Social Media

Instagram announces in-app shopping

Yesterday, Instagram announced it will finally be rolling out an in-app shopping feature.

Warby Parker from Instagram for Business on Vimeo.

Instagram’s meteoric rise has been attributed to the intense emphasis on mobile phone use. Instagram is known for beautiful photography including the evolution of a new style of photo, the flat lay, which involves an overhead view of objects, often times including one or more retail items, and appeals to the organized-obsessed in each of us.

The company has put a lot of effort into creating a shopping feature that creates the most seamless shopping experience, inspired by the data of how users already use the app.

Instagram announced that they would be rolling the feature out with 20 retail giants including Kate Spade, Warby Parker, and JackThreads.

Instagram commented the following:

“Each post will have a tap to view icon at the bottom left of a photo. When tapped, a tag will appear on various products in the post—showcasing up to five products and their prices. Once a tag is selected a new detailed view of the product will open. This functionality will bring important product information to the consumer earlier in the journey, all without having to leave the Instagram app to search.

Then, if the consumer taps the Shop Now link from the product details view, they’ll go directly to that product on the business’ website, making it easier for them to buy the product they want.”


We are so stoked for what this means for our clients and retail businesses around the world. Gary Vaynerchuk always talks about “attention arbitrage” meaning that even if you are not an early adopter of a social platform, you can still be an early adopter of a new feature. Here is the next greatest thing to happen to businesses who have built a solid following/engagement rate on Insta.


Ready to build your instafame? Get in the game before it gets away from you by contacting us now!

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