Advertising, Marketing, Social Media
Heart Worthy Instagram Ideas for Beauty Brands
About 1.22 billion people use Instagram each month, with users ages 18 to 34 taking up 60% of Instagram’s audience. Meanwhile, nearly 60% of adults use Instagram daily, nearly 30 minutes a day.
Adding Instagram to your cosmetic social media marketing strategy can help you expand your reach online. With the right Instagram ideas, you can help your beauty brand stand out from the crowd.
Not sure where to start? Read on to discover the top Instagram content ideas you need to add to your beauty brand marketing strategy this year!
Create Helpful Tutorials
When creating content for Instagram, it’s important to focus on quality over quantity. Posting quality, helpful posts will help you stand out from your competitors. It can also help encourage consumers to come back to your account for more tips.
Once they realize you post the beauty tips and tricks they need, they’ll follow your account for more!
Start by creating helpful video tutorials for your audience.
Consumers don’t want to learn about the products you offer; they want to know how to use them. Tutorials have high engagement rates. They can also help you promote products without off-putting sales language.
Instead of sales language, you can highlight the value you’re offering through your beauty products.
For example, you can show consumers how your beauty products can hide acne or create a natural look. You can demonstrate how they can line their eyes or contour their faces, too.
As you start reviewing these Instagram content ideas, keep your unique value proposition in mind. Highlighting your unique value will set you apart from competing brands.
Pay attention to the questions your customers are asking. Then, create tutorial content that helps demonstrate an easy solution.
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Post Quality Images
Successful beauty social media marketing relies on high-quality images. Otherwise, your brand might look cheap. Make sure to avoid unbranded stock images, too.
Consider working with an experienced social media marketing agency to start creating graphics for your brand.
You’re no longer limited to posting still images, though. In fact, nearly 87% of all Instagram users post Stories. About 60% of millennials either post or watch Stories, while 70% of Gen Z watch Stories.
Meanwhile, 36% of businesses use Stories to promote their products. Businesses are responsible for creating one-third of the most-viewed Stories as well. A quarter of Gen Z and millennials use Stories to find products and services to buy in the future.
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Share User-Generated Content
User-generated content (UGC) is content your customers have posted regarding your brand. You can start mixing UGC into your feed for more authenticity. UGC can show on-the-fence consumers people love your beauty brand.
Consider sharing before and after photos of people using your content, too.
Otherwise, start working with influencers! Influencers can promote your beauty products, helping you reach new customers.
Make sure you’re choosing beauty influencers who already have strong, loyal followings.
Host a Contest or Giveaway
As you explore the latest beauty brand marketing ideas, consider hosting a contest or giveaway. Contests can help you boost brand engagement. You could even start reaching people who are unaware of your brand.
For example, you can tell your followers that tagging three friends in the post will add their submission to the contest. As more people tag their friends, your post will appear in their notifications. Then, you can get even more people engaged with your brand.
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Remain Inclusive
Make sure you appeal to all consumers. Inclusivity will ensure you don’t neglect any portion of your target audience.
Show diversity in your posts with UGC or models of every skin tone, body type and sexuality. After all, it’s not just about marketing, it’s the right thing to do. Your customers are different and unique in every way; treat them as such.
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Use Stickers for Interactive Content
As you start reviewing your list of Instagram Story ideas, don’t forget to create interactive content. You can use polls, emoji sliders, and quizzes to encourage people to engage with your brand.
You can also use these stickers to learn more about your target audience.
Maintain Brand Consistency
Make sure you’re remaining true to your brand as you begin applying these Instagram ideas. Brand consistency will help awareness and recognition grow.
Use the same color palette, font, and imagery styles throughout your posts. Make sure your Instagram branding matches what appears on your website, too.
Go Live
Looking for more Instagram Story ideas? Consider going live! Live video sessions are a great way to engage your audience in real-time.
For example, you can host a weekly Q&A session to let consumers ask questions about your products.
Remember, offering them immediate help could encourage them to trust your brand further.
Respond ASAP
Once you start using these Instagram ideas, make sure you remain accessible.
One of the top benefits of using social media is having the ability to communicate with your customers. People who love and use your brand can reach out through direct messages or by commenting on your posts. As you receive questions, feedback, and complaints, make sure to respond in a timely manner.
If people have to wait too long for you to respond, they might get frustrated.
Quick responses can show consumers you’re there to help.
Create a Branded Hashtag
Create a branded hashtag and encourage your customers to use it when posting about your products. Then, you can start building your library of user-generated content. Having a branded hashtag will show other consumers how many people love your brand, too.
Analyze and Adjust
Once you start using these Instagram ideas, review your analytics. Which posts help you generate the most engagement? Review how many comments, impressions, shares, and saves you generate.
Think about the content format (Stories, still images, etc.), hashtags, and topics you’ve used as well.
Then, use your data to determine what kind of content to create in the future. You’ll know exactly what kind of content your followers want from you, too.
Adjusting your Instagram content strategy accordingly can help you generate more leads, followers, and sales.
Lots of Likes: Start Using These Effective Instagram Ideas Today
Improving your beauty brand marketing strategy with these Instagram ideas can help you reach new customers. As brand awareness grows, you could start gaining a loyal following. In time, consumers will start to rely on you for their favorite beauty tips and tricks.
You don’t have to develop your beauty brand marketing strategy alone, though. We’re happy to lend a hand.
Need help? Reach out to our team today to get started.
