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Branding, Website Design & Development

Have you ever sat in a sales pitch and known you were going to take the leap, long before the end?

Maybe the product was right, the format was perfect, the messaging was on point, and the salesman was passionate. Whatever the cause, it made you feel like the seller understood what you wanted.

A great landing page can be the same way! The right one cultivates a sense of connection, tempting leads down the funnel with a streamlined landing page design.

In other words, if you’re on the fence about creating a landing page for your business, it’s time to consider how the perfect design can take your next campaign from good to great. Here are a few key benefits of the right design.

Great First Impression

As this post’s title suggests, landing pages can leave a great first impression on your visitors. Depending on the type of campaign you set up, your landing page may be the first time a visitor engages with your brand.

For these users, a well-crafted landing page is like the first glance through your front door. This is why a landing page design and message that speaks to users is critical. It means the difference between a visitor that steps further inside and one who turns around to leave.

Fewer Distractions

Minimalist design may be having a moment, but that doesn’t mean it doesn’t also have its own inherent benefits. For many marketers, it’s tempting to clutter a landing page with “useful” design elements, elaborate messaging, and multiple calls-to-action.

However, these elements can add visual confusion to a page that should be sleek and streamlined.

But it’s worth noting that most site visitors take just 3-5 seconds to decide whether they want to stick around . This is a phenomenon commonly called “the blink test.” If your website is too cluttered to pass, you can say goodbye to those elusive conversions.

It’s worth noting, of course, that there are additional benefits to getting rid of distractions. Many of the most effective landing pages use minimal elements to guide visitors toward a specific goal.

This may include fewer required fields for form fills to make conversions easier, for example. You might also consider removing the navigation bar to keep visitors from leaving. With fewer distractions, you’ll find that your landing pages inherently see more success.

On-the-Spot Personalization

Audiences love a personalized marketing experience, one that targets their specific situation or needs. For many brands, this can be difficult to provide, and it can seem like a particular challenge with landing pages. Visitors who end up on a landing page are often new to your brand, meaning you won’t have collected previous information about them.

However, with the right design, it isn’t hard to add a touch of personalization to your campaign. Consider the interactive tools on the landing page for Transferwise, for example. This brand allows users to input their own financial details to see how the site’s transfer tool would help.

Another great landing page example comes from Airbnb. This global brand uses location data to show visitors how much they could make from renting out a room in their area.

Smart personalization options like these are a great way to connect with visitors, drawing them further down the funnel.

Specific and Targeted Messaging

The most effective landing pages are focused on a single goal. Every part of the design and messaging revolve around leading users toward that goal.

Where homepages may showcase multiple products or messages, a well-designed landing page will include a single headline, one unique selling proposition, and a call to action for a specific offer.

This, in turn, makes it much easier for you to generate leads for a specific company need. Add in a dose of SEO to include the right keywords, and you’re off to a great start.

Better Credibility

As noted above, a good landing page can create a credible impression that cultivates a burst of initial trust from visitors. After all, the landing page is designed to offer a solution to a specific need or problem the customer faces.

However, well-designed landing pages go even further to showcase credibility and authority, encouraging more conversions. One critical way they do this is through social proof. According to this concept, people are more likely to follow through on an action other users have already taken, as if this is an indicator of “correct” behavior.

To take advantage of this, effective landing pages go to great lengths to display information about current or past users. Shopify’s simple landing page, for example, includes logos of brands that trust their services, as well as a quote from one of their users. Brands can also post reviews, testimonials, ratings, or links to social media as indications of credibility.

In addition, effective landing pages even offer opportunities to generate trust with affiliate traffic. One great example of this can occur when a landing page uses the logo of the destination website and the affiliate website. This ensures that visitors arriving on the landing page feel comfortable knowing that they have, in fact, found a page that their trusted affiliate site has directed them to.

More Lead Conversions

At their most fundamental level, landing pages serve a single purpose: lead generation.

Study after study shows that marketers generate leads more effectively through dedicated landing pages than they could by sending traffic to their home page. And while even the most basic landing page can serve a vital purpose in a marketing campaign, a well-designed page that attracts and retains interest will always generate more conversions.

Make the Most of Your Landing Page Design

The most effective landing pages will get visitors exactly what they want with little to no friction—but this can be easier said than done. The right landing page design can mean the difference between a successful and a mediocre campaign, so it’s worth the effort of creating the perfect tool.

If you’re ready to create a well-crafted landing page that takes your business to the next level, we’re here to help. Contact us today to get started.

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Influencer Marketing, Marketing

Before we get into all of the benefits of influencer marketing, check your phone. Go to Instagram and look at how many people you are following. How many of those are friends, and how many of those are influencers?

Chances are you likely follow a lot of social media celebrities and have been persuaded by them to buy something or check out a website before. It’s one of the most effective types of marketing online today. Now, keeping reading to learn how you can use this strategy yourself.

Word of Mouth Advertising

It’s said that word of mouth is the best form of marketing. Influencers are the ultimate way to advertise this way as they have established reputations across multiple different social media platforms. Influencers can do something as small as to drop the name of a product or service they like and prompt viewers to look into them.

Influencers know they have a reputation to uphold, so they chose every word they say carefully and don’t name favorite products or brands lightly (especially if they aren’t sponsored). This builds their credibility.

You Gain the Loyalty of The Influencer’s Community

Influencers are useful because they create a type of community on their different social media platforms. Their content is crafted for their followers, so you should partner with an influencer within the same niche. Beauty bloggers regularly test, review, and discuss products on camera.

The honest reviews and demonstrations encourage followers to flock to your brand. Additionally, they want to live a similar life as social media celebrities. Link up and offer promo codes or different discounts specific through their blog or site.

Join and Start New Trends at the Start

New trends are popping up left and right, seemingly out of nowhere. They do come from somewhere, and they are often carefully planned. Do you want to hop on the bandwagon?

Getting in contact with a social media influencer will help you stay up to date on trends and even start new ones. Sometimes it only takes posting one picture or video for a product or brand to go viral. You don’t have to go with big names or launch the next worldwide campaign.

Think about Microtrends. Microtrends are marketing strategies that cause a brief but impressive boom in popularity. Some hot microtrends from 2020 were whipped coffee, vegetable gardens, bread baking, Tik Tok, and happy hours via Zoom.

Boost Your SEO

Social media celebrities usually have multiple sites or blogs they use and link their content across all of them. You can promote what your business has to offer by providing links to your site. As your URL will be on multiple platforms, this will increase visibility and your site ranking.

Instagram has a feature that allows people to scroll through their feeds to click on pictures to learn more about retail items advertised in them. They can follow links to sites where those products can be bought. No captions needed.

It’s Cost-Effective

You may be worried that hiring an influencer will break your bank. However, you don’t have to shell out thousands per day for big names. Micro-influencers, those with between 1,000 and 100,000 followers, are great at promoting content as well.

As they have a smaller audience, they likely have a stronger bond with their fans. A micro-influencer in your niche can reach thousands and get new eyes using hashtags, getting reposted, and more.

The Benefits of Influencer Marketing and How to Utilize It

As you can see, the benefits of influencer marketing are plentiful. Social media influencers have the ability to sway followers toward trends and to buy products. If you’re not using this invaluable marketing strategy, start now.

You can contact us here to learn more about how to forge a relationship with an influencer and see your brand go viral.

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SEO

Getting invested in a great digital marketing campaign requires a little background knowledge about the functions of digital marketing and how they work. There are a few terms in the digital marketing lexicon that often get mixed up or misunderstood. 

One of the common misunderstandings is the difference between SEM and SEO. We’re going to take a look at the differences between those two concepts in this article, giving you some insight into how you can conceptualize the different pieces of your marketing campaign. Hopefully, the information below can help you take the next step forward toward turning your online presence into improvements to your business.

Let’s get started:

What’s The Difference Between SEM and SEO?

It’s easy to mix these two concepts up because they’re both three-letter acronyms that start with “SE.” Additionally, they relate to a lot of the same pieces of the internet and work to achieve the same goal. 

If you’re not sure what these terms mean, SEM means “search engine marketing” and SEO means “search engine optimization.” 

Let’s take a look at both of these concepts in detail so you can get a better idea of what they are and how they’re different. 

The Basics of Search Engine Optimization

Search engine optimization is the process of tailoring your website to fit well into the set of preferences that Google sets forth for its search results. Google’s algorithm has a set of 200-plus factors that it uses to rank websites, and the purpose of SEO is to curate your site to rank highly and reflect those search factors. 

All of this is done to generate better rankings across all of your content on your site. It takes time, though, and the process can be painstaking. That said, organic SEO results stick around and solidify your place in those rankings for a long time to come. 

In other words, SEO is the long, unpaid process of creating a good name for yourself that draws business. 

The Basics of SEM

Search engine marketing, on the other hand, is paid. Platforms like Google and Facebook offer advertising options that give you the ability to market your business to thousands of people without having to generate search rankings or build a social media following. You can just invest a chunk of your ad budget, get advertisements placed on the feeds of thousands of people in your target demographic, and reap the rewards. 

That said, there’s a lot of research and planning that goes into creating the right ad. You also have to figure out who the most receptive audience will be and target them. 

So, both of these processes work toward building business for your website. SEO is free but takes time to generate. On the other hand, SEM is paid and takes almost no time at all. 

Want to Learn More about Digital Marketing?

Understanding the difference between SEM and SEO is just the first step toward having a working knowledge of how to market your business online. We’re here to help you understand those basics and even offer up our services if you feel like you need a little boost. 

Contact us to learn more about how working with a professional can take your marketing campaign where it needs to go. 

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Influencer Marketing, Social Media

Instagram has blossomed into a B2B/B2C platform over the past few years and we are here to show you how to take advantage of it!  Here are some helpful tips that will boost your business’ account in 2019!

Timing is Everything— Instagram Business

 The ever so popular question when it comes to Instagram is, “when should I post?” There is not a one size fits all answer but there are tools to help you find the answer that best suits your account. 

If you have a business account, you can use Instagram analytics to see when exactly your followers are active, so your posts get in front of more people. 

There are also tools out there that can assist you with this like, WhenToPost app which dives deep into your account’s insights and lets you know when your potential for max engagement is at its peak. 

Double Down on Distribution—

Instagram can be tricky; the algorithm can throw a post that you thought would really catch people’s attention into left field and end up getting little to no engagement.

This is where stories come in. 

Not only will you post that photo or video but get on your story and let your followers know that you just uploaded new content.  This way, if they miss it on their feed they will see your story at the top and be directed to your page’s newest piece. 

Comments are Vital—

When you get a comment on a post your first reaction should be to comment back. 

Do not just comment an emoji or “thanks”; be insightful and conversational with your commenters and create a conversation that others can join in on ask well.

If you’re not employing Gary Vaynerchuck’s $1.80 strategy in 2021, you’re going to have a hard time with true organic growth. The old follow for follow techniques from 2016 are DEAD. The Instagram algorithm wants real content and engagement. Try to leave at least 9 meaningful comments on the top 10 hashtags in your company’s niche (a.k.a your 2 cents x 9 x 10 = $1.80).

One helpful tool to accomplish your daily engagement is DollarEighty.com 
dollar eighty strategy | instagram growth 2021

Embrace new Instagram Features

Stop avoiding the truth – you need to adapt to TikTok viral style content. Get comfortable with creating video content for your brand and putting it out on Instagram Reels, TikTok and do it daily if you can.

Community Outreach—

The key to growing a community is to be active in it.  Just like you respond to those who comment on your posts you should do the same on other people’s posts. 

Search a popular hashtag and comment leaving a question or feedback pertaining to the post. 

Skim the comments for questions you may have the answer to. 

The more you are active, the more people on Instagram will know you.  Make sure you are adding value, though, so you aren’t known for the wrong reasons. 

Liking other users’ comments—

While you are surfing the community doing your best to add value, keep an eye out for others who have something to offer as well. 

Like comments that add insight to the niche you are in to show that person you acknowledge their comment and/or agree with what they said. 

Think of it as giving props to those who are making the community a better place, you may make a few friends along the way.

BONUS TIP: Be Direct in your Direct Messages—

A somewhat new feature on Instagram is the ability to send voice memos through DM. 

As voice continues to grow in 2019 use this to your advantage to connect with your followers.  Use this feature to say hello to new followers, say thank you to those who have supported you along the way and even answer questions this way. 

Putting a voice in the mix can create a connection with your followers that is unique and personable. 

Stay Consistent—

Whether you post five times a week or ten times a week it is crucial you stay consistent and on schedule. 

Times of day may change depending on your engagements and activity that was mentioned before but posting on a regular basis is a big step in staying relevant in the busy realm of Instagram.

Pay Attention to what Works—

Using the analytics Instagram provides for you it is highly recommended that you look at your past posts and see what did best; what had high engagement, what sparked up a conversation, what is it that worked in the past that will work for you in the future.  Always try to learn something from what the insights tell you so your posts can stay effective.

Try using these tips in your Instagram strategy this year, keep in mind that none of these are going to make your business account an overnight success.  Just like you stay consistent in posting new content, stay consistent in applying these steps and watch your Instagram turn into something you are proud of and that ultimately works for your business’ goals!

Still looking for help growing your account?

Our team at Forge Digital Marketing has dedicated account managers that know how to grow your social media engagement in your business’ niche. Contact us today!

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Marketing, Sales, SEO, Uncategorized, Website Design & Development
Why reinvent the wheel? There’s no point! Get an agency on board to create and manage your e-commerce marketing strategy. There’s a whole bunch of reasons. One is that hiring e-commerce marketing professionals is a trend that never ends. Another is that you’ll make more money. We see that we’ve grabbed your attention by mentioning the dollar factor. Read on, as we zoom in on reasons why you need a pro, or a team of them, to slay that strategy for you.

1. It Saves You Money

Avoid a steep learning curve — and possible failure — by trying to handle all marketing responsibilities on your own. The benefits of outsourcing rather than trying to perform certain functions in-house are well known.  Aside from outsourcing to experts with a wealth of experience and in-depth knowledge, other benefits include:
  • a more flexible balance sheet, with outsourcing falling into the variable costs category
  • increased efficiency, as you leverage an outsourced provider’s cost structure and economies of scale
  • reduced labor costs, especially in the hiring and training departments
  • the ability to start new projects almost immediately since everyone at your chosen agency is already raring to go
  • the freedom to focus on your core business and devote most of your attention to operational priorities
  • reducing risk by acknowledging that an agency knows how to avoid risk in the area they specialize in
  • gaining a competitive edge over larger companies than yours in the marketplace

2. You Get Real SEO Expertise

At Forge Digital Marketing, we go beyond traditional SEO that focuses on keyword optimization to improve rankings in organic search results. With us, you get a full technical SEO service, or website audit. In other words, you benefit from the get-go from a code-level approach to optimize your website so that you achieve better ranking and greater visibility within organic searches. Tech SEO adapts your content, web design, and code structure so that search engines can crawl, find, and index your web pages. Other aspects of tech SEO we deal with include
  • meta content
  • page performance
  • structured data
  • device compatibility
  • digital accessibility
These aspects of technical SEO result in greater search engine visibility. Enhancing these aspects drives more organic traffic to your site. Aside from technical SEO, thought, your website content is the foundation of your e-commerce marketing strategy.

3. Keyword-Driven Content Works an E-Commerce Marketing Strategy

Building backlinks — links to your website from other websites — is part of any effective content marketing strategy. In other words, it is an inbound link. Search engines view backlinks as validation that your website content is both useful and credible. Your credibility grows and the number of backlinks increases. Building “white hat”, or legitimate backlinks is to produce high-quality content on a regular basis results in your pages ranking higher in organic search results. As the mantra goes, content is king, and so are keywords. Our agency uses the latest keyword research tools to discover what keywords will work best for your business.

4. You Can Be the Best Across All Devices

Some people erroneously think that their SEO ranking remains the same across all devices. Research has discovered that this is true for only 13% of websites. Added to that, more and more users are habitually using search functions in social media platforms such as Instagram, Twitter, and Pinterest. We use up-to-date market intel like that to give our clients the edge over their competitors. That’s another reason you should engage the pros to help you create and manage your e-commerce strategy. You instantly gain access to state-of-the-art techniques, tools, and resources. Using an agency to develop your e-commerce marketing strategy can give you the necessary boost to get ahead of your competitors because the newest techniques, tools, and resources are at your disposal. In essence, this is agile marketing in action.

5. You Get Content Management & SEO Copywriting

Content is written using keyword strategies designed to help that content rank better for targeted search queries. Your keyword strategy should also apply to page titles, meta descriptions, and header tags, for example. Forge Digital Marketing works out content recommendations that are custom made for you and perfectly aligned to your business goals. Our recommendations include input on
  • high-level messaging
  • a value proposition
  • social media integration.
  • publishing workflows and a schedule for you to stick to

6. You Get Marketing Experts

A lot of digital marketing agencies are hyped up on the digital side of things. But they often lack true marketing expertise. Forge Digital has well-grounded expertise in both. We have the kind of expertise you can rely on in areas as diverse asWe’ll also help you navigate your way through the benefits of incorporating geolocation and IP targeting into your advertising strategy. Because we are e-commerce marketing experts, we are not in the least fazed by setting up and managing paid ad campaigns. A killer PPC campaign needs a lot of thought and scrutiny — both in the planning and follow-up stages.

7. Tracking, Tracing and Regular Reports

Part of any excellent agency’s service to create an e-commerce marketing strategy for its clients is regular reporting and transparency. Forge Digital Marketing gives you a set of detailed and easy-to-understand reports every month. That way, you can track your progress, see if your KPIs are actually performing, and see what has improved and how the whole process is going. We will identify areas of CRO (conversion rate optimization) and other opportunities each month to consistently improve your approach. Read about what we have to say about SEO on our website!

Dare To Dazzle

Forge Digital Marketing is not just a bunch of geeks who know their way around all this technical stuff. We have in-depth marketing knowledge that informs the way we help you to stand out from the crowd and positively shine. Our track record with setting up an e-commerce marketing strategy for startups and SMEs is particularly good for that reason. Don’t be someone else’s guinea pig. Don’t be a hamster on a reinvented wheel. Make the most of everything your business stands for and produces. If you’re not sure what that is, come and talk to us at Forge Digital. 

You can contact us right here!
 

 

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Uncategorized

Do you have a coffee business that’s making an online transformation? Do you want to learn how to sell coffee online using modern marketing? Do you want to learn how to create a digital marketing strategy that’ll bring the most customers in?

The US is a coffee-loving country, and it shows in our coffee consumption. About  64% of American adults drink a cup of coffee daily. Where there are many customers, there will be a lot of sales.

Selling coffee is a great way for coffee aficionados to share their love of it. You may want the same thing. However, with so many competitors in the market, it can be challenging to leave a mark. 

We will teach you the various steps you can take to boost sales for your coffee product. Keep reading to learn what you can do to boost brand awareness for your online coffee business.

1. Plan Your Content Marketing Strategy

We begin our content marketing guide by saying that you need a plan. Use the funnel model. It aims to help your visitors learn about, like, and trust you. Also, your goals are to engage visitors and build brand awareness.

As most funnels are, the first phase has a lot of possible approaches while the last step has the fewest.

For the first phase, you focus on giving low-risk or no-risk offers. This is where you provide information about everything coffee-related. For example, you offer resources or e-books. 

The middle phase is where visitors are past the step of looking for knowledge and are shopping for coffee sellers.  This is where you show them your edge over other online coffee stores. Here, you’ll offer FAQs, testimonials, trials, and more.

The final step is converting your visitors into customers. You’ve hooked them, and now it’s time to reel them in. Your calls to action in this stage will sound like “Call us now” or “Buy now.”

Following the funnel is the best and natural way of attracting visitors to your website. Be patient and try to generate as many leads as you can. In time, your leads will become conversions. 

2. Build a Blog

Learning how to sell coffee online can be as easy as making a post of your product and waiting for buyers. Unless your brand is already popular and reliable, you won’t find a lot of sales coming in. If you want to be a successful coffee supplier, you need to put in a bit more effort than that.

One of the best things to invest your time in is building a blog. Blogging is at the top of our list because it lets you optimize for SEO. SEO or search engine optimization is how you get your page to the top of the search engine results page. You can read more on SEO here.  

Other than SEO, writing a blog attracts potential to your site. Blogs often get written as educational or informative online content. When written well, blog posts can help you establish trust and expertise in the coffee industry. 

You can also keep your content interesting by creating lists. Try writing about the “Top 10 fruity coffee beans you need to try at least once.” Titles like that pose entertainment and educational values.

3. Shoot Informative Videos

In the age of the internet, a lot of people turn to online resources for information. About half of US adults use YouTube to learn how to do new things or skills. Younger generations are especially dependent on online resources like DIY and how-to videos. 

No digital marketing scheme is complete without video marketing. You don’t need a big budget to create professional and informative videos for your audience. All you need is a quality camera, a solid script, and a good editor. 

Now, you might be asking what kind of videos you should create. Make a video for your homepage that will tell visitors about your company or products. You can also post educational videos on YouTube about how coffee beans grow or get processed. It’s up to you, so be creative.

4. Learn How to Sell Coffee With Social Media Marketing

Social media is one of the best playgrounds for content marketers. It features a high shareability of your content, which is essential to modern marketing. One well-written or creative post can reach millions of people all over the world and spread brand awareness.

Marketers also value social media platforms for their engagement potential. It’s one of the most powerful and direct methods to connect with your audience and build a community. However, you first have to create content that your ideal audience wants to interact with. 

5. Record a Podcast

If you can’t record a video for YouTube, try using audio instead. The potential of a podcast makes it an excellent tool for modern digital marketing. Podcasts are a great way for many of your audiences to spend their time on while doing mindless tasks.

They may be listening to it while driving home or commuting from work, for example. It’s a great engagement tool for potential customers. Plus, there are many channels where you can distribute your podcast. 

6. Gather an Email List

A good email marketing strategy will help you stay in touch with an audience while building it. It’s also a great way to improve your content marketing strategy. However, you need to create a good strategy for email marketing first.

When you write your emails, make sure you put content ahead of design. Focus on simplicity, clarity, and directness. You also want to make sure it looks striking by adding compelling images. 

Personalization is a popular trend in content marketing. Thus, you want to watch the behavior of your readers and make decisions from that. As a tip, use email marketing tools to make email copywriting easier.

Forge Your Way to Success

Learning how to do these things can help you boost your online marketing game. Remember that marketing is about brand awareness and engagement. The key to these aspects is to focus on the value your content has to your audiences. 

That ends our guide on how to sell coffee online using modern marketing strategies. 

Do you still have queries about content strategy or digital marketing? Are you thinking about outsourcing? Let us know what you have in mind by contacting us here.

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Uncategorized

These days, 64% of US adults over the age of 21 would be willing to try cannabis. Meanwhile, a whopping 81% of the same group agree that cannabis should be legalized in some form. 

As the market for cannabis increases, the need for good cannabis marketing is also rising. Brands have to get past the weed stigma to make a sale. And their strategies are working: more people would consider using legal cannabis today than 2 years prior.

If you’re trying to market your cannabis brand right now, you also have COVID-19 restrictions to think about. 

As a marketer, you need a strategy that sells. That’s why we’re walking you through the top five cannabis marketing trends that are sweeping the nation this year.

Are you wondering how to sell your products during lockdown and beyond? Then you’ve got to keep reading because this one is for you.

1. Restrict Advertising To Legal States

Yes, 20 states have legalized medical marijuana and 13 states have legalized recreational cannabis in the last 10 years. Yet, state approval has done little to impact the legality of advertising weed products in some states. 

In states where cannabis is still illegal, companies have run into legal issues running ads. So instead, we recommend running cannabis marketing campaigns locally. 

Local campaigns target consumers in your state. Better yet, you can hyper-focus on large cities or other locations with large cannabis-user demographics. Combine forces with local retailers and producers to bring awareness to your brand campaign. 

2. Branding is About Educating

Speaking of branding, the most successful brands in the industry are those that have chosen to educate consumers.

New-to-cannabis customers may not know the difference between a concentrate and raw flower. In fact, they may not even know what the benefits of using cannabis are in the first place.

Educating consumers will build credibility with your customers. You’ll place your brand at the top of the food chain, becoming an authoritative cannabis industry voice people can trust. And that will win you a loyal fan base.

Using education can also help you differentiate yourself from competitors. For example, some companies came under fire last year for selling fake THC oil for vapes. 2602 people reported experiencing lung injuries after using these fake cartridges. 

Instead of shunning vaping altogether, smart brands used this as an opportunity to educate consumers. They helped customers understand how to use vapes safely. Better yet, some brands produced educational content about how to spot fake vape cartridges.

3. The Rise of Delivery and Drive-Thru Dispensaries

With the COVID-19 pandemic still in full swing, cannabis retailers are changing the way they do business. Cannabis dispensaries are considered an essential business. This is apparent with the rise of delivery and drive-thru cannabis services. 

Delivery services are allowing some dispensaries to stay afloat while foot traffic is down. However, keep in mind that only dispensaries with delivery licenses are legally allowed to deliver cannabis. Delivery laws also differ by state.

Meanwhile, drive-thru cannabis stores are getting around these delivery legalities. They’re opening up full-service drive-thru windows. Customers get the full dispensary experience at a safe distance.

During these trying times, marketers may see time better spent by pushing these services. After all, why should anyone care that you have the best Mango Kush in town if customers don’t know they can pick it up safely and ultra-conveniently?

4. Push Edibles and Infusions

There’s a new trend in cannabis products. Consumers spent a whopping $1 billion on edible and drinkable cannabis products in 2017 alone. And the edible cannabis market is projected to grow to at least $4.1 billion over the next two years.

Edibles are convenient and pre-dosed. They’re discreet and don’t smell like smoke. Plus, edible and drinkable cannabis products come in a variety of flavors, suited for even the pickiest taste buds.

That’s why we think it’s time to start pushing those edibles and infused products. 

Yet, before you start marketing edibles, you’ve got to consider your audience. Edibles are great for anyone, but they’re especially ideal for older adult and senior citizen customers. Focusing your advertisements on this demographic will get you the best return on investment (ROI).

5. Take Advantage of Cannabis Influencers

With the rise of cannabis legality, more and more weed influencers are popping up online. And these guys are your key to (virtually) free marketing for your brand.

If you’re new to the world of online influencers, here’s a quick guide. Influencers are people with huge followings on social media. These days, that means YouTube, Instagram, and, more recently, TikTok.

You can send an influencer your product for free. Odds are, if they like your product, the influencer will feature it in a video or post. If you invest a bit more into influencer marketing, you can actually pay influencers a few bucks to guarantee they post about your product.

Think all cannabis influencers are couch-locked stoners? Think again because there are many different types of cannabis influencers. Depending on your brand persona, there’s bound to be someone out there to sell your products.

For example, Sydni is an Instagram influencer from LA. She uses the wellness properties of cannabis to market the products she loves. Her health-focused approach is ideal for cannabis companies that want to target healthy, fit young adults.

Meanwhile, there are also the edgier influencers you might expect in cannabis. Jessica Cuebas is another LA-based influencer with a huge following. Brands that want to push their products as cool, punk, and trendy will want to work with influencers like Jessica.

Cannabis Marketing Will Make Your Brand a Star

Localized, educational cannabis marketing tools will set you apart from the competition. Meanwhile, pushing drive-thru and delivery service along with edible and drinkable products will make your brand a household name.

Add all of this in with a little cannabis influencer marketing and you’ve got a foolproof equation for making sales in 2020.

Are you looking to push your cannabis marketing strategy to the next level? Force Digital Marketing can help. Answer a few short questions to get in touch with us and send your cannabis marketing plan over the top!

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Uncategorized

Nearly 90% of consumers use the internet to find local businesses. Unfortunately, only 50% of small businesses have a website. Without a strong online presence, you could fail to reach potential clients.

Here are seven online fitness marketing tips that can help you grow your business. Whether you work as a personal trainer, sell supplements, or offer other services, you need to have a way to reach clients online. These tips for marketing fitness online can help you market your brand and improve your ROI.

With COVID-19 quarantines underway, it’s more important now than ever to learn how to market fitness online.

Don’t fall behind your competitors. Instead, start marketing with these tips today!

1. Brand Consistency

First, you need to develop a strong brand that helps you stand apart from your competitors. Your brand will work as the foundation for the rest of your marketing strategies. Without a solid brand, you’ll struggle to build brand awareness and recognition.

Consistent branding across all platforms can boost revenue by up to 23%. Using a distinct brand color can boost brand recognition by 80%.

You need to keep your brand consistent as you develop your online marketing strategy. The more often consumers see your brand, the more likely they’ll remember your business.

The next time they need your product or service, they’ll remember interacting with your brand.

As you develop brand recognition and trust, you can also encourage consumers to become loyal to your brand. Then, you can retain customers to improve your ROI.

In fact, over 40% of customers spend more money on brands they’re loyal to.

Try to develop a brand style guide to keep different components of your brand consistent. That includes your logo, imagery styles, fonts, and color palette. Don’t forget to define your vision and mission statements as well.

2. Website Design and Development

Once you develop your brand, you can implement it throughout your online fitness marketing strategy. Start by updating your website. Make sure your brand is visually consistent across every page.

Otherwise, website visitors might travel to a new page and think they’ve arrived on a different website.

You can also use user experience (UX) design trends to provide visitors with an easy, convenient online experience. First, make sure to speed up your page load times. A delay on mobile devices could impact your conversion rate.

People who have a negative experience on your mobile site might not come back.

Use Google’s PageSpeed Insights to determine what’s slowing down your site. Then, use Google’s Mobile-Friendly Test to make sure you’re optimized for mobile devices.

Google uses mobile-first indexing to determine where you rank on search pages. A lower ranking could make it more difficult for consumers to find your business.

3. Content Creation

Content creation can help you inform consumers about your business. It’s also a great way to develop brand awareness and demonstrate your expertise. As people begin to see you as a knowledgeable resource in your industry, they’ll rely on you for information.

Create high-quality, informative content. Prioritize quality over quantity.

As you develop your content creation strategy, keep your customers in mind. What are they searching for online? Use Google Trends, Keyword Planner, and SEMRush to develop a list of keywords.

Then, create content that answers their questions and provides actionable advice. 

In addition to blog posts, you can also create podcasts, videos, infographics, polls, and quizzes. Adding different forms of content to your fitness marketing plans will help you appeal to different audiences.

4. Search Engine Optimization

Once you start developing content, use search engine optimization (SEO) to reach more customers. SEO helps you optimize your content for search engines. Your website content will appear when consumers search using related keywords.

SEO is an essential piece of this fitness marketing guide. With SEO, you can generate more website traffic, attract high-quality leads, and boost brand awareness.

By reaching the top of a search page, you can also establish your credibility in the industry.

If you’re not at the top of the page, however, you could struggle to reach customers.

5. Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is another research marketing strategy that can help you reach customers. You can display your digital ads on search engines like Google or social media platforms like LinkedIn and Facebook. 

Your ads can appear as text, animations, or videos. 

Using precise targeting, you can make sure your ads appear in front of consumers most likely to convert into customers. When marketing fitness online, PPC advertising is an effective way of improving your ROI.

6. Social Media Marketing

Don’t forget to stay social! Social media is a great way to connect with your audience. You can show off your latest products, converse with your customers, and spread the word about your fitness brand. 

Consumers check their social media accounts throughout the day. Use social media as a way to connect with your customers. Show them you’re aware of their concerns and eager to help.

Try hosting contests on social media, too. For example, you can use a referral program to encourage existing customers to spread the word about your business. Don’t forget to reward them with a coupon or discount code! 

As people comment on your posts, make sure to comment back. Show consumers, you’re listening and ready to help.

7. Email Marketing

You can also use email marketing to remain top-of-mind with previous or interested customers. Update subscribers about news related to your business, industry, or products and services.

You can even offer exclusive deals and coupons to encourage people to subscribe to your email list. Then, you can use email marketing to bring them back to your website to make repeat purchases. 

Step It Up: 7 Online Fitness Marketing Tips for Business Success 

With a strong online fitness marketing strategy, you can reach more customers and boost your business. Don’t fall behind the times. Instead, get ahead of the curve with these online marketing strategies!

Eager to get started? Tell us more about your business or project goals! Get in touch with our team today.

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Marketing, Social Media

Online sale of food and beverage in the U.S. is projected to grow by 20% within the next year. It’s not surprising that consumers have been skeptical about buying food and beverages online compared to other non-food items. However, the landscape is changing as more people are embracing the convenience of online shopping.  

What are the online food and beverage marketing tips that will set you apart from the competitors? If you have a food and beverage eCommerce site, how you market it will make all the difference. Here are some of the best tips for a successful food and beverage marketing.  

1. Content Marketing 

One of the best ways retail brands can connect with their customers is through content marketing. The growth of the internet has prompted people to shop online for stuff, including food and beverages. Why not take advantage of this trend to appeal to these consumers?

The right content will inform consumers about your brand. Content should be central to your marketing strategy. You can share relevant content depending on the season, as it will increase your visibility.

Content can range from product guides to information that would solve consumers’ potential dilemmas. While getting profit is arguably the main goal, value creation will increase your business longevity. If you are marketing food online, the type of content at your disposal is exhaustive! 

2. Pay Attention to the Changing Dietary Needs

Consumers are now more conscious about their diets more than ever. As it stands, many people have excluded several types of foods from their regular diet. One of the online food and beverage marketing tips that will set you apart is understanding these changes. 

It is crucial to cater to customers’ needs based on their preferences. Do they prefer healthier food options? Vegan? Or are they allergic to some ingredients? You can only know your customers’ needs by collecting relevant data.

With artificial intelligence, offering personalized services to customers is easier. The right tools will help you track your customers and their purchasing patterns. If a loyal customer has been buying vegetarian foods for years, it’s only reasonable to make your marketing or promotional message relevant. 

3. Create an Exceptional Experience for Your Online Customers

Online food and beverage marketing require a well-thought strategy to appeal to consumers amidst the competition. Having an awesome website is the first step towards appealing to potential customers. Your website design and visual content will form the basis of customer perception. 

Your food and beverage website should have site visitors taking a second look. If you’re not generating sales from your site, it’s probably time to think about a website redesign. Your website is your brand, and having an expert working on it can increase traffic and conversion.

It would be best to create an unsurpassed user experience for anyone visiting your website. The theme should relate to food and beverages. You can have a blog where you post authoritative content while inviting other food bloggers to post relevant content.

4. Maintain Quality and Ensure Compliance 

Most potential online buyers are skeptical about foods due to quality issues. Your online food and beverage offerings should comply with relevant regulations in your state. You will gain authority in the industry while avoiding product recalls, which can lead to losses.

The Food Safety and Modernization Act in the U.S. is one of the regulations established to ensure that manufacturers don’t provide contaminated food items. The regulation has prompted manufacturers to improve how they acquire material and design food products.

In your online food and beverage marketing, you can inform potential consumers of the steps you have taken to ensure that your products are safe. The measures you take can increase your clientele base as most people want a trusted vendor. 

5. Email Marketing for Online Food and Beverage Marketing 

If you’re marketing food and beverages online, you can do with email marketing. Subscribers often look forward to informational content about their favorite foods and beverages. Besides, your brand can use email marketing to attract customers to your website, which might lead to conversion. 

Your business needs email marketing, whether you’re an upstart or an established company. With email marketing, you’re likely to reach more consumers who are interested in your offers. Your email marketing should be valuable and appealing enough.

You can get customers’ emails from giveaway campaigns, competitions, among other relevant events. Your email subscribers should be getting first-hand information about any upcoming sales or discounts. Design your email in a compelling way; the last thing you want is having your emails marked as spam!

6. Use Social Media 

Did you know that about 3.5 billion of the world’s population is online? Most people are active social media users. When marketing food online, social media is a crucial tool that you need to embrace. 

Within a second of scrolling through your Facebook or Instagram home page, it’s highly likely that you’ll bump into a picture or video of food. Online food and beverage marketing are booming in different social media marketing. Sites such as Pinterest, Instagram, and Facebook are the best for food marketing as they highly encourage visuals.

If you’re new to social marketing, check out what your competitors are doing and get a notch higher. From the assessment, you will learn what’s trending and how other businesses convey their marketing information. Once you get the hang of it, post often and keep engaging your followers to know areas that you need to modify. 

Online Food and Beverage Marketing Is the Best Way to Land a Variety of Customers 

Given that many consumers are using the internet, you can never go wrong marketing food online. In fact, online food and beverage marketing are likely to get you more clients than you would get with traditional marketing strategies. It is crucial to note that online marketing goes beyond posting your food items on your website or social media pages.  

If you’re unsure how to execute digital marketing for your food and beverage online business, work with the experts. Within a short while, the resultant traffic and conversion will be worth the investment. 

Are you looking for digital marketing and creative services for your online food and beverage business? Contact us today for exceptional support in your project. 

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