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Advertising, Beauty Marketing, eCommerce

You’ve created top-notch beauty products and are ready to show them to the world, and you couldn’t be more excited about the impact they’re going to have on consumers. But how do you go about marketing them successfully?

Marketing (especially digital marketing!) can make or break your business, and it can be overwhelming trying to figure out the best tactics to use as well as the worst ones to avoid. 

Keep reading for a guide to beauty marketing that will help you promote your beauty brand while making it outshine the competition. 

Marketing for Beauty Businesses

Since the beginning of the pandemic, marketing has seen an even larger shift to online content. While in-person marketing tactics are still super useful, many of these tips highlight digital methods that will increase your sales in no time. 

When consumers think about buying something, they often go straight to the web and type in a question or specific item to be found. If you want your products to be considered, you’ll want to create engaging content that’s easy to find, offer insightful information, and build a sense of community that others want to be a part of. 

The Dos

There are so many marketing tactics that can help boost your beauty business to where you want it to be. Here’s a look at the things you should make an effort to tackle first. 

Use Social Media

Social media platforms like Instagram, Facebook, Pinterest, Twitter, and TikTok are essential for getting your beauty products seen by people all over the world.

Start with one or two platforms and begin cultivating a following by posting consistent high-quality images and videos of your products, giving your audience valuable information about why they should choose them. 

Create an Easy-to-Use Website

If you don’t already have a site where people can go to find out about your business and purchase your products, it’s time to build one

Web design for beauty companies is a key factor since so many people are purchasing their beauty products online these days. 

Make sure the website has detailed product descriptions, a contact page, and easy ways for customers to buy your items. The more engaging and visually pleasing your site is, the better!

Develop a Unique Brand

Let’s say you’re selling lipsticks. There are a lot of other lipsticks out there to choose from, so you need to tell consumers why they should choose you over your competition. This all starts with creating a unique brand.

How do your products stand out against others? What makes your company special? For example, maybe your products are all made of organic ingredients, or you donate a percentage of every purchase to an organization that’s important to you.

Look for things that make you unique from other beauty retailers, and highlight those things so customers are more likely to purchase from you. 

Include Testimonials

Consumers are much more likely to trust a product if they read reviews from real people telling them it’s great. 

When people leave positive reviews for your product or post on social media raving about one of your beauty items, take advantage of this! Post testimonials on your website and your own social media page so consumers can read and view them when doing their own research. 

Utilize Tiktok and Instagram Ads

TikTok is a social media app that has more than 500 million monthly active users. It allows users to create short videos with fun effects and then share them on the platform. TikTok is an excellent tool for beauty brands to advertise their products because it is a visual-based platform.

The TikTok app has become one of the best platforms for beauty brands to advertise their products. It’s a visual-based app, which means that it’s perfect for marketing makeup, skincare, and other beauty products.

Deploy Google Shopping Ads

Google Shopping Ads are a great way for beauty brands to increase their visibility and sales. They allow you to promote your products on Google Search and Google Product Listing Ads.

The Don’ts

While there are marketing strategies that help your business make its mark, there are also things to watch out for. Here are a handful of marketing points to avoid. 

Focus on Follower Counts Instead of Audience Relationships

If your beauty business is all about social media, it can be easy to get wrapped up in how many followers you have. But when you’re only focused on your follower count, you may be gaining more followers without those followers turning into buyers. 

People want to feel valued and like a real part of your beauty company’s community. One of the best ways to foster this sense of community is to make an effort to interact with users, whether that’s by liking their comments, responding to direct messages, etc. 

Underestimate the Power of Quality Content

With so much content out there vying for people’s attention, people want to spend their time reading and watching content that’s going to offer them something of value in return. 

Try to make any content you put out (blog posts, videos, social media live streams) as informative and engaging as possible. Give a tutorial, answer questions from followers, or create other educational content that draws consumers in and leads to them trusting your brand. 

Respond Negatively to Feedback

It can be difficult to know how to respond to negative feedback, whether it comes in the form of a negative social media comment, angry customer service call, or poor product review. 

Remember to always respond in a professional tone, as you’re representing not only yourself but your entire business. Work to give every customer a positive experience, but also remember not to take negative comments personally. 

Forget About SEO 

SEO, or search engine optimization, is a crucial part of any marketing strategy. If your website or blog posts don’t rank highly in a Google search, it’s going to be trickier for potential buyers to find your business. 

Optimize your content so that it contains the keywords necessary to show up in searches. If you’re unsure of how to get started with SEO, there are experienced and professional companies out there who are more than willing to help!

A Beauty Marketing Guide to Unstoppable Success

Don’t let beauty marketing leave you feeling stressed and uncertain. By following these marketing dos and don’ts, your business will flourish. 

Looking for assistance with your digital marketing strategy? We can help with everything from your website design to social media, Google Ads to email marketing. Reach out to us today to find out how to get started on your beauty business’s path to success. 


Influencer Marketing

In 2020 it was reported that digital ad spending grew by roughly 12.2 percent even during the pandemic. This goes to show that marketing is still as strong as ever, but what is influencer marketing and how can it help you?

If you are looking to help your business grow then influencer marketing strategies are a great way to do it. The key to influencer marketing is to use an influencer marketing platform and get influencers to promote your brand. 

While there are a lot of different types of influencer marketing, not everybody knows what it is. Luckily, we have created a list of some of the best influencer marketing agency advice for using these strategies.

So if you would like to learn about the best influencer marketing strategies and how they can benefit you, keep reading.

What Is Influencer Marketing? 

We know that not everyone is familiar with these strategies. So before we jump into what all of the different strategies are, let’s cover what an influencer marketing strategy is.

An influencer marketing strategy is a strategy used to get influencers to promote, recommend or endorse your brand’s product or service.

There are multiple different strategies to choose from and the great thing is that you can start using them almost immediately. 

You can also try different strategies and find out which ones are more effective for your business. Sometimes all your business may need is to try an influencer marketing strategy to get more customers, clients, and interest.

Create Long-Term Partnerships With Influencers

One of the best ways to make your brand more successful is by including partnering with influencers. While there are lots of influencers out there, some brands still fail to do this.

It not only costs them potential customers but also prevents them from getting some extra revenue for their business. The best way to use this strategy is to consider what influencers would be good for your brand.

This means that you should make a list of influencers and start finding ways to reach out to them. A great way to do this is via social media. However, this can take up a lot of time as some influencers get hundreds or even thousands of messages every day.

Instead, you can use influencer marketing agencies to help you find big influencers to promote your brand. Agencies can even advise you on the best ways to get your influences to market your product or service. 

Use Photographs & Videos of Influencers Promoting Your Brand

This strategy is one of the most effective ones out there right now. Especially with recent applications like Tik Tok, more people are using photos and videos. 

One of the biggest benefits of using photos and videos is the flexibility it provides. You can take almost anything and create a picture or video that includes influencers promoting it.

The key is to find out what your audience likes most and then create content around that. You can add this content to social media or even use it on your website to promote your brand. 

If people see that a big influencer is interested in your brand from photographs or videos then they are much more likely to become curious about it. 

You can even set up video interviews or create short compilations of multiple influencers promoting your brand. 

Choose Your Influencer Marketing Platform 

Another effective way to use influencer marketing is by choosing a platform that will help you to promote your product or service. The great news is that there are lots of platforms out there so you won’t be stuck for choice.

One of the most popular platforms for influencer marketing is Instagram. You can use Instagram to get influencers to promote your product or service to their audience.

When it’s done properly you should find that you have lots of new customers that come from your influencer’s Instagram followers.  You can do so much more on the platform and you can use a mixture of photos, videos, and ads. 

Use Influencers for Testimonials 

Aside from choosing the perfect platform, you can also get influencers to use testimonials for your brand. This is a great way to help your brand stand out from the competition, and give it more credibility

If you have an influencer that’s talking highly of your brand then potential customers will pay more attention to it.

The great thing about this strategy is that it doesn’t take long for an influencer to create a testimonial. Plus, you can even get them to create multiple testimonials and compare them to see which one works best.

Include Influencers in Your Launches 

One other way to use influencer marketing is by including them in your launch. This means that you can get them to go on their social media and talk about your upcoming launch.  

The great thing about using influencers is that they can create a lot more excitement for your launch. Plus they can make a lot more people aware of who your brand is and how it can help them.

When this is done properly you should get a lot more engagement and interest in your launch. This can lead to more sales and more revenue for your business. 

Get Help With Your Influencer Marketing Today 

While influencer marketing can seem confusing but it doesn’t have to be. At Forge Digital Marketing, we make marketing simple and take care of your influencer marketing needs for you.

So if you would like to get started with influencer marketing, then contact us today.