How to Grow Your Business Instagram Account in 2021
Instagram has blossomed into a B2B/B2C platform over the past few years and we are here to show you how to take advantage of it! Here are some helpful tips that will boost your business’ account in 2019!
Timing is Everything— Instagram Business
The ever so popular question when it comes to Instagram is, “when should I post?” There is not a one size fits all answer but there are tools to help you find the answer that best suits your account.
If you have a business account, you can use Instagram analytics to see when exactly your followers are active, so your posts get in front of more people.
There are also tools out there that can assist you with this like, WhenToPost app which dives deep into your account’s insights and lets you know when your potential for max engagement is at its peak.
Double Down on Distribution—
Instagram can be tricky; the algorithm can throw a post that you thought would really catch people’s attention into left field and end up getting little to no engagement.
This is where stories come in.
Not only will you post that photo or video but get on your story and let your followers know that you just uploaded new content. This way, if they miss it on their feed they will see your story at the top and be directed to your page’s newest piece.
Comments are Vital—
When you get a comment on a post your first reaction should be to comment back.
Do not just comment an emoji or “thanks”; be insightful and conversational with your commenters and create a conversation that others can join in on ask well.
If you’re not employing Gary Vaynerchuck’s $1.80 strategy in 2021, you’re going to have a hard time with true organic growth. The old follow for follow techniques from 2016 are DEAD. The Instagram algorithm wants real content and engagement. Try to leave at least 9 meaningful comments on the top 10 hashtags in your company’s niche (a.k.a your 2 cents x 9 x 10 = $1.80).
One helpful tool to accomplish your daily engagement is DollarEighty.com
Embrace new Instagram Features
Stop avoiding the truth – you need to adapt to TikTok viral style content. Get comfortable with creating video content for your brand and putting it out on Instagram Reels, TikTok and do it daily if you can.
The key to growing a community is to be active in it. Just like you respond to those who comment on your posts you should do the same on other people’s posts.
Search a popular hashtag and comment leaving a question or feedback pertaining to the post.
Skim the comments for questions you may have the answer to.
The more you are active, the more people on Instagram will know you. Make sure you are adding value, though, so you aren’t known for the wrong reasons.
Liking other users’ comments—
While you are surfing the community doing your best to add value, keep an eye out for others who have something to offer as well.
Like comments that add insight to the niche you are in to show that person you acknowledge their comment and/or agree with what they said.
Think of it as giving props to those who are making the community a better place, you may make a few friends along the way.
BONUS TIP: Be Direct in your Direct Messages—
A somewhat new feature on Instagram is the ability to send voice memos through DM.
As voice continues to grow in 2019 use this to your advantage to connect with your followers. Use this feature to say hello to new followers, say thank you to those who have supported you along the way and even answer questions this way.
Putting a voice in the mix can create a connection with your followers that is unique and personable.
Whether you post five times a week or ten times a week it is crucial you stay consistent and on schedule.
Times of day may change depending on your engagements and activity that was mentioned before but posting on a regular basis is a big step in staying relevant in the busy realm of Instagram.
Pay Attention to what Works—
Using the analytics Instagram provides for you it is highly recommended that you look at your past posts and see what did best; what had high engagement, what sparked up a conversation, what is it that worked in the past that will work for you in the future. Always try to learn something from what the insights tell you so your posts can stay effective.
Try using these tips in your Instagram strategy this year, keep in mind that none of these are going to make your business account an overnight success. Just like you stay consistent in posting new content, stay consistent in applying these steps and watch your Instagram turn into something you are proud of and that ultimately works for your business’ goals!
Still looking for help growing your account?
Our team at Forge Digital Marketing has dedicated account managers that know how to grow your social media engagement in your business’ niche. Contact us today!