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eCommerce, Email Marketing, Influencer Marketing, Social Media

While you’ve been shopping online for years, you’ve never decided to sell anything on the Internet until now. Perhaps you’ve realized it’s time to invest in your own side hustle or full-fledged business. That’s why you’re interested in what it takes to sell kratom online. 

Kratom is used by so many Americans who’ve become grateful for this naturally occurring medicine. Kratom is consumed to relieve pain, boost your energy, or simply stay more focused. With all of these potential health benefits, it’s understandable that there’s now an online market for selling kratom. 

If you’re ready to start selling kratom online, you’ve come to the right article. Below is a complete guide to help you start your online business and maintain profits long-term. 

From inventory management to budgeting, you need to be prepared for this business endeavor. Keep reading to see how you can ensure that selling kratom online will be a successful endeavor. 

The Basics of Selling Kratom Online

People seek kratom for all kinds of reasons, which means it can be a great product to market online. In many cases, kratom is used as a way to help people recovering from opioid addiction. Others use kratom as a stimulant, such as coffee, giving them an energy boost and higher focus levels. 

While the United States Food and Drug Administration hasn’t approved any official kratom health benefits, many consumers still believe in it. Plus, it’s not a scheduled drug, meaning selling it online and even in some stores throughout the country is completely legal. 

You might want to start by researching where you’d source your kratom inventory. Be wise enough to do background research on any kratom provider. You don’t want to work with a company that sells low-quality products because then your customers wouldn’t be satisfied. 

Once you’ve found the kratom provider you trust, it’s time to build your online store. Optimizing this website is going to be crucial for your long-term profitability in selling kratom online. Your website, after all, will also be the foundation for all other digital marketing. 

Here are the marketing tactics we at Forge will use for marketing Kratom and botanical herbs online:

1. Search Engine Optimization
Use SEO to establish inbound organic traffic that can be retargeted by Programmatic Ads at a later date.
2. Email Marketing and Email Automation Flows
Use an offer pop up to begin collecting emails from the new organic traffic going to your website. Then set up the following flows to automate your customers getting to know your kratom business: Welcome/Nurture Sequence, Abandoned Cart, Browse Abandonment, Post Purchase and Customer Winback. Once these are established, also begin to send regular emails to your new list to offer helpful tips and tricks as well as timely promotions for holidays and social media holidays.
3. Programmatic Display Advertising
Forge offers a unique opportunity for kratom companies to advertise their products digitally and legally through our large display network of whitelisted publishers who will run your ads on their website. We can prospect new top of funnel customers with interest based targeting as well as retarget those who have visited your website once or more, in attempts to get them back and convert with an offer or deal. This is one of the only advertising solutions for kratom companies to advertise online today.
4. Social Media Organic Growth & Influencer Marketing
Social Media can be challenging for kratom brands so you need to make sure you’re not making medical claims about your products or even suggesting they are for sale intended for human consumption of any sort. This is against FDA regulations and can get your brand in trouble, let alone your pages shut down for Community Guidelines Violations. It’s best to stick with the seasoned pros to run top of funnel organic social media content for your kratom brand.
Influencers can promote your products as well but the same rules apply: no medical claims, no showing consumption of the products and as always, you must have them prominently state that their posts are #ad or #sponsored for FTC rules and regulations.

Let’s talk about some more ways to set up your kratom company for success marketing online.

Make Sure Your Website is Optimized for the Best User Experience

When online users visit the website where you sell kratom, you want to turn those visits into sales. For that reason, it’s critical that you optimize that website specifically for sales conversions. 

That means, for one thing, you need a strong visual appeal throughout the website. Content needs to be readily accessible and arranged in a way that is easy to navigate. Everything from the color scheme to the tone of voice you use in the messages should be cohesive and unique to your brand. 

In addition, don’t underestimate the power of search engine optimization (SEO). SEO content makes use of keywords and phrases throughout the website. These words and phrases are what online users might look for on search engines such as Google or Yahoo!

While proper SEO strategies can be in-depth, these efforts will be worthwhile for your kratom business in the long run. It’s your best chance of getting found online when people are looking to buy kratom. For more specific digital design guidance, take a look at this article outlining tips for website optimization

Learn as Much as You Can About Running a Successful eCommerce Business

With so many competing eCommerce websites these days, it can be hard to stand out ahead of your market competition. Nonetheless, investing in your marketing and business will give you the best chance of financial success when selling kratom. 

After all, the eCommerce industry continues to grow and expand. Studies show that the market size will be worth over $6 trillion by the year 2024. 

That’s why you should spend as much time as you can learning about what it takes to optimize an eCommerce platform. For instance, have you researched what ways you can market your kratom products? Do you know what consumers are looking for when it comes to buying kratom online?

In addition, don’t be afraid to work with experts on this matter. Hiring third-party marketing agencies might be just the ticket to skyrocketing your online kratom business. 

You Can Use Social Media for Promotion, But Be Cautious

Another way to help your kratom online store succeed is by using social media marketing. Be careful, though. Selling kratom directly through some social media platforms can get your profile taken down. 

It’s essential that you research the posting guidelines of each social media platform you plan to market your kratom on. Some platforms, such as Instagram or Facebook, might be stricter than others. 

The wisest way to get around some of these guidelines on the stricter platforms is by not advertising that you’re selling kratom directly. Sure, you can include your eCommerce link in the profile of your Instagram, for example. When you post content about kratom, though, make it educational instead of sales-y. 

You can create an entire social media campaign about what a kratom supplement is and how it might be used. Again, be careful not to make any direct medical claims about its benefits without having reliable studies to cite. Overall, social media can be a great way for consumers to know that you’re all about kratom – as long as you don’t get yourself banned in the process.


Remember That Any Marketing Plan Should Be Ongoing

The last important thing to remember when it comes to selling kratom online is that the more work you put in, the more likely you are to succeed. It’s going to be up to you whether you want your kratom eCommerce store to be just a side hustle or your full-time income. 

Again, that’s why it can be so wise to work with third-party professionals. They can guide you on this eCommerce journey and help you sustain those profit margins.

Start Selling Kratom Online in No Time

If you think you need expert marketing guidance to make the most of your new eCommerce kratom business, look no further. We prioritize helping people establish their brand and succeed at selling their online products or services. 

For that reason, we hope you reach out to our team of expert marketing professionals. We can help you sell kratom online in an efficient, organized, and profitable way. Start by learning more about how an eCommerce-specific marketing agency could be just what you’re looking for.   

  
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Sales
The buyer journey is something that any business owner must understand to stand out and be successful in the 2017 digital atmosphere. You must first put yourself in the buyer’s driver seat. Being a business owner, as many of you know, people are constantly trying to sell you shit. It’s ridiculous. Who wants to listen to an average sales pitch selling an average product? Most likely, it’s not even worth your time to listen to a guy talk about “why you need” his product. We can break down the journey of an informed/modern buyer in 5 Basic Steps:   Awareness, Engagement, Purchase, Loyalty and Advocacy. The key to success is to understand each step of the process and to figure out where the buyer is in their journey. Ask yourself the following questions: Has the buyer researched your company and your competition? Did this buyer find you or did you have to search for them? All important things to take into consideration. These things will tell you where your buyer is and how you need to approach him. So let’s break it down:   Step 1: AWARENESS A.k.a. GET FOUND. The beginning of the buyer journey starts by driving attention and awareness towards your company and products. This step is where creative branding, attractive and interesting social media posting, and Search Engine Optimization are key. Start by developing a strategy that will allow you to grasp the attention of your audience and drive them towards your products/services. Do this by showing them that your company has the ability and energy to impact their life or business in a positive way or answer/solve the question that they were searching for when they found you.   Step 2: ENGAGEMENT Once you get customers into the Engagement stage, you know that your awareness process is working. Now that the buyer is aware of your company and what you do, you have to keep them ENGAGED. You do this through means of providing interesting content which relates to them and their needs, a.k.a. giving them real value, free of charge. Blogs are a great way to do this (kinda like the one you are reading right now). With RIVALUS, we constantly provided daily content to boost awareness around our proteins and how our products differed and were better than our competition. Engagement doesn’t necessarily revolve around your products and services only, but also around information and new or trendy subjects that your audience will find engaging that are pertinent to the brand. For instance, at RIVALUS, we blogged not only about our supplements, but about valuable workouts. Were not selling workouts, but we want people to engage around the brand and spark conversations which in turn create engagement around your brand.   Step 3: THE SALE If steps 1 and 2 are successful, the sale becomes the easiest part of the process. Creating an easy avenue for the customer to make a purchase is key. Having a personable sales department and amazing customer service becomes essential so frustration levels stay low. Even the smallest glitch in your sales system can drive away a customer. In the end, there are other people who can sell them a similar product. To ensure the sale, be the company who has a flawless purchase plan, then, delight the shit out of them.   Step 4: DELIGHT: Turning a buyer into a Loyal Customer Marketing never ends. The sale is not the end goal. It’s the beginning. Now the goal is to create customers out of buyers. Keeping engagement at the forefront, we want to put information pertaining to other things which relate to original purchases. You will respond to messages, comments, and complaints in a quick and orderly fashion. This gives the feeling that you truly care about the customer and their experience.   Creating new, exciting, and intriguing products and content is the key to creating a brand induced community. This community will be loyal to your brand because you do more for those people then similar companies do. True communities will attract like people, growing your brand and bringing you more sales.   Step 5: ADVOCACY Creating advocated to spread the word about your business is not a one step process. You have to continuously engage with your audience and potential audience by providing actionable content that gives real value. This stuff takes time. A new follower likes a recent post? Go to their page and like 2 posts. Be a real life human representation of your brand. Give people incentives to be brand advocates and diplomats. Never stop creating new material for your loyal customers to read and enjoy. Engage them not only through your services and products, but give them information and news about exciting things that affect their personal lives. Each step of the buyer journey feeds off the prior: You can’t create brand advocates if you don’t have loyal customers.You can’t have loyal customers unless you have a flawless sales process. You can’t make a sale unless you have engaged with your potential customers. And customers don’t appear out of thin air. You have to give people a clear cut vision of what your product is and what it will do for them. We’ve only scratched the surface of the complexity of the buyer journey. We’ve only scratched the surface of the complexity of the buyer journey. What’s your key takeaway? What do you do with your business to set yourself apart during your buyer journey? Leave a comment below or tweet at us: @forgedigitalmkt
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