Health and Wellness Marketing Agency for DTC Brands
We grow wellness brands with retention that compounds, ads that get approved, and search visibility in both Google and AI answers.
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Forge Digital Marketing is a health and wellness marketing agency for DTC brands on Shopify and WooCommerce. We work with supplement, functional food, fitness, beauty, and personal care brands. We build Klaviyo email and SMS, run Meta and Google ads that pass review, fix product pages, and get brands found in Google and AI search. Every claim stays inside FDA and FTC rules.
Wellness brands like We hired Forge Digital Marketing to help us set up our email channel to enhance our Shopify store. Their work was outstanding, and we continue to partner with their team on email campaigns. Highly recommend.
Eric RodriguezInnerbody · Klaviyo lifecycle marketing trust Forge to grow repeat orders We have been very impressed with the quality of content that we receive. The team is very responsive and great to work with, definitely would recommend!
Kelsie HughesBotanical Remedies · Klaviyo email and automation and build brands that last As an early-stage company, we needed guidance from someone able to advise across a range of disciplines who understood our needs and shared our philosophies. Forge is flexible, knowledgeable, and stayed in command of all the nitty-gritty details.
Evan SaksChief Strategy Officer, Flower Power Coffee Company
What does a health and wellness marketing agency do?
A wellness brand lives or dies on trust and repeat orders. So we build the systems that keep customers first, then buy traffic to feed them.
Email and SMS retention
Welcome series, abandoned checkout, browse abandonment, post-purchase education, replenishment timed to a product’s real serving count, and winback.
Deliverable: a mapped flow set live in Klaviyo, RFM segments, and a monthly campaign calendar.
Klaviyo agencySubscriptions and loyalty
Subscribe-and-save offers, upcoming-order reminders, skip and swap options that cut cancellations, and VIP tiers built from purchase data.
Deliverable: a retention plan with a target repeat rate and the flows to reach it.
retention marketing agencyPaid social and search
Meta, TikTok, and Google campaigns with conversion tracking in GA4 and Meta, hook-first creative testing, and ad copy written to pass health-policy review.
Deliverable: a launch plan, creative briefs, and a weekly optimization report.
Product pages and CRO
Ingredient panels, dosage and timing, third-party testing callouts, reviews, and subscription offers placed where shoppers decide.
Deliverable: a page-by-page test plan for your top sellers.
high-converting product page for wellness brandsSEO and AI search (GEO)
Category pages, ingredient explainers, FAQ schema, and answer-first content that Google, ChatGPT, Perplexity, and Gemini can quote.
Deliverable: a 90-day content and technical plan with an AI-citation baseline.
Claim-safe copy and creative
Structure/function language for supplements, cosmetic-safe language for skincare, and substantiation notes for every claim.
Deliverable: a claims sheet your team reuses for ads, emails, and product pages.
How the Forge Framework works for wellness brands
| Phase | What we do for a wellness brand | Example output |
|---|---|---|
| Foundation | Tracking (GA4, Meta CAPI), Klaviyo setup, product page fixes, a claims review | Claims sheet, tracking QA report |
| Attract | Meta, TikTok, and Google campaigns; SEO and AI-search content | Creative test matrix, keyword and prompt map |
| Convert | Product page and checkout tests, subscription offer placement | Test log with winners shipped |
| Retain | Welcome, post-purchase, replenishment, winback, subscription flows | Flow map with revenue per recipient |
| Delight | Reviews, UGC, referral and VIP programs | Referral and review request flows |
We build foundations before we scale spend. So ad dollars land on a site and a flow set that can actually keep the customer.
What makes wellness marketing harder than other ecommerce?
Claims rules
Supplements can make structure/function claims, not disease claims, and they need the FDA disclaimer (21 CFR 101.93). The FTC expects competent and reliable scientific evidence for health claims, including in influencer and affiliate content (FTC Health Products Compliance Guidance, December 2022). Skincare has to stay cosmetic unless the product is an OTC drug. We write inside those lines from the first draft.
Ad review
Meta and Google restrict health and weight-related ads, before-and-after imagery, and some ingredients. We build accounts, landing pages, and creative to meet their published policies, so you don’t lose a week to rejections.
Trust
Wellness shoppers read labels. Product pages need ingredients, sourcing, testing, and plain-language “how it works” sections, or conversion stalls no matter how much traffic arrives.
Subscriptions
Most wellness revenue is repeat revenue. If cancellations run high, ad spend just refills a leaking bucket, so we fix retention flows before scaling acquisition.
Can a wellness brand get recommended by ChatGPT and Perplexity?
Yes, and it moves faster than most brands expect. Fair Marrow, a clean-product research site owned by Forge’s founder, Erin Schnittker Siemek, is our test bed for this. As of October 3, 2026, Ahrefs counted 1,277 AI-answer citations of Fair Marrow across 94 pages, including 286 in Perplexity, 139 in Gemini, and 755 in Copilot. Google Search clicks doubled from 999 to 2,012 in consecutive 28-day periods (Aug 6–Sep 2 vs. Sep 3–30, 2026). We use the same research, structure, and schema playbook for client brands.
Fair Marrow is owned by Forge’s founder. Figures from Ahrefs and Google Search Console, as of October 3, 2026.
Wellness and supplement results
Batch Balance
Hook-based Meta creative testing took ROAS from 2.34x to 4.29x in one month with 33% more spend.
Read the case study →
Innerbody Labs
Rebuilt welcome and SMS flows plus product-led launches took Klaviyo revenue up 258% in 4 months.
Read the case study →
Core Nutritionals
Went from being blocked by Google to running a 9x ROAS campaign.
Read the case study →Is Forge the right wellness marketing agency for you?
Good fit
DTC wellness, supplement, functional food, fitness, beauty, and personal care brands on Shopify or WooCommerce that want acquisition and retention run by one team, and care about compliant claims.
Not the best fit
Brands whose main channel is Amazon or retail media, brands that need TV or large-scale creative production, and medical practices or clinics (our focus is product brands). For those, the best wellness marketing agencies list covers agencies built for that work.
Wellness marketing FAQ
What does a health and wellness marketing agency do?
It plans and runs the channels that grow a wellness brand online: email and SMS retention, paid social and search, product pages, SEO, and AI search. A good one also writes claims that fit FDA and FTC rules, so ads get approved and customers trust what they read on the label and the page.
How is wellness marketing different from regular ecommerce marketing?
Wellness brands sell on trust and repeat orders. So claims rules, ad-platform health policies, and subscription retention matter more than in most categories. Supplements need structure/function language and the FDA disclaimer, and skincare has to stay cosmetic. Agencies without that experience lose weeks to rejected ads and weak product pages.
Can you run Meta and Google ads for supplement and wellness brands?
Yes. We build accounts, creative, and landing pages to meet Meta’s and Google’s published health policies, then test hooks and offers weekly. Batch Balance went from 2.34x to 4.29x ROAS in one month on Meta, and Core Nutritionals went from being blocked by Google to a 9x ROAS campaign.
Do you only work with supplement brands?
No. We work with supplement, functional food, fitness, beauty, skincare, and personal care brands selling direct to consumers. Supplements are a large share of our wellness work, so we also have a separate supplement marketing page. Our focus is product brands, not medical practices or clinics.
How do wellness brands show up in ChatGPT and AI search?
AI assistants cite pages that answer a question directly, show evidence, and use clear structure and schema. We build ingredient explainers, comparison pages, and FAQ content in that format. Fair Marrow, owned by Forge’s founder, reached 1,277 AI-answer citations by October 2026 using the same approach (Ahrefs).
How long before we see results?
Retention work usually moves first. Irwin Naturals saw a 157% lift in email revenue in 30 days, and Innerbody Labs grew Klaviyo revenue 258% in 4 months. Paid results depend on creative testing speed. SEO and AI search usually take three to six months to compound.
Ready to grow your wellness brand?
Tell us where you are: launch, scaling, or stuck. We’ll show you the first three things we’d fix.
Book a strategy call