Marketing Strategies for Starting a New CBD Brand

The global cannabidiol (CBD) market could reach $22.05 billion in 2030 as more people turn to its perceived health benefits. If you’re starting a CBD business, you need to develop a strong marketing strategy. Otherwise, your CBD brand might not stand out from the rest.

Here are a few marketing strategies you can use to attract shoppers to your new business. With these tips, you can set your CBD business up for lasting growth.

Start marketing with these tips today.

Gather Research

Before applying these marketing strategies, gather research. Consider your:

  • Customers
  • Competitors
  • Industry

Look into the latest cannabis marketing laws and regulations, too. 

Researching your customers will help you determine how to appeal to those customers. Determine their age, gender, income, and other demographics. Consider the pain points they’re experiencing to position yourself as a solution to their needs. 

Researching your competitors will ensure you create a unique brand. Otherwise, consumers might confuse your business with another that’s already available.

Completing a SWOT analysis and researching your industry will help you remain informed and compliant. You can eventually position yourself as a CBD expert. Becoming an expert and thought leader can help you gain credibility and brand trust.

As people learn to trust your brand, they might start turning to you for advice. They’ll feel more inclined to make first-time and repeat purchases. In time, you’ll gain loyal customers who will refer your brand to friends, boosting your reach and ROI.

Develop Brand Guidelines

To ensure your CBD brand stands out from the rest, develop brand guidelines. A documented branding strategy will ensure consistency. If your branding looks different between materials, it could confuse customers. 

Steady brand promotion can help you increase revenue by 23%. It can take five or more attempts before people become aware of your brand.

It only takes 10 seconds for someone to form an impression of your business based on your logo.

Your brand guidelines include your:

  • Logo
  • Color palette
  • Mission statement
  • Vision statement
  • Voice
  • Tone
  • Personality
  • Font style
  • Imagery/photography style

Choose brand colors based on the message you’re trying to convey. For example, green is balanced, prosperous, and relaxing. A distinct color can raise brand recognition by 80%.

As you begin using these CBD marketing tips, make sure your branding remains consistent. 

Create a User-Friendly Website

Make sure you have a functional, eye-catching, user-friendly website ready before launching your business.

First, make sure the pages load quickly. Slow load times might encourage visitors to leave. Your bounce rate will rise, hurting your organic search engine rankings.

Low rankings will make it more difficult for consumers to find your brand when they search for CBD products online.

Confirm your website is mobile optimized by running it through Google’s Mobile-Friendly Test. Most users explore the internet from their mobile devices. Google also uses mobile-first indexing (meaning it checks the mobile version of your site first).

To ensure your site is user-friendly, follow Google’s Core Web Vitals. Make it easy for consumers to check out from your online store. If they experience issues, they’ll leave, costing you sales. 

Share Engaging Content

High-quality blog content can help demonstrate your expertise as a thought leader in the CBD industry. Use keyword research to determine what questions your CBD customers ask while online. Then, create content that answers their questions.

Diversify your content marketing strategy with:

  • Infographics
  • Articles
  • eBooks
  • Polls
  • Quizzes
  • Videos
  • Testimonials

Different content formats will appeal to consumers at various points in the buyer’s journey. 

Include EEAT (experience, expertise, authority, trustworthiness) within your content to gain credibility. Link to relevant resources to support any claims you make. 


Search engine marketing (SEM) can help consumers find your website and CBD products online.

Optimize your blog posts for online searches using search engine optimization (SEO). Cannabis SEO best practices can help your site rank at the top of relevant pages. 

Use platforms like Google and Facebook ads to create eye-catching digital advertisements. Make sure you follow CBD advertising guidelines.  

Stay Social

Share your content on social media to engage and attract customers.

Consider working with influencers or using affiliate marketing to build your online audience. Choose influencers who already engage your ideal customers.

Create interactive content (such as polls and quizzes using Instagram Stories) to boost engagement. Generating engagement can make your brand more memorable. 

Nurture With Emails

Create an email subscription form on your website and encourage visitors to subscribe to your newsletter. Consider enticing them with a lead magnet (such as 10% off their first purchase).

Continue nurturing your leads by creating a drip email marketing campaign. Share exclusive deals to bring one-time customers back for more. 

Reward Customers

Reward your customers by creating a loyalty program. For example, you can reward them with a freebie for every 10 purchases.

You can also create a referral program. Offer discounts or free products each time a customer refers you to a friend or family member. 

Avoid Advertising Mistakes

Avoid boasting CBD’s medical benefits when advertising your products online.

Remain informed of local, state, and federal laws regarding CBD legality. Keep track of cannabis news and advertising restrictions, too.

For example, you shouldn’t attract buyers using unsupported claims. When creating blog content, always support your claims with reputable sources. 


You don’t have to apply these marketing strategies on your own. Instead, consider outsourcing your CBD marketing needs this year. Working with an experienced agency can save you time and money.

They’ll use the most effective tactics to ensure your campaigns are a success.

Look for an agency with experience working with CBD companies. They’ll understand the laws and regulations involved. 

Start Marketing Your CBD Brand Today

Marketing your CBD brand can help you stand out in the industry. Use these marketing strategies to get started. Don’t forget to consider outsourcing to a marketing agency this year.

With their help, you can boost sales, gain a loyal following, and boost your ROI.

Got marketing on your mind? We’re here for you.

Contact us today to get started.