Advertising, Email Marketing, Influencer Marketing, Marketing

How to Properly Market Your CBD Business

Are you a CBD business owner looking for the most efficient marketing methods for your products? CBD and cannabis marketing can be tricky, especially for paid ads, but it’s not impossible. You simply have to find the right partner with a proven track record to help.

Whether you decide to focus on social media or develop the best CBD content to educate your customers, there are many effective ways to get your brand noticed.

Read on to learn how to promote your CBD products the right way so you can reach more customers and boost sales.

Work With Influencers in Your Industry

One of the fastest, most affordable ways to market a CBD business is to work with influencers in your industry. Aside from CBD influencers, you can also work with fitness models, wellness influencers, bloggers and vloggers, and magazines.

In exchange for a social media post or a mention of your product in a video, you’ll get access to a whole new audience. If the influencer does a good job, you’ll gain tons of new followers and customers without spending a fortune on traditional advertising.

For CBD businesses, we recommend looking to new and emerging influencer markets on TikTok and Clubhouse. 

Know What You Can and Can’t Say About CBD

The rules around cannabis marketing online are strict, which means there are things you can’t claim about your products. For example, you can’t make any health claims or legally advise customers to treat any medical condition or illness with CBD.

The products you sell must be approved by the FDA and comply with all other applicable laws. Customers must never be misled that the CBD product is a cure for any medical condition.

If you’re not sure how to navigate these rules and regulations, hire a professional CBD marketing agency like Forge Digital Marketing. We specialize in CBD marketing and can help you market your CBD business the legal way.

Leverage Social Media Marketing

Social media marketing is one of the best ways to promote your products and build an audience. However, most platforms don’t allow for ingestible CBD products to be advertised, so you have to get creative.

You can still share your products on social media and share valuable and educational content, but you won’t be able to create ad campaigns without specialized workaround strategies that do not promote your products specifically as “CBD”.

There are only a few agencies who are able to currently launch targeted CBD advertising on platforms like Facebook. Read on for a few of our recommended approaches to advertising CBD on Facebook and other networks.

How to Advertise CBD on Facebook and other Advertising Platforms that allow CBD

If you want to advertise your CBD business on Facebook, you’re going to have a hard time doing this yourself. The policies change all the time and currently the looming iOS14 update for Facebook Pixel tracking is making this even more difficult for novices to the platform (or even seasoned pros who don’t understand advertising in restricted industries).

Here at Forge we have several packages that work within the restrictions of advertising CBD on Facebook and Instagram. Inquire for more info here.

If you’re looking for a lower barrier to entry, check out these other Platforms to Advertise your CBD on:

Create Strong CBD Content

Content marketing is still one of the most effective organic marketing tactics for promoting CBD products online. If you have a website, you need to have a blog where you’ll post educational articles, useful tips, how-to guides, and even helpful videos. This way, you can share your content on social media and attract visitors to your website. If they like what they see, they’ll turn into customers, which is the ultimate goal.

Blog content is also essential to advertising your CBD business through SEO, or Search Engine Optimization. SEO is one of the most proven, tried and true methods to scaling your CBD business online. Don’t believe us? Ask us for a case study today and read more on our SEO page.


Market Your CBD Business the Right Way With These Useful Tips

Whether you’re new to the industry or are looking for new ways to market your CBD business, these tips will help you spread the word and reach more customers.

Need help crafting the right marketing strategy for your business? Reach out to us today to learn more about how we can help and let’s take your business to the next level.