SEO
How to Do SEO for Ecommerce Websites: 9 Effective Tips
Does your eCommerce website appear when consumers search for your products? If not, you might want to use eCommerce search engine optimization (SEO). SEO for eCommerce websites can boost your search engine rankings. With higher rankings, you can generate more website traffic and sales to boost your ROI. In fact, 68% of all online activity begins with a search engine. Only 25% of people click beyond the first page, though. If your eCommerce site doesn’t appear at the top, people might not find your store. Here are nine tips that can help you use eCommerce SEO on your site. With these tips, you can boost your rankings. In time, you can appear ahead of competing stores. Set your business up for long-term growth. Start optimizing with these nine search engine optimization tips today.
1. Research Your Audience
First, it’s important not to make assumptions when developing your search engine optimization strategy. Instead, begin by gathering research. Your research will ensure you focus on the right keywords and create personalized content. Personalization can help you show consumers you understand their interests, pain points, and needs. About 80% of consumers say being treated like a person is important to winning their business. Over 70% get annoyed when content doesn’t align with their interests. Meanwhile, 52% of customers switch brands if they fail to personalize communications. Personalizing your content could lead to a 10% lift in sales. In order to personalize your eCommerce SEO content, you need to understand who your customers are and what they care about. Start by reviewing your website analytics. Then, segment your audience into smaller buyer personas. You can distinguish customers based on:- Pain points
- Interests
- Hobbies
- Buying behaviors
- Age
- Gender
- Location
- Household income
- Language
- Education
- Marital status
2. Gather Keyword Research
Once you understand your audience, start gathering keyword research. Your eCommerce SEO keyword research will inform your content strategy. You can use these tools to start gathering a list of keywords:- SEMRush
- Keyword Planner
- Google Trends
- Answer the Public
- Ahrefs
3. Update Your eCommerce Website
In order to effectively use SEO for eCommerce websites, it’s important to audit your website. Google prioritizes websites that offer a positive user experience (UX). If your eCommerce site is difficult to use or navigate, consumers might leave. If they leave without exploring, your bounce rate could rise. A high bounce rate on your site can hurt your search engine rankings. Lower rankings will make it more difficult for shoppers to find your eCommerce store during a search. Start auditing your site by running it through Google’s PageSpeed Insights, Mobile-Friendly Test, and Core Web Vitals. Make sure it’s fast and mobile-optimized for all users. Nearly 40% of people will stop interacting with a poorly designed site. Another 40% stop engaging with slow websites. A poor UX will drive 50% of people to your competitors, too. Consider working with an experienced web design and development agency to improve your site with the UX in mind.4. Create Quality Blog Content
Creating high-quality, engaging blog posts can help you attract more customers to your eCommerce website. Start by reviewing your keyword research. Choose a single focus keyword for each blog post. Then, create content that appeals to the user’s interests. Experiment with different types of posts, including:- Infographics
- eBooks
- Videos (Q&A, product demos, how-to, etc.)
- Blog posts/articles
- Polls
- Quizzes
- VR/AR
5. Optimize Your Pages
In order to use SEO for websites, you’ll need to optimize your content with keywords. Make sure each page has a unique focus keyword. Then, include your keyword in the:- URL
- Page title
- Meta description
- Opening and closing paragraphs
- Body text
- An H1 header
- Image alt text
- Image file name