Constantly producing high-quality content that is desirable is quite challenging, so make it a little easier on yourself by repurposing that content — turning it into other formats! We call this a content repurposing framework.
Studies reveal that while half of marketers struggle to produce enough content, only 29% repurpose content strategically.
Sounds like a huge area for opportunity right?
You are correct!
So consider spreading your brilliant content as far as possible and learn how to maximize its use to maximize your traffic!
Here’s how to repurpose your content:
1 – Create content with the idea of repurposing it for something else.
This will make it easier to divide and mold it the way you want for another medium.
In addition, creating something with the idea of ultimately using it for something else gives rise to all around better content.
Content can be longer and more in-depth, dividing into sections as needed. This way, your audience will not feel like you are cutting corners.
It is equally important to create graphics with the intent of repurposing. They need to be embedded inline with your post and go along with your social channels.
If you lack resources of a professional graphic designer, consider using an online tool like Canva which allows you to create one image and size it for multiple applications like social media channels, blog images, and more.
2 – Make scroll-stopping content
Make that content (on whatever medium) really awesome.
Like, 10X content–ten times better than anything ever produced.
So it will probably be pretty lengthy.
Start with strong keyword research (obviously). You don’t want to spend a lot of time creating something no one really cares about or will search for on the internet.
Implement the Skyscraper Technique, coined by Brian Dean of Backlinko, so your content is extra mind-blowing.
Study similar content that ranks for your chosen keyword (check out Neil Patel’s free tool, Ubersuggest) and fill in any missing information and/or offer new ideas to make your content extra desirable. Stay relevant and scatter keywords that will harness good traffic throughout.
3 – Use convenient tools to help you repurpose content
Repurpose, repurpose, repurpose!
There are tons of tools to make turning your pre-existing content into something else more seamless:
PrintFriendly will transform your blog post into PDFs. Just paste a URL and click a button. It is free!
SlideShare is also free and turns any article content into a slide deck.
4 – Turn written word into easily consumable video
Turning written words into video clips can be a lot more tricky if you don’t have an in-house video editing person. However, it’s very worth investing in video editing or animation services as it often takes a while longer to read something than to watch it.
Did you know? Customers who watch video from your company are 2-3x more likely to convert than those who do not.
Consider creating explainer videos or star on screen yourself! Work on a condensed script so that you do not appear clueless in front of the camera.
Videos are a great way to show, not tell. You can further repurpose videos on different platforms. Publish on Facebook or on LinkedIn, or even make a YouTube mini-series with strong calls to action at the end of each clip to attract traffic.
Do you repurpose your content? If so, leave a comment below with your best tip or hack!
Need help boosting your content marketing strategy? Request your free discovery call with the Forge team now.
1. You’re not generating leads or customersThis is your biggest sign that it’s time for a website redesign. We implore you to not just look at your website as a static, unchanging flyer for your business. NO! Your website is your BIGGEST marketing tool and should be leveraged to funnel new clients and customers into your business and ultimately generate revenue for you.
2. You’re not mobile optimizedIt’s almost 2018 and if your site is not optimized to be viewed on mobile devices, well, it’s bad. You could be missing out on 60% or more of your potential website visitors. No one wants to pinch to expand and scroll around all your tiny text!
3. You’re not ranking in GoogleIf you don’t rank locally for your own website name, you probably don’t have a Search Engine Optimized website. SEO is a technique that digital marketers use to help websites rank higher up in Google Search results. With more people being able to find your website, you will have more traffic and that means more leads! SEO is a consistent, ongoing service we offer to help our customers get found by people searching for businesses just like yours!
4. Your site is slowAnother sign that your site is not optimized is the speed at which it loads. If your site loads slowly, people will leave within 3 seconds! Yes, just 3 seconds of wait time is enough to discourage people from using your website. ? Think of all the lost leads! Want to see just how slow your site is? Give it a test at https://tools.pingdom.com/
5. Your content is staleSo many small business owners are too busy actually running their business to take time to generate exciting new content for online viewers. The best way to connect with your customers is through video marketing. People would much rather watch a video on your website or social media pages than read a ton of text about your offerings. Another great way to boost SEO and grab attention is through a consistently updated blog! See, you read till the end of this post! Is your website guilty of these 5 sins? Then it’s definitely time for a redesign. Contact us today for a free discovery session where we discuss the gameplan of your website redesign!
What use is your great brand if no one knows about you? SEO is the answer and here’s why:Branding is all about creating the right image of your company in people’s minds. So, how do you create that image? You write about your company, you adopt a slogan, you use pictures, colors, and themes on your social media and website, and you offer services to show your customers who you are and what you stand for.
But there is branding, and then there is successful branding. Even though your company has everything it takes, you have to showcase its full potential by reaching your target audience. SEO, or Search Engine Optimization, is just one of many tools you can use to ensure you’re reaching prospective clients.
Let’s say you’re a catering company and you need to reach a certain audience of people who need you to cater at their wedding, birthday party, anniversary, and similar events. You’ve got a blog post ready; now you just need to make sure your audience actually reads it. They’re going to search for keywords such as “local catering” or “catering for grad party.” So, you need to optimize your blog post around those key words. SEO helps you do just that.
First, install Yoast, an SEO plugin.
Yoast is a life saver when it comes to smashing SEO. To install it, just log on to your WordPress blog, go to Plugins > Add New and type Yoast in the Search Plugins box. Download that and it will be enabled on all of your blog posts in edit mode.
One of the first things you’ll notice when you see the Yoast plugin is a list of red, orange, and green lights. Your mission?
To get the most green lights as possible.
This process is known as Greenlighting (who da thunk?). This system lets you see what you’re doing right (green!) and what still needs improvement (red) with each post you publish. You can even click on the little eyeballs to make Yoast highlight your errors that need correcting.
Google and other search engines change their algorithms all the time, but thankfully Yoast stays up to date with each and every change.
Enter a focus keyword.
This is the word that will most likely appear most often in your blog post — but wait! You also might not want to choose the most used word in your post because that can create a bad algorithm.
Admittedly, this part is a little tricky. The idea is to choose a focus keyword that encompasses the general idea of what your post is about, but it shouldn’t be a word used redundantly in the entire post. It starts to read off as spam.
You wouldn’t use the word “the” as your focus keyword, right? Just like you wouldn’t use the word “noodles” as your focus word if you use that word in every single sentence of your post about how to cook the best soba noodles. Instead, you would use the word “soba,” “Japanese,” “cook,” or “food” — whichever word produces the most green lights.
Create a bomb title.
So, you want to really sell the audience on your soba noodles recipe. Your first instinct should be to type “soba noodles recipe” into your search engine; now you can look at the titles of everyone else’s soba noodles recipes. And you definitely don’t want your title to be just like theirs — you want to stand out.
I’ll let you decide which one sounds better: “The perfect soba noodles recipe to spice up your night” or “Soba noodles recipe.” An exciting, luring title is the key to excellent SEO.
Work that meta description.
When you scroll through Facebook, do you read the little snippet beneath the link titles? That’s the meta description, and it’s usually the reason why you and many other users end up clicking the link — whether the content ends up being worth it or not.
The meta description is finicky and can cause frustration at first, but once you get the hang of it, it’s not so bad. Make sure to incorporate the focus word, and it won’t be as difficult as it may seem. This is your chance to be the obnoxious television advertiser who really needs to draw in that audience! But…just try not to be too obnoxious, OK?
Don’t forget images and links, links and images.You should have at least 5 solid links that your reader can click on in the middle of reading your article. Three links can be from your other blog posts, and two can be links to other websites, or vice versa — as long as the links are relevant to your content.
Make sure there are 2 or 3 images your readers can view while reading the blog post. Even better, add links to those images that take them to your social media sites: Facebook, Twitter, Pinterest, Google+, and so on. The last thing you must not miss is adding alt tags to your images. WordPress makes this easy. Just type in a phrase (and include your keyword) into the alt text section when you add an image:
Write great content!This is one you probably never stop hearing — but it’s true. SEO doesn’t work unless you put in the work. Say what you have to say in a meaningful manner and make sure to explain the lot of it. The Yoast plugin will let you know how you’re doing with its Readability feature, so keep an eye out for that, too (see below).
Use SEO and watch your ratings skyrocketWhen you use SEO, not only will your site traffic increase, but you’ll gain credibility from search engines and your customers alike. More traffic means more clients, and more credibility means more trust. SEO allows you to stand out from the competition, and it ultimately benefits your business in the long run.
Interested in learning more about how your business can benefit from an SEO optimized blog? Check out this post on Why your business needs a blog. OR contact us today for a free consultation!