Entrepreneurs in the United States start over 600,000 businesses each year. Many of these individuals choose to found eCommerce companies due to the low overhead associated with running an online store.
If you want to hit your target metrics when selling products, it’s essential that you emphasize product photography. We’ve created a brief guide full of product photography ideas that you can capitalize on for your business.
Let’s get started.
This is one of the most important types of photos that you can take for your products. Lifestyle shots show potential customers how your product would be used in their everyday lives.
These photos should be taken in natural lighting and feature models using your product in a natural way. For example, if you sell coffee mugs, you might want to show someone enjoying a cup of coffee while relaxing at home or working in the office.
Group Product Shots
Group product shots are a great way to show off multiple products at once. This type of photo is perfect for businesses that sell sets or collections of items. For example, if you sell a set of skincare products, you could take a photo of all the products arranged together.
Detail shots are designed to show off the features of your product. These photos should be taken with a macro lens to get close-up shots of your product.
For instance, you might want to take a detailed shot of the gemstones or metalwork if you sell jewelry. This type of photo is great for showing off the craftsmanship of your product.
In some cases, this type of product photo could also mean the difference between whether or not someone makes a purchase. Many people are apprehensive when purchasing something online from a particular brand for the first time, so they need as much detail as possible.
Product-in-use shots are another type of lifestyle shot that shows your product being used in a natural way. This type of photo is perfect for products that have multiple uses or can be used in different ways.
For example, if you sell a multi-purpose tool, you could take a photo of it being used for different tasks. Having website images of the different settings you can use your product in is essential when it comes to maximizing sales numbers.
Before and After
Before and after shots are great for products that have a transformative effect. These photos show your product in use before and after the transformation. A common example could involve taking a before and after photo of a model using a skincare product.
This type of photo is perfect for emphasizing the results of your product. It can also go a long way toward building brand trust.
Overhead shots are taken from above the product and are ideal when it comes to conveying the size and shape of your product. This type of photo is perfect for products that are difficult to photograph from a traditional angle.
An overhead shot can give potential customers a better idea of the size and scale of the product. this is great for business owners who sell particularly large products, such as furniture.
Step-by-step photos are perfect for products that require assembly or have multiple parts. These photos are great for complex products that might be difficult to understand from a traditional photo. If you sell exercise equipment, you could take a series of photos showing someone putting it together and using it.
Product packaging shots are designed to show off your product in its packaging. As you might guess, this is great for businesses that sell products that come in special packaging.
If you sell a luxury item, you might want to take a photo of the product in its box or case. This type of photo is perfect for showing off the attention to detail that went into packaging your product. This will help ensure your audience knows exactly what they will get when they receive your product.
What Other Tips Should I Know?
There are a few other factors to keep in mind when taking product photos.
Lighting is an important factor in taking good product photos. Natural light is always the best option, but you can also use artificial lighting if necessary. Make sure the light is evenly distributed and not too harsh. You don’t want any shadows or glare in your photos.
The background of your photo is also important. A plain white background is always a good option, but you can also use other colors or patterns if they complement your product. Just make sure the background doesn’t distract from the product itself.
When taking close-up shots, make sure the focus is on the product and not the background. You want potential customers to be able to see the details of your product, so the photo should be clear and in focus.
Finally, don’t be afraid to experiment with different angles and perspectives. The best way to find the right shot is to take lots of photos and see what works best. You might be surprised at the results you get from trying something new.
Even simple changes can go a long way towards achieving a better end result.
These Product Photography Ideas Could Be Game-Changing
Product photos are an essential part of any business, as they help potential customers understand your product and make a purchase decision. Be sure that you keep the above product photography ideas in mind so you can make the decision that is best for your business.