Marketing
Today In Ridiculous: KFC Is Launching A Chicken Sandwich Into Space
Have you ever thought the best way to market your newest product is to launch it into the freakin’ cosmos with the help of Rob Lowe? In what seems like an ever-higher standard to do the craziest, wackiest thing one can do to grab millennials’ attention, KFC is boldly going where no chicken sandwich has been before: space.
Whaaaaat?
I can think of a million things that may be more beneficial to launch into space, but hey, I’m not a multi-million dollar chain with money to blow on Chicken Sandwich Space Expeditions™.
So what exactly is the plan, anyway? According to Kevin Hochman, KFC’s chief concept officer, “I have no idea how we’ll launch a chicken sandwich into space, but the marketing team thinks they can do it…” Well, okay. Good enough for me!
In the playful advertisement, Rob Lowe, who is officially the newest Colonel Sanders (Yeah, I know, how much are they paying him?), gives an inspiring speech about how they’re taking the Zinger sandwich to – ahem – new heights.


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