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It’s almost 2017 and human beings officially have attention spans that are shorter than goldfish.
So what does that mean for promoting your business in the mobile-social revolution? VISUALS. The quicker you can communicate value to your potential target audience, the more chance you have to capture their attention and have a shot at converting them into a customer.
This leads us to today’s discussion: how to take better pics to promote your business online. The best part? You don’t even have to have a big fancy DSLR camera. So whip out your smartphone, let’s do it.
STAY ON THE GRID.
They teach you fancy stuff in film school like The Rule of Thirds, but all you need to know is this quick iPhone hack. Switch the grid on! Go to settings and find Photos & Camera. Here you will find the hidden settings that were dismissed back in iOS7. Tap the switch next to Grid to turn it on. It’s about half way down, under the Camera section. Use this to line up horizons and space out subjects.
2. GO INTO THE LIGHT.
A really nifty trick to shoot emotionally stimulating photos is to shoot silhouettes. Emotional recall is proven to create better brand awareness as users can more easily remember things that have moved them on some level. Silhouettes are a quick trick. Simply place your subject in front of a strong light source and shoot into the direction of the light source. Look at you, you romantic!
3. KEEP IT SIMPLE AND SYMMETRICAL.
Remember that grid from tip #1? Use it to center your subject directly in any of the center squares within the grid. Keep the background super simple for maximum subject focus. You can also create symmetry by placing two objects on opposing sides of the grid. Remember k.i.s.s., keep it simple and symmetrical!
4. PULL YOUR FOCUS.
Once you’ve created your composition within the grid to your liking or even chosen a silhouette, make sure to choose your focal point. On most smartphones, you just need to press on the subject to pull it into focus. If you have a closer subject with some desirable detail, pull the focus to their face or detail point and watch the background magically blur out, creating a memorable, ethereal pull focus! You’re a pro!
Photo tricks like these are simple and create the perfect grounds to build awareness and consideration for your brand, products, or services when promoting your business online. Try these photos out in some social media advertisements and don’t be afraid to drop us a message if you need help!