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Does your eCommerce website appear when consumers search for your products? If not, you might want to use eCommerce search engine optimization (SEO). SEO for eCommerce websites can boost your search engine rankings. With higher rankings, you can generate more website traffic and sales to boost your ROI. In fact, 68% of all online activity begins with a search engine. Only 25% of people click beyond the first page, though. If your eCommerce site doesn’t appear at the top, people might not find your store. Here are nine tips that can help you use eCommerce SEO on your site. With these tips, you can boost your rankings. In time, you can appear ahead of competing stores. Set your business up for long-term growth. Start optimizing with these nine search engine optimization tips today.

1. Research Your Audience

First, it’s important not to make assumptions when developing your search engine optimization strategy. Instead, begin by gathering research. Your research will ensure you focus on the right keywords and create personalized content.  Personalization can help you show consumers you understand their interests, pain points, and needs. About 80% of consumers say being treated like a person is important to winning their business. Over 70% get annoyed when content doesn’t align with their interests. Meanwhile, 52% of customers switch brands if they fail to personalize communications. Personalizing your content could lead to a 10% lift in sales. In order to personalize your eCommerce SEO content, you need to understand who your customers are and what they care about. Start by reviewing your website analytics. Then, segment your audience into smaller buyer personas. You can distinguish customers based on:
  • Pain points
  • Interests
  • Hobbies
  • Buying behaviors
  • Age
  • Gender
  • Location
  • Household income
  • Language
  • Education
  • Marital status
For example, you might sell clothing for both men and women on your website. You can create content that appeals to each gender.  Perhaps you sell exclusive, expensive products. You might focus on consumers with a higher household income.  Understanding who your customers are will help you appeal to their search intent. The customer’s search intent indicates what they expect to find during a search. If you don’t appeal to their intent, your content might not appear for that search. 

2. Gather Keyword Research

Once you understand your audience, start gathering keyword research. Your eCommerce SEO keyword research will inform your content strategy. You can use these tools to start gathering a list of keywords:
  • SEMRush
  • Keyword Planner
  • Google Trends
  • Answer the Public
  • Ahrefs
Focus on long-tail keywords that are phrased as questions. Then, you can focus on answering the customer’s questions within a blog post. Long-tail keywords are more precise. You’ll have an easier time appealing to their search intent. Shorter keywords like “shirts” are too broad. The customer might want to find “how to tie-dye shirts” or “shirt design company.” You could struggle to appeal to the right search intent. 

3. Update Your eCommerce Website

In order to effectively use SEO for eCommerce websites, it’s important to audit your website. Google prioritizes websites that offer a positive user experience (UX). If your eCommerce site is difficult to use or navigate, consumers might leave. If they leave without exploring, your bounce rate could rise. A high bounce rate on your site can hurt your search engine rankings. Lower rankings will make it more difficult for shoppers to find your eCommerce store during a search.  Start auditing your site by running it through Google’s PageSpeed Insights, Mobile-Friendly Test, and Core Web Vitals. Make sure it’s fast and mobile-optimized for all users. Nearly 40% of people will stop interacting with a poorly designed site. Another 40% stop engaging with slow websites. A poor UX will drive 50% of people to your competitors, too. Consider working with an experienced web design and development agency to improve your site with the UX in mind.

4. Create Quality Blog Content

Creating high-quality, engaging blog posts can help you attract more customers to your eCommerce website. Start by reviewing your keyword research. Choose a single focus keyword for each blog post. Then, create content that appeals to the user’s interests. Experiment with different types of posts, including:
  • Infographics
  • eBooks
  • Videos (Q&A, product demos, how-to, etc.)
  • Blog posts/articles
  • Polls
  • Quizzes
  • VR/AR
Make sure your posts are informative and helpful. Provide readers with information they can’t find anywhere else.

5. Optimize Your Pages

In order to use SEO for websites, you’ll need to optimize your content with keywords. Make sure each page has a unique focus keyword. Then, include your keyword in the:
  • URL
  • Page title
  • Meta description
  • Opening and closing paragraphs
  • Body text
  • An H1 header
  • Image alt text
  • Image file name
Avoid keyword stuffing by using synonyms and related keywords on each page. Make sure to optimize each product page, too!

6. Generate Links

There are three types of links that can enhance your eCommerce SEO strategy. Internal links send readers to other pages on your website. For example, you can link to a product page within one of your blog posts. External links send readers to other websites. You can link to studies, research, or other blogs. Backlinks are links that send readers on other websites to your eCommerce store. Backlinks with a high domain authority can boost your SEO rankings. Consider guest blogging or working with an influencer to generate backlinks. 

7. Track SEO Trends

Google’s search engine algorithm changes throughout the year. Make an effort to track the latest SEO trends. For example, featured snippets and voice search are gaining popularity. Video content is becoming more popular, too. Appealing to these trends can further boost your SEO rankings. 

8. Share Your Content

Once you start creating blog posts, share them! Send an email newsletter or share your content on social media. Sharing your content will help you generate more traffic. Generating more organic traffic could further boost your SEO rankings. 

9. Work With an SEO Pro

You don’t have to develop an eCommerce SEO strategy alone. Consider using SEO services this year. Working with an SEO professional can help you further boost your SEO rankings. Then, you can experience the benefits of SEO like an influx of traffic and sales!

SEO for eCommerce Websites: 9 Tips for Higher Search Rankings

Higher search engine rankings can help you reach more customers online. Consider using SEO for eCommerce websites this year. With a strong SEO strategy, you can generate more sales than ever before. Boost your rankings with these tips today.  Need help getting started? We’re here for you. Contact us today to discuss your eCommerce SEO strategy.


Are you looking for ways to kickstart the traffic for your eCommerce site? Do you wish there were a way to refine your online marketing approach? If so, then you need to learn all that you can about eCommerce SEO.

Getting more traffic to your website isn’t the goal. It’s getting the right traffic, your target market, to your site to create higher sales conversions and start to build customer loyalty with your brand.

See below for an in-depth guide on how eCommerce SEO can give you more traffic. Use this as a foundation for your new digital marketing strategy.

What Is SEO?

Are you tired of seeing site visitors back out of your site without giving it even a 5 seconds chance? Do you wonder if there’s a way to improve the leads that are coming your way in the first place? 

Search engine optimization (SEO, for short) is your answer. In the simplest definition, SEO is the method of establishing content on your website to make it more attractive to search engine algorithms, such as Google’s algorithm.

The algorithm is changing every single day, but there are a few key factors of your site that remain constant, such as its:

  • Keyword optimization
  • Internal links
  • External links
  • Mobile-friendliness
  • Site navigation
  • Layout
  • Content

The list goes on and on. Using these factors (and many more), you’re able to attract your target market.

For example, using your buyer personas, you can determine some of the biggest pain points that your target audience has. Using those pain points, you can find keywords that match what they might search for, then use that as a primary keyword in your content.

Google has crawlers that crawl your website frequently to make sure it’s up to snuff. A professional digital marketing company can ensure that your site exceeds its expectations and draws the right people to your eCommerce store.

Ways to Improve Your eCommerce SEO

Perhaps one of your eCommerce site’s biggest struggles is beating the big companies to your target market. Perhaps you feel as if you aren’t casting a wide enough net. 

Don’t panic! These are issues that every eCommerce site faces at one point or another. Thankfully, there are tactics you can use to improve them. Here are a few of the major ways.

1. Refine Your Keyword Research

Take the current way that you research the keywords you embed in your content, then throw it out the window! Odds are, it’s no use to you anyways.

Not many eCommerce sites know the correct way to find the keywords they should be using in their blog posts, videos, product pages, etc. 

To optimize your website and make it sexy to search engines everywhere, you have to find the perfect keywords. 

Too many people make the mistake of using their preferred keyword research tool, finding the keyword with the highest search volume possible, then making that the primary in their content. 

You’ll never reach your target market that way. Keywords with that high of search volume are already being used by the big boys in your industry/niche. Once they’re at the top, they aren’t budging.

Instead, look for a balance between search volume and keyword density. For example, if you use AHrefs, then look for a search volume over 100 and a keyword density at or below 30.

That way, you’re using keywords that enough people are searching for, but don’t have a lot of people ranking for them just yet.

2. Focus on Your Product Pages 

Most eCommerce site owners view their product pages as the means to an end. They believe that these pages are only used to give the client information before they click “add to cart”. Think again!

Product pages are a phenomenal opportunity to capitalize on keywords. Research a couple that your target niche is looking for, then place them in the product description on your product pages.

While we’re on the subject, be sure to simplify your content. Put your product description in bullet points. Make them easy to read. Fire off all of the facts that your customer would want to know before they get to the point of purchase.

3. Make Your Site Mobile-Friendly

Here’s an eye-opening factoid for you: over half of internet users browse the internet using mobile phones. Not their desktops. Not their tablets. Not their laptops. Their phones.

That’s why it’s never been more important to make your eCommerce site mobile-friendly. If it isn’t, then it will scare off all your customers, no matter what niche you’re going after.

Here’s a successful habit to start when you create/edit your site moving forward: think of how it will appear on a mobile phone first. Make sure the content is chopped up helpfully so that it doesn’t look intimidating to phone users.

Not sure how to go about doing that? A digital marketing agency can help. At Forge, we can help you with your website design and development, creating content, and refining your digital marketing strategy moving forward. You no longer have to swing at curveballs!

Invest Time and Energy into Your eCommerce SEO

Now that you have seen an in-depth guide on eCommerce SEO and why it’s so important for your online business, be sure to use it to your advantage.

Be sure to read this article for more information on how you can use social media to improve your conversion rates.

For more inquiries, please be sure to reach out via our contact us page and we will be happy to assist you further.