Your address will show here +12 34 56 78
Email Marketing
A wise man once said: “If you shoot at nothing, you will hit it every time.” And that applies perfectly to email marketing.  The first step to any successful email marketing campaign is to determine what you want your campaign to achieve in the end and how you intend to achieve it. That’s where email marketing objectives and goals come in.  Email marketing goals are clear, specific and measurable outcomes for any email campaign.  On the one hand, email marketing objectives refer to steps that MUST be taken towards achieving the goals of your email-based campaign.  It’s obvious they don’t mean exactly the same thing, but they work hand in hand to deliver remarkable success if followed through. Goals help you stay focused and measure the success of your email campaign. For example, you can set a goal of generating 500 new leads in the next four months. Your objective will include improving email engagement and generating more traffic.  But there are other solid reasons why you should define your email marketing objectives early on. 

5 reasons why email marketing objectives and goals are important for your campaign 

1. Provides clarity 

With your goals and objectives spelt out, everyone working on your email marketing campaign will know exactly what to do, when to do it and how. Such clarity will improve efficiency and the overall success of your campaign.  Email marketing objectives give you and your team members a sense of direction and understanding towards achieving set goals. Now there’s no beating about the bush. 

2. Streamlines your effort 

Your email campaign objectives should be written down and displayed for you and your team members to see. Doing this will help you channel every effort towards meeting your campaign goals.  Having identified your campaign objectives, you won’t dissipate energy on unproductive tasks that add nothing to the bottom line. 

3. Helps you allocate resources

Defining your objectives will help you know how best to strategically channel your resources towards meeting your goals

4. Motivation

Email marketing can be tedious even for experienced email marketers equipped with all the right tools. That’s why we consider email marketing objectives as a light that guides you through a dark tunnel towards your goals. They’re that important. 

5. Helps you measure success

You can only measure the success of your email marketing campaign if you set objectives and goals in the first place.    And here are some examples of email marketing objectives that will work for any campaign. 

8 best email marketing objectives (examples) 

1. Generating traffic 

Email Marketing can be effective in driving traffic to your website and online store. But driving email traffic is not as easy as launching an email campaign. In many instances, you will not instantly see a spike in traffic for your site even with a reasonable number of subscribers. Your email marketing objective should be focused on changing that narrative.  To generate email traffic for your brand, your email campaign MUST be directed at people who are actually interested in your content and have intentionally subscribed to your mailing list. Visitors like that are more likely to respond to the CTAs and spend time on your website. Using double opt-in to add new subscribers to your list will help you build an organic list of people who are more open to responding to your campaign and landing on your site. Here’s an example of what a double opt-in email looks like.  Email marketing objectives double opt-in form Here are 5 proven ways to improve your web traffic through email marketing:
  1. Personalize your emails
  2. Provide clear and concise content in emails
  3. Include call to action between email content, not just at the bottom
  4. Use creative designs for your emails
  5. A/B test email campaigns on different segments of your audience.

2. Increasing email open rate

Stats say on average people receive 200+ emails per day with more than 50% of those ending up as spam or unread. This tells you the level of competition your email campaign is facing even before you press start. It also shows why you need to have a plan to increase your email open rate.  Email open rate is more than just the number of people who open your email. To prioritize improving this metric, you have to consider email open rate as the number of readers who open your email and also click a link in the email. Here are 5 ways how to improve email open rates:
  1. Build and organic email list. Avoid buying email list if you don’t want a low open rate.
  2. Segement your list and only send emails to the relevant audience.
  3. Update your list regularly. Remove all inactive subscribers.
  4. Use compelling subject lines for your emails.
  5. Optimize your email campaign for mobile

3. Generating more leads

Lead generation is another important objective to set for email campaigns because new customers are essential for extending the life span of any business.  With email marketing, you can build a list of prospective customers who you will eventually become loyal customers if you nurture those relationships using high-quality content and excellent communication. Have a look at this email example that engages the subscriber and baits them into becoming customers: Email marketing objective, lead generation Notice that in the above example, the email is personalized, has a professional but friendly tone and addresses a problem the reader might be trying to solve. Here are simple ways of turning leads into customers using email marketing:
  • Target the right audience. Use simple opt-in forms
  • Optimize your landing page content
  • Send timely emails. This can be immediately a prospect performs an action on your site

4. Improving engagements

A successful email marketing campaign will get more subscribers and prospects to interact with brand content and respond to CTAs. When customers engage with your campaign it ultimately results in purchases, sales and an increase in revenue.  To achieve higher engagements your strategy must put focus on content that’s valuable, attractive and personalized for your subscribers. It’s also important to write compelling subject lines.  Little things like the structure and design of your email can determine the level of engagement an email campaign attracts. Here’s an example of an email from Chelsea Football club that encourages fans to become members with just Email marketing objective building engagements with emailsFrom this example you can see that captivating email design, concise and making offers to your audience can get them to engage with your campaign. Also take note of where the CTA button is placed in this email — just two paragraphs into the content. 

5. Grow customer list

Subscriber list does not equal customer list. You can have a decent number of subscribers but only a handful of them are paying customers.  An email marketing objective to grow customer list will implement various strategic methods targeting an audience who will be interested in what the brand is offering. In 2023, brands are leveraging promotions, exclusive deals, discounts and rewards to grow their customers list. Here’s an example of an email that makes a promotional offer to subcribers based on their preferences: Promotional offer email marketing objective generating new customersMost email marking campaigns can boast of new subscribers but customers are what every business needs to survive. Pin this as your objective. Here are other methods of growing your customer list through email:
  1. Send relevant emails
  2. Make your emails consice and clear
  3. Use attractive designs
  4. Include a call to action (CTA) at the top of your email content
  5. A/B test your campaign on various audience segments to see what works best.

6. Brand loyalty 

Email marketing campaigns remains one of the oldest strategies for improving brand loyalty and retaining customers. This can be achieved by building excellent relationships with customers via email.  Using customer data from customer behavior and preferences, brands can better understand how best to tailor their marketing effort to meet customer needs.  Here are a few ways to improve brand loyalty:  1. Personalize your emails. Your emails must be tailored for the customer based on their preferences and behaviour,  2. Offer incentives. Like freebies, promotions, discounts, rewards and exclusive deals. Take a look at this example a gospel ministery offers a personalized free gift 2. Improve interactions. We already highlighted the power of engagement for email marketing campaigns. Ask for regular feedback and appreciate your customers.  3. Respond to feedback. Customers are easily frustrated when their feedback isn’t taken seriously. It’s worse when a brand takes too long to reply customer email or don’t even reply. 4. How to measure brand loyalty: Customer lifetime value, customer retention rate, customer satisfaction. 

7. Increasing conversion rate

In (email) marketing conversion rate refers to the number of subscribers that complete an action requested in an email. Conversion rate can be an accurate way to measure return on investment (ROI) for an email campaign. Your email marketing objective would be incomplete without a plan to increase your conversion rate.  Leveraging user-generated content like testimonials, images, social media posts and positive reviews can be included in emails to improve conversion rate. See this example of a resort that uses pictures shared by their customers on Instagram in their email campaign.Other strategies like including compelling CTAs, conveying a sense of urgency and personalizing the content of emails can massively improve your conversion rate. 

8. Improving sales

Email marketing can also be crucial for improving your sales if you set it as one of the objectives of your campaign.  Growing sales through email marketing would require some intentional effort on the part of the marketer.  Things like using segmentation to target specific sets of your prospects with highly personalized customers, optimizing email subjects, improving CTAs and A/B testing strategies are a must for any brand serious about improving sales. 

Bonus. Reducing bounce rate

Email bounce rate refers to the number of emails sent that never get delivered. A high bounce rate of an email campaign can lower the reputation of a brand.  To determine the percentage bounce rate of your email campaign, divide the number of bounced emails by sent emails and multiply it by 100. For example, if you send 5,000 emails and 500 bounces, your bounce rate will be 500 / 5000 x 100 which gives you a bounce rate of 10%. Your objective will be to reduce this number.  Here are 5 ways to lower bounce rate: 
  1. Implement double opt-ins in your signup forms. 
  2. Regularly cleanup your email subscriber list. 
  3. Segment your list 
  4. Stay consistent but not spammy 
  5. A/B test your emails
Now let’s talk about email campaign goals and how to set them.  

How to set SMART goals for email marketing 

Your email marketing goals must be SMART — Specific, Measurable, Achievable, Relevant, and Timely. Here’s how to set goals for your email marketing campaign. 

Email marketing goals must be specific and clear

The goals you set must be clear for every team member to understand. This helps everyone to know where they fit in and what they need to do to help the team achieve results. 

Goals for email marketing campaigns must be measurable

It is essential that your email campaign goals are measurable using predetermined metrics. This helps your team to stay focused throughout the lifespan of your campaign. 

Email marketing goals must be achievable 

When setting a goal for your email campaign, it is important to set targets that are feasible for your brand based on your budget and resources. Unrealistic goals easily overwhelm and ultimately discourage the marketer. 

Email marketing goals must be relevant 

It’s also important to set goals that will have a positive impact on your business. SMART goals for email marketing help the brand achieve its core values and bottom line. 

Email campaign goals must be time-bound

Finally, SMART goals must have a target completion date. A firm deadline to achieve your goal is essential to help you view current progress and measure success. It also helps to keep your team motivated with everyone working on the same timeline. 

Email marketing goals examples

  • Reduce bounce rate by 50% in the next 6 months. 
  • Grow email subscriber list to 2000 in the next year. 
  • Record a conversion rate of 15% in the next  six months
  • Generate $50,000 in sales in the next five months
  • Generate 1000 new leads from our email marketing campaign 

Email marketing Goals vs objectives at a glance

Email marketing objectivesEmail marketing goals
Specific actionable, milestones for a campaignLifelong aims of an email campaign 
The strategies required to achieve email campaign goalsThe end result of an email campaign 
Based on facts, data and customer preferences Based on marketing ideas 
Easy to measureDifficult to properly measure

Wrapping up…

Email marketing objectives and goals combine to deliver success for email campaigns.  In this article, we highlighted the benefits of starting your campaign by outlining your email marketing objectives right at the start of your campaign. And listed some solid examples you can copy. It’s now up to you to make use of this information and start seeing results in your email campaigns.  If you need help with taking your email marketing campaign to the next level reach out to our team at Forge

Email Marketing

“If your successful email marketing campaign suddenly goes silent, chances are, market trends shifted while you were high-fiving your team.” — Mediatool.

Digital marketing is a numbers game and everyone needs email to win, particularly when email marketing has become one of the top marketing channels of the 21st century. But the prevailing trends continue to change as innovation and new techniques flood and transform the email marketing landscape. The changes have brought profits for brands that go with the flow. Many businesses that stay on top of the email marketing trends record up to $36 in revenue for every $1 spent. That said, let’s take a closer look at the email marketing trends of 2023.

1. Robust email security and privacy – campaigns must prioritize user consent

General Data Protection Regulation (GDPR) has changed how email marketing is done today. In 2023, brands simply cannot send unsolicited, random emails without obtaining user consent. The increase in cyber-attacks and phishing emails has made spam filters even more sensitive to suspicious content in emails. Thus, we’re seeing tracking software go the extra mile to monitor emails based on criteria like click-through rate, time spent on email and overall engagement. The impact of this trend is why email marketing campaigns must prioritize user consent options like preferences and data privacy checkboxes in opt-in and signup forms.

2. Omnichannel communication – for higher engagement

The omnichannel strategy combines multiple communication channels like email, SMS, push notifications and webchats to reach customers. This strategy started gaining prominence after the pandemic, it’s now a full-blown trend in 2023. And it’s proving successful. Email marketers are now allocating a budget for campaigns that target customers through multiple channels to give them a seamless user experience. Some customers respond well when followed up with text messages after email. For that reason, digital marketers in 2023 are smart enough to ask customers to opt into their SMS lists, push notifications and so on. Stats show that this strategy is delivering serious results too. “Brands that use both email and SMS to reach customers record 19-25% more engagement compared to 5% or less for brands that stick to only email.” — Selzy.

3. User-generated content – customers trust customers

User-generated content is created by the customer for other customers, with the selling brand reaping all the juicy benefits. In 2023, your customers have become smarter and even harder to convince than ever. However, stats have shown that customers are more open to buying when it’s some other customer doing the marketing. “95% of customers read online reviews before buying a product and positive reviews can increase customer spending by 31%” — Luisa Zhou. User-generated content, particularly reviews, has become the rave of the moment for top brands and they never miss a chance to add it to every email campaign. But user-generated content is not limited to reviews. They could be case studies, blog posts/comments, surveys and social media posts. Value everything your customer has to say about your brand, anywhere they say it.

4. Metrics changes – open rates no longer tell the true story

A few years ago, email marketing campaigns were considered successful if metrics showed a high open rate. That’s no longer the case. The 2023 trend in email marketing shows that open rates have become a poor indicator of the success of email campaigns. And that’s because of two reasons:
  1. New privacy settings from companies like Apple make it impossible to track if a user opened an email blast or not.
  2. A user opening an email doesn’t mean they read through or engaged with the content.
Hence, email marketers are now tracking other metrics that help them understand user behaviour and the performance of their email campaigns. Good examples of what metrics to track are subscribe/unsubscribe rate, email content click rate, conversion rate and ROI per campaign.

5. Mobile-optimized emails – most people check emails on mobile phone

The fastest and most convenient way to check an email for most people is via their mobile phone. That’s why email campaigns in 2023 must be optimized for mobile. Innovative mobile-friendly email design is the new trend in email marketing. Mobile-tailored emails feature a minimalist design, mobile-friendly font size, moderate animation and responsive images and GIFs. Such emails are also optimized for dark mode. Emails that are not mobile-friendly in 2023 will get fewer engagements and that could seriously harm ROI.

6. Super-personalized emails

Today’s email marketing campaigns have become super-personalized to improve user experience and engagement. Personalization of emails has proven to have a substantial impact on lead generation, customer retention and revenue. Highly personalised emails are tailor-made for the user. They are sent to segments or individuals based on their behaviour on your site, personal data, search intent and demographics. Here’s a quality example of a personalized email based on the user search intent for fintech loans: The engagement rate for such an email is above 90%. Before this trend took off, non-personalized email campaigns escaped with reasonable success. For example, in 1978, Gary Thuerk randomly sent the first email blast and recorded $13 million in sales. Fast forward to 2023, the random email strategy can be a recipe for failure.

7. AI impact – new technology doing the hard work

Artificial intelligence is here to stay and it will affect nearly everything. It’s already having a massive impact on email marketing today. AI is helping email marketers write engaging subject lines, draft powerful emails and choose the best email templates. Most AI software for email will also gather data about your audience to ensure you only send super-personalized emails, as discussed earlier. AI even allows you to choose your tone of voice, word count, structure and language. Plus it makes sure your emails are free of grammatical errors. The AI trend for email will not slow down as digital marketers continue to understand how best to use it in their strategy. The time to get on board is now.

8. Interactive emails – responsive emails drive engagement

One of the strongest email marketing trends we’ve seen lately is the transformation of email from simple plain texts to interactive content that grab the attention of the customers for maximum engagement. In 2023, brands are creating email campaigns that interest the customers by showing, instead of telling. Such emails will allow the customer to gain a live experience of the content through interactive elements like polls, animated CTAs and responsive buttons or GIFs rather than a boring block of text. Here’s one example of what an interactive email looks like for a UK-based print and design agency that gets its customers to engage with their content using a GIF for a chance to get an offer. Interactive GIF allows subscribers/customers to Engage with email content The text says ‘Chop that melon!’ with arms indicating a gesture the user has to perform. It’s just hard to ignore.

9. Email accessibility – content everyone can use

Email accessibility in 2023 is not just a trend but also an email marketing best practice. Brands think of all kinds of people when creating email campaigns, including the disabled – who make up 16% of the global population, according to the World Health Organization. Making emails accessible for all users ensures you don’t miss out on a large segment of your customer who may be physically impaired. Doing simple things like adding alternate text to images for screen readers, increasing font size slightly above 14px and ensuring that the flashing rate in animation is less than 55Hz can massively improve the accessibility of your emails.

10. Automated Email Campaigns – more results, less effort

The biggest brands in 2023 cannot manually reach out to all their prospects and customers through email. This fact is what started the automation trend in email marketing. Today there are hundreds of email automation tools built to help businesses automate their email marketing campaigns and reach a wider audience faster and more efficiently. Email automation works and brands have reported success in terms of conversion rate and customer retention after investing in it. Email automation software in 2023 are the complete package. They can segment audiences, send email triggers and workflow and conduct detailed analytics on campaigns. Combining this with AI can be explosive for business growth.

●     BONUS: Predictive analytics – using historical data to drive success

As we said at the beginning, successful email marketing campaigns can grow cold depending on changes in email marketing trends and customer behaviour. That’s where predictive analytics come in. Even without understanding all the latest email marketing trends, predictive analytics help brands understand what customers are interested in. It shows you what content will generate the best sales based on past and present behaviour. The result is that brands can use this information to revamp their marketing strategy and ride trends for years while staying profitable. According to Infinite Flame CEO Cap Hernandez, there are five ways to deploy predictive analysis for email marketing success.
  1. Set clear goals. The target of your email marketing campaign must be identified with a clear objective set.
  2. Collect accurate data. The data being used for predictive analysis must be accurate, relevant and clean. Examples of the data you need are engagement frequency, subscribe/unsubscribe rate, feedback and purchase history.
  3. Use techniques to build predictive models. Using various machine learning techniques, you can create predictive models that show customer behaviour. An off-the-shelf software like Improvado or Siesense can work or you could hire a data scientist.
  4. A/B test your models. Every predictive model you create must be tested with feedback, validation techniques and other statistical tests before you can fully trust the result.
  5. Segmentation. Using the information gotten from your analysis, properly segment your subscribers and send them personalized messages based on their needs and preferences.

How to plan your strategy using Email Marketing trends

Let’s face it, it’s almost impossible to implement all the 2023 email marketing trends regardless of how well you know them. But you can tweak your strategy using the trends as a guide. Here’s what to do. Select trends you can keep up with. You can start by picking a few trends that best fit your brand, audience and budget. Study these trends to understand them clearly and create campaigns using the knowledge. A/B Test your improved campaign. Every campaign you create based on the latest trends must be tested on a segment of your subscribers. You must be able to measure results to spot any improvements. Google Optimize, AB Tasty and Optimizely are some tools that can help. Rinse and repeat what works. Whatever you do, never change a winning formula. You can only improve it using modern techniques.

At a glance: Top 10 email best practices in 2023 you should follow

Creating and sending an email blast to your subscribers is easy. But sustaining a successful long-term email strategy requires that you follow the email marketing best practices highlighted in the graphic. Top 10 email marketing best practices

Still want help with your email marketing campaign?

We’ve detailed all the prevailing trends you should know to get ahead of your competition and stay successful. But email marketing trends will continue to change in 2023 and beyond. This makes it harder to keep up and implement necessary changes. Call us today if you still need help building a strategy based on the latest trends that resonate with your subscribers. We’d be glad to help!

eCommerce, Email Marketing, Marketing, SMS Marketing
With Klaviyo integrations you can retrieve and turn ecommerce marketing data into paying customers.  In 2022 Klaviyo helped its users generate $2.2B in revenue via email and SMS on Black Friday sales alone. We can only expect more in 2023  Klaviyo provides a robust technology that allows you to automate your email marketing and SMS campaigns at the click of a button.  What’s more, Klaviyo’s advanced features are tailored to help your business retain and gain new customers while you channel your energy into delivering the best product or service.  But first, you must spare a moment to understand how Klaviyo integrations can help your eCommerce business grow and achieve success this year.  

Klaviyo Ecommerce Integrations

Klaviyo is not just an email marketing and SMS powerhouse. This platform is known for providing rich integrations with ecommerce platforms such as Shopify, WooCommerce, Facebook Ads, Google Ads, Tapchart and Magento.  But that’s only the tip of the iceberg.  There are over 300 different Klaviyo integrations for any ecommerce platform to choose from.  Integrations are what sets Klaviyo apart from other marketing platforms because they allow you to automatically track, analyze and manage your customer behaviour.  With the data you’ll get after integrating Klaviyo, you can gain strategic insights that will give your business a competitive edge.  And of course — with the right metrics at your fingertips — you can provide excellent customer service to keep your customers loyal.  If your business is running on any ecommerce platform, rest assured that Klaviyo has a lightning-fast integration to support it.  Let’s delve deeper into how you can integrate your eCommerce platform with Klaviyo. 

How to integrate your Ecommerce platform with Klaviyo

Integrating your ecommerce platform with Klaviyo starts with signing up for a free Klaviyo account. The entire process takes less than two minutes.  Klaviyo allows you to start integrating your ecommerce store immediately after signing up.  However, if you decide to skip the process you should arrive at a screen that looks like this:  You can always log in and integrate your ecommerce platform, by clicking your account name on the lower left corner of your dashboard and clicking integrations on the next pop-up.  The next page will show you hundreds of Klaviyo integrations you can choose from. You can do it in a few simple clicks.

Be sure to have your API key from your website handy.   After integration, Klaviyo can synchronize data from your ecommerce platform. That gives you insights and metrics which can be turned into revenue if maximized. 

Top 7 Klaviyo integrations

Let’s talk briefly about some of the most used Klaviyo integrations. Remember, there are hundreds of Klaviyo integrations for ecommerce businesses today. 

1. Shopify integration

If you have a Shopify store, Klaviyo integration can help bring the data of your customers into Klaviyo. That will allow you to get insights into what customers are doing on your site and their buying patterns. This is ultimately crucial for making better business decisions. 

2. Woocommerce integration

With Klaviyo Woocommerce integration you can send targeted emails to customers, create automated workflows and also synchronize the historical data of your customers. 

3. Optin Monster Klaviyo integration

Klaviyo Optin Monster integration allows you to create irresistible, high-performing pop-up forms to better retain customers and reduce the bounce rate from your site. 

4. Facebook Ads integration

Klaviyo Facebook integration will help you to collect email addresses from Facebook ads, create custom audiences and advertise to inactive customers. 

5. Gatsby Klaviyo integration

Gatsby Klaviyo integration will help you to gather data about your customers on Instagram. This is one powerful tool that can help a brand view metrics of its customers, run automated campaigns and find micro-influencers. 

6. Zendesk integration

Zendesk is a powerful tool for customer service. By integrating your Zendesk with Klaviyo you can sync data between both platforms which will enable you to target your customers based on the interactions with your support team.  

7. Tapcart integration

Tapcart Klaviyo integration can help you create a mobile app for your ecommerce store without coding. With that, you can send push notifications to your customers such as abandoned cart notifications and new product alerts. 

FAQs on Klaviyo integration 

What is the best use of Klaviyo integrations?

One of the best uses of integrating Klaviyo with your site is automation and data science. Klaviyo is also perfect for email marketing, SMS, promotions and customer service. 

How many Klaviyo integrations are allowed on my account?

Klaviyo only supports one integration per account. That means you can’t integrate more than one ecommerce platform on your Klaviyo account.  The only way around this is to create other Klaviyo accounts, particularly if you have more than one ecommerce store for the same business.  

Is it possible to send custom data to my Klaviyo account after integration?

YES. Klaviyo’s flexible APIs allow you to easily import custom data to your account.  Check out how to manually import data into your Klaviyo account. 

Exactly how many Klaviyo integrations are there?

Klaviyo has every integration known to man, according to Maple.  But our research shows us that there are 315 Klaviyo integrations.  However, Klaviyo attests that it is possible to find a few ecommerce platforms that don’t support Klaviyo integration

Klaviyo does not integrate with my ecommerce platform, what do I do?

If Klaviyo doesn’t support your ecommerce site, you can contact them and they will get it done quickly.

Wrapping up

Klaviyo integrations are easy and free to set up.  With Klaviyo integrations properly set up for your business, it’s possible to generate a minimum of 25% of your monthly ecommerce revenue through Klaviyo in your first month. The system is that good.  Besides the revenue that follows Klaviyo integration, it’s arguably the best platform when it comes to ecommerce automation and creating a varied list of workflows.  It’s time for you to take a closer look at what Klaviyo can do for your business by signing up


eCommerce, Email Marketing, Influencer Marketing, Social Media
While you’ve been shopping online for years, you’ve never decided to sell anything on the Internet until now. Perhaps you’ve realized it’s time to invest in your own side hustle or full-fledged business. That’s why you’re interested in what it takes to sell kratom online. Kratom is used by so many Americans who’ve become grateful for this naturally occurring medicine. Kratom is consumed to relieve pain, boost your energy, or simply stay more focused. With all of these potential health benefits, it’s understandable that there’s now an online market for selling kratom. If you’re ready to start selling kratom online, you’ve come to the right article. Below is a complete guide to help you start your online business and maintain profits long-term. From inventory management to budgeting, you need to be prepared for this business endeavor. Keep reading to see how you can ensure that selling kratom online will be a successful endeavor.

The Basics of Selling Kratom Online

People seek kratom for all kinds of reasons, which means it can be a great product to market online. In many cases, kratom is used as a way to help people recovering from opioid addiction. Others use kratom as a stimulant, such as coffee, giving them an energy boost and higher focus levels. While the United States Food and Drug Administration hasn’t approved any official kratom health benefits, many consumers still believe in it. Plus, it’s not a scheduled drug, meaning selling it online and even in some stores throughout the country is completely legal. You might want to start by researching where you’d source your kratom inventory. Be wise enough to do background research on any kratom provider. You don’t want to work with a company that sells low-quality products because then your customers wouldn’t be satisfied. Once you’ve found the kratom provider you trust, it’s time to build your online store. Optimizing this website is going to be crucial for your long-term profitability in selling kratom online. Your website, after all, will also be the foundation for all other digital marketing. Here are the marketing tactics we at Forge will use for marketing Kratom and botanical herbs online: 1. Search Engine Optimization Use SEO to establish inbound organic traffic that can be retargeted by Programmatic Ads at a later date. 2. Email Marketing and Email Automation Flows Use an offer pop up to begin collecting emails from the new organic traffic going to your website. Then set up the following flows to automate your customers getting to know your kratom business: Welcome/Nurture Sequence, Abandoned Cart, Browse Abandonment, Post Purchase and Customer Winback. Once these are established, also begin to send regular emails to your new list to offer helpful tips and tricks as well as timely promotions for holidays and social media holidays. 3. Programmatic Display Advertising Forge offers a unique opportunity for kratom companies to advertise their products digitally and legally through our large display network of whitelisted publishers who will run your ads on their website. We can prospect new top of funnel customers with interest based targeting as well as retarget those who have visited your website once or more, in attempts to get them back and convert with an offer or deal. This is one of the only advertising solutions for kratom companies to advertise online today. 4. Social Media Organic Growth & Influencer Marketing Social Media can be challenging for kratom brands so you need to make sure you’re not making medical claims about your products or even suggesting they are for sale intended for human consumption of any sort. This is against FDA regulations and can get your brand in trouble, let alone your pages shut down for Community Guidelines Violations. It’s best to stick with the seasoned pros to run top of funnel organic social media content for your kratom brand. Influencers can promote your products as well but the same rules apply: no medical claims, no showing consumption of the products and as always, you must have them prominently state that their posts are #ad or #sponsored for FTC rules and regulations. Let’s talk about some more ways to set up your kratom company for success marketing online.

Make Sure Your Website is Optimized for the Best User Experience

When online users visit the website where you sell kratom, you want to turn those visits into sales. For that reason, it’s critical that you optimize that website specifically for sales conversions. That means, for one thing, you need a strong visual appeal throughout the website. Content needs to be readily accessible and arranged in a way that is easy to navigate. Everything from the color scheme to the tone of voice you use in the messages should be cohesive and unique to your brand. In addition, don’t underestimate the power of search engine optimization (SEO). SEO content makes use of keywords and phrases throughout the website. These words and phrases are what online users might look for on search engines such as Google or Yahoo! While proper SEO strategies can be in-depth, these efforts will be worthwhile for your kratom business in the long run. It’s your best chance of getting found online when people are looking to buy kratom. For more specific digital design guidance, take a look at this article outlining tips for website optimization.

Learn as Much as You Can About Running a Successful eCommerce Business

With so many competing eCommerce websites these days, it can be hard to stand out ahead of your market competition. Nonetheless, investing in your marketing and business will give you the best chance of financial success when selling kratom. After all, the eCommerce industry continues to grow and expand. Studies show that the market size will be worth over $6 trillion by the year 2024. That’s why you should spend as much time as you can learning about what it takes to optimize an eCommerce platform. For instance, have you researched what ways you can market your kratom products? Do you know what consumers are looking for when it comes to buying kratom online? In addition, don’t be afraid to work with experts on this matter. Hiring third-party marketing agencies might be just the ticket to skyrocketing your online kratom business.

You Can Use Social Media for Promotion, But Be Cautious

Another way to help your kratom online store succeed is by using social media marketing. Be careful, though. Selling kratom directly through some social media platforms can get your profile taken down. It’s essential that you research the posting guidelines of each social media platform you plan to market your kratom on. Some platforms, such as Instagram or Facebook, might be stricter than others. The wisest way to get around some of these guidelines on the stricter platforms is by not advertising that you’re selling kratom directly. Sure, you can include your eCommerce link in the profile of your Instagram, for example. When you post content about kratom, though, make it educational instead of sales-y. You can create an entire social media campaign about what a kratom supplement is and how it might be used. Again, be careful not to make any direct medical claims about its benefits without having reliable studies to cite. Overall, social media can be a great way for consumers to know that you’re all about kratom – as long as you don’t get yourself banned in the process.

Remember That Any Marketing Plan Should Be Ongoing

The last important thing to remember when it comes to selling kratom online is that the more work you put in, the more likely you are to succeed. It’s going to be up to you whether you want your kratom eCommerce store to be just a side hustle or your full-time income. Again, that’s why it can be so wise to work with third-party professionals. They can guide you on this eCommerce journey and help you sustain those profit margins.

Start Selling Kratom Online in No Time

If you think you need expert marketing guidance to make the most of your new eCommerce kratom business, look no further. We prioritize helping people establish their brand and succeed at selling their online products or services. For that reason, we hope you reach out to our team of expert marketing professionals. We can help you sell kratom online in an efficient, organized, and profitable way. Start by learning more about how an eCommerce-specific marketing agency could be just what you’re looking for.

Email Marketing

If you haven’t considered using SMS marketing in your digital strategy — think again. 9 out of 10 customers prefer to communicate with businesses via text.

But how exactly does an SMS marketing strategy work? And what should you look for in an SMS marketing service?

Below we include a guide explaining SMS marketing services and the 6 considerations for choosing the best SMS marketing services.

Basics of SMS Marketing

SMS marketing has been around for a while, but many businesses haven’t tried it for themselves. Here’s a quick refresher on what SMS marketing is and the benefits you can receive from an SMS campaign.

What is SMS Marketing?

SMS marketing involves using text messages to promote your business’s products and services. It’s a digital strategy also known as mass texting. It works like emails do but is much more effective – research shows that Americans check their phones 96 times a day.

What Do SMS Marketing Services Do?

your SMS campaigns through the use of a team and relevant software.

The team will be responsible for writing and researching all of the messages behind your campaign. They’ll then use their top-notch technology to schedule texts to be sent to people on your contact list.

What Are the Benefits of SMS Marketing Services?

SMS marketing has numerous benefits and has come a long way since its inception. With SMS marketing, you can boost sales, engage your audience, earn consumer loyalty, collect and nurture leads, and create buzz around a product or competition. 

SMS marketing services will amplify all of the positive effects of an SMS marketing campaign because you’ll have a team of experts dedicated to crafting and delivering the perfect message.

What to Look for in SMS Marketing Services

Not all SMS marketing systems are created equal. Here are a few things you should consider when looking for your SMS service.

1. Combined Platforms

Aside from SMS marketing, email marketing is one of the best revenue-generating channels – especially for e-commerce businesses. It only makes sense that you try to build your SMS and email strategy together. This is why we recommend Klaviyo to our marketing clients 9 times out of 10.

When selecting your SMS provider, look for one that can manage both SMS and your email at the same time. That way, the services can merge customer data into one profile and provide a more comprehensive understanding of how the customer interacts with your brand.

You’ll also have an advantage when contacting your customers because you can make smarter communication decisions. For instance, if the customer doesn’t open an email, you can send them a text with the same information since you know they haven’t seen it yet.

2. Flexible Contract

Having contract flexibility with digital marketing services is key to any positive relationship. Your business needs will grow and change over time, and so will your marketing strategies.

Look for providers that charge you based on the size of your subscriber list, not based on the size of your business as a whole. You may only want to send targeted messages to a small number of people.

Also, consider the length of your contract. It should be flexible enough so that you can change it every month or even every quarter. You should not have to sign a multi-year deal that leaves no room for change.

3. Seamless Functionality

Selling directly to your customers via SMS is of course meant to increase sales. But it’s also meant to be a tool that gives you data for more personalized experiences in the future.

You want services that will use your SMS to create a seamless customer journey. Messages are only the first part – next, the user should visit your website and have a positive experience there

This means that the SMS team should be sending text messages based on your customers’ actions – not based on a random timeline. They’ll only send messages when it will optimize the sales funnel.

4. Communication Expertise

Text messages may be short – but that makes them even more difficult to get right. In just a few lines, you have to attract the customer’s attention and encourage them to engage with your call to action.

Your SMS marketing services should be expert communicators, able to reach people of all different backgrounds and positions in the sales funnel.

And they also should know how to personalize messages based on what the target audience will respond to best. It could be anything from opening with a customer’s name to only texting them about sales in their size.

5. Clear Tracking Tools

SMS has some of the best returns for any digital marketing method. But of course, this is if you have the right data available.

Your SMS marketing service should be using software and tools to accurately track customer actions and interactions.

For instance, say a customer receives both an email from you and a text message within the same 48 hours. They then place an order.

With the right software that manages email and SMS together, only the message the customer saw the most recently would get credit for the sale. Otherwise, both channels would get credit and you wouldn’t have a true understanding of what was working.

6. High Compliance & Deliverability Standards

SMS compliance may not be complicated, but it’s required. Your SMS marketing services need to be completing all tasks above board. Messaging subscribers who haven’t given explicit consent or failing to provide an opt-out option are grounds for trouble.

Make sure that the provider you select has run numerous SMS marketing campaigns before and knows the ins and outs of the law.

Deliverability is another important element of your SMS campaign. How often are messages going through? Your SMS provider should have a deliverability rate of 90% at the very least.

Transform Your Digital Marketing Strategy

Your business can’t thrive without a strong digital presence. SMS marketing services and other strategies are the keys to standing out.

And you don’t have to do it alone. The Forged team is here to guide you through your digital strategy, whether you need text message marketing tips or a new website.

Contact us to get started!

ecommerce marketing service


Email Marketing
If there’s one constant in today’s digital world, it’s the power of email. This service may have been around since the 1970s, but it’s more vital now than ever before—especially with an estimated 293.6 billion emails sent each day! Given the massive number of messages we exchange on a regular basis, it’s hard to overstate the benefits of email marketing for your brand. With the power to send content right to your audience’s inbox in seconds, email marketing is an essential tool for any online business. If you’re skeptical about the advantages of this classic marketing tactic, we’re here to change your mind. Let’s take a look at the key benefits of email marketing—none of which you’ll want to pass up.

It’s Affordable

Let’s start off with one of the most obvious email marketing benefits: if you’re looking for a cost-effective campaign, you won’t find anything better than email marketing. There are no fees to send a basic email (unless you have a large list hosted on a private platform), nor will you pay if someone clicks on it. There are no printing or mailing charges as with traditional marketing. In fact, your starting campaigns can come at no cost at all. Down the line, you may want to invest in expert content creation or automation services, but these minimal fees won’t cut into your budget much.

It Offers a High ROI

Because email marketing comes at such a low cost, the ROI can be astronomical. Experts once found that email hascbd email marketing cbd gummies a jaw-dropping average ROI of $38 for every $1 spent. Even better, it’s possible to outstrip this average with the right strategies! The highest ROI platform we’ve worked with is Klaviyo. Specifically grown as an ecommerce email marketing powerhouse, Klaviyo boasts an average 46% revenue increase for brands in first two months of switching to their platform. The average ROI of email marketing though the Klaviyo platform (when managed by a Klaviyo Partner like Forge) is 4:1 return. Sound intriguing? It should! Imagine grossing $64,000 from a single email campaign. Stats like these are possible with the right ecommerce email marketing team.

It’s Easy to Create Personalized Content

If you’re hoping to personalize your marketing strategy, email is the way to go. Because this tactic allows you to segment customers based on demographics and preferences, you can create personalized content that speaks to customers right where they are. Regardless of their stage in the marketing funnel, this approach helps you show value and build trust instead of sending messages that won’t resonate with readers. What’s more, you can fine-tune your personalization with minor tweaks, like including the person’s name, changing up your subject lines, or adapting your images based on location.

It Builds Brand Awareness

Communicating with your audience through email on a regular basis is a great way to build brand awareness. Over time, your messaging will help your audience understand your brand and its vision. Of course, this only works if you put a lot of thought into each message, considering your tone and curating everything according to the recipients!

It’s a Great Forum for Your Brand

Because customers must opt-in to receive messages from you, email marketing can be a great platform for promoting your products and company. Knowing that the recipients have sought out your messaging, you can self-promote with more confidence. This makes it a great tactic to partner with SEO strategies, as it can help you send more traffic to the right pages on your site. Whether you’re sending info about updates, new products, sales and discounts, or fresh content, it’s safe to say that your subscribers are interested and engaged!

ecommerce email marketing agency | klaviyo marketing agency | klaviyo partner agencies

It Provides Value to Your Audience

Beyond self-promotion, email marketing is a solid opportunity to provide value to your audience. Sharing industry news, explaining your brand’s take on recent events, offering tutorials and helpful hints, and sharing advice and success stories can educate and inform your audience on an ongoing basis. This, in turn, can help build your brand’s authority online. With your subscribers looking to you as a source for helpful information, you can cast yourself as an expert and advisor they can turn to when they need support or knowledge.

It’s a Direct Line of Communication

Unlike other online marketing tactics, email marketing offers a direct line of communication to your audience. In contrast, it’s harder to assume that your audience will see your ads, social media posts, or other online strategies. The key benefit of email marketing is that you can be sure that most of your messages are hitting the inboxes of everyone on your list every time. On the flip side of the coin, email marketing is also a great line of communication from your customers back to you. Whether you’re hoping to collect feedback via replies or send out surveys, this can be a great way to see how your customers perceive your performance.

It Can Be Automated

Want an easy, hands-off marketing tactic? It’s true that email marketing will require a great deal of thought and attention on the front end, but once you’ve planned out your approach, it’s an easy strategy to automate. Thanks to the plethora of email marketing services available online, you can automate email blasts based on a user’s behaviors, interests, demographics, and more. This, in turn, makes email marketing a fantastic way to optimize your team’s time and budget.

It Reaches Leads at the Perfect Moment

Because email marketing is so easy to automate, you can count on your messages reaching readers at the right time. When you create a targeted campaign, you’re creating messages that reflect exactly where the reader is on their journey. Want to prompt a user to make a purchase after they’ve left items in their cart for too long? Hoping to share a tutorial with someone searching for a solution you provide? No matter where your users are, they’ll appreciate the right thoughtful message at the right time.

Take Advantage of These Email Marketing Benefits

No matter your brand, you’ll want to take advantage of these key email marketing benefits. Offering an amazing return on investment at a low cost, as well as the ability to reach your audience with targeted messages at the right time, it’s hard to pass up on these solid advantages! Ready to level up your marketing? Our team is here to help. At Forge Digital Marketing, we partner with brands of all sizes to create powerful email marketing campaigns designed to nurture leads and create clickable content. Check out what we can do for your brand, and get started today! Ecommerce email marketing-agency