The Rise of Digital Fitness
Back in the good old days when 80’s synth-pop played over high school speakers and everybody had shoulder pads, fitness-as-we-know-it was just developing. Peppy, attractive individuals would bounce around in sweatbands and jumpers to the beat of aforementioned synth-pop and encourage you, the viewer, to bounce around with them. For the average person, there probably wasn’t much else to do pertaining to fitness but pop in a DVD, sweat it out for thirty minutes, and then go watch the latest Back to the Future film. Your typical consumer didn’t worry about macros, track their daily steps, monitor their caloric intake religiously or contort themselves the exact right way in the mirror to take advantage of that “natty lighting” for Instagram. Well, folks, the times changed. Our consumers are now doing all that and more when it comes to fitness. Americans are pounding back Soy Protein Shakes and purchasing Fitbits in millions. What’s a marketer to do?!