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Marketing

Do You Need an Ecommerce Marketing Agency for CBD?

By on

August 29, 2022

- Category : Marketing

- Tags : 2022, affiliate, agency, automation

Over 95% of people who visit your online CBD store’s website aren’t ready to make a purchase. Meanwhile, lead-nurturing can help you generate 50% more leads at a 33% of the cost. Unfortunately, 65% of businesses feel unable to generate leads in the first place.

With help from an eCommerce marketing agency, you don’t have to worry about falling behind. Instead, you can get ahead of the competition to generate more CBD sales than ever before.

Not sure if you need to hire a cannabis marketing agency? Read on to discover the top reasons you need help from an agency today.

Generating Brand Awareness

The global cannabidiol market reached $5.18 billion in 2021 and could increase by a CAGR of 16.8% by 2022. With the ever-growing number of CBD businesses across the country, you might struggle to stand out. Hiring a cannabis marketing agency can help your business generate brand awareness. 

If consumers aren’t aware your online CBD store exists, they won’t shop from your store. Instead, they’ll turn to your competitors.

An experienced CBD marketing agency can help you develop an omnichannel marketing strategy. Your brand can appear at different touchpoints online to increase brand visibility. As people view your brand online, they’ll become more aware of your business.

In time, they’ll begin associating your brand with cannabis and CBD. The next time they want to buy CBD products, they’ll recall seeing your brand online.

There are different digital marketing strategies a CBD marketing agency can use to help you gain brand visibility. First, however, they’ll need to develop your brand. A distinct brand will help your business stand out within an oversaturated industry.

Your brand guidelines will include your:

  • Mission and vision statements
  • Logo
  • Personality
  • Voice and tone
  • Color palette
  • Font styles
  • Imagery styles

Maintaining a consistent visual brand across all marketing channels will help brand awareness turn into brand recognition. 

As more people begin recognizing your brand at a glance, you can start attracting more people to your CBD products and online store.

Rank Ahead of Competitors

As part of your overall digital marketing strategy, your eCommerce marketing agency can develop your content marketing and CBD SEO strategies. 

Content marketing will help you demonstrate your experience and expertise within the CBD industry. Consumers will begin recognizing you as a helpful, informative resource. When they want to learn more about cannabis and CBD, they’ll turn to your brand and website.

In time, you could become a thought leader, allowing you to gain brand credibility. Consumers will feel able to trust your brand enough to start shopping from your brand.

In order to make sure people find your content, your CBD marketing agency can use search engine optimization (SEO). SEO will ensure consumers find your online CBD store when they search for information about CBD. Your content’s rankings on search engine result pages (SERPs) will rise as a result.

Ranking at the top of SERPs will ensure your brand appears ahead of competitors. Consumers will again feel more inclined to trust your brand if you appear at the top of the page.

Attract Website Visitors

Digital marketing strategies like SEO, pay-per-click (PPC) advertising, and social media marketing can help you generate more website traffic. As more people visit your online CBD store, you could generate more CBD sales, too. 

In fact, about 70% of experiences online start with a search. Unfortunately, fewer than 1% of Google users check results on the second page. If your site doesn’t appear on the first SERP, people aren’t finding your website when searching for CBD products.

Meanwhile, over 50% of all web traffic comes from organic searches. 

Without digital marketing strategies like CBD SEO, you could fail to attract new shoppers to your website. Instead, consider hiring a cannabis marketing agency. They can apply the latest tactics to boost your rankings. 

Then, you can appear at the top of search engine result pages to ensure potential customers find your online CBD store first. 

Design Eye-Catching Ads

Your CBD marketing agency can also develop your CBD advertising strategy. For example, they can use Google Ads to help your ads appear on Google search pages. Your ads can also appear on websites within Google’s network. 

An experienced advertising agency can also develop your social media ads using platforms like Facebook Ads. 

Using both Google and Facebook Ads will allow you to gain more brand visibility, awareness, and website traffic. When someone clicks on your ad, they can reach a landing page on your website. A dedicated, sales-oriented website could help you generate more CBD sales. 

Leverage Experience and Expertise

If you lack experience with digital marketing strategies like SEO and PPC, don’t try to develop your campaigns alone. Otherwise, you could waste valuable time and money. 

For example, you might use blackhat SEO tactics that will cause Google to blacklist your website. As a result, consumers won’t find your online CBD store. 

Using the wrong tactics when developing your PPC campaigns could cause you to blow through your budget, too. Each time someone clicks on your ads, you’ll pay a fee. If you’re not generating sales, your ROI won’t improve.

Working with a CBD marketing agency will allow you to leverage the company’s years of experience and expertise. With their help, you can avoid making costly mistakes. 

Keep Track of Trends

New SEO and social media marketing trends pop up every few months. If you fall behind these trends, your SEO rankings might drop. Your social media content might not align with the latest algorithm updates, either.

Working with a cannabis marketing agency will ensure you never fall behind the latest trends. 

Understand Laws and Regulations

Cannabis laws and regulations change constantly as well. Make sure you hire an agency that’s up-to-date with the latest laws. If you’re not in compliance, your ads and marketing materials might not appear in front of consumers. 

The right agency will ensure you don’t waste time and money. Instead, they can help you promote your CBD products, ensuring a stronger ROI.

Boost Business: Hire an eCommerce Marketing Agency Today

Make sure potential customers are finding your online CBD store! Consider hiring an eCommerce marketing agency this year. With help, you can attract new customers, boost CBD sales, and set your business up for success.

Searching for the right CBD marketing agency? We’re happy to help.

Contact us today to discuss your marketing goals.

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Email Marketing, SMS Marketing

Getting the Most Out of Your SMS Marketing: Maximizing Your ROI

By on

July 20, 2022

- Category : Email Marketing, SMS Marketing

- Tags : 2022, affiliate, agency, automation

Did you know that there are about 600,000 new businesses in the United States each year? However, many of these businesses tend to fail within the first few years. As you might expect, part of operating a successful company includes investing in effective marketing strategies.

SMS marketing is something every entrepreneur should prioritize, but not everyone knows where to start. We’ve created a useful guide that conveys all you need to know in order to succeed when developing an SMS marketing campaign.

Let’s dive into all you need to know about SMS text marketing.

Leverage A/B Testing

As you might guess, A/B testing (also called split testing) compares two versions of something to see which performs better.

You can A/B test all sorts of things in your SMS marketing campaigns, from the send time to the message itself. Once you’ve found a winning combination, you can be confident that you’re getting the most out of your SMS marketing efforts.

It’s best to start small when A/B testing your SMS campaigns. For example, you might want to test two different send times to see which gets better engagement. Once you’ve found a winner, you can move on to testing other elements, like the message itself.

Don’t Neglect Personalization

Personalization is key to any successful marketing campaign, and SMS marketing is no different.

Your subscribers are more likely to engage with a message that’s been tailored specifically for them. There are a few ways to personalize your SMS marketing messages.

First, you can segment your list so that you’re only sending relevant messages to each group. For example, if you have a list of both men and women, you might want to send different messages to each group.

You can also use merge tags to insert each subscriber’s name into the message. This helps create a more personal connection with your subscribers.

Finally, you can use dynamic content to show different content to different subscribers based on their interests.

Use a Strong Call to Action

Every SMS marketing message should have a call to action (CTA). A CTA is simply an instruction to the subscriber about what you want them to do next.

For example, your CTA might be to click a link, call a phone number, or visit your website. Your CTA should be clear and concise. It should also be relevant to the content of your message.

For example, if you’re offering a discount, your CTA should be to take advantage of that discount.

Track Your Results

It’s important to track the results of your SMS marketing campaigns so that you can see what’s working and what isn’t.

There are a few key metrics you’ll want to track. One of the most important is your open rate, which is the percentage of people who open your message.

You will also want to track your click-through rate (CTR), which is the percentage of people who click on a link in your message. Finally, track your conversion rate, which is the percentage of people who take the desired action after receiving your message.

By tracking these metrics, you can see how successful your SMS marketing campaigns are and make changes accordingly. This will be one of your most important responsibilities when developing an SMS campaign.

Focus on Deliverability

Deliverability is the term used to describe how often your SMS messages actually reach your subscribers’ phones.

This is an important metric to track because it can have a big impact on your open and click-through rates.

Primarily, you should use a dedicated short code, which is a special phone number that’s used solely for SMS marketing. This will help ensure that your messages are delivered to your subscribers’ phones. You can also use a reputable SMS provider, which will help improve your deliverability.

Be sure to follow the best practices for SMS marketing, which will help ensure that your messages are delivered to your subscribers.

Work With a Professional

If you’re serious about getting the most out of your SMS marketing, it’s a good idea to work with a professional. They can help you develop an effective strategy, choose the right keywords, and track your results.

They can also provide you with support and guidance along the way if you encounter issues.

When choosing a professional, ask about their experience with SMS marketing. You should also ask for ecommerce marketing testimonials from previous clients.

It’s also in your best interest to devote some time to researching their past reputation. This will ensure that you find someone who is ideal for your campaign.

What Are Common Mistakes People Make When Creating SMS Campaigns?

One of the most common mistakes people make is failing to personalize their messages or using a bad platform. We recommend Klaviyo SMS marketing.

Getting a generic text message that doesn’t include any form of personalization is sure to cause you to fall short of your goals. Additionally, not using proper grammar, punctuation, and spelling is also a common mistake.

This can make your message difficult to understand and will likely cause people to ignore it. Not having a clear call to action is another mistake that people often make. Without a CTA, people may not know what you want them to do next and they’ll likely just delete your message.

Be sure that you keep this information in mind in the future so that you can make the most of the opportunities and SMS campaign is able to provide.

SMS Marketing Doesn’t Have to Be Complicated

Incorporating SMS marketing might seem complex, but it’s easier than you might expect it to be. Keep the above guidelines in mind so you can avoid problems you may have otherwise dealt with.

Want to learn more about what we have to offer? Feel free to get in touch with us today and see how we can help.

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Marketing

5 Effective Ecommerce Marketing Tactics for 2022

By on

November 16, 2021

- Category : Marketing

- Tags : 2022, affiliate, agency, automation

Are you looking for ways to provide an uptick on your marketing tactics in 2022? Do you wonder whether your eCommerce website is currently getting the exposure that you’re paying for? If so, then you need to learn all about the most effective eCommerce marketing tactics. Doing so can help you get more skin in the game. You’ll be there at every phase of the customer journey to help them solve their biggest pain points. It can help you see the highest sales conversions you’ve ever witnessed! See below for an in-depth guide on the most effective eCommerce tips that you should use in 2022.

1. Prioritize Email Marketing

Generally speaking, if an eCommerce company only has time to focus on email marketing or social media marketing, they’ll opt for the latter. They think that the trendiness of the latest social media platform is too enticing to pass up. But here’s a question no one is asking: what if that social media platform disappears? What if, all of a sudden, that form of social media is shut down. You would lose all of your progress. You’d have spent all this time building a base of followers with nothing to show for it. If you think that’s unrealistic, think again. That’s exactly what happened several years ago when the social media app known as “Vine” was shut down overnight. Thousands (if not millions) of social influencers lost everything. Their content, their followers, all of it. Meanwhile, email marketing is thriving more than ever. With an effective email marketing strategy in place, your company can reach a wider audience, boost repeat sales, and measure all of your progress with key analytic tools. Many successful eCommerce businesses use email marketing as a way to nurture their leads. Whether they’re considering buying from you for the first time or stocking up on your products, your email marketing for eCommerce can push them over the edge.

2. Create Sustainable Success With SEO

There’s often a huge misconception when it comes to search engine optimization (SEO). Most companies believe that its only purpose is to help you reach the top search results on Google. While that’s certainly one reason for SEO, it isn’t the end goal. The end goal is to provide your eCommerce business with a sustainable form of passive marketing. This is one of the best ways for you to receive passive income, or as Dan Miller would say, “SWISS dollars” (stands for “Sales While I Sleep Soundly”). For example, let’s say that a person types “how to lose weight” into Google. He then comes across an article on “5 effective ways to lose weight fast”. The article is on an eCommerce website that sells workout equipment, workout programs, and so on. The eCommerce website can use that article (and others like it) to direct their readers towards the products and services that can help solve their biggest pain points. As you roll into the year 2022, make sure you’re prioritizing SEO. You can team up with a trusted eCommerce marketing agency to start building your search engine optimization. But remember, SEO is a marathon, not a sprint. it may take 4 to 6 months to see results, but the sustainability makes it worth the wait!

3. Increase Video Content

Imagine if someone were to set two identical smartphones in front of you. One phone has a still image of a product and its selling points on it, while the other phone has a video advertising the same product and why you should purchase it. Which one is going to grab your attention? The video content, of course! Customers always gravitate towards video content. Even those that enjoy reading blog posts, articles, and case studies would rather watch a video on it. Heading into 2022, assess your content. What forms of content can you turn into a video? How can creating a series of how-to videos assist your brand? Video content makes your eCommerce website more attractive and personable. It will help your clients retain the information you share and generate more action.

4. Use Analytics to Drive Conversions

What if you could make an educated prediction on how well a piece of content would convert before you posted it? What if you could alter the course of your content based on customer activity? Both of these things are possible with website analytics. You can get a firm understanding of what’s working and what’s not, then alter your eCommerce marketing strategy to produce better results. The best part? You don’t have to do it alone. Here at Forge Digital Marketing, we can help you understand your analytics and respond to the information it’s giving your brand.

5. Provide Insight for Your Customers

As author John Meese points out in his book Survive and Thrive, we are no longer in the age of information; we’re now in the age of insight. Customers don’t just want a collection of statistics anymore. They want that information analyzed and presented to them in a way that helps them understand. Gear your eCommerce marketing towards providing insight into your content. What is going on in your industry? How do your products solve that problem? How will your products help customers make see better results?

Use These Ecommerce Marketing Tips to Your Advantage in 2022

Now that you have seen an in-depth guide on how to create an effective eCommerce marketing strategy for 2022, be sure to use this information wisely. Take the time to read this article for even more information on how you can improve your SEO with video marketing. Reach out to us right away and build a stronger eCommerce business through effective marketing tactics. ecommerce marketing service
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