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Social Media
About seven in 10 Americans already use social media to connect with others, share information, and remain entertained. As social media becomes a bigger part of our lives, more companies use social media marketing to reach customers. It’s not enough to start posting photos online, though. Instead, you need a strong social marketing strategy with your distinct customers in mind. Creating eye-catching, compelling content can help you boost brand awareness and recognition. You can draw more people to your website and start boosting your business. Your ROI could begin to rise as a result. Not sure where to start? Here are 10 tips that can help you add social media to your digital media marketing strategy. Start getting social with these 10 easy tips today.

1. Research Your Customers

Before developing your social media marketing strategy, it’s important to consider your target audience. If you don’t know who your customers are, you won’t appeal to their interests. They won’t give your social media posts a second glance. Instead, take the time to learn as much as you can about your target audience. If you’re focusing on a broad audience, segment it into smaller groups. For example, you can create distinct buyer personas based on demographics and psychographics. Consider:
  • Age
  • Gender
  • Household income
  • Marital status
  • Buying behaviors
  • Location
  • Pain points
  • Interests
  • Hobbies
  • Education
Different audience groups will have different interests and needs. For example, you might want to create different content for Gen Z than for Boomers. Gathering this research can help you customize your social media marketing content. Personalization could prove essential to your success. In fact, 45% of consumers won’t spend time with content that doesn’t match their interests. Over 60% expect personalization as a standard of service. Personalization could benefit your ROI, too. About 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Personalization can offer up to eight times the ROI on marketing spend. Keep that in mind before you start creating content for your customers.

2. Set Your Goals

Once you have a better understanding of your customers, take a moment to consider your goals. Your goals can better inform your social media marketing campaigns. You can craft content with each goal in mind. Make sure your goals align with your overall business objectives. Create specific, measurable goals to keep yourself on track. These goals can include:
  • Generating brand awareness
  • Increasing social media followers
  • Boosting traffic to your website
  • Increasing online leads and sales
  • Improving your ROI
  • Establishing yourself as a thought leader
Segment each large goal into smaller pieces. Set a deadline for each benchmark. If you’re not meeting your benchmarks, you’ll know it’s time to make a change to your digital media marketing strategy.

3. Peek at Your Competitors

Take the time to research what your competitors are up to as well. Look at the content they’re creating for social media. Which posts are helping them generate the most engagement? Which posts are failing to gain any attention or traction? Look at when they post, the post format, and the hashtags they use, too.

4. Create Compelling Content

Determine what kind of content to create based on your SMART goals. For example, you can use company culture videos to boost brand awareness. You might consider creating infographics and case studies to build your credibility. Experiment with different forms of content, including:
  • Still images
  • Carousels
  • Stories
  • Reels
  • Infographics
  • Polls
  • Quizzes
  • Videos
Make sure to create branded content. Branding your content can boost awareness and recognition.

5. Use Your Tools

As you start developing your social media marketing strategy, remember to use your tools. For example, you can use a post scheduler to remain organized. You can schedule posts for the month ahead of time to boost your efficiency, too. Otherwise, consider working with a digital media marketing agency. They can save you time and effort in the long run. They can build, manage, and optimize your campaigns for success.

6. Find Ways to Boost Engagement

Once you start posting on social media, look for ways to generate more engagement. For example, you can use interactive content like polls and quizzes. Try hosting a contest, too. Encourage people to tag their friends in your posts as well. Boosting engagement can help you draw more people to your account.

7. Work With Influencers

Consider finding an influencer with your industry. Influencers can boost your brand awareness and credibility. You can leverage their existing audience to reach more potential followers online. Make sure to find an influencer who already has a strong following.

8. Adjust Your Hashtags

The hashtags you use in a post can also impact your ability to reach consumers online. Don’t stuff your posts with hashtags. Instead, make sure the hashtags you use are relevant to your industries and content. Choose different hashtags for each post. Create a branded hashtag, too. You can encourage people to use your hashtag when posting photos of your products or services. Then, use user-generated content (UGC) on your account!

9. Track the Trends

New social media marketing trends pop up all the time. Keeping up with the latest trends will help you remain relevant. Otherwise, consumers might think you’re falling behind the times. They might look to another company that’s more in the know instead. Don’t follow every trend. Instead, create content that’s most likely to appeal to your target audience.

10. Analyze and Adjust

Once you start using these digital marketing tips, make sure to analyze your data. Which posts are helping you boost engagement? Which posts seem to fall flat? Look at your data to determine the best time to post each day, too. Then, start analyzing your campaigns. You can use your data to make more informed marketing decisions in the future.

Start Getting Social: 10 Tips for Effective Social Media Marketing

Using social media marketing doesn’t have to feel stressful. Instead, keep these 10 tips in mind. With these tips, you can build an effective online marketing strategy. You can boost brand awareness, draw more people to your business, and set yourself up for success. Searching for more tips? We’re here to help. Contact us today to develop your customized social media marketing strategy.


Have you ever wondered how on Earth your competitors are boosting their web traffic so much? Wouldn’t you like to do the same for your business?

Here’s some good news: you can.

Search Engine Optimization is a digital marketing tool that will put your website at the top of web search results lists. It’s the ideal way to bring a steady stream of new web users to your business.

Though the prospect of working with search engine optimization might seem daunting, there’s nothing to fear. This SEO guide will tell you all you need to know.

SEO: It’s All About Organic Traffic

If you’re consulting a beginner’s guide to SEO, you probably want to know a little more about the basics. Here’s a quick overview.


Keywords are used to bump your website up the search results list. The more you tailor your keywords to the web searches of your target audience and the product or service you provide, the more effective your SEO will be.

Fulfill Web Users’ Needs

In good SEO content, the users’ search query will be resolved. Whether they are shopping around for a product or looking for guidance on a certain topic, your content should genuinely offer them what they are looking for if you tailor it to come up in the search results for those key terms.

Great for Long Term Success

SEO works over time. It gradually increases traffic to your website as more and more people respond to your high-quality content.

Rather than being a quick-fix or a sudden boost to your sales, it is a long-term technique that can be applied to all your web pages and blog posts.

Specialists Can Help

There are experts in marketing who dedicate their careers to SEO. Though it might seem like a complicated industry, there is plenty of advice available that explains why you should use SEO on your site.

Misuse It at Your Peril

Many have fallen prey to temptation and tried to abuse the principles of SEO to boost their short-term results.

Known as black hat SEO, techniques such as keyword stuffing and hidden links might appear to improve your web traffic at first, but search engines like Google will eventually penalize you for this. Though black hat techniques may seem like clever ways to use SEO, they are to be avoided at all costs.

White hat is the way to go. You must create genuinely high-quality content that is topic-based rather than led by keywords.

There are no shortcuts when it comes to using SEO well. Make the kind of SEO content that will be truly useful to your target audience and you will be rewarded by search engine algorithms in the long run.

Use This SEO Guide to Create Great Content

Search engines want up-to-date, high-quality content that has clear intent of responding to users’ queries. These final tips will help you to create just that:

  • Use research to pinpoint the wants and needs of your target audience.
  • Break up your writing into small chunks. Nobody wants to read a wall of text. 
  • Only use the most relevant keywords.
  • Make your content actionable. Give web users somewhere to go in your conclusion.

Remember, as Bill Gates once said, “Content is King”. Focus on giving high-quality answers to web users’ searches, and the rest will fall into place.

Good SEO Will Work Wonders for You

I know what you’re thinking. Now that you understand the true meaning of SEO, what comes next?

Here’s the answer: Success. Start using the tips in this concise SEO guide today and watch your website traffic skyrocket.

If you want to maximize your results, remember to get in contact with the experts at Forge Marketing. And remember this: done right, SEO can take your business to a whole new level.



If you’re thinking about googling “reputable SEO services near me,” you should also know what you should be looking for going into it.

Hiring a local SEO service is an awesome way to upgrade your business. But since digital marketing services can be performed by large companies and beginning freelancers, it’s important to know what’s reputable and what isn’t.

Here’s how to find local SEO services that’ll do the job right.

Understand What You’re Looking For

The term “SEO services” is very broad. Many agencies offer a whole host of services. Others pinpoint the ones they feel are crucial for small businesses and specialize in between one and three offerings.

That’s why the first step is to look inward. Finding a good client starts with you defining exactly what you’re looking for (and why).

For example, maybe you decide you’re really looking to increase organic traffic to your website. In that case, you may look into an SEO service near me option that specializes in local SEO or content creation.

If you’re looking for more technical work, you might look into a company that specializes in website design. 

Read Reviews

As the saying goes, word of mouth is everything. So be sure to read reviews online about the SEO service you’re considering working with before hiring. If you can’t find any, take that as a warning sign.

It’s a good idea to always take reviews with a grain of salt, though. The top reviews tend to skew negative, so be sure to read through them all to get a sense of who you might be hiring for the job.

Speak to Past Clients

When you punch in “local SEO service near me,” you should find a well-designed website with a portfolio and a history of clients.

Take twenty minutes to go through their portfolio. Then, send one or two emails to past clients (or call their office). Ask about their experience with the SEO service, what type of work they did for them, and if they would work with them again in the future.

Bonus points if you can find someone in your industry. It’s also a good idea to look for similar projects to what you’re hoping to hire for.

Ask for Specifics

A telltale sign of an inexperienced SEO service is someone who talks vaguely about boosting traffic to your website. Good search engine optimization is highly data-driven, meaning the client should be able to point to specific results they’ve obtained in the past.

Ask for specific details like:

  • How much growth they can guarantee (or at least expect)
  • How long it takes them to achieve success
  • How much ongoing work will cost beyond the initial assessment/project (if any at all)

Another sign that you should move on? Someone who isn’t willing to explain these things to you in great detail. Find someone with the heart of a teacher.

SEO Services Near Me

You want to find reputable agencies or freelancers when you type in “SEO services near me.” 

Narrowing down the field of options is best accomplished when you carefully read reviews, ask good questions, and talk to past clients. Get a feel for both the success rate they can specifically promise and the type of professionals you’ll be dealing with.

Looking for “affordable SEO near me”? Contact us today.



Did you know that 76% of people who search for a local business on their phones visit within one day?

Almost one-third of online searches are related to the user’s location. Just under half order online then pick-up from the offline store.

If your site isn’t optimized for local search then you’re missing out on sales.

This article asks what is local SEO and how can you improve your company’s search engine placement.

Read on to discover what is Google local SEO and how to claim your listing. Learn how to get started with local SEO. And see why hiring the right local SEO team can increase your online and offline sales.

What Is Local SEO?

SEO stands for search engine optimization. It’s a process that helps your website reach the first page on Google which in turn boosts your visitor count.

Local SEO relates to improving ‘nearby’ searches. For example:

  • Plumbers near me
  • Beautician in Naperville
  • Buy CBD oil in Illinois

If your current website isn’t geared for local SEO near me keywords then you’re missing out. But how can you improve for these types of searches?

What Is Google Local SEO?

Google My Business is a free service that lets you promote your company directly within Google Search.

The listing appears on the right of the screen for desktop users and at the very top for mobile devices. You can add:

  • Contact and address details
  • Directions within an interactive map
  • Photos and opening hours

Google provides you with full analytics so you can track how many people phoned you or asked for driving directions. Combined with optimizing your website, you’ll see a marked increase in inbound traffic with the right content.

How to Get Started With Local SEO

To claim your listing, all you need is a Google account and the time and computer know-how to fill in the details. Companies that need assistance can call on us for help.

Our startup marketing package is an excellent service designed to promote your business to a local audience. It also includes PR, video production, social media, and link building.

Local SEO Help for Your Website

Google My Business is a great tool but what about your website? How can you improve your search engine results for local queries?

Ensure your address and contact details are easy to find and not hidden behind a broken link. Google actively checks for your location and will promote it if it’s easy to find.

Inbound links from other local companies in your area will also improve your position.

Our team can help with your inbound link strategy along with technical issues that can impact your site. Social media plays an important part in local SEO too and we can manage your online profiles to enhance their performance.

Forging Your Local SEO Strategy

Now you know the answers to what is local SEO and how you can do better it’s time to call the experts.

Forge Digital Marketing offers search engine optimization services including local SEO help.

Whether you sell beauty products, supplements, CBD oils, or you’re a plumber, Forge can attract more local visitors. We can set up and optimize your Google My Business account and improve your website. And we also specialize in local link-building strategies along with online and offline marketing.

Contact us today to see how we can drive more traffic to your site and store.


Influencer Marketing, Social Media
2021 has been showing itself to be very different from 2020, generally speaking as well as from an ecommerce, marketing perspective. With more individuals pursuing their own small businesses and relying heavily on digital strategies to market online companies, the social media space is becoming more saturated. Here are 5 ways you can stand out from the digital marketing crowd with marketing your company on social media.

Understand Who’s Seeing Your Content

Whether your company is brand new, or you’ve been established for a few years, knowing your audience inside and out is crucial in navigating the social media marketing space. Creating a specific buyer persona, asking your audience questions (like using Instagram Story’s ‘Poll’ or ‘Question’ functions), pulling analytical data from your posts or Google ads, and researching the audience of similar companies are all strong ways to ensure that the content you are producing is going to resonate with your target and actual audience. Additionally, understand that your audience is more than just an Instagram handle commenting on your post. Your audience are people living in a global pandemic, in a time of increased racial and social unrest, and navigating the world in their gender/racial/disability intersections. Creating non-ad content, being genuine in your engagements into social topics, making your content accessible, and finding ways to understand things outside the scope of your own identity will allow your content room to reach many more individuals.

Know the Ins and Outs of Where You’re Posting

Social platforms have been changing as well. Instagram’s algorithm has been adjusted, as well as the setup of the app’s navigation–placing the shop features on the bottom toolbar, expressing the importance of ecommerce businesses. Tiktok remains a powerhouse of a social app, doing wonders for quick product promotion and musical artists’ visibility, and is launching a more accessible Tiktok Ads function. Outside of the app features, the cultures of these apps differ greatly. For example, while traditional ad-type posts might do well on Facebook, keeping that post format for a platform like Twitter could cause it to not do as well. Conversely, utilizing the ‘thread’ function on Twitter, you’d be able to keep the original tweet light, while adding ad information to the first reply so it is still seen. Understanding these platform differences can boost your marketing return in these places.

Skip the Hiatus

Your audience is on their social app of choice everyday–so why aren’t you posting everyday? Posting everyday, even if just on Twitter fleets or Instagram stories, will keep your company’s name in your audience’s eye constantly. This, in turn, will make your community engagement higher (i.e. responding to direct messages, comments, liking content within your niche), and will give your content a fighting chance.

Keep Your Finger on the Pulse

While you’re on social media posting everyday, you’ll in turn be tuned-in to very current social trends. In 2021, most trending challenges and topics have origins in either Twitter or Tiktok. Then, within 1-2 weeks, if it really has traction, it will make its way to Instagram, then Facebook. Being on social media platforms consistently keeps you in the loop of what’s happening in the social world and how your company’s social marketing strategy can fit into it.

Tap into Influencer Marketing

Influencer marketing is one of the best social media marketing tools you can have in your arsenal, especially in 2021. Influencer marketing can help your company by:
  • Widening your actual audience
  • Establishing and legitimizing your brand
  • Providing genuine, natural-looking content
  • Driving consumers directly to your site 
Since the very first lockdown, more and more influencer moguls have been on the rise and growing their audience to work with brands of all sizes. Now more than ever is there a plethora of micro and macro influencers to partner with in promoting your company.

Moving Forward on Social Media in 2021

With the fast-changing world that the global pandemic and other crises brought upon us, social media is also changing often and quickly. Using these strategies are your best resource toward staying ahead of the social media marketing curve. Looking for some more assistance with marketing your company on social media? Contact us here and ask us about our consultations. 

Email Marketing, Marketing

23 billion text messages are sent every day across the world. That’s a lot of texts – and a lot of opportunities for businesses to market their products and services.

Keep reading to learn about SMS marketing and the steps you can take to start building a successful SMS marketing campaign for your company!

What Is SMS Marketing?

SMS marketing is also referred to as text message marketing. It’s when businesses send promotional campaigns or other messages via text message. These messages are permission-based, meaning customers have opted-in to your communications. This creates highly targeted marketing lists with customers that want to engage with your business.

Why Use SMS Marketing?

With smartphones seemingly everywhere, SMS has become one of the most useful marketing tools available. With a 98% open rate, SMS has also become one of the preferred methods of communication of smartphone users.

SMS messages have a staggeringly high engagement rate compared to other marketing channels. By using SMS marketing you can be sure that your target audience will read your messages and can count on a high return on investment.

Steps to a Successful SMS Marketing Campaign

Now you understand the basics of SMS marketing and why you should be using it! Let’s jump into how to launch a successful SMS marketing campaign for your business.

1. Get Your Team in Order 

First things first. To start an SMS marketing campaign, you need to make sure you have the right resources in place. Some of the skills you’ll want to make sure exist on your team are:

  • Digital design
  • Social media
  • Promotions experience
  • ROI analysis

Once you have the right team, you’ll need to set objectives and get everyone on the same page. It’s important to understand what the team wants to accomplish with the SMS marketing campaign. Are you trying to drive more traffic to your website? Or do you want to boost the sales of a particular product?

No matter what the primary objective is, be sure to clearly identify it before you launch your campaign. That way the messaging can be framed around the objective and your team will be more successful in accomplishing it.

2. Keep It Short

Consumers typically look for convenience and aren’t going to spend a lot of time reading a lengthy marketing text message. Maybe that’s why SMS marketing messages are limited to 160 characters. If you can get your message across in less, that’s even better.

You need to get to the point of your message quickly and make sure it’s clear. Using clear and concise language can help with that. Avoid using abbreviations and only use all caps sporadically to emphasize certain words.

Be sure you are giving your customers all the pertinent information they need. For example, if you’re marketing a sale, you should include when the sale ends. There is a higher likelihood that your customers will take action if they have the information they need.

3. Timing Is Key

Understanding when and how much to text your customers is key to a successful text campaign.

The majority of text messages are read within three minutes of when they’re received. This gives you an indication that SMS marketing is most effective when it creates a last-minute impulse for your customers. If you’re promoting an event or hosting a sale, send the text message a few hours before. Your audience is likely to forget about your event if you send it days in advance.

During the beginning of your SMS campaign, you can test sending messages at different times to see when your audience is most responsive. This will help inform your strategy going forward.

The frequency of messaging is another piece of timing to take into consideration. You don’t want to spam your customers – sending too many messages will push some people to stop engaging or completely opt-out of your campaign. A good rule of thumb for text message marketing is to stick to 1-2 messages a week at the most.

4. Be Exclusive 

Creating a sense of exclusivity is one of the best ways to attract customers to an SMS messaging campaign and keep them engaged. You want to make sure that offers made through your bulk SMS marketing are unique and unavailable to people who aren’t subscribed.

5. Use Call to Action Buttons

The whole point of an SMS marketing campaign is to get your customers to engage, interact, and act on the text messages you send them. A great way to do that is to use calls-to-action in your texts.

For example, if you are pushing out a discount code through the SMS channel you can ask customers to “show this text” in-store to get the discount. This is an easy way to get customers to engage with your text marketing and promotions.

Other calls-to-action include “click here” for more information or running “text-to-win” competitions where you ask customers to text in order to enter the contest. Both of these tactics will drive traffic to your site and can increase sales.

6. Integrate With Your Other Marketing Strategies

Your SMS marketing campaign shouldn’t exist in a vacuum. Integrating it with your other market initiatives will provide a couple of benefits. You’ll ensure all your marketing campaigns are consistent across channels and it gives you more ways to promote your SMS campaign.

If you already use email marketing, you can send an email that shares how to opt-in to exclusive deals and information your company has to offer. This will help you reach more customers by expanding your marketing campaign through various channels.

7. Record and Analyze Data

Collecting data to determine what is and isn’t working in your marketing campaign is crucial for success. Take the time to analyze results and figure out which of your SMS campaigns were successful and which ones could use refinement. Comparing different outcomes can help you create an approach that drives the best results for your company.

Launch Your SMS Marketing Campaign

Are you ready to get down to business and launch a successful SMS marketing campaign? With the tips in this guide, you’ll be on your way to increasing customer engagement and loyalty.

If you’re looking to take your text messaging campaign to the next level, contact us at Forge Digital Marketing and Creative to learn more about our SMS marketing services!



Are you looking for ways to kickstart the traffic for your eCommerce site? Do you wish there were a way to refine your online marketing approach? If so, then you need to learn all that you can about eCommerce SEO.

Getting more traffic to your website isn’t the goal. It’s getting the right traffic, your target market, to your site to create higher sales conversions and start to build customer loyalty with your brand.

See below for an in-depth guide on how eCommerce SEO can give you more traffic. Use this as a foundation for your new digital marketing strategy.

What Is SEO?

Are you tired of seeing site visitors back out of your site without giving it even a 5 seconds chance? Do you wonder if there’s a way to improve the leads that are coming your way in the first place? 

Search engine optimization (SEO, for short) is your answer. In the simplest definition, SEO is the method of establishing content on your website to make it more attractive to search engine algorithms, such as Google’s algorithm.

The algorithm is changing every single day, but there are a few key factors of your site that remain constant, such as its:

  • Keyword optimization
  • Internal links
  • External links
  • Mobile-friendliness
  • Site navigation
  • Layout
  • Content

The list goes on and on. Using these factors (and many more), you’re able to attract your target market.

For example, using your buyer personas, you can determine some of the biggest pain points that your target audience has. Using those pain points, you can find keywords that match what they might search for, then use that as a primary keyword in your content.

Google has crawlers that crawl your website frequently to make sure it’s up to snuff. A professional digital marketing company can ensure that your site exceeds its expectations and draws the right people to your eCommerce store.

Ways to Improve Your eCommerce SEO

Perhaps one of your eCommerce site’s biggest struggles is beating the big companies to your target market. Perhaps you feel as if you aren’t casting a wide enough net. 

Don’t panic! These are issues that every eCommerce site faces at one point or another. Thankfully, there are tactics you can use to improve them. Here are a few of the major ways.

1. Refine Your Keyword Research

Take the current way that you research the keywords you embed in your content, then throw it out the window! Odds are, it’s no use to you anyways.

Not many eCommerce sites know the correct way to find the keywords they should be using in their blog posts, videos, product pages, etc. 

To optimize your website and make it sexy to search engines everywhere, you have to find the perfect keywords. 

Too many people make the mistake of using their preferred keyword research tool, finding the keyword with the highest search volume possible, then making that the primary in their content. 

You’ll never reach your target market that way. Keywords with that high of search volume are already being used by the big boys in your industry/niche. Once they’re at the top, they aren’t budging.

Instead, look for a balance between search volume and keyword density. For example, if you use AHrefs, then look for a search volume over 100 and a keyword density at or below 30.

That way, you’re using keywords that enough people are searching for, but don’t have a lot of people ranking for them just yet.

2. Focus on Your Product Pages 

Most eCommerce site owners view their product pages as the means to an end. They believe that these pages are only used to give the client information before they click “add to cart”. Think again!

Product pages are a phenomenal opportunity to capitalize on keywords. Research a couple that your target niche is looking for, then place them in the product description on your product pages.

While we’re on the subject, be sure to simplify your content. Put your product description in bullet points. Make them easy to read. Fire off all of the facts that your customer would want to know before they get to the point of purchase.

3. Make Your Site Mobile-Friendly

Here’s an eye-opening factoid for you: over half of internet users browse the internet using mobile phones. Not their desktops. Not their tablets. Not their laptops. Their phones.

That’s why it’s never been more important to make your eCommerce site mobile-friendly. If it isn’t, then it will scare off all your customers, no matter what niche you’re going after.

Here’s a successful habit to start when you create/edit your site moving forward: think of how it will appear on a mobile phone first. Make sure the content is chopped up helpfully so that it doesn’t look intimidating to phone users.

Not sure how to go about doing that? A digital marketing agency can help. At Forge, we can help you with your website design and development, creating content, and refining your digital marketing strategy moving forward. You no longer have to swing at curveballs!

Invest Time and Energy into Your eCommerce SEO

Now that you have seen an in-depth guide on eCommerce SEO and why it’s so important for your online business, be sure to use it to your advantage.

Be sure to read this article for more information on how you can use social media to improve your conversion rates.

For more inquiries, please be sure to reach out via our contact us page and we will be happy to assist you further.


Email Marketing, Marketing, SEO

Did you know that 14% of Americans use CBD? That is a huge market to tap into.

To do it, you need to think about your CBD marketing strategy. Certain marketing strategies can be helpful when marketing hemp. The most important part is to do it right.

Are you interested in finding out what business marketing strategies can help you grow your cannabis business? We’ll explore how to expand your audience in this article.

Practice SEO

In any business, having an SEO company by your side is crucial. In CBD product marketing, it’s extra important to use SEO practices.

By identifying keywords that your audience uses, they’ll find your website organically.

SEO can come in two different types, on-page and off-page. Working on both will help to boost your business website’s rank and credibility on search engines.

The higher the rank, the more likely you’ll start benefitting from organic traffic. This is invaluable as you don’t have to pay for organic traffic.

In the world of cannabis marketing, this is important. Usually paid ads and other promotion methods are prohibited in this space.

Email Marketing

Building up your email marketing campaigns is essential for success in the CBD industry. With email subscribers, you already know that they’re interested in what you have to offer. You just have to leverage this so that you can make more sales and bring in more customers!

They’re a great tool for creating relationships with customers who are already familiar with your cannabis brand. They’re also great for bringing them back to your website.

If you’re in need of a CBD compliant email platform, we whole-heartedly recommend Klaviyo.

Keep ‘Em With Content

Content marketing is a powerful tool that you should use when marketing hemp. It can establish you as an authority figure within your niche and make you the go-to source for accurate information.

Remember when we spoke about SEO earlier? It’s a practice that should also be applied in your content marketing of CBD.

SEO allows users to find your content in the form of blogs on your website so that they can get the answers they need. Your blogs should also lead them to take action on your website after getting answers.

With this tool, cannabis marketing becomes much easier.

Want to know why we’re the content pros for you? Check out our ranking on
social marketing | best cannabis marketing | best Cbd marketing and advertising

Influencer Marketing

The new way of making more sales is by using influencer marketing. Finding a candidate that fits into your niche of CBD will be the key to success here.

The candidate should be knowledgeable and an authority figure in the niche or the surrounding brand niche.

With the trust that they have, endorsing your product to their audience can gain you sales, as well as new customers. In fact, it’s also great for increasing brand awareness.

Look for influencers specifically who will create Instagram Reels and Guides as well as Tiktok videos to boost your content strategy.

Create a CBD Marketing Plan

As a business owner, you want to make sure that you’re implementing the right marketing strategies to get results. CBD marketing is important, and when done right can help you expand your audience.

With so many other things on your plate, marketing strategies should be the least of your worries. At Forge Digital Marketing, we can help you with your CBD marketing campaigns.

If you’re looking to get results and a tailored strategy for supplement marketing, please contact us today!


Social Media

There are more than 1 billion people on Facebook. 

Given how many people are on Facebook and other social media platforms, it makes it one of the best places to advertise for your business. You should be using social media to attract leads and improve conversion rates. 

But how do you exactly use social media to improve your conversion rate? What’s the secret? 

The goal is to create a social media strategy that gets consumers to want to take action. You want them to see your brand as something that can help them. If you’re unsure how to utilize social media to your benefit, this article can help.

This article will uncover conversation rate optimization on social media, strategies to boosting conversion rate on social media, and more.

Know Who You Are Targeting

The first part of optimizing your conversion rate on social media is to know who you are targeting. If you are targeting the wrong audience with organic or paid social media content, the results will be disastrous. 

You need to know how you are targeting because it’s who you can help the most. You want to show your core audience what makes your product unique to them and how you can help them overcome a problem. 

What helps when figuring your target market is creating a buyer’s persona. You need to know the demographics of your target market, what problems they have, and how your product can help someone overcome a problem. 

When you master your target market and know how to connect with them, it can help you improve your conversion rate. 

Build Problem-Solution Awareness

The next step in improving social media conversions is to create problem-solution awareness. 

This means that the content you are producing should be about making your target market aware of a problem they have. You want to show problems with videos and pictures on social media. 

If you are advertising on social media, you want to make sure that your target market becomes aware of a problem that they need to get rid of. When you attract more people on social media because you are making them aware of a problem, you are building their trust. 

Then when you show them the solution with your product, you are giving them what they want. This helps improve the conversion rate. 

People are more likely to buy from your business or any business when they see a problem that they didn’t know they had before and then realize that you have the solution for them. 

Be Consistent

Another critical part of improving your social media conversion rate is to be consistent. You want to be consistent in what you are posting and show your target market. 

When you are consistent, it makes your target market more aware of a problem that they didn’t realize they had before. It also makes your target market believe in your brand. 

You are consistently improving the value of your brand when you are consistent on social media. You are able to tell a story each week when you’ve helped customers or how your product is changing. 

You are telling a story that reaches more of your audience. When you are consistent, you have more of an opportunity to attract more website visitors, more leads, and more conversions. 

If you don’t have time to post on social media each day or don’t know what to post, you should consider outsourcing this task. You don’t want to miss out on lost customers and revenue because you aren’t spreading your business to its fullest potential. 

Make Sure You Create a Seamless Experience for the User

The final way to improve your conversion rate is to make sure you are creating a seamless experience for the user

This means that the user should have no problem going from your social media page to your website to your sales page. Every part of the sales journey should be easy for the user. 

This is why need to make sure your social media pages are updated! You need to make sure that when someone visits your social media pages, they can easily find links to your website. 

Part of creating a better user experience is also making sure your website is updated so users can find your blog, your services, and your products. This helps them figure out what they need immediately. 

When you create a better user experience, it improves the conversion rate because people aren’t leaving after they are on your website. Consumers aren’t leaving the checkout page because they had problems trying to check out. 

Social media is the first part of the buyer’s journey. It’s about spreading awareness. It’s your job to make sure that everything else that is part of the buyer’s journey is seamless and easy for the user. 

Now You Know Everything About Improving Conversion Rates for Social Media

Figuring out how to use social media to improve conversion rates can be challenging. You may not have any idea of what to post or how to advertise on Facebook, Instagram, LinkedIn, Twitter, and other platforms. 

This article gives you insight into what you need to do on social media to create lifelong customers. You now have an idea of how to help your customers because you know what strategies to implement on social media. The overall goal is to make sure you cater to the user and what they want. 

If you have any questions about social media and how to improve your conversion rate, you can contact us here