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Website Design & Development

Did you know that 64% of small businesses lack a website? If you’re taking the plunge into website design, you want your new site to offer the features and sense of style that bring in viewers — and revenue. But it can be hard to know where to start if you’re just beginning or doing a long-awaited update.

Fortunately, you’ve come to the right place. Read on to learn about the 7 must-haves for your new ecommerce website design!

1. Easy Navigation

A website that is difficult to navigate is a big turnoff for visitors. Keep in mind that many visitors might be in a hurry, so you have a small window of time to make a good impression and share your products. That’s why it’s critical to integrate ecommerce website design elements that make your site easy to navigate. 

Create menus that extend across the top or side of the page, making it easy for visitors to find everything. Use labels for your shop, contact information, and other pages that are clear. And offer multiple ways to filter and view products to help users pinpoint the product they need quickly. 

2. Professional Images and Videos

When you’re setting up an online store, you need professional images and videos that reflect well on your brand. Don’t rely on quick snapshots with poor lighting and bad compositions. Elevate your profile with sharp imagery that shows off your products. 

Take product images that show different angles and provide different contexts for your product in your online store. For example, this could mean staging hiking gear against a rocky backdrop at a state park. Or it could mean showing users the scale of your product by including a model in the image. 

In addition, add some short videos to your site. Doing this is a great way to show the ease of use for your products, or provide new info about the features. You also can use videos to introduce members of your company to help personalize your brand. 

3. Mobile Design Compatibility 

One of the best ecommerce website features you can have is a mobile-friendly design. Since so many people will be accessing your website from the palm of their hand, you need your site to translate to mobile mode easily. 

This means that your site should conform to the screen size of the device someone is using. The last thing you want is for your website to appear at the size it is on a laptop when someone is looking at a smartphone. You can count on the user becoming frustrated when the graphics and text are oversized. 

Work with a skilled website design team to ensure that your site can translate well across all devices. Commit to using responsive website design. This will demonstrate your professionalism and commitment to putting your customers first. 

4. Social Media Links

When someone leaves your website, you want them to be able to stay connected to your brand. Good ecommerce sites will embed links to social media sites where they have pages that are updated regularly. Make sure you add these links if you’re doing a website revision.

Embed links in blog posts or product information blurbs. Use clickable logos for sites like Facebook and Instagram to make it obvious that you are linking to those pages. Likewise, link to your website from your social media pages. 

5. Contact Information

A user may have questions about a product that they can’t find on your website. Or they may want to visit a brick-and-mortar store if you have one. For these reasons and others, it’s important to have your contact information accessible on your website. 

Link to a contact page from your homepage. If the contact page is included in your menu bar or in a separate button, users will see it right away.

Include your email, phone number, and address. You may also want to create a form for users to fill out. This can help streamline the process when users have questions or concerns. 

6. Easy Shopping Cart Access

When a user finds a product that they want to purchase, how do they move forward? There should be no questioning on how to add a product to a shopping cart on your site. Make clear buttons that say add to cart or buy.

Make those buttons a prominent feature on your site. And allow your users to click on their carts so they can track what is in them. 

Consider that users may want to remove some items from their carts, too. They should be able to do this by clicking a button and then seeing an updated total. And if a user needs to leave your site, make it simple for them to save their cart and return later.

7. Several Payment Possibilities

Not all users will want to use the same payment method to purchase your products. You’ll stand a better chance of completing a sale if you offer several payment possibilities. 

For instance, some users may want to use PayPal if they have an account. On the other hand, others may prefer using their credit cards. Giving users different options shows that you are a flexible and considerate shop!

Get the Best Ecommerce Website Design

The right ecommerce website design can elevate your brand and help you score more robust sales. Focus on building a site with a strong design scheme and clear navigation. Make your site mobile-friendly and offer easy access to payment options, social media, and company information. 

When you’re ready to develop the best ecommerce website, contact us so we can help!

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Website Design & Development
Did you know that, in 2021, an estimated 2.14 billion people shopped digitally? This is over 27% of the world’s population.  Are you looking to improve website usability on your Shopify site? If so, you’ve come to the right place.  This article covers everything you need to know about the user experience, so you can create the best website possible. You’ll learn how to implement SEO, utilize headers, increase loading times, and more.  Let’s begin!

Improve Page Loading Times

You don’t want to detract visitors from your site before they even load your page in its entirety. Part of the user experience is a website with a fast loading time, especially a Shopify website. You can test website performance by using things such as Google’s performance tool. You can also perform an audit using Google’s PageSpeed Insights.  If your site is slow to load, you may lose your visitors to competitor sites. To reduce page loading times, you can optimize images. Once you reduce the file size and scale them to the appropriate size before re-uploading them to your site, you’ll find that they load faster, along with the rest of your pages.  You can also optimize CSS files along and cache your browser to assist with page speed. 

Focus On Your Call to Action

Your call to action (CTA) is an integral part of SEO. It tells your customers to take action and helps show them what content is the most important. When you have clear action words, your visitors can navigate your page easier so they know how to get what they want, faster.  You can use buttons to aid in your CTA, but remember to use words that encourage your visitors to take the next step forward with their purchase. Aim for words with emotional tethers. Your words should be bold, stand out, and be time-sensitive so they know to take action immediately to take advantage of savings, a sale, a promotion, etc.  “Sign Up Today” and “Get Started” are great CTA words to use. 

Create a Uniform Website

You want your website to have a sense of consistency and uniformity. This is a vital factor and crucial for your website’s usability. When each page has a similarity to it, your visitors become more easily acquainted with your brand and product.  Stick to similar fonts and colors to keep a sense of cohesion from page to page.

Use Bullet Points

Bullet points are essential for any type of ecommerce UX. They help your visitors understand the key benefits of your product, how you can solve their problems, and key features. Bullet points help them determine this in a short amount of time. Don’t bombard your visitors with walls of text— make everything scannable and easy for them to read and quickly navigate.  There’s no shortage of neat icons available to use, so you can get creative when using bullet points and integrate your brand into them. You can also use images so your reader can visualize each bullet point (more on that shortly).  A mix of bullet points and scannable text sets your website apart from the competition. 

Incorporate Images

Images (in moderation) are your friend. You can even add alt tags to your images to help your website rank higher in Google Images. Plus, alt tags are a great way to help the visually impaired navigate your website, and if your images fail to load, your alt tags will keep visitors engaged.  When looking for images, avoid stock photos when possible. Use pictures of your product or services to help build trust with prospective customers. This isn’t to say that stock images don’t have a time and place. But it’s still a great idea to showcase your work whenever possible.  You can even create infographics to help visitors better understand your products and services. 

Use a Simple Layout

To avoid confusion on your website, it’s best to stick to a recognizable layout. Site visitors rely on a conventional navigation bar to help them toggle across your site. You should include links to your most important pages using simple terms. In short, make everything as user-friendly as possible and utilize a familiar layout so visitors feel comfortable when accessing your site. 

Utilize Headers and Subheaders

Headers and subheaders are key. As previously mentioned, walls of text might send visitors running to a competitor’s site.  On average, human beings have an attention span of 8.25 seconds. Break your text up into scannable paragraphs and use headers and subheaders to help your visitors navigate your site easier. Instead of forcing visitors to read walls of text, make it easy for them to locate the information they’re seeking. You can even create (and hyperlink to) a table of contents so they can easily click on the information they’re searching for.  Even better, headers and subheaders help with your SEO, as they help Google to better understand your website’s content. 

Highlight Important Features and Services

You should always incorporate a section that highlights all of your business’s products, services, and benefits. This is a quick, easy way for visitors to gather all the information they need. You can even use icons so your most important features stand out amongst the rest, along with images to illustrate your product’s benefits. 

The Best Tools for Website Usability

Now that you know how to improve website usability, you can implement the tips and tricks in this article to help you get the most out of your Shopify site.  Forge can help. We’ll work with you to create the best digital strategy for your business’s needs. Contact us today to get started.  

 

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eCommerce, Email Marketing

Did you know that email marketing boasts an impressive ROI of $36 for every $1 spent?

You want to start using Klaviyo email marketing, but you’re not sure where to start.

Even if you’ve never used Klaviyo email marketing before, it’s easy to get started. You can be up and running in minutes with our simple setup process.

Keep reading because, in this article, we’ll walk you through the basics of setting up your first campaign, creating templates, and importing your contact list. We’ll also share some tips for improving your open rates, click-through rates, and conversion rates.

1. Personalize your Emails

Creating personalized emails with Klaviyo is an effective way to ensure that your brand stands out. You can use such features as product recommendations, birthday greetings, and other ways to drive customer engagement.

Taking the extra time to personalize each email with a customer’s name or information they shared beforehand will show them that you are invested in their journey and care about their individual experience.

Personalizing your emails will encourage customers to stick around, look forward to hearing from you, and, in time, trust your brand enough to become loyal supporters.

beauty brand email marketing services

2. Design an Eye-Catching Template

Designing an eye-catching template for emails is key to increasing engagement with customers. By adding elements such as attractive colors, images, and easy-to-read text, you create a template that will attract your audience’s attention and get them to click through your message.

Beyond reducing the risks of emails ending up in spam folders, an eye-catching template can prompt readers to act on your call to action, thereby driving sales and conversions.

3. Keep it Concise

Writing emails for Klaviyo is a great way to get your message across quickly and accurately. Crafting emails can be a challenge, however, as customers are usually busy and have lots of emails they need to sift through.

To make sure your customers read your message, it’s important that you keep your emails concise and focused on the point you’re trying to get across. This will also make it easier for them to digest in just a few moments instead of going through lengthy emails that took hours to write.

Keeping messages short and effectively conveys what you want will not only save time for customers but also ensure their engagement with your message.

4. Focus on Value

The key to success in email is focusing on the value you are bringing to your reader. This goes for any type of email, from a special offer to new product information to helpful tips.

By thinking about what information would be most beneficial to your audience, you can put together an email that they will find more than just interesting – they will find it valuable too!

When done right, emails that draw a focus on value are sure to perform better than those that don’t. Take the time to understand what will help your customers out the most and work that into your emails – your response rate will thank you for it!

5. Leverage Automation

Automation can be a great way of efficiently reaching customers. With Klaviyo’s automation tools, you will no longer need to worry about manually writing emails for every customer – automated campaigns are not only efficient but also highly effective in delivering the right message at the right time.

These automated emails are sure to move your customers further down the funnel, converting them into sales and boosting your bottom line.

6. Test Different Variations

Email testing with Klaviyo is a great way to understand your customers on a deeper level and boost customer engagement, leading to higher rates of open and click-throughs. Experimenting with different variations of subject lines, content, images, and more can help you optimize your emails for maximum engagement.

Testing multiple variations allows you to compare their performance and identify the ones that deliver the best results. Utilizing email testing can be an invaluable tool to get the most out of your email marketing campaigns.

skincare email marketing agency

7. Monitor Your Metrics

Keeping track of sent campaigns and their overall performance is essential for becoming a successful marketer. Even if something worked well one time doesn’t mean it’ll be successful the next time.

That’s why it’s important to use Klaviyo’s great metrics features to gain insight into how each campaign performs. By keeping tabs on open rates, website traffic, and email list growth, you can adjust your marketing approach going forward and improve the effectiveness of your strategies.

The only way to know whether your strategy works well or needs improvement is by monitoring the data frequently– luckily Klaviyo makes that easy.

8. Offer Incentives

Offering incentives with emails can be an effective way to capture customer attention and get them to take action. Customers will appreciate the value you provide in the form of discounts and free shipping, especially when such offers are tailored specifically to their needs.

It is also important to make sure that your offers are clear and easy to redeem so customers can immediately act on them.

Finally, define expiration dates that make sense for your economics, so incentives remain short-lived enough to be considered valuable to customers but long enough to increase the conversion rate around a given product or campaign.

9. Follow Up with Customers

Sending out enticing emails with incentives can be a great way to grab customers’ attention and drive them to take action. Not only will this keep their engagement up, but customers love getting discounts and free shipping as a bonus.

To ensure that your offers are seen as valuable by your patrons, make sure they are easy to understand and appropriately tailored for the audience so they have the incentive to act on them immediately.

10. Stay on Brand

Staying on brand for emails is an important part of running a successful business. When customers recognize the consistent image and messaging, it not only keeps them informed but also creates trust in your company.

Ensure that the content of all emails sent out reflects your company’s mission, products, and services positively to help boost customer loyalty and continue to strengthen their connection to your business.

Need Help With Your Email Marketing?

As you can see, there are many email marketing tips that you can follow in 2023 to increase your business. Master the above tacts, and you’re on your way to success.

For more information on email marketing, contact us today.

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eCommerce, Email Marketing

Did you know that email marketing boasts an impressive ROI of $36 for every $1 spent?

You want to start 2023 with a bang, but you’re not sure how.

It’s tough to know where to start when it comes to email marketing. There are so many different options and strategies that it can be hard to know where to begin.

But don’t worry. Keep reading this email marketing guide because these five email marketing automation will help you get started on the right foot and boost your business in the process.

What Is Email Marketing Automation?

Email marketing automation is a powerful tool that enables you to send automated emails to your customers and prospects. It takes the manual effort out of email marketing and allows you to manage your campaigns more efficiently.

By automating repetitive tasks like lead nurturing, welcome emails, follow-ups, order confirmations, and upselling messages – you can save time and focus on other areas of your business.

With email marketing automation, you can create personalized emails that are triggered by user actions or behavior within your sales funnel. This allows you to target specific users with relevant messages at the right time – increasing the chances of conversion.

You can also segment contacts based on their interests or preferences so that they receive more relevant content tailored specifically for them. Furthermore, you can access analytics and insights to help you measure the performance of your campaigns, and make adjustments accordingly.

Benefits of Email Marketing Automation for Ecommerce

Now that you understand the basics, let’s look at some of the benefits email marketing automation can offer eCommerce businesses.

1. Create Better Relationships With Customers

Automated emails can be used to nurture existing relationships and build new ones. You can reach out to inactive customers with personalized messages, thank loyal customers for their purchases, send special offers or promotions to reward them, and ask for feedback to improve your products and services.

2. Optimize Your Sales Funnel

With email automation, you can set up automated workflows or sequences that will help you identify where prospects are dropping off in the buying process – allowing you to adjust accordingly. This can help you optimize your sales funnel and get more people through it successfully.

3. Low Maintenance & Cost-Effective

Automating manual tasks is a huge time saver, as well as a money saver. You can use email automation to send personalized emails to customers without the time commitment or cost of manual labor. This allows you to focus on other areas of your business and ensure that customer relationship are taken care of.

4. Increase Sales

By targeting customers with personalized and relevant content, you can increase the chances of conversion. Automated emails can be used to upsell related products, drive repeat purchases and boost overall revenue.

5 Types of Email Marketing Automation for eCommerce

Now that you know why email automation is useful for e-commerce, let’s look at the various types of emails you can automate.

1. Welcome Emails

Welcome emails are a great way to create a warm and inviting first impression with new subscribers or customers. Not only do they provide an introduction to your brand, but they also set expectations for what’s to come!

By customizing each welcome email based on the individual, you can ensure that their experience is unique, personal, and most of all memorable.

It’s important to start establishing relationships early on that will not only keep people coming back but convince them this was a worthwhile addition to their lives!

2. Abandoned Cart Emails

Abandoned cart emails can provide an effective boost to sales, so they’re worth exploring if you run an online store. When a customer adds items to their cart but fails to finish the checkout process, these automated messages serve as a reminder that encourages them to return and complete the process.

In addition, you can drive conversions even further by providing incentives with your abandoned cart emails. For example, offering a small discount or free shipping may be just the thing customers need to go back and finish their purchase.

Adding abandoned cart emails to your arsenal of sales tools is a no-brainer, and could wind up making a big difference in your overall conversions and profits.

3. Win-Back Emails

Win-back emails are an incredibly powerful way to revive relationships with your inactive customers and make sure they don’t get away! Everyone loves the feeling of a bargain or the convenience of free shipping.

Incorporate these techniques with your win-back emails when you reach out to past customers and you’ll be sure to lure them back into your store.

Creating a good win-back email is a craft in itself, so make sure you take time to consider what kind of incentives you’re offering and how best to communicate them. With well-crafted win-back strategies, past customers can become future patrons once again.

4. Upsell & Cross-Sell Emails

Upsell and Cross-sell emails are excellent marketing tools. They allow businesses to up the value of each purchase by promoting related or complementary items which may help the customer fulfill their needs and wants.

These emails build on what customers have already purchased and help business owners overcome any objections the customer may have with extra incentives, such as discounts or even free offers.

By utilizing these strategies, businesses can increase their sales and develop a loyal customer base. Customers also benefit from getting additional products that further enhance their shopping experience.

5. Newsletter and Promotional Emails

Crafting effective newsletters and promotional emails is important for any business looking to expand its reach. Not only do they keep customers informed, but they also help build brand loyalty.

The purpose of a newsletter is to communicate the benefits of your service or product in concise language that makes your subscribers feel special and valued. On the other hand, promotional emails are used to drive sales by presenting direct offers.

A clear call to action should be included so that potential customers have an easy time claiming discounts or learning more about products they may find appealing.

No matter which type of automated message you send out, it is integral that you personalize your content so that every customer feels heard and connected to your business.

Need Help With Your Email Marketing?

As you can see, there are many fantastic email marketing campaigns that you can use in 2023 to increase your business. Master the above tactics, and you’re on your way to success.

For more information on email marketing, contact us today.

Ecommerce email marketing-agency

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SEO

With over 1.5 billion websites on the internet, there are bound to be plenty that advertise the same products as you. There’s only one way to make sure your website is the one potential clients find. 

SEO. 

SEO, or search engine optimization, is the process of customizing your content to boost your site’s priority on search engines. Each year, different SEO trends emerge as the best ways to get people to flock to your site. Getting on the top 2023 SEO trends is a great way to get a head start on your competition. 

This article will walk you through the top digital marketing SEO tips to make sure your SEO soars in the new year. 

1. User Intent 

SEO is going to explode in 2023. Everyone wants to get in on this innovative form of marketing. So if you want to succeed, you’re going to need to focus on giving people exactly what they want. 

Rather than making use of general keywords, try to find exactly what your customer is looking for. The more precisely your keywords relate to your customers’ search words, the more likely they are to end up on your site. 

Make sure your pages have links to other pages that also contain relevant information that your customers would appreciate knowing. Understanding just how much content they want is key to keeping them hooked on your site. 

Put yourself in the mind frame of one of your potential customers. When you look for a piece of information or a product, you want to get it from a website that’s laid out clearly and is easy to navigate. 

Make sure that each of your web pages has these qualities. Otherwise, your clients will go elsewhere. 

2. Video Marketing

Video marketing has been skyrocketing in popularity since the dawn of the internet, and it’s only going to become more popular in 2023. 

You might wonder how does video marketing work in the world of SEO? Isn’t SEO all about keywords an inherently linguistic form of communication? 

What you need to remember is that video content doesn’t exist in a vacuum. Any piece of visual media is surrounded and framed by words. Videos have comment sections, descriptions, and most importantly, titles. 

All of the above linguistic opportunities can be used to generate SEO content. 

Keep in mind that SEO isn’t only about keywords too. Integral to your site’s SEO is the amount of time that people spend on your website. The more time that people spend on your site, the higher your SEO ranking is going to be. 

This means that creating quality video content is key. Create content that people are likely to sit completely through, or that will make people want to watch more. 

3. Voice Search 

Voice search features are only becoming more popular and more accurate. Increasingly, people would prefer to search for things hands-free if they can. 

This means a landslide for the world of SEO marketing. 

Key to SEO is not just what people are looking for, but the precise phrases people use to look for them. SEO experts have to be highly specific and detailed in their research. Any shift to the landscape of search engines can cause vast consequences in the world of SEO. 

Voice search doesn’t make use of any sort of different algorithm. It does, however, impact the words people use to search. 

When people search using their voice, they’re more likely to take on an informal, conversational tone. They’re also more likely to use more words than they would if they were typing. 

This less precise, more conversational way of searching isn’t matched by many people’s sites. Start incorporating keywords that make use of these tactics, and you’re more likely to succeed.

4. Mobile SEO

As the years roll on, more people are satisfied to search for what they want on their phones. Just like voice search, people are likely to search for things differently when they’re entering a new world of search.

In the mobile world, people are often typing with only one hand, or are searching for something on the fly. This means they’re going to be less precise, and use different words when searching for certain things. 

Websites also appear differently when they’re encountered on a phone than when they’re encountered on a computer. A page that appears normal on the computer might take forever to scroll through on the phone. Just think of the different sizes of screens! 

Make sure you specifically design your pages for mobile users; otherwise, people will leave your site fast. This sort of interaction is known as a “bounce” and it’s very bad for your SEO. 

Review the principles of web design, which will help you design a great mobile site. 

5. Authority

The internet is more overstuffed than ever, and people want to make sure that the content they consume comes from a reliable source. 

If you want to succeed in 2023, you’re going to need to hire experts or make sure you come across as an expert to your customers. Become a thought leader in your field by focusing on quality over quantity. If you’re the voice that people in your community turn to, customers are far more likely to trust you. 

Make sure people know who creates your content, and why the content is being created. By being upfront with your customers, you’re far more likely to be trusted. 

Understand These SEO Trends

As you can see, there are many SEO trends that you can follow in 2023 to increase your business. Master the above tactics, and you’re on your way to success. 

For more information on SEO and digital marketing, contact us today. 

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Advertising, SEO

Cannabis is no longer the countercultural staple it used to be. With legalization sweeping the nation and statistics saying that nearly 1/5th of all Americans have used cannabis, this substance is becoming an essential part of our everyday lives. 

If you run a cannabis company, you might be wondering how to use cannabis marketing ideas to boost your business. The legal cannabis business is new, so there aren’t many tried and true marketing plans out there.

Keep reading, and we’ll give you the top cannabis marketing tips to succeed in the market today.

Get Everything Online

First things first, you need to make sure you’re making use of online marketing. 

Attention simply just doesn’t go out into the “real world” anymore. You can buy the biggest billboard in the world. People won’t notice it because their attention is all on their phones. 

Digital marketing can be as complicated as a pay-per-click plan or as simple as making posts on social media. No matter what your budget is, you can promote yourself through the world of online marketing.

Consider Using SEO

SEO, or search engine optimization, is a little marketing technique you’ve probably never heard about. But to make it big in the digital age, you’ll have to understand SEO tactics.

SEO is all about optimizing your page to appear high on search engine results. Plenty of businesses are buried just because people don’t want to scroll down a page. Less than one percent of all users make it to the second page of a search engine result. 

If you want to stand out, you have to be one of the top results. 

The key to SEO is “keywords.” These are the specific phrases that people use when searching for a particular good or service. Search engines look at specifics, not generals, so you’re far more likely to succeed if you can figure out exactly how your potential customers are searching for your products.

There are many tactics to improve SEO, but the most common is to produce blog content that repeatedly embeds specific keywords into the content to boost search engine results. However, don’t use too many; Google calls this process “keyword-stuffing” and will punish your ranking for this.

Seek out Display Advertising

It’s hard to get the reach and impressions you deserve when marketing cannabis on Facebook or Instagram isn’t possible due to community guidelines. Cannabis companies face marketing challenges and adversity online. But there are solutions specifically tailored to advertising Cannabis or THC products online. 

One of these solutions is Programmatic Display Advertising. This solution allows us to run ads for our cannabis clients to those with interests in all things THC! We can target those with search intent to prospect new customers or run retargeting ads to those who have already visited your site to encourage them to come back and check out, often times with a click-enticing offer.

Set up Email Automation

Your foundation for a well operating THC company selling online should be strong email marketing and email automation practices. Klaviyo is our favorite ecommerce email marketing platform and bonus points: they whitelisted cannabis to run on their platform (as long as you’re not making outlandish medical claims of course).
Through establishing proper flows like a welcome sequence, abandoned cart flow and customer winback sequences, as well as ongoing timely email campaigns you can expect 20-30% of your revenue to come from this channel. 

Brand You or Your Company

Running a company doesn’t mean running a brand. A brand has a specific identity; a company is made into an identity. 

Making yourself into a brand is key to spreading your business. You’re letting your customers advertise for you by branding your business correctly. 

Just take a look at the perfect example of branding apple. Their sleek designs align with their message of simplicity, progress, and efficiency. In their stores, employees wear t-shirts and are instructed to speak to customers casually. 

The result of this is that every apple product is immediately identifiable. It relates to a way of living. As soon as someone sees one of these products, they’re reminded of Apple. 

You can create a great brand by making advertisements that don’t just focus on the bottom line but are memorable, quotable, and feature unique visuals. You can even put these visuals on shirts, creating walking advertisements. 

Know Your Customers Well

Cannabis is so popular now that you can’t rely on one type of person to populate your business. 

Many cannabis businesses focus on a sort of “stoner” image. This can work if your customers are young, countercultural figures. However, it’s not the only game in town. 

More and more older people are using cannabis to aid symptoms of certain health conditions. This means a discomfort-relieving, family-friendly image is possible for new cannabis companies. 

You’re engaging in niche marketing when you find out exactly who your customers are and market to them. In the 21st century, this is a crucial tactic. People are tired of big, general advertisements aimed at everyone; they want someone to appeal to them. 

Take the time to get to know your regular customers by name. If you can identify them and provide them with specialized services, they’re more likely to recommend their friends. 

Don’t Make Claims Without Evidence

While cannabis is legal in many states, it’s not legal everywhere. It’s also a drug. We don’t mean this in a moral way; it’s a medical product, just like Nyquil or Advil; drugs have certain restrictions placed on them. 

You have to make sure that you don’t make any claims that cannabis can treat things that it hasn’t been proven to treat. Anecdotal evidence is not enough, and any story, book, or documentary about cannabis “curing cancer” should not be followed; you need to go by scientific studies. 

Generally, cannabis hasn’t been found to cure anything. However, it can treat the symptoms caused by plenty of problems. When it comes to conditions like arthritis or anxiety (where the symptoms cause medical issues), it’s highly effective.

Make sure you don’t claim that cannabis treats “pain”; you’ll enter some murky legal territory. Instead, suggest that it “alleviates discomfort.”

While claiming certain things like this will undoubtedly increase attention, it’s not worth it for the legal ramifications. 

Marketing for Your Cannabis Company

As you can see, marketing for the world of cannabis obeys many of the same principles as marketing for the rest of the business world. The big exception is that there are specific claims you can’t make for cannabis.

For more information on marketing, whether for a cannabis company or otherwise, contact us today.

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We feel flattered to make an announcement of our recognition by Selected Firms – A trusted B2B research and review portal, as one of the top eCommerce web development companies & digital marketing companies in the USA



Why Forge Digital Marketing got selected?


At Forge Digital Marketing, our team of creative and passionate experts with expertise in multiple domains works continuously to provide companies with the exact solution and strategy they require to achieve marvelous growth. 


We provide the required resources, time and creative minds with a proven record that helps you increase your traffic and sales while turning potential customers into loyal ones to enhance the company’s value in the customers’ opinion. 


Just like the goals of companies differ based on their requirements, why not the solutions? At Forge Digital Marketing, we personalize the solutions according to the client’s needs and something that is achievable not only on paper but also in reality. 


Our process of working is simple. First, we evaluate the client’s requirements, identify the target audience, and create new ideas that interest them according to different platforms. Then we make a plan that suits and fulfills our criteria. Then, we execute these ideas to turn our goals into existence. 


We keep ourselves updated, provide better results with the help of analytics, and change our strategies based on the available data. With the low pricing, we aim to save our clients’ expenses and make them our friends and not just client. 


Our goal is to make our partners grow in their respective fields with the latest technological solutions that allow them to outsmart their competitors and help them establish themselves as market leaders. This is the only thing that boosts our team’s creativity and gives us the required freedom to explore new ideas further. We started this to make your dream achievable. 


About SelectedFirms


Selected Firms is a result-oriented and  success-driven B2B platform that assists businesses in connecting with the right digital partner by providing comprehensive information on the best IT companies in the fields of eCOmmerce/web/mobile app/software development and digital marketing. Before being shortlisted for the coveted list, SelectedFirms’ analyst team conducts extensive research and companies are evaluated based on specific measures such as expertise, portfolio, Expertise, Client feedback, Experience, Pricing, and a variety of other factors.

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eCommerce

Hailey Friedman of Growth Marketing Pro once said: “You can have the greatest team and the perfect product, but if you don’t know how to get customers, then you don’t have anything worth much at all.”


That’s why your business needs the right marketing company.


An effective eCommerce marketing company will employ modern techniques, technologies and expertise to grow your business, beat your competitors and ultimately increase your revenue by at least 60%. 


We’ve selected the best ecommerce marketing agencies based on their web authority, the quality of their clientele, feedback and user reviews from those clients. 


Let’s dive right in!


Best 21 e-commerce marketing companies at a glance:

  1. Forge Digital Marketing
  2. Absolute Web
  3. Radd Interactive
  4. SmartSites
  5. Axle Eight
  6. Neil Patel Digital
  7. 1Digital Agency
  8. Groove
  9. Kobe Digital
  10. Evestar
  11. Moburst
  12. Shero
  13. Growth Marketing Pro
  14. Storm Brain
  15. SocialSEO
  16. Ignite Visibility
  17. Upgrow
  18. Single Grain
  19. WebFX
  20. Avex
  21. Inflow

Forge Digital Marketing

ecommerce marketing agency specializing in google ads and klaviyo email marketing

You can trust Forge Digital Marketing to deliver excellent results for your eCommerce business with their tactical and innovative approach to marketing. 

Forge was created by Erin Schnittker Siemek who has always been passionate about helping businesses grow. 

When it comes to SEO, PPC, paid search and social media marketing Forge is up there with the best. 


What Forge Digital Marketing are great at:

  • Website optimization
  • UI/UX design
  • eCommerce SEO
  • Paid search
  • Branding and strategy

Forge’s top clients: 

  • Garcia Weight Loss Centers 
  • Botanical Remedies
  • 3CHI
  • In10Sity Fitness United
  • EZ Kratom
  •  

Absolute Web

Absolute Web have been around since 1999. That’s just a few years after the internet was founded. This company brings a lot to the table in terms of expertise and experience. 


They have an expert team of digital strategists who help create solutions that drive growth and increase revenue for businesses.  


In 2019, Clutch listed Absolute Web as one of the best eCommerce marketing agencies. 


What Absolute Web are great at: 

  • Branding 
  • SEO
  • Content marketing 
  • Digital Marketing 
  • UI/UX design 

Some of Absolute Web’s top clients

  • Swire
  • Willo
  • Modloft
  • Athena Club
  • focus 
  • JoySol

Radd Interactive

Based in San Diego, California, Radd Interactive is making a name for itself in the space of SEO, PPC and Social Media marketing. 


Radd have a committed team of experts who are driven by achieving results for their clients using robust strategies and technology. 


They even created a powerful technology known as RaddBOT just for SEO. 


What Radd Interactive are great at: 

  • Digital Marketing
  • eCommerce SEO
  • Paid search
  • Inbound Marketing

Radd Interactive top clients: 

  • Rakuten
  • MiniMoves
  • NMEAF
  • The HoneyPot

SmartSites

SmartSites are arguably among the best agency when it comes to driving growth for businesses through their website. Both G2 and GoodFirms have rated them highly for their work in digital marketing. 


The company was founded by two brothers Alex and Michael Melen who have a passion for marketing. They’ve grown their business by committing to client satisfaction. 


What SmartSites are great at: 

  • Web design and optimization for search
  • SEO
  • B2B Marketing 
  • eCommerce Marketing
  • Conversion rate optimization

SmartSites’ top clients: 

  • Aga Truck Parts
  • Mercedes Shaffer
  • LA Decks
  • Sharemoney
  • APS Pro Lab

Axle Eight

Axle Eight are a thriving marketing agency who are getting results for their clients using innovative technology and strategies. 


Unlike most agencies, they don’t take on more clients than they can handle. They also don’t take on just any client who has money to spend. They have a strong vetting process to ensure any client they work with is a good fit.

What Axle Eight are great at: 

  • PPC
  • Digital Marketing
  • On-page and Off-page SEO
  • Social Media Marketing
  • Strategic marketing

Axle Eight’s  top clients: 

  • Digital Journal
  • Yahoo
  • Bloomberg
  • Business Talk
  • Medium

Neil Patel Digital

Founded by the award-winning Neil Patel, Neil Patel Digital is another thriving marketing agency with strong experience in SEO and digital marketing. 


The company is excellent at driving traffic for brands that ultimately leads to improved revenue.


Neil Patel has founded many digital marketing companies but he’s most committed to what happens at Neil Patel Digital

What Neil Patel Digital are great at: 

  • SEO
  • PPC
  • Digital Marketing
  • Content marketing
  • Traffic generation

Neil Patel Digital top clients: 

  • Facebook
  • Google
  • Amazon
  • eBay
  • Cheezburger
  • American Greetings

1Digital Agency

Based in Philadelphia, Pennsylvania, 1Digital Agency are laser-focused on generating revenue for e-commerce brands using SEO, paid search and social media marketing. 


They can create an optimized eCommerce website for any brand, or perform a thorough website audit for eCommerce. 

What 1Digital Agency are great at: 

  • eCommerce marketing
  • SEO 
  • PPC 
  • Digital Marketing

1Digital Agency top clients: 

  • Kids N Cribs
  • VitaRx
  • MiR Tactical
  • Maca
  • Hitachi

Groove

Located in Baltimore, Maryland, Groove are another agency that specializes in eCommerce marketing using web technologies and digital advertising


They’re also good at helping clients develop powerful marketing plans for their eCommerce business. 


They thrive in creating unbeatable eCommerce websites and optimizing them for better results.

What Groove are great at: 

  • eCommerce marketing 
  • SEO
  • Email marketing 
  • PPC 
  • eCommerce website development, optimization and support. 


Groove’s top clients: 

  • Final draft
  • SS Industries
  • Cast & Crew
  • SPINNING

Kobe Digital

Kobe Digital are one of the most affordable marketing agencies out there. But they don’t sacrifice quality for price. 


The agency focuses on ecommerce marketing through SEO, PPC and social media marketing.

What Kobe Digital are great at: 

  • SEO
  • e-commerce marketing
  • PPC
  • Customized campaigns

Kobe Digital’s top clients: 

  • SurveyMonkey
  • TeleSign Corp. 
  • Griffis Residential
  • Non-Stop Watches

Evestar

Evester is an agency based in Florida. They’ve been gaining a lot of rave reviews recently and it’s due to the success they’re achieving with projects. 


Unlike many other agencies, they take time to look at the foundation of any potential client to determine if they’re worth the effort. 


What’s more, they are open to working with both big and small brands. 


What Evestar are great at: 

  • SEO for eCommerce
  • Email Marketing
  • Graphics
  • Video content marketing 
  • Digital Marketing 

Evestar top clients: 

  • Bravus
  • NZXT
  • Nood
  • Fyve

Moburst

Moburst only wants to help businesses grow. They say it on their website and their clients’ reviews also says the same thing. 


The company was founded in 2013 and they’ve been growing ever since. The fact that Moburst is patronized by well-known brands says a lot about the work they do. 


Moburst checks all the boxes for startups looking for an agency that will work closely with them till results are evident. 


What Moburst are great at: 

  • eCommerce marketing 
  • Copywriting 
  • Brand strategy 
  • Web design
  • Graphics design

Moburst top clients: 

  • Uber
  • eBay 
  • Samsung
  • Google
  • Reddit

Shero

Shero is easily one of the best agencies when it comes to Pay Per Click (PPC) campaigns. But that’s not all they’re good at. 


The feedback we received about the company is that they also work well as regards SEO for eCommerce. 


Shero is already a decade old in the industry making them one of the most experienced hands out there. 


What Shero are great at

  • PPC campaigns 
  • Shopify SEO
  • Email marketing 
  • Social media marketing

Shero’s top clients: 

  • Nasco Inc. 
  • American Casting & Manufacturing
  • Hayes International
  • Griffin Technology

Growth Marketing Pro

Growth Marketing Pro was founded by two SEO experts (Hailey Friedman and Mark Spera). Both had a strong passion for marketing and eventually quit their jobs to pursue their dreams and that’s how GMP came to be. 


GMP are superb at SEO and even have a paid SEO tool known as GrowthBar which helps optimize websites for search engines. 


The agency are landing a lot of clients due to their hands-on approach to marketing,  experience and proven results. 


What Growth Marketing Pro are great at: 

  • SEO 
  • Link building 
  • Growth strategy 
  • Content generation

Growth Marketing Pro top clients: 

  • Wheelhouse
  • Cube Software
  • MANTL 
  • North Capital
  • Halo Ring
  • Spekit

Storm Brain

We consider Storm Brain among the best marketing agencies for branding and strategy. 


Based in San Diego, Los Angeles, the agency has achieved success with many of its clients in terms of eCommerce marketing. 


What they bring to the table is a wealth of experience, with over two decades of experience in the marketing industry.

What Storm Brain are great at: 

  • Branding 
  • Marketing strategy 
  • Ads Management 
  • PR

Storm Brain’s top clients: 

  • Beauty and Beyond
  • Zillow
  • Century 21
  • Plant Based Science
  • CBD Dreams Realized
  • Skywriter MD

SocialSEO

Social SEO boasts 20 years of experience in the eCommerce marketing industry and in that time they’ve built quite a reputation. 


This agency promises to show proven results within the first 30 days if you choose to hire them. 


Social SEO have worked with different types of brands for years. They’re superb at SEO, traffic generation and social media marketing. 


What Social SEO are great at: 

  • SEO
  • social media marketing
  • Content marketing  
  • Branding strategy

Social SEO top clients: 

  • Jaguar
  • Land Rover
  • Christy Sports
  • Current
  • Gaiam

Ignite Visibility

Ignite Visibility are an award-winning agency that have achieved great results using paid search, SEO, email marketing and other strategies. 


The company have a lot of case studies that would almost certainly impress any potential client. 

With their proprietary technology known as CertaintyTech, Ignite Visibility can predict the result of every strategy they implement. .

What Ignite Visibility are great at: 

  • Email Marketing 
  • Content marketing 
  • SEO
  • Social media marketing

Ignite Visibility top clients: 

  • 5 Hour Energy
  • Fix Auto
  • DoorDash
  • Wedding Wire

Upgrow

Upgrow are big on planning and strategy. 


The San Francisco-based company are experts in eCommerce marketing using SEO, paid search, display and landing page design. 


However, they prefer to work with B2B tech brands. 


What Upgrow are great at: 

  • Paid search
  • SEO
  • Branding 
  • Strategizing

Upgrow top clients: 

  • Platform 9 
  • Seal
  • Stessa
  • Juris.co
  • TalkDesk 
  • Cloud Logistics

Single Grain

Marketing guru Eric Siu worked his magic on Single Grain turning it from nothing into one of the best marketing agencies around right now. 


What they do at Single Grain is help businesses rise to the top through a unique and aggressive marketing approach. 


Single Grain are masters in SEO, website optimization and paid search.


What Single Grain are great at: 

  • Branding
  • Strategy and planning 
  • SEO 
  • PPC
  • Content Marketing

Single Grain top clients: 

  • Fujitsu
  • KitchenAid
  • Uber 
  • TurboTax 
  • Random House 
  • Airbnb

WebFX

WebFX have helped hundreds of businesses increase their revenue through successful digital campaigns. 


This agency is good at website optimization and growth hacking using new techniques. 


WebFX claims to give businesses an unfair advantage through their thorough work in SEO, PPC, web optimization. They’ve won a few awards doing just that. 


What WebFX are great at: 

  • Digital Marketing 
  • SEO for eCommerce
  • PPC
  • Social media marketing

WebFX top clients: 

  • Verizon 
  • Fujifilm
  • Buffalo Wild Wings
  • Hilton Hotels
  • Auntie Ann’s 
  • PeaPod

Avex

Avex are one of the best agencies when it comes to marketing through great designs. They can create the most interesting designs to help any brand retain and land new customers. 


Avex are focused on helping brands grow using creative strategies and techniques. They are quite strategic with more than 35 experts working directly to help meet targets for their clients.  


The agency is located in NYC where they are beginning to get noticed in the eCommerce marketing space by some big brands. 


What Avex are great at: 

  • Creative design 
  • eCommerce marketing 
  • SEO
  • Shopify optimization
  • Branding

Avex’s top clients: 

  • Balance Athletica
  • Hugo Boss
  • Marchesa
  • Undefeated

Inflow

Inflow are good at what they do in terms of SEO, paid social and social media marketing. But they certainly are no jack of all trades. 


The Denver-based company are not the greatest when it comes to designs but they’re almost unrivalled as regards digital marketing. 


What Inflow are great at: 

  • SEO
  • Digital Marketing 
  • PPC 
  • Social media marketing

Inflow top clients: 

  • Amazon 
  • Vince
  • Mountain House
  • TileBar
  • Colorado State university

How to hire an e-commerce marketing company – 5 things to check for

Perhaps the eCommerce marketing agency you want to hire is not on our list. There are basic things you must look out for before signing up with any agency. Like track record, marketing strategy, core values and support.


Here’s a basic checklist you can follow:

1. Track record

If they can’t attract traffic to their website, they won’t for you. You can ask them to show you proof of the traffic they’ve managed to attract to their website over the past year. 


Secondly and more importantly, you have to verify their track record regarding KPIs like traffic generation, conversions and ROI. 


Find out how what they managed to achieve for their clients who had similar needs to yours. Great marketing agencies are always willing to provide social proof. 

2. Portfolios and testimonials

Don’t just take their word for it, look out for portfolios and testimonials from successful projects and clients worked on. 


People are often leave reviews about agencies that help them meet their target and those that fail them miserably. 


Simply avoid companies without any genuine customer reviews – it’s either they’re new or they have something to hide. Any way you look at it, you’d be taking a risk hiring them. 

3. Tactical approach

Most agencies will promise the high heavens to get your business. You’ll know how genuine they are when you start asking the ‘HOW’ questions. 


  • How do they plan to drive traffic to your business? 
  • How do they plan to generate the leads? 
  • What are the steps for generating ROI for your business after you sign up?

A great marketing agency must be ready to explain its marketing strategy. That would give you a lot of confidence that they can do what they’re promising. 

4. Who works on your account

From the outset, your marketing agency should be able to tell you who would be directly working on your account. 


Dealing with real people who are committed to working with your brand for a specific time will save you a lot of headaches in terms of support. 


That connects directly to the next point…

5. Communication pattern

A great marketing agency will be clear about its communication pattern and methods. Things like who exactly will be reaching out to you and when. 


It’s important to know when they will communicate their progress report and how. Is it through calls, email, Discord, Skype or some other method? You have to know.


You also need to know how frequently you should expect a progress report – daily or weekly. That way you know when things are going right or wrong. 


Now it’s up to you


Employing an e-commerce marketing agency may be the final piece of the jigsaw to grow your business. But you have to do your due diligence. 


According to marketing guru Neil Patel, choosing the right ecommerce marketing company can be the difference between failure and success. 


Ecommerce marketing is not a one-size-fits-all. You need a marketing agency that will work closely with your brand to get you amazing results. 


Find out how we can help.
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Advertising, Beauty Marketing, eCommerce

You’ve created top-notch beauty products and are ready to show them to the world, and you couldn’t be more excited about the impact they’re going to have on consumers. But how do you go about marketing them successfully?

Marketing (especially digital marketing!) can make or break your business, and it can be overwhelming trying to figure out the best tactics to use as well as the worst ones to avoid. 

Keep reading for a guide to beauty marketing that will help you promote your beauty brand while making it outshine the competition. 

Marketing for Beauty Businesses

Since the beginning of the pandemic, marketing has seen an even larger shift to online content. While in-person marketing tactics are still super useful, many of these tips highlight digital methods that will increase your sales in no time. 

When consumers think about buying something, they often go straight to the web and type in a question or specific item to be found. If you want your products to be considered, you’ll want to create engaging content that’s easy to find, offer insightful information, and build a sense of community that others want to be a part of. 

The Dos

There are so many marketing tactics that can help boost your beauty business to where you want it to be. Here’s a look at the things you should make an effort to tackle first. 

Use Social Media

Social media platforms like Instagram, Facebook, Pinterest, Twitter, and TikTok are essential for getting your beauty products seen by people all over the world.

Start with one or two platforms and begin cultivating a following by posting consistent high-quality images and videos of your products, giving your audience valuable information about why they should choose them. 

Create an Easy-to-Use Website

If you don’t already have a site where people can go to find out about your business and purchase your products, it’s time to build one

Web design for beauty companies is a key factor since so many people are purchasing their beauty products online these days. 

Make sure the website has detailed product descriptions, a contact page, and easy ways for customers to buy your items. The more engaging and visually pleasing your site is, the better!

Develop a Unique Brand

Let’s say you’re selling lipsticks. There are a lot of other lipsticks out there to choose from, so you need to tell consumers why they should choose you over your competition. This all starts with creating a unique brand.

How do your products stand out against others? What makes your company special? For example, maybe your products are all made of organic ingredients, or you donate a percentage of every purchase to an organization that’s important to you.

Look for things that make you unique from other beauty retailers, and highlight those things so customers are more likely to purchase from you. 

Include Testimonials

Consumers are much more likely to trust a product if they read reviews from real people telling them it’s great. 

When people leave positive reviews for your product or post on social media raving about one of your beauty items, take advantage of this! Post testimonials on your website and your own social media page so consumers can read and view them when doing their own research. 

Utilize Tiktok and Instagram Ads

TikTok is a social media app that has more than 500 million monthly active users. It allows users to create short videos with fun effects and then share them on the platform. TikTok is an excellent tool for beauty brands to advertise their products because it is a visual-based platform.

The TikTok app has become one of the best platforms for beauty brands to advertise their products. It’s a visual-based app, which means that it’s perfect for marketing makeup, skincare, and other beauty products.

Deploy Google Shopping Ads

Google Shopping Ads are a great way for beauty brands to increase their visibility and sales. They allow you to promote your products on Google Search and Google Product Listing Ads.



The Don’ts

While there are marketing strategies that help your business make its mark, there are also things to watch out for. Here are a handful of marketing points to avoid. 

Focus on Follower Counts Instead of Audience Relationships

If your beauty business is all about social media, it can be easy to get wrapped up in how many followers you have. But when you’re only focused on your follower count, you may be gaining more followers without those followers turning into buyers. 

People want to feel valued and like a real part of your beauty company’s community. One of the best ways to foster this sense of community is to make an effort to interact with users, whether that’s by liking their comments, responding to direct messages, etc. 

Underestimate the Power of Quality Content

With so much content out there vying for people’s attention, people want to spend their time reading and watching content that’s going to offer them something of value in return. 

Try to make any content you put out (blog posts, videos, social media live streams) as informative and engaging as possible. Give a tutorial, answer questions from followers, or create other educational content that draws consumers in and leads to them trusting your brand. 

Respond Negatively to Feedback

It can be difficult to know how to respond to negative feedback, whether it comes in the form of a negative social media comment, angry customer service call, or poor product review. 

Remember to always respond in a professional tone, as you’re representing not only yourself but your entire business. Work to give every customer a positive experience, but also remember not to take negative comments personally. 

Forget About SEO 

SEO, or search engine optimization, is a crucial part of any marketing strategy. If your website or blog posts don’t rank highly in a Google search, it’s going to be trickier for potential buyers to find your business. 

Optimize your content so that it contains the keywords necessary to show up in searches. If you’re unsure of how to get started with SEO, there are experienced and professional companies out there who are more than willing to help!

A Beauty Marketing Guide to Unstoppable Success

Don’t let beauty marketing leave you feeling stressed and uncertain. By following these marketing dos and don’ts, your business will flourish. 

Looking for assistance with your digital marketing strategy? We can help with everything from your website design to social media, Google Ads to email marketing. Reach out to us today to find out how to get started on your beauty business’s path to success. 

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eCommerce, Marketing, Supplement Marketing

The world is more focused on health and wellness than ever before. As of 2021, more than 57% of US adults took a health supplement in the past month. 

Marketing wellness products is all about figuring out who your target audience is and deciding the best way to reach them. It may be tempting to just put your health supplements out there and hope they gain traction, but having a marketing plan is a much better way to reach success. 

We’ve put together a guide full of ten tips for how to best market your wellness supplements so you can reach as wide of an audience as possible. 

1. Follow FDA Guidelines

The FDA has rules that need to be followed if you’re putting health supplements out on the market. Make sure you’re up to date on what you can and can’t say (for example, making it clear that your supplements aren’t meant to treat, prevent, diagnose, or cure diseases).

This will ensure everyone stays safe and your business stays thriving!

2. Put Time into Social Media Marketing, Google Ads, and Email Marketing

Much of the marketing content people see these days is online. To promote your wellness supplements most effectively, you’ll want to ensure you’re on social media

Create at least one or two accounts on platforms like Instagram, Facebook, Twitter, or TikTok and begin posting regularly. An online presence is crucial to success, so don’t brush social media aside, even if marketing on it is new to you. 

Don’t shy away from paid advertising on Google and also invest 

3. Prioritize Packaging and Labeling

When potential customers are wandering the aisles of stores, a visually appealing product is what catches their attention. And this all starts with putting extra thought into the packaging. 

When designing your label and packaging, choose colors and visuals that cause a second glance and are easy to read. You want buyers to know exactly what the product is after a quick look, but colorful or unique packaging can make them stick around to read the back, too.  

4. Create an Accessible Website

Your website should contain all of the information people might be looking for about your business or brand. This includes things like the ingredients of your supplements and detailed product descriptions, usage instructions, ways of purchasing the products, and contact information.

Also, make sure your website is easy to read and navigate on phones and is ADA compliant so it’s accessible to as many people as possible. 

5. Use Positive Reviews to Your Advantage

Speaking of websites, positive reviews and testimonials are great things to add to your website to make it really shine. 

People would rather listen to real buyers’ opinions on wellness supplements than the businesses’s, as these are seen as unbiased and authentic. Displaying positive reviews and comments on your website and social media pages is a powerful way of building trust among consumers and boosting sales. 

6. Emphasize Your Brand’s Uniqueness

While you may not like to think about it, there are many other health supplements out there. If you want people to choose yours own your competition, you need to show them why you’re the better pick. 

Think about what makes your brand different from all the others, whether it’s your special ingredients, bold aesthetic, or community outreach. Make an effort to tell consumers all about your business’s unique qualities so they remember you as the best choice. 

7. Offer Valuable Content

It isn’t enough to just post photos of your supplements with the caption, “Try these out today!” on social media pages. You need to capture people’s attention and make them glad they’re following your business. 

You can do this by giving people valuable information that they’ve been looking for (or better yet, they didn’t even know they needed!). There are tons of ways of providing informative content, like live streams Q&As, long-form blog articles, interviews with health and wellness professionals, or how-to videos with delicious recipes. 

The more engaging and informative content you create, the more people will trust your brand to provide them with the best health tips possible – including taking your wellness supplements. 

8. Give Away Samples and Discounts

When it comes to marketing supplements, one of the easiest ways is to offer people a sample of the real thing.

You can do this both in person by giving someone a couple supplements to try, Costco-sample style, or you can offer samples of new supplements that come with people’s purchases. 

It’s also a good idea to give out discounts to encourage people to purchase more supplements, whether the discounts are for new buyers, repeat buyers, or bulk orders. 

9. Highlight a Healthy Formula

If someone is purchasing supplements, it’s likely that they’re fairly health-focused. They care about putting the highest-quality ingredients in their bodies, and they expect you to care about this too. 

If your wellness supplements feature special health characteristics, such as being vegan, kosher, gluten-free, organic, or plant-based, make sure this information is super visible to attract people’s attention. For instance, if your supplements are sustainably sourced, this phrase should be not only in the website description but also highlighted on the packaging and labels as well. 

10. Collaborate with Other Health Industry Pros

Reach out to other health professionals that may be interested in carrying or promoting your wellness supplements. This could include spas, gyms, doctors’ offices, or even health and wellness influencers. 

With the right collaboration, not only can you potentially sell more, but you can get your product in front of a whole new audience while fostering a powerful professional relationship with your collaborator. 

A Guide to Marketing Wellness Supplements Successfully 

Great wellness supplements can make a positive difference in people’s lives. If you want your supplements to be seen and tried by as many people as possible, you’ll want to focus on building a dynamic marketing strategy. 

If you’re looking for help with your online marketing, contact Forge Digital Marketing today. Our professional and experienced team can lead you and your business to success. 

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