eCommerce, Email Marketing, SMS Marketing
How to unlock ecommerce business growth by integrating WooCommerce with Klaviyo
Integrating WooCommerce with Klaviyo is capable of unlocking serious business growth, better customer relations, untapped revenue and higher conversion.
Since 2011, WooCommerce has helped more than 2 million businesses launch their eCommerce brands online via WordPress.
But launching an ecommerce business is the easy part. 90% of ecommerce businesses fail or close shop within the first four months of launch, according to Forbes. That’s where Klaviyo can help.
Klaviyo is more than just an email marketing platform as it’s often touted. Klaviyo helps all kinds of brands better understand their customers through data. This fosters relationships and ultimately drives revenue. But first, brands must integrate their ecommerce platform with Klaviyo.
The good news is, Integrating Klaviyo with WooCommerce can be completed in a few easy steps, even for a novice.
Let’s show you how to do it.
How to integrate Klaviyo with WooCommerce
To integrate Klaviyo with WooCommerce you need to install the Klaviyo plugin from your WooCommerce site.
Step 1. Add a new plugin. Navigate to the plugin tab and click on Add New
Step 2. Search for Klaviyo and click on Install. 
Step 3. Activate the Klaviyo plugin
Step 4. Click on Settings
Step 5. Connect to Klaviyo. You need to get your API key from your Klaviyo account to complete this step.
To get your API key:
- Open a new tab and log in to your Klaviyo account. Or create one.
- Navigate to Settings, and then click on API Keys.
- Copy the Public API Key.
- Return to your Woocomerce and paste it.
Step 6. Enter your Email list ID, SMS list ID (if you have one) and select Subscribe contacts to email marketing.
Click on Save Settings to finish.
You will be prompted to confirm your Klaviyo WooCommerce integration by granting full access to Klaviyo. 
Now you have integrated your WooCommerce with Klaviyo. Powerful tools and features are now at your fingertips. This will give you clear insights into your customer data to drive engagement and revenue.
How to be sure your Klaviyo WooCommerce integration is working
According to Klaviyo, there are five basic things to do to be sure your Klaviyo WooCommerce integration is working effectively.
1. Add an item to your cart.2. Proceed to the checkout page.
3. Fill in your email address and phone number on the checkout page. If enabled, check the boxes to subscribe to email and SMS marketing.
4. Submit your test order.
5. Check for the following (these may take a minute or two to update):
Started Checkout event logged under Recent Data
- Profile created in the lists you selected for email and SMS marketing
- Placed Order event logged under Recent Data
However, you need a few tips for running a successful WooCommerce store backed by the technology provided by Klaviyo.
6 things to know to succeed with WooCommerce after integrating Klaviyo
1. Automation
Klaviyo can transform your WooCommerce business revenue if you understand the power of automation.
Klaviyo offers numerous built-in automation features which you can customize to suit your business needs. Examples include automated emails and SMS, notifications for abandoned carts and other personalized push notifications.
Automation allows you to focus on making the best product while Klaviyo helps you get the word out with automated marketing campigns.
2. Segmentation
Klaviyo customer segmentation allows you to categorize your customers based on their behaviour on your WooCommerce site.
Segmentation allows you to send relevant messages, emails and flash notifications to each category of customers based on their purchase history, demographics, and browsing behaviour.
Segmentation can also be used for promotions and discounts for your customers. This can be vital for your marketing campaigns and conversion rate.
3. Data Analytics
WooCommerce allows you to add Google Analytics for data management, but Klaviyo Integrations gives you a better insight into your customer data with clear easy-to-read metrics.
Data analytics with the help of Klaviyo will help you to understand the impact of your marketing campaigns, promotions and the overall performance of your Woocomerce store.
What’s more, Klaviyo Analytics can tell you what your customers like on your site and what they don’t. This insight can help you improve and optimize your campaigns and offers.
4. Smart Targeting
Smart targeting is all about doubling down on the power of personalization. With the help of data from Klaviyo, you can prepare super-relevant content and special messages and campaigns for your customers.
You can even suggest products to customers based on their personality and set other behavioural triggers. This is known as flows on Klaviyo.
That can give your WooCommerce business a competitive edge in the fiercely competitive ecommerce business environment we have today.
5. Customer engagement
Customers are usually drawn to brands that put them first before their need to make money. But most brands simply do not know what exactly their customer needs.
Klaviyo provides custom reports on your customers to help your helpdesk engage them better, that’s beside the reviews they leave on your site.
You can also leverage Klaviyo’s custom web forms to better understand your customer needs.
6. Run experiments
No successful marketing campaign is set in stone. To succeed in WooCommerce after adding Klaviyo you have to carry out periodical experiments, A/B testing and continuous analysis of your data. Doing that will on improve your conversion rate and spike your revenue.
Conclusion
WooCommerce is an easy-to-use, powerful and extensible ecommerce platform for WordPress.
Integrating your Woocommerce site with Klaviyo has the potential to grow your ecommerce business through targeted marketing using data and cutting-edge features.
The process of integrating WooCommerce with Klaviyo is easy and straightforward. You don’t need to hire a digital marketing expert to do it if you have read this piece.
However, to unlock the power of Klaviyo after integrating your WooCommerce site, you have to leverage the features of the platform.
