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Website Design & Development

Are you looking for ways to separate your brand from an award-worthy website? Do you want to learn more about the different ways you can build your online presence? If so, then you need to learn everything that you can about the latest web design trends for 2022.

Nothing turns a client off faster than an outdated site. Learning about the newest innovations can help your brand appear relevant and more attractive. People will start to view you as the industry leader in your field.

See below for an in-depth guide listing several website design trends that you should consider for your company’s digital marketing strategy.

1. Industry-Based Designs

You might be surprised to learn that the design of a website is highly influenced by the industry that the brand is in. So much so, that customers in 2022 have come to expect your website to be designed similarly to that of your competitors.

This can help niche markets to thrive with their digital marketing. Customers know where to quickly retrieve the information that they need.

For example, if you’ve been to the website of one brewery, you’ve been to them all. Breweries these days are creating simplified site layouts that tell a customer all they need to know as quickly as possible.

The layout includes a menu, tap list, and in-depth location page. The design sports the brewery’s primary colorway, logo, and a briefing on the inspiration behind the beer they create.

Using all of that information, beer drinkers can quickly build interest in their products and reach out to learn more.

To get access to this for your brand, start by finding an industry-specific digital marketing agency to guide you. Here at Forge Digital Marketing, we have experience with things like CBD marketing, eCommerce marketing, supplement marketing, beauty marketing, and more.

2. Website Scavenger Hunts

Just when you thought websites couldn’t get any more interactive, some marketing genius out there decided enough was enough. They were tired of the high bounce rates and set out to encourage more active site users through a site-wide scavenger hunt.

At a time when the customer attention span is smaller than ever (currently around 8.25 seconds for the average person), marketing agencies are finding creative ways to keep the clients entertained.

Let’s go back in time a bit. Imagine if you were a child and one of your friend’s moms put together an elaborate scavenger hunt for everyone to go on. In the end, those that completed the hunt would get a big chocolate bar.

What would your perception be of your friend’s mom? Would she not be the coolest mom of any friend that you have? That’s exactly what a website scavenger hunt can do for your brand: it will make you the go-to brand in the customer’s mind.

But how can you put this into action? That’s up to you! You could offer free samples to anyone that finds the secret password on your site and enters it into the correct field with their email and phone number. That way, you’re simultaneously building intrigue in your brand and growing your email list.

3. Color Psychology

The colors that your brand uses mean more now than ever. As we just mentioned, customers’ attention spans are shrinking. As a result, you need your website to tell them as much about your brand in as little time as possible. 

One of the best ways to do that is through color psychology. Every color has its own unique emotions and feelings that it portrays in your brain. Using the right colors, you can tell them what your company is all about without having to say a word.

For example, the color orange exudes emotions of friendliness and warmth, making it the perfect color for nonprofits, marketing agencies, and service-based businesses.

However, you shouldn’t be flooding your pages with too many colors, either. That can overwhelm a customer. Keep it between 2 or 3 choice colors that work well together. Remember, shading is your friend, people.

4. One-Page Websites

Imagine coming across a website from a brand you’ve never heard of and have all of the information you need on that very page. You can learn all about their products, services, and staff by simply scrolling down. How convenient would that be?

As it turns out, it’s very convenient. This is why so many brands are using it as the primary concept for their web design.

Simply give them all of the information they need with a strategically-placed call to action. You’ll be amazed at how effective this can be!

5. Hand-Drawn Copy

Digital marketing can be hard to personalize. The biggest struggle that all companies have is getting their clients to see that there are humans on the other side of that logo. As soon as a client comes to this realization, they aren’t easily deterred from that brand.

Hand-drawn content on your site can be a great way to personalize your site. For example, you could leave a personalized note on your “About Us” page and then place your hand-drawn signature at the end.

This immediately shows more sincerity in the message you’ve written. Better yet, hand-drawn copy can be used in other areas of your site, such as page tabs, company logos, and more.

Use These Web Design Trends to Your Advantage in 2022

Now that you have seen an in-depth guide on the hottest web design trends 2022, be sure to implement a few of these in your site layout today.

Take the time to read this article for more information on what a done-for-you marketing agency is and why they’re the solution you’ve been looking for. To get started, please reach out to us and we’ll help you map out your new website.


The number of online retailers is growing rapidly, thanks to the changing consumer shopping behavior. Today, we have more than 7.9 million eCommerce stores in the world. The US is home to around 2.1 million of these stores. From these numbers, you can tell that the competition is pretty stiff. That’s why B2C venture owners look for Shopify store apps to enhance the functionality of their online retail platforms. For instance, some apps can assist with email marketing or adding customer feedback. However, the number of Shopify apps in the industry can be pretty overwhelming. Each one of them claims to offer the best features for free. To some extent, we know this is not true. Check out this guide to learn more about reliable Shopify apps.

1. Shopify Email

Nearly every online business relies on email marketing to promote its operations. Shopify Email is a great app that creates an email list and oversees your campaigns. For instance, you can access the email addresses of the subscribers on your Shopify admin. What’s more, Shopify email allows you to automate branded campaigns. The app comes with in-built templates that are easy to customize. Also, you can attach your brand logo and product images to the templates. This also includes product descriptions. Shopify Email gives you free 2,500 emails every month. Users then pay $1 for every 1,000 emails sent on top of this threshold. After sending the emails, you can track results for various parameters, such as clicks, opens, and purchases.

2. Get Oberlo App from Shopify Store

Does your business rely on B2B supplies to fulfill consumer needs? If so, the Oberlo app shouldn’t miss in your Shopify design. This app allows you to search multiple B2B suppliers and add them to your Shopify store. There’s more than that. You don’t have to handle products from other suppliers when selling them to your customers. Instead, you can dropship the product, and the supplier sends it directly to the consumer. Doesn’t that sound convenient?

3. TikTok Shopify App

Every internet owner knows that TikTok is the next biggest thing in social media. In fact, TikTok is number six in the apps with the highest consumer spending globally. For this reason, you would want to get the TikTok Shopify app to stimulate sales. With this app, you can have a greater reach to the millennial generation. The app is relatively easy to use, especially when creating ad videos. Even better, you can track the results of your marketing campaigns. On top of that, you’ll get a free ad credit in your account. You can use this credit to set up your first ad campaign and observe if the results are worth more investment.

4. Shopify Local Delivery

Generally, the majority of the consumers who shop online prefer direct deliveries to their local addresses. It can either be truck-side pickup or door delivery. Either way, your business should leverage this trend as much as possible to enhance customer experience. Shopify Local Delivery can help you achieve this. Even better, the app is free for all businesses, whether small or big. All you need to do is input the delivery addresses and charges for the Shopify admin. The app has several features that enhance the overall shopping experience. This includes the ability to optimize delivery routes and real-time push notifications. All these ensure you have timely updates on the order status.


Videos are increasingly becoming a vital tool for digital marketing. Videos are easy to create and have the potential to reach a bigger audience. Moreover, videos are easy to share across multiple social media platforms. Even better, you don’t have to pay anyone to create your videos. gives you the best experience when creating ad videos for your Shopify store. Actually, the whole process of creating videos in the app is effortless. You only need to choose the video type that matches your business needs. After that, you select the product that you wish to promote. does the rest automatically.

6. Fancy FAQ

Some Shopify tips that work in terms of stimulating sales include enhancing customer experience. For instance, customers should have clarity about their concerns every time they visit your Shopify store. You can achieve that by creating an FAQ section. Fancy FAQ app is a go-to option for stores that want to create user-friendly FAQ pages. With this app, you can boost your store’s credibility by giving instant answers to what the average consumer wants to know. This will increase sales in the long haul.

7. Advoz

Social media marketing is critical when it comes to running an online store. However, implementing and managing social media campaigns can be pretty challenging, especially if it’s your first time. Instead of outsourcing to a third party, you can leverage the Advoz app. Advoz app gives you access to certified digital marketing pros who can help optimize your social media campaigns. This saves you the time you would waste scouting for freelancers to do the same job. Also, you don’t risk working with a rookie. Professionals on Advoz can help you create custom ads for various social media channels. This includes Facebook, Instagram, and even Google. This gives you access to high-level leads that can turn into paying customers in your store.

8. BetterReplay

Do you worry about leads that never convert to paying customers on your Shopify website? Well, maybe it’s because the site is not that intuitive for many shoppers. BetterReplay app can help you observe the pages that consumers find hard to navigate on your site. With up to 5,000 recording sessions per month, you’ll have a more in-depth insight into the kind of experience your customers have. This can help you know the site’s areas that need improvement, whether it’s the contact form or the drop-down menu.

Enhance the Functionality of Your Shopify Store

The more functional your Shopify store is, the more you’ll get out of your business. Similarly, enhanced customer experience translates to more shoppers and revenues. Find the best apps featured on this guide that can help you achieve all these overarching business goals. Contact us today for digital marketing services that can help you realize all the benefits of Shopify.