FORGE BLOG

The Forge Digital Marketing Blog offers education on Inbound Marketing, Digital Marketing, Traditional Marketing, Social Media Marketing and more. Get educated on the tools your business needs to succeed in the digital atmosphere of 2018.

Email Marketing

Why your business needs email marketing

September 28, 2018

Why is email marketing one of the very best digital marketing tactics in which your business (no matter how large or small) should invest? Let's dive...

Website Design & Development

5 signs it’s time for a website redesign

September 29, 2017

It’s really easy to get comfortable with your website. You may have invested a lot in your initial site design or development or you might just ...

SEO

SEO 101: How to use Yoast to benefit your blog and your business

August 9, 2017

What use is your great brand if no one knows about you? SEO is the answer and here’s why:Branding is all about creating the right image of your ...

Marketing

Today In Ridiculous: KFC Is Launching A Chicken Sandwich Into Space

April 25, 2017

Have you ever thought the best way to market your newest product is to launch it into the freakin’ cosmos with the help of Rob Lowe? In what seems lik...

Marketing

The Rise of Digital Fitness

April 18, 2017

Our consumers are now doing all that and more when it comes to fitness. Americans are pounding back Soy Protein Shakes and purchasing Fitbits in milli...

Advertising

Why Advertising Has Shifted From Product Features to Brand Persona

March 28, 2017

When I was but a child, perhaps about six or seven, I didn’t care what brand I wore. My mother, also, didn’t care what brand I wore. I’m not insinuati...

Advertising

That One Time Don Draper Collaborated With David Miami

March 21, 2017

Heinz Tomato Ketchup is actually running a fictional ad campaign first presented in AMC’s Mad Men by the dashing, the debonair, Mr. Don Draper.

Marketing

Nostalgia Marketing: hit right in the feels

March 14, 2017

Heard a lot of synth in recent pop culture music? That's right, nostalgia marketing has skipped another era into 80's revival. Here's how to use it.

Branding

Why We Love the Denny’s Tumblr

March 7, 2017

I’d like to let you in a little well-kept secret: the Denny’s tumblr. If you haven’t seen it, please check it out. It reads less like a major corporat...

Creative

3 Tips to Boost Productivity and Get Your Ass to Work

March 3, 2017

I hate to be cliche and start an article about organization by saying, “In today’s crazy world…” but, well, in today’s crazy world it is hard to keep ...

Marketing

A Mega Idea: The Microtrend

February 22, 2017

Today’s topic you may or may not have heard of before: Microtrends. What are they, who are they, and most importantly – how can we apply microtr...

Advertising

Have You Heard of the Brand Gap?

February 17, 2017

Today we’re covering the all an important concept in Advertising: The Brand Gap. Huh? Excuse me? What in tarnation is that? The Brand Gap could ...

Advertising

Getting Down with the Fitness

February 2, 2017

I won’t try to sugarcoat this: staying fit in America is hard. It’s like clawing yourself out of a deep pit of fried foods, endless ice cream and oodl...

Advertising

Your Advertising is Boring – Here’s How to Change It

January 27, 2017

Hi there! We need to talk. I couldn’t help but notice that your advertising is falling a bit flat these days. Don’t get defensive just yet: this happe...

Social Media

Facebook rolls out video reel feature on mobile

December 1, 2016

The social media giant has added a new feature tab (play button, bottom, second from left) to the mobile app. What this means for marketers:

Social Media

Instagram announces in-app shopping

November 2, 2016

Yesterday, Instagram announced it will finally be rolling out an in-app shopping feature. Warby Parker from Instagram for Business on Vimeo. Instagram...

Blogging

Why your business needs a blog

October 26, 2016

When someone says, “I blog”, what is your first reaction? “Oh, how sad, they’re stuck in 2005 when bloggers were a real thing....

Creative

How to take better pics to promote your business online

October 17, 2016

It’s almost 2017 and human beings officially have attention spans that are shorter than goldfish. Yikes. So what does that mean for promoting yo...

Creative

Top 4 free tools to create social media images

October 11, 2016

Social media marketing is all about the visuals. Not a graphic designer? Don’t fret. Here are 4 free tools you can use to create social media im...

Marketing

Inbound Marketing 101: get started

October 10, 2016

Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. S...

Marketing

Transparency + Your Tribe

September 30, 2016

In the immortal words of the trolliest meme music vid of 2015, “why you always lyin’?”   I mean, honestly, we’re all huma...

Sales

Buyer Journey Breakdown

September 28, 2016

The buyer journey is something that any business owner must understand to stand out and be successful in the 2017 digital atmosphere. You must first p...