Are you looking for ways to provide an uptick on your marketing tactics in 2022? Do you wonder whether your eCommerce website is currently getting the exposure that you’re paying for? If so, then you need to learn all about the most effective eCommerce marketing tactics.
Doing so can help you get more skin in the game. You’ll be there at every phase of the customer journey to help them solve their biggest pain points. It can help you see the highest sales conversions you’ve ever witnessed!
See below for an in-depth guide on the most effective eCommerce tips that you should use in 2022.
1. Prioritize Email Marketing
Generally speaking, if an eCommerce company only has time to focus on email marketing or social media marketing, they’ll opt for the latter. They think that the trendiness of the latest social media platform is too enticing to pass up.
But here’s a question no one is asking: what if that social media platform disappears? What if, all of a sudden, that form of social media is shut down. You would lose all of your progress. You’d have spent all this time building a base of followers with nothing to show for it.
If you think that’s unrealistic, think again. That’s exactly what happened several years ago when the social media app known as “Vine” was shut down overnight. Thousands (if not millions) of social influencers lost everything. Their content, their followers, all of it.
Meanwhile, email marketing is thriving more than ever. With an effective email marketing strategy in place, your company can reach a wider audience, boost repeat sales, and measure all of your progress with key analytic tools.
Many successful eCommerce businesses use email marketing as a way to nurture their leads. Whether they’re considering buying from you for the first time or stocking up on your products, your email marketing for eCommerce can push them over the edge.
2. Create Sustainable Success With SEO
There’s often a huge misconception when it comes to search engine optimization (SEO). Most companies believe that its only purpose is to help you reach the top search results on Google.
While that’s certainly one reason for SEO, it isn’t the end goal. The end goal is to provide your eCommerce business with a sustainable form of passive marketing. This is one of the best ways for you to receive passive income, or as Dan Miller would say, “SWISS dollars” (stands for “Sales While I Sleep Soundly”).
For example, let’s say that a person types “how to lose weight” into Google. He then comes across an article on “5 effective ways to lose weight fast”. The article is on an eCommerce website that sells workout equipment, workout programs, and so on.
The eCommerce website can use that article (and others like it) to direct their readers towards the products and services that can help solve their biggest pain points.
As you roll into the year 2022, make sure you’re prioritizing SEO. You can team up with a trusted eCommerce marketing agency to start building your search engine optimization. But remember, SEO is a marathon, not a sprint. it may take 4 to 6 months to see results, but the sustainability makes it worth the wait!
3. Increase Video Content
Imagine if someone were to set two identical smartphones in front of you. One phone has a still image of a product and its selling points on it, while the other phone has a video advertising the same product and why you should purchase it. Which one is going to grab your attention?
The video content, of course! Customers always gravitate towards video content. Even those that enjoy reading blog posts, articles, and case studies would rather watch a video on it.
Heading into 2022, assess your content. What forms of content can you turn into a video? How can creating a series of how-to videos assist your brand?
Video content makes your eCommerce website more attractive and personable. It will help your clients retain the information you share and generate more action.
4. Use Analytics to Drive Conversions
What if you could make an educated prediction on how well a piece of content would convert before you posted it? What if you could alter the course of your content based on customer activity?
Both of these things are possible with website analytics. You can get a firm understanding of what’s working and what’s not, then alter your eCommerce marketing strategy to produce better results.
The best part? You don’t have to do it alone. Here at Forge Digital Marketing, we can help you understand your analytics and respond to the information it’s giving your brand.
5. Provide Insight for Your Customers
As author John Meese points out in his book Survive and Thrive, we are no longer in the age of information; we’re now in the age of insight.
Customers don’t just want a collection of statistics anymore. They want that information analyzed and presented to them in a way that helps them understand.
Gear your eCommerce marketing towards providing insight into your content. What is going on in your industry? How do your products solve that problem? How will your products help customers make see better results?
Use These Ecommerce Marketing Tips to Your Advantage in 2022
Now that you have seen an in-depth guide on how to create an effective eCommerce marketing strategy for 2022, be sure to use this information wisely.
Take the time to read this article for even more information on how you can improve your SEO with video marketing. Reach out to us right away and build a stronger eCommerce business through effective marketing tactics.