Social Media
This Is How to Run a Facebook Lead Generation Campaign
Facebook is the world’s most popular social media platform, with about 2.91 billion monthly active users as of October 2021. However, Facebook is more than just a platform for posting pictures and talking to friends. It’s also a hotbed of business activity and an excellent platform to market your goods and services, thanks to Facebook advertising. Lead generation is imperative to any business’s growth and success. In today’s world, digital ad generation techniques easily trounce over conventional lead generation strategies. Facebook lead generation campaigns, for instance, allow businesses to find potential customers and collect information on them. Facebook leads are among the most valuable leads in any business niche. That’s because Facebook helps find people who are actually interested in your products using algorithms and data analytics. If you’re new to Facebook Lead Ads, creating a Facebook lead generation campaign might seem a bit daunting. Today, we’ll be showing you how to create a lead generation campaign on Facebook.
Start With a Rough Draft
The first step in creating your lead generation campaign is drafting it out. To make your draft, first head over to your Facebook ads manager page and click on “create.” Create a snappy name for your lead generation campaign and pick lead generation on the “campaign objective” dropdown list. The next few steps are a bit more serious. That’s because you’ll have to:Create a Budget
The more you spend on your campaign, the better results you’re likely to see. However, it’s advisable to tread softly while familiarizing with Facebook Lead Ads. Consider setting a budget of about $5 to $10 every day, for starters.Name Your Ad Set
The Ad set is where you define your target audience. When naming your set, pick a name that’s reflective of your target audience. Also, select your business page to sync with your lead ad campaign. Lastly, top it off with an ad name and save the draft.Choose When You Want Your Ads to Run
With your draft in place, the next step is to create a schedule for your ads. To do so, click on your ad set name, and scroll down to the ad settings window. Find “Budget & Schedule” and choose a period over which you want your ads to run.Define Your Target Audience
To define your target audience, you first have to pick a geographic area. You can pick a whole country, state, city, or even a specific location. Apart from location, you can choose to target your audience in terms of age, gender, and even language. With that out of the way, you can now define your target audience more intricately. You can choose aspects like demographics, interests, and behavior to narrow down your target audience. Before doing so, make sure you have a firm idea of what your target audience is. Remember, the more detailed you are, the more effective your lead generation campaign will be. Just be careful not to lock out any leads by “over-detailing” your target audience.Check Your Placements and Delivery
After defining your target audience, you now have to check your placements, optimization, and delivery. If you’re completely new to Facebook Lead Ads, you might want to leave this part on their default setting. The default settings will do just fine for now. With default settings, lead ads will only be placed where they display. In terms of delivery and optimization, Facebook charges your campaign per impression using PPI. That means it charges you for every time it displays your ad.
Create Your Ad
The fifth step is where you have to roll up your sleeves and get to serious work. On your Ad manager page, click on your ad name to start creating your ad. It’s also important to decide whether you want to connect your Instagram to your business manager account. If you don’t, your ads will show up on prospects’ Instagram as sponsored ads. This is still okay, especially when starting out. It’s highly recommended to hire a reputable Facebook ads agency for your ad setup. That’s because it’s a tad too complex for the average person. That said, for the ad, you can either choose to have a static image or a short video. There are tons of tools that can help you create your Facebook ad within minutes. You can pick an ad template and proceed from there. Next, you’ll have to pick the right graphics for your ads. You can download graphics online, hire a professional graphic designer or leave it to your ads agency. Remember, you want something that captures attention and resonates with your target audience.Create an Appropriate Ad Copy
You need to follow up on your ad with an appropriate ad copy. Writing your ad copy entails filling in the headline, primary text, and ad copy. Make sure your headline is catchy and your call to action clear and convincing.Design Your Lead Form
The lead form is the form your ad redirects users to. This lead form allows you to collect more information and follow up on your leads. To create your lead form, go to the “instant form” section and click “create lead form.” To create your lead form, you’ll have to: Write your intro: For the intro, you’ll need to create a headline and fill in an introductory paragraph. Make sure the introduction is brief but captures all the relevant information. Create your form questions: Add form questions that help you get information from your prospects. You can ask for users’ names, contact information, and so on. Create your thank you screen: A little gratitude is necessary for filing your form. Create a thank you screen to thank them for their time and effort in filling out your form.Publish Your Lead Ad
At the bottom right of your screen, find and click the publish button to formalize your lead generation campaign.
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