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FULL SERVICE ECOMMERCE AGENCY

ECOMMERCE MARKETING
Need to grow or establish your ecommerce company? Our proven track record in marketing online stores, brands and products is now available to your business! 

We combine social media and influencer marketing with branding, search engine optimization and email marketing to create the perfect promotional mix to get your ecommerce company seen and in the hands of customers. Inquire today about our done for you marketing services.

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EMAIL MARKETING AGENCY FOR ECOMMERCE

Ecommerce Email Marketing

By far the highest ROAS investment you can make for your company is Ecommerce Email Marketing Services!
Email marketing includes ultra-high-quality graphic design and in some packages, animated email designs. Our ecommerce marketing services are optimized for clicks and we dare you not to open with our pro-copywriter subject lines.
From hair care products to supplements, CBD and self-defense products and any niche product in between, everyone can benefit from the high potential of email marketing.
We are a Klaviyo partner agency and build multi-million dollar email strategies using this tool. Are you next?

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ECOMMERCE MARKETING SERVICES

Ecommerce Search Engine Optimization

This is the #1 Long Term ROI Positive investment you can make for your company! SEO!
What’s a beautiful ecommerce website design if people can’t find it? We use our cutting edge Search Engine Optimization for ecommerce tactics to get you ranking for your target search terms efficiently and well. Generate more traffic, sales and interest with SEO For ecommerce businesses.
We have various levels of SEO packages to accommodate new to established brands which include the following:
  • On-Page Optimization
  • Citation Building
  • Analytics & Goal Tracking
  • Monthly Analytics Reports
  • Keyword Research
  • Conversion Optimization
  • Link Building
  • Content Planning
  • Content Creation
  • Online Reputation Management
  • Customized Interactive Reporting Dashboards

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ECOMMERCE MARKETING SERVICES

SOCIAL MEDIA MARKETING FOR ECOMMERCE
Social Media Marketing is an amazing way to build your ecommerce business.

Your dedicated ecommerce expert Social Media Marketing team here at FDM will create stunning, engaging content for all your social media pages like Instagram, Facebook, TikTok and SnapChat.

Our social packages include custom graphic design, photography, videography, animation and community management. Our content generates engagement around your brand that excites customers and generates repeat traffic and purchases on your website.

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ECOMMERCE MARKETING SERVICES

E-COMMERCE INFLUENCER MARKETING
New ecommerce products need a lot of social proof like reviews and organic social content so thaty they appear reputable and encourage online purchases. One great way of accomplishing this is through Influencer Marketing.

Your dedicated Ecommerce Marketing team here at Forge will reach out to new influencers who resonate with your brand voice and who have loyal followings in the health and fitness space on platforms like Instagram, TikTok and YouTube.

We also offer managed Ecommerce Affiliate Programs for our clients with excellent growth rates that benefit both their companies and the influencers promoting them. We understand how to incentivize your already proven influencer team to become affiliate brand loyals.

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ECOMMERCE MARKETING SERVICES

E-commerce Website Design

So you’ve decided on your company branding and now you need to sell! Forge will create a beautiful, ecommerce optimized website design for your business to sell your products to the world!
Our eCommerce Website Development solutions on WordPress and Shopify maximize your sales potential. Our Ecommerce Marketing Agency has the creative and technical skills to deliver a bespoke ecommerce web design for your online store.
Whether you’re looking for turnkey ecom stores or a custom WordPress or Shopify web design, we’re just itching to hear about your new project!
Oh and did we mention we are a Shopify Partner? You’re in good hands at Forge.

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ECOMMERCE MARKETING SERVICES

Facebook & Instagram Ads and Google PPC for Ecommerce Brands

We create and manage your paid advertising strategy for your ecommerce business on Facebook, Instagram and Google Ads. We also offer programmatic advertising, retargeting and Amazon Ads Management.

Google, Facebook/Instagram Ads Management:

  • Keyword Research
  • Campaign Design
  • Ad Copy
  • Campaign Setup
  • Daily Optimization

Conversion Tracking:

  • Audit / Implementation

Reporting:

  • Transparent Reporting

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ECOMMERCE MARKETING SERVICES

Ecommerce CRO Conversion Rate Optimization

Once your organic traffic is cranking from our ecommerce SEO services, it’s time to work on getting more of that precious traffic to convert into paying customers.
CRO, or Conversion Rate Optimization, is the next level to take your ecommerce store into the stratosphere!

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ECOMMERCE MARKETING SERVICES

ECOMMERCE BRAND IDENTITY DESIGN

Branding is essential to succeeding in the ecommerce industry. At Forge, we offer the best ecommerce branding for your ecommerce startup or rebranding for existing ecommerce company.
We have a 5 step approach to our ecommerce branding design service. This includes a discovery session in which we go through a questionnaire to help develop your ecommerce brand’s personality. We then move through a series of greyscale design conceptualizations for logos. Once we narrow it down we add color, finalize your ecommerce logo design and proceed to create your additional marketing materials like
  • ecommerce business cards
  • ecommerce business logos
  • ecommerce company merchandise
  • ecommerce labels & packaging design
  • ecommerce media graphics
  • anything else you need!

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ECOMMERCE MARKETING SERVICES

E-Commerce Display Advertising

Our Third Party Advertising Network provides both Prospecting and Retargeting ads to maximize your reach and improve your recaptured revenue.
Imagine scaling your direct to consumer brand to unlimited earning potential with a single partner. This dream can be your reality!

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Ecommerce Marketing Strategy

What is Ecommerce Marketing?

Ecommerce marketing is the process of attracting customers to a website and then converting them into buyers.

There are three main components of ecommerce marketing:

1. Search engine optimization (SEO) – Ecommerce sites should be optimized for search engines in order to attract shoppers who are looking for products online.

2. Email marketing - Email marketing is a great way to keep in touch with customers and remind them about your brand or products they have shown interest in before.

3. Paid Acquisition - One popular channel is Google Shopping ads. These allow retailers to show their product information and images in search results on google's shopping platform, as well as on google's partner sites like AOL, Yahoo, Bing, and YouTube.

Ecommerce marketing is a type of marketing that involves the use of online channels to promote and sell products or services. This can be done through websites, social media, email newsletters, blogs, and other digital channels. Ecommerce marketing is also known as digital commerce marketing or internet commerce marketing.

How to use Marketing Automation for Ecommerce

There are many ways that you can use marketing automation for ecommerce. One of them is by using it to send user behavior triggered promotional emails and SMS or MMS text messages to your customers. You can also use it to collect customer data and analyze their behavior.
We use Klaviyo, Hubspot and MailChimp for marketing automation as well as other third party tools to implement cost-saving, ROI boosting messaging that your customers will love.

How to do email marketing for ecommerce?

Email marketing is a great way to reach out to your customers and make them aware of the latest promotions or new products. It's also a good way to build relationships with your customers.

Klaviyo is an email automation platform that helps you grow your business by sending automated emails triggered by different customer actions. The platform integrates with many ecommerce platforms like Shopify, BigCommerce, Magento, WooCommerce, and more. Klaviyo has a variety of email templates that you can use for your campaigns. It also provides you with analytics so that you can monitor the performance of your campaigns and tweak them accordingly

Why do ecommerce sites need inbound marketing?

Inbound marketing is an approach that focuses on bringing customers to the company through content, rather than traditional outbound marketing techniques like advertising. Inbound marketing can be applied to any industry, but it is most successful for ecommerce companies because of the following reasons:

1. Customers are already searching for products they want to buy online, so inbound marketing strategies help them find these products and brands more easily.

2. As consumers spend more time online and less time watching television, inbound strategies help brands stay relevant to their target audience.

3. Ecommerce brands have the opportunity to provide a lot of information about themselves through their websites and social media channels, such as product descriptions and customer reviews. This information helps them build trust with potential customers who might not have heard about them before visiting their website.

4. Ecommerce brands have the opportunity to use social media channels like Instagram, YouTube, and Facebook to tell their story and gain credibility with current customers who are familiar with their brand by providing them behind-the-scenes content.

5. Ecommerce brands can provide customer service by reaching out to potential customers through social media channels that allow for direct communication.

6. Social media can be beneficial for brands to generate leads and develop customer relationships in new markets.

7. The data on a social media platform like Facebook is highly valuable, which can be used as evidence of a brand’s effectiveness with customers or for legal purposes.

What percentage of gross sales ecommerce should be spent on marketing and advertising?

Marketing and advertising are necessary for the success of any company. However, it is also important to know what percentage of gross sales should be spent on marketing and advertising. This statistic varies very heavily depending on industry and company size, but we typically see customers spend around 30% of gross revenue on Customer Aquisition Cost and 20% of revenue on marketing budgets in general.

How to choose the best ecommerce marketing agency?

Forge Digital Marketing is a full-service digital marketing agency that specializes in ecommerce marketing. They offer a range of services, including SEO, PPC, social media marketing, conversion optimization, and more.

Forge Digital Marketing is an award-winning company with years of experience. They have helped hundreds of businesses grow their brands and increase their customer base.

Forge Digital Marketing has been recognized as one of the top fastest-growing companies in the United States for two consecutive years.

What metrics should you track for ecommerce marketing?

Metrics are a powerful way to measure how successful your marketing campaigns are. There are many different metrics that you can track for ecommerce marketing, and it's important to choose the right metrics for your business. You should be aware of what ROAS, ROI, Conversion Rate, Click Through Rate, Time on Site, Adds to Cart and CPA mean before you start tracking them.  

ROAS, ROI, Conversion Rate, Time on Site and CPA are metrics that your business should track for online marketing. You can track how these metrics change over time to see how your campaigns are performing. A conversion rate is the number of people who convert or buy a product they viewed in a given period divided by the number of people who reached that product. One way to measure how successful your marketing campaigns are is by measuring the number of conversions per person.

ROAS, ROI, Conversion Rate and Time on Site can be tracked over time to measure the effect a campaign has on your business and how it changes over time. You can compare new campaigns against existing campaigns to show which marketing tools and strategies are most effective.

How much should I be making from email marketing for ecommerce?

Email marketing is one of the most effective ways to reach out to your customer base and get them to buy from you. It is also an easy way for you to generate leads and increase your sales. When partnered with Forge Digital Marketing, we use Klaviyo. The Klaviyo platform suggests you should be making 30% of your revenue due to optimized email marketing campaigns and automations using their email flows tools. Our clients regularly experience the highest ROI from email marketing of any service.
Learn Ecommerce Marketing from Forge
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