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Email Marketing, Marketing

23 billion text messages are sent every day across the world. That’s a lot of texts – and a lot of opportunities for businesses to market their products and services.

Keep reading to learn about SMS marketing and the steps you can take to start building a successful SMS marketing campaign for your company!

What Is SMS Marketing?

SMS marketing is also referred to as text message marketing. It’s when businesses send promotional campaigns or other messages via text message. These messages are permission-based, meaning customers have opted-in to your communications. This creates highly targeted marketing lists with customers that want to engage with your business.

Why Use SMS Marketing?

With smartphones seemingly everywhere, SMS has become one of the most useful marketing tools available. With a 98% open rate, SMS has also become one of the preferred methods of communication of smartphone users.

SMS messages have a staggeringly high engagement rate compared to other marketing channels. By using SMS marketing you can be sure that your target audience will read your messages and can count on a high return on investment.

Steps to a Successful SMS Marketing Campaign

Now you understand the basics of SMS marketing and why you should be using it! Let’s jump into how to launch a successful SMS marketing campaign for your business.

1. Get Your Team in Order 

First things first. To start an SMS marketing campaign, you need to make sure you have the right resources in place. Some of the skills you’ll want to make sure exist on your team are:

  • Digital design
  • Social media
  • Promotions experience
  • ROI analysis

Once you have the right team, you’ll need to set objectives and get everyone on the same page. It’s important to understand what the team wants to accomplish with the SMS marketing campaign. Are you trying to drive more traffic to your website? Or do you want to boost the sales of a particular product?

No matter what the primary objective is, be sure to clearly identify it before you launch your campaign. That way the messaging can be framed around the objective and your team will be more successful in accomplishing it.

2. Keep It Short

Consumers typically look for convenience and aren’t going to spend a lot of time reading a lengthy marketing text message. Maybe that’s why SMS marketing messages are limited to 160 characters. If you can get your message across in less, that’s even better.

You need to get to the point of your message quickly and make sure it’s clear. Using clear and concise language can help with that. Avoid using abbreviations and only use all caps sporadically to emphasize certain words.

Be sure you are giving your customers all the pertinent information they need. For example, if you’re marketing a sale, you should include when the sale ends. There is a higher likelihood that your customers will take action if they have the information they need.

3. Timing Is Key

Understanding when and how much to text your customers is key to a successful text campaign.

The majority of text messages are read within three minutes of when they’re received. This gives you an indication that SMS marketing is most effective when it creates a last-minute impulse for your customers. If you’re promoting an event or hosting a sale, send the text message a few hours before. Your audience is likely to forget about your event if you send it days in advance.

During the beginning of your SMS campaign, you can test sending messages at different times to see when your audience is most responsive. This will help inform your strategy going forward.

The frequency of messaging is another piece of timing to take into consideration. You don’t want to spam your customers – sending too many messages will push some people to stop engaging or completely opt-out of your campaign. A good rule of thumb for text message marketing is to stick to 1-2 messages a week at the most.

4. Be Exclusive 

Creating a sense of exclusivity is one of the best ways to attract customers to an SMS messaging campaign and keep them engaged. You want to make sure that offers made through your bulk SMS marketing are unique and unavailable to people who aren’t subscribed.

5. Use Call to Action Buttons

The whole point of an SMS marketing campaign is to get your customers to engage, interact, and act on the text messages you send them. A great way to do that is to use calls-to-action in your texts.

For example, if you are pushing out a discount code through the SMS channel you can ask customers to “show this text” in-store to get the discount. This is an easy way to get customers to engage with your text marketing and promotions.

Other calls-to-action include “click here” for more information or running “text-to-win” competitions where you ask customers to text in order to enter the contest. Both of these tactics will drive traffic to your site and can increase sales.

6. Integrate With Your Other Marketing Strategies

Your SMS marketing campaign shouldn’t exist in a vacuum. Integrating it with your other market initiatives will provide a couple of benefits. You’ll ensure all your marketing campaigns are consistent across channels and it gives you more ways to promote your SMS campaign.

If you already use email marketing, you can send an email that shares how to opt-in to exclusive deals and information your company has to offer. This will help you reach more customers by expanding your marketing campaign through various channels.

7. Record and Analyze Data

Collecting data to determine what is and isn’t working in your marketing campaign is crucial for success. Take the time to analyze results and figure out which of your SMS campaigns were successful and which ones could use refinement. Comparing different outcomes can help you create an approach that drives the best results for your company.

Launch Your SMS Marketing Campaign

Are you ready to get down to business and launch a successful SMS marketing campaign? With the tips in this guide, you’ll be on your way to increasing customer engagement and loyalty.

If you’re looking to take your text messaging campaign to the next level, contact us at Forge Digital Marketing and Creative to learn more about our SMS marketing services!

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SEO

Are you looking for ways to kickstart the traffic for your eCommerce site? Do you wish there were a way to refine your online marketing approach? If so, then you need to learn all that you can about eCommerce SEO.

Getting more traffic to your website isn’t the goal. It’s getting the right traffic, your target market, to your site to create higher sales conversions and start to build customer loyalty with your brand.

See below for an in-depth guide on how eCommerce SEO can give you more traffic. Use this as a foundation for your new digital marketing strategy.

What Is SEO?

Are you tired of seeing site visitors back out of your site without giving it even a 5 seconds chance? Do you wonder if there’s a way to improve the leads that are coming your way in the first place? 

Search engine optimization (SEO, for short) is your answer. In the simplest definition, SEO is the method of establishing content on your website to make it more attractive to search engine algorithms, such as Google’s algorithm.

The algorithm is changing every single day, but there are a few key factors of your site that remain constant, such as its:

  • Keyword optimization
  • Internal links
  • External links
  • Mobile-friendliness
  • Site navigation
  • Layout
  • Content

The list goes on and on. Using these factors (and many more), you’re able to attract your target market.

For example, using your buyer personas, you can determine some of the biggest pain points that your target audience has. Using those pain points, you can find keywords that match what they might search for, then use that as a primary keyword in your content.

Google has crawlers that crawl your website frequently to make sure it’s up to snuff. A professional digital marketing company can ensure that your site exceeds its expectations and draws the right people to your eCommerce store.

Ways to Improve Your eCommerce SEO

Perhaps one of your eCommerce site’s biggest struggles is beating the big companies to your target market. Perhaps you feel as if you aren’t casting a wide enough net. 

Don’t panic! These are issues that every eCommerce site faces at one point or another. Thankfully, there are tactics you can use to improve them. Here are a few of the major ways.

1. Refine Your Keyword Research

Take the current way that you research the keywords you embed in your content, then throw it out the window! Odds are, it’s no use to you anyways.

Not many eCommerce sites know the correct way to find the keywords they should be using in their blog posts, videos, product pages, etc. 

To optimize your website and make it sexy to search engines everywhere, you have to find the perfect keywords. 

Too many people make the mistake of using their preferred keyword research tool, finding the keyword with the highest search volume possible, then making that the primary in their content. 

You’ll never reach your target market that way. Keywords with that high of search volume are already being used by the big boys in your industry/niche. Once they’re at the top, they aren’t budging.

Instead, look for a balance between search volume and keyword density. For example, if you use AHrefs, then look for a search volume over 100 and a keyword density at or below 30.

That way, you’re using keywords that enough people are searching for, but don’t have a lot of people ranking for them just yet.

2. Focus on Your Product Pages 

Most eCommerce site owners view their product pages as the means to an end. They believe that these pages are only used to give the client information before they click “add to cart”. Think again!

Product pages are a phenomenal opportunity to capitalize on keywords. Research a couple that your target niche is looking for, then place them in the product description on your product pages.

While we’re on the subject, be sure to simplify your content. Put your product description in bullet points. Make them easy to read. Fire off all of the facts that your customer would want to know before they get to the point of purchase.

3. Make Your Site Mobile-Friendly

Here’s an eye-opening factoid for you: over half of internet users browse the internet using mobile phones. Not their desktops. Not their tablets. Not their laptops. Their phones.

That’s why it’s never been more important to make your eCommerce site mobile-friendly. If it isn’t, then it will scare off all your customers, no matter what niche you’re going after.

Here’s a successful habit to start when you create/edit your site moving forward: think of how it will appear on a mobile phone first. Make sure the content is chopped up helpfully so that it doesn’t look intimidating to phone users.

Not sure how to go about doing that? A digital marketing agency can help. At Forge, we can help you with your website design and development, creating content, and refining your digital marketing strategy moving forward. You no longer have to swing at curveballs!

Invest Time and Energy into Your eCommerce SEO

Now that you have seen an in-depth guide on eCommerce SEO and why it’s so important for your online business, be sure to use it to your advantage.

Be sure to read this article for more information on how you can use social media to improve your conversion rates.

For more inquiries, please be sure to reach out via our contact us page and we will be happy to assist you further.

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Email Marketing, Marketing, SEO

Did you know that 14% of Americans use CBD? That is a huge market to tap into.

To do it, you need to think about your CBD marketing strategy. Certain marketing strategies can be helpful when marketing hemp. The most important part is to do it right.

Are you interested in finding out what business marketing strategies can help you grow your cannabis business? We’ll explore how to expand your audience in this article.

Practice SEO

In any business, having an SEO company by your side is crucial. In CBD product marketing, it’s extra important to use SEO practices.

By identifying keywords that your audience uses, they’ll find your website organically.

SEO can come in two different types, on-page and off-page. Working on both will help to boost your business website’s rank and credibility on search engines.

The higher the rank, the more likely you’ll start benefitting from organic traffic. This is invaluable as you don’t have to pay for organic traffic.

In the world of cannabis marketing, this is important. Usually paid ads and other promotion methods are prohibited in this space.

Email Marketing

Building up your email marketing campaigns is essential for success in the CBD industry. With email subscribers, you already know that they’re interested in what you have to offer. You just have to leverage this so that you can make more sales and bring in more customers!

They’re a great tool for creating relationships with customers who are already familiar with your cannabis brand. They’re also great for bringing them back to your website.

If you’re in need of a CBD compliant email platform, we whole-heartedly recommend Klaviyo.

Keep ‘Em With Content

Content marketing is a powerful tool that you should use when marketing hemp. It can establish you as an authority figure within your niche and make you the go-to source for accurate information.

Remember when we spoke about SEO earlier? It’s a practice that should also be applied in your content marketing of CBD.

SEO allows users to find your content in the form of blogs on your website so that they can get the answers they need. Your blogs should also lead them to take action on your website after getting answers.

With this tool, cannabis marketing becomes much easier.

Want to know why we’re the content pros for you? Check out our ranking on bestmarijuanaguide.com.
social marketing | best cannabis marketing | best Cbd marketing and advertising

Influencer Marketing

The new way of making more sales is by using influencer marketing. Finding a candidate that fits into your niche of CBD will be the key to success here.

The candidate should be knowledgeable and an authority figure in the niche or the surrounding brand niche.

With the trust that they have, endorsing your product to their audience can gain you sales, as well as new customers. In fact, it’s also great for increasing brand awareness.

Look for influencers specifically who will create Instagram Reels and Guides as well as Tiktok videos to boost your content strategy.

Create a CBD Marketing Plan

As a business owner, you want to make sure that you’re implementing the right marketing strategies to get results. CBD marketing is important, and when done right can help you expand your audience.

With so many other things on your plate, marketing strategies should be the least of your worries. At Forge Digital Marketing, we can help you with your CBD marketing campaigns.

If you’re looking to get results and a tailored strategy for supplement marketing, please contact us today!

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Social Media

There are more than 1 billion people on Facebook. 

Given how many people are on Facebook and other social media platforms, it makes it one of the best places to advertise for your business. You should be using social media to attract leads and improve conversion rates. 

But how do you exactly use social media to improve your conversion rate? What’s the secret? 

The goal is to create a social media strategy that gets consumers to want to take action. You want them to see your brand as something that can help them. If you’re unsure how to utilize social media to your benefit, this article can help.

This article will uncover conversation rate optimization on social media, strategies to boosting conversion rate on social media, and more.

Know Who You Are Targeting

The first part of optimizing your conversion rate on social media is to know who you are targeting. If you are targeting the wrong audience with organic or paid social media content, the results will be disastrous. 

You need to know how you are targeting because it’s who you can help the most. You want to show your core audience what makes your product unique to them and how you can help them overcome a problem. 

What helps when figuring your target market is creating a buyer’s persona. You need to know the demographics of your target market, what problems they have, and how your product can help someone overcome a problem. 

When you master your target market and know how to connect with them, it can help you improve your conversion rate. 

Build Problem-Solution Awareness

The next step in improving social media conversions is to create problem-solution awareness. 

This means that the content you are producing should be about making your target market aware of a problem they have. You want to show problems with videos and pictures on social media. 

If you are advertising on social media, you want to make sure that your target market becomes aware of a problem that they need to get rid of. When you attract more people on social media because you are making them aware of a problem, you are building their trust. 

Then when you show them the solution with your product, you are giving them what they want. This helps improve the conversion rate. 

People are more likely to buy from your business or any business when they see a problem that they didn’t know they had before and then realize that you have the solution for them. 

Be Consistent

Another critical part of improving your social media conversion rate is to be consistent. You want to be consistent in what you are posting and show your target market. 

When you are consistent, it makes your target market more aware of a problem that they didn’t realize they had before. It also makes your target market believe in your brand. 

You are consistently improving the value of your brand when you are consistent on social media. You are able to tell a story each week when you’ve helped customers or how your product is changing. 

You are telling a story that reaches more of your audience. When you are consistent, you have more of an opportunity to attract more website visitors, more leads, and more conversions. 

If you don’t have time to post on social media each day or don’t know what to post, you should consider outsourcing this task. You don’t want to miss out on lost customers and revenue because you aren’t spreading your business to its fullest potential. 

Make Sure You Create a Seamless Experience for the User

The final way to improve your conversion rate is to make sure you are creating a seamless experience for the user

This means that the user should have no problem going from your social media page to your website to your sales page. Every part of the sales journey should be easy for the user. 

This is why need to make sure your social media pages are updated! You need to make sure that when someone visits your social media pages, they can easily find links to your website. 

Part of creating a better user experience is also making sure your website is updated so users can find your blog, your services, and your products. This helps them figure out what they need immediately. 

When you create a better user experience, it improves the conversion rate because people aren’t leaving after they are on your website. Consumers aren’t leaving the checkout page because they had problems trying to check out. 

Social media is the first part of the buyer’s journey. It’s about spreading awareness. It’s your job to make sure that everything else that is part of the buyer’s journey is seamless and easy for the user. 

Now You Know Everything About Improving Conversion Rates for Social Media

Figuring out how to use social media to improve conversion rates can be challenging. You may not have any idea of what to post or how to advertise on Facebook, Instagram, LinkedIn, Twitter, and other platforms. 

This article gives you insight into what you need to do on social media to create lifelong customers. You now have an idea of how to help your customers because you know what strategies to implement on social media. The overall goal is to make sure you cater to the user and what they want. 

If you have any questions about social media and how to improve your conversion rate, you can contact us here

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Branding, Website Design & Development

Have you ever sat in a sales pitch and known you were going to take the leap, long before the end?

Maybe the product was right, the format was perfect, the messaging was on point, and the salesman was passionate. Whatever the cause, it made you feel like the seller understood what you wanted.

A great landing page can be the same way! The right one cultivates a sense of connection, tempting leads down the funnel with a streamlined landing page design.

In other words, if you’re on the fence about creating a landing page for your business, it’s time to consider how the perfect design can take your next campaign from good to great. Here are a few key benefits of the right design.

Great First Impression

As this post’s title suggests, landing pages can leave a great first impression on your visitors. Depending on the type of campaign you set up, your landing page may be the first time a visitor engages with your brand.

For these users, a well-crafted landing page is like the first glance through your front door. This is why a landing page design and message that speaks to users is critical. It means the difference between a visitor that steps further inside and one who turns around to leave.

Fewer Distractions

Minimalist design may be having a moment, but that doesn’t mean it doesn’t also have its own inherent benefits. For many marketers, it’s tempting to clutter a landing page with “useful” design elements, elaborate messaging, and multiple calls-to-action.

However, these elements can add visual confusion to a page that should be sleek and streamlined.

But it’s worth noting that most site visitors take just 3-5 seconds to decide whether they want to stick around . This is a phenomenon commonly called “the blink test.” If your website is too cluttered to pass, you can say goodbye to those elusive conversions.

It’s worth noting, of course, that there are additional benefits to getting rid of distractions. Many of the most effective landing pages use minimal elements to guide visitors toward a specific goal.

This may include fewer required fields for form fills to make conversions easier, for example. You might also consider removing the navigation bar to keep visitors from leaving. With fewer distractions, you’ll find that your landing pages inherently see more success.

On-the-Spot Personalization

Audiences love a personalized marketing experience, one that targets their specific situation or needs. For many brands, this can be difficult to provide, and it can seem like a particular challenge with landing pages. Visitors who end up on a landing page are often new to your brand, meaning you won’t have collected previous information about them.

However, with the right design, it isn’t hard to add a touch of personalization to your campaign. Consider the interactive tools on the landing page for Transferwise, for example. This brand allows users to input their own financial details to see how the site’s transfer tool would help.

Another great landing page example comes from Airbnb. This global brand uses location data to show visitors how much they could make from renting out a room in their area.

Smart personalization options like these are a great way to connect with visitors, drawing them further down the funnel.

Specific and Targeted Messaging

The most effective landing pages are focused on a single goal. Every part of the design and messaging revolve around leading users toward that goal.

Where homepages may showcase multiple products or messages, a well-designed landing page will include a single headline, one unique selling proposition, and a call to action for a specific offer.

This, in turn, makes it much easier for you to generate leads for a specific company need. Add in a dose of SEO to include the right keywords, and you’re off to a great start.

Better Credibility

As noted above, a good landing page can create a credible impression that cultivates a burst of initial trust from visitors. After all, the landing page is designed to offer a solution to a specific need or problem the customer faces.

However, well-designed landing pages go even further to showcase credibility and authority, encouraging more conversions. One critical way they do this is through social proof. According to this concept, people are more likely to follow through on an action other users have already taken, as if this is an indicator of “correct” behavior.

To take advantage of this, effective landing pages go to great lengths to display information about current or past users. Shopify’s simple landing page, for example, includes logos of brands that trust their services, as well as a quote from one of their users. Brands can also post reviews, testimonials, ratings, or links to social media as indications of credibility.

In addition, effective landing pages even offer opportunities to generate trust with affiliate traffic. One great example of this can occur when a landing page uses the logo of the destination website and the affiliate website. This ensures that visitors arriving on the landing page feel comfortable knowing that they have, in fact, found a page that their trusted affiliate site has directed them to.

More Lead Conversions

At their most fundamental level, landing pages serve a single purpose: lead generation.

Study after study shows that marketers generate leads more effectively through dedicated landing pages than they could by sending traffic to their home page. And while even the most basic landing page can serve a vital purpose in a marketing campaign, a well-designed page that attracts and retains interest will always generate more conversions.

Make the Most of Your Landing Page Design

The most effective landing pages will get visitors exactly what they want with little to no friction—but this can be easier said than done. The right landing page design can mean the difference between a successful and a mediocre campaign, so it’s worth the effort of creating the perfect tool.

If you’re ready to create a well-crafted landing page that takes your business to the next level, we’re here to help. Contact us today to get started.

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Influencer Marketing, Marketing

Before we get into all of the benefits of influencer marketing, check your phone. Go to Instagram and look at how many people you are following. How many of those are friends, and how many of those are influencers?

Chances are you likely follow a lot of social media celebrities and have been persuaded by them to buy something or check out a website before. It’s one of the most effective types of marketing online today. Now, keeping reading to learn how you can use this strategy yourself.

Word of Mouth Advertising

It’s said that word of mouth is the best form of marketing. Influencers are the ultimate way to advertise this way as they have established reputations across multiple different social media platforms. Influencers can do something as small as to drop the name of a product or service they like and prompt viewers to look into them.

Influencers know they have a reputation to uphold, so they chose every word they say carefully and don’t name favorite products or brands lightly (especially if they aren’t sponsored). This builds their credibility.

You Gain the Loyalty of The Influencer’s Community

Influencers are useful because they create a type of community on their different social media platforms. Their content is crafted for their followers, so you should partner with an influencer within the same niche. Beauty bloggers regularly test, review, and discuss products on camera.

The honest reviews and demonstrations encourage followers to flock to your brand. Additionally, they want to live a similar life as social media celebrities. Link up and offer promo codes or different discounts specific through their blog or site.

Join and Start New Trends at the Start

New trends are popping up left and right, seemingly out of nowhere. They do come from somewhere, and they are often carefully planned. Do you want to hop on the bandwagon?

Getting in contact with a social media influencer will help you stay up to date on trends and even start new ones. Sometimes it only takes posting one picture or video for a product or brand to go viral. You don’t have to go with big names or launch the next worldwide campaign.

Think about Microtrends. Microtrends are marketing strategies that cause a brief but impressive boom in popularity. Some hot microtrends from 2020 were whipped coffee, vegetable gardens, bread baking, Tik Tok, and happy hours via Zoom.

Boost Your SEO

Social media celebrities usually have multiple sites or blogs they use and link their content across all of them. You can promote what your business has to offer by providing links to your site. As your URL will be on multiple platforms, this will increase visibility and your site ranking.

Instagram has a feature that allows people to scroll through their feeds to click on pictures to learn more about retail items advertised in them. They can follow links to sites where those products can be bought. No captions needed.

It’s Cost-Effective

You may be worried that hiring an influencer will break your bank. However, you don’t have to shell out thousands per day for big names. Micro-influencers, those with between 1,000 and 100,000 followers, are great at promoting content as well.

As they have a smaller audience, they likely have a stronger bond with their fans. A micro-influencer in your niche can reach thousands and get new eyes using hashtags, getting reposted, and more.

The Benefits of Influencer Marketing and How to Utilize It

As you can see, the benefits of influencer marketing are plentiful. Social media influencers have the ability to sway followers toward trends and to buy products. If you’re not using this invaluable marketing strategy, start now.

You can contact us here to learn more about how to forge a relationship with an influencer and see your brand go viral.

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SEO

Getting invested in a great digital marketing campaign requires a little background knowledge about the functions of digital marketing and how they work. There are a few terms in the digital marketing lexicon that often get mixed up or misunderstood. 

One of the common misunderstandings is the difference between SEM and SEO. We’re going to take a look at the differences between those two concepts in this article, giving you some insight into how you can conceptualize the different pieces of your marketing campaign. Hopefully, the information below can help you take the next step forward toward turning your online presence into improvements to your business.

Let’s get started:

What’s The Difference Between SEM and SEO?

It’s easy to mix these two concepts up because they’re both three-letter acronyms that start with “SE.” Additionally, they relate to a lot of the same pieces of the internet and work to achieve the same goal. 

If you’re not sure what these terms mean, SEM means “search engine marketing” and SEO means “search engine optimization.” 

Let’s take a look at both of these concepts in detail so you can get a better idea of what they are and how they’re different. 

The Basics of Search Engine Optimization

Search engine optimization is the process of tailoring your website to fit well into the set of preferences that Google sets forth for its search results. Google’s algorithm has a set of 200-plus factors that it uses to rank websites, and the purpose of SEO is to curate your site to rank highly and reflect those search factors. 

All of this is done to generate better rankings across all of your content on your site. It takes time, though, and the process can be painstaking. That said, organic SEO results stick around and solidify your place in those rankings for a long time to come. 

In other words, SEO is the long, unpaid process of creating a good name for yourself that draws business. 

The Basics of SEM

Search engine marketing, on the other hand, is paid. Platforms like Google and Facebook offer advertising options that give you the ability to market your business to thousands of people without having to generate search rankings or build a social media following. You can just invest a chunk of your ad budget, get advertisements placed on the feeds of thousands of people in your target demographic, and reap the rewards. 

That said, there’s a lot of research and planning that goes into creating the right ad. You also have to figure out who the most receptive audience will be and target them. 

So, both of these processes work toward building business for your website. SEO is free but takes time to generate. On the other hand, SEM is paid and takes almost no time at all. 

Want to Learn More about Digital Marketing?

Understanding the difference between SEM and SEO is just the first step toward having a working knowledge of how to market your business online. We’re here to help you understand those basics and even offer up our services if you feel like you need a little boost. 

Contact us to learn more about how working with a professional can take your marketing campaign where it needs to go. 

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Influencer Marketing, Social Media

Instagram has blossomed into a B2B/B2C platform over the past few years and we are here to show you how to take advantage of it!  Here are some helpful tips that will boost your business’ account in 2019!

Timing is Everything— Instagram Business

 The ever so popular question when it comes to Instagram is, “when should I post?” There is not a one size fits all answer but there are tools to help you find the answer that best suits your account. 

If you have a business account, you can use Instagram analytics to see when exactly your followers are active, so your posts get in front of more people. 

There are also tools out there that can assist you with this like, WhenToPost app which dives deep into your account’s insights and lets you know when your potential for max engagement is at its peak. 

Double Down on Distribution—

Instagram can be tricky; the algorithm can throw a post that you thought would really catch people’s attention into left field and end up getting little to no engagement.

This is where stories come in. 

Not only will you post that photo or video but get on your story and let your followers know that you just uploaded new content.  This way, if they miss it on their feed they will see your story at the top and be directed to your page’s newest piece. 

Comments are Vital—

When you get a comment on a post your first reaction should be to comment back. 

Do not just comment an emoji or “thanks”; be insightful and conversational with your commenters and create a conversation that others can join in on ask well.

If you’re not employing Gary Vaynerchuck’s $1.80 strategy in 2021, you’re going to have a hard time with true organic growth. The old follow for follow techniques from 2016 are DEAD. The Instagram algorithm wants real content and engagement. Try to leave at least 9 meaningful comments on the top 10 hashtags in your company’s niche (a.k.a your 2 cents x 9 x 10 = $1.80).

One helpful tool to accomplish your daily engagement is DollarEighty.com 
dollar eighty strategy | instagram growth 2021

Embrace new Instagram Features

Stop avoiding the truth – you need to adapt to TikTok viral style content. Get comfortable with creating video content for your brand and putting it out on Instagram Reels, TikTok and do it daily if you can.

Community Outreach—

The key to growing a community is to be active in it.  Just like you respond to those who comment on your posts you should do the same on other people’s posts. 

Search a popular hashtag and comment leaving a question or feedback pertaining to the post. 

Skim the comments for questions you may have the answer to. 

The more you are active, the more people on Instagram will know you.  Make sure you are adding value, though, so you aren’t known for the wrong reasons. 

Liking other users’ comments—

While you are surfing the community doing your best to add value, keep an eye out for others who have something to offer as well. 

Like comments that add insight to the niche you are in to show that person you acknowledge their comment and/or agree with what they said. 

Think of it as giving props to those who are making the community a better place, you may make a few friends along the way.

BONUS TIP: Be Direct in your Direct Messages—

A somewhat new feature on Instagram is the ability to send voice memos through DM. 

As voice continues to grow in 2019 use this to your advantage to connect with your followers.  Use this feature to say hello to new followers, say thank you to those who have supported you along the way and even answer questions this way. 

Putting a voice in the mix can create a connection with your followers that is unique and personable. 

Stay Consistent—

Whether you post five times a week or ten times a week it is crucial you stay consistent and on schedule. 

Times of day may change depending on your engagements and activity that was mentioned before but posting on a regular basis is a big step in staying relevant in the busy realm of Instagram.

Pay Attention to what Works—

Using the analytics Instagram provides for you it is highly recommended that you look at your past posts and see what did best; what had high engagement, what sparked up a conversation, what is it that worked in the past that will work for you in the future.  Always try to learn something from what the insights tell you so your posts can stay effective.

Try using these tips in your Instagram strategy this year, keep in mind that none of these are going to make your business account an overnight success.  Just like you stay consistent in posting new content, stay consistent in applying these steps and watch your Instagram turn into something you are proud of and that ultimately works for your business’ goals!

Still looking for help growing your account?

Our team at Forge Digital Marketing has dedicated account managers that know how to grow your social media engagement in your business’ niche. Contact us today!

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Marketing, Sales, SEO, Uncategorized, Website Design & Development
Why reinvent the wheel? There’s no point! Get an agency on board to create and manage your e-commerce marketing strategy. There’s a whole bunch of reasons. One is that hiring e-commerce marketing professionals is a trend that never ends. Another is that you’ll make more money. We see that we’ve grabbed your attention by mentioning the dollar factor. Read on, as we zoom in on reasons why you need a pro, or a team of them, to slay that strategy for you.

1. It Saves You Money

Avoid a steep learning curve — and possible failure — by trying to handle all marketing responsibilities on your own. The benefits of outsourcing rather than trying to perform certain functions in-house are well known.  Aside from outsourcing to experts with a wealth of experience and in-depth knowledge, other benefits include:
  • a more flexible balance sheet, with outsourcing falling into the variable costs category
  • increased efficiency, as you leverage an outsourced provider’s cost structure and economies of scale
  • reduced labor costs, especially in the hiring and training departments
  • the ability to start new projects almost immediately since everyone at your chosen agency is already raring to go
  • the freedom to focus on your core business and devote most of your attention to operational priorities
  • reducing risk by acknowledging that an agency knows how to avoid risk in the area they specialize in
  • gaining a competitive edge over larger companies than yours in the marketplace

2. You Get Real SEO Expertise

At Forge Digital Marketing, we go beyond traditional SEO that focuses on keyword optimization to improve rankings in organic search results. With us, you get a full technical SEO service, or website audit. In other words, you benefit from the get-go from a code-level approach to optimize your website so that you achieve better ranking and greater visibility within organic searches. Tech SEO adapts your content, web design, and code structure so that search engines can crawl, find, and index your web pages. Other aspects of tech SEO we deal with include
  • meta content
  • page performance
  • structured data
  • device compatibility
  • digital accessibility
These aspects of technical SEO result in greater search engine visibility. Enhancing these aspects drives more organic traffic to your site. Aside from technical SEO, thought, your website content is the foundation of your e-commerce marketing strategy.

3. Keyword-Driven Content Works an E-Commerce Marketing Strategy

Building backlinks — links to your website from other websites — is part of any effective content marketing strategy. In other words, it is an inbound link. Search engines view backlinks as validation that your website content is both useful and credible. Your credibility grows and the number of backlinks increases. Building “white hat”, or legitimate backlinks is to produce high-quality content on a regular basis results in your pages ranking higher in organic search results. As the mantra goes, content is king, and so are keywords. Our agency uses the latest keyword research tools to discover what keywords will work best for your business.

4. You Can Be the Best Across All Devices

Some people erroneously think that their SEO ranking remains the same across all devices. Research has discovered that this is true for only 13% of websites. Added to that, more and more users are habitually using search functions in social media platforms such as Instagram, Twitter, and Pinterest. We use up-to-date market intel like that to give our clients the edge over their competitors. That’s another reason you should engage the pros to help you create and manage your e-commerce strategy. You instantly gain access to state-of-the-art techniques, tools, and resources. Using an agency to develop your e-commerce marketing strategy can give you the necessary boost to get ahead of your competitors because the newest techniques, tools, and resources are at your disposal. In essence, this is agile marketing in action.

5. You Get Content Management & SEO Copywriting

Content is written using keyword strategies designed to help that content rank better for targeted search queries. Your keyword strategy should also apply to page titles, meta descriptions, and header tags, for example. Forge Digital Marketing works out content recommendations that are custom made for you and perfectly aligned to your business goals. Our recommendations include input on
  • high-level messaging
  • a value proposition
  • social media integration.
  • publishing workflows and a schedule for you to stick to

6. You Get Marketing Experts

A lot of digital marketing agencies are hyped up on the digital side of things. But they often lack true marketing expertise. Forge Digital has well-grounded expertise in both. We have the kind of expertise you can rely on in areas as diverse asWe’ll also help you navigate your way through the benefits of incorporating geolocation and IP targeting into your advertising strategy. Because we are e-commerce marketing experts, we are not in the least fazed by setting up and managing paid ad campaigns. A killer PPC campaign needs a lot of thought and scrutiny — both in the planning and follow-up stages.

7. Tracking, Tracing and Regular Reports

Part of any excellent agency’s service to create an e-commerce marketing strategy for its clients is regular reporting and transparency. Forge Digital Marketing gives you a set of detailed and easy-to-understand reports every month. That way, you can track your progress, see if your KPIs are actually performing, and see what has improved and how the whole process is going. We will identify areas of CRO (conversion rate optimization) and other opportunities each month to consistently improve your approach. Read about what we have to say about SEO on our website!

Dare To Dazzle

Forge Digital Marketing is not just a bunch of geeks who know their way around all this technical stuff. We have in-depth marketing knowledge that informs the way we help you to stand out from the crowd and positively shine. Our track record with setting up an e-commerce marketing strategy for startups and SMEs is particularly good for that reason. Don’t be someone else’s guinea pig. Don’t be a hamster on a reinvented wheel. Make the most of everything your business stands for and produces. If you’re not sure what that is, come and talk to us at Forge Digital. 

You can contact us right here!
 

 

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