How to Sell Coffee: The Modern Marketer’s Guide
Do you have a coffee business that’s making an online transformation? Do you want to learn how to sell coffee online using modern marketing? Do you want to learn how to create a digital marketing strategy that’ll bring the most customers in?
The US is a coffee-loving country, and it shows in our coffee consumption. About 64% of American adults drink a cup of coffee daily. Where there are many customers, there will be a lot of sales.
Selling coffee is a great way for coffee aficionados to share their love of it. You may want the same thing. However, with so many competitors in the market, it can be challenging to leave a mark.
We will teach you the various steps you can take to boost sales for your coffee product. Keep reading to learn what you can do to boost brand awareness for your online coffee business.
1. Plan Your Content Marketing Strategy
We begin our content marketing guide by saying that you need a plan. Use the funnel model. It aims to help your visitors learn about, like, and trust you. Also, your goals are to engage visitors and build brand awareness.
As most funnels are, the first phase has a lot of possible approaches while the last step has the fewest.
For the first phase, you focus on giving low-risk or no-risk offers. This is where you provide information about everything coffee-related. For example, you offer resources or e-books.
The middle phase is where visitors are past the step of looking for knowledge and are shopping for coffee sellers. This is where you show them your edge over other online coffee stores. Here, you’ll offer FAQs, testimonials, trials, and more.
The final step is converting your visitors into customers. You’ve hooked them, and now it’s time to reel them in. Your calls to action in this stage will sound like “Call us now” or “Buy now.”
Following the funnel is the best and natural way of attracting visitors to your website. Be patient and try to generate as many leads as you can. In time, your leads will become conversions.
2. Build a Blog
Learning how to sell coffee online can be as easy as making a post of your product and waiting for buyers. Unless your brand is already popular and reliable, you won’t find a lot of sales coming in. If you want to be a successful coffee supplier, you need to put in a bit more effort than that.
One of the best things to invest your time in is building a blog. Blogging is at the top of our list because it lets you optimize for SEO. SEO or search engine optimization is how you get your page to the top of the search engine results page. You can read more on SEO here.
Other than SEO, writing a blog attracts potential to your site. Blogs often get written as educational or informative online content. When written well, blog posts can help you establish trust and expertise in the coffee industry.
You can also keep your content interesting by creating lists. Try writing about the “Top 10 fruity coffee beans you need to try at least once.” Titles like that pose entertainment and educational values.
3. Shoot Informative Videos
In the age of the internet, a lot of people turn to online resources for information. About half of US adults use YouTube to learn how to do new things or skills. Younger generations are especially dependent on online resources like DIY and how-to videos.
No digital marketing scheme is complete without video marketing. You don’t need a big budget to create professional and informative videos for your audience. All you need is a quality camera, a solid script, and a good editor.
Now, you might be asking what kind of videos you should create. Make a video for your homepage that will tell visitors about your company or products. You can also post educational videos on YouTube about how coffee beans grow or get processed. It’s up to you, so be creative.
4. Learn How to Sell Coffee With Social Media Marketing
Social media is one of the best playgrounds for content marketers. It features a high shareability of your content, which is essential to modern marketing. One well-written or creative post can reach millions of people all over the world and spread brand awareness.
Marketers also value social media platforms for their engagement potential. It’s one of the most powerful and direct methods to connect with your audience and build a community. However, you first have to create content that your ideal audience wants to interact with.
5. Record a Podcast
If you can’t record a video for YouTube, try using audio instead. The potential of a podcast makes it an excellent tool for modern digital marketing. Podcasts are a great way for many of your audiences to spend their time on while doing mindless tasks.
They may be listening to it while driving home or commuting from work, for example. It’s a great engagement tool for potential customers. Plus, there are many channels where you can distribute your podcast.
6. Gather an Email List
A good email marketing strategy will help you stay in touch with an audience while building it. It’s also a great way to improve your content marketing strategy. However, you need to create a good strategy for email marketing first.
When you write your emails, make sure you put content ahead of design. Focus on simplicity, clarity, and directness. You also want to make sure it looks striking by adding compelling images.
Personalization is a popular trend in content marketing. Thus, you want to watch the behavior of your readers and make decisions from that. As a tip, use email marketing tools to make email copywriting easier.
Forge Your Way to Success
Learning how to do these things can help you boost your online marketing game. Remember that marketing is about brand awareness and engagement. The key to these aspects is to focus on the value your content has to your audiences.
That ends our guide on how to sell coffee online using modern marketing strategies.
Do you still have queries about content strategy or digital marketing? Are you thinking about outsourcing? Let us know what you have in mind by contacting us here.