eCommerce, Email Marketing, Marketing

Klaviyo Shopify Integration: How to do it in minutes

July 5, 2023

Klaviyo Shopify integration is simpler than ecommerce enthusiasts make it sound. In fact, the entire process can be completed in minutes if one follows a few simple steps.  Once integrated with Shopify, Klaviyo will synchronize all the data from your store and allow you to efficiently run SMS and email marketing campaigns, create automated flows and so much more.  In 2022, eCommerce brands leveraged Klaviyo to generate over $2 billion in revenue. That was only possible because those businesses took the extra step to integrate their ecommerce platform with Klaviyo.  Now, let’s help you integrate your Shopify store with Klaviyo. 

How to integrate Shopify with Klaviyo 

You have to do it from your Klaviyo account. Log in to begin or create a new account for free. Klaviyo allows you to integrate Shopify straight from the account setup wizard. Alternatively, you can add Shopify from the integration tab in your Klaviyo dashboard.   Click on your account name in the lower left corner of your dashboard. Next, click on Integration.  On the integrations page, scroll down or search for Shopify. Click on Add Integrations on the right. On the next page, paste the URL of your Shopify store. It must be in the format mystore.myshopify.com as shown in the URL placeholder

Additional configuration settings

Sync your Shopify email subscribers to Klaviyo: this automatically adds all your customers who subscribed to email marketing while shopping with you on Shopify. Next, select a list to add those subscribers from the dropdown menu — preferably Newsletter. You can do the same for your SMS subscribers if you have activated your phone number on Klaviyo. Sync data to Shopify: We recommend selecting Sync all profiles. That way the two sites will have a complete handshake. Finally, click on Connect to Shopify. On the next page click on Install App at the top right of your screen or bottom left.   You’re all set. Your Shopify store is now integrated with Klaviyo. 

How to integrate Klaviyo with Shopify Plus

Shopify Plus is basically Shopify with more advanced features.  When you integrate your Shopify store with Klaviyo, Klaviyo sees it as a Shopify Plus store — that’s if your Shopify domain is for a Shopify Plus account.  You won’t find a Shopify Plus integration app on Klaviyo because it’s the same as normal Shopify. 

Key Benefits of Integrating Shopify Plus with Klaviyo (vs standard Shopify)

• You’re allowed to edit your Shopify checkout to include a custom opt-in language, premium Klaviyo forms and lots more. 

• You can disable transactional emails in Shopify and send them through Klaviyo. This creates a seamless brand experience.

Benefits of Klaviyo Shopify integration

Data management. This is one of the greatest benefits of integrating Shopify with Klaviyo. Doing this allows Klaviyo to synchronize historical data and other transactional data. Thus, you can create tailored email marketing campaigns, flows with triggers and scale your business. Klaviyo support can help you do this.  Customer support. Klaviyo will help you understand your customers’ needs and serve them better. The impact of this on brand loyalty cannot be overemphasized.  Audience segmentation. Klaviyo integrations allow you to segment audiences based on the customer data retrieved from Shopify such as purchase frequency, cart abandonment, items purchased, conversions and more. Automation. Klaviyo integration with Shopify opens the door to automated email and SMS marketing campaigns. This allows you to focus more on the business side of things. Study shows that automated campaigns generate 4x more revenue compared to others. 

FAQs on Klaviyo Shopify integration

How much does it cost to integrate Shopify with Klaviyo?

Integrating Shopify with Klaviyo will not cost you anything, however, there’s a cost when you try to take your email marketing to the next level.  Klaviyo email marketing is free for 0-250 email contacts. You also get 150 SMS/MMS credits free.  However, Klaviyo costs $35 per month for businesses with more than 250 email and SMS subscribers. Check out Klaviyo’s full pricing. 

How do I integrate my Shopify customers with Klaviyo?

Your Shopify customers will automatically show up in your Klaviyo data when you integrate Shopify as shown earlier.  However, you have to make sure you select Newsletter when syncing your Shopify email subscribers to Klaviyo.  To do it, select your account name in the bottom left of your Klaviyo dashboard and click on Integrations. Select Enabled Integrations and click on Shopify. That will take you to your Shopify integration settings page.  Below Sync settings, on the From Shopify tab, select the box next to Sync your Shopify email subscribers to Klaviyo.

What Shopify data does Klaviyo sync? 

After integration, Klaviyo syncs events data, profile data, catalogue data, email subscribers, customer phone numbers and lists.  For historical data, Klaviyo syncs data from your Shopify account in the last 90 days. That allows you to engage with and gain insight on some of your most recent customers. 

What other brands can be integrated with Klaviyo?

Besides Shopify, other big ecommerce platforms that can be integrated with Klaviyo include Woocommerce, Wix, Magento, Facebook, Google, Magenta, BigCommerce, Aftership and numerous others. 

What kind of platform is Klaviyo? 

Klaviyo is arguably the best marketing and automation platform built to support ecommerce businesses of all sizes. Klaviyo is not an ecommerce platform on its own as you can’t buy or sell on it. 

Final takeaway

Integrating Klaviyo with Shopify is an easy and straightforward process that can be completed in minutes as we have shown.  Shopify, as powerful and profitable as it is, can be turned into a different beast when integrated with Klaviyo.  The benefits of integrating Shopify with Klaviyo are numerous, most of which have already been highlighted here. We recommend that you sign up for a Klaviyo account if you’re serious about taking your ecommerce marketing to the next level. That’s if you haven’t done so already.

Tags: ecommerce, Klaviyo Shopify integration, Klavuyo, shopify