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Advertising, Beauty Marketing, eCommerce

Beauty Marketing 101: The Dos and Don’ts

By on

October 21, 2022

- Category : Advertising, Beauty Marketing, eCommerce

- Tags : 2022, agency, automation, beauty

You’ve created top-notch beauty products and are ready to show them to the world, and you couldn’t be more excited about the impact they’re going to have on consumers. But how do you go about marketing them successfully?

Marketing (especially digital marketing!) can make or break your business, and it can be overwhelming trying to figure out the best tactics to use as well as the worst ones to avoid. 

Keep reading for a guide to beauty marketing that will help you promote your beauty brand while making it outshine the competition. 

Marketing for Beauty Businesses

Since the beginning of the pandemic, marketing has seen an even larger shift to online content. While in-person marketing tactics are still super useful, many of these tips highlight digital methods that will increase your sales in no time. 

When consumers think about buying something, they often go straight to the web and type in a question or specific item to be found. If you want your products to be considered, you’ll want to create engaging content that’s easy to find, offer insightful information, and build a sense of community that others want to be a part of. 

The Dos

There are so many marketing tactics that can help boost your beauty business to where you want it to be. Here’s a look at the things you should make an effort to tackle first. 

Use Social Media

Social media platforms like Instagram, Facebook, Pinterest, Twitter, and TikTok are essential for getting your beauty products seen by people all over the world.

Start with one or two platforms and begin cultivating a following by posting consistent high-quality images and videos of your products, giving your audience valuable information about why they should choose them. 

Create an Easy-to-Use Website

If you don’t already have a site where people can go to find out about your business and purchase your products, it’s time to build one! 

Web design for beauty companies is a key factor since so many people are purchasing their beauty products online these days. 

Make sure the website has detailed product descriptions, a contact page, and easy ways for customers to buy your items. The more engaging and visually pleasing your site is, the better!

Develop a Unique Brand

Let’s say you’re selling lipsticks. There are a lot of other lipsticks out there to choose from, so you need to tell consumers why they should choose you over your competition. This all starts with creating a unique brand.

How do your products stand out against others? What makes your company special? For example, maybe your products are all made of organic ingredients, or you donate a percentage of every purchase to an organization that’s important to you.

Look for things that make you unique from other beauty retailers, and highlight those things so customers are more likely to purchase from you. 

Include Testimonials

Consumers are much more likely to trust a product if they read reviews from real people telling them it’s great. 

When people leave positive reviews for your product or post on social media raving about one of your beauty items, take advantage of this! Post testimonials on your website and your own social media page so consumers can read and view them when doing their own research. 

Utilize Tiktok and Instagram Ads

TikTok is a social media app that has more than 500 million monthly active users. It allows users to create short videos with fun effects and then share them on the platform. TikTok is an excellent tool for beauty brands to advertise their products because it is a visual-based platform.

The TikTok app has become one of the best platforms for beauty brands to advertise their products. It’s a visual-based app, which means that it’s perfect for marketing makeup, skincare, and other beauty products.

Deploy Google Shopping Ads

Google Shopping Ads are a great way for beauty brands to increase their visibility and sales. They allow you to promote your products on Google Search and Google Product Listing Ads.



The Don’ts

While there are marketing strategies that help your business make its mark, there are also things to watch out for. Here are a handful of marketing points to avoid. 

Focus on Follower Counts Instead of Audience Relationships

If your beauty business is all about social media, it can be easy to get wrapped up in how many followers you have. But when you’re only focused on your follower count, you may be gaining more followers without those followers turning into buyers. 

People want to feel valued and like a real part of your beauty company’s community. One of the best ways to foster this sense of community is to make an effort to interact with users, whether that’s by liking their comments, responding to direct messages, etc. 

Underestimate the Power of Quality Content

With so much content out there vying for people’s attention, people want to spend their time reading and watching content that’s going to offer them something of value in return. 

Try to make any content you put out (blog posts, videos, social media live streams) as informative and engaging as possible. Give a tutorial, answer questions from followers, or create other educational content that draws consumers in and leads to them trusting your brand. 

Respond Negatively to Feedback

It can be difficult to know how to respond to negative feedback, whether it comes in the form of a negative social media comment, angry customer service call, or poor product review. 

Remember to always respond in a professional tone, as you’re representing not only yourself but your entire business. Work to give every customer a positive experience, but also remember not to take negative comments personally. 

Forget About SEO 

SEO, or search engine optimization, is a crucial part of any marketing strategy. If your website or blog posts don’t rank highly in a Google search, it’s going to be trickier for potential buyers to find your business. 

Optimize your content so that it contains the keywords necessary to show up in searches. If you’re unsure of how to get started with SEO, there are experienced and professional companies out there who are more than willing to help!

A Beauty Marketing Guide to Unstoppable Success

Don’t let beauty marketing leave you feeling stressed and uncertain. By following these marketing dos and don’ts, your business will flourish. 

Looking for assistance with your digital marketing strategy? We can help with everything from your website design to social media, Google Ads to email marketing. Reach out to us today to find out how to get started on your beauty business’s path to success. 

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eCommerce, Marketing, Supplement Marketing

10 Tips for Marketing Wellness Supplements

By on

October 21, 2022

- Category : eCommerce, Marketing, Supplement Marketing

- Tags : 2022, agency, automation, beauty

The world is more focused on health and wellness than ever before. As of 2021, more than 57% of US adults took a health supplement in the past month. 

Marketing wellness products is all about figuring out who your target audience is and deciding the best way to reach them. It may be tempting to just put your health supplements out there and hope they gain traction, but having a marketing plan is a much better way to reach success. 

We’ve put together a guide full of ten tips for how to best market your wellness supplements so you can reach as wide of an audience as possible. 

1. Follow FDA Guidelines

The FDA has rules that need to be followed if you’re putting health supplements out on the market. Make sure you’re up to date on what you can and can’t say (for example, making it clear that your supplements aren’t meant to treat, prevent, diagnose, or cure diseases).

This will ensure everyone stays safe and your business stays thriving!

2. Put Time into Social Media Marketing, Google Ads, and Email Marketing

Much of the marketing content people see these days is online. To promote your wellness supplements most effectively, you’ll want to ensure you’re on social media. 

Create at least one or two accounts on platforms like Instagram, Facebook, Twitter, or TikTok and begin posting regularly. An online presence is crucial to success, so don’t brush social media aside, even if marketing on it is new to you. 

Don’t shy away from paid advertising on Google and also invest 

3. Prioritize Packaging and Labeling

When potential customers are wandering the aisles of stores, a visually appealing product is what catches their attention. And this all starts with putting extra thought into the packaging. 

When designing your label and packaging, choose colors and visuals that cause a second glance and are easy to read. You want buyers to know exactly what the product is after a quick look, but colorful or unique packaging can make them stick around to read the back, too.  

4. Create an Accessible Website

Your website should contain all of the information people might be looking for about your business or brand. This includes things like the ingredients of your supplements and detailed product descriptions, usage instructions, ways of purchasing the products, and contact information.

Also, make sure your website is easy to read and navigate on phones and is ADA compliant so it’s accessible to as many people as possible. 

5. Use Positive Reviews to Your Advantage

Speaking of websites, positive reviews and testimonials are great things to add to your website to make it really shine. 

People would rather listen to real buyers’ opinions on wellness supplements than the businesses’s, as these are seen as unbiased and authentic. Displaying positive reviews and comments on your website and social media pages is a powerful way of building trust among consumers and boosting sales. 

6. Emphasize Your Brand’s Uniqueness

While you may not like to think about it, there are many other health supplements out there. If you want people to choose yours own your competition, you need to show them why you’re the better pick. 

Think about what makes your brand different from all the others, whether it’s your special ingredients, bold aesthetic, or community outreach. Make an effort to tell consumers all about your business’s unique qualities so they remember you as the best choice. 

7. Offer Valuable Content

It isn’t enough to just post photos of your supplements with the caption, “Try these out today!” on social media pages. You need to capture people’s attention and make them glad they’re following your business. 

You can do this by giving people valuable information that they’ve been looking for (or better yet, they didn’t even know they needed!). There are tons of ways of providing informative content, like live streams Q&As, long-form blog articles, interviews with health and wellness professionals, or how-to videos with delicious recipes. 

The more engaging and informative content you create, the more people will trust your brand to provide them with the best health tips possible – including taking your wellness supplements. 

8. Give Away Samples and Discounts

When it comes to marketing supplements, one of the easiest ways is to offer people a sample of the real thing.

You can do this both in person by giving someone a couple supplements to try, Costco-sample style, or you can offer samples of new supplements that come with people’s purchases. 

It’s also a good idea to give out discounts to encourage people to purchase more supplements, whether the discounts are for new buyers, repeat buyers, or bulk orders. 

9. Highlight a Healthy Formula

If someone is purchasing supplements, it’s likely that they’re fairly health-focused. They care about putting the highest-quality ingredients in their bodies, and they expect you to care about this too. 

If your wellness supplements feature special health characteristics, such as being vegan, kosher, gluten-free, organic, or plant-based, make sure this information is super visible to attract people’s attention. For instance, if your supplements are sustainably sourced, this phrase should be not only in the website description but also highlighted on the packaging and labels as well. 

10. Collaborate with Other Health Industry Pros

Reach out to other health professionals that may be interested in carrying or promoting your wellness supplements. This could include spas, gyms, doctors’ offices, or even health and wellness influencers. 

With the right collaboration, not only can you potentially sell more, but you can get your product in front of a whole new audience while fostering a powerful professional relationship with your collaborator. 

A Guide to Marketing Wellness Supplements Successfully 

Great wellness supplements can make a positive difference in people’s lives. If you want your supplements to be seen and tried by as many people as possible, you’ll want to focus on building a dynamic marketing strategy. 

If you’re looking for help with your online marketing, contact Forge Digital Marketing today. Our professional and experienced team can lead you and your business to success. 

0
eCommerce

7 eCommerce Marketing Tips You Need to Know

By on

September 20, 2022

- Category : eCommerce

- Tags : 2022, agency, automation, beauty

E-Commerce is larger than it has ever been, reaching almost $900 billion last year.

This means that over 10% of all retail was online. It has never been more important to focus on eCommerce marketing.

If you want to succeed, you need to market better than your competition. Here are 7 tips that will help you get ahead of everyone else.

1. Work Towards Your Goals

When you create your marketing strategy, you must keep your goals in mind. The purpose of making a marketing plan is to work towards those goals. They must be clear and measurable, and they need to be realistic in their scope.

The most successful marketing strategy you can use will depend on the goals you set. Having a clear and identifiable goal will also help to keep your team focused and engaged. You also reduce the chance of failure by setting goals that are achievable as part of a strategy.

This is true for any business, but for an eCommerce business, the stakes are even higher. The marketplace you’re in is full of competition, and new players enter the field all the time. Having the right goals and methods to reach them will keep your business agile.

2. The Power of Analytics

One of the best tools at your disposal is the analytics of your customer and visitors. This data can help you create a detailed persona that will inform every decision that you make. As an eCommerce company, every single customer that comes to your site will leave behind invaluable data.

Convert this data into actionable intelligence by putting the information to use. This will allow you to tailor messages, deals, advertisements and marketing campaigns better. Such detailed customer data also gives you an advantage over the non-eCommerce competition.

3. Customer Experience

Do you remember when you had an amazing customer experience? For most of us, it’s not something that occurs very often. One way to elevate your business and eCommerce marketing is to make sure you exceed the expectations of your customers.

Think of the time your customers spend on your site as a journey. With that in mind, make changes that enhance or expedite that journey. This is a real chance to provide customer service and tailor the entire experience.

You can even bring in analytical data to help you determine what your customers want. Find out where they linger, what they read, and how long they spend on each page. Create an experience that they will remember, and half of the work is done for you, they’ll start spreading the word for free.

4. Security and Peace of Mind

People want to feel safe when they are spending money or browsing online. There are a lot of threats out there, from malicious programs to scams. Be proud of how secure and well-built your site is, and display it so that everyone visiting knows.

Some of this comes down to perception. People are more comfortable on a site they feel is secure. This can mean adding a bit of polish to the page on top of providing good security. How a customer sees your site is central to how safe they feel visiting it.

When it comes to having a secure site, there’s no option if you want to be successful. Around 85% of online shoppers will avoid your website if it is not secure. This means that the money spent to get the certificate is well spent.

5. Provide Great Content

It is important that you have content that goes beyond selling items. Content can be relevant to your business, but it needs to provide your customers with value. This can be information or tips about what you sell or the services that you provide.

Developing content like this will help you exceed the expectations of your customers. The more people that come to your site for information, the more topical authority it will be given. This can help raise your SEO score, bringing you higher and higher up on the SERPs. (Search Engine Results Page)

Many marketers repeat the phrase, “Content is King.” Make sure that your website has a blog and that you post content on it. You can develop the content yourself, through a marketing agency, or via online content providers.

6. Technical Issues

No list of ecommerce marketing tips would be complete without discussing how websites are built and work. Technical issues like load times can be a deal breaker for many consumers. People who use the internet for commerce want pages to load fast, and they want good landing pages.

A landing page is where a person will end up if they click on a link to your website. You can make more than one and attach them to various links. They should show a customer what they want to buy, and they shouldn’t be cluttered.

The basic point is to make sure that all technical SEO elements of your website work. No dead links, no slow loading pages, and keep it as organized as possible. This way, customers will have a positive experience and be more apt to purchase something from your store.

7. Seamless Experience

The last thing any eCommerce company wants is a delay or snag in their sales funnel. You want leads to enter and customers to exit. To get this efficient experience for both your business and your customer, the website and sales experience need to be seamless.

Make sure that your website flows in a way that makes sense. Offer instant buy options, too many purchases are left in a cart.

Ecommerce Marketing

When it comes to eCommerce marketing, the goal is to make the sales process as efficient and effective as possible. Give your customers what they want, when they want it. Combine this with a good outreach and marketing campaign, and you will have success.

If you want to take your ecommerce marketing to the next level, contact us. We are here to help make your business the next rising star of the eCommerce market.

0
Marketing

Do You Need an Ecommerce Marketing Agency for CBD?

By on

August 29, 2022

- Category : Marketing

- Tags : 2022, agency, automation, beauty

Over 95% of people who visit your online CBD store’s website aren’t ready to make a purchase. Meanwhile, lead-nurturing can help you generate 50% more leads at a 33% of the cost. Unfortunately, 65% of businesses feel unable to generate leads in the first place.

With help from an eCommerce marketing agency, you don’t have to worry about falling behind. Instead, you can get ahead of the competition to generate more CBD sales than ever before.

Not sure if you need to hire a cannabis marketing agency? Read on to discover the top reasons you need help from an agency today.

Generating Brand Awareness

The global cannabidiol market reached $5.18 billion in 2021 and could increase by a CAGR of 16.8% by 2022. With the ever-growing number of CBD businesses across the country, you might struggle to stand out. Hiring a cannabis marketing agency can help your business generate brand awareness. 

If consumers aren’t aware your online CBD store exists, they won’t shop from your store. Instead, they’ll turn to your competitors.

An experienced CBD marketing agency can help you develop an omnichannel marketing strategy. Your brand can appear at different touchpoints online to increase brand visibility. As people view your brand online, they’ll become more aware of your business.

In time, they’ll begin associating your brand with cannabis and CBD. The next time they want to buy CBD products, they’ll recall seeing your brand online.

There are different digital marketing strategies a CBD marketing agency can use to help you gain brand visibility. First, however, they’ll need to develop your brand. A distinct brand will help your business stand out within an oversaturated industry.

Your brand guidelines will include your:

  • Mission and vision statements
  • Logo
  • Personality
  • Voice and tone
  • Color palette
  • Font styles
  • Imagery styles

Maintaining a consistent visual brand across all marketing channels will help brand awareness turn into brand recognition. 

As more people begin recognizing your brand at a glance, you can start attracting more people to your CBD products and online store.

Rank Ahead of Competitors

As part of your overall digital marketing strategy, your eCommerce marketing agency can develop your content marketing and CBD SEO strategies. 

Content marketing will help you demonstrate your experience and expertise within the CBD industry. Consumers will begin recognizing you as a helpful, informative resource. When they want to learn more about cannabis and CBD, they’ll turn to your brand and website.

In time, you could become a thought leader, allowing you to gain brand credibility. Consumers will feel able to trust your brand enough to start shopping from your brand.

In order to make sure people find your content, your CBD marketing agency can use search engine optimization (SEO). SEO will ensure consumers find your online CBD store when they search for information about CBD. Your content’s rankings on search engine result pages (SERPs) will rise as a result.

Ranking at the top of SERPs will ensure your brand appears ahead of competitors. Consumers will again feel more inclined to trust your brand if you appear at the top of the page.

Attract Website Visitors

Digital marketing strategies like SEO, pay-per-click (PPC) advertising, and social media marketing can help you generate more website traffic. As more people visit your online CBD store, you could generate more CBD sales, too. 

In fact, about 70% of experiences online start with a search. Unfortunately, fewer than 1% of Google users check results on the second page. If your site doesn’t appear on the first SERP, people aren’t finding your website when searching for CBD products.

Meanwhile, over 50% of all web traffic comes from organic searches. 

Without digital marketing strategies like CBD SEO, you could fail to attract new shoppers to your website. Instead, consider hiring a cannabis marketing agency. They can apply the latest tactics to boost your rankings. 

Then, you can appear at the top of search engine result pages to ensure potential customers find your online CBD store first. 

Design Eye-Catching Ads

Your CBD marketing agency can also develop your CBD advertising strategy. For example, they can use Google Ads to help your ads appear on Google search pages. Your ads can also appear on websites within Google’s network. 

An experienced advertising agency can also develop your social media ads using platforms like Facebook Ads. 

Using both Google and Facebook Ads will allow you to gain more brand visibility, awareness, and website traffic. When someone clicks on your ad, they can reach a landing page on your website. A dedicated, sales-oriented website could help you generate more CBD sales. 

Leverage Experience and Expertise

If you lack experience with digital marketing strategies like SEO and PPC, don’t try to develop your campaigns alone. Otherwise, you could waste valuable time and money. 

For example, you might use blackhat SEO tactics that will cause Google to blacklist your website. As a result, consumers won’t find your online CBD store. 

Using the wrong tactics when developing your PPC campaigns could cause you to blow through your budget, too. Each time someone clicks on your ads, you’ll pay a fee. If you’re not generating sales, your ROI won’t improve.

Working with a CBD marketing agency will allow you to leverage the company’s years of experience and expertise. With their help, you can avoid making costly mistakes. 

Keep Track of Trends

New SEO and social media marketing trends pop up every few months. If you fall behind these trends, your SEO rankings might drop. Your social media content might not align with the latest algorithm updates, either.

Working with a cannabis marketing agency will ensure you never fall behind the latest trends. 

Understand Laws and Regulations

Cannabis laws and regulations change constantly as well. Make sure you hire an agency that’s up-to-date with the latest laws. If you’re not in compliance, your ads and marketing materials might not appear in front of consumers. 

The right agency will ensure you don’t waste time and money. Instead, they can help you promote your CBD products, ensuring a stronger ROI.

Boost Business: Hire an eCommerce Marketing Agency Today

Make sure potential customers are finding your online CBD store! Consider hiring an eCommerce marketing agency this year. With help, you can attract new customers, boost CBD sales, and set your business up for success.

Searching for the right CBD marketing agency? We’re happy to help.

Contact us today to discuss your marketing goals.

0
eCommerce

Do You Need an Ecommerce Marketing Agency for CBD?

By on

August 23, 2022

- Category : eCommerce

- Tags : 2022, agency, automation, beauty

Over 95% of people who visit your online CBD store’s website aren’t ready to make a purchase. Meanwhile, lead-nurturing can help you generate 50% more leads at a 33% of the cost. Unfortunately, 65% of businesses feel unable to generate leads in the first place.

With help from an eCommerce marketing agency, you don’t have to worry about falling behind. Instead, you can get ahead of the competition to generate more CBD sales than ever before.

Not sure if you need to hire a cannabis marketing agency? Read on to discover the top reasons you need help from an agency today.

Generating Brand Awareness

The global cannabidiol market reached $5.18 billion in 2021 and could increase by a CAGR of 16.8% by 2022. With the ever-growing number of CBD businesses across the country, you might struggle to stand out. Hiring a cannabis marketing agency can help your business generate brand awareness. 

If consumers aren’t aware your online CBD store exists, they won’t shop from your store. Instead, they’ll turn to your competitors.

An experienced CBD marketing agency can help you develop an omnichannel marketing strategy. Your brand can appear at different touchpoints online to increase brand visibility. As people view your brand online, they’ll become more aware of your business.

In time, they’ll begin associating your brand with cannabis and CBD. The next time they want to buy CBD products, they’ll recall seeing your brand online.

There are different digital marketing strategies a CBD marketing agency can use to help you gain brand visibility. First, however, they’ll need to develop your brand. A distinct brand will help your business stand out within an oversaturated industry.

Your brand guidelines will include your:

  • Mission and vision statements
  • Logo
  • Personality
  • Voice and tone
  • Color palette
  • Font styles
  • Imagery styles

Maintaining a consistent visual brand across all marketing channels will help brand awareness turn into brand recognition. 

As more people begin recognizing your brand at a glance, you can start attracting more people to your CBD products and online store.

Rank Ahead of Competitors

As part of your overall digital marketing strategy, your eCommerce marketing agency can develop your content marketing and CBD SEO strategies. 

Content marketing will help you demonstrate your experience and expertise within the CBD industry. Consumers will begin recognizing you as a helpful, informative resource. When they want to learn more about cannabis and CBD, they’ll turn to your brand and website.

In time, you could become a thought leader, allowing you to gain brand credibility. Consumers will feel able to trust your brand enough to start shopping from your brand.

In order to make sure people find your content, your CBD marketing agency can use search engine optimization (SEO). SEO will ensure consumers find your online CBD store when they search for information about CBD. Your content’s rankings on search engine result pages (SERPs) will rise as a result.

Ranking at the top of SERPs will ensure your brand appears ahead of competitors. Consumers will again feel more inclined to trust your brand if you appear at the top of the page.

Attract Website Visitors

Digital marketing strategies like SEO, pay-per-click (PPC) advertising, and social media marketing can help you generate more website traffic. As more people visit your online CBD store, you could generate more CBD sales, too. 

In fact, about 70% of experiences online start with a search. Unfortunately, fewer than 1% of Google users check results on the second page. If your site doesn’t appear on the first SERP, people aren’t finding your website when searching for CBD products.

Meanwhile, over 50% of all web traffic comes from organic searches. 

Without digital marketing strategies like CBD SEO, you could fail to attract new shoppers to your website. Instead, consider hiring a cannabis marketing agency. They can apply the latest tactics to boost your rankings. 

Then, you can appear at the top of search engine result pages to ensure potential customers find your online CBD store first. 

Design Eye-Catching Ads

Your CBD marketing agency can also develop your CBD advertising strategy. For example, they can use Programmatic Display Ads and Retargeting ads to reach new audiences that are whitelisted for CBD

An experienced advertising agency can also develop your social media ads using platforms like Facebook Ads. 

Using both Google and Facebook Ads will allow you to gain more brand visibility, awareness, and website traffic. When someone clicks on your ad, they can reach a landing page on your website. A dedicated, sales-oriented website could help you generate more CBD sales. 

Leverage Experience and Expertise

If you lack experience with digital marketing strategies like SEO and PPC, don’t try to develop your campaigns alone. Otherwise, you could waste valuable time and money. 

For example, you might use blackhat SEO tactics that will cause Google to blacklist your website. As a result, consumers won’t find your online CBD store. 

Using the wrong tactics when developing your PPC campaigns could cause you to blow through your budget, too. Each time someone clicks on your ads, you’ll pay a fee. If you’re not generating sales, your ROI won’t improve.

Working with a CBD marketing agency will allow you to leverage the company’s years of experience and expertise. With their help, you can avoid making costly mistakes. 

Keep Track of Trends

New SEO and social media marketing trends pop up every few months. If you fall behind these trends, your SEO rankings might drop. Your social media content might not align with the latest algorithm updates, either.

Working with a cannabis marketing agency will ensure you never fall behind the latest trends. 

Understand Laws and Regulations

Cannabis laws and regulations change constantly as well. Make sure you hire an agency that’s up-to-date with the latest laws. If you’re not in compliance, your ads and marketing materials might not appear in front of consumers. 

The right agency will ensure you don’t waste time and money. Instead, they can help you promote your CBD products, ensuring a stronger ROI.

Boost Business: Hire an eCommerce Marketing Agency Today

Make sure potential customers are finding your online CBD store! Consider hiring an eCommerce marketing agency this year. With help, you can attract new customers, boost CBD sales, and set your business up for success.

Searching for the right CBD marketing agency? We’re happy to help.

Contact us today to discuss your marketing goals.

0
Email Marketing, SMS Marketing

Getting the Most Out of Your SMS Marketing: Maximizing Your ROI

By on

July 20, 2022

- Category : Email Marketing, SMS Marketing

- Tags : 2022, agency, automation, beauty

Did you know that there are about 600,000 new businesses in the United States each year? However, many of these businesses tend to fail within the first few years. As you might expect, part of operating a successful company includes investing in effective marketing strategies.

SMS marketing is something every entrepreneur should prioritize, but not everyone knows where to start. We’ve created a useful guide that conveys all you need to know in order to succeed when developing an SMS marketing campaign.

Let’s dive into all you need to know about SMS text marketing.

Leverage A/B Testing

As you might guess, A/B testing (also called split testing) compares two versions of something to see which performs better.

You can A/B test all sorts of things in your SMS marketing campaigns, from the send time to the message itself. Once you’ve found a winning combination, you can be confident that you’re getting the most out of your SMS marketing efforts.

It’s best to start small when A/B testing your SMS campaigns. For example, you might want to test two different send times to see which gets better engagement. Once you’ve found a winner, you can move on to testing other elements, like the message itself.

Don’t Neglect Personalization

Personalization is key to any successful marketing campaign, and SMS marketing is no different.

Your subscribers are more likely to engage with a message that’s been tailored specifically for them. There are a few ways to personalize your SMS marketing messages.

First, you can segment your list so that you’re only sending relevant messages to each group. For example, if you have a list of both men and women, you might want to send different messages to each group.

You can also use merge tags to insert each subscriber’s name into the message. This helps create a more personal connection with your subscribers.

Finally, you can use dynamic content to show different content to different subscribers based on their interests.

Use a Strong Call to Action

Every SMS marketing message should have a call to action (CTA). A CTA is simply an instruction to the subscriber about what you want them to do next.

For example, your CTA might be to click a link, call a phone number, or visit your website. Your CTA should be clear and concise. It should also be relevant to the content of your message.

For example, if you’re offering a discount, your CTA should be to take advantage of that discount.

Track Your Results

It’s important to track the results of your SMS marketing campaigns so that you can see what’s working and what isn’t.

There are a few key metrics you’ll want to track. One of the most important is your open rate, which is the percentage of people who open your message.

You will also want to track your click-through rate (CTR), which is the percentage of people who click on a link in your message. Finally, track your conversion rate, which is the percentage of people who take the desired action after receiving your message.

By tracking these metrics, you can see how successful your SMS marketing campaigns are and make changes accordingly. This will be one of your most important responsibilities when developing an SMS campaign.

Focus on Deliverability

Deliverability is the term used to describe how often your SMS messages actually reach your subscribers’ phones.

This is an important metric to track because it can have a big impact on your open and click-through rates.

Primarily, you should use a dedicated short code, which is a special phone number that’s used solely for SMS marketing. This will help ensure that your messages are delivered to your subscribers’ phones. You can also use a reputable SMS provider, which will help improve your deliverability.

Be sure to follow the best practices for SMS marketing, which will help ensure that your messages are delivered to your subscribers.

Work With a Professional

If you’re serious about getting the most out of your SMS marketing, it’s a good idea to work with a professional. They can help you develop an effective strategy, choose the right keywords, and track your results.

They can also provide you with support and guidance along the way if you encounter issues.

When choosing a professional, ask about their experience with SMS marketing. You should also ask for ecommerce marketing testimonials from previous clients.

It’s also in your best interest to devote some time to researching their past reputation. This will ensure that you find someone who is ideal for your campaign.

What Are Common Mistakes People Make When Creating SMS Campaigns?

One of the most common mistakes people make is failing to personalize their messages or using a bad platform. We recommend Klaviyo SMS marketing.

Getting a generic text message that doesn’t include any form of personalization is sure to cause you to fall short of your goals. Additionally, not using proper grammar, punctuation, and spelling is also a common mistake.

This can make your message difficult to understand and will likely cause people to ignore it. Not having a clear call to action is another mistake that people often make. Without a CTA, people may not know what you want them to do next and they’ll likely just delete your message.

Be sure that you keep this information in mind in the future so that you can make the most of the opportunities and SMS campaign is able to provide.

SMS Marketing Doesn’t Have to Be Complicated

Incorporating SMS marketing might seem complex, but it’s easier than you might expect it to be. Keep the above guidelines in mind so you can avoid problems you may have otherwise dealt with.

Want to learn more about what we have to offer? Feel free to get in touch with us today and see how we can help.

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eCommerce, Email Marketing

The Complete Guide to Retention Marketing and Why It’s More Important Than Ever

By on

February 17, 2022

- Category : eCommerce, Email Marketing

- Tags : 2022, agency, automation, beauty

Introduction – What is Retention Marketing?

Retention marketing is also known as customer retention. It’s a strategy that helps businesses to keep their current customers and increase the lifetime profitability (also known as lifetime value, or LTV) of each customer. Put simply, it’s the way of thinking about your business’s marketing scheme, how it works, and how it can work better for your customers.

Why is Retention Marketing Important for Your Business

Retention marketing is a relatively new concept that is gaining popularity in the business sector, specifically with the meteoric rise of ecommerce business due to the various economic shutdowns, forcing customers to shop online. It is an approach to customer retention that focuses on the customer experience, as opposed to acquisition. It aims to create a positive and memorable experience for customers so they will want to stay loyal and continue doing business with you.

The goal of retention marketing is not just to keep your current customers but also make them happy so they will want to come back again and again. With retention marketing, you are focusing your efforts on making sure that your customers have a good time each time they interact with your company, rather than just trying to get them in the door for the first time.

Retention marketing is important because it’s a lot cheaper to retain a customer than acquire them. Acquiring a new customer is typically 5x to 25x more expensive than the cost to retain one.

If you’ve established a solid foundation of customers, you should aim to split your time 70% on Acquisition and 30% on Retention. If that sounds like you, read on to learn ways to begin working on marketing retention tactics.

What are the Best Ways to Improve Customer Retention and Loyalty

Retaining customers is one of the most important aspects of a business. Customer retention strategies are a great way to increase customer loyalty and help businesses grow. In this article, we will discuss some strategies that you can use to retain your customers.

Customer Service

The first strategy is to ensure that your customer service is on point and that you are providing the best possible experience for your customers. This starts with having an efficient customer service team that knows how to solve any problem and provide fast responses in order to satisfy the needs of your customers. You can leverage site chat if you have a support team or email support at minimum. You should also have a comprehensive FAQ page with all the answers for the most common questions so that customers do not need to wait for a response from a member of staff.

If you have a live chat you can turn questions into sales or resolved complaints into a smooth resolution and preserving that experience. At FORGE, we love Hubspot’s built in chat feature but you can also leverage plugins for Facebook Messenger or Customer Specific Support like Tawk.To which even offers the ability to hire remote chat staff to support you as you grow.

Gifting

If you have the margin to do so, consider adding free gifts at checkout or within your packaging to encourage the “law of reciprocity”. When people get something from you without asking or expecting it, they will be delighted and often times want to give back. This can encourage referrals or return business.

Another simple way to delight your customers is handwritten thank you notes. You’d be surprised; a little goes a long way.

Customer Loyalty Program

Part of effective marketing retention strategies is consumer psychology. You want to help each customer achieve what they set out to when they first opted in to try your product or service. One way to help

Email Marketing

This is the #1 Retention Marketing tactic. Specifically, we’re talking about Email Marketing Automation.

Email marketing is one of the most effective marketing tools for companies. However, it can be time-consuming for marketers to manually send personalized emails to their customers. This is where email automation comes in.

It allows marketers to automate and schedule the sending of personalized emails so they don’t have to worry about sending a message at the right time. It also saves them time by automating repetitive tasks like creating a welcome email and following up with people who haven’t opened an email in a while.

Email automation is one of the best ways for marketers to save time, money, and energy when trying to create customer engagement campaigns.

If you’re an ecommerce brand looking to increase your retention and improve your conversions, you will be hardpressed to find a better all-in-one solution than Klaviyo, our preferred Email Marketing and retention platform.

Klaviyo is a comprehensive retention marketing tool that provides a number of templates for high impact email automations, or as they call them, Flows.

Here are just a few of the Flows we recommend at Forge to get you started on your retention strategy:

Welcome Series: Get your subscribers to close the first deal by teaching them about your brand and services while increasing trust and building the foundations of a long-lasting relationship.

Post-Purchase: Will increase customers retention and lifetime value turning them into loyal buyers.

Re-engagement: Save money and stop sending emails to people who don’t want it. Using the re-engagement tactic will improve your email deliverability and make sure that you keep your list clean.

Abandoned Cart: 73% of shopping carts are abandoned. Recover them at the right time, while they are still considering your product.

Browse Abandonment: They can help remind your subscribers of their early interest and potentially bring them back to your online store, softening the sting of your initial disappointment that they didn’t buy on their first visit.

SMS Marketing

Text marketing is a type of marketing that uses text messages to promote and sell products or services. It is also called SMS marketing, short message service (SMS), mobile marketing, or by the abbreviation “texting.” Text messages are delivered to a cell phone via an SMS message.

Klaviyo doubles as a SMS marketing tool allowing you to reach your customers where they are constantly looking: their phones. You can also send MMS messages, or text promotions with images included. Check out Klaviyo for SMS here.

Loyalty Programs & Referrals

If you’ve been able to retain a loyal customer for a long time, this will feed acquisition naturally through referrals. Make sure to encourage referrals from your loyal customers by rewarding them for referrals.

Measure your Retention Strategy

Your Repeat Customer Rate is the number 1 thing to monitor to see if your retention strategies are being effective. Shopify will calculate this for you in your dashboard, but if you’re using Woocommerce or another CMS, use this quick equation to establish your Customer Retention Rate:

# of Customers Who Purchased More than 1x

————————————————————————————————————

# of Unique Customers

 

Next, you’ll want to manage your AOV, or average order value. Calculate it thusly:

 

Yearly Revenue

————————————————————————————————————

# of Orders Your Store Processed

 

Lastly, calculate your Customer Value:

Purchase Frequency x Average Order Value = Customer Value

 

If you’re in need of assistance setting up a high converting retention marketing strategy, please feel free to reach out. Forge Digital Marketing is your go-to partner to establish your ecommerce retention strategies and grow bigger than you ever thought possible!

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Marketing

5 Effective Ecommerce Marketing Tactics for 2022

By on

November 16, 2021

- Category : Marketing

- Tags : 2022, agency, automation, beauty

Are you looking for ways to provide an uptick on your marketing tactics in 2022? Do you wonder whether your eCommerce website is currently getting the exposure that you’re paying for? If so, then you need to learn all about the most effective eCommerce marketing tactics. Doing so can help you get more skin in the game. You’ll be there at every phase of the customer journey to help them solve their biggest pain points. It can help you see the highest sales conversions you’ve ever witnessed! See below for an in-depth guide on the most effective eCommerce tips that you should use in 2022.

1. Prioritize Email Marketing

Generally speaking, if an eCommerce company only has time to focus on email marketing or social media marketing, they’ll opt for the latter. They think that the trendiness of the latest social media platform is too enticing to pass up. But here’s a question no one is asking: what if that social media platform disappears? What if, all of a sudden, that form of social media is shut down. You would lose all of your progress. You’d have spent all this time building a base of followers with nothing to show for it. If you think that’s unrealistic, think again. That’s exactly what happened several years ago when the social media app known as “Vine” was shut down overnight. Thousands (if not millions) of social influencers lost everything. Their content, their followers, all of it. Meanwhile, email marketing is thriving more than ever. With an effective email marketing strategy in place, your company can reach a wider audience, boost repeat sales, and measure all of your progress with key analytic tools. Many successful eCommerce businesses use email marketing as a way to nurture their leads. Whether they’re considering buying from you for the first time or stocking up on your products, your email marketing for eCommerce can push them over the edge.

2. Create Sustainable Success With SEO

There’s often a huge misconception when it comes to search engine optimization (SEO). Most companies believe that its only purpose is to help you reach the top search results on Google. While that’s certainly one reason for SEO, it isn’t the end goal. The end goal is to provide your eCommerce business with a sustainable form of passive marketing. This is one of the best ways for you to receive passive income, or as Dan Miller would say, “SWISS dollars” (stands for “Sales While I Sleep Soundly”). For example, let’s say that a person types “how to lose weight” into Google. He then comes across an article on “5 effective ways to lose weight fast”. The article is on an eCommerce website that sells workout equipment, workout programs, and so on. The eCommerce website can use that article (and others like it) to direct their readers towards the products and services that can help solve their biggest pain points. As you roll into the year 2022, make sure you’re prioritizing SEO. You can team up with a trusted eCommerce marketing agency to start building your search engine optimization. But remember, SEO is a marathon, not a sprint. it may take 4 to 6 months to see results, but the sustainability makes it worth the wait!

3. Increase Video Content

Imagine if someone were to set two identical smartphones in front of you. One phone has a still image of a product and its selling points on it, while the other phone has a video advertising the same product and why you should purchase it. Which one is going to grab your attention? The video content, of course! Customers always gravitate towards video content. Even those that enjoy reading blog posts, articles, and case studies would rather watch a video on it. Heading into 2022, assess your content. What forms of content can you turn into a video? How can creating a series of how-to videos assist your brand? Video content makes your eCommerce website more attractive and personable. It will help your clients retain the information you share and generate more action.

4. Use Analytics to Drive Conversions

What if you could make an educated prediction on how well a piece of content would convert before you posted it? What if you could alter the course of your content based on customer activity? Both of these things are possible with website analytics. You can get a firm understanding of what’s working and what’s not, then alter your eCommerce marketing strategy to produce better results. The best part? You don’t have to do it alone. Here at Forge Digital Marketing, we can help you understand your analytics and respond to the information it’s giving your brand.

5. Provide Insight for Your Customers

As author John Meese points out in his book Survive and Thrive, we are no longer in the age of information; we’re now in the age of insight. Customers don’t just want a collection of statistics anymore. They want that information analyzed and presented to them in a way that helps them understand. Gear your eCommerce marketing towards providing insight into your content. What is going on in your industry? How do your products solve that problem? How will your products help customers make see better results?

Use These Ecommerce Marketing Tips to Your Advantage in 2022

Now that you have seen an in-depth guide on how to create an effective eCommerce marketing strategy for 2022, be sure to use this information wisely. Take the time to read this article for even more information on how you can improve your SEO with video marketing. Reach out to us right away and build a stronger eCommerce business through effective marketing tactics. ecommerce marketing service
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Marketing

What Is Inbound Marketing: A Guide

By on

August 23, 2021

- Category : Marketing

- Tags : 2022, agency, automation, beauty

Inbound marketing is one of the best ways to attract an audience and convert them into customers. Yet what is inbound marketing in practice? What is the difference between inbound vs outbound marketing?

In this guide, we’re going to take a look at the different methods of inbound marketing that you need to be using to create a successful inbound marketing strategy. Are you ready to learn more? Then let’s get started.

What Is Inbound Marketing?

We’ve taken a look at what inbound marketing is on a surface level. However, it gets far more complicated.

There are a few key stages to inbound marketing that take your audience from being unknowing strangers to enthusiastic customers. These four stages are:

  1. Attracting an audience
  2. Converting them into leads
  3. Closing the sale
  4. Making them enthusiastic about your company

In this guide, we’ll take a look at each of these stages in more depth.

How to Attract an Audience and Turn Them Into Leads

If you want to attract an audience, you need to increase website traffic. The key to this is great content. 

There are a lot of different kinds of content that you can create for your website. These include blog posts, analysis of your industry, white papers, and ebooks.

The key to creating content is to make sure that it’s well-researched and well-written. It needs to be expert-level content, as this will attract more backlinks, which will improve your position in search engine results pages (SERPs).

When you’re creating the content, you also need to make sure that it boasts the right keywords. To do this, you’ll need to carry out keyword research and find keywords that aren’t too competitive but that a lot of people search for. You’ll then need to incorporate these keywords into your content.

By demonstrating your expertise, you’ll be able to make this audience into leads. Then you need to use your marketing to boost your sales.

Helping Your Leads Become Customers

To help your audience become customers, you can use more content to put your products or services in the best light. For example, you could create a comparison video where you show why your product or service is better than your competitors. Comparison images and topical expert guides can also demonstrate why you’re the right choice for your leads.

Making Your Audience Enthusiastic

After you’ve turned your leads into customers, you want to make sure they’re enthusiastic about your customer. You can use a number of marketing strategies to accomplish this, such as emailing your customers after they’ve purchased your product or service. Email them guides showing them how they can make the most of their purchase or give them discount codes on their next purchase.

The aim of this is to spread word of mouth about your business and attract online reviews, which are extremely valuable. 

You Need Inbound Marketing

At the start of this article, we answered the question “what is inbound marketing?” and we hope that you now feel a lot more informed. Inbound marketing is an essential part of your content funnel and is essential for any modern business.

If you’d like some help creating content and coming up with an inbound marketing strategy, we can help you. For more information, get in touch with us today!

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