Over 95% of people who visit your online CBD store’s website aren’t ready to make a purchase. Meanwhile, lead-nurturing can help you generate 50% more leads at a 33% of the cost. Unfortunately, 65% of businesses feel unable to generate leads in the first place.
With help from an eCommerce marketing agency, you don’t have to worry about falling behind. Instead, you can get ahead of the competition to generate more CBD sales than ever before.
Not sure if you need to hire a cannabis marketing agency? Read on to discover the top reasons you need help from an agency today.
Generating Brand Awareness
The global cannabidiol market reached $5.18 billion in 2021 and could increase by a CAGR of 16.8% by 2022. With the ever-growing number of CBD businesses across the country, you might struggle to stand out. Hiring a cannabis marketing agency can help your business generate brand awareness.
If consumers aren’t aware your online CBD store exists, they won’t shop from your store. Instead, they’ll turn to your competitors.
An experienced CBD marketing agency can help you develop an omnichannel marketing strategy. Your brand can appear at different touchpoints online to increase brand visibility. As people view your brand online, they’ll become more aware of your business.
In time, they’ll begin associating your brand with cannabis and CBD. The next time they want to buy CBD products, they’ll recall seeing your brand online.
There are different digital marketing strategies a CBD marketing agency can use to help you gain brand visibility. First, however, they’ll need to develop your brand. A distinct brand will help your business stand out within an oversaturated industry.
Your brand guidelines will include your:
- Mission and vision statements
- Voice and tone
- Color palette
- Font styles
- Imagery styles
Maintaining a consistent visual brand across all marketing channels will help brand awareness turn into brand recognition.
As more people begin recognizing your brand at a glance, you can start attracting more people to your CBD products and online store.
Rank Ahead of Competitors
As part of your overall digital marketing strategy, your eCommerce marketing agency can develop your content marketing and CBD SEO strategies.
Content marketing will help you demonstrate your experience and expertise within the CBD industry. Consumers will begin recognizing you as a helpful, informative resource. When they want to learn more about cannabis and CBD, they’ll turn to your brand and website.
In time, you could become a thought leader, allowing you to gain brand credibility. Consumers will feel able to trust your brand enough to start shopping from your brand.
In order to make sure people find your content, your CBD marketing agency can use search engine optimization (SEO). SEO will ensure consumers find your online CBD store when they search for information about CBD. Your content’s rankings on search engine result pages (SERPs) will rise as a result.
Ranking at the top of SERPs will ensure your brand appears ahead of competitors. Consumers will again feel more inclined to trust your brand if you appear at the top of the page.
Attract Website Visitors
Digital marketing strategies like SEO, pay-per-click (PPC) advertising, and social media marketing can help you generate more website traffic. As more people visit your online CBD store, you could generate more CBD sales, too.
In fact, about 70% of experiences online start with a search. Unfortunately, fewer than 1% of Google users check results on the second page. If your site doesn’t appear on the first SERP, people aren’t finding your website when searching for CBD products.
Meanwhile, over 50% of all web traffic comes from organic searches.
Without digital marketing strategies like CBD SEO, you could fail to attract new shoppers to your website. Instead, consider hiring a cannabis marketing agency. They can apply the latest tactics to boost your rankings.
Then, you can appear at the top of search engine result pages to ensure potential customers find your online CBD store first.
Design Eye-Catching Ads
Your CBD marketing agency can also develop your CBD advertising strategy. For example, they can use Google Ads to help your ads appear on Google search pages. Your ads can also appear on websites within Google’s network.
An experienced advertising agency can also develop your social media ads using platforms like Facebook Ads.
Using both Google and Facebook Ads will allow you to gain more brand visibility, awareness, and website traffic. When someone clicks on your ad, they can reach a landing page on your website. A dedicated, sales-oriented website could help you generate more CBD sales.
Leverage Experience and Expertise
If you lack experience with digital marketing strategies like SEO and PPC, don’t try to develop your campaigns alone. Otherwise, you could waste valuable time and money.
For example, you might use blackhat SEO tactics that will cause Google to blacklist your website. As a result, consumers won’t find your online CBD store.
Using the wrong tactics when developing your PPC campaigns could cause you to blow through your budget, too. Each time someone clicks on your ads, you’ll pay a fee. If you’re not generating sales, your ROI won’t improve.
Working with a CBD marketing agency will allow you to leverage the company’s years of experience and expertise. With their help, you can avoid making costly mistakes.
Keep Track of Trends
New SEO and social media marketing trends pop up every few months. If you fall behind these trends, your SEO rankings might drop. Your social media content might not align with the latest algorithm updates, either.
Working with a cannabis marketing agency will ensure you never fall behind the latest trends.
Understand Laws and Regulations
Cannabis laws and regulations change constantly as well. Make sure you hire an agency that’s up-to-date with the latest laws. If you’re not in compliance, your ads and marketing materials might not appear in front of consumers.
The right agency will ensure you don’t waste time and money. Instead, they can help you promote your CBD products, ensuring a stronger ROI.
Boost Business: Hire an eCommerce Marketing Agency Today
Make sure potential customers are finding your online CBD store! Consider hiring an eCommerce marketing agency this year. With help, you can attract new customers, boost CBD sales, and set your business up for success.
Searching for the right CBD marketing agency? We’re happy to help.
Contact us today to discuss your marketing goals.