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SEO, Uncategorized, Video
In 2021, SEO is extremely important. Are you aware that less than one percent of people click through to the second page of a search engine result? This means that if you wind up on the second page of search engine results, you’re as good as gone from the internet. But what few people know is that video marketing can be used to boost SEO. If you focused on customized video creation, you need to start learning the relationship between video and SEO so you can make the most of your campaign. This article will walk you through everything you need to know about video SEO, so you can make sure you wind up on that crucial first page.

The Power of the Thumbnail

It doesn’t take long searching through Google to see that when a page has a video on it, the search engine result shows up with a video in the thumbnail. A person rocketing through the world of Google will immediately have their eye pulled to this visual thumbnail. It might even inspire them to click on it. As you can see, video can help out SEO without the video even being optimized to add value. However, as with all things, adding value can only help. Let’s say your video isn’t even on your website. You’ve created a video explaining how you package a certain product, and you put it on YouTube. A client looking for your product will come across the video and click on it because they like the thumbnail. They’ll watch your video, and realize that you generate quality content, which means you truly care about your customers. If you’ve put the link to your website in your bio, they’ll scroll down and find it, click on it, and land on your website. If your website has even more video content, they’re more likely to stick around longer. The longer they stick around, the better your SEO will do. As you can, see everything in the world of online marketing is connected. This is why it’s important to make sure that you’re generating value every step of the way. There’s a rumor going around in the marketing world as well that search engines results with thumbnails in them are prioritized. It might not be true, by why not put yourself in the way of success? Once the clients land on your site, you have the opportunity to turn them into long-time customers. Make use of our conversion rate optimization service to truly shine.

Optimize Your Captions

Every space for text on your website is a space for SEO content. Keywords are the key to any SEO strategy. If you’ve done your research (and hired a good SEO company), you’ll know which keywords you need to focus on. However, you can’t simply load your website up with whatever keyword comes to mind. Google will recognize this as spamming and punish you for it. You can’t blame them — if they didn’t do this, the top website in search results would simply be websites filled with the same word over and over. Instead, you have to bake your keywords into high-quality content. The most popular option for this is online blogs. Blogs allow a high volume of constantly updated text-based content. However, ironically enough, video content allows space for text-based content well. In the caption section.  Putting out a steady stream of video content doesn’t just create value for your audience, it also gives you an opportunity to load up your site with as many SEO keywords as possible. If you have a stream of video content in addition to your blogs, you’re far more likely to blow your customers out of the water when it comes to SEO keywords.

You Can Gain Backlinks

Backlinks are one of the most important parts of an SEO strategy — if you can make them work. They’re links that come from other websites, which drive traffic to your site. If you can create awesome content that people are going to become engaged with, you’re more likely to gain mentioned on other people’s blogs, news articles, and social media posts. Some of the best marketing these days doesn’t come from marketing campaigns themselves. Video content will also enhance your profile, so you can make use of influencer marketing to a greater degree. Of course, influencers work mainly for pay. However, it will help distinguish you from competitors if you’re also known as a site that creates great content. At the end of the day, all of these types of marketing can work together. High-quality viral content can gain you more backlinks, and gain you the attention of influencers. Making use of these influencers can, in turn, cause more people to get interested in you, and can cause even more backlinks to develop. As stated earlier, in the world of digital marketing, everything is related. You only need a little push to get the ball rolling that could generate you tons of business.

Video and SEO Are Closely Related

In the world of the internet, all types of marketing can help each other out. Though SEO is a more indirect type of marketing, you can leverage your other sorts of advertising to improve it. The relationship between video and SEO is a lot closer than it seems at first. Make sure that you rely on a good video thumbnail, optimize your captions and links, and deliver on your content, and you’re sure to improve your SEO. For more information, contact us today.
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Sales
The buyer journey is something that any business owner must understand to stand out and be successful in the 2017 digital atmosphere. You must first put yourself in the buyer’s driver seat. Being a business owner, as many of you know, people are constantly trying to sell you shit. It’s ridiculous. Who wants to listen to an average sales pitch selling an average product? Most likely, it’s not even worth your time to listen to a guy talk about “why you need” his product. We can break down the journey of an informed/modern buyer in 5 Basic Steps:   Awareness, Engagement, Purchase, Loyalty and Advocacy. The key to success is to understand each step of the process and to figure out where the buyer is in their journey. Ask yourself the following questions: Has the buyer researched your company and your competition? Did this buyer find you or did you have to search for them? All important things to take into consideration. These things will tell you where your buyer is and how you need to approach him. So let’s break it down:   Step 1: AWARENESS A.k.a. GET FOUND. The beginning of the buyer journey starts by driving attention and awareness towards your company and products. This step is where creative branding, attractive and interesting social media posting, and Search Engine Optimization are key. Start by developing a strategy that will allow you to grasp the attention of your audience and drive them towards your products/services. Do this by showing them that your company has the ability and energy to impact their life or business in a positive way or answer/solve the question that they were searching for when they found you.   Step 2: ENGAGEMENT Once you get customers into the Engagement stage, you know that your awareness process is working. Now that the buyer is aware of your company and what you do, you have to keep them ENGAGED. You do this through means of providing interesting content which relates to them and their needs, a.k.a. giving them real value, free of charge. Blogs are a great way to do this (kinda like the one you are reading right now). With RIVALUS, we constantly provided daily content to boost awareness around our proteins and how our products differed and were better than our competition. Engagement doesn’t necessarily revolve around your products and services only, but also around information and new or trendy subjects that your audience will find engaging that are pertinent to the brand. For instance, at RIVALUS, we blogged not only about our supplements, but about valuable workouts. Were not selling workouts, but we want people to engage around the brand and spark conversations which in turn create engagement around your brand.   Step 3: THE SALE If steps 1 and 2 are successful, the sale becomes the easiest part of the process. Creating an easy avenue for the customer to make a purchase is key. Having a personable sales department and amazing customer service becomes essential so frustration levels stay low. Even the smallest glitch in your sales system can drive away a customer. In the end, there are other people who can sell them a similar product. To ensure the sale, be the company who has a flawless purchase plan, then, delight the shit out of them.   Step 4: DELIGHT: Turning a buyer into a Loyal Customer Marketing never ends. The sale is not the end goal. It’s the beginning. Now the goal is to create customers out of buyers. Keeping engagement at the forefront, we want to put information pertaining to other things which relate to original purchases. You will respond to messages, comments, and complaints in a quick and orderly fashion. This gives the feeling that you truly care about the customer and their experience.   Creating new, exciting, and intriguing products and content is the key to creating a brand induced community. This community will be loyal to your brand because you do more for those people then similar companies do. True communities will attract like people, growing your brand and bringing you more sales.   Step 5: ADVOCACY Creating advocated to spread the word about your business is not a one step process. You have to continuously engage with your audience and potential audience by providing actionable content that gives real value. This stuff takes time. A new follower likes a recent post? Go to their page and like 2 posts. Be a real life human representation of your brand. Give people incentives to be brand advocates and diplomats. Never stop creating new material for your loyal customers to read and enjoy. Engage them not only through your services and products, but give them information and news about exciting things that affect their personal lives. Each step of the buyer journey feeds off the prior: You can’t create brand advocates if you don’t have loyal customers.You can’t have loyal customers unless you have a flawless sales process. You can’t make a sale unless you have engaged with your potential customers. And customers don’t appear out of thin air. You have to give people a clear cut vision of what your product is and what it will do for them. We’ve only scratched the surface of the complexity of the buyer journey. We’ve only scratched the surface of the complexity of the buyer journey. What’s your key takeaway? What do you do with your business to set yourself apart during your buyer journey? Leave a comment below or tweet at us: @forgedigitalmkt
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