The Top Influencer Marketing Strategies to Drive Results
In 2020 it was reported that digital ad spending grew by roughly 12.2 percent even during the pandemic. This goes to show that marketing is still as strong as ever, but what is influencer marketing and how can it help you?
If you are looking to help your business grow then influencer marketing strategies are a great way to do it. The key to influencer marketing is to use an influencer marketing platform and get influencers to promote your brand.
While there are a lot of different types of influencer marketing, not everybody knows what it is. Luckily, we have created a list of some of the best influencer marketing agency advice for using these strategies.
So if you would like to learn about the best influencer marketing strategies and how they can benefit you, keep reading.
What Is Influencer Marketing?
We know that not everyone is familiar with these strategies. So before we jump into what all of the different strategies are, let’s cover what an influencer marketing strategy is.
An influencer marketing strategy is a strategy used to get influencers to promote, recommend or endorse your brand’s product or service.
There are multiple different strategies to choose from and the great thing is that you can start using them almost immediately.
You can also try different strategies and find out which ones are more effective for your business. Sometimes all your business may need is to try an influencer marketing strategy to get more customers, clients, and interest.
Create Long-Term Partnerships With Influencers
One of the best ways to make your brand more successful is by including partnering with influencers. While there are lots of influencers out there, some brands still fail to do this.
It not only costs them potential customers but also prevents them from getting some extra revenue for their business. The best way to use this strategy is to consider what influencers would be good for your brand.
This means that you should make a list of influencers and start finding ways to reach out to them. A great way to do this is via social media. However, this can take up a lot of time as some influencers get hundreds or even thousands of messages every day.
Instead, you can use influencer marketing agencies to help you find big influencers to promote your brand. Agencies can even advise you on the best ways to get your influences to market your product or service.
Use Photographs & Videos of Influencers Promoting Your Brand
This strategy is one of the most effective ones out there right now. Especially with recent applications like Tik Tok, more people are using photos and videos.
One of the biggest benefits of using photos and videos is the flexibility it provides. You can take almost anything and create a picture or video that includes influencers promoting it.
The key is to find out what your audience likes most and then create content around that. You can add this content to social media or even use it on your website to promote your brand.
If people see that a big influencer is interested in your brand from photographs or videos then they are much more likely to become curious about it.
You can even set up video interviews or create short compilations of multiple influencers promoting your brand.
Choose Your Influencer Marketing Platform
Another effective way to use influencer marketing is by choosing a platform that will help you to promote your product or service. The great news is that there are lots of platforms out there so you won’t be stuck for choice.
One of the most popular platforms for influencer marketing is Instagram. You can use Instagram to get influencers to promote your product or service to their audience.
When it’s done properly you should find that you have lots of new customers that come from your influencer’s Instagram followers. You can do so much more on the platform and you can use a mixture of photos, videos, and ads.
Use Influencers for Testimonials
Aside from choosing the perfect platform, you can also get influencers to use testimonials for your brand. This is a great way to help your brand stand out from the competition, and give it more credibility.
If you have an influencer that’s talking highly of your brand then potential customers will pay more attention to it.
The great thing about this strategy is that it doesn’t take long for an influencer to create a testimonial. Plus, you can even get them to create multiple testimonials and compare them to see which one works best.
Include Influencers in Your Launches
One other way to use influencer marketing is by including them in your launch. This means that you can get them to go on their social media and talk about your upcoming launch.
The great thing about using influencers is that they can create a lot more excitement for your launch. Plus they can make a lot more people aware of who your brand is and how it can help them.
When this is done properly you should get a lot more engagement and interest in your launch. This can lead to more sales and more revenue for your business.
Get Help With Your Influencer Marketing Today
While influencer marketing can seem confusing but it doesn’t have to be. At Forge Digital Marketing, we make marketing simple and take care of your influencer marketing needs for you.
So if you would like to get started with influencer marketing, then contact us today.