Case Study

157% increase in Revenue for Irwin Naturals in 30 Days​

Overview

Despite having a nationwide household brand name, Irwin Naturals wasn’t seeing the revenue impact they should from their email marketing program. Their campaigns and flows lacked strategy, segmentation, and consistency — leaving significant revenue on the table.

Forge came in with a 30-day accelerated Klaviyo strategy:

✅ Rebuilt foundational flows (welcome, abandoned cart, post-purchase, winback).
✅ Designed high-converting campaigns with product education and targeted offers.
✅ Implemented segmentation to deliver more personalized content.
✅ Optimized cadence and design for maximum engagement.

Results

  • ⚡ 157% increase in attributed email revenue in just 30 days
  • 📈 28% of total store revenue driven by email
  • 💌 $66K+ generated from campaigns & automations in one month

Within the first month of partnering with Forge, Irwin Naturals transformed email into one of its highest-performing channels. By building a strong retention foundation, we set the stage for sustainable growth and long-term customer loyalty.

Business performance summary showing total revenue of $233,381.70 with a 10% increase from the previous period. Attributed revenue is $66,331.02, which is 28.42% of the total, with a 157% increase. Revenue breakdown includes campaigns and flows.
Let's Talk!

Ready to partner with a team that takes you to the top?

Get Started
Skip to content