nobody really talks about KFC anymore, at least, I know I don’t. So, what’s a chicken chain to do but dream up a huge publicity stunt starring their new, wildly popular chicken sandwich: The Zinger? Wendy’s has their “never frozen” beef, Chipotle has GMO-free food, Burger King has their flamed-grilled burgers (what does that even mean?) and KFC has, uhh… a chicken sandwich in space? Despite the hilarity of it, it’s actually proving effective in providing plenty of media coverage and exposure for the brand. Millennials and Generation Z are eating this kind of off-brand marketing up. Gone are the days of advertisements extolling features, benefits and wholesome family fun. Nope! We’re launching things into the freakin’ galaxy now. I wish I wasn’t serious, but I do believe this is the direction advertising is going. Nothing is too ridiculous, too unfeasible, for our industry giants to try. Advertising spending is only going to increase, and as consumers are forced to filter through more and more options, brands and their agencies are going to have to get very creative in their schemes to get consumers hooked. Robe Lowe sums up the feelings of this campaign quite nicely: “There is one question that will be able to answer with certainty very soon: Can you actually launch KFC’s world-famous Zinger chicken sandwich into space? The answer is: We certainly hope so. Our entire marketing campaign depends on it.” Craving more marketing knowledge with your Zinger? Check out these articles!
Why Advertising Has Shifted From Product Features to Brand Persona
That One Time Don Draper Collaborated With David Miami
0

Advertising, Branding
When I was but a child, perhaps about six or seven, I didn’t care what brand I wore. My mother, also, didn’t care what brand I wore. I’m not insinuating that I was a walking fashion disaster – I was not. I was simply decked in obscure, on-sale brands. However, I imagine when I have children of my own I will need those specific shoes from that specific company, honey.
    So while the generation past preferred benefits to personification, my generation has come into the branding world with a giant sledgehammer and completely re-written the rules. With the rise of social media comes the rise of brand identity. Marketing is an ever-changing game, and right now, it’s all about identifying with the product. Okay but people out there still want something that will benefit them, right? I mean, c’mon – we all know that the “in” brands fall apart one year into owning them.
    Not so fast –

Truly successful brands build a strong brand identity and a reputation for quality. Here’s a few that did just that:

Patagonia

College campuses beware – young, handsome collegiates will be wearing Patagonia’s brightly patterned, incredibly obnoxious fleece for years to come. It’s become a symbol across America everywhere that says, “Yeah, I’m involved in Greek Life” or “Yeah, I’m a stoner with a trust fund and a penchant for sleeping outside.” But, all joking aside, Patagonia actually does it job. Really damn well. Patagonia’s quality makes it a reputable choice for all age groups. If that college boy ever finds himself on a mountain, his fleece will keep him warm. That’s the magic – it’s a versatile piece that can serve as a stylish accessory or to do as nature intended it to: climb a freakin’ mountain.
   

L.L.Bean

Another product that has taken the youth by storm and yet never seemingly worn in any of the conditions it was made for: L.L.Bean. Many of LL Bean’s Duck Boots orders are going to people who will never hike or climb in them. Cue the sad music. I’ll wait. Yet with every stitch, LL Bean screams quality. It means that if your feet step off the concrete for a second and you find yourself grizzly-bear watching in Montana, those trusty stylish boots will do their thing.
   

VANS

Those canvas skate shoes sure make you feel edgy when you put them on. Trust me on this., I buy Vans;, I feel like Tony Hawk. Have I ever touched a skateboard? Um… no. However Vans has been around a long, long time, and while they’ve done a good job with their new designs appealing to young people and becoming “hip” once more – they also do their, you know, job. I like to daydream up scenarios where somebody throws me a skateboard and I’ve got these bad boys on. I just hop on and I’m a master. I do a sick 360 flip and everyone cheers. My trusty Vans save the day and I win the skateboarding competition.
  I digress.
So… What’s the Lesson?
Quality is a powerful tool for a product. It’s great to be known for the quality or the performance. Pair this with a strong brand identity and you’ve got a winning combination. If a consumer can a) buy a product as an expression of their identity and b) see that it actually serves a purpose beyond fashion, the consumer now has a brand that can satisfy both needs. It’s a yes from me!
    Do you have a great product or service but struggle to convey its benefits to your customers? Are you looking to build a brand that better resonates with your target audience? Hit us up today for a free consultation. We’d be glad to offer advice and strategic tips to getting your quality brand in front of your perfect people 🙂 Talk to us! http://www.forgedigitalmarketing.com
0