What Is Inbound Marketing: A Guide
Inbound marketing is one of the best ways to attract an audience and convert them into customers. Yet what is inbound marketing in practice? What is the difference between inbound vs outbound marketing?
In this guide, we’re going to take a look at the different methods of inbound marketing that you need to be using to create a successful inbound marketing strategy. Are you ready to learn more? Then let’s get started.
What Is Inbound Marketing?
We’ve taken a look at what inbound marketing is on a surface level. However, it gets far more complicated.
There are a few key stages to inbound marketing that take your audience from being unknowing strangers to enthusiastic customers. These four stages are:
- Attracting an audience
- Converting them into leads
- Closing the sale
- Making them enthusiastic about your company
In this guide, we’ll take a look at each of these stages in more depth.
How to Attract an Audience and Turn Them Into Leads
If you want to attract an audience, you need to increase website traffic. The key to this is great content.
There are a lot of different kinds of content that you can create for your website. These include blog posts, analysis of your industry, white papers, and ebooks.
The key to creating content is to make sure that it’s well-researched and well-written. It needs to be expert-level content, as this will attract more backlinks, which will improve your position in search engine results pages (SERPs).
When you’re creating the content, you also need to make sure that it boasts the right keywords. To do this, you’ll need to carry out keyword research and find keywords that aren’t too competitive but that a lot of people search for. You’ll then need to incorporate these keywords into your content.
By demonstrating your expertise, you’ll be able to make this audience into leads. Then you need to use your marketing to boost your sales.
Helping Your Leads Become Customers
To help your audience become customers, you can use more content to put your products or services in the best light. For example, you could create a comparison video where you show why your product or service is better than your competitors. Comparison images and topical expert guides can also demonstrate why you’re the right choice for your leads.
Making Your Audience Enthusiastic
After you’ve turned your leads into customers, you want to make sure they’re enthusiastic about your customer. You can use a number of marketing strategies to accomplish this, such as emailing your customers after they’ve purchased your product or service. Email them guides showing them how they can make the most of their purchase or give them discount codes on their next purchase.
The aim of this is to spread word of mouth about your business and attract online reviews, which are extremely valuable.
You Need Inbound Marketing
At the start of this article, we answered the question “what is inbound marketing?” and we hope that you now feel a lot more informed. Inbound marketing is an essential part of your content funnel and is essential for any modern business.
If you’d like some help creating content and coming up with an inbound marketing strategy, we can help you. For more information, get in touch with us today!