
7 Reasons why buying email lists can harm your business (What to do instead)
Last updated: June 16, 2026 We’re heading into 2026 but many prospects still ask me that question on sales calls. I get it — building an email list from scratch sounds like a total drag. Indeed the process can be booooring and time-consuming because it’s hard to convince people to actually want to hear from you regularly. That’s why it’s tempting just to buy an email list and call it a day. After all, email marketing is considered a numbers game — the more emails/potential customers you can reach, the






