Email Marketing, Marketing
How to Generate Leads Through Your Website
About 80% of new leads never convert into paying customers. Meanwhile, 65% of businesses struggle to generate leads at all. If you don’t know how to generate leads, your business startup will never grow.
Here are a few tips you can use to generate website traffic and quality leads. With these tips, you can use a successful website to help your business grow. Learn how to improve your web design for lead generation today.
Research Your Audience
First, learn as much as possible about your target audience. Defining your audience based on psycho- and demographic data will help you leverage personalization. Personalizing your website and content can help you attract ideal customers.
Consumers will begin to recognize you understand the problems they’re facing. You can empathize with their pain points before offering personalized solutions.
You can personalize your headlines, imagery, call-to-action language, and body text based on who you’re trying to reach.
When defining your audience, consider their:
- Buying behaviors
- Online behaviors
- Pain points
Gather keyword research to determine how consumers find your business online, too. What keywords do they use during a Google search to find your business, products, or services? You can use platforms like SEMRush, Google Trends, or Keyword Planner to get started.
When building a list of target keywords, look for longer phrases (usually containing four or more words). These long-tail keywords can help you determine the user’s needs (their search intent). Then, you can create blog content that aligns with their intent to offer the help they need.
Build a list of email subscribers by adding a lead magnet to your website.
A lead magnet is a valuable piece of content your website visitors want to download in exchange for their emails. For example, you might offer a helpful tool or informative eBook. Make sure your lead magnet offers value the consumer can’t find elsewhere.
Then, add a form to your website that requests their name and email addresses. Avoid adding unnecessary fields. The visitor might get frustrated and quit completing the form if there are too many fields.
Once the visitor completes the form, direct them to a thank you page to show your appreciation.
To generate more leads, add lead-capturing forms to more than one page on your website. Consider adding an eye-catching call-to-action button to the navigation bar. Include a small form in the footer of your website, too.
For your business startup, try gathering emails before your website goes live. You can encourage people to sign up to count down to your launch date. You can also offer updates about your startup to keep them informed.
Improve the User Experience
A strong user experience (UX) will keep visitors on your website actively engaged. About 74% of visitors will return to your website if you offer good mobile UX. Over 50% of consumers say a bad mobile experience will cause them to lose faith in a company.
Meanwhile, 75% of visitors will form their opinion about your website aesthetics as well.
Another 70% will abandon their shopping carts on your website if you offer bad UX.
To improve the UX on your website, follow Google’s Core Web Vitals. Following these user-centric factors will benefit your organic search engine rankings, too. Higher search engine rankings can help you generate more website traffic.
Make sure your site is fast, secure, and mobile-optimized as well.
Run your website through Google’s Mobile-Friendly Test and PageSpeed Insights to determine if it’s time to update your website design. Otherwise, use negative space to give your content room to breathe. Update the navigation bar to only display essential pages to help visitors find the information they need.
You can improve your website’s readability using headers, subheaders, lists, shorter sentences, and shorter paragraphs. Test all forms on mobile and desktop devices, too.
Create Quality Content
High-quality content can help you generate more website traffic, which could help you generate fresh leads. Use your keyword research to determine what topics to cover within your posts. Then, diversify your content marketing strategy with:
- Blog posts/articles
End each post with a strong call to action to generate more conversions.
Help more people find your website content with search engine optimization (SEO). Optimize each post you create by adding the target keyword to the:
- Page title
- Opening and closing paragraphs
- Body text
- H1 header
- Image file name and alt text
- SEO title and description
The SEO title and description will appear on Google’s search engine result pages (SERPs). Make sure they’re intriguing enough to encourage clicks. In time, your clickthrough rate will improve, which could lead to higher SERP rankings.
Claim and optimize your Google Business listing as well. Your listing will direct more people to your website.
Design PPC Ads
Pay-per-click (PPC) advertising with Google or Facebook Ads can help you generate more website traffic. You can target consumers based on different buyer personas to create personalized ads.
Create both text and display ads to capture the consumer’s attention.
Use remarketing ads to reappear in front of people who have visited your website in the past.
Share Testimonials as Proof
Testimonials from previous customers can encourage new customers to trust your brand. Create a dedicated testimonials page on your website. Ask consumers to share their reviews on your Google Business listing, too.
Add a call to action button on your testimonials page to generate more leads.
Discover How to Generate Leads Today
Don’t spread the word about your business startup without learning how to generate leads first. With these tips, you can attract new customers to your website. As you generate more website traffic, you’ll have more opportunities to generate quality leads.
Set your business up for success with these marketing tips today.
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