Branding, eCommerce, SEO, Social Media

The Best Time To Post On Instagram In 2024 (Latest Data)

The Instagram algorithm is constantly evolving, and the trends are changing. Ensuring your Instagram stories, reels, feed posts, and carousels are shared at the optimal times for engagement is a critical aspect of your social media strategy. When your content appears on your target audience’s feed at the moment they’re most active, it significantly enhances its chances of success and engagement.

This article serves as a comprehensive guide, illuminating the crucial aspect of the best time to post on Instagram. Optimal timing not only amplifies post visibility, a crucial factor for businesses and individuals seeking audience expansion but also cultivates higher user engagement, nurturing a deeper bond between the poster and their enthusiastic followers.

Let’s get started. 

Unlocking Peak Engagement Moments – The Best Time To Post On Instagram

Numerous studies have been conducted to determine the best time to post on Instagram, with varying degrees of success. The best time to post on Instagram typically falls between 7 a.m. and 8 a.m. on weekdays, as indicated by an analysis of over 5 million Instagram posts. Posts shared during these hours tend to receive the highest engagement rates. This trend can be attributed to the habit of Instagram users checking their phones upon waking up or browsing the app during their morning commute.

Moreover, HubSpot and Mention’s study examined more than 37 million Instagram posts, they discovered that… 

  • With an average engagement rate of 7.33%, 8 PM is generally the best time to post on Instagram.

  • 7 PM is the second-best time to post, with an average interaction rate of 7.1% on Instagram.

Here is what Forge Digital Marketing’s Client’s Instagram analytics look like when we get the most views on an Instagram post. 

Forge's Client Instagram Analytics

Different studies that show the timing of posting on Instagram include:

 

      Hubspot & Mention 

              8 P.M. 

      Hootsuite 

            11 A.M.

    Social Pilot 

        6 A.M. – 11 A.M.

    Sprout Social 

        9 A.M. – 1 P.M.

 

However, the times that are not better to post are:  

  • 8 A.M. is generally the worst time to post on Instagram because it has the lowest average interaction rate (<5.9%).

  • 7 A.M. – 9 A.M.  is the second worst time to post on social media platforms like Instagram.

The Best Days To Post On Instagram 

The Best Days To Post On Instagram

 

Sharing content on Instagram during weekdays is generally a solid choice. However, Mondays and Fridays stand out as particularly favorable for engagement. On the other hand, weekends, especially Saturdays and Sundays, tend to yield lower engagement compared to weekdays.

Is Posting Time on Instagram Truly Significant?

In brief: Yes, it matters, but it’s not the sole factor.

Sharing content at your optimized posting time on Instagram (we’ll delve into that later) enhances the chances of your followers noticing and interacting with your posts.

Why? Because your audience is actively browsing their feeds during that time, making them more inclined to engage by commenting, saving, liking, or sharing.

Moreover, engagement plays a crucial role in Instagram’s algorithm. The higher the engagement your post garners, the likelier it is to be showcased to other users.

Nevertheless, maintaining consistency and crafting compelling content is equally crucial. If your posts fail to resonate, the timing of your posting won’t have a significant impact.

Important Factors to Look For Best Post Times on Instagram

 

best time to post reels

 

1) Day of the Week

Instagram engagement fluctuates depending on the day of the week. For instance, despite the early hours, 5 AM can witness notable activity due to individuals habitually checking their phones for messages upon waking, especially on weekdays. Conversely, Mondays might experience lower engagement as people prioritize kickstarting their week and have limited time for Instagram amid morning routines.

2) Breaks in the Workday

Many individuals browse Instagram during their work breaks, notably during lunchtime. Moreover, as focus wanes in the late afternoon, there’s a tendency for attention to shift towards Instagram.

3) Leverage Time Zones

When your audience spans various regions, fixed posting times become less crucial. However, for a localized audience, aligning with their time zone is essential for maximizing engagement. Timing posts to coincide with the waking hours of your primary audience ensures optimal visibility and interaction.

4) Tailor Your Posting Schedule to Your Unique Audience

While following general posting guidelines can be helpful, it’s crucial to recognize that if your audience differs from the norm, those recommended posting times might not apply to your account.

If you’re managing a Business Instagram account (which every business and influencer should have), you have access to Instagram Insights. By navigating to the Followers section of Instagram Insights, you’ll uncover valuable information about when your specific audience is most active on the platform. It’s logical to align your posting strategy with these insights.

Additionally, some social media management platforms provide data on the online activity patterns of your Instagram audience.

5) Consistency Matters: How Often to Post on Instagram

Maintaining a consistent posting schedule is vital for keeping your Instagram account engaging and relevant. This could mean posting anywhere from once to thrice daily. While sharing diverse types of content, ensure your focus isn’t solely on sales pitches. Prioritize quality over quantity, though.

6) Industry-Specific Posting Times

Adding to the complexity, the optimal times for posting will vary depending on your industry. Here’s a glimpse of the diverse preferences observed across different sectors:

  • For Media Companies: Post on Instagram on Fridays from 3 PM to 6 PM, and 9 PM to 12 AM.
  • For Ecommerce Companies: Post on Instagram on Saturdays from 9 PM to 12 PM.
  • For Educational Organizations: Post on Instagram on Mondays from 9 PM to 12 AM.
  • For Healthcare Companies: Post on Instagram on Saturdays from 6 PM to 9 PM.
  • For Electronics Organizations: Post on Instagram on Thursdays from 3 PM to 6 PM.
  • For IT Companies: Post on Instagram on Saturdays from 6 PM to 9 PM.
  • For Transportation Companies: Post on Instagram on Saturdays from 9 AM to 12 PM.

 

What Is The Importance Of Posting On Instagram?

Posting on Instagram can serve some important factors that can enhance your reach and create your brand. Some are for your professional use, and some are personal as well. Some important factors include:

  • Visual Storytelling: Instagram is a visual-focused platform where users may use photos and videos to express narratives. Regular posting allows people and companies to visually engage their audience, convey their stories, and exhibit creativity.

  • Brand awareness and presence: Through consistent posting, businesses build and preserve a strong brand presence on the platform. Providing followers with frequent updates strengthens the company’s identity and aids in increasing brand recognition.

  • Community Building: Instagram uses direct messaging, comments, and likes to create a community. Frequent postings promote conversation and involvement, which aids in establishing a foundation of devoted and engaged followers. Getting back to messages and comments can help cement these relationships even further.

  • Marketing and Promotion: Instagram may be a very effective social media marketing tool for businesses. Posting information about goods, services, sales, and events encourages potential clients to take action and reaches a larger audience.

  • Showcasing Expertise: Instagram provides a place to showcase knowledge, talents, and passions through posts, stories, and reels, whether you’re a corporation exhibiting competence in a particular industry or an individual sharing personal interests.

  • Drive Traffic: Instagram provides a place to showcase knowledge, talents, and passions through posts, stories, and reels, whether you’re a corporation exhibiting competence in a specific industry or an individual sharing personal interests.

How Do You Post At The Right Time On Instagram? 

Knowing the right time to post on Instagram is not enough; you have to post it. However, when you are busy with all the other tasks, you might forget to post. In such scenarios, using the right tools will keep you ahead of time. 

  • Analyze data and update strategies accordingly: An essential analytics tool that offers information on audience demographics, activity trends, and post-performance is Instagram Insights. You may strategically schedule posts for maximum visibility and engagement by determining the peak hours of your followers’ activity. By using a data-driven strategy, you can guarantee that your content perfectly mirrors the online activities of your audience, which will increase the value of your Instagram presence.

  • Use Scheduling Tools: For Instagram posts, extensive planning and scheduling are made possible by third-party applications. A feature that guarantees your material goes live at the appointed time without human interaction, which is available in several of these tools. It expedites the publishing procedure while preserving the efficacy and integrity of your social media marketing strategy.

  • Take professional Help: When attempting to navigate the complexities of digital marketing, it is advisable to seek professional assistance. Forge Digital Marketing, a respectable company renowned for its proficiency in the digital marketing industry, provides the best Instagram marketing techniques. Our best time to post on Instagram is 3 p.m.

Here’s your guide to boost high-performing Instagram posts:

  1. Embrace Instagram’s new features: Instagram loves to highlight its latest additions like Stories and Reels, so leveraging these can expose your content to fresh audiences.

  2. Experiment with post formats: Regularly trying out different content types helps you understand what resonates with your audience and allows for content repurposing.

  3. Craft compelling captions: HubSpot’s insightful report revealed that captions either extremely long (over 2,000 characters) or very short (less than 20) tend to perform best. Incorporating emojis also boosts engagement.

  4. Harness the power of hashtags: Research indicates that posts with hashtags receive greater engagement. Utilize Hashtag Manager for seamless hashtag integration into your captions or comments.

  5. Foster genuine engagement: Instead of relying on Instagram algorithm shortcuts, focus on building authentic connections with your followers. Engage by responding to comments and messages, sharing their mentions of you, and interacting with their content.

  6. Analyze for insights: Utilize Instagram Insights and Buffer’s analytics to identify your most engaging posts quickly. This data helps refine your strategy and optimize future content.

Read more: Tiktok Vs Instagram: Which Is Better For Your Brand?

Create an Impact with Timed Instagram Posts! 

 

eCommerce website design example

 

Knowing the best time and best hours to post on Instagram is essential if you are willing to convert the best audience into reputed customers and followers for your brand. Consider some of the best timing provided and create your analysis for a unique and personalized strategy for better timing. 

But, you may always choose to work with some of the top digital marketing companies, such as Forge Digital Marketing services, that help to grow online brands related to health, nutrition, fitness, eCommerce, fashion, and many more. Our tailored approach combines data mining and analytics with creative strategies, driving sales growth and maximizing online revenue. With a modern remote team, we offer full-suite agency services at boutique pricing, ensuring cost-effective solutions for our clients. Make sure your posts get posted at the optimum and best time to post on Instagram by collaborating with us and staying worry-free! 

Frequently Asked Questions

1) Does Instagram have a limit on posting?

Instagram essentially doesn’t impose a post limit, allowing users to share content as they see fit for their audience. However, there are restrictions on account activity. Instagram restricts daily actions such as following and unfollowing to 200, likes to 1000 (with occasional warnings for fewer likes), and comments to around 180-200. Repeatedly using the same comment may trigger dissatisfaction from Instagram.

2) When is the best time to post reels on Instagram? 

For optimal engagement, consider these peak times for posting Instagram Reels: Mondays at 6 AM, 10 AM, and 10 PM; post on Instagram on Tuesdays at 2 AM, 4 AM, and 9 AM; post on Instagram on Wednesdays at 7 AM, 8 AM, and 11 PM; Thursdays at 9 AM, 12 AM, and 7 PM; Fridays at 5 AM, 1 PM, and 3 PM; Saturdays at 11 AM, 7 PM, and 8 PM; and Sundays at 7 AM, 8 AM, and 4 PM.

3) Should I post daily on Instagram?

Consistency is key on Instagram, but unlike Twitter, excessive posting can overwhelm your audience. Establishing a regular posting schedule is more critical than specific posting times. It’s advisable to aim for at least one post per day, although some brands may post up to 30 times daily. The goal is to ensure your followers encounter several of your posts each day.

4) Is Monday a less favorable time for Instagram posts? 

Instagram engagement can vary, even at the same time of day on different days of the week. People tend to check Instagram more frequently early in the mornings from Monday to Friday compared to weekends. However, Mondays may experience lower engagement as individuals are often preoccupied with starting their week, leaving less time for browsing Instagram before work.

5) When to Avoid Posting on Instagram?

Our research indicates that Saturday ranks as the least engaging day of the week for Instagram posts.

6) What’s the Least Favorable Time to Share Reels on Instagram?

After scrutinizing more than 1 million Reels, it’s clear that Monday at 1 AM is the worst time to post Instagram Reels.

7) Which is the worst day to post on Instagram?

Sunday typically emerges as the worst day to post on Instagram, and the explanation is straightforward: people simply aren’t as active on their devices compared to other days.