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eCommerce, Email Marketing
Tired of poking around in Klaviyo and Shopify to try and get your custom form to appear? Don’t fear. Forge is here! Let us teach you how to embed your form with quick, easy to follow steps so you can stop banging your head on that keyboard! At Forge Digital Marketing, we pride ourselves on being a Klaviyo Silver Partner and a Shopify Partner. Our expertise in these platforms allows us to help businesses like yours maximize their marketing potential. Today, we’ll guide you through the process of embedding a Klaviyo form on your Shopify store. Whether you’re looking to grow your email list or engage more effectively with your customers, embedding a Klaviyo form is a crucial step.

Introduction

Embedding a Klaviyo form on your Shopify store is a fantastic way to capture leads and boost customer engagement. Klaviyo forms are versatile, customizable, and designed to integrate smoothly with Shopify, making them a perfect choice for store owners looking to enhance their marketing efforts. In this guide, we’ll walk you through each step of the process, ensuring you can implement this powerful tool effortlessly.

Why Use Klaviyo Forms on Your Shopify Store?

Before we dive into the how-to, let’s quickly cover why Klaviyo forms are beneficial for your Shopify store:

  • Increased Customer Engagement: Capture leads, promote special offers, and gather valuable customer insights.
  • Customization: Tailor forms to fit your brand’s aesthetic and specific needs.
  • Seamless Integration: Easily connect with your existing Shopify setup without technical hiccups.
  • Enhanced Conversion: Utilize captured data to send personalized emails and improve your marketing campaigns’ performance.

Getting Started: Prerequisites

To embed a Klaviyo form on your Shopify store, ensure you have:

  • A Klaviyo account.
  • A Shopify store.
  • Admin access to both platforms.

Step-by-Step Guide to Embedding a Klaviyo Form

Create Your Klaviyo Form

  1. Log into Klaviyo: Navigate to your Klaviyo account and go to the ‘Signup Forms’ tab.
  2. Create a New Form: Click on ‘Create Signup Form’ and select the type of form you want (e.g., pop-up, flyout, embedded).
  3. Customize Your Form: Use Klaviyo’s form builder to customize the design, fields, and behavior of your form. Make sure it aligns with your brand’s style and objectives.

Configure Form Settings

  1. Form Targeting & Behaviors: Set when and where the form should appear on your site (e.g., after a certain scroll depth, exit intent). This is a great place to revisit if you want to restrict your content to only showing on product pages, only to new users not yet subscribed to your Klaviyo lists and many more options! 
  2. Success Message & Integrations: Customize the success message and ensure the form is set to sync with your Klaviyo lists. If you’re offering an incentive like a coupon code for the user to subscribe, either place it in the success message or make sure you have a flow setup to deliver the (ideally dynamic) coupon to new subscribers.

Embed the Form on Shopify

    1. Generate the Embed Code: After saving your form in Klaviyo, navigate to the ‘Embed Code’ section and copy the code provided.
    2. Log into Shopify Admin: Go to your Shopify admin dashboard.
    3. Access Theme Editor: Under ‘Online Store,’ click ‘Themes,’ then ‘Actions,’ and select ‘Edit Code.’
    4. Add Code to Theme: Depending on where you want the form to appear, you can add the embed code to a specific theme file (e.g., theme.liquid, footer.liquid, or page.liquid).
    5. shopify embed klaviyo form
If you have a store using a Shopify 2.0 theme (which we really hope you do, it’s 2024) then you can use the Customizer App Embed drag and drop feature to drop in a form nearly anywhere you would want by adding a block and selecting the Klaviyo Form Embed. You will need your form ID to enter here which you can get from clicking on the edit button for the form you’re working on and then observing the 6 digit code at the end of the URL you’re on. Grab that URL extension 6 digits/characters and paste it into your Shopify drag and drop block element to make it come to life.embed a klaviyo form in shopify customizer
 
  1. Save & Publish: Save the changes to your theme file and publish them to see the form live on your store.
If you’re still facing issues, you might need to access the Shop Customize Theme section in Shopify and head to the App Embeds tab (normally on the far bottom left navigation in the theme customizer menu) and toggle on the Klaviyo javascript code. This should enable your integration! Peep the screenshot below:

Klaviyo app embed for onsite tracking in Shopify toggled off

Tips for Optimizing Your Klaviyo Forms

  • A/B Testing: Experiment with different form designs and placements to see what works best for your audience.
  • Clear Call to Action: Ensure your form has a compelling call to action that entices visitors to subscribe.
  • Mobile Responsiveness: Make sure your forms look great and function well on all devices.

Leverage Our Expertise

At Forge Digital Marketing, we’re not just Klaviyo experts; we’re also a Shopify Partner. Our team has been recognized for outstanding work in leveraging Klaviyo’s tools to boost eCommerce success. If you need personalized assistance or want to optimize your Klaviyo marketing strategy, we’re here to help.

Subscribe for More Insights

Stay ahead of the curve with the latest tips and tricks in digital marketing. Subscribe to our email list for more how-to guides and expert advice. If you need immediate assistance or have any questions, feel free to reach out to us directly. Let’s take your Shopify store to the next level together!
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Marketing, Sales

Shopify houses over 4 million online stores and records 2 million active users per day. Such staggering numbers are why the company registered revenue of $1.7 billion in Q2 of 2023

Still, millions of merchants struggle to increase their sales on Shopify over the long term.

It all points to the flawed assumption that the success of Shopify (as a brand) translates to success for e-commerce merchants who sell on Shopify. 

The fact is, driving consistent sales on Shopify requires the use of a winning strategy — or better still, a combination of proven strategies. You’re about to see them all in this blog. 

Your strategies for Shopify are important because they ultimately help you achieve your business goals, viz making more sales. 

Now let’s delve deeply into strategies that work on Shopify for sales and the tactics required to implement them. 

22 Proven strategies to increase sales on Shopify

Strategy #1. Content Marketing 

Content marketing leverages all kinds of content to bring your business to the forefront of your audience while providing value for the consumer. 

Without excellent content, your Shopify store will struggle to attract customers and your sales will be badly affected. 

On the one hand, quality content around your niche will help you engage your audience and build solid relationships that will ultimately reflect positively on your sales. 

Here’s an infographic (by Neil Patel) that aptly depicts how content marketing moves your audience down the sales funnel. 
Increase sales on shopify using content marketing

Now that you understand how important content marketing is to your Shopify success, let’s talk about how to do it right. 

Blogging: Create content that suits your audience

Your Shopify online store features a built-in blogging engine that allows you to share articles about your niche. Use it to create awareness for your brand while educating your target audience.

Increase sales on Shopify using blogging

Use all kinds of content to create that awareness

Your content marketing strategy shouldn’t be text blogs only. Include videos, high-quality pictures, infographics and even podcasts to deliver smashing content for your Shopify website.  

In this example, Kirrin Finch uses top-quality pictures to make their blog content even more appealing. 
Increase sales in Shopify with quality images

Leverage content marketing channels

Use content marketing channels like social media and email newsletters to broadcast your content. 

Your content must be optimized for search engines using keywords. We’re going to discuss that strategy next. 

Strategy #2. Search Engine Optimization

Search engines can organically drive potential customers to your Shopify site. But you have to first optimize your store for search engines to rank high in Search Engines Result Pages (SERPs). Here’s how to do it.  

Conduct keyword research

Keywords are search terms that users enter into search engines to discover relevant content. They’re immensely important because they help search engines satisfy the user’s search intent.

To find the right keywords you must conduct keyword research around your business niche. This can be done using Google auto-suggest. 

For example, if your business sells dog food, you can type the search term “dog food” on Google and take note of the keywords that pop up. 
Increase sales on shopify with SEO

Google Keyword Planner, Semrush and Ahrefs are tools that can help you find relevant keywords if you decide to use them. 

Use the keywords you found to create content for your blog. 

Also include those relevant keywords in your meta description, page URL, image description and blog content. But be careful to avoid keyword stuffing. Google will penalize you for that. 

P.S. Shopify allows you to edit website SEO on your product page. 

Navigate to the Product page and click on Edit. Include your title and add text that best describes the product — including your keyword in the description and title. 

Make your website easy to navigate

Google ranks websites based on how easy they are for users and crawlers to navigate. It’s the same for Shopify stores. 

Making your website easy to navigate also improves user engagement and lowers your bounce rate. The idea is to make sure a user doesn’t have to click more than three times to reach a particular product on your site. 

Your customers should be able to reach your product page in three clicks: Homepage > Product category > Product

You can do that by editing your store navigation menu structure. Head over to Online Store > Navigation and readjust your menu items. 

Blogging 

Publishing insightful blog posts around your target keyword on your website can attract organic traffic from search engines. 

Besides helping you build brand trust, educative articles also serve as a dragnet for backlinks which massively impacts your search ranking positively.

Finally, several SEO Apps on Shopify can help you level up your site for search engines. 

Strategy #3. User Generated Content

User-generated content (UGC) is created by loyal and satisfied customers about the business. UGC can be in the form of positive reviews, testimonials, social media posts, videos and podcasts. 

UGC, if used correctly, will impact your business’ ability to increase revenue through sales while retaining and adding new customers. Plus they improve your site’s visibility for search engines. 

How to get user-generated content

Ask your customers for reviews after every sale. You can ask customers to share unboxing and usage videos on their Instagram and TikTok pages with your hashtags. 

Not long ago, a video shared by TikTok user Trinidad Sandoval about the effect of an eye cream by Peter Thomas Roth went viral and caused the product to sell out in weeks.

@trinidad1967

♬ original sound – user3761092853451

Offer incentives to customers for leaving a review or posting about their purchase on social media. For example, you can offer discounts on future purchases and reward points. 

How to use user-generated content on your Shopify 

Share customer reviews on your social media pages and website. 

Use the Product Reviews app on Shopify to allow customers to leave reviews on your products

Increase sales on Shopify with product reviewsWe also love Yotpo reviews for Shopify for enhanced review capabilities like allowing customers to leave reviews with videos or photos!

Strategy #4. Paid Advertising

Paid advertising strategy can quickly take your Shopify sales to new heights if your organic strategy is proving slow. 

Using paid advertising, you can have your business in front of your target audience faster than through other organic strategies. 

Here are some types of paid advertising 

Search engine advertising. This strategy allows your business to reach customers who are searching for your products on Google, YouTube and other search engines. 

Social media advertising. Platforms like Google, Instagram, Twitter (X), and Facebook will promote your business to people based on their behavioural preferences like comments, likes and search history. 

Programmatic Advertising. Programmatic advertising automates the buying and selling of online ads using advanced algorithms and real-time bidding. It allows advertisers to target specific audiences with precision and efficiency. By leveraging data, it optimizes ad placements to reach potential customers more effectively on platforms like Shopify. We utilize third-party platforms like StackAdapt for our programmatic media buying.

Google Ads is a good place to start your paid advertising campaign. But first, you need to be clear about your target audience and your budget. 

Shopify lists some paid advertising apps that are popular among merchants on the platform as seen in this screenshot: 

Advertising apps for Shopify salesStrategy #5. Email Marketing

Email marketing can be a powerful force for driving Shopify sales as almost everyone uses email nowadays – stats put the number at 4.5 billion email users in 2023. 

A successful email marketing campaign will not just help your business make sales, it will also improve your brand awareness, customer loyalty and acquisition. 

Here are a few ways to improve your email marketing strategy

Personalize emails. Beyond addressing your customers by their first name, your email campaign must understand your customers’ needs and send them timely and relevant emails. A tool like Drip can help. 

Use a compelling CTA. Your Call To Action (CTA) is how your customers engage with your email. It has to be bold, concise and different from the body of the email. Here’s an example of a good CTA from Netflix.

Increase sales on Shopify with good CTA in email campaignsUse convincing subject lines. The first thing your customers see when you send your email is your subject line. That’s why you need to make it clickable and compelling. 

Segment your list. Your email campaign will convert better if you segment your audience based on various criteria like their interests, preferences, or demographics. 

Automation with a tool like Klaviyo can also help your campaign perform better.

Strategy #6. SMS marketing

SMS marketing will improve your brand awareness and help you reach your customers and potential customers faster. This strategy also keeps your audience engaged and that will often translate to sales. 

Here are a few ways to go about using an SMS marketing strategy

Send welcome messages to new customers

Welcome text messages can help you turn first-time visitors who subscribe to your list into customers. In this example, the brand offers a discount to a new store visitor. 

SMS marketing for Shopify sales Inform customers of sales and promotions.  

Keep your messages concise. This ensures you don’t bore your audience. 

Educate your audience with each message. Your campaign should inform your audience before selling. This improves brand trust and customer loyalty. 

Try out one of the several SMS marketing apps on Shopify to take advantage of this strategy. 

Strategy #7. Personalization 

Research shows that 80% of consumers are more likely to make a purchase when brands offer a personalized shopping experience. 

Creating a personalized shopping experience for your audience will lower the bounce rate from your site and improve your customer loyalty

How to personalize your shopping experience on Shopify

Use email marketing. To reach out to your customers based on their behaviour on your site. 

Use hyper-personalized search plugins. Shopify features plugins like Searchanise that can offer products based on the customer’s relevant shopping experience. 

Strategy #8. Social Media Marketing

To succeed on Shopify with social media you need a Social Media Marketing (SMM) strategy. Your social media marketing strategy will help you plan what content you’ll post, what social media channels you’ll use and how best to achieve your business goals through social media. 

Your SMM strategy will leverage sales channels on platforms like Facebook and Instagram to improve sales. You can do this easily by adding the Facebook and Instagram app on Shopify. 

For example, Blueland uses Instagram to sell its products with a direct checkout linked with Shopify. 

Shopify Sales on InstagramHere’s how to create a successful social media marketing strategy

Define your sales goals. Your business goals for using social media to improve sales should be clearly defined. 

Identify your target audience. You should be clear on your audience and how to reach them. 

Pick a Shopify SMM app to use for your strategy. We already highlighted Facebook and Instagram. But there are others.
Social media advertising for Shopify sales

Strategy #9. Influencer Marketing 

Influencer marketing is a strategy that will require you to partner with people who have a large following and audience on social media to advertise your brand. 

Influencer marketing is a brilliant method for skyrocketing sales on Shopify because you can leverage experts and influential people to drive purchasing decisions in favour of your business. 

How to get influencers to market your business

Gift your product for a review. An influencer in your niche will likely be open to reviewing your product if you gift it to them for free. 

As seen in this pic, Fatima reviews affordable laptops on YouTube. Brands reach out to her to get her to review their products. 

Offer discounts. You can offer influencers discounts on your product for a review. 

Live interviews and podcasts. You can ask an influencer for an interview or podcast from their social media pages. 

Strategy #10. Checkout optimization 

Your checkout optimization strategy can directly impact your conversion rate. The idea is to minimize all distractions for the shopper and drive them toward completing the checkout process. 

Checkout optimization makes the checkout process convenient, streamlined and pleasant for the customer. This reduces dissatisfaction and cart abandonment. 

A few checklists for checkout optimization

  • Keep it simple. In this example, the checkout on Rothys footwear store is simple and uncluttered. 
    Increase Shopify sales with clear CTA
  • Make your CTA clear. In the example above, the checkout button is clear and impossible to miss. 
  • Allow for guest checkout. Your site should allow people to checkout as guests to reduce the hassle involved in making a purchase. This option can be set in the Shopify admin panel.

  • Use an exit pop-up. Your pop-up can ask customers why they’re not completing the purchase and if you can do anything differently. 
  • Optimize your checkout process for speed and mobile
  • Only ask for credit card information at the last checkout stage

 

Strategy #11. Promotions and Discounts

Shoppers are often drawn to discounts and promotions on items they’re interested in buying. Shopify makes it easy to implement this strategy directly from the Discounts tab in your admin panel. 

Shopify admin panelHowever, there are ways to set discounts and promotions to drive sales for your Shopify business

Offer percentage discounts. Say from 5% to 50%

Free offers. Get customers to buy more by offering free products for a certain purchase. For example, “Buy three, get one free.” 

Use a discount pop-up template. This tells your visitors about your discount immediately when they arrive on your site. 

You can also offer discounts to get customers to sign up for your email newsletter. Here’s an example.

Grow email subscriber list exit popup ShopifyOffer holiday discount sales, particularly for returning customers. 

It all depends on how best you want to approach this strategy.  

Strategy #12. Use Wishlists

Some customers may be unwilling to pay for a product right away. That’s why your site should allow visitors to save items on their wishlist. This will help remind the customer of what they were previously browsing whenever they return to the store. 

Using wishlists and Save For Later, you can grow your email list which can be segmented for personalized email campaigns. 

Simple ways to improve Shopify sales using Wishlists

Use powerful wishlist apps that convert. An app like Wishlist Club serves this purpose effectively. Others like Wishlist Hero and Wishlist King also work. 

Remind visitors to save on wishlists. While customers browse your products, your app should remind them to save on their wishlist. 

Strategically place your wishlists. This makes it easy for customers to save items in just one click. Here’s an example:

Increase shopify sales through WishlistsNow let’s talk about some strategies that stop customers from abandoning your cart altogether. 

Strategy #13. Reducing Cart Abandonment

Research shows that nearly 70% of users who add an item to an online shopping cart will abandon it before checkout. You need to have a strategy to stem this tide for your Shopify store. 

To change this narrative for your Shopify store and improve your sales here are a few things you can do. 

Use a retargeting marketing campaign. You can set up a remarketing campaign using Google Ads that advertise your products to visitors who abandon your checkout process. 

Set up exit pop-ups. An exit popup will try to get the customer to rethink abandoning the cart. It also works to get their email and re-market to them via your email campaign. 

Look at this example by PushLiving

Again, Shopify has several apps you can use to create an exit pop-up for your site such as Privy, Popup Upsell and others. 

Follow up on social media and chat. You can use your list to market the same product to your visitors on social media. It’s also important to chat with your shoppers to find out why they’re not completing the checkout process. 

Strategy #14. Collaboration — Shopify Collabs

Your sales could move to the next level if you leverage the power of collaboration with content creators. This strategy has been made ever so easy with the Shopify Collabs program. 

Here’s how to get this strategy up and running for your brand

Sign up for Shopify Collabs. Head over to Shopify and sign up for the Shopify Collabs program as a brand

Shopify collaboration increase sales on ShopifyFind creators. There are thousands of creators on Shopify Collabs who will be open to collaborating with your brand. 

Create a collab program. After finding a creator that suits your brand, the next step is to create a collab. Creators are paid based on commission. 

Track sales. Shopify collabs allow you to track your sales through the system. 

Strategy #15. Improving Customer Satisfaction 

The lifetime value of a customer cannot be gauged on their first purchase but on how satisfied they are after every purchase.  

Excellent customer service is crucial for every brand that wants to improve customer satisfaction and increase sales. 

Here are 5 ways to improve your customer satisfaction

Offer multiple communication channels. Your customer should easily reach you across multiple channels – like Facebook, Instagram, Twitter and email. 

Stay in touch. You have to connect with your customers through various communication channels. For example, you can send messages to individual customers using the Shopify admin panel. Personalizing your conversations with customers fosters lasting relationships. 

Improve product quality. The quality of your product/service goes a long way to determine how satisfied your customers are. A high-quality product meets the expected need, lasts over time and works without adverse effects. 

Meet expectations. Every customer has an expectation they want your product to meet. Achieve this and you have a loyal customer. 

Respond to complaints and feedback. When it comes to customer service your handling of complaints and feedback is what matters most to your customers. If they feel you don’t take their concerns seriously, they’ll take their business elsewhere. 

Customer satisfaction rests on your product quality and your ability to resolve issues efficiently to meet the expectations of your clients. 

Strategy #16. Payment options 

Your sales could be suffering because your business doesn’t offer a convenient payment method for your customers.  

The good news is, that Shopify offers numerous payment options for merchants besides credit and debit card payments. 

For example, Ketnipz offers their customers an express checkout using Amazon Pay and Shop Pay

Shopify payment options to increase salesBut that’s not all. There are other payment options on Shopify like PayPal, Mobile Wallet, PayLater and even Crypto. 

Here are some checklists for choosing a payment option that ultimately increases your Shopify sales:

  • Understand what works for your audience.  
  • Transaction fees. Customers will prefer an option with the lowest transaction fee and chargebacks. This also affects your profit margin. 
  • Availability. The best payment option will allow customers to pay from anywhere in the world. 
  • Security. Your payment option should be risk-free for the customer with efficient anti-fraud measures. 

Strategy #17. Mobile Optimization

More than 79% of Shopify traffic comes from mobile devices like mobile phones and tablets. The figure continues to increase year on year. And it’s why your Shopify store must be optimized to work on all kinds of devices. 

Your strategy should have a plan for mobile because it improves your search engine ranking, lowers your site’s bounce rate, and ultimately improves sales. 

Here’s what you have to optimize your site for mobile

Improve page load speed. Stats show that a delay of one second reduces your conversion rate by 7%. 

Easy navigation. We talked about this in Strategy #1. Your users should be able to browse through your website with minimum effort. 

Visuals. Your mobile strategy shouldn’t sacrifice quality product images for speed. For example, the mobile page of Tenthousand’s Shopify store is irresistible as it features quality images, placed at the centre of the screen. 

Improve your mobile landing page. This is the first impression users will have when they land on your site. 

Google Analytics, Mobile Friendly Tests and PageSpeed Insights are a few tools to check how optimized your site is for mobile. 

Strategy #18. Optimizing Landing Page Content

Mobile aside, the overall landing page of your Shopify store has to be optimized to convert your visitors into paying customers. As mentioned earlier, your landing page is the first impression your visitors will have of your site. And you don’t get a second chance to make a good first impression. A visitor typically makes a decision about your business after 0.05 seconds on your landing page.

Note: Your landing page is not the same as your home page. You need a strategy for optimizing your landing page

The first things to look at are the page speed, the quality of images (remove oversized, distracting images), your CTA and social poof. 

Best tips for optimizing landing page content

Write a smashing headline. The first 10 words of your landing page headline are the most important. Think it through. 

Include social proof. Feel free to add user-generated content like reviews, testimonials and social media posts on your landing page. 

Use quality images. And video too if it doesn’t reduce your site’s speed. 

A powerful CTA. Your call to action has to be clear, compelling and visible. 

Optimize it for mobile. This is a powerful strategy for driving conversion as already discussed. 

Now here’s a great example of a landing page that converts, by Huppy

Shopify landing page that converts to increase salesAs you can see, the landing page above features powerful social proof, a persuasive copy and a clear call to action.  

Strategy #19. Upselling and Cross-selling  

Upselling and cross-selling is an easy-to-implement strategy that can skyrocket your Shopify sales this year. It simply involves encouraging your customers to purchase more products on your site that add extra value and complement what they initially bought. 

For example, a fashion store can offer a customer who bought a pair of jeans a matching T-shirt and belt for half the price. 

Doing this effectively on your Shopify store can take your sales to new heights while providing massive value for your customers. Why wouldn’t they want to do business with you now? 

Shopify apps like Visually All‑In‑1 Optimization are excellent for cross-selling and upselling.

Strategy #20. Using Referrals

A strong referral strategy is efficient for increasing sales on Shopify and reaching new customers. This strategy turns your customers into your marketers. 

You can implement this strategy using the Shopify Affiliate Program. This program allows merchants to offer incentives to customers for referring a new customer to their store. This strategy works perfectly because customers are usually more trusting of fellow customers. 

How to create a Shopify referral program

Identify your audience. Their demographics, location, preferences etc. 

Decide on software. This will allow you to track your progress and offer rewards.  

Decide on your incentives. This will be based on your budget and your business goals. 

Invite customers to join the program. Broadcast your referral program using various communication channels like social media and email marketing. 

Strategy #21. Live Chat and Automated Responses

The best Shopify brands have a live chat feature on their website to keep shoppers engaged with fast answers to questions. This ensures that the customer is never confused or frustrated to the point of abandoning their intended purchase.

Reduce Cart abandonment to increase salesBut it’s almost impossible to be readily available to respond to shoppers, even for a growing brand. That’s where automated responses using chatbots can help. 

Shopify apps allow you to use chatbots that can respond to customer queries 24/7 with the best answers from your FAQ database. 

Chatbots are also important for designing Shopify landing pages that convert. 

Strategy #22. Free Shipping

Customers are drawn to online stores that offer free shipping because it takes away the ‘annoying’ extra cost of buying a product. Free shipping has proven to nudge customers into spending more than they initially intended.  

Research has shown that customers expect free shipping from online stores when they spend above a certain limit. 

Ecommerce brands have gone with the trend and now offer free shipping to high-spending customers. 

For example, the Naja store offers free shipping for orders that are above $150. They make it clear from their landing page. 

Offer free shipping increase shopify salesVarious strategies can be implemented around free shipping to improve your Shopify sales. 

Brands can use free shipping offers to:

  • Drive sales for a particular product
  • For clearout sales
  • Gain new customers around a geographical location. 

Bonus strategy. Selling on Marketplaces 

If you’re still hungry to reach more customers and improve your sales, one more strategy to try is selling on different marketplaces. Shopify encourages both small and big brands to leverage the power of other large marketplaces to improve their sales. 

Here are some marketplaces you can consider selling on: 

  • Amazon
  • Etsy 
  • eBay
  • Walmart
  • Bonanza

Choosing the right marketplace for your brand requires some research on your part to find out what works best for your target audience and the fees involved.

Make more sales on Shopify today! 

As you’ve already seen, multiple strategies can be combined to increase sales for your Shopify store. Now there’s no more excuse why you shouldn’t be seeing positive results going forward. 

But if you’re still at a loss on what strategy to use and how best to use it, you can contact us at Forge and we’d be glad to help. 

Remember — the smallest changes can sometimes make the biggest difference for your Shopify sales. To start seeing instant results you must take action immediately using the information already at your fingertips. 

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eCommerce, Email Marketing, Marketing, SMS Marketing
With Klaviyo integrations you can retrieve and turn ecommerce marketing data into paying customers.  In 2022 Klaviyo helped its users generate $2.2B in revenue via email and SMS on Black Friday sales alone. We can only expect more in 2023  Klaviyo provides a robust technology that allows you to automate your email marketing and SMS campaigns at the click of a button.  What’s more, Klaviyo’s advanced features are tailored to help your business retain and gain new customers while you channel your energy into delivering the best product or service.  But first, you must spare a moment to understand how Klaviyo integrations can help your eCommerce business grow and achieve success this year.  

Klaviyo Ecommerce Integrations

Klaviyo is not just an email marketing and SMS powerhouse. This platform is known for providing rich integrations with ecommerce platforms such as Shopify, WooCommerce, Facebook Ads, Google Ads, Tapchart and Magento.  But that’s only the tip of the iceberg.  There are over 300 different Klaviyo integrations for any ecommerce platform to choose from.  Integrations are what sets Klaviyo apart from other marketing platforms because they allow you to automatically track, analyze and manage your customer behaviour.  With the data you’ll get after integrating Klaviyo, you can gain strategic insights that will give your business a competitive edge.  And of course — with the right metrics at your fingertips — you can provide excellent customer service to keep your customers loyal.  If your business is running on any ecommerce platform, rest assured that Klaviyo has a lightning-fast integration to support it.  Let’s delve deeper into how you can integrate your eCommerce platform with Klaviyo. 

How to integrate your Ecommerce platform with Klaviyo

Integrating your ecommerce platform with Klaviyo starts with signing up for a free Klaviyo account. The entire process takes less than two minutes.  Klaviyo allows you to start integrating your ecommerce store immediately after signing up.  However, if you decide to skip the process you should arrive at a screen that looks like this:  You can always log in and integrate your ecommerce platform, by clicking your account name on the lower left corner of your dashboard and clicking integrations on the next pop-up.  The next page will show you hundreds of Klaviyo integrations you can choose from. You can do it in a few simple clicks.

Be sure to have your API key from your website handy.   After integration, Klaviyo can synchronize data from your ecommerce platform. That gives you insights and metrics which can be turned into revenue if maximized. 

Top 7 Klaviyo integrations

Let’s talk briefly about some of the most used Klaviyo integrations. Remember, there are hundreds of Klaviyo integrations for ecommerce businesses today. 

1. Shopify integration

If you have a Shopify store, Klaviyo integration can help bring the data of your customers into Klaviyo. That will allow you to get insights into what customers are doing on your site and their buying patterns. This is ultimately crucial for making better business decisions. 

2. Woocommerce integration

With Klaviyo Woocommerce integration you can send targeted emails to customers, create automated workflows and also synchronize the historical data of your customers. 

3. Optin Monster Klaviyo integration

Klaviyo Optin Monster integration allows you to create irresistible, high-performing pop-up forms to better retain customers and reduce the bounce rate from your site. 

4. Facebook Ads integration

Klaviyo Facebook integration will help you to collect email addresses from Facebook ads, create custom audiences and advertise to inactive customers. 

5. Gatsby Klaviyo integration

Gatsby Klaviyo integration will help you to gather data about your customers on Instagram. This is one powerful tool that can help a brand view metrics of its customers, run automated campaigns and find micro-influencers. 

6. Zendesk integration

Zendesk is a powerful tool for customer service. By integrating your Zendesk with Klaviyo you can sync data between both platforms which will enable you to target your customers based on the interactions with your support team.  

7. Tapcart integration

Tapcart Klaviyo integration can help you create a mobile app for your ecommerce store without coding. With that, you can send push notifications to your customers such as abandoned cart notifications and new product alerts. 

FAQs on Klaviyo integration 

What is the best use of Klaviyo integrations?

One of the best uses of integrating Klaviyo with your site is automation and data science. Klaviyo is also perfect for email marketing, SMS, promotions and customer service. 

How many Klaviyo integrations are allowed on my account?

Klaviyo only supports one integration per account. That means you can’t integrate more than one ecommerce platform on your Klaviyo account.  The only way around this is to create other Klaviyo accounts, particularly if you have more than one ecommerce store for the same business.  

Is it possible to send custom data to my Klaviyo account after integration?

YES. Klaviyo’s flexible APIs allow you to easily import custom data to your account.  Check out how to manually import data into your Klaviyo account. 

Exactly how many Klaviyo integrations are there?

Klaviyo has every integration known to man, according to Maple.  But our research shows us that there are 315 Klaviyo integrations.  However, Klaviyo attests that it is possible to find a few ecommerce platforms that don’t support Klaviyo integration

Klaviyo does not integrate with my ecommerce platform, what do I do?

If Klaviyo doesn’t support your ecommerce site, you can contact them and they will get it done quickly.

Wrapping up

Klaviyo integrations are easy and free to set up.  With Klaviyo integrations properly set up for your business, it’s possible to generate a minimum of 25% of your monthly ecommerce revenue through Klaviyo in your first month. The system is that good.  Besides the revenue that follows Klaviyo integration, it’s arguably the best platform when it comes to ecommerce automation and creating a varied list of workflows.  It’s time for you to take a closer look at what Klaviyo can do for your business by signing up

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eCommerce, Email Marketing, Marketing

Klaviyo Shopify integration is simpler than ecommerce enthusiasts make it sound. In fact, the entire process can be completed in minutes if one follows a few simple steps.  Once integrated with Shopify, Klaviyo will synchronize all the data from your store and allow you to efficiently run SMS and email marketing campaigns, create automated flows and so much more.  In 2022, eCommerce brands leveraged Klaviyo to generate over $2 billion in revenue. That was only possible because those businesses took the extra step to integrate their ecommerce platform with Klaviyo.  Now, let’s help you integrate your Shopify store with Klaviyo. 

How to integrate Shopify with Klaviyo 

You have to do it from your Klaviyo account. Log in to begin or create a new account for free. Klaviyo allows you to integrate Shopify straight from the account setup wizard. Alternatively, you can add Shopify from the integration tab in your Klaviyo dashboard.   Click on your account name in the lower left corner of your dashboard. Next, click on IntegrationOn the integrations page, scroll down or search for Shopify. Click on Add Integrations on the right. On the next page, paste the URL of your Shopify store. It must be in the format mystore.myshopify.com as shown in the URL placeholder

Additional configuration settings

Sync your Shopify email subscribers to Klaviyo: this automatically adds all your customers who subscribed to email marketing while shopping with you on Shopify. Next, select a list to add those subscribers from the dropdown menu — preferably Newsletter. You can do the same for your SMS subscribers if you have activated your phone number on Klaviyo. Sync data to Shopify: We recommend selecting Sync all profiles. That way the two sites will have a complete handshake. Finally, click on Connect to Shopify. On the next page click on Install App at the top right of your screen or bottom left.   You’re all set. Your Shopify store is now integrated with Klaviyo. 

How to integrate Klaviyo with Shopify Plus

Shopify Plus is basically Shopify with more advanced features.  When you integrate your Shopify store with Klaviyo, Klaviyo sees it as a Shopify Plus store — that’s if your Shopify domain is for a Shopify Plus account.  You won’t find a Shopify Plus integration app on Klaviyo because it’s the same as normal Shopify. 

Key Benefits of Integrating Shopify Plus with Klaviyo (vs standard Shopify)

  • You’re allowed to edit your Shopify checkout to include a custom opt-in language, premium Klaviyo forms and lots more. 
  • You can disable transactional emails in Shopify and send them through Klaviyo. This creates a seamless brand experience.

Benefits of Klaviyo Shopify integration

Data management. This is one of the greatest benefits of integrating Shopify with Klaviyo. Doing this allows Klaviyo to synchronize historical data and other transactional data. Thus, you can create tailored email marketing campaigns, flows with triggers and scale your business. Klaviyo support can help you do this.  Customer support. Klaviyo will help you understand your customers’ needs and serve them better. The impact of this on brand loyalty cannot be overemphasized.  Audience segmentation. Klaviyo integrations allow you to segment audiences based on the customer data retrieved from Shopify such as purchase frequency, cart abandonment, items purchased, conversions and more. Automation. Klaviyo integration with Shopify opens the door to automated email and SMS marketing campaigns. This allows you to focus more on the business side of things. Study shows that automated campaigns generate 4x more revenue compared to others. 

FAQs on Klaviyo Shopify integration

How much does it cost to integrate Shopify with Klaviyo?

Integrating Shopify with Klaviyo will not cost you anything, however, there’s a cost when you try to take your email marketing to the next level.  Klaviyo email marketing is free for 0-250 email contacts. You also get 150 SMS/MMS credits free.  However, Klaviyo costs $35 per month for businesses with more than 250 email and SMS subscribers. Check out Klaviyo’s full pricing

How do I integrate my Shopify customers with Klaviyo?

Your Shopify customers will automatically show up in your Klaviyo data when you integrate Shopify as shown earlier.  However, you have to make sure you select Newsletter when syncing your Shopify email subscribers to Klaviyo.  To do it, select your account name in the bottom left of your Klaviyo dashboard and click on Integrations. Select Enabled Integrations and click on Shopify. That will take you to your Shopify integration settings page.  Below Sync settings, on the From Shopify tab, select the box next to Sync your Shopify email subscribers to Klaviyo.

What Shopify data does Klaviyo sync? 

After integration, Klaviyo syncs events data, profile data, catalogue data, email subscribers, customer phone numbers and lists.  For historical data, Klaviyo syncs data from your Shopify account in the last 90 days. That allows you to engage with and gain insight on some of your most recent customers. 

What other brands can be integrated with Klaviyo?

Besides Shopify, other big ecommerce platforms that can be integrated with Klaviyo include Woocommerce, Wix, Magento, Facebook, Google, Magenta, BigCommerce, Aftership and numerous others. 

What kind of platform is Klaviyo? 

Klaviyo is arguably the best marketing and automation platform built to support ecommerce businesses of all sizes. Klaviyo is not an ecommerce platform on its own as you can’t buy or sell on it. 

Final takeaway

Integrating Klaviyo with Shopify is an easy and straightforward process that can be completed in minutes as we have shown.  Shopify, as powerful and profitable as it is, can be turned into a different beast when integrated with Klaviyo.  The benefits of integrating Shopify with Klaviyo are numerous, most of which have already been highlighted here. We recommend that you sign up for a Klaviyo account if you’re serious about taking your ecommerce marketing to the next level. That’s if you haven’t done so already.
0

Website Design & Development
Did you know that, in 2021, an estimated 2.14 billion people shopped digitally? This is over 27% of the world’s population.  Are you looking to improve website usability on your Shopify site? If so, you’ve come to the right place.  This article covers everything you need to know about the user experience, so you can create the best website possible. You’ll learn how to implement SEO, utilize headers, increase loading times, and more.  Let’s begin!

Improve Page Loading Times

You don’t want to detract visitors from your site before they even load your page in its entirety. Part of the user experience is a website with a fast loading time, especially a Shopify website. You can test website performance by using things such as Google’s performance tool. You can also perform an audit using Google’s PageSpeed Insights.  If your site is slow to load, you may lose your visitors to competitor sites. To reduce page loading times, you can optimize images. Once you reduce the file size and scale them to the appropriate size before re-uploading them to your site, you’ll find that they load faster, along with the rest of your pages.  You can also optimize CSS files along and cache your browser to assist with page speed. 

Focus On Your Call to Action

Your call to action (CTA) is an integral part of SEO. It tells your customers to take action and helps show them what content is the most important. When you have clear action words, your visitors can navigate your page easier so they know how to get what they want, faster.  You can use buttons to aid in your CTA, but remember to use words that encourage your visitors to take the next step forward with their purchase. Aim for words with emotional tethers. Your words should be bold, stand out, and be time-sensitive so they know to take action immediately to take advantage of savings, a sale, a promotion, etc.  “Sign Up Today” and “Get Started” are great CTA words to use. 

Create a Uniform Website

You want your website to have a sense of consistency and uniformity. This is a vital factor and crucial for your website’s usability. When each page has a similarity to it, your visitors become more easily acquainted with your brand and product.  Stick to similar fonts and colors to keep a sense of cohesion from page to page.

Use Bullet Points

Bullet points are essential for any type of ecommerce UX. They help your visitors understand the key benefits of your product, how you can solve their problems, and key features. Bullet points help them determine this in a short amount of time. Don’t bombard your visitors with walls of text— make everything scannable and easy for them to read and quickly navigate.  There’s no shortage of neat icons available to use, so you can get creative when using bullet points and integrate your brand into them. You can also use images so your reader can visualize each bullet point (more on that shortly).  A mix of bullet points and scannable text sets your website apart from the competition. 

Incorporate Images

Images (in moderation) are your friend. You can even add alt tags to your images to help your website rank higher in Google Images. Plus, alt tags are a great way to help the visually impaired navigate your website, and if your images fail to load, your alt tags will keep visitors engaged.  When looking for images, avoid stock photos when possible. Use pictures of your product or services to help build trust with prospective customers. This isn’t to say that stock images don’t have a time and place. But it’s still a great idea to showcase your work whenever possible.  You can even create infographics to help visitors better understand your products and services. 

Use a Simple Layout

To avoid confusion on your website, it’s best to stick to a recognizable layout. Site visitors rely on a conventional navigation bar to help them toggle across your site. You should include links to your most important pages using simple terms. In short, make everything as user-friendly as possible and utilize a familiar layout so visitors feel comfortable when accessing your site. 

Utilize Headers and Subheaders

Headers and subheaders are key. As previously mentioned, walls of text might send visitors running to a competitor’s site.  On average, human beings have an attention span of 8.25 seconds. Break your text up into scannable paragraphs and use headers and subheaders to help your visitors navigate your site easier. Instead of forcing visitors to read walls of text, make it easy for them to locate the information they’re seeking. You can even create (and hyperlink to) a table of contents so they can easily click on the information they’re searching for.  Even better, headers and subheaders help with your SEO, as they help Google to better understand your website’s content. 

Highlight Important Features and Services

You should always incorporate a section that highlights all of your business’s products, services, and benefits. This is a quick, easy way for visitors to gather all the information they need. You can even use icons so your most important features stand out amongst the rest, along with images to illustrate your product’s benefits. 

The Best Tools for Website Usability

Now that you know how to improve website usability, you can implement the tips and tricks in this article to help you get the most out of your Shopify site.  Forge can help. We’ll work with you to create the best digital strategy for your business’s needs. Contact us today to get started.  

 

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eCommerce, Email Marketing

Did you know that email marketing boasts an impressive ROI of $36 for every $1 spent?

You want to start 2023 with a bang, but you’re not sure how.

It’s tough to know where to start when it comes to email marketing. There are so many different options and strategies that it can be hard to know where to begin.

But don’t worry. Keep reading this email marketing guide because these five email marketing automation will help you get started on the right foot and boost your business in the process.

What Is Email Marketing Automation?

Email marketing automation is a powerful tool that enables you to send automated emails to your customers and prospects. It takes the manual effort out of email marketing and allows you to manage your campaigns more efficiently.

By automating repetitive tasks like lead nurturing, welcome emails, follow-ups, order confirmations, and upselling messages – you can save time and focus on other areas of your business.

With email marketing automation, you can create personalized emails that are triggered by user actions or behavior within your sales funnel. This allows you to target specific users with relevant messages at the right time – increasing the chances of conversion.

You can also segment contacts based on their interests or preferences so that they receive more relevant content tailored specifically for them. Furthermore, you can access analytics and insights to help you measure the performance of your campaigns, and make adjustments accordingly.

Benefits of Email Marketing Automation for Ecommerce

Now that you understand the basics, let’s look at some of the benefits email marketing automation can offer eCommerce businesses.

1. Create Better Relationships With Customers

Automated emails can be used to nurture existing relationships and build new ones. You can reach out to inactive customers with personalized messages, thank loyal customers for their purchases, send special offers or promotions to reward them, and ask for feedback to improve your products and services.

2. Optimize Your Sales Funnel

With email automation, you can set up automated workflows or sequences that will help you identify where prospects are dropping off in the buying process – allowing you to adjust accordingly. This can help you optimize your sales funnel and get more people through it successfully.

3. Low Maintenance & Cost-Effective

Automating manual tasks is a huge time saver, as well as a money saver. You can use email automation to send personalized emails to customers without the time commitment or cost of manual labor. This allows you to focus on other areas of your business and ensure that customer relationship are taken care of.

4. Increase Sales

By targeting customers with personalized and relevant content, you can increase the chances of conversion. Automated emails can be used to upsell related products, drive repeat purchases and boost overall revenue.

5 Types of Email Marketing Automation for eCommerce

Now that you know why email automation is useful for e-commerce, let’s look at the various types of emails you can automate.

1. Welcome Emails

Welcome emails are a great way to create a warm and inviting first impression with new subscribers or customers. Not only do they provide an introduction to your brand, but they also set expectations for what’s to come!

By customizing each welcome email based on the individual, you can ensure that their experience is unique, personal, and most of all memorable.

It’s important to start establishing relationships early on that will not only keep people coming back but convince them this was a worthwhile addition to their lives!

2. Abandoned Cart Emails

Abandoned cart emails can provide an effective boost to sales, so they’re worth exploring if you run an online store. When a customer adds items to their cart but fails to finish the checkout process, these automated messages serve as a reminder that encourages them to return and complete the process.

In addition, you can drive conversions even further by providing incentives with your abandoned cart emails. For example, offering a small discount or free shipping may be just the thing customers need to go back and finish their purchase.

Adding abandoned cart emails to your arsenal of sales tools is a no-brainer, and could wind up making a big difference in your overall conversions and profits.

3. Win-Back Emails

Win-back emails are an incredibly powerful way to revive relationships with your inactive customers and make sure they don’t get away! Everyone loves the feeling of a bargain or the convenience of free shipping.

Incorporate these techniques with your win-back emails when you reach out to past customers and you’ll be sure to lure them back into your store.

Creating a good win-back email is a craft in itself, so make sure you take time to consider what kind of incentives you’re offering and how best to communicate them. With well-crafted win-back strategies, past customers can become future patrons once again.

4. Upsell & Cross-Sell Emails

Upsell and Cross-sell emails are excellent marketing tools. They allow businesses to up the value of each purchase by promoting related or complementary items which may help the customer fulfill their needs and wants.

These emails build on what customers have already purchased and help business owners overcome any objections the customer may have with extra incentives, such as discounts or even free offers.

By utilizing these strategies, businesses can increase their sales and develop a loyal customer base. Customers also benefit from getting additional products that further enhance their shopping experience.

5. Newsletter and Promotional Emails

Crafting effective newsletters and promotional emails is important for any business looking to expand its reach. Not only do they keep customers informed, but they also help build brand loyalty.

The purpose of a newsletter is to communicate the benefits of your service or product in concise language that makes your subscribers feel special and valued. On the other hand, promotional emails are used to drive sales by presenting direct offers.

A clear call to action should be included so that potential customers have an easy time claiming discounts or learning more about products they may find appealing.

No matter which type of automated message you send out, it is integral that you personalize your content so that every customer feels heard and connected to your business.

Need Help With Your Email Marketing?

As you can see, there are many fantastic email marketing campaigns that you can use in 2023 to increase your business. Master the above tactics, and you’re on your way to success.

For more information on email marketing, contact us today.

Ecommerce email marketing-agency

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eCommerce, Website Design & Development

Did you know that over 600,000 businesses are founded in the United States each year? Not all of these go on to become successful companies, though, and it’s essential to understand the key factors that influence your longevity. One of the most important is your website conversion rate, which details how likely your site visitors are to convert into customers.

This is a key component of website design that you should not overlook, and conversion rate optimization is an essential responsibility you must handle as an entrepreneur.

Let’s explore everything you need to know about how to quickly increase it.

Streamline Your Landing Pages

As you might guess, it’s essential to remove all clutter from your landing pages. Your visitors should be able to see what you’re offering and how it can benefit them within seconds of arriving on your page.

Too much text, images, or videos can overwhelm potential customers and lead them to leave without taking action. To determine whether your landing pages have an effective design, ask yourself the following questions:

  • Is my value proposition clear?
  • Are my CTA buttons visible and easy to find?
  • Is there too much information on the page?
  • Can visitors easily navigate to other parts of my website?

If you’re not sure whether your landing pages are up to par, consider conducting user testing.

This involves showing your page to potential customers and asking for their feedback. This can help you identify design flaws that are causing potential customers to leave without converting.

This can also go a long way when it comes to helping you reduce your bounce rate. This is a metric that Google uses to determine if a website is high-quality. As the name suggests, it refers to a scenario where people immediately leave a website after visiting it, thus “bouncing” off of it.

Strengthen Your Call to Action (CTA)

Your CTA is one of the most important elements of your website, so it’s essential to configure it properly. Ideally, your CTA should be clear, concise, and offer a strong incentive for customers to take action. Here are a few tips for crafting an effective CTA:

  • Use persuasive language that urges visitors to take action
  • Keep your CTA short and to the point — no more than a few words
  • Use a CTA button rather than a text link
  • Place your CTA in a prominent location on your website

Make sure to test different CTAs on your website to see which ones are most effective. Try changing the color, location, and wording of your CTA to see if it has an impact on your conversion rate.

Offer Discounts or Coupons

Discounts and coupons can be a powerful motivator for customers to convert.

If you’re not currently offering any type of discount, consider doing so as a way to increase your conversion rate. Just make sure that your discounts are well-targeted and relevant to your potential customers.

There are a few different ways to offer discounts on your website:

  • Use pop-ups or banner ads to advertise your discounts
  • Include a coupon code in your email marketing campaigns
  • Promote your discounts on social media

If you decide to offer discounts, make sure to track how they impact your conversion rate. This will help you determine whether they’re a worthwhile investment for your business.

Make It Easy For Visitors to Contact You

If potential customers can’t easily contact you, they’re likely to give up and look elsewhere. Make sure that your contact information is prominently displayed on your website, and consider adding a live chat feature to make it even easier for visitors to get in touch.

It’s also important to respond promptly to any inquiries that you receive. If visitors have to wait days or even weeks for a response, they’re unlikely to convert.

Provide a Money-Back Guarantee

Money-back guarantees can be a great way to increase your conversion rate. They remove the risk for customers and give them the peace of mind they need to make a purchase. If you don’t currently offer a money-back guarantee, consider doing so in one of the following ways to increase conversions:

  • Offer a full refund within a certain time period (e.g., 30 days)
  • Offer a partial refund (e.g., 50% of the purchase price)-
  • Offer a store credit rather than a refund

Whichever option you choose, make sure that your money-back guarantee is prominently displayed on your website. This will give potential customers the reassurance they need to convert.

Test Different Versions of Your Landing Page

You can never be sure which version of your landing page is going to be most effective. The only way to know for sure is to test different versions and see how they perform.

A/B testing is a great way to compare different versions of your landing page and see which one converts at a higher rate. Consider the following when designing your landing page:

  • The headline
  • The copy
  • The images
  • The CTA
  • The layout

Try testing one element at a time so that you can isolate the impact that it has on your conversion rate. Once you’ve found a winning combination, you can be confident that you’re driving more conversions.

Improving Your Website Conversion Rate Is Easier Than You Might Think

Although the process can seem intimidating at first, it’s much more straightforward than most people expect. As long as you keep the above information in mind about how to optimize your website conversion rate, you shouldn’t encounter issues in the future.

Want to learn more about what we have to offer? Feel free to get in touch with us today and see how we can help.

0

eCommerce
The number of online retailers is growing rapidly, thanks to the changing consumer shopping behavior. Today, we have more than 7.9 million eCommerce stores in the world. The US is home to around 2.1 million of these stores. From these numbers, you can tell that the competition is pretty stiff. That’s why B2C venture owners look for Shopify store apps to enhance the functionality of their online retail platforms. For instance, some apps can assist with email marketing or adding customer feedback. However, the number of Shopify apps in the industry can be pretty overwhelming. Each one of them claims to offer the best features for free. To some extent, we know this is not true. Check out this guide to learn more about reliable Shopify apps.

1. Shopify Email

Nearly every online business relies on email marketing to promote its operations. Shopify Email is a great app that creates an email list and oversees your campaigns. For instance, you can access the email addresses of the subscribers on your Shopify admin. What’s more, Shopify email allows you to automate branded campaigns. The app comes with in-built templates that are easy to customize. Also, you can attach your brand logo and product images to the templates. This also includes product descriptions. Shopify Email gives you free 2,500 emails every month. Users then pay $1 for every 1,000 emails sent on top of this threshold. After sending the emails, you can track results for various parameters, such as clicks, opens, and purchases.

2. Get Oberlo App from Shopify Store

Does your business rely on B2B supplies to fulfill consumer needs? If so, the Oberlo app shouldn’t miss in your Shopify design. This app allows you to search multiple B2B suppliers and add them to your Shopify store. There’s more than that. You don’t have to handle products from other suppliers when selling them to your customers. Instead, you can dropship the product, and the supplier sends it directly to the consumer. Doesn’t that sound convenient?

3. TikTok Shopify App

Every internet owner knows that TikTok is the next biggest thing in social media. In fact, TikTok is number six in the apps with the highest consumer spending globally. For this reason, you would want to get the TikTok Shopify app to stimulate sales. With this app, you can have a greater reach to the millennial generation. The app is relatively easy to use, especially when creating ad videos. Even better, you can track the results of your marketing campaigns. On top of that, you’ll get a free ad credit in your account. You can use this credit to set up your first ad campaign and observe if the results are worth more investment.

4. Shopify Local Delivery

Generally, the majority of the consumers who shop online prefer direct deliveries to their local addresses. It can either be truck-side pickup or door delivery. Either way, your business should leverage this trend as much as possible to enhance customer experience. Shopify Local Delivery can help you achieve this. Even better, the app is free for all businesses, whether small or big. All you need to do is input the delivery addresses and charges for the Shopify admin. The app has several features that enhance the overall shopping experience. This includes the ability to optimize delivery routes and real-time push notifications. All these ensure you have timely updates on the order status.

5. Promo.com

Videos are increasingly becoming a vital tool for digital marketing. Videos are easy to create and have the potential to reach a bigger audience. Moreover, videos are easy to share across multiple social media platforms. Even better, you don’t have to pay anyone to create your videos. Promo.com gives you the best experience when creating ad videos for your Shopify store. Actually, the whole process of creating videos in the app is effortless. You only need to choose the video type that matches your business needs. After that, you select the product that you wish to promote. Promo.com does the rest automatically.

6. Fancy FAQ

Some Shopify tips that work in terms of stimulating sales include enhancing customer experience. For instance, customers should have clarity about their concerns every time they visit your Shopify store. You can achieve that by creating an FAQ section. Fancy FAQ app is a go-to option for stores that want to create user-friendly FAQ pages. With this app, you can boost your store’s credibility by giving instant answers to what the average consumer wants to know. This will increase sales in the long haul.

7. Advoz

Social media marketing is critical when it comes to running an online store. However, implementing and managing social media campaigns can be pretty challenging, especially if it’s your first time. Instead of outsourcing to a third party, you can leverage the Advoz app. Advoz app gives you access to certified digital marketing pros who can help optimize your social media campaigns. This saves you the time you would waste scouting for freelancers to do the same job. Also, you don’t risk working with a rookie. Professionals on Advoz can help you create custom ads for various social media channels. This includes Facebook, Instagram, and even Google. This gives you access to high-level leads that can turn into paying customers in your store.

8. BetterReplay

Do you worry about leads that never convert to paying customers on your Shopify website? Well, maybe it’s because the site is not that intuitive for many shoppers. BetterReplay app can help you observe the pages that consumers find hard to navigate on your site. With up to 5,000 recording sessions per month, you’ll have a more in-depth insight into the kind of experience your customers have. This can help you know the site’s areas that need improvement, whether it’s the contact form or the drop-down menu.

Enhance the Functionality of Your Shopify Store

The more functional your Shopify store is, the more you’ll get out of your business. Similarly, enhanced customer experience translates to more shoppers and revenues. Find the best apps featured on this guide that can help you achieve all these overarching business goals. Contact us today for digital marketing services that can help you realize all the benefits of Shopify.
0

eCommerce, Website Design & Development
It is estimated that there are between 12 to 24 million online stores currently in operation. Even established retailers are switching from brick-and-mortar stores to web-based platforms. So how do you harness that potential, while keeping up with the competition? One way is to build the best store possible and to do that you have two main choices. Read on as we settle the WooCommerce vs. Shopify debate.

Ease of Use

With Woocommerce comes flexibility. This is because it runs on the WordPress platform, and this is the hallmark of this content management system. However, that also means more complications. One of the main Shopify benefits is that it is extremely easy to use, though at the cost of being more restrictive. The platform will take care of hosting, guide you through the whole set up and let you test the store before publishing. In fact, everything is fairly easy to do and you don’t need any prior technical capabilities. For ease of use, Shopify will come out on top. It is definitely recommended for first-time users or those without any technical knowledge.

Designs and Themes

Both WooCommerce and Shopify have a number of designs that make your website look stylish and professional. In addition, all of them are user-friendly and easy to navigate. This is vital to increase conversions on your store. WooCommerce comes with an entry-level theme named Storefront. From here, you can customize and upgrade your theme to your own wishes. There are hundreds of designers creating WooCommerce storefronts for a custom experience, not even counting the modifications you can make yourself. Once again, this does come with the caveat that you may need some technical ability. As independent designers can make them for WooCommerce, it does mean the quality of them varies. At the very least, you need a design that is mobile-friendly. The Shopify website designer is much more streamlined in terms of how many themes you can choose. Including premium paid options, you can find just over 1000. This means you do risk having a shop front that looks the same as many others. The plus point is that they are all created to a very high standard. Even the free themes will be functional and responsive. You may not get the choice, but you do have the quality.

Cost

When you start out designing a website, the cost can be an important factor. As well as the start-up and monthly fees, there are a number of add ons that may push up the price of your online store. Shopify has a basic plan that starts at $29 a month. This can be upgraded to the Shopify plan at $79 a month with more features. The advanced plan, for much larger stores, is $299 per month. To start with WooCommerce, you will first need to buy hosting, a domain name, and an SSL certificate. A domain name costs around $14 a year, and this may also be something you want for your Shopify store. An SSL certificate costs around 70$ per year. Your hosting can vary in price but can be bought for as little as $4 a month. Both of these are included in Shopify plans as part of your monthly fee. One way to keep these hosting costs down is to opt for a company that does specific WooCommerce hosting. They will be able to combine the costs into one package, lowering your overall price.

Sales Features

There is more to your website than just being able to sell products. As you grow, you may need extra sales tools and integrations. Some may be included as standard, while some may need to be paid for separately. Shopify has an app and API store. Though the amount available are fewer than WooCommerce, it would be hard to find an item that is not covered in this range. As they are vetted by Shopify, each should work effectively and efficiently. WooCommerce has a lot more choices when it comes to integrations. You could also hire a developer to make your own unique plugin, should you have the budget and need to create something no one else has yet made. The downside is that they are often not as well-vetted, so check the reviews before buying.

Standard Features

The Shopify website designer has a number of very useful features that come as standard. Many of them require plug-ins, which may cost extra if you decide to use WooCommerce. One of these is abandoned cart recovery. If customers leave the website and return, the basket will fill with items they previously had. This can seriously improve conversions, and comes as standard on Shopify. Another feature is multichannel selling. This allows your shop to have channels on Amazon, eBay, and Instagram. They come as standard on Shopify but will cost on WooCommerce. The final stage is shipping. Shopify has a partnership with many of the major companies such as USPS, DHL, and UPS. This can save you a lot of time and effort, instead of having to look for your own shipping methods which you may need to do on WooCommerce.

Payment Options

The more payment options you have in place, the easier it is for people to make a purchase. However, different payment options can cost. You have to work out if the value added is worth it. Shopify comes with Paypal Express Checkout as standard. For other options, Shopify payments are the best to use as you will get fees for external processors. However, this is only available in the US, UK, Canada, Australia, and New Zealand. WooCommerce adds payment through integrations. Many of the ones from major providers like Paypal and Stripe are free. Others may have added charges.

WooCommerce vs. Shopify

In the battle of WooCommerce vs. Shopify, the decision comes down to what you want. For ease of use and setup, then go for Shopify. For the ability to expand and be unique, choose WooCommerce. For all your online assistance, visit Forge Digital Marketing. We can manage all of your web needs, from its design to SEO. Click here for your free site audit and let us help you thrive in the digital economy.
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