What Is Local SEO and How Can I Do It Better?
Did you know that 76% of people who search for a local business on their phones visit within one day?
Almost one-third of online searches are related to the user’s location. Just under half order online then pick-up from the offline store.
If your site isn’t optimized for local search then you’re missing out on sales.
This article asks what is local SEO and how can you improve your company’s search engine placement.
Read on to discover what is Google local SEO and how to claim your listing. Learn how to get started with local SEO. And see why hiring the right local SEO team can increase your online and offline sales.
What Is Local SEO?
SEO stands for search engine optimization. It’s a process that helps your website reach the first page on Google which in turn boosts your visitor count.
Local SEO relates to improving ‘nearby’ searches. For example:
- Plumbers near me
- Beautician in Naperville
- Buy CBD oil in Illinois
If your current website isn’t geared for local SEO near me keywords then you’re missing out. But how can you improve for these types of searches?
What Is Google Local SEO?
Google My Business is a free service that lets you promote your company directly within Google Search.
The listing appears on the right of the screen for desktop users and at the very top for mobile devices. You can add:
- Contact and address details
- Directions within an interactive map
- Photos and opening hours
Google provides you with full analytics so you can track how many people phoned you or asked for driving directions. Combined with optimizing your website, you’ll see a marked increase in inbound traffic with the right content.
How to Get Started With Local SEO
To claim your listing, all you need is a Google account and the time and computer know-how to fill in the details. Companies that need assistance can call on us for help.
Our startup marketing package is an excellent service designed to promote your business to a local audience. It also includes PR, video production, social media, and link building.
Local SEO Help for Your Website
Google My Business is a great tool but what about your website? How can you improve your search engine results for local queries?
Ensure your address and contact details are easy to find and not hidden behind a broken link. Google actively checks for your location and will promote it if it’s easy to find.
Inbound links from other local companies in your area will also improve your position.
Our team can help with your inbound link strategy along with technical issues that can impact your site. Social media plays an important part in local SEO too and we can manage your online profiles to enhance their performance.
Forging Your Local SEO Strategy
Now you know the answers to what is local SEO and how you can do better it’s time to call the experts.
Forge Digital Marketing offers search engine optimization services including local SEO help.
Whether you sell beauty products, supplements, CBD oils, or you’re a plumber, Forge can attract more local visitors. We can set up and optimize your Google My Business account and improve your website. And we also specialize in local link-building strategies along with online and offline marketing.
Contact us today to see how we can drive more traffic to your site and store.