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eCommerce, Marketing

Today, to be successful in any industry, you’ve either heard of brand awareness or been impacted by an influencer marketing strategy. An estimated 85% of organizations say they have guidelines for their company’s public image, including how its brand is represented. 

Influencer marketing is often associated with the rise of social media and its impact on people’s buying habits. It can also influence how they live. Not only that, it impacts major life decisions.

While influencing has been around since marketing began, social media has changed the game. It has made it possible for people to become “influencers” with complete control over their audience.

The word “influencer” has skyrocketed in recent years. Being an influencer these days has become an aspiration for many people. It has also disrupted the traditional marketing industry.

Let’s explore impact vs influence and how to find the best person for your brand.

Impact vs Influence: What’s the Difference?

When it comes to impact vs. influence, it’s all about maximum engagement. Two examples come to mind. One is the Kardashian effect, and the other is major political elections.

The Kardashian-Jenner family set the stage for how marketing is used to raise brand awareness and influence your audience. The family has turned their collective brands into multi-billion dollar businesses. 

They’ve created television shows, fashion lines, beauty products, and more. Most important, they are the face of everything they’ve done. 

Political Influence

The impact of having an influencer marketing strategy hasn’t been missed in our recent political elections. Politicians now seek the best influencers to reach their target audiences.  

It’s no mistake that Hip Hop has been used to influence young voters in urban areas. Today, hardly anyone is surprised when a top presidential candidate has a rap artist performing at a rally.

These optics have become the norm to reach maximum engagement.

Choosing the Best Influencer For Your Brand

Two main things influence an influencer’s success. One is their reach, and the other is their niche.

Brands often use these two factors to find the perfect influencer for their campaign needs. Reach is an influencer’s total number of followers and engagement. It includes both direct followers and engagement through social media exploration and discovery.

Niche is all about targeting influencers in their specific demographic. It helps brands reach a broad audience that trusts the influencer. Niche can also be used for specific subject-matter strategies.

Brand awareness is easily hit or miss when it comes to influencers. In the world of social media, a brand can lose billions of dollars if its target audience does not relate to the influencer they chose.

Define the Goals of Your Marketing Campaign

First, describe your goals in detail at this stage and develop Key Performance Indicators (KPIs) to monitor your progress. 

KPIs are the key, measurable ways to measure progress toward a goal. They help you focus on your strategy and give you an analytical foundation for making decisions. They also help you stay focused on what’s important.

When managing brand awareness KPIs, it’s important to measure the response of the targeted audience. It’s best to use leading indicators to measure progress, which is used to create future marketing campaigns.

For example, choosing the best influencer for a campaign can set the standard for future campaigns.

Choosing the Best Influencer

Choosing the best influencer for your brand is crucial. There are many types of influencers, so you need to define your brand reputation. Are you conservative or willing to explore boundaries?

Figure out what kind of niche the influencer is into. Next, determine if they have a true following. It’s no secret that people can buy followers on social media. 

Get to know your target audience and choose influencers who match their age, gender, location, or buying habits. Just because someone has a million followers doesn’t mean they will be interested in your product or service.

What is the Engagement Rate?

To determine the engagement rate, try choosing different types of influencers. Next, select several of their branded posts to analyze for engagement and responses.

You want to get the total number of likes and comments. On sites like Facebook, capture the number of each emotional response to the post. 

Then you want to divide these numbers by the influencer’s total number of followers on the platform. Multiply the result by 100 to get your average engagement rate. 

Do this for multiple posts to get a good average.

Don’t Undermine Your Values for Popularity

If your brand is about family values, you don’t want to work with influencers who promote living without boundaries. Instead, choose the types of influencers that will become your partners and support your brand in more ways than one.

Good collaborations happen when you’re both genuine and open about working together. The only way to get a good return on investment is to align with their audience through authenticity. Most brands use conversions or sales to measure the success of a marketing campaign.

A successful influencer marketing strategy must have a measurable return to have value. The impact of the influencer has to be measurable in terms of money spent. Measurable items can include the following:

  • Increase in sales
  • Increase in responsive followers
  • Increase in votes
  • Increase in viewership
  • Increase in physical attendance
  • Increase in content engagement

Set measurable markers. If your stats are not increasing, you’ve chosen an influencer who isn’t resonating with your audience.

The Brand Influencer is One Marketing Tool

It’s important to remember that the brand influencer is one of many tools when you’re trying to reach maximum engagement. Have a clear designation between impact vs influence.

Add social proof to your influencer marketing campaign, including a strong call to action. When a campaign is live, add a lead magnet to your website to get more leads than just visitors.

Most important! Ensure your influencer aligns with your brand’s values before choosing them.

Are you looking for ways to enhance your digital marketing strategy? We can help! Book a call today to get started!


Website Design & Development

About 38.5% of website visitors will judge your business after glancing at your website. In fact, 38% will leave if your site is poorly designed. A poor user experience (UX) will drive 50% of users to choose your competitors, too.

If your website is lacking, consider outsourcing website design and development this year. With an experienced team on the task, you can wow customers. In fact, the ROI of spending on UX is 9,900%!

Discover the benefits of professional website design and development services today.

1. Expertise

If you try to update your company website on your own, you could break the entire site. People who visit your website will struggle to find the information they’re looking for. They might leave your website before taking their business to one of your competitors.

If you lack website design and development expertise, don’t choose the DIY route. Instead, rely on professionals. Their skill set and expertise will ensure your website is impressive and effective. 

Otherwise, you could waste valuable time trying to figure out how to create an effective website alone. That’s time you could spend helping customers or growing your business!

Look for a website design and development agency that has years of experience. Prioritize finding a team that has experience with businesses like yours. They can provide valuable insights about your industry and customers.

They’ll have a better understanding of how to appeal to your target audience. Leveraging their expertise will save you time and stress. 

A professional team can leverage time-tested approaches you can only gain from years of experience. They’ll leverage their experience and expertise to your benefit.  

Remain Relevant

New website design and development trends pop up constantly. If you’re not remaining informed, your website could look outdated. You won’t impress customers if your website looks old or doesn’t function as expected. 

Working with a professional website team will ensure you apply the latest trends and standards. 

For example, design trends for 2023 include:

  • Scrolling effects
  • Experimental navigation
  • Color gradients
  • Layering
  • Animated illustrations
  • Ultra-minimalism
  • 3D design

Web development trends include AI chatbots, progressive web apps (PWAs), and motion UI. Dark mode is becoming a standard. More customers are expecting voice search optimization, too.

Not every trend will appeal to your target audience, though.

Your website design and development team will determine which trends suit your needs. As new trends emerge, they’ll help you make informed changes to your site!

Better User Experiences

Professional website designers and developers also understand how design and development work together. Website design and development ensure a positive, cohesive user experience (UX). A strong UX means your website is easy to navigate and use.

A negative UX could scare visitors away. Your bounce rate will increase, hurting your organic search engine rankings. 

In fact, 88% of online visitors won’t return to a site after a bad UX. About 70% of online businesses also fail due to poor usability. Unfortunately, only 55% of businesses bother to conduct UX testing.

Choose a web design and development agency that understands Google’s Core Web Vitals. Appealing to these ranking factors will help you offer a strong user experience.

Better UX design could boost conversion rates by up to 400%!

2. Meet the Deadline

Designing and developing a website on your own could take days, if not months. Remember, that’s time you could dedicate to your business. Relying on professionals will save you time.

Outsource your project to a company that understands the importance of meeting deadlines. The sooner your website is up and running, the sooner you can generate results. 

3. Customization

A basic website builder will only offer limited design options. Outsourcing will give you access to more options. It also gives you access to new perspectives and ideas you likely didn’t consider. 

Using a basic template and website builder won’t ensure the website meets your needs. You could waste money and time if it’s not customized to support your business.

Professional websites are more likely to align with company goals.

Collaborate with your website development and design team. Outline the goals you want to accomplish with your website. For example, you might want to:

  • Improve search engine rankings
  • Increase website traffic
  • Boost online sales

They’ll customize your website based on your needs. For example, maybe you want to create an online store or generate more leads. 

They can add eCommerce capabilities to your website. New leads, forms, and pop-ups can support your lead-generation efforts.

If you want to improve organic search engine rankings, discuss search engine optimization (SEO). Both web design and development services can benefit your SEO rankings. Better organic rankings can lead to increased traffic.

Your website team will customize your website to help you experience success as a business!

4. Scalability

An effective business website is never complete. As your business grows, you’ll need to make adjustments to your website. Otherwise, it might no longer support your business. 

You can rely on ongoing website services to scale your site as needed. A website that grows with you will enable you to continue growing over time. 

5. Cost-Effectiveness

Relying on professional website services is more cost-effective than the DIY route.

Remember, a website builder might not offer the tools you need to create an effective website. If the website isn’t customized based on your needs, it won’t accomplish your goals. Don’t waste time and money on an effective site. 

Outsourcing will allow you to update your website based on your budget. You can choose between flexible pricing options or services. 

As you generate more leads and sales, your website will more than pay for itself. 

Consider Outsourcing Website Design and Development

Don’t choose the DIY route when updating your company website. Instead, consider outsourcing website design and development. With help, you can create a website that sets your business up for growth. 

Want to bring your website vision to life? We’re here to help. 

Discuss your website project with our team today!


Advertising, Body Buliding, Creative

Design helps your business succeed. Over a ten-year period between 2004 and 2014, companies that placed higher importance on design outperformed companies that didn’t by over 200%. This is just as relevant today as it was in that 10-year period.

Good design is vital. But it isn’t an easy thing to crack. That’s where graphic design services come in. These companies can take your bride and craft visually compelling designs that can take your branding to the next level. 

If you’re on the fence about whether or not to hire a graphic design service, keep reading this article. 

We’re going to cover some of the most compelling benefits of hiring a graphic design company to improve your digital marketing. 

Enhanced Visual Appeal

Graphic design companies can transform bland and ordinary content into visually stunning and captivating designs. Graphic designers can be used for:

  • Logos
  • Social media content
  • Web content
  • Brochures
  • Internal memos
  • Industry magazines

Graphic designers bring a touch of professionalism and a sleek look to every design they produce. 

Effective Branding

Effective branding is essential for establishing a strong identity and connecting with target audiences. Graphic designers are a powerful tool for improving your branding.

Graphic designers can take your company’s values and distill them into a cohesive brand identity. The visual representations that they create can garner a consistent and memorable image of your brand that will resonate with customers. 

They also help you to implement a sense of brand consistency. They will ensure that your brand is represented in the same way across all your various marketing materials and platforms. 

The designs that a graphic design service creates will help to set your brand apart from its competitors in the market. They will craft bespoke and unique designs that will be entirely different from the designs of your nearest competitors. 

Message Delivery

Today’s digital marketing world is fast-paced and saturated. Your marketing material needs to capture the attention of your audience quickly and get them to learn more about your company. 

Well-crafted graphic designs have the ability to convey complex ideas quickly and effectively. They can help to overcome language barriers and capture anyone’s attention. 

Visual elements like images and infographics will help to complement any written content and make it more digestible. They can also help to illustrate any concepts that you’re trying to get across. 

Graphics also manage to evoke emotions and foster connections with customers. Visual elements are chosen with great care to ensure that they elicit specific feelings and reactions from people seeing them. 

Time and Cost Efficiency

Outsourcing your graphic design elements can offer you significant savings in both time and costs. Delegating the task of visual design to an expert company helps you to focus on your business’s primary purpose. 

You can gain access to a talented pool of skilled designers. You can do this without the need for costly onboarding or training procedures. These professionals will be able to digest industry trends to create an aesthetic that is tailored to you. This allows you to run your business as normal while the design process goes on in the background.

Versatility and Adaptability

Graphic design services are incredibly adaptable and versatile. They can be used in a wide range of industries.

Take the retail industry as an example. Graphic design plays a vital role in creating visually appealing packaging and attractive in-store displays. It helps improve the shopping experience. 

In the tech world, graphic designers help create seamless and intuitive designs for software and apps. Their designs help to make user interfaces more intuitive and user-friendly. 

In tourism and hospitality, graphic designers create appealing brochures, travel guides, menus, and promotional materials.

Graphic design even plays a crucial role in the healthcare industry. It aids in the design of informative medical illustrations and infographics. These help to simplify complex medical information.

Competitive Edge

Graphic design gives your business a competitive edge. It helps to set it apart from your competition. With polished and visually appealing designs, companies can stand out and make a lasting impression on customers.

Professional graphic design creates a strong and cohesive brand identity. It helps businesses establish trust and build a positive reputation. 

Well-designed logos and websites create a strong sense of professionalism. A consistent and visually appealing brand image can be one of the best things you can do to set your business apart from the rest of the crowd. 

Professional graphic design can also enhance the customer or user experience of your product, website, or service.

First impressions matter. Professional design can be the key to gaining a competitive edge and staying ahead of the competition.

Hire Graphic Design Services Today

Graphic design services are about more than just making your website or marketing material look pretty. They produce tangible results that can help boost engagement in your business and increase your revenue. 

Graphic design is hard to get right on your own. You need the help of expert and understanding professionals who can distill your brand identity and values into a sleek, professional, and consistent design.

At Forge Digital Marketing, we are obsessed with creating growth. We assess the needs and goals of each and every one of our clients to create a digital marketing strategy that can maximize their reach and take their revenue to the next level. 

Get in touch with us today to see how we can help your business grow. We’d love to chat with you about your strategy options. 


Advertising, eCommerce

Recent statistics reveal that there are 2.96 billion monthly active users on Facebook. Further, the average adult is on Facebook for approximately 30.1 minutes daily.

That makes Facebook an ideal place to advertise. Not only is it brilliant because of the volume of users, but Facebook also can hone in on users who are more likely to buy your product or solution. This means you can get a better ROI for your marketing dollars.

To optimize results, you need to hire a superior Facebook advertising agency. There are many agencies, and all will deliver a variation in results. Rather than finding a diamond in the rough, target your search in a way that will help you uncover the ideal vendor to partner with.

To find the one who can perform the best for your business and market, keep reading and follow these smart tips.

1. Ensure They Offer the Services You Need

Not all Facebook advertising agencies are the same. You will find variations in what they can and can’t do. Therefore, you must work with one who will handle your needed services.

Such services include copywriting, ad design, bid optimization, target market research, and campaign management. Think about what precisely you need a vendor to handle with your Facebook advertising and check their proposals that it has exactly what you expect. This will also help you allocate your budget appropriately. 

2. Research the Agency’s Online Reputation

It will be a critical part of your digital marketing strategy and directly impact sales. Before spending on Facebook ads, vet the Facebook advertising agency thoroughly. This can be from reviews on Google and reviews on Facebook.

You can also check other online sources like Indeed and Glassdoor to see what employees say. When users can leave unsolicited feedback online, they will get an authentic look at how the agency operates. This will give you a sense of their reputation.

Indeed, ask the agency directly for references, too. During your research, you must contact their past clients and ask how they performed with the services you are interested in. You will want to hear firsthand how they function and how they can help you.

3. Ask for Case Studies

You want to work with a Facebook advertising agency that has been in business for a while. It is essential to choose a partner with experience. While researching the firm, ask them to provide you with case studies.

Not only that, but ask about their past results. They should be able to point to results from a current or past client that proves they will do an excellent job. If they cannot give you a specific example, take that as a red flag.

4. Request Details on Which Target Audiences They Have Experience in

Every client will have their specific demographics to contact when advertising on Facebook. This includes age ranges, gender, location, etc. Therefore, you want the agency to provide details on the audiences they have experience with.

Finding an agency with expertise in your target audience is critical for success. They should have experience in what will work well to grab the attention of your potential customers. Ask the name of the brand with a similar target audience to yours, and request an example of the Facebook ad they ran for them.

5. Discuss Your Budget

You should have an amount set aside for your Facebook ads. Not only that, but you will need to pay the agency. Before reaching a final agreement, you must discuss your budget.

This will also directly impact your success. Your advertising spend will dictate the size and scope of the project. Many agencies have packages to help you select the best service offering, while others can charge by the hour.

You will want to clarify how they charge before you begin working together. If they offer “package” deals, choosing a package that includes what you need is vital.

Check that you are not purchasing one with line items that won’t help you. This will only take up resources for things you do not need.

Choose wisely, and dedicate your spending to where it matters most.

6. Get the Support You Need

For every Facebook ad you run, you want each one to help you grow your business. A successful partnership means the agency is on the same page as you. This includes ongoing support.

When you have questions or want to change a campaign, you need a representative to help you. The agency should be able to respond to you quickly by phone or email. Please don’t wait and see about their customer experience.

During your initial discussions, ask about ongoing support. Ask how they handle issues with their customers should they arise.

Find the Best Facebook Advertising Agency

They say that you must spend money to make money. While you spend, you need the reassurance that you will create revenue as a result. Following this advice can generate results in your digital marketing efforts. 

A Facebook advertising agency is a crucial component in boosting revenue. Make sure they offer the services you need, research their reputation and past results, choose a firm with experience, and work together on a budget to meet your needs.

Forge is a digital marketing company that will meet your requirements. That’s because we obsess over forging growth. We evaluate your business and create a plan according to your unique needs.

Get a creative digital strategy that will maximize your reach. Boost your traffic and online revenue. At Forge, you get the service your company deserves.

Click here to contact Forge and speak with an expert!


Website Design & Development

It might surprise you to learn that there are approximately 2 billion websites on the Internet. At first, standing out from your competition might seem impossible. The good news is that there are steps you can take to help your small business cut through the clutter.

Proper website design will help maximize your online presence, and we’ve put together a brief guide of web design best practices that you can leverage. Let’s take a closer look at what you should know.

Minimize Loading Times

This is one of the most important attributes to consider.

The longer your website takes the load, the less likely it is that your visitors will stay on it. In context, pages that take more than even a few seconds to load will likely drive visitors away. Don’t be alarmed, though — optimizing loading times is relatively straightforward.

Compressing images, enabling browser caching, and minimizing redirects are all important steps to take.

Optimize For Mobile

Mobile devices account for approximately 70% of web traffic.

To take advantage of this, you’ll need to optimize your website’s formatting for this type of browsing. By default, sites that have only been formatted for desktop computers will not display correctly on mobile devices.

They will feel clunky and difficult to navigate. When it comes to lead conversion, this is a death sentence. You can’t expect someone to make a purchase or sign up for the newsletter if they can’t find the button to do so.

Instead, ensure that your site runs fluidly on mobile devices while also remaining aesthetically appealing.

Search Engine Optimization

No matter how well your site runs or how pretty it is to look at, it won’t mean much if nobody can find it.

Leveraging search engine optimization (SEO) is crucial when it comes to maximizing your website traffic. This involves having a comprehensive understanding of your audience, researching user intent, understanding the nuances of linking/indexing, etc.

For many people, this is a complicated process that is also difficult to learn. Working with a professional can help ensure you avoid mistakes you may have otherwise encountered.

Simple and Unique UI

It may be tempting to add plenty of detail to your website. However, this can be counterproductive in practice.

People want a website that is both easy to look at and easy to navigate. The simpler the user interface of your website, the easier it will be for your audience to understand. Keep in mind that this is not free reign to neglect site aesthetics.

Using the appropriate font and color choices for your brand is crucial when it comes to providing the best experience.

Proper Organization

Your site needs to be organized in a way that is intuitive.

This means that your users should be able to find what they’re looking for even if they have never used the site before. For example, let’s assume that they were looking to learn more about a specific product or product category. They might look for a segment on a menubar called “Products” that they can click on.

Or, they might look for a search bar at the top of the page. Understanding these consumer behaviors will help you resolve problems before they even arise. By extension, this will also lead to higher conversions and better site performance.

Develop Killer Content

If you want people to come to your website, you need to have something of value to offer them.

There’s a catch, though — people don’t always know what they’re looking for at first, and they don’t always want to pay for it. Offering useful information for free is a great way to drive traffic to your website. This comes in the form of developing a killer content strategy.

Not only does this provide informative content to your audience, but it also gives you the opportunity to promote your brand. Having a blog full of useful information will help get your audience on your website and establish an opportunity for them to see what you have to offer.

You’ll need to develop a content schedule, however. Search engines prioritize websites that frequently upload new content.


It can be jarring to navigate through a website that has a handful of different formats, aesthetics, etc. Many users will find this offputting and may choose to visit a competitor site instead.

In a case like this, it can be almost impossible to get them back.

This doesn’t mean that every single page needs to look the same. You can have different layouts for different types of pages. It’s common for websites to use the same layout for all of their product pages, for instance.

They might then use a different layout for their landing pages.

In general, the layout should be consistent among related segments of your site. If you have a “Help” section, it wouldn’t make sense for each topic to have a completely different type of page layout.

Don’t Overlook Web Design Best Practices

The aforementioned web design best practices could mean the difference between whether or not you meet your goals for your site. As long as you keep them in mind, you’ll be sure to hit your target metrics and create the best user experience possible.

Feel free to get in touch with us at Forge Digital Marketing today. Our team has all the required tools and resources to help you hit the ground running.



The global cannabidiol (CBD) market could reach $22.05 billion in 2030 as more people turn to its perceived health benefits. If you’re starting a CBD business, you need to develop a strong marketing strategy. Otherwise, your CBD brand might not stand out from the rest.

Here are a few marketing strategies you can use to attract shoppers to your new business. With these tips, you can set your CBD business up for lasting growth.

Start marketing with these tips today.

Gather Research

Before applying these marketing strategies, gather research. Consider your:

  • Customers
  • Competitors
  • Industry

Look into the latest cannabis marketing laws and regulations, too. 

Researching your customers will help you determine how to appeal to those customers. Determine their age, gender, income, and other demographics. Consider the pain points they’re experiencing to position yourself as a solution to their needs. 

Researching your competitors will ensure you create a unique brand. Otherwise, consumers might confuse your business with another that’s already available.

Completing a SWOT analysis and researching your industry will help you remain informed and compliant. You can eventually position yourself as a CBD expert. Becoming an expert and thought leader can help you gain credibility and brand trust.

As people learn to trust your brand, they might start turning to you for advice. They’ll feel more inclined to make first-time and repeat purchases. In time, you’ll gain loyal customers who will refer your brand to friends, boosting your reach and ROI.

Develop Brand Guidelines

To ensure your CBD brand stands out from the rest, develop brand guidelines. A documented branding strategy will ensure consistency. If your branding looks different between materials, it could confuse customers. 

Steady brand promotion can help you increase revenue by 23%. It can take five or more attempts before people become aware of your brand.

It only takes 10 seconds for someone to form an impression of your business based on your logo.

Your brand guidelines include your:

  • Logo
  • Color palette
  • Mission statement
  • Vision statement
  • Voice
  • Tone
  • Personality
  • Font style
  • Imagery/photography style

Choose brand colors based on the message you’re trying to convey. For example, green is balanced, prosperous, and relaxing. A distinct color can raise brand recognition by 80%.

As you begin using these CBD marketing tips, make sure your branding remains consistent. 

Create a User-Friendly Website

Make sure you have a functional, eye-catching, user-friendly website ready before launching your business.

First, make sure the pages load quickly. Slow load times might encourage visitors to leave. Your bounce rate will rise, hurting your organic search engine rankings.

Low rankings will make it more difficult for consumers to find your brand when they search for CBD products online.

Confirm your website is mobile optimized by running it through Google’s Mobile-Friendly Test. Most users explore the internet from their mobile devices. Google also uses mobile-first indexing (meaning it checks the mobile version of your site first).

To ensure your site is user-friendly, follow Google’s Core Web Vitals. Make it easy for consumers to check out from your online store. If they experience issues, they’ll leave, costing you sales. 

Share Engaging Content

High-quality blog content can help demonstrate your expertise as a thought leader in the CBD industry. Use keyword research to determine what questions your CBD customers ask while online. Then, create content that answers their questions.

Diversify your content marketing strategy with:

  • Infographics
  • Articles
  • eBooks
  • Polls
  • Quizzes
  • Videos
  • Testimonials

Different content formats will appeal to consumers at various points in the buyer’s journey. 

Include EEAT (experience, expertise, authority, trustworthiness) within your content to gain credibility. Link to relevant resources to support any claims you make. 


Search engine marketing (SEM) can help consumers find your website and CBD products online.

Optimize your blog posts for online searches using search engine optimization (SEO). Cannabis SEO best practices can help your site rank at the top of relevant pages. 

Use platforms like Google and Facebook ads to create eye-catching digital advertisements. Make sure you follow CBD advertising guidelines.  

Stay Social

Share your content on social media to engage and attract customers.

Consider working with influencers or using affiliate marketing to build your online audience. Choose influencers who already engage your ideal customers.

Create interactive content (such as polls and quizzes using Instagram Stories) to boost engagement. Generating engagement can make your brand more memorable. 

Nurture With Emails

Create an email subscription form on your website and encourage visitors to subscribe to your newsletter. Consider enticing them with a lead magnet (such as 10% off their first purchase).

Continue nurturing your leads by creating a drip email marketing campaign. Share exclusive deals to bring one-time customers back for more. 

Reward Customers

Reward your customers by creating a loyalty program. For example, you can reward them with a freebie for every 10 purchases.

You can also create a referral program. Offer discounts or free products each time a customer refers you to a friend or family member. 

Avoid Advertising Mistakes

Avoid boasting CBD’s medical benefits when advertising your products online.

Remain informed of local, state, and federal laws regarding CBD legality. Keep track of cannabis news and advertising restrictions, too.

For example, you shouldn’t attract buyers using unsupported claims. When creating blog content, always support your claims with reputable sources. 


You don’t have to apply these marketing strategies on your own. Instead, consider outsourcing your CBD marketing needs this year. Working with an experienced agency can save you time and money.

They’ll use the most effective tactics to ensure your campaigns are a success.

Look for an agency with experience working with CBD companies. They’ll understand the laws and regulations involved. 

Start Marketing Your CBD Brand Today

Marketing your CBD brand can help you stand out in the industry. Use these marketing strategies to get started. Don’t forget to consider outsourcing to a marketing agency this year.

With their help, you can boost sales, gain a loyal following, and boost your ROI.

Got marketing on your mind? We’re here for you.

Contact us today to get started.


eCommerce, Email Marketing

In 2023, the cannabis industry faces many challenges. One of those is the entrance into the marketplace of non-cannabis businesses. The shifting cannabis marketplace creates new challenges to drive revenue and engagement.

Is your business struggling in these two areas? If so, you may need to boost your email marketing strategies. 

In this article, we’ll introduce you to Klaviyo email marketing.

You’ll appreciate how it can help you take your business to the next level. Take a minute to explore the benefits of this robust email marketing software.

Personalized Emails: Connect with Customers on a Deeper Level

Klaviyo’s powerful personalization capabilities allow you to create custom email campaigns. You can tailor your campaigns to your customers’ interests and preferences. This level of personalization is crucial for customer engagement.

Personalization shows your customers that you understand their needs. It shows your commitment to providing them with the best possible experience.

Targeted messages that resonate with your customers increase their loyalty to your brand. Loyalty drives repeat purchases. 

Here are a few ways you can  leverage Klaviyo’s personalization features:

  • Collect and use customer data
  • Create personalized content
  • Set up automated campaigns
  • Use A/B testing 
  • Monitor and analyze results

Klaviyo’s personalization features allow you to create more targeted and engaging email campaigns. When emails resonate with your audience, it can drive big results for your business.

Automated Flows: Drive Conversions with Targeted Messaging

Klaviyo’s automated flows are a set of pre-built and customizable workflows. These workflows cover common eCommerce use cases. Examples include abandoned carts, post-purchase follow-ups, and win-back campaigns. 

Klaviyo’s workflows help businesses carry out email marketing quickly. You can customize them to meet your specific business needs. Here’s how automated flows work:


With Klaviyo you can choose from a wide range of triggers. Actions such as a customer making a purchase triggers an automated flow. You can even create custom triggers based on your specific business needs.


Once a trigger occurs, Klaviyo checks to see if the recipient meets any other conditions you’ve set up. This can include things like order value, product category, or geographic location.


If the email recipient meets the trigger and conditions, Klaviyo responds. The response is a series of pre-determined actions.

Klaviyo’s actions include sending a series of emails. It may add or remove a recipient from a list, or update a customer profile.

Are you interested in creating more effective email campaigns? Klaviyo’s automated flows can help. Automated workflows can result in a seamless and engaging experience for your audience. 

Segmentation: Reach the Right Customer 

Segmentation is a Klaviyo feature that allows you to group your email subscribers. Here is an overview about how segmentation works with eCommerce email marketing:

Behavior-Based Segmentation

With Klaviyo, you can segment your audience based on their behavior. Purchase history, email engagement, and website activity are segments. This allows you to create highly targeted campaigns tailored to each individual customer.

Custom Segment Creation

Klaviyo doesn’t only offer pre-built segments. You can create your own custom segments. For example, you could create different segments for customers based on their location. 

Dynamic Segments

Klaviyo offers dynamic segments that automatically update based on specific conditions you set. You could create a segment of customers who’ve purchased in the past 30 days. What about a segment for people who click on a particular link in your email?

Don’t stop here if you’re looking to take your email campaigns to the next level. Continue reading to find out how Klaviyo’s integration features work. Integration is a great way to use email marketing to help you achieve your goals.

Integration: Get Real-Time Insights into Your Performance

Klaviyo integrates with a wide variety of popular eCommerce platforms, such as Shopify and WooCommerce. Integration allows you to track customer behavior and analyze the performance of your email campaigns in real-time.

Klaviyo’s current integrations include the following:

  • eCommerce 
  • CRM 
  • Social media

Imagine the time you could save by syncing customer data and automating marketing. Connecting email campaigns with Klaviyo makes it easy.

You not only save time, but you can also increase revenue. Your customers will get a better customer experience as well. while delivering a better customer experience.

Reporting and Analysis: Improve Your Strategy with Data-Driven Insights

Finally, Klaviyo’s reporting and analysis features are incredibly powerful for small businesses. You can track the performance of your email campaigns in real-time. This helps you make data-driven decisions to improve your strategy.

Klaviyo’s reporting and analysis feature allows you to track the following metrics: 

Using Klavioy’s data to optimize your email campaigns helps increase engagement. It can also drive more revenue for your business.

Klaviyo is highly regarded in the industry for its powerful reporting and analysis features, and many businesses rely on the platform to track and analyze their marketing campaigns

Unlock the Power of Klaviyo Email Marketing 

You want to drive engagement and increase sales in your eCommerce business. A robust and reliable email marketing tool is essential.

Are you ready to improve customer engagement and increase your revenue? Working with a robust and reliable email marketing platform is essential.

Go with Klaviyo email marketing software. Overall, the ability to personalize email campaigns is one of the key benefits of using Klaviyo, and it is one of the reasons why the software is so popular among businesses of all sizes.

The team at Forged Digital Marketing + Creative specializes in email marketing. We can help you take your email marketing strategy to the next level.

Reach out today and let’s talk! 

klaviyo ecommerce marketing service



You have only seven seconds to make a strong first impression on customers. Within those seven seconds, they’ll decide whether they like and trust your brand. Investing in high-quality visual branding can make all the difference in your ability to attract new customers. 

With professional product photography, you can stand out from the crowd while drawing customers in. On the fence about investing in product photography?

Read on to discover the top benefits of investing in professional photography today.

Generate Brand Awareness

It can take as many as seven impressions before people start to remember your brand. With each impression, brand awareness will grow. However, that first impression will always linger in their minds.

With professional product photos, you can wow customers and build brand awareness. 

If you’re using old stock photos, however, customers might struggle to trust your business. Your brand might appear outdated or inauthentic. 

Over 60% of people are more likely to shop from companies that deliver unique content. Another 39% start using a brand if it offers full product transparency. With professional photos, you can show off your products in a unique, eye-catching way. 

Professional photos allow you to create everyday scenes around your product. You can push certain moods and tones onto your audience that they’ll associate with your brand.

For example, perhaps you want customers to recognize your brand as eco-friendly. You can use greenery and organic vibes within your product photos to send that message. 

With repeated exposure to your products, customers will start remembering your brand. If they remember your brand, they might decide to buy your products in the future.

If you’re using stock photos, they might fail to remember who you are or what your brand stands for. Your brand won’t make a strong, lasting impression, affecting your ability to generate future sales. 

Inform Customers

High-quality product photos can help buyers learn more about your products. Quality images give buyers a better understanding of what you’re selling. They’ll have an easier time visualizing the product’s design, colors, dimensions, variants, and other elements.

High-quality photos can also help customers as they compare similar products. They’ll have an easier time making an informed buying decision (especially if they’re shopping online).

For example, a professionally-taken photo can show off stitches, finishes, or other small details. Showcasing these small details can boost your ability to start selling products. 

Drive Purchases

Professional photography can help your products look high-end and valuable. A blurry photo taken from a smartphone, however, might fail to indicate the product’s value.

Taking quality product photos can help consumers recognize the value you’re offering. They might feel more inclined to make a purchase as a result.

If your current photos aren’t bolstering product appeal, invest in product photography services this year. A professional can recommend product photography ideas to help your wares stand out.

Appear for Searches

About 92.96% of all global website traffic comes from Google Search, Images, and Maps. More people are using Google Images to search for products online.

Investing in professional product photography can help you appear for relevant searches. You can optimize your photos using a target keyword in the file name and image alt text. When a consumer searches using that keyword, your unique image might appear.

Then, the consumer can click on the photo to find the product page on your website. From there, you can start generating sales.

Investing in professional photography and SEO services can help improve your organic rankings. As your rankings improve, more shoppers will see your product photos online.

Detailed, relevant, quality photos can help you stand out on search engines, allowing you to generate more website traffic, too!

Boost Your Social Media Presence

If you want to start selling products online, make sure you have a strong social media presence. Most social media platforms like Facebook and Instagram rely on visual content. If you don’t have photos of your products, you could struggle to generate awareness and engagement.

High-quality product photos can boost your social media presence.

You can attract potential buyers to your posts if they stand out on the consumer’s feed. Quality product photos will allow you to make a strong impression on any platform.

In addition to applying the latest product photography tips, consider partnering with an influencer this year. Look for influencers who take their own high-quality photos. Influencers promote different types of products on social media, allowing you to generate more brand awareness.

Since consumers already trust the influencers they follow, you can generate brand trust, too. As people begin to trust your brand, they might feel more comfortable purchasing your products. 

Improve Your Website

Professional photography can help you make a strong first impression. Consider adding product photos above the fold on your website. Professional photography can help your company look professional and high-quality.

Remember, you can also optimize your website images for searches to attract more visitors.

If your website looks outdated, visitors might leave. Each time someone leaves without exploring other pages, your bounce rate increases. Your organic search engine rankings could drop.

Consumers might struggle to find your products online if you have a low organic ranking.

Improving your website with quality photography, on the other hand, can enhance your brand’s image. You can direct them to a professional-looking website to encourage brand trust.

Generate Ad Clicks

You can also use your product photos in your pay-per-click display ads. Eye-catching visual ads will encourage more people to click on your ads. The ad will direct them to a landing page on your website to learn more about your products.

With paid advertising, you can appear as people search for your products. Since they already have an interest in your offerings, they might make a purchase. You can start selling products and improving your ROI with eye-catching photography. 

Invest in Professional Product Photography Today

Don’t miss this chance to start selling products online. Invest in professional product photography this year. With eye-catching product photos, you can stand out and start boosting sales. 

Help your business grow with professional photography this year.

Got marketing on your mind? We’re here for you.

Contact us today to get started. c


SEO, Supplement Marketing

If you’re looking to sell kratom online, you’re in the right place. In this post, we’ll discuss the best strategies for selling kratom, including programmatic display advertising, search engine optimization, and email marketing. We’ll also introduce you to a reliable bulk kratom supplier, EZKRATOM.COM, that can help you take your business to the next level.

Programmatic Display Advertising

Programmatic display advertising is a great way to get your kratom products in front of the right people. With programmatic advertising, you can use data to target specific audiences based on demographics, interests, and browsing behavior. This means you can reach potential customers who are already interested in kratom, and you can do it in a cost-effective way.

To get started with programmatic advertising, you’ll need to partner with a reputable ad network or demand-side platform (DSP). Look for a platform that offers real-time bidding, advanced targeting options, and reporting and analytics tools. Then, create eye-catching ads that showcase your products and highlight their benefits. Finally, set your campaign budget and launch your ads.

Search Engine Optimization

Search engine optimization (SEO) is the practice of optimizing your website and content to rank higher in search engine results pages (SERPs). By optimizing your site for relevant keywords, you can attract more organic traffic and generate more leads and sales.

To optimize your site for kratom-related keywords, start by conducting keyword research to identify the terms that people are searching for. Then, create high-quality content that targets these keywords, and optimize your site’s on-page elements, such as title tags, meta descriptions, and headers. Don’t forget your image alt text! Finally, build high-quality backlinks to your site from other reputable websites in your industry.

This is a highly competitive niche to compete in for SEO. Beware of cheap SEO agencies who promise the world and do not have evidence of delivering previously. Always ask your SEO partner for case studies that showcase their kratom SEO prowess!

Email Marketing

Email marketing is a powerful way to build relationships with your customers and keep them engaged with your brand. With email marketing, you can send targeted messages to your subscribers based on their interests, behaviors, and buying habits. You can also use email to promote new products, offer exclusive discounts, and provide helpful content.

To get started with email marketing, you’ll need to build an email list of subscribers who have opted in to receive your messages. Then, use a reputable email marketing platform to design and send your messages. Make sure your emails are visually appealing, mobile-friendly, and personalized to each recipient. Finally, track your results and adjust your strategy based on what’s working and what’s not.

We recommend utilizing Klaviyo as your email marketing platform if you’re a kratom seller. You’re going to be hardpressed to find another email provider with robust integrations for Woocommerce, Shopify and Bigcommerce and other CRMs that ALSO has kratom whitelisted (or allowed) on its platform. However, you will find SMS or text message marketing a challenge. We have one partner we can refer you to for an SMS platform that does allow kratom for the time being. Inquire to learn more about how FORGE can help you grow your kratom business online.

Bulk Kratom from EZ Kratom

If you’re looking for a reliable bulk kratom supplier, look no further than EZ KRATOM. This trusted supplier offers high-quality kratom at competitive prices, and they ship quickly and discreetly. Plus, they offer a wide variety of strains and formats, including powder, capsules, and extracts.

To buy bulk kratom from EZKRATOM.COM, simply visit their website and browse their selection. You can order online or contact their friendly customer service team for assistance. With their help, you can stock up on high-quality kratom and take your business to the next level.

In conclusion, selling kratom online can be a profitable and rewarding business. By using programmatic display advertising, search engine optimization, and email marketing, you can reach more customers and grow your business. And with a reliable supplier like Ez Kratom you can rest assured that you’re offering your customers the best possible products.


Email Marketing, Marketing

About 80% of new leads never convert into paying customers. Meanwhile, 65% of businesses struggle to generate leads at all. If you don’t know how to generate leads, your business startup will never grow.

Here are a few tips you can use to generate website traffic and quality leads. With these tips, you can use a successful website to help your business grow. Learn how to improve your web design for lead generation today.

Research Your Audience

First, learn as much as possible about your target audience. Defining your audience based on psycho- and demographic data will help you leverage personalization. Personalizing your website and content can help you attract ideal customers. 

Consumers will begin to recognize you understand the problems they’re facing. You can empathize with their pain points before offering personalized solutions.

You can personalize your headlines, imagery, call-to-action language, and body text based on who you’re trying to reach.

When defining your audience, consider their:

  • Location
  • Gender
  • Age
  • Income
  • Career
  • Education
  • Hobbies
  • Language
  • Interests
  • Buying behaviors
  • Online behaviors
  • Pain points

Gather keyword research to determine how consumers find your business online, too. What keywords do they use during a Google search to find your business, products, or services? You can use platforms like SEMRush, Google Trends, or Keyword Planner to get started. 

When building a list of target keywords, look for longer phrases (usually containing four or more words). These long-tail keywords can help you determine the user’s needs (their search intent). Then, you can create blog content that aligns with their intent to offer the help they need. 

Capture Emails

Build a list of email subscribers by adding a lead magnet to your website.

A lead magnet is a valuable piece of content your website visitors want to download in exchange for their emails. For example, you might offer a helpful tool or informative eBook. Make sure your lead magnet offers value the consumer can’t find elsewhere.

Then, add a form to your website that requests their name and email addresses. Avoid adding unnecessary fields. The visitor might get frustrated and quit completing the form if there are too many fields. 

Once the visitor completes the form, direct them to a thank you page to show your appreciation. 

To generate more leads, add lead-capturing forms to more than one page on your website. Consider adding an eye-catching call-to-action button to the navigation bar. Include a small form in the footer of your website, too. 

For your business startup, try gathering emails before your website goes live. You can encourage people to sign up to count down to your launch date. You can also offer updates about your startup to keep them informed. 

Improve the User Experience

A strong user experience (UX) will keep visitors on your website actively engaged. About 74% of visitors will return to your website if you offer good mobile UX. Over 50% of consumers say a bad mobile experience will cause them to lose faith in a company. 

Meanwhile, 75% of visitors will form their opinion about your website aesthetics as well. 

Another 70% will abandon their shopping carts on your website if you offer bad UX.

To improve the UX on your website, follow Google’s Core Web Vitals. Following these user-centric factors will benefit your organic search engine rankings, too. Higher search engine rankings can help you generate more website traffic. 

Make sure your site is fast, secure, and mobile-optimized as well.

Run your website through Google’s Mobile-Friendly Test and PageSpeed Insights to determine if it’s time to update your website design. Otherwise, use negative space to give your content room to breathe. Update the navigation bar to only display essential pages to help visitors find the information they need.

You can improve your website’s readability using headers, subheaders, lists, shorter sentences, and shorter paragraphs. Test all forms on mobile and desktop devices, too. 

Create Quality Content

High-quality content can help you generate more website traffic, which could help you generate fresh leads. Use your keyword research to determine what topics to cover within your posts. Then, diversify your content marketing strategy with:

  • Blog posts/articles
  • eBooks
  • Infographics
  • Polls
  • Quizzes
  • Videos
  • Webinars

End each post with a strong call to action to generate more conversions. 


Help more people find your website content with search engine optimization (SEO). Optimize each post you create by adding the target keyword to the:

  • Page title
  • URL
  • Opening and closing paragraphs
  • Body text
  • H1 header
  • Image file name and alt text
  • SEO title and description

The SEO title and description will appear on Google’s search engine result pages (SERPs). Make sure they’re intriguing enough to encourage clicks. In time, your clickthrough rate will improve, which could lead to higher SERP rankings.

Claim and optimize your Google Business listing as well. Your listing will direct more people to your website.

Design PPC Ads

Pay-per-click (PPC) advertising with Google or Facebook Ads can help you generate more website traffic. You can target consumers based on different buyer personas to create personalized ads.

Create both text and display ads to capture the consumer’s attention.

Use remarketing ads to reappear in front of people who have visited your website in the past. 

Share Testimonials as Proof

Testimonials from previous customers can encourage new customers to trust your brand. Create a dedicated testimonials page on your website. Ask consumers to share their reviews on your Google Business listing, too.

Add a call to action button on your testimonials page to generate more leads. 

Discover How to Generate Leads Today

Don’t spread the word about your business startup without learning how to generate leads first. With these tips, you can attract new customers to your website. As you generate more website traffic, you’ll have more opportunities to generate quality leads.

Set your business up for success with these marketing tips today.

Need help? We’re happy to lend a hand. 

Contact our team today to get started!