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Email Marketing

If you haven’t considered using SMS marketing in your digital strategy — think again. 9 out of 10 customers prefer to communicate with businesses via text.

But how exactly does an SMS marketing strategy work? And what should you look for in an SMS marketing service?

Below we include a guide explaining SMS marketing services and the 6 considerations for choosing the best SMS marketing services.

Basics of SMS Marketing

SMS marketing has been around for a while, but many businesses haven’t tried it for themselves. Here’s a quick refresher on what SMS marketing is and the benefits you can receive from an SMS campaign.

What is SMS Marketing?

SMS marketing involves using text messages to promote your business’s products and services. It’s a digital strategy also known as mass texting. It works like emails do but is much more effective – research shows that Americans check their phones 96 times a day.

What Do SMS Marketing Services Do?

your SMS campaigns through the use of a team and relevant software.

The team will be responsible for writing and researching all of the messages behind your campaign. They’ll then use their top-notch technology to schedule texts to be sent to people on your contact list.

What Are the Benefits of SMS Marketing Services?

SMS marketing has numerous benefits and has come a long way since its inception. With SMS marketing, you can boost sales, engage your audience, earn consumer loyalty, collect and nurture leads, and create buzz around a product or competition. 

SMS marketing services will amplify all of the positive effects of an SMS marketing campaign because you’ll have a team of experts dedicated to crafting and delivering the perfect message.

What to Look for in SMS Marketing Services

Not all SMS marketing systems are created equal. Here are a few things you should consider when looking for your SMS service.

1. Combined Platforms

Aside from SMS marketing, email marketing is one of the best revenue-generating channels – especially for e-commerce businesses. It only makes sense that you try to build your SMS and email strategy together. This is why we recommend Klaviyo to our marketing clients 9 times out of 10.

When selecting your SMS provider, look for one that can manage both SMS and your email at the same time. That way, the services can merge customer data into one profile and provide a more comprehensive understanding of how the customer interacts with your brand.

You’ll also have an advantage when contacting your customers because you can make smarter communication decisions. For instance, if the customer doesn’t open an email, you can send them a text with the same information since you know they haven’t seen it yet.

2. Flexible Contract

Having contract flexibility with digital marketing services is key to any positive relationship. Your business needs will grow and change over time, and so will your marketing strategies.

Look for providers that charge you based on the size of your subscriber list, not based on the size of your business as a whole. You may only want to send targeted messages to a small number of people.

Also, consider the length of your contract. It should be flexible enough so that you can change it every month or even every quarter. You should not have to sign a multi-year deal that leaves no room for change.

3. Seamless Functionality

Selling directly to your customers via SMS is of course meant to increase sales. But it’s also meant to be a tool that gives you data for more personalized experiences in the future.

You want services that will use your SMS to create a seamless customer journey. Messages are only the first part – next, the user should visit your website and have a positive experience there

This means that the SMS team should be sending text messages based on your customers’ actions – not based on a random timeline. They’ll only send messages when it will optimize the sales funnel.

4. Communication Expertise

Text messages may be short – but that makes them even more difficult to get right. In just a few lines, you have to attract the customer’s attention and encourage them to engage with your call to action.

Your SMS marketing services should be expert communicators, able to reach people of all different backgrounds and positions in the sales funnel.

And they also should know how to personalize messages based on what the target audience will respond to best. It could be anything from opening with a customer’s name to only texting them about sales in their size.

5. Clear Tracking Tools

SMS has some of the best returns for any digital marketing method. But of course, this is if you have the right data available.

Your SMS marketing service should be using software and tools to accurately track customer actions and interactions.

For instance, say a customer receives both an email from you and a text message within the same 48 hours. They then place an order.

With the right software that manages email and SMS together, only the message the customer saw the most recently would get credit for the sale. Otherwise, both channels would get credit and you wouldn’t have a true understanding of what was working.

6. High Compliance & Deliverability Standards

SMS compliance may not be complicated, but it’s required. Your SMS marketing services need to be completing all tasks above board. Messaging subscribers who haven’t given explicit consent or failing to provide an opt-out option are grounds for trouble.

Make sure that the provider you select has run numerous SMS marketing campaigns before and knows the ins and outs of the law.

Deliverability is another important element of your SMS campaign. How often are messages going through? Your SMS provider should have a deliverability rate of 90% at the very least.

Transform Your Digital Marketing Strategy

Your business can’t thrive without a strong digital presence. SMS marketing services and other strategies are the keys to standing out.

And you don’t have to do it alone. The Forged team is here to guide you through your digital strategy, whether you need text message marketing tips or a new website.

Contact us to get started!

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Email Marketing
If there’s one constant in today’s digital world, it’s the power of email. This service may have been around since the 1970s, but it’s more vital now than ever before—especially with an estimated 293.6 billion emails sent each day! Given the massive number of messages we exchange on a regular basis, it’s hard to overstate the benefits of email marketing for your brand. With the power to send content right to your audience’s inbox in seconds, email marketing is an essential tool for any online business. If you’re skeptical about the advantages of this classic marketing tactic, we’re here to change your mind. Let’s take a look at the key benefits of email marketing—none of which you’ll want to pass up.

It’s Affordable

Let’s start off with one of the most obvious email marketing benefits: if you’re looking for a cost-effective campaign, you won’t find anything better than email marketing. There are no fees to send a basic email (unless you have a large list hosted on a private platform), nor will you pay if someone clicks on it. There are no printing or mailing charges as with traditional marketing. In fact, your starting campaigns can come at no cost at all. Down the line, you may want to invest in expert content creation or automation services, but these minimal fees won’t cut into your budget much.

It Offers a High ROI

Because email marketing comes at such a low cost, the ROI can be astronomical. Experts once found that email hascbd email marketing cbd gummies a jaw-dropping average ROI of $38 for every $1 spent. Even better, it’s possible to outstrip this average with the right strategies! The highest ROI platform we’ve worked with is Klaviyo. Specifically grown as an ecommerce email marketing powerhouse, Klaviyo boasts an average 46% revenue increase for brands in first two months of switching to their platform. The average ROI of email marketing though the Klaviyo platform (when managed by a Klaviyo Partner like Forge) is 4:1 return. Sound intriguing? It should! Imagine grossing $64,000 from a single email campaign. Stats like these are possible with the right ecommerce email marketing team.

It’s Easy to Create Personalized Content

If you’re hoping to personalize your marketing strategy, email is the way to go. Because this tactic allows you to segment customers based on demographics and preferences, you can create personalized content that speaks to customers right where they are. Regardless of their stage in the marketing funnel, this approach helps you show value and build trust instead of sending messages that won’t resonate with readers. What’s more, you can fine-tune your personalization with minor tweaks, like including the person’s name, changing up your subject lines, or adapting your images based on location.

It Builds Brand Awareness

Communicating with your audience through email on a regular basis is a great way to build brand awareness. Over time, your messaging will help your audience understand your brand and its vision. Of course, this only works if you put a lot of thought into each message, considering your tone and curating everything according to the recipients!

It’s a Great Forum for Your Brand

Because customers must opt-in to receive messages from you, email marketing can be a great platform for promoting your products and company. Knowing that the recipients have sought out your messaging, you can self-promote with more confidence. This makes it a great tactic to partner with SEO strategies, as it can help you send more traffic to the right pages on your site. Whether you’re sending info about updates, new products, sales and discounts, or fresh content, it’s safe to say that your subscribers are interested and engaged!

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It Provides Value to Your Audience

Beyond self-promotion, email marketing is a solid opportunity to provide value to your audience. Sharing industry news, explaining your brand’s take on recent events, offering tutorials and helpful hints, and sharing advice and success stories can educate and inform your audience on an ongoing basis. This, in turn, can help build your brand’s authority online. With your subscribers looking to you as a source for helpful information, you can cast yourself as an expert and advisor they can turn to when they need support or knowledge.

It’s a Direct Line of Communication

Unlike other online marketing tactics, email marketing offers a direct line of communication to your audience. In contrast, it’s harder to assume that your audience will see your ads, social media posts, or other online strategies. The key benefit of email marketing is that you can be sure that most of your messages are hitting the inboxes of everyone on your list every time. On the flip side of the coin, email marketing is also a great line of communication from your customers back to you. Whether you’re hoping to collect feedback via replies or send out surveys, this can be a great way to see how your customers perceive your performance.

It Can Be Automated

Want an easy, hands-off marketing tactic? It’s true that email marketing will require a great deal of thought and attention on the front end, but once you’ve planned out your approach, it’s an easy strategy to automate. Thanks to the plethora of email marketing services available online, you can automate email blasts based on a user’s behaviors, interests, demographics, and more. This, in turn, makes email marketing a fantastic way to optimize your team’s time and budget.

It Reaches Leads at the Perfect Moment

Because email marketing is so easy to automate, you can count on your messages reaching readers at the right time. When you create a targeted campaign, you’re creating messages that reflect exactly where the reader is on their journey. Want to prompt a user to make a purchase after they’ve left items in their cart for too long? Hoping to share a tutorial with someone searching for a solution you provide? No matter where your users are, they’ll appreciate the right thoughtful message at the right time.

Take Advantage of These Email Marketing Benefits

No matter your brand, you’ll want to take advantage of these key email marketing benefits. Offering an amazing return on investment at a low cost, as well as the ability to reach your audience with targeted messages at the right time, it’s hard to pass up on these solid advantages! Ready to level up your marketing? Our team is here to help. At Forge Digital Marketing, we partner with brands of all sizes to create powerful email marketing campaigns designed to nurture leads and create clickable content. Check out what we can do for your brand, and get started today! Ecommerce email marketing-agency
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