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eCommerce

E-Commerce is larger than it has ever been, reaching almost $900 billion last year.

This means that over 10% of all retail was online. It has never been more important to focus on eCommerce marketing.

If you want to succeed, you need to market better than your competition. Here are 7 tips that will help you get ahead of everyone else.

1. Work Towards Your Goals

When you create your marketing strategy, you must keep your goals in mind. The purpose of making a marketing plan is to work towards those goals. They must be clear and measurable, and they need to be realistic in their scope.

The most successful marketing strategy you can use will depend on the goals you set. Having a clear and identifiable goal will also help to keep your team focused and engaged. You also reduce the chance of failure by setting goals that are achievable as part of a strategy.

This is true for any business, but for an eCommerce business, the stakes are even higher. The marketplace you’re in is full of competition, and new players enter the field all the time. Having the right goals and methods to reach them will keep your business agile.

2. The Power of Analytics

One of the best tools at your disposal is the analytics of your customer and visitors. This data can help you create a detailed persona that will inform every decision that you make. As an eCommerce company, every single customer that comes to your site will leave behind invaluable data.

Convert this data into actionable intelligence by putting the information to use. This will allow you to tailor messages, deals, advertisements and marketing campaigns better. Such detailed customer data also gives you an advantage over the non-eCommerce competition.

3. Customer Experience

Do you remember when you had an amazing customer experience? For most of us, it’s not something that occurs very often. One way to elevate your business and eCommerce marketing is to make sure you exceed the expectations of your customers.

Think of the time your customers spend on your site as a journey. With that in mind, make changes that enhance or expedite that journey. This is a real chance to provide customer service and tailor the entire experience.

You can even bring in analytical data to help you determine what your customers want. Find out where they linger, what they read, and how long they spend on each page. Create an experience that they will remember, and half of the work is done for you, they’ll start spreading the word for free.

4. Security and Peace of Mind

People want to feel safe when they are spending money or browsing online. There are a lot of threats out there, from malicious programs to scams. Be proud of how secure and well-built your site is, and display it so that everyone visiting knows.

Some of this comes down to perception. People are more comfortable on a site they feel is secure. This can mean adding a bit of polish to the page on top of providing good security. How a customer sees your site is central to how safe they feel visiting it.

When it comes to having a secure site, there’s no option if you want to be successful. Around 85% of online shoppers will avoid your website if it is not secure. This means that the money spent to get the certificate is well spent.

5. Provide Great Content

It is important that you have content that goes beyond selling items. Content can be relevant to your business, but it needs to provide your customers with value. This can be information or tips about what you sell or the services that you provide.

Developing content like this will help you exceed the expectations of your customers. The more people that come to your site for information, the more topical authority it will be given. This can help raise your SEO score, bringing you higher and higher up on the SERPs. (Search Engine Results Page)

Many marketers repeat the phrase, “Content is King.” Make sure that your website has a blog and that you post content on it. You can develop the content yourself, through a marketing agency, or via online content providers.

6. Technical Issues

No list of ecommerce marketing tips would be complete without discussing how websites are built and work. Technical issues like load times can be a deal breaker for many consumers. People who use the internet for commerce want pages to load fast, and they want good landing pages.

A landing page is where a person will end up if they click on a link to your website. You can make more than one and attach them to various links. They should show a customer what they want to buy, and they shouldn’t be cluttered.

The basic point is to make sure that all technical SEO elements of your website work. No dead links, no slow loading pages, and keep it as organized as possible. This way, customers will have a positive experience and be more apt to purchase something from your store.

7. Seamless Experience

The last thing any eCommerce company wants is a delay or snag in their sales funnel. You want leads to enter and customers to exit. To get this efficient experience for both your business and your customer, the website and sales experience need to be seamless.

Make sure that your website flows in a way that makes sense. Offer instant buy options, too many purchases are left in a cart.

Ecommerce Marketing

When it comes to eCommerce marketing, the goal is to make the sales process as efficient and effective as possible. Give your customers what they want, when they want it. Combine this with a good outreach and marketing campaign, and you will have success.

If you want to take your ecommerce marketing to the next level, contact us. We are here to help make your business the next rising star of the eCommerce market.

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eCommerce, Email Marketing, Influencer Marketing, Social Media

While you’ve been shopping online for years, you’ve never decided to sell anything on the Internet until now. Perhaps you’ve realized it’s time to invest in your own side hustle or full-fledged business. That’s why you’re interested in what it takes to sell kratom online. 

Kratom is used by so many Americans who’ve become grateful for this naturally occurring medicine. Kratom is consumed to relieve pain, boost your energy, or simply stay more focused. With all of these potential health benefits, it’s understandable that there’s now an online market for selling kratom. 

If you’re ready to start selling kratom online, you’ve come to the right article. Below is a complete guide to help you start your online business and maintain profits long-term. 

From inventory management to budgeting, you need to be prepared for this business endeavor. Keep reading to see how you can ensure that selling kratom online will be a successful endeavor. 

The Basics of Selling Kratom Online

People seek kratom for all kinds of reasons, which means it can be a great product to market online. In many cases, kratom is used as a way to help people recovering from opioid addiction. Others use kratom as a stimulant, such as coffee, giving them an energy boost and higher focus levels. 

While the United States Food and Drug Administration hasn’t approved any official kratom health benefits, many consumers still believe in it. Plus, it’s not a scheduled drug, meaning selling it online and even in some stores throughout the country is completely legal. 

You might want to start by researching where you’d source your kratom inventory. Be wise enough to do background research on any kratom provider. You don’t want to work with a company that sells low-quality products because then your customers wouldn’t be satisfied. 

Once you’ve found the kratom provider you trust, it’s time to build your online store. Optimizing this website is going to be crucial for your long-term profitability in selling kratom online. Your website, after all, will also be the foundation for all other digital marketing. 

Here are the marketing tactics we at Forge will use for marketing Kratom and botanical herbs online:

1. Search Engine Optimization
Use SEO to establish inbound organic traffic that can be retargeted by Programmatic Ads at a later date.
2. Email Marketing and Email Automation Flows
Use an offer pop up to begin collecting emails from the new organic traffic going to your website. Then set up the following flows to automate your customers getting to know your kratom business: Welcome/Nurture Sequence, Abandoned Cart, Browse Abandonment, Post Purchase and Customer Winback. Once these are established, also begin to send regular emails to your new list to offer helpful tips and tricks as well as timely promotions for holidays and social media holidays.
3. Programmatic Display Advertising
Forge offers a unique opportunity for kratom companies to advertise their products digitally and legally through our large display network of whitelisted publishers who will run your ads on their website. We can prospect new top of funnel customers with interest based targeting as well as retarget those who have visited your website once or more, in attempts to get them back and convert with an offer or deal. This is one of the only advertising solutions for kratom companies to advertise online today.
4. Social Media Organic Growth & Influencer Marketing
Social Media can be challenging for kratom brands so you need to make sure you’re not making medical claims about your products or even suggesting they are for sale intended for human consumption of any sort. This is against FDA regulations and can get your brand in trouble, let alone your pages shut down for Community Guidelines Violations. It’s best to stick with the seasoned pros to run top of funnel organic social media content for your kratom brand.
Influencers can promote your products as well but the same rules apply: no medical claims, no showing consumption of the products and as always, you must have them prominently state that their posts are #ad or #sponsored for FTC rules and regulations.

Let’s talk about some more ways to set up your kratom company for success marketing online.

Make Sure Your Website is Optimized for the Best User Experience

When online users visit the website where you sell kratom, you want to turn those visits into sales. For that reason, it’s critical that you optimize that website specifically for sales conversions. 

That means, for one thing, you need a strong visual appeal throughout the website. Content needs to be readily accessible and arranged in a way that is easy to navigate. Everything from the color scheme to the tone of voice you use in the messages should be cohesive and unique to your brand. 

In addition, don’t underestimate the power of search engine optimization (SEO). SEO content makes use of keywords and phrases throughout the website. These words and phrases are what online users might look for on search engines such as Google or Yahoo!

While proper SEO strategies can be in-depth, these efforts will be worthwhile for your kratom business in the long run. It’s your best chance of getting found online when people are looking to buy kratom. For more specific digital design guidance, take a look at this article outlining tips for website optimization

Learn as Much as You Can About Running a Successful eCommerce Business

With so many competing eCommerce websites these days, it can be hard to stand out ahead of your market competition. Nonetheless, investing in your marketing and business will give you the best chance of financial success when selling kratom. 

After all, the eCommerce industry continues to grow and expand. Studies show that the market size will be worth over $6 trillion by the year 2024. 

That’s why you should spend as much time as you can learning about what it takes to optimize an eCommerce platform. For instance, have you researched what ways you can market your kratom products? Do you know what consumers are looking for when it comes to buying kratom online?

In addition, don’t be afraid to work with experts on this matter. Hiring third-party marketing agencies might be just the ticket to skyrocketing your online kratom business. 

You Can Use Social Media for Promotion, But Be Cautious

Another way to help your kratom online store succeed is by using social media marketing. Be careful, though. Selling kratom directly through some social media platforms can get your profile taken down. 

It’s essential that you research the posting guidelines of each social media platform you plan to market your kratom on. Some platforms, such as Instagram or Facebook, might be stricter than others. 

The wisest way to get around some of these guidelines on the stricter platforms is by not advertising that you’re selling kratom directly. Sure, you can include your eCommerce link in the profile of your Instagram, for example. When you post content about kratom, though, make it educational instead of sales-y. 

You can create an entire social media campaign about what a kratom supplement is and how it might be used. Again, be careful not to make any direct medical claims about its benefits without having reliable studies to cite. Overall, social media can be a great way for consumers to know that you’re all about kratom – as long as you don’t get yourself banned in the process.


Remember That Any Marketing Plan Should Be Ongoing

The last important thing to remember when it comes to selling kratom online is that the more work you put in, the more likely you are to succeed. It’s going to be up to you whether you want your kratom eCommerce store to be just a side hustle or your full-time income. 

Again, that’s why it can be so wise to work with third-party professionals. They can guide you on this eCommerce journey and help you sustain those profit margins.

Start Selling Kratom Online in No Time

If you think you need expert marketing guidance to make the most of your new eCommerce kratom business, look no further. We prioritize helping people establish their brand and succeed at selling their online products or services. 

For that reason, we hope you reach out to our team of expert marketing professionals. We can help you sell kratom online in an efficient, organized, and profitable way. Start by learning more about how an eCommerce-specific marketing agency could be just what you’re looking for.   

  
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Marketing

Over 95% of people who visit your online CBD store’s website aren’t ready to make a purchase. Meanwhile, lead-nurturing can help you generate 50% more leads at a 33% of the cost. Unfortunately, 65% of businesses feel unable to generate leads in the first place.

With help from an eCommerce marketing agency, you don’t have to worry about falling behind. Instead, you can get ahead of the competition to generate more CBD sales than ever before.

Not sure if you need to hire a cannabis marketing agency? Read on to discover the top reasons you need help from an agency today.

Generating Brand Awareness

The global cannabidiol market reached $5.18 billion in 2021 and could increase by a CAGR of 16.8% by 2022. With the ever-growing number of CBD businesses across the country, you might struggle to stand out. Hiring a cannabis marketing agency can help your business generate brand awareness. 

If consumers aren’t aware your online CBD store exists, they won’t shop from your store. Instead, they’ll turn to your competitors.

An experienced CBD marketing agency can help you develop an omnichannel marketing strategy. Your brand can appear at different touchpoints online to increase brand visibility. As people view your brand online, they’ll become more aware of your business.

In time, they’ll begin associating your brand with cannabis and CBD. The next time they want to buy CBD products, they’ll recall seeing your brand online.

There are different digital marketing strategies a CBD marketing agency can use to help you gain brand visibility. First, however, they’ll need to develop your brand. A distinct brand will help your business stand out within an oversaturated industry.

Your brand guidelines will include your:

  • Mission and vision statements
  • Logo
  • Personality
  • Voice and tone
  • Color palette
  • Font styles
  • Imagery styles

Maintaining a consistent visual brand across all marketing channels will help brand awareness turn into brand recognition. 

As more people begin recognizing your brand at a glance, you can start attracting more people to your CBD products and online store.

Rank Ahead of Competitors

As part of your overall digital marketing strategy, your eCommerce marketing agency can develop your content marketing and CBD SEO strategies. 

Content marketing will help you demonstrate your experience and expertise within the CBD industry. Consumers will begin recognizing you as a helpful, informative resource. When they want to learn more about cannabis and CBD, they’ll turn to your brand and website.

In time, you could become a thought leader, allowing you to gain brand credibility. Consumers will feel able to trust your brand enough to start shopping from your brand.

In order to make sure people find your content, your CBD marketing agency can use search engine optimization (SEO). SEO will ensure consumers find your online CBD store when they search for information about CBD. Your content’s rankings on search engine result pages (SERPs) will rise as a result.

Ranking at the top of SERPs will ensure your brand appears ahead of competitors. Consumers will again feel more inclined to trust your brand if you appear at the top of the page.

Attract Website Visitors

Digital marketing strategies like SEO, pay-per-click (PPC) advertising, and social media marketing can help you generate more website traffic. As more people visit your online CBD store, you could generate more CBD sales, too. 

In fact, about 70% of experiences online start with a search. Unfortunately, fewer than 1% of Google users check results on the second page. If your site doesn’t appear on the first SERP, people aren’t finding your website when searching for CBD products.

Meanwhile, over 50% of all web traffic comes from organic searches. 

Without digital marketing strategies like CBD SEO, you could fail to attract new shoppers to your website. Instead, consider hiring a cannabis marketing agency. They can apply the latest tactics to boost your rankings. 

Then, you can appear at the top of search engine result pages to ensure potential customers find your online CBD store first. 

Design Eye-Catching Ads

Your CBD marketing agency can also develop your CBD advertising strategy. For example, they can use Google Ads to help your ads appear on Google search pages. Your ads can also appear on websites within Google’s network. 

An experienced advertising agency can also develop your social media ads using platforms like Facebook Ads. 

Using both Google and Facebook Ads will allow you to gain more brand visibility, awareness, and website traffic. When someone clicks on your ad, they can reach a landing page on your website. A dedicated, sales-oriented website could help you generate more CBD sales. 

Leverage Experience and Expertise

If you lack experience with digital marketing strategies like SEO and PPC, don’t try to develop your campaigns alone. Otherwise, you could waste valuable time and money. 

For example, you might use blackhat SEO tactics that will cause Google to blacklist your website. As a result, consumers won’t find your online CBD store. 

Using the wrong tactics when developing your PPC campaigns could cause you to blow through your budget, too. Each time someone clicks on your ads, you’ll pay a fee. If you’re not generating sales, your ROI won’t improve.

Working with a CBD marketing agency will allow you to leverage the company’s years of experience and expertise. With their help, you can avoid making costly mistakes. 

Keep Track of Trends

New SEO and social media marketing trends pop up every few months. If you fall behind these trends, your SEO rankings might drop. Your social media content might not align with the latest algorithm updates, either.

Working with a cannabis marketing agency will ensure you never fall behind the latest trends. 

Understand Laws and Regulations

Cannabis laws and regulations change constantly as well. Make sure you hire an agency that’s up-to-date with the latest laws. If you’re not in compliance, your ads and marketing materials might not appear in front of consumers. 

The right agency will ensure you don’t waste time and money. Instead, they can help you promote your CBD products, ensuring a stronger ROI.

Boost Business: Hire an eCommerce Marketing Agency Today

Make sure potential customers are finding your online CBD store! Consider hiring an eCommerce marketing agency this year. With help, you can attract new customers, boost CBD sales, and set your business up for success.

Searching for the right CBD marketing agency? We’re happy to help.

Contact us today to discuss your marketing goals.

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eCommerce

Over 95% of people who visit your online CBD store’s website aren’t ready to make a purchase. Meanwhile, lead-nurturing can help you generate 50% more leads at a 33% of the cost. Unfortunately, 65% of businesses feel unable to generate leads in the first place.

With help from an eCommerce marketing agency, you don’t have to worry about falling behind. Instead, you can get ahead of the competition to generate more CBD sales than ever before.

Not sure if you need to hire a cannabis marketing agency? Read on to discover the top reasons you need help from an agency today.

Generating Brand Awareness

The global cannabidiol market reached $5.18 billion in 2021 and could increase by a CAGR of 16.8% by 2022. With the ever-growing number of CBD businesses across the country, you might struggle to stand out. Hiring a cannabis marketing agency can help your business generate brand awareness. 

If consumers aren’t aware your online CBD store exists, they won’t shop from your store. Instead, they’ll turn to your competitors.

An experienced CBD marketing agency can help you develop an omnichannel marketing strategy. Your brand can appear at different touchpoints online to increase brand visibility. As people view your brand online, they’ll become more aware of your business.

In time, they’ll begin associating your brand with cannabis and CBD. The next time they want to buy CBD products, they’ll recall seeing your brand online.

There are different digital marketing strategies a CBD marketing agency can use to help you gain brand visibility. First, however, they’ll need to develop your brand. A distinct brand will help your business stand out within an oversaturated industry.

Your brand guidelines will include your:

  • Mission and vision statements
  • Logo
  • Personality
  • Voice and tone
  • Color palette
  • Font styles
  • Imagery styles

Maintaining a consistent visual brand across all marketing channels will help brand awareness turn into brand recognition. 

As more people begin recognizing your brand at a glance, you can start attracting more people to your CBD products and online store.

Rank Ahead of Competitors

As part of your overall digital marketing strategy, your eCommerce marketing agency can develop your content marketing and CBD SEO strategies. 

Content marketing will help you demonstrate your experience and expertise within the CBD industry. Consumers will begin recognizing you as a helpful, informative resource. When they want to learn more about cannabis and CBD, they’ll turn to your brand and website.

In time, you could become a thought leader, allowing you to gain brand credibility. Consumers will feel able to trust your brand enough to start shopping from your brand.

In order to make sure people find your content, your CBD marketing agency can use search engine optimization (SEO). SEO will ensure consumers find your online CBD store when they search for information about CBD. Your content’s rankings on search engine result pages (SERPs) will rise as a result.

Ranking at the top of SERPs will ensure your brand appears ahead of competitors. Consumers will again feel more inclined to trust your brand if you appear at the top of the page.

Attract Website Visitors

Digital marketing strategies like SEO, pay-per-click (PPC) advertising, and social media marketing can help you generate more website traffic. As more people visit your online CBD store, you could generate more CBD sales, too. 

In fact, about 70% of experiences online start with a search. Unfortunately, fewer than 1% of Google users check results on the second page. If your site doesn’t appear on the first SERP, people aren’t finding your website when searching for CBD products.

Meanwhile, over 50% of all web traffic comes from organic searches. 

Without digital marketing strategies like CBD SEO, you could fail to attract new shoppers to your website. Instead, consider hiring a cannabis marketing agency. They can apply the latest tactics to boost your rankings. 

Then, you can appear at the top of search engine result pages to ensure potential customers find your online CBD store first. 

Design Eye-Catching Ads

Your CBD marketing agency can also develop your CBD advertising strategy. For example, they can use Programmatic Display Ads and Retargeting ads to reach new audiences that are whitelisted for CBD

An experienced advertising agency can also develop your social media ads using platforms like Facebook Ads. 

Using both Google and Facebook Ads will allow you to gain more brand visibility, awareness, and website traffic. When someone clicks on your ad, they can reach a landing page on your website. A dedicated, sales-oriented website could help you generate more CBD sales. 

Leverage Experience and Expertise

If you lack experience with digital marketing strategies like SEO and PPC, don’t try to develop your campaigns alone. Otherwise, you could waste valuable time and money. 

For example, you might use blackhat SEO tactics that will cause Google to blacklist your website. As a result, consumers won’t find your online CBD store. 

Using the wrong tactics when developing your PPC campaigns could cause you to blow through your budget, too. Each time someone clicks on your ads, you’ll pay a fee. If you’re not generating sales, your ROI won’t improve.

Working with a CBD marketing agency will allow you to leverage the company’s years of experience and expertise. With their help, you can avoid making costly mistakes. 

Keep Track of Trends

New SEO and social media marketing trends pop up every few months. If you fall behind these trends, your SEO rankings might drop. Your social media content might not align with the latest algorithm updates, either.

Working with a cannabis marketing agency will ensure you never fall behind the latest trends. 

Understand Laws and Regulations

Cannabis laws and regulations change constantly as well. Make sure you hire an agency that’s up-to-date with the latest laws. If you’re not in compliance, your ads and marketing materials might not appear in front of consumers. 

The right agency will ensure you don’t waste time and money. Instead, they can help you promote your CBD products, ensuring a stronger ROI.

Boost Business: Hire an eCommerce Marketing Agency Today

Make sure potential customers are finding your online CBD store! Consider hiring an eCommerce marketing agency this year. With help, you can attract new customers, boost CBD sales, and set your business up for success.

Searching for the right CBD marketing agency? We’re happy to help.

Contact us today to discuss your marketing goals.

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eCommerce, Website Design & Development

Did you know that over 600,000 businesses are founded in the United States each year? Not all of these go on to become successful companies, though, and it’s essential to understand the key factors that influence your longevity. One of the most important is your website conversion rate, which details how likely your site visitors are to convert into customers.

This is a key component of website design that you should not overlook, and conversion rate optimization is an essential responsibility you must handle as an entrepreneur.

Let’s explore everything you need to know about how to quickly increase it.

Streamline Your Landing Pages

As you might guess, it’s essential to remove all clutter from your landing pages. Your visitors should be able to see what you’re offering and how it can benefit them within seconds of arriving on your page.

Too much text, images, or videos can overwhelm potential customers and lead them to leave without taking action. To determine whether your landing pages have an effective design, ask yourself the following questions:

  • Is my value proposition clear?
  • Are my CTA buttons visible and easy to find?
  • Is there too much information on the page?
  • Can visitors easily navigate to other parts of my website?

If you’re not sure whether your landing pages are up to par, consider conducting user testing.

This involves showing your page to potential customers and asking for their feedback. This can help you identify design flaws that are causing potential customers to leave without converting.

This can also go a long way when it comes to helping you reduce your bounce rate. This is a metric that Google uses to determine if a website is high-quality. As the name suggests, it refers to a scenario where people immediately leave a website after visiting it, thus “bouncing” off of it.

Strengthen Your Call to Action (CTA)

Your CTA is one of the most important elements of your website, so it’s essential to configure it properly. Ideally, your CTA should be clear, concise, and offer a strong incentive for customers to take action. Here are a few tips for crafting an effective CTA:

  • Use persuasive language that urges visitors to take action
  • Keep your CTA short and to the point — no more than a few words
  • Use a CTA button rather than a text link
  • Place your CTA in a prominent location on your website

Make sure to test different CTAs on your website to see which ones are most effective. Try changing the color, location, and wording of your CTA to see if it has an impact on your conversion rate.

Offer Discounts or Coupons

Discounts and coupons can be a powerful motivator for customers to convert.

If you’re not currently offering any type of discount, consider doing so as a way to increase your conversion rate. Just make sure that your discounts are well-targeted and relevant to your potential customers.

There are a few different ways to offer discounts on your website:

  • Use pop-ups or banner ads to advertise your discounts
  • Include a coupon code in your email marketing campaigns
  • Promote your discounts on social media

If you decide to offer discounts, make sure to track how they impact your conversion rate. This will help you determine whether they’re a worthwhile investment for your business.

Make It Easy For Visitors to Contact You

If potential customers can’t easily contact you, they’re likely to give up and look elsewhere. Make sure that your contact information is prominently displayed on your website, and consider adding a live chat feature to make it even easier for visitors to get in touch.

It’s also important to respond promptly to any inquiries that you receive. If visitors have to wait days or even weeks for a response, they’re unlikely to convert.

Provide a Money-Back Guarantee

Money-back guarantees can be a great way to increase your conversion rate. They remove the risk for customers and give them the peace of mind they need to make a purchase. If you don’t currently offer a money-back guarantee, consider doing so in one of the following ways to increase conversions:

  • Offer a full refund within a certain time period (e.g., 30 days)
  • Offer a partial refund (e.g., 50% of the purchase price)-
  • Offer a store credit rather than a refund

Whichever option you choose, make sure that your money-back guarantee is prominently displayed on your website. This will give potential customers the reassurance they need to convert.

Test Different Versions of Your Landing Page

You can never be sure which version of your landing page is going to be most effective. The only way to know for sure is to test different versions and see how they perform.

A/B testing is a great way to compare different versions of your landing page and see which one converts at a higher rate. Consider the following when designing your landing page:

  • The headline
  • The copy
  • The images
  • The CTA
  • The layout

Try testing one element at a time so that you can isolate the impact that it has on your conversion rate. Once you’ve found a winning combination, you can be confident that you’re driving more conversions.

Improving Your Website Conversion Rate Is Easier Than You Might Think

Although the process can seem intimidating at first, it’s much more straightforward than most people expect. As long as you keep the above information in mind about how to optimize your website conversion rate, you shouldn’t encounter issues in the future.

Want to learn more about what we have to offer? Feel free to get in touch with us today and see how we can help.

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Creative, eCommerce

Entrepreneurs in the United States start over 600,000 businesses each year. Many of these individuals choose to found eCommerce companies due to the low overhead associated with running an online store.

If you want to hit your target metrics when selling products, it’s essential that you emphasize product photography. We’ve created a brief guide full of product photography ideas that you can capitalize on for your business.

Let’s get started.

Lifestyle Shots

This is one of the most important types of photos that you can take for your products. Lifestyle shots show potential customers how your product would be used in their everyday lives.

These photos should be taken in natural lighting and feature models using your product in a natural way. For example, if you sell coffee mugs, you might want to show someone enjoying a cup of coffee while relaxing at home or working in the office.

Group Product Shots

Group product shots are a great way to show off multiple products at once. This type of photo is perfect for businesses that sell sets or collections of items. For example, if you sell a set of skincare products, you could take a photo of all the products arranged together.

Detail Shots

Detail shots are designed to show off the features of your product. These photos should be taken with a macro lens to get close-up shots of your product.

For instance, you might want to take a detailed shot of the gemstones or metalwork if you sell jewelry. This type of photo is great for showing off the craftsmanship of your product.

In some cases, this type of product photo could also mean the difference between whether or not someone makes a purchase. Many people are apprehensive when purchasing something online from a particular brand for the first time, so they need as much detail as possible.

Product-in-Use

Product-in-use shots are another type of lifestyle shot that shows your product being used in a natural way. This type of photo is perfect for products that have multiple uses or can be used in different ways.

For example, if you sell a multi-purpose tool, you could take a photo of it being used for different tasks. Having website images of the different settings you can use your product in is essential when it comes to maximizing sales numbers.

Before and After

Before and after shots are great for products that have a transformative effect. These photos show your product in use before and after the transformation. A common example could involve taking a before and after photo of a model using a skincare product.

This type of photo is perfect for emphasizing the results of your product. It can also go a long way toward building brand trust.

Overhead Shots

Overhead shots are taken from above the product and are ideal when it comes to conveying the size and shape of your product. This type of photo is perfect for products that are difficult to photograph from a traditional angle.

An overhead shot can give potential customers a better idea of the size and scale of the product. this is great for business owners who sell particularly large products, such as furniture.

Step-by-Step

Step-by-step photos are perfect for products that require assembly or have multiple parts. These photos are great for complex products that might be difficult to understand from a traditional photo. If you sell exercise equipment, you could take a series of photos showing someone putting it together and using it.

Packaging Shots

Product packaging shots are designed to show off your product in its packaging. As you might guess, this is great for businesses that sell products that come in special packaging.

If you sell a luxury item, you might want to take a photo of the product in its box or case. This type of photo is perfect for showing off the attention to detail that went into packaging your product. This will help ensure your audience knows exactly what they will get when they receive your product.

What Other Tips Should I Know?

There are a few other factors to keep in mind when taking product photos.

Lighting is an important factor in taking good product photos. Natural light is always the best option, but you can also use artificial lighting if necessary. Make sure the light is evenly distributed and not too harsh. You don’t want any shadows or glare in your photos.

The background of your photo is also important. A plain white background is always a good option, but you can also use other colors or patterns if they complement your product. Just make sure the background doesn’t distract from the product itself.

When taking close-up shots, make sure the focus is on the product and not the background. You want potential customers to be able to see the details of your product, so the photo should be clear and in focus.

Finally, don’t be afraid to experiment with different angles and perspectives. The best way to find the right shot is to take lots of photos and see what works best. You might be surprised at the results you get from trying something new.

Even simple changes can go a long way towards achieving a better end result. 

These Product Photography Ideas Could Be Game-Changing

Product photos are an essential part of any business, as they help potential customers understand your product and make a purchase decision. Be sure that you keep the above product photography ideas in mind so you can make the decision that is best for your business.

Want to learn more about what we have to offer? Feel free to get in touch with us today and see how we can help.

Ecommerce development companies

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eCommerce, Email Marketing

Introduction – What is Retention Marketing?

Retention marketing is also known as customer retention. It’s a strategy that helps businesses to keep their current customers and increase the lifetime profitability (also known as lifetime value, or LTV) of each customer. Put simply, it’s the way of thinking about your business’s marketing scheme, how it works, and how it can work better for your customers.

Why is Retention Marketing Important for Your Business

Retention marketing is a relatively new concept that is gaining popularity in the business sector, specifically with the meteoric rise of ecommerce business due to the various economic shutdowns, forcing customers to shop online. It is an approach to customer retention that focuses on the customer experience, as opposed to acquisition. It aims to create a positive and memorable experience for customers so they will want to stay loyal and continue doing business with you.

The goal of retention marketing is not just to keep your current customers but also make them happy so they will want to come back again and again. With retention marketing, you are focusing your efforts on making sure that your customers have a good time each time they interact with your company, rather than just trying to get them in the door for the first time.

Retention marketing is important because it’s a lot cheaper to retain a customer than acquire them. Acquiring a new customer is typically 5x to 25x more expensive than the cost to retain one.

If you’ve established a solid foundation of customers, you should aim to split your time 70% on Acquisition and 30% on Retention. If that sounds like you, read on to learn ways to begin working on marketing retention tactics.

What are the Best Ways to Improve Customer Retention and Loyalty

Retaining customers is one of the most important aspects of a business. Customer retention strategies are a great way to increase customer loyalty and help businesses grow. In this article, we will discuss some strategies that you can use to retain your customers.

Customer Service

The first strategy is to ensure that your customer service is on point and that you are providing the best possible experience for your customers. This starts with having an efficient customer service team that knows how to solve any problem and provide fast responses in order to satisfy the needs of your customers. You can leverage site chat if you have a support team or email support at minimum. You should also have a comprehensive FAQ page with all the answers for the most common questions so that customers do not need to wait for a response from a member of staff.

If you have a live chat you can turn questions into sales or resolved complaints into a smooth resolution and preserving that experience. At FORGE, we love Hubspot’s built in chat feature but you can also leverage plugins for Facebook Messenger or Customer Specific Support like Tawk.To which even offers the ability to hire remote chat staff to support you as you grow.

Gifting

If you have the margin to do so, consider adding free gifts at checkout or within your packaging to encourage the “law of reciprocity”. When people get something from you without asking or expecting it, they will be delighted and often times want to give back. This can encourage referrals or return business.

Another simple way to delight your customers is handwritten thank you notes. You’d be surprised; a little goes a long way.

Customer Loyalty Program

Part of effective marketing retention strategies is consumer psychology. You want to help each customer achieve what they set out to when they first opted in to try your product or service. One way to help

Email Marketing

This is the #1 Retention Marketing tactic. Specifically, we’re talking about Email Marketing Automation.

Email marketing is one of the most effective marketing tools for companies. However, it can be time-consuming for marketers to manually send personalized emails to their customers. This is where email automation comes in.

It allows marketers to automate and schedule the sending of personalized emails so they don’t have to worry about sending a message at the right time. It also saves them time by automating repetitive tasks like creating a welcome email and following up with people who haven’t opened an email in a while.

Email automation is one of the best ways for marketers to save time, money, and energy when trying to create customer engagement campaigns.

If you’re an ecommerce brand looking to increase your retention and improve your conversions, you will be hardpressed to find a better all-in-one solution than Klaviyo, our preferred Email Marketing and retention platform.

Klaviyo is a comprehensive retention marketing tool that provides a number of templates for high impact email automations, or as they call them, Flows.

Here are just a few of the Flows we recommend at Forge to get you started on your retention strategy:

Welcome Series: Get your subscribers to close the first deal by teaching them about your brand and services while increasing trust and building the foundations of a long-lasting relationship.

Post-Purchase: Will increase customers retention and lifetime value turning them into loyal buyers.

Re-engagement: Save money and stop sending emails to people who don’t want it. Using the re-engagement tactic will improve your email deliverability and make sure that you keep your list clean.

Abandoned Cart: 73% of shopping carts are abandoned. Recover them at the right time, while they are still considering your product.

Browse Abandonment: They can help remind your subscribers of their early interest and potentially bring them back to your online store, softening the sting of your initial disappointment that they didn’t buy on their first visit.

SMS Marketing

Text marketing is a type of marketing that uses text messages to promote and sell products or services. It is also called SMS marketing, short message service (SMS), mobile marketing, or by the abbreviation “texting.” Text messages are delivered to a cell phone via an SMS message.

Klaviyo doubles as a SMS marketing tool allowing you to reach your customers where they are constantly looking: their phones. You can also send MMS messages, or text promotions with images included. Check out Klaviyo for SMS here.

Loyalty Programs & Referrals

If you’ve been able to retain a loyal customer for a long time, this will feed acquisition naturally through referrals. Make sure to encourage referrals from your loyal customers by rewarding them for referrals.

Measure your Retention Strategy

Your Repeat Customer Rate is the number 1 thing to monitor to see if your retention strategies are being effective. Shopify will calculate this for you in your dashboard, but if you’re using Woocommerce or another CMS, use this quick equation to establish your Customer Retention Rate:

# of Customers Who Purchased More than 1x

————————————————————————————————————

# of Unique Customers

 

Next, you’ll want to manage your AOV, or average order value. Calculate it thusly:

 

Yearly Revenue

————————————————————————————————————

# of Orders Your Store Processed

 

Lastly, calculate your Customer Value:

Purchase Frequency x Average Order Value = Customer Value

 

If you’re in need of assistance setting up a high converting retention marketing strategy, please feel free to reach out. Forge Digital Marketing is your go-to partner to establish your ecommerce retention strategies and grow bigger than you ever thought possible!

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eCommerce, Website Design & Development
It is estimated that there are between 12 to 24 million online stores currently in operation. Even established retailers are switching from brick-and-mortar stores to web-based platforms. So how do you harness that potential, while keeping up with the competition? One way is to build the best store possible and to do that you have two main choices. Read on as we settle the WooCommerce vs. Shopify debate.

Ease of Use

With Woocommerce comes flexibility. This is because it runs on the WordPress platform, and this is the hallmark of this content management system. However, that also means more complications. One of the main Shopify benefits is that it is extremely easy to use, though at the cost of being more restrictive. The platform will take care of hosting, guide you through the whole set up and let you test the store before publishing. In fact, everything is fairly easy to do and you don’t need any prior technical capabilities. For ease of use, Shopify will come out on top. It is definitely recommended for first-time users or those without any technical knowledge.

Designs and Themes

Both WooCommerce and Shopify have a number of designs that make your website look stylish and professional. In addition, all of them are user-friendly and easy to navigate. This is vital to increase conversions on your store. WooCommerce comes with an entry-level theme named Storefront. From here, you can customize and upgrade your theme to your own wishes. There are hundreds of designers creating WooCommerce storefronts for a custom experience, not even counting the modifications you can make yourself. Once again, this does come with the caveat that you may need some technical ability. As independent designers can make them for WooCommerce, it does mean the quality of them varies. At the very least, you need a design that is mobile-friendly. The Shopify website designer is much more streamlined in terms of how many themes you can choose. Including premium paid options, you can find just over 1000. This means you do risk having a shop front that looks the same as many others. The plus point is that they are all created to a very high standard. Even the free themes will be functional and responsive. You may not get the choice, but you do have the quality.

Cost

When you start out designing a website, the cost can be an important factor. As well as the start-up and monthly fees, there are a number of add ons that may push up the price of your online store. Shopify has a basic plan that starts at $29 a month. This can be upgraded to the Shopify plan at $79 a month with more features. The advanced plan, for much larger stores, is $299 per month. To start with WooCommerce, you will first need to buy hosting, a domain name, and an SSL certificate. A domain name costs around $14 a year, and this may also be something you want for your Shopify store. An SSL certificate costs around 70$ per year. Your hosting can vary in price but can be bought for as little as $4 a month. Both of these are included in Shopify plans as part of your monthly fee. One way to keep these hosting costs down is to opt for a company that does specific WooCommerce hosting. They will be able to combine the costs into one package, lowering your overall price.

Sales Features

There is more to your website than just being able to sell products. As you grow, you may need extra sales tools and integrations. Some may be included as standard, while some may need to be paid for separately. Shopify has an app and API store. Though the amount available are fewer than WooCommerce, it would be hard to find an item that is not covered in this range. As they are vetted by Shopify, each should work effectively and efficiently. WooCommerce has a lot more choices when it comes to integrations. You could also hire a developer to make your own unique plugin, should you have the budget and need to create something no one else has yet made. The downside is that they are often not as well-vetted, so check the reviews before buying.

Standard Features

The Shopify website designer has a number of very useful features that come as standard. Many of them require plug-ins, which may cost extra if you decide to use WooCommerce. One of these is abandoned cart recovery. If customers leave the website and return, the basket will fill with items they previously had. This can seriously improve conversions, and comes as standard on Shopify. Another feature is multichannel selling. This allows your shop to have channels on Amazon, eBay, and Instagram. They come as standard on Shopify but will cost on WooCommerce. The final stage is shipping. Shopify has a partnership with many of the major companies such as USPS, DHL, and UPS. This can save you a lot of time and effort, instead of having to look for your own shipping methods which you may need to do on WooCommerce.

Payment Options

The more payment options you have in place, the easier it is for people to make a purchase. However, different payment options can cost. You have to work out if the value added is worth it. Shopify comes with Paypal Express Checkout as standard. For other options, Shopify payments are the best to use as you will get fees for external processors. However, this is only available in the US, UK, Canada, Australia, and New Zealand. WooCommerce adds payment through integrations. Many of the ones from major providers like Paypal and Stripe are free. Others may have added charges.

WooCommerce vs. Shopify

In the battle of WooCommerce vs. Shopify, the decision comes down to what you want. For ease of use and setup, then go for Shopify. For the ability to expand and be unique, choose WooCommerce. For all your online assistance, visit Forge Digital Marketing. We can manage all of your web needs, from its design to SEO. Click here for your free site audit and let us help you thrive in the digital economy.
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Marketing
Are you looking for ways to provide an uptick on your marketing tactics in 2022? Do you wonder whether your eCommerce website is currently getting the exposure that you’re paying for? If so, then you need to learn all about the most effective eCommerce marketing tactics. Doing so can help you get more skin in the game. You’ll be there at every phase of the customer journey to help them solve their biggest pain points. It can help you see the highest sales conversions you’ve ever witnessed! See below for an in-depth guide on the most effective eCommerce tips that you should use in 2022.

1. Prioritize Email Marketing

Generally speaking, if an eCommerce company only has time to focus on email marketing or social media marketing, they’ll opt for the latter. They think that the trendiness of the latest social media platform is too enticing to pass up. But here’s a question no one is asking: what if that social media platform disappears? What if, all of a sudden, that form of social media is shut down. You would lose all of your progress. You’d have spent all this time building a base of followers with nothing to show for it. If you think that’s unrealistic, think again. That’s exactly what happened several years ago when the social media app known as “Vine” was shut down overnight. Thousands (if not millions) of social influencers lost everything. Their content, their followers, all of it. Meanwhile, email marketing is thriving more than ever. With an effective email marketing strategy in place, your company can reach a wider audience, boost repeat sales, and measure all of your progress with key analytic tools. Many successful eCommerce businesses use email marketing as a way to nurture their leads. Whether they’re considering buying from you for the first time or stocking up on your products, your email marketing for eCommerce can push them over the edge.

2. Create Sustainable Success With SEO

There’s often a huge misconception when it comes to search engine optimization (SEO). Most companies believe that its only purpose is to help you reach the top search results on Google. While that’s certainly one reason for SEO, it isn’t the end goal. The end goal is to provide your eCommerce business with a sustainable form of passive marketing. This is one of the best ways for you to receive passive income, or as Dan Miller would say, “SWISS dollars” (stands for “Sales While I Sleep Soundly”). For example, let’s say that a person types “how to lose weight” into Google. He then comes across an article on “5 effective ways to lose weight fast”. The article is on an eCommerce website that sells workout equipment, workout programs, and so on. The eCommerce website can use that article (and others like it) to direct their readers towards the products and services that can help solve their biggest pain points. As you roll into the year 2022, make sure you’re prioritizing SEO. You can team up with a trusted eCommerce marketing agency to start building your search engine optimization. But remember, SEO is a marathon, not a sprint. it may take 4 to 6 months to see results, but the sustainability makes it worth the wait!

3. Increase Video Content

Imagine if someone were to set two identical smartphones in front of you. One phone has a still image of a product and its selling points on it, while the other phone has a video advertising the same product and why you should purchase it. Which one is going to grab your attention? The video content, of course! Customers always gravitate towards video content. Even those that enjoy reading blog posts, articles, and case studies would rather watch a video on it. Heading into 2022, assess your content. What forms of content can you turn into a video? How can creating a series of how-to videos assist your brand? Video content makes your eCommerce website more attractive and personable. It will help your clients retain the information you share and generate more action.

4. Use Analytics to Drive Conversions

What if you could make an educated prediction on how well a piece of content would convert before you posted it? What if you could alter the course of your content based on customer activity? Both of these things are possible with website analytics. You can get a firm understanding of what’s working and what’s not, then alter your eCommerce marketing strategy to produce better results. The best part? You don’t have to do it alone. Here at Forge Digital Marketing, we can help you understand your analytics and respond to the information it’s giving your brand.

5. Provide Insight for Your Customers

As author John Meese points out in his book Survive and Thrive, we are no longer in the age of information; we’re now in the age of insight. Customers don’t just want a collection of statistics anymore. They want that information analyzed and presented to them in a way that helps them understand. Gear your eCommerce marketing towards providing insight into your content. What is going on in your industry? How do your products solve that problem? How will your products help customers make see better results?

Use These Ecommerce Marketing Tips to Your Advantage in 2022

Now that you have seen an in-depth guide on how to create an effective eCommerce marketing strategy for 2022, be sure to use this information wisely. Take the time to read this article for even more information on how you can improve your SEO with video marketing. Reach out to us right away and build a stronger eCommerce business through effective marketing tactics. ecommerce marketing service
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SEO
Does your eCommerce website appear when consumers search for your products? If not, you might want to use eCommerce search engine optimization (SEO). SEO for eCommerce websites can boost your search engine rankings. With higher rankings, you can generate more website traffic and sales to boost your ROI. In fact, 68% of all online activity begins with a search engine. Only 25% of people click beyond the first page, though. If your eCommerce site doesn’t appear at the top, people might not find your store. Here are nine tips that can help you use eCommerce SEO on your site. With these tips, you can boost your rankings. In time, you can appear ahead of competing stores. Set your business up for long-term growth. Start optimizing with these nine search engine optimization tips today.

1. Research Your Audience

First, it’s important not to make assumptions when developing your search engine optimization strategy. Instead, begin by gathering research. Your research will ensure you focus on the right keywords and create personalized content.  Personalization can help you show consumers you understand their interests, pain points, and needs. About 80% of consumers say being treated like a person is important to winning their business. Over 70% get annoyed when content doesn’t align with their interests. Meanwhile, 52% of customers switch brands if they fail to personalize communications. Personalizing your content could lead to a 10% lift in sales. In order to personalize your eCommerce SEO content, you need to understand who your customers are and what they care about. Start by reviewing your website analytics. Then, segment your audience into smaller buyer personas. You can distinguish customers based on:
  • Pain points
  • Interests
  • Hobbies
  • Buying behaviors
  • Age
  • Gender
  • Location
  • Household income
  • Language
  • Education
  • Marital status
For example, you might sell clothing for both men and women on your website. You can create content that appeals to each gender.  Perhaps you sell exclusive, expensive products. You might focus on consumers with a higher household income.  Understanding who your customers are will help you appeal to their search intent. The customer’s search intent indicates what they expect to find during a search. If you don’t appeal to their intent, your content might not appear for that search. 

2. Gather Keyword Research

Once you understand your audience, start gathering keyword research. Your eCommerce SEO keyword research will inform your content strategy. You can use these tools to start gathering a list of keywords:
  • SEMRush
  • Keyword Planner
  • Google Trends
  • Answer the Public
  • Ahrefs
Focus on long-tail keywords that are phrased as questions. Then, you can focus on answering the customer’s questions within a blog post. Long-tail keywords are more precise. You’ll have an easier time appealing to their search intent. Shorter keywords like “shirts” are too broad. The customer might want to find “how to tie-dye shirts” or “shirt design company.” You could struggle to appeal to the right search intent. 

3. Update Your eCommerce Website

In order to effectively use SEO for eCommerce websites, it’s important to audit your website. Google prioritizes websites that offer a positive user experience (UX). If your eCommerce site is difficult to use or navigate, consumers might leave. If they leave without exploring, your bounce rate could rise. A high bounce rate on your site can hurt your search engine rankings. Lower rankings will make it more difficult for shoppers to find your eCommerce store during a search.  Start auditing your site by running it through Google’s PageSpeed Insights, Mobile-Friendly Test, and Core Web Vitals. Make sure it’s fast and mobile-optimized for all users. Nearly 40% of people will stop interacting with a poorly designed site. Another 40% stop engaging with slow websites. A poor UX will drive 50% of people to your competitors, too. Consider working with an experienced web design and development agency to improve your site with the UX in mind.

4. Create Quality Blog Content

Creating high-quality, engaging blog posts can help you attract more customers to your eCommerce website. Start by reviewing your keyword research. Choose a single focus keyword for each blog post. Then, create content that appeals to the user’s interests. Experiment with different types of posts, including:
  • Infographics
  • eBooks
  • Videos (Q&A, product demos, how-to, etc.)
  • Blog posts/articles
  • Polls
  • Quizzes
  • VR/AR
Make sure your posts are informative and helpful. Provide readers with information they can’t find anywhere else.

5. Optimize Your Pages

In order to use SEO for websites, you’ll need to optimize your content with keywords. Make sure each page has a unique focus keyword. Then, include your keyword in the:
  • URL
  • Page title
  • Meta description
  • Opening and closing paragraphs
  • Body text
  • An H1 header
  • Image alt text
  • Image file name
Avoid keyword stuffing by using synonyms and related keywords on each page. Make sure to optimize each product page, too!

6. Generate Links

There are three types of links that can enhance your eCommerce SEO strategy. Internal links send readers to other pages on your website. For example, you can link to a product page within one of your blog posts. External links send readers to other websites. You can link to studies, research, or other blogs. Backlinks are links that send readers on other websites to your eCommerce store. Backlinks with a high domain authority can boost your SEO rankings. Consider guest blogging or working with an influencer to generate backlinks. 

7. Track SEO Trends

Google’s search engine algorithm changes throughout the year. Make an effort to track the latest SEO trends. For example, featured snippets and voice search are gaining popularity. Video content is becoming more popular, too. Appealing to these trends can further boost your SEO rankings. 

8. Share Your Content

Once you start creating blog posts, share them! Send an email newsletter or share your content on social media. Sharing your content will help you generate more traffic. Generating more organic traffic could further boost your SEO rankings. 

9. Work With an SEO Pro

You don’t have to develop an eCommerce SEO strategy alone. Consider using SEO services this year. Working with an SEO professional can help you further boost your SEO rankings. Then, you can experience the benefits of SEO like an influx of traffic and sales!

SEO for eCommerce Websites: 9 Tips for Higher Search Rankings

Higher search engine rankings can help you reach more customers online. Consider using SEO for eCommerce websites this year. With a strong SEO strategy, you can generate more sales than ever before. Boost your rankings with these tips today.  Need help getting started? We’re here for you. Contact us today to discuss your eCommerce SEO strategy.
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