Your Basic Guide to Online Fitness Marketing
Nearly 90% of consumers use the internet to find local businesses. Unfortunately, only 50% of small businesses have a website. Without a strong online presence, you could fail to reach potential clients.
Here are seven online fitness marketing tips that can help you grow your business. Whether you work as a personal trainer, sell supplements, or offer other services, you need to have a way to reach clients online. These tips for marketing fitness online can help you market your brand and improve your ROI.
With COVID-19 quarantines underway, it’s more important now than ever to learn how to market fitness online.
Don’t fall behind your competitors. Instead, start marketing with these tips today!
1. Brand Consistency
First, you need to develop a strong brand that helps you stand apart from your competitors. Your brand will work as the foundation for the rest of your marketing strategies. Without a solid brand, you’ll struggle to build brand awareness and recognition.
Consistent branding across all platforms can boost revenue by up to 23%. Using a distinct brand color can boost brand recognition by 80%.
You need to keep your brand consistent as you develop your online marketing strategy. The more often consumers see your brand, the more likely they’ll remember your business.
The next time they need your product or service, they’ll remember interacting with your brand.
As you develop brand recognition and trust, you can also encourage consumers to become loyal to your brand. Then, you can retain customers to improve your ROI.
In fact, over 40% of customers spend more money on brands they’re loyal to.
Try to develop a brand style guide to keep different components of your brand consistent. That includes your logo, imagery styles, fonts, and color palette. Don’t forget to define your vision and mission statements as well.
2. Website Design and Development
Once you develop your brand, you can implement it throughout your online fitness marketing strategy. Start by updating your website. Make sure your brand is visually consistent across every page.
Otherwise, website visitors might travel to a new page and think they’ve arrived on a different website.
You can also use user experience (UX) design trends to provide visitors with an easy, convenient online experience. First, make sure to speed up your page load times. A delay on mobile devices could impact your conversion rate.
People who have a negative experience on your mobile site might not come back.
Use Google’s PageSpeed Insights to determine what’s slowing down your site. Then, use Google’s Mobile-Friendly Test to make sure you’re optimized for mobile devices.
Google uses mobile-first indexing to determine where you rank on search pages. A lower ranking could make it more difficult for consumers to find your business.
3. Content Creation
Content creation can help you inform consumers about your business. It’s also a great way to develop brand awareness and demonstrate your expertise. As people begin to see you as a knowledgeable resource in your industry, they’ll rely on you for information.
Create high-quality, informative content. Prioritize quality over quantity.
As you develop your content creation strategy, keep your customers in mind. What are they searching for online? Use Google Trends, Keyword Planner, and SEMRush to develop a list of keywords.
Then, create content that answers their questions and provides actionable advice.
In addition to blog posts, you can also create podcasts, videos, infographics, polls, and quizzes. Adding different forms of content to your fitness marketing plans will help you appeal to different audiences.
4. Search Engine Optimization
Once you start developing content, use search engine optimization (SEO) to reach more customers. SEO helps you optimize your content for search engines. Your website content will appear when consumers search using related keywords.
SEO is an essential piece of this fitness marketing guide. With SEO, you can generate more website traffic, attract high-quality leads, and boost brand awareness.
By reaching the top of a search page, you can also establish your credibility in the industry.
If you’re not at the top of the page, however, you could struggle to reach customers.
5. Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is another research marketing strategy that can help you reach customers. You can display your digital ads on search engines like Google or social media platforms like LinkedIn and Facebook.
Your ads can appear as text, animations, or videos.
Using precise targeting, you can make sure your ads appear in front of consumers most likely to convert into customers. When marketing fitness online, PPC advertising is an effective way of improving your ROI.
6. Social Media Marketing
Don’t forget to stay social! Social media is a great way to connect with your audience. You can show off your latest products, converse with your customers, and spread the word about your fitness brand.
Consumers check their social media accounts throughout the day. Use social media as a way to connect with your customers. Show them you’re aware of their concerns and eager to help.
Try hosting contests on social media, too. For example, you can use a referral program to encourage existing customers to spread the word about your business. Don’t forget to reward them with a coupon or discount code!
As people comment on your posts, make sure to comment back. Show consumers, you’re listening and ready to help.
7. Email Marketing
You can also use email marketing to remain top-of-mind with previous or interested customers. Update subscribers about news related to your business, industry, or products and services.
You can even offer exclusive deals and coupons to encourage people to subscribe to your email list. Then, you can use email marketing to bring them back to your website to make repeat purchases.
Step It Up: 7 Online Fitness Marketing Tips for Business Success
With a strong online fitness marketing strategy, you can reach more customers and boost your business. Don’t fall behind the times. Instead, get ahead of the curve with these online marketing strategies!
Eager to get started? Tell us more about your business or project goals! Get in touch with our team today.