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eCommerce, Email Marketing, Influencer Marketing, Social Media

While you’ve been shopping online for years, you’ve never decided to sell anything on the Internet until now. Perhaps you’ve realized it’s time to invest in your own side hustle or full-fledged business. That’s why you’re interested in what it takes to sell kratom online. 

Kratom is used by so many Americans who’ve become grateful for this naturally occurring medicine. Kratom is consumed to relieve pain, boost your energy, or simply stay more focused. With all of these potential health benefits, it’s understandable that there’s now an online market for selling kratom. 

If you’re ready to start selling kratom online, you’ve come to the right article. Below is a complete guide to help you start your online business and maintain profits long-term. 

From inventory management to budgeting, you need to be prepared for this business endeavor. Keep reading to see how you can ensure that selling kratom online will be a successful endeavor. 

The Basics of Selling Kratom Online

People seek kratom for all kinds of reasons, which means it can be a great product to market online. In many cases, kratom is used as a way to help people recovering from opioid addiction. Others use kratom as a stimulant, such as coffee, giving them an energy boost and higher focus levels. 

While the United States Food and Drug Administration hasn’t approved any official kratom health benefits, many consumers still believe in it. Plus, it’s not a scheduled drug, meaning selling it online and even in some stores throughout the country is completely legal. 

You might want to start by researching where you’d source your kratom inventory. Be wise enough to do background research on any kratom provider. You don’t want to work with a company that sells low-quality products because then your customers wouldn’t be satisfied. 

Once you’ve found the kratom provider you trust, it’s time to build your online store. Optimizing this website is going to be crucial for your long-term profitability in selling kratom online. Your website, after all, will also be the foundation for all other digital marketing. 

Here are the marketing tactics we at Forge will use for marketing Kratom and botanical herbs online:

1. Search Engine Optimization
Use SEO to establish inbound organic traffic that can be retargeted by Programmatic Ads at a later date.
2. Email Marketing and Email Automation Flows
Use an offer pop up to begin collecting emails from the new organic traffic going to your website. Then set up the following flows to automate your customers getting to know your kratom business: Welcome/Nurture Sequence, Abandoned Cart, Browse Abandonment, Post Purchase and Customer Winback. Once these are established, also begin to send regular emails to your new list to offer helpful tips and tricks as well as timely promotions for holidays and social media holidays.
3. Programmatic Display Advertising
Forge offers a unique opportunity for kratom companies to advertise their products digitally and legally through our large display network of whitelisted publishers who will run your ads on their website. We can prospect new top of funnel customers with interest based targeting as well as retarget those who have visited your website once or more, in attempts to get them back and convert with an offer or deal. This is one of the only advertising solutions for kratom companies to advertise online today.
4. Social Media Organic Growth & Influencer Marketing
Social Media can be challenging for kratom brands so you need to make sure you’re not making medical claims about your products or even suggesting they are for sale intended for human consumption of any sort. This is against FDA regulations and can get your brand in trouble, let alone your pages shut down for Community Guidelines Violations. It’s best to stick with the seasoned pros to run top of funnel organic social media content for your kratom brand.
Influencers can promote your products as well but the same rules apply: no medical claims, no showing consumption of the products and as always, you must have them prominently state that their posts are #ad or #sponsored for FTC rules and regulations.

Let’s talk about some more ways to set up your kratom company for success marketing online.

Make Sure Your Website is Optimized for the Best User Experience

When online users visit the website where you sell kratom, you want to turn those visits into sales. For that reason, it’s critical that you optimize that website specifically for sales conversions. 

That means, for one thing, you need a strong visual appeal throughout the website. Content needs to be readily accessible and arranged in a way that is easy to navigate. Everything from the color scheme to the tone of voice you use in the messages should be cohesive and unique to your brand. 

In addition, don’t underestimate the power of search engine optimization (SEO). SEO content makes use of keywords and phrases throughout the website. These words and phrases are what online users might look for on search engines such as Google or Yahoo!

While proper SEO strategies can be in-depth, these efforts will be worthwhile for your kratom business in the long run. It’s your best chance of getting found online when people are looking to buy kratom. For more specific digital design guidance, take a look at this article outlining tips for website optimization

Learn as Much as You Can About Running a Successful eCommerce Business

With so many competing eCommerce websites these days, it can be hard to stand out ahead of your market competition. Nonetheless, investing in your marketing and business will give you the best chance of financial success when selling kratom. 

After all, the eCommerce industry continues to grow and expand. Studies show that the market size will be worth over $6 trillion by the year 2024. 

That’s why you should spend as much time as you can learning about what it takes to optimize an eCommerce platform. For instance, have you researched what ways you can market your kratom products? Do you know what consumers are looking for when it comes to buying kratom online?

In addition, don’t be afraid to work with experts on this matter. Hiring third-party marketing agencies might be just the ticket to skyrocketing your online kratom business. 

You Can Use Social Media for Promotion, But Be Cautious

Another way to help your kratom online store succeed is by using social media marketing. Be careful, though. Selling kratom directly through some social media platforms can get your profile taken down. 

It’s essential that you research the posting guidelines of each social media platform you plan to market your kratom on. Some platforms, such as Instagram or Facebook, might be stricter than others. 

The wisest way to get around some of these guidelines on the stricter platforms is by not advertising that you’re selling kratom directly. Sure, you can include your eCommerce link in the profile of your Instagram, for example. When you post content about kratom, though, make it educational instead of sales-y. 

You can create an entire social media campaign about what a kratom supplement is and how it might be used. Again, be careful not to make any direct medical claims about its benefits without having reliable studies to cite. Overall, social media can be a great way for consumers to know that you’re all about kratom – as long as you don’t get yourself banned in the process.


Remember That Any Marketing Plan Should Be Ongoing

The last important thing to remember when it comes to selling kratom online is that the more work you put in, the more likely you are to succeed. It’s going to be up to you whether you want your kratom eCommerce store to be just a side hustle or your full-time income. 

Again, that’s why it can be so wise to work with third-party professionals. They can guide you on this eCommerce journey and help you sustain those profit margins.

Start Selling Kratom Online in No Time

If you think you need expert marketing guidance to make the most of your new eCommerce kratom business, look no further. We prioritize helping people establish their brand and succeed at selling their online products or services. 

For that reason, we hope you reach out to our team of expert marketing professionals. We can help you sell kratom online in an efficient, organized, and profitable way. Start by learning more about how an eCommerce-specific marketing agency could be just what you’re looking for.   

  
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Email Marketing

If you haven’t considered using SMS marketing in your digital strategy — think again. 9 out of 10 customers prefer to communicate with businesses via text.

But how exactly does an SMS marketing strategy work? And what should you look for in an SMS marketing service?

Below we include a guide explaining SMS marketing services and the 6 considerations for choosing the best SMS marketing services.

Basics of SMS Marketing

SMS marketing has been around for a while, but many businesses haven’t tried it for themselves. Here’s a quick refresher on what SMS marketing is and the benefits you can receive from an SMS campaign.

What is SMS Marketing?

SMS marketing involves using text messages to promote your business’s products and services. It’s a digital strategy also known as mass texting. It works like emails do but is much more effective – research shows that Americans check their phones 96 times a day.

What Do SMS Marketing Services Do?

your SMS campaigns through the use of a team and relevant software.

The team will be responsible for writing and researching all of the messages behind your campaign. They’ll then use their top-notch technology to schedule texts to be sent to people on your contact list.

What Are the Benefits of SMS Marketing Services?

SMS marketing has numerous benefits and has come a long way since its inception. With SMS marketing, you can boost sales, engage your audience, earn consumer loyalty, collect and nurture leads, and create buzz around a product or competition. 

SMS marketing services will amplify all of the positive effects of an SMS marketing campaign because you’ll have a team of experts dedicated to crafting and delivering the perfect message.

What to Look for in SMS Marketing Services

Not all SMS marketing systems are created equal. Here are a few things you should consider when looking for your SMS service.

1. Combined Platforms

Aside from SMS marketing, email marketing is one of the best revenue-generating channels – especially for e-commerce businesses. It only makes sense that you try to build your SMS and email strategy together. This is why we recommend Klaviyo to our marketing clients 9 times out of 10.

When selecting your SMS provider, look for one that can manage both SMS and your email at the same time. That way, the services can merge customer data into one profile and provide a more comprehensive understanding of how the customer interacts with your brand.

You’ll also have an advantage when contacting your customers because you can make smarter communication decisions. For instance, if the customer doesn’t open an email, you can send them a text with the same information since you know they haven’t seen it yet.

2. Flexible Contract

Having contract flexibility with digital marketing services is key to any positive relationship. Your business needs will grow and change over time, and so will your marketing strategies.

Look for providers that charge you based on the size of your subscriber list, not based on the size of your business as a whole. You may only want to send targeted messages to a small number of people.

Also, consider the length of your contract. It should be flexible enough so that you can change it every month or even every quarter. You should not have to sign a multi-year deal that leaves no room for change.

3. Seamless Functionality

Selling directly to your customers via SMS is of course meant to increase sales. But it’s also meant to be a tool that gives you data for more personalized experiences in the future.

You want services that will use your SMS to create a seamless customer journey. Messages are only the first part – next, the user should visit your website and have a positive experience there

This means that the SMS team should be sending text messages based on your customers’ actions – not based on a random timeline. They’ll only send messages when it will optimize the sales funnel.

4. Communication Expertise

Text messages may be short – but that makes them even more difficult to get right. In just a few lines, you have to attract the customer’s attention and encourage them to engage with your call to action.

Your SMS marketing services should be expert communicators, able to reach people of all different backgrounds and positions in the sales funnel.

And they also should know how to personalize messages based on what the target audience will respond to best. It could be anything from opening with a customer’s name to only texting them about sales in their size.

5. Clear Tracking Tools

SMS has some of the best returns for any digital marketing method. But of course, this is if you have the right data available.

Your SMS marketing service should be using software and tools to accurately track customer actions and interactions.

For instance, say a customer receives both an email from you and a text message within the same 48 hours. They then place an order.

With the right software that manages email and SMS together, only the message the customer saw the most recently would get credit for the sale. Otherwise, both channels would get credit and you wouldn’t have a true understanding of what was working.

6. High Compliance & Deliverability Standards

SMS compliance may not be complicated, but it’s required. Your SMS marketing services need to be completing all tasks above board. Messaging subscribers who haven’t given explicit consent or failing to provide an opt-out option are grounds for trouble.

Make sure that the provider you select has run numerous SMS marketing campaigns before and knows the ins and outs of the law.

Deliverability is another important element of your SMS campaign. How often are messages going through? Your SMS provider should have a deliverability rate of 90% at the very least.

Transform Your Digital Marketing Strategy

Your business can’t thrive without a strong digital presence. SMS marketing services and other strategies are the keys to standing out.

And you don’t have to do it alone. The Forged team is here to guide you through your digital strategy, whether you need text message marketing tips or a new website.

Contact us to get started!

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Email Marketing
If there’s one constant in today’s digital world, it’s the power of email. This service may have been around since the 1970s, but it’s more vital now than ever before—especially with an estimated 293.6 billion emails sent each day! Given the massive number of messages we exchange on a regular basis, it’s hard to overstate the benefits of email marketing for your brand. With the power to send content right to your audience’s inbox in seconds, email marketing is an essential tool for any online business. If you’re skeptical about the advantages of this classic marketing tactic, we’re here to change your mind. Let’s take a look at the key benefits of email marketing—none of which you’ll want to pass up.

It’s Affordable

Let’s start off with one of the most obvious email marketing benefits: if you’re looking for a cost-effective campaign, you won’t find anything better than email marketing. There are no fees to send a basic email (unless you have a large list hosted on a private platform), nor will you pay if someone clicks on it. There are no printing or mailing charges as with traditional marketing. In fact, your starting campaigns can come at no cost at all. Down the line, you may want to invest in expert content creation or automation services, but these minimal fees won’t cut into your budget much.

It Offers a High ROI

Because email marketing comes at such a low cost, the ROI can be astronomical. Experts once found that email hascbd email marketing cbd gummies a jaw-dropping average ROI of $38 for every $1 spent. Even better, it’s possible to outstrip this average with the right strategies! The highest ROI platform we’ve worked with is Klaviyo. Specifically grown as an ecommerce email marketing powerhouse, Klaviyo boasts an average 46% revenue increase for brands in first two months of switching to their platform. The average ROI of email marketing though the Klaviyo platform (when managed by a Klaviyo Partner like Forge) is 4:1 return. Sound intriguing? It should! Imagine grossing $64,000 from a single email campaign. Stats like these are possible with the right ecommerce email marketing team.

It’s Easy to Create Personalized Content

If you’re hoping to personalize your marketing strategy, email is the way to go. Because this tactic allows you to segment customers based on demographics and preferences, you can create personalized content that speaks to customers right where they are. Regardless of their stage in the marketing funnel, this approach helps you show value and build trust instead of sending messages that won’t resonate with readers. What’s more, you can fine-tune your personalization with minor tweaks, like including the person’s name, changing up your subject lines, or adapting your images based on location.

It Builds Brand Awareness

Communicating with your audience through email on a regular basis is a great way to build brand awareness. Over time, your messaging will help your audience understand your brand and its vision. Of course, this only works if you put a lot of thought into each message, considering your tone and curating everything according to the recipients!

It’s a Great Forum for Your Brand

Because customers must opt-in to receive messages from you, email marketing can be a great platform for promoting your products and company. Knowing that the recipients have sought out your messaging, you can self-promote with more confidence. This makes it a great tactic to partner with SEO strategies, as it can help you send more traffic to the right pages on your site. Whether you’re sending info about updates, new products, sales and discounts, or fresh content, it’s safe to say that your subscribers are interested and engaged!

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It Provides Value to Your Audience

Beyond self-promotion, email marketing is a solid opportunity to provide value to your audience. Sharing industry news, explaining your brand’s take on recent events, offering tutorials and helpful hints, and sharing advice and success stories can educate and inform your audience on an ongoing basis. This, in turn, can help build your brand’s authority online. With your subscribers looking to you as a source for helpful information, you can cast yourself as an expert and advisor they can turn to when they need support or knowledge.

It’s a Direct Line of Communication

Unlike other online marketing tactics, email marketing offers a direct line of communication to your audience. In contrast, it’s harder to assume that your audience will see your ads, social media posts, or other online strategies. The key benefit of email marketing is that you can be sure that most of your messages are hitting the inboxes of everyone on your list every time. On the flip side of the coin, email marketing is also a great line of communication from your customers back to you. Whether you’re hoping to collect feedback via replies or send out surveys, this can be a great way to see how your customers perceive your performance.

It Can Be Automated

Want an easy, hands-off marketing tactic? It’s true that email marketing will require a great deal of thought and attention on the front end, but once you’ve planned out your approach, it’s an easy strategy to automate. Thanks to the plethora of email marketing services available online, you can automate email blasts based on a user’s behaviors, interests, demographics, and more. This, in turn, makes email marketing a fantastic way to optimize your team’s time and budget.

It Reaches Leads at the Perfect Moment

Because email marketing is so easy to automate, you can count on your messages reaching readers at the right time. When you create a targeted campaign, you’re creating messages that reflect exactly where the reader is on their journey. Want to prompt a user to make a purchase after they’ve left items in their cart for too long? Hoping to share a tutorial with someone searching for a solution you provide? No matter where your users are, they’ll appreciate the right thoughtful message at the right time.

Take Advantage of These Email Marketing Benefits

No matter your brand, you’ll want to take advantage of these key email marketing benefits. Offering an amazing return on investment at a low cost, as well as the ability to reach your audience with targeted messages at the right time, it’s hard to pass up on these solid advantages! Ready to level up your marketing? Our team is here to help. At Forge Digital Marketing, we partner with brands of all sizes to create powerful email marketing campaigns designed to nurture leads and create clickable content. Check out what we can do for your brand, and get started today! Ecommerce email marketing-agency
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