ECOMMERCE MARKETING BLOG
The Forge Digital Marketing Blog offers education on Inbound Marketing, Digital Marketing, Traditional Marketing, Social Media Marketing and more. Get educated on the tools your business needs to succeed in the digital atmosphere of 2023.
In-House vs. Agency for Meta Ads: How DTC Brands Should Decide
October 9, 2026Hire a media buyer or a Meta ads agency? Compare true costs, diagnose what's actually broken, and check your thumb stop rate against real benchmarks.
How to Choose a Digital Marketing Agency for Your DTC Brand
October 9, 2026Author: Erin Schnittker Siemek, Founder & CEO, Forge Digital MarketingLast updated: October 2026Choosing the right digital marketing agency for yo...
Why Trybe Is One of the Smartest Creator Plays for Q4 Holiday 2026 and 2027
October 7, 2026he biggest constraint on paid social right now isn’t targeting or budget. It’s creative volume. Meta’s delivery system now does most...
How Much Revenue Should Klaviyo Generate for a Shopify Store?
October 7, 2026The short answerIn Forge Digital Marketing’s analysis of six DTC ecommerce brands, the median brand had 27.28% of total store revenue attributed to Kl...
Klaviyo Integrations for marketing success in 2026: A definitive guide
June 16, 2026Last updated: June 16, 2026 With Klaviyo integrations you can retrieve and turn ecommerce marketing data into paying customers. In 2022 Klaviyo helpe...
Klaviyo Shopify Integration: How to do it in minutes
June 16, 2026Last updated: June 16, 2026 Klaviyo Shopify integration is simpler than ecommerce enthusiasts make it sound. In fact, the entire process can be comple...
How to unlock ecommerce business growth by integrating WooCommerce with Klaviyo
June 16, 2026Last updated: June 16, 2026 Integrating WooCommerce with Klaviyo is capable of unlocking serious business growth, better customer relations, untapped ...
Instantly grow your ecommerce business 25%+ with Amazon Buy with Prime: Here’s how
June 16, 2026Last updated: June 16, 2026 Amazon Buy with Prime was built to provide the ultimate shopping experience for customers. But for an e-commerce merchant ...
10 Latest Email Marketing Trends Driving Engagement and Revenue in 2026
June 16, 2026Last updated: June 16, 2026 “If your successful email marketing campaign suddenly goes silent, chances are, market trends shifted while you were high-...
Ultimate Email marketing objectives: How to set goals for email marketing campaign success
June 16, 2026Last updated: June 16, 2026 A wise man once said: “If you shoot at nothing, you will hit it every time.” And that applies perfectly to email marketing...
How to increase sales on Shopify: 22 Proven strategies with examples and illustrations
June 16, 2026Last updated: June 16, 2026 Shopify houses over 4 million online stores and records 2 million active users per day. Such staggering numbers are why th...
How to improve dwell time and reduce bounce rate on your Shopify store
June 16, 2026Last updated: June 16, 2026 Does your Shopify store suck? Visitors won’t stick around for two shakes of a lambs tale – let alone add your produc...
7 Reasons why buying email lists can harm your business (What to do instead)
June 16, 2026Last updated: June 16, 2026 We’re heading into 2026 but many prospects still ask me that question on sales calls. I get it — buildin...
Is Your Store Showing Up in ChatGPT, Perplexity, and Google Gemini? Here’s What You Need to Know
March 28, 2026TL;DR: Shopify has rolled out a feature called Agentic Storefronts that lets AI platforms like ChatGPT, Google Gemini, and Microsoft Copilot discover ...
The Subscription Email That’s Quietly Killing Your LTV (And Exactly How to Fix It)
March 24, 2026Last updated: May 2026 | By Erin @ Forge Digital MarketingYour upcoming charge notification gets 60%+ open rates. Most DTC brands waste it by literall...
How to Advertise Supplements on Meta Without Getting Disapproved (2026 Edition)
March 15, 2026TL;DR: You can profitably advertise supplements on Meta in 2026 if you: For a real-world example, see how we drove a 3.6x ROAS on Meta for a skincare ...
The Anatomy of a High-Converting Product Page for Health and Wellness DTC Brands
March 5, 2026TL;DR: The average Shopify health and wellness store converts at just 1.4–1.8%, while the top 10% break past 4.7%. The difference isn’t traffic — it’s...
Stop Removing the Search Bar From Your Shopify Store. Seriously.
February 27, 2026By Erin, CEO of Forge Digital MarketingI need to get something off my chest that I’ve been saying to clients for years now, and I’m tired ...
How subscription brands can cut churn + double sub revenue with Email & SMS
February 13, 2026(The Shopify + Klaviyo playbook — simple, step-by-step)If you sell health or wellness subscriptions (supplements, greens, sleep aids, recovery packs),...
The only way to scale email + SMS frequency without burning your list
February 3, 2026Most ecommerce brands have the same email problem.They know email and SMS drive revenue.They know they should be showing up more often.They know their...
Plug & Play Email Campaign Ideas for February & Valentine’s Day 2026
January 7, 2026TL;DR: Email Campaign Ideas for February 2026Let’s dive right into Email Campaign Ideas for February 2026. We’ll cover Valentine’s D...
Email & SMS Campaign Strategy for Sports Nutrition Brands
January 6, 2026Email Automations create stability. Email campaigns and SMS campaigns create momentum.For DTC sports nutrition brands, a strong lifecycle marketing sy...
Email Automations for Sports Nutrition Brands — 2026 Guide
January 6, 2026Sports nutrition is one of the most repeat-purchase-friendly categories in ecommerce — but most brands still treat lifecycle marketing like an afterth...
The Complete Go-To-Market Playbook for Sports Nutrition Brands
January 6, 2026TL;DRForge’s Go-To-Market Playbook for Sports Nutrition Brands is a proven, compliance-aware growth system built to help pre-workout (stim + stim-free...
FDA-Compliant Content Strategies for Supplement Brands: How to Write Supplement Content That Meets FDA Standards
November 29, 2025For nutraceutical, performance, and functional supplement brands, marketing compliance is a foundational requirement for sustainable growth. Regulator...
Effective Digital Marketing Strategies for Direct-to-Consumer Health & Nutrition Brands (2026 Edition)
November 19, 2025What modern health, wellness, supplement, and nutrition brands must do to grow in an AI-driven, trust-first environment.Direct-to-consumer health and ...
Top Full-Service E-Commerce Agencies for Shopify Brands in 2026
November 19, 2025Full-service agencies that do email, SEO, and paid ads — each with unique strengths.As Shopify brands scale, many find that hiring separate agencies f...
Top 6 E-Commerce Marketing Agencies for Shopify Brands in 2026
November 19, 2025A Fair, Insightful, and Helpful Guide for Brands Searching for a Marketing PartnerIntroductionChoosing the right agency is one of the most important d...
The Most Effective Way to Grow Your Shopify Email List (Strategic Guide)
November 18, 2025TL;DR: The fastest and most reliable way to grow your Shopify email list is to run a value-first list growth ad campaign. By offering a relevant lead ...
How to Diagnose What’s Wrong With Your Ecommerce Marketing | Forge Framework Bottleneck Guide
November 18, 2025Tl;DR: Most ecommerce brands struggle not because of lack of effort, but because they’re fixing the wrong stage of their marketing system. The Forge F...