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HVAC Marketing

There are now over 3.5 billion active social media users worldwide. If you’re not using social media, you’re likely missing a chance to reach customers. They might not even realize your HVAC business exists.

Instead, use these seven tips to start marketing your business online. With a strong social media marketing strategy, you can generate more brand awareness this year. You can also nurture previous customers and leads.

Don’t let your HVAC business marketing strategy feel old or outdated. Instead, remain relevant.

Start reaching your customers online with these social media marketing tips today!

1. Research Customers

Before you start developing your social media marketing strategy, it’s important to gather research. Research will help you make informed decisions regarding your marketing strategy. Otherwise, you might create content that fails to appeal to your target audience.

First, determine who your customers are based on demographics and psychographics. Segment your audience into multiple buyer personas based on:

  • Location
  • Gender
  • Age
  • Household income
  • Marital status
  • Language
  • Education
  • Pain points
  • Buying behaviors
  • Interests
  • Career

Customers who fall into different buyer personas might have different needs or pain points.

Research the keywords they use when searching for content online, too. You can use Keyword Planner and Google Trends to get started.

Then, look at the brands they already follow on social media. Which posts do they love most? Which hashtags do they follow?

You can use this information to develop the rest of your social media marketing strategy.

2. Create Educational Content

Once you understand what your customers are looking for online, you can start developing your content. Use your content to educate your target audience.

For example, what sounds indicate there’s a problem with their HVAC unit? What are the five signs they should call your HVAC business right away? 

Think about the tips and tricks your customers often ask for in person. Then, create social media content based on those questions.

3. Diversify Your Posts

As you start creating content for your HVAC business, try diversifying your posts.

For example, you can take still images or create animations. Consider creating more video content this year, too.

Think about the social media platforms you’re using as well. For example, you might want to use Instagram Stories or start creating Snaps. 

When you create a piece of content on one platform, cross-promote it on another. You can share your Snaps on Instagram or Stories on Snapchat.

Cross-promoting will help you market your HVAC company on multiple channels.

4. Go Live

As you start using social media for HVAC companies, consider going live.

Live videos will help you engage your target audience.

For example, you can create a live Q&A session to answer any questions your customers have. You can also go live while working on an HVAC unit. People can comment and ask questions while you make repairs.

Experiment with different live topics to determine which ones appeal to your audience most. 

Once people begin commenting on your HVAC business marketing posts, comment back! Let your target audience know you’re listening.

Thank them for their kind words or answer their questions. Try to respond quickly. Quick responses will show customers you’re available to help.

They’ll appreciate your quick customer service and recognize they can rely on you in the future. You might have an easier time attracting and generating customers later.

5. Tape Testimonials

About 95% of customers read reviews before making a purchase. Another 93% read reviews to determine a local business’ quality.

In fact, about 91% of customers trust reviews as much as personal recommendations.

Use that to your advantage! Talk to your happy customers. Ask if they’re comfortable taping a video testimonial.

You can use customer reviews and testimonial videos to establish your credibility in the industry. Establishing your credibility can help people trust your HVAC business. You might have an easier time generating new leads and customers.

Video content is becoming more popular, too. Videos are fast to make and easy to consume.

Try requesting reviews when your customers rave about the service they received.

Ask them to post their reviews on your Google My Business listing as well. Generating fresh reviews throughout the year can benefit your search engine optimization (SEO). You can improve your search engine rankings to reach more customers online. 

Make sure to keep taping testimonial videos throughout the year. If your reviews are a few years old, people might not trust them.

Instead, keep it fresh!

6. Work With Influencers

You don’t have to develop your HVAC business marketing strategy alone. Instead, consider working with influencers. 

Social media influencers already have a strong audience online. You can leverage that audience to expand your own reach. You could develop brand awareness, recognition, and trust.

Ask an influencer to promote your HVAC company.

Otherwise, consider partnering with other local businesses. You can support one another to reach a broader target audience. 

You can also work with an experienced social media marketing agency to get started.

7. Analyze and Optimize

As you start using these social media marketing tips, make sure to review the data from your posts.

First, look at when you’re posting. What days and times throughout the week generate the most engagement? Adjust your post schedule based on those times.

Consider using a social media marketing platform to automate when you post content. Establishing a schedule will help you remain organized.

Don’t feel limited to the posts you queue ahead of time, though. Post at random throughout the day as well.

Continue reviewing your data to recognize new opportunities. Don’t forget to track the latest social media marketing trends as well. Following the latest trends will help you remain relevant. 

Staying Social: 7 Tips for Effective HVAC Business Social Media Marketing

Developing a social media marketing strategy for your HVAC business doesn’t have to feel stressful. Instead, give these seven tips a try to get started. With these tips, you can spread the word about your HVAC company.

You can start attracting new customers while engaging your existing audience. With these tips, you can remain top of mind throughout the year.

Need help developing your HVAC business marketing strategy? We’re happy to lend a hand.

Contact us today to get started.


SEO, Uncategorized, Video
In 2021, SEO is extremely important. Are you aware that less than one percent of people click through to the second page of a search engine result? This means that if you wind up on the second page of search engine results, you’re as good as gone from the internet. But what few people know is that video marketing can be used to boost SEO. If you focused on customized video creation, you need to start learning the relationship between video and SEO so you can make the most of your campaign. This article will walk you through everything you need to know about video SEO, so you can make sure you wind up on that crucial first page.

The Power of the Thumbnail

It doesn’t take long searching through Google to see that when a page has a video on it, the search engine result shows up with a video in the thumbnail. A person rocketing through the world of Google will immediately have their eye pulled to this visual thumbnail. It might even inspire them to click on it. As you can see, video can help out SEO without the video even being optimized to add value. However, as with all things, adding value can only help. Let’s say your video isn’t even on your website. You’ve created a video explaining how you package a certain product, and you put it on YouTube. A client looking for your product will come across the video and click on it because they like the thumbnail. They’ll watch your video, and realize that you generate quality content, which means you truly care about your customers. If you’ve put the link to your website in your bio, they’ll scroll down and find it, click on it, and land on your website. If your website has even more video content, they’re more likely to stick around longer. The longer they stick around, the better your SEO will do. As you can, see everything in the world of online marketing is connected. This is why it’s important to make sure that you’re generating value every step of the way. There’s a rumor going around in the marketing world as well that search engines results with thumbnails in them are prioritized. It might not be true, by why not put yourself in the way of success? Once the clients land on your site, you have the opportunity to turn them into long-time customers. Make use of our conversion rate optimization service to truly shine.

Optimize Your Captions

Every space for text on your website is a space for SEO content. Keywords are the key to any SEO strategy. If you’ve done your research (and hired a good SEO company), you’ll know which keywords you need to focus on. However, you can’t simply load your website up with whatever keyword comes to mind. Google will recognize this as spamming and punish you for it. You can’t blame them — if they didn’t do this, the top website in search results would simply be websites filled with the same word over and over. Instead, you have to bake your keywords into high-quality content. The most popular option for this is online blogs. Blogs allow a high volume of constantly updated text-based content. However, ironically enough, video content allows space for text-based content well. In the caption section.  Putting out a steady stream of video content doesn’t just create value for your audience, it also gives you an opportunity to load up your site with as many SEO keywords as possible. If you have a stream of video content in addition to your blogs, you’re far more likely to blow your customers out of the water when it comes to SEO keywords.

You Can Gain Backlinks

Backlinks are one of the most important parts of an SEO strategy — if you can make them work. They’re links that come from other websites, which drive traffic to your site. If you can create awesome content that people are going to become engaged with, you’re more likely to gain mentioned on other people’s blogs, news articles, and social media posts. Some of the best marketing these days doesn’t come from marketing campaigns themselves. Video content will also enhance your profile, so you can make use of influencer marketing to a greater degree. Of course, influencers work mainly for pay. However, it will help distinguish you from competitors if you’re also known as a site that creates great content. At the end of the day, all of these types of marketing can work together. High-quality viral content can gain you more backlinks, and gain you the attention of influencers. Making use of these influencers can, in turn, cause more people to get interested in you, and can cause even more backlinks to develop. As stated earlier, in the world of digital marketing, everything is related. You only need a little push to get the ball rolling that could generate you tons of business.

Video and SEO Are Closely Related

In the world of the internet, all types of marketing can help each other out. Though SEO is a more indirect type of marketing, you can leverage your other sorts of advertising to improve it. The relationship between video and SEO is a lot closer than it seems at first. Make sure that you rely on a good video thumbnail, optimize your captions and links, and deliver on your content, and you’re sure to improve your SEO. For more information, contact us today.

Marketing, SEO

The U.S. Ecommerce market is expected to top $900 billion by the end of 2021, meaning more and more businesses are selling their goods online. Standing out amongst the noise is therefore crucial for many shops, especially during an era fraught with lock downs, social distancing and the new WFH revolution at hand.

In terms of differentiating yourself from your competition, Ecommerce search engine optimization is one of the best ways to do so. But how is Ecommerce search engine optimization different from regular SEO?

That’s what we’re here to look at today. Read on to find out more about Ecommerce SEO. 

What Is Ecommerce Search Engine Optimization?

Search engine optimization is the process of creating organic traffic to your websites from search engines like Google or Yahoo. It’s all about landing higher on people’s search engine results page (SERP) to get noticed better by potential customers looking for your products and services.

Most consumers won’t look past the first SERP (page 1) to find what they want. If they can’t see what they need, they’ll just choose another search engine keyword.

That’s why Ecommerce SEO is so crucial. The higher you rank in people’s searches, the more organic traffic you get. This means more traffic, which leads to more conversions and higher sales. 

How Is It Different From Regular SEO?

Search engine optimization is used in many different contexts. For example, a blog writer might use SEO to get more clicks and likes on their content.

For Ecommerce sites, their SEO will fundamentally be different from others because of their intent. You want to generate organic traffic to get people to buy your products. You want the search intent to match the keywords your website ranks for. So the purpose of ecommerce SEO is to go beyond obtaining traffic but researching keyword opportunities to align with consumer psychology. 

As such, there are a few unique ways SEO is used by Ecommerce businesses. Let’s break them down here:


When ranking higher on search engines, you need to find keywords that people are constantly typing into Google. For your Ecommerce SEO, you need to find keywords that are focused on your products. 

This means finding those keywords and incorporating them into your homepage, descriptions, blog posts, and other copy. We take this a step further by keeping in mind optimizing meta data and schema data to further inform Google and other prominent search engines about the contents of your product pages. You have to target keywords crucial to your brand that are also high-ranking.

Identify Buyer Intent

When it comes to SEO, there are mainly four types of intent that a buyer exhibits: informational, navigational, commercial, and transactional.

The first one has customers looking for general information. The second type means a customer is looking for a specific service or brand. 

Commercial buyers are looking for a product but haven’t decided whether or not to buy it. Transactional buyers are looking to make a purchase here and now.

Transactional buyers are obviously the most valuable as an SEO target. By honing into keywords like “buy a camera” or “buy shirt,” you can find these buyers and increase your sales. It’s even more important to pay close attention to transactional aligned keywords in the age of Amazon where 1-2 results typically are owned by the ecommerce giant. Ask yourself, are you losing out to Amazon? If so, it’s time to get serious about your ecommerce marketing.

Developing Ecommerce SEO Strategy

When developing your Ecommerce SEO strategy, start by tracing the amount of traffic your individual pages are getting. Which ones are getting the most traffic? Do you want a specific page to get more viewers?

SEO also isn’t a one-time ordeal. You’ll constantly have to search for keywords, tag them onto images, or add metadata.

Creating this workflow might be too much for you to handle, so calling on an Ecommerce SEO company is valuable here. You should also keep an eye on the competition to see what they’re up to in terms of SEO.

Leverage Ecommerce SEO Today

Boosting organic traffic on your site means higher conversions and greater sales. Use this Ecommerce search engine optimization guide to improve your overall sales today!

Looking for reliable Ecommerce SEO services? Contact us today and we’ll get you started on a solution right away!



Inbound marketing is one of the best ways to attract an audience and convert them into customers. Yet what is inbound marketing in practice? What is the difference between inbound vs outbound marketing?

In this guide, we’re going to take a look at the different methods of inbound marketing that you need to be using to create a successful inbound marketing strategy. Are you ready to learn more? Then let’s get started.

What Is Inbound Marketing?

We’ve taken a look at what inbound marketing is on a surface level. However, it gets far more complicated.

There are a few key stages to inbound marketing that take your audience from being unknowing strangers to enthusiastic customers. These four stages are:

  1. Attracting an audience
  2. Converting them into leads
  3. Closing the sale
  4. Making them enthusiastic about your company

In this guide, we’ll take a look at each of these stages in more depth.

How to Attract an Audience and Turn Them Into Leads

If you want to attract an audience, you need to increase website traffic. The key to this is great content. 

There are a lot of different kinds of content that you can create for your website. These include blog posts, analysis of your industry, white papers, and ebooks.

The key to creating content is to make sure that it’s well-researched and well-written. It needs to be expert-level content, as this will attract more backlinks, which will improve your position in search engine results pages (SERPs).

When you’re creating the content, you also need to make sure that it boasts the right keywords. To do this, you’ll need to carry out keyword research and find keywords that aren’t too competitive but that a lot of people search for. You’ll then need to incorporate these keywords into your content.

By demonstrating your expertise, you’ll be able to make this audience into leads. Then you need to use your marketing to boost your sales.

Helping Your Leads Become Customers

To help your audience become customers, you can use more content to put your products or services in the best light. For example, you could create a comparison video where you show why your product or service is better than your competitors. Comparison images and topical expert guides can also demonstrate why you’re the right choice for your leads.

Making Your Audience Enthusiastic

After you’ve turned your leads into customers, you want to make sure they’re enthusiastic about your customer. You can use a number of marketing strategies to accomplish this, such as emailing your customers after they’ve purchased your product or service. Email them guides showing them how they can make the most of their purchase or give them discount codes on their next purchase.

The aim of this is to spread word of mouth about your business and attract online reviews, which are extremely valuable

You Need Inbound Marketing

At the start of this article, we answered the question “what is inbound marketing?” and we hope that you now feel a lot more informed. Inbound marketing is an essential part of your content funnel and is essential for any modern business.

If you’d like some help creating content and coming up with an inbound marketing strategy, we can help you. For more information, get in touch with us today!



By the year 2025, about 73% of all internet users will do so from their phones. Did you know that you can create a mobile-friendly version of your existing website?

Nothing is more frustrating than being limited to a personal computer to access a website. Customers will appreciate having access to your company’s offerings from anywhere in the world.

Read our article to learn about the top 5 reasons your business needs a mobile-friendly website, today!

1. Integrate Social Media With Ease

Social media is the gateway to your brand. Not only does social media generate brand awareness, but it is also an engaging portal to your website.

A mobile-friendly website generates an effortless flow into all that your company has to offer. The ease of use will incentivize customers to visit your website from their mobile device as often as they’d like.

2. Optimize Your Website With SEO

SEO, or search engine optimization, is an essential step in attracting new clientele (outside of social media).

Every website, mobile or standard, should be built on top of a foundation of SEO. Integrating keywords into your headers, content, and social media accounts is a great way to rank higher on search engines like Google!

Mobile-friendly websites with integrated SEO are essential for your success in the rankings as well. 

Did you know that Google indexes your website’s mobile version first? Now is the perfect time to consider making your pocket-sized website a top priority.

3. Provide Accessibility to Your Audience

Mobile devices are responsible for a large portion of daily internet traffic. Therefore, smartphones like the iPhone come equipped with more accessibility features.

Creating a mobile-friendly website can provide accessibility to those who rely on their mobile devices for their ability to consume digital content.

Mobile devices are also equipped with data plans. This means that people will be able to enjoy your content in places without wifi. 

These perks result from a growing digital age as we enter into a new era of globalization. Make sure your website isn’t left in the dust as the mobile revolution comes into more power.

4. Achieve a Custom Aesthetic

This is for all of the graphic designers on your team! Feed their creativity by assigning them the task of a tailor-made website design fit for a small screen.

Website hosts are even creating their own custom plugins for mobile-friendly websites. Enjoy browsing through your design options or create your own mobile-friendly website from scratch using HTML!

This is your opportunity to add depth to your brand’s aesthetic as well. Who said a business website design couldn’t have depth? 

Marketing businesses online is much easier if your target audience enjoys the aesthetic of your brand’s image. Creating a different version of your website is one way to expand the breadth of your brand’s style.

5. Enjoy New Tech and E-Commerce Features

Purchasing with mobile devices has become a whole lot easier as e-commerce tools like credit card remembrance and apple pay become integrated into everyone’s smartphone.

Create a mobile marketing strategy that is backed by fast website loading time to increase profits and organic flows of mobile traffic.

Ready to Create a Mobile-Friendly Website?

Now that you are aware of why you should create a mobile-friendly website, it’s time to pick your design!

We offer website design services, so feel free to contact us with any questions or concerns you may have as you brainstorm your mobile-friendly website design!



Did you know that 93% of all marketers cite business exposure as their primary reason for using social media platforms? 

SEO and social media may sound as though they are poles apart for marketing businesses online, but they are really two sides to the same coin. If used correctly, both can drive traffic to your website. 

So what are the benefits of SEO and social media marketing?

This article will share six tips for combining SEO with social media for your small business. 

1. Posting On Social Media Will Help You to Get Indexed

If you’re looking for a quick and easy way of getting your content indexed quicker, share it on social media. 

When you refresh or create new content, make sure you put it on your social media profiles. This will generate clicks, which will prompt the search engines to crawl it quicker. 

2. Utilize Social Media Data to Improve Your Content

If you want honest feedback on your content, there is no better place to get this than social media. Get the conversation started on social media and use the feedback that you get from your posts to influence your next piece of content. 

3. Team Up With Social Media Influencers to Drive Traffic 

If you want to build up the prominence of your brand and your website, couple up with social media influencers. To do this, find an influencer who aligns well with your brand ideals and approach them. 

You can either offer them free items or pay for their services. 

4. Use Social Media for Keyword Research

What are people talking about on social media? By keeping up with what is trending on social media, you’ll put yourself in a better position to know what people want to read about. 

Using trending phrases, you’ll tap into common search terms that will help drive your website SEO. 

5. Social Media Helps Drive Traffic While You Wait for Your SEO

SEO can take some time to bear fruit. This is especially true if you have a new website. In the meantime, you should always ensure you’re using social media as a way of driving traffic to your website. 

6. Encourage Conversations

If you want your content to reach more people and generate more clicks, you should encourage conversations. 

By sparking comments on social media, your content will reach the news feeds of people who aren’t followers of yours, meaning that you’ll find a bigger audience. 

Combining SEO and Social Media for Small Businesses

SEO and social media go hand in hand when it comes to digital marketing. By following these simple tips, you can improve your ranking and get more clicks. 

If that’s all too much for you, or you want help with both your social media marketing and your SEO strategy, get in touch today and we can help you out. 


Social Media
About seven in 10 Americans already use social media to connect with others, share information, and remain entertained. As social media becomes a bigger part of our lives, more companies use social media marketing to reach customers. It’s not enough to start posting photos online, though. Instead, you need a strong social marketing strategy with your distinct customers in mind. Creating eye-catching, compelling content can help you boost brand awareness and recognition. You can draw more people to your website and start boosting your business. Your ROI could begin to rise as a result. Not sure where to start? Here are 10 tips that can help you add social media to your digital media marketing strategy. Start getting social with these 10 easy tips today.

1. Research Your Customers

Before developing your social media marketing strategy, it’s important to consider your target audience. If you don’t know who your customers are, you won’t appeal to their interests. They won’t give your social media posts a second glance. Instead, take the time to learn as much as you can about your target audience. If you’re focusing on a broad audience, segment it into smaller groups. For example, you can create distinct buyer personas based on demographics and psychographics. Consider:
  • Age
  • Gender
  • Household income
  • Marital status
  • Buying behaviors
  • Location
  • Pain points
  • Interests
  • Hobbies
  • Education
Different audience groups will have different interests and needs. For example, you might want to create different content for Gen Z than for Boomers. Gathering this research can help you customize your social media marketing content. Personalization could prove essential to your success. In fact, 45% of consumers won’t spend time with content that doesn’t match their interests. Over 60% expect personalization as a standard of service. Personalization could benefit your ROI, too. About 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Personalization can offer up to eight times the ROI on marketing spend. Keep that in mind before you start creating content for your customers.

2. Set Your Goals

Once you have a better understanding of your customers, take a moment to consider your goals. Your goals can better inform your social media marketing campaigns. You can craft content with each goal in mind. Make sure your goals align with your overall business objectives. Create specific, measurable goals to keep yourself on track. These goals can include:
  • Generating brand awareness
  • Increasing social media followers
  • Boosting traffic to your website
  • Increasing online leads and sales
  • Improving your ROI
  • Establishing yourself as a thought leader
Segment each large goal into smaller pieces. Set a deadline for each benchmark. If you’re not meeting your benchmarks, you’ll know it’s time to make a change to your digital media marketing strategy.

3. Peek at Your Competitors

Take the time to research what your competitors are up to as well. Look at the content they’re creating for social media. Which posts are helping them generate the most engagement? Which posts are failing to gain any attention or traction? Look at when they post, the post format, and the hashtags they use, too.

4. Create Compelling Content

Determine what kind of content to create based on your SMART goals. For example, you can use company culture videos to boost brand awareness. You might consider creating infographics and case studies to build your credibility. Experiment with different forms of content, including:
  • Still images
  • Carousels
  • Stories
  • Reels
  • Infographics
  • Polls
  • Quizzes
  • Videos
Make sure to create branded content. Branding your content can boost awareness and recognition.

5. Use Your Tools

As you start developing your social media marketing strategy, remember to use your tools. For example, you can use a post scheduler to remain organized. You can schedule posts for the month ahead of time to boost your efficiency, too. Otherwise, consider working with a digital media marketing agency. They can save you time and effort in the long run. They can build, manage, and optimize your campaigns for success.

6. Find Ways to Boost Engagement

Once you start posting on social media, look for ways to generate more engagement. For example, you can use interactive content like polls and quizzes. Try hosting a contest, too. Encourage people to tag their friends in your posts as well. Boosting engagement can help you draw more people to your account.

7. Work With Influencers

Consider finding an influencer with your industry. Influencers can boost your brand awareness and credibility. You can leverage their existing audience to reach more potential followers online. Make sure to find an influencer who already has a strong following.

8. Adjust Your Hashtags

The hashtags you use in a post can also impact your ability to reach consumers online. Don’t stuff your posts with hashtags. Instead, make sure the hashtags you use are relevant to your industries and content. Choose different hashtags for each post. Create a branded hashtag, too. You can encourage people to use your hashtag when posting photos of your products or services. Then, use user-generated content (UGC) on your account!

9. Track the Trends

New social media marketing trends pop up all the time. Keeping up with the latest trends will help you remain relevant. Otherwise, consumers might think you’re falling behind the times. They might look to another company that’s more in the know instead. Don’t follow every trend. Instead, create content that’s most likely to appeal to your target audience.

10. Analyze and Adjust

Once you start using these digital marketing tips, make sure to analyze your data. Which posts are helping you boost engagement? Which posts seem to fall flat? Look at your data to determine the best time to post each day, too. Then, start analyzing your campaigns. You can use your data to make more informed marketing decisions in the future.

Start Getting Social: 10 Tips for Effective Social Media Marketing

Using social media marketing doesn’t have to feel stressful. Instead, keep these 10 tips in mind. With these tips, you can build an effective online marketing strategy. You can boost brand awareness, draw more people to your business, and set yourself up for success. Searching for more tips? We’re here to help. Contact us today to develop your customized social media marketing strategy.


Have you ever wondered how on Earth your competitors are boosting their web traffic so much? Wouldn’t you like to do the same for your business?

Here’s some good news: you can.

Search Engine Optimization is a digital marketing tool that will put your website at the top of web search results lists. It’s the ideal way to bring a steady stream of new web users to your business.

Though the prospect of working with search engine optimization might seem daunting, there’s nothing to fear. This SEO guide will tell you all you need to know.

SEO: It’s All About Organic Traffic

If you’re consulting a beginner’s guide to SEO, you probably want to know a little more about the basics. Here’s a quick overview.


Keywords are used to bump your website up the search results list. The more you tailor your keywords to the web searches of your target audience and the product or service you provide, the more effective your SEO will be.

Fulfill Web Users’ Needs

In good SEO content, the users’ search query will be resolved. Whether they are shopping around for a product or looking for guidance on a certain topic, your content should genuinely offer them what they are looking for if you tailor it to come up in the search results for those key terms.

Great for Long Term Success

SEO works over time. It gradually increases traffic to your website as more and more people respond to your high-quality content.

Rather than being a quick-fix or a sudden boost to your sales, it is a long-term technique that can be applied to all your web pages and blog posts.

Specialists Can Help

There are experts in marketing who dedicate their careers to SEO. Though it might seem like a complicated industry, there is plenty of advice available that explains why you should use SEO on your site.

Misuse It at Your Peril

Many have fallen prey to temptation and tried to abuse the principles of SEO to boost their short-term results.

Known as black hat SEO, techniques such as keyword stuffing and hidden links might appear to improve your web traffic at first, but search engines like Google will eventually penalize you for this. Though black hat techniques may seem like clever ways to use SEO, they are to be avoided at all costs.

White hat is the way to go. You must create genuinely high-quality content that is topic-based rather than led by keywords.

There are no shortcuts when it comes to using SEO well. Make the kind of SEO content that will be truly useful to your target audience and you will be rewarded by search engine algorithms in the long run.

Use This SEO Guide to Create Great Content

Search engines want up-to-date, high-quality content that has clear intent of responding to users’ queries. These final tips will help you to create just that:

  • Use research to pinpoint the wants and needs of your target audience.
  • Break up your writing into small chunks. Nobody wants to read a wall of text. 
  • Only use the most relevant keywords.
  • Make your content actionable. Give web users somewhere to go in your conclusion.

Remember, as Bill Gates once said, “Content is King”. Focus on giving high-quality answers to web users’ searches, and the rest will fall into place.

Good SEO Will Work Wonders for You

I know what you’re thinking. Now that you understand the true meaning of SEO, what comes next?

Here’s the answer: Success. Start using the tips in this concise SEO guide today and watch your website traffic skyrocket.

If you want to maximize your results, remember to get in contact with the experts at Forge Marketing. And remember this: done right, SEO can take your business to a whole new level.



If you’re thinking about googling “reputable SEO services near me,” you should also know what you should be looking for going into it.

Hiring a local SEO service is an awesome way to upgrade your business. But since digital marketing services can be performed by large companies and beginning freelancers, it’s important to know what’s reputable and what isn’t.

Here’s how to find local SEO services that’ll do the job right.

Understand What You’re Looking For

The term “SEO services” is very broad. Many agencies offer a whole host of services. Others pinpoint the ones they feel are crucial for small businesses and specialize in between one and three offerings.

That’s why the first step is to look inward. Finding a good client starts with you defining exactly what you’re looking for (and why).

For example, maybe you decide you’re really looking to increase organic traffic to your website. In that case, you may look into an SEO service near me option that specializes in local SEO or content creation.

If you’re looking for more technical work, you might look into a company that specializes in website design. 

Read Reviews

As the saying goes, word of mouth is everything. So be sure to read reviews online about the SEO service you’re considering working with before hiring. If you can’t find any, take that as a warning sign.

It’s a good idea to always take reviews with a grain of salt, though. The top reviews tend to skew negative, so be sure to read through them all to get a sense of who you might be hiring for the job.

Speak to Past Clients

When you punch in “local SEO service near me,” you should find a well-designed website with a portfolio and a history of clients.

Take twenty minutes to go through their portfolio. Then, send one or two emails to past clients (or call their office). Ask about their experience with the SEO service, what type of work they did for them, and if they would work with them again in the future.

Bonus points if you can find someone in your industry. It’s also a good idea to look for similar projects to what you’re hoping to hire for.

Ask for Specifics

A telltale sign of an inexperienced SEO service is someone who talks vaguely about boosting traffic to your website. Good search engine optimization is highly data-driven, meaning the client should be able to point to specific results they’ve obtained in the past.

Ask for specific details like:

  • How much growth they can guarantee (or at least expect)
  • How long it takes them to achieve success
  • How much ongoing work will cost beyond the initial assessment/project (if any at all)

Another sign that you should move on? Someone who isn’t willing to explain these things to you in great detail. Find someone with the heart of a teacher.

SEO Services Near Me

You want to find reputable agencies or freelancers when you type in “SEO services near me.” 

Narrowing down the field of options is best accomplished when you carefully read reviews, ask good questions, and talk to past clients. Get a feel for both the success rate they can specifically promise and the type of professionals you’ll be dealing with.

Looking for “affordable SEO near me”? Contact us today.



Did you know that 76% of people who search for a local business on their phones visit within one day?

Almost one-third of online searches are related to the user’s location. Just under half order online then pick-up from the offline store.

If your site isn’t optimized for local search then you’re missing out on sales.

This article asks what is local SEO and how can you improve your company’s search engine placement.

Read on to discover what is Google local SEO and how to claim your listing. Learn how to get started with local SEO. And see why hiring the right local SEO team can increase your online and offline sales.

What Is Local SEO?

SEO stands for search engine optimization. It’s a process that helps your website reach the first page on Google which in turn boosts your visitor count.

Local SEO relates to improving ‘nearby’ searches. For example:

  • Plumbers near me
  • Beautician in Naperville
  • Buy CBD oil in Illinois

If your current website isn’t geared for local SEO near me keywords then you’re missing out. But how can you improve for these types of searches?

What Is Google Local SEO?

Google My Business is a free service that lets you promote your company directly within Google Search.

The listing appears on the right of the screen for desktop users and at the very top for mobile devices. You can add:

  • Contact and address details
  • Directions within an interactive map
  • Photos and opening hours

Google provides you with full analytics so you can track how many people phoned you or asked for driving directions. Combined with optimizing your website, you’ll see a marked increase in inbound traffic with the right content.

How to Get Started With Local SEO

To claim your listing, all you need is a Google account and the time and computer know-how to fill in the details. Companies that need assistance can call on us for help.

Our startup marketing package is an excellent service designed to promote your business to a local audience. It also includes PR, video production, social media, and link building.

Local SEO Help for Your Website

Google My Business is a great tool but what about your website? How can you improve your search engine results for local queries?

Ensure your address and contact details are easy to find and not hidden behind a broken link. Google actively checks for your location and will promote it if it’s easy to find.

Inbound links from other local companies in your area will also improve your position.

Our team can help with your inbound link strategy along with technical issues that can impact your site. Social media plays an important part in local SEO too and we can manage your online profiles to enhance their performance.

Forging Your Local SEO Strategy

Now you know the answers to what is local SEO and how you can do better it’s time to call the experts.

Forge Digital Marketing offers search engine optimization services including local SEO help.

Whether you sell beauty products, supplements, CBD oils, or you’re a plumber, Forge can attract more local visitors. We can set up and optimize your Google My Business account and improve your website. And we also specialize in local link-building strategies along with online and offline marketing.

Contact us today to see how we can drive more traffic to your site and store.