Email Marketing, Marketing, SEO
How to Expand Your Audience with CBD Marketing
Did you know that 14% of Americans use CBD? That is a huge market to tap into.
To do it, you need to think about your CBD marketing strategy. Certain marketing strategies can be helpful when marketing hemp. The most important part is to do it right.
Are you interested in finding out what business marketing strategies can help you grow your cannabis business? We’ll explore how to expand your audience in this article.
Practice SEO
In any business, having an SEO company by your side is crucial. In CBD product marketing, it’s extra important to use SEO practices.
By identifying keywords that your audience uses, they’ll find your website organically.
SEO can come in two different types, on-page and off-page. Working on both will help to boost your business website’s rank and credibility on search engines.
The higher the rank, the more likely you’ll start benefitting from organic traffic. This is invaluable as you don’t have to pay for organic traffic.
In the world of cannabis marketing, this is important. Usually paid ads and other promotion methods are prohibited in this space.
Email Marketing
Building up your email marketing campaigns is essential for success in the CBD industry. With email subscribers, you already know that they’re interested in what you have to offer. You just have to leverage this so that you can make more sales and bring in more customers!
They’re a great tool for creating relationships with customers who are already familiar with your cannabis brand. They’re also great for bringing them back to your website.
If you’re in need of a CBD compliant email platform, we whole-heartedly recommend Klaviyo.
Keep ‘Em With Content
Content marketing is a powerful tool that you should use when marketing hemp. It can establish you as an authority figure within your niche and make you the go-to source for accurate information.
Remember when we spoke about SEO earlier? It’s a practice that should also be applied in your content marketing of CBD.
SEO allows users to find your content in the form of blogs on your website so that they can get the answers they need. Your blogs should also lead them to take action on your website after getting answers.
With this tool, cannabis marketing becomes much easier.
Want to know why we’re the content pros for you? Check out our ranking on bestmarijuanaguide.com.
Influencer Marketing
The new way of making more sales is by using influencer marketing. Finding a candidate that fits into your niche of CBD will be the key to success here.
The candidate should be knowledgeable and an authority figure in the niche or the surrounding brand niche.
With the trust that they have, endorsing your product to their audience can gain you sales, as well as new customers. In fact, it’s also great for increasing brand awareness.
Look for influencers specifically who will create Instagram Reels and Guides as well as Tiktok videos to boost your content strategy.
Create a CBD Marketing Plan
As a business owner, you want to make sure that you’re implementing the right marketing strategies to get results. CBD marketing is important, and when done right can help you expand your audience.
With so many other things on your plate, marketing strategies should be the least of your worries. At Forge Digital Marketing, we can help you with your CBD marketing campaigns.
If you’re looking to get results and a tailored strategy for supplement marketing, please contact us today!
