Getting the Most Out of Your SMS Marketing: Maximizing Your ROI
Did you know that there are about 600,000 new businesses in the United States each year? However, many of these businesses tend to fail within the first few years. As you might expect, part of operating a successful company includes investing in effective marketing strategies.
SMS marketing is something every entrepreneur should prioritize, but not everyone knows where to start. We’ve created a useful guide that conveys all you need to know in order to succeed when developing an SMS marketing campaign.
Let’s dive into all you need to know about SMS text marketing.
Leverage A/B Testing
As you might guess, A/B testing (also called split testing) compares two versions of something to see which performs better.
You can A/B test all sorts of things in your SMS marketing campaigns, from the send time to the message itself. Once you’ve found a winning combination, you can be confident that you’re getting the most out of your SMS marketing efforts.
It’s best to start small when A/B testing your SMS campaigns. For example, you might want to test two different send times to see which gets better engagement. Once you’ve found a winner, you can move on to testing other elements, like the message itself.
Don’t Neglect Personalization
Personalization is key to any successful marketing campaign, and SMS marketing is no different.
Your subscribers are more likely to engage with a message that’s been tailored specifically for them. There are a few ways to personalize your SMS marketing messages.
First, you can segment your list so that you’re only sending relevant messages to each group. For example, if you have a list of both men and women, you might want to send different messages to each group.
You can also use merge tags to insert each subscriber’s name into the message. This helps create a more personal connection with your subscribers.
Finally, you can use dynamic content to show different content to different subscribers based on their interests.
Use a Strong Call to Action
Every SMS marketing message should have a call to action (CTA). A CTA is simply an instruction to the subscriber about what you want them to do next.
For example, your CTA might be to click a link, call a phone number, or visit your website. Your CTA should be clear and concise. It should also be relevant to the content of your message.
For example, if you’re offering a discount, your CTA should be to take advantage of that discount.
Track Your Results
It’s important to track the results of your SMS marketing campaigns so that you can see what’s working and what isn’t.
There are a few key metrics you’ll want to track. One of the most important is your open rate, which is the percentage of people who open your message.
You will also want to track your click-through rate (CTR), which is the percentage of people who click on a link in your message. Finally, track your conversion rate, which is the percentage of people who take the desired action after receiving your message.
By tracking these metrics, you can see how successful your SMS marketing campaigns are and make changes accordingly. This will be one of your most important responsibilities when developing an SMS campaign.
Focus on Deliverability
Deliverability is the term used to describe how often your SMS messages actually reach your subscribers’ phones.
This is an important metric to track because it can have a big impact on your open and click-through rates.
Primarily, you should use a dedicated short code, which is a special phone number that’s used solely for SMS marketing. This will help ensure that your messages are delivered to your subscribers’ phones. You can also use a reputable SMS provider, which will help improve your deliverability.
Be sure to follow the best practices for SMS marketing, which will help ensure that your messages are delivered to your subscribers.
Work With a Professional
If you’re serious about getting the most out of your SMS marketing, it’s a good idea to work with a professional. They can help you develop an effective strategy, choose the right keywords, and track your results.
They can also provide you with support and guidance along the way if you encounter issues.
When choosing a professional, ask about their experience with SMS marketing. You should also ask for ecommerce marketing testimonials from previous clients.
It’s also in your best interest to devote some time to researching their past reputation. This will ensure that you find someone who is ideal for your campaign.
What Are Common Mistakes People Make When Creating SMS Campaigns?
One of the most common mistakes people make is failing to personalize their messages or using a bad platform. We recommend Klaviyo SMS marketing.
Getting a generic text message that doesn’t include any form of personalization is sure to cause you to fall short of your goals. Additionally, not using proper grammar, punctuation, and spelling is also a common mistake.
This can make your message difficult to understand and will likely cause people to ignore it. Not having a clear call to action is another mistake that people often make. Without a CTA, people may not know what you want them to do next and they’ll likely just delete your message.
Be sure that you keep this information in mind in the future so that you can make the most of the opportunities and SMS campaign is able to provide.
SMS Marketing Doesn’t Have to Be Complicated
Incorporating SMS marketing might seem complex, but it’s easier than you might expect it to be. Keep the above guidelines in mind so you can avoid problems you may have otherwise dealt with.
Want to learn more about what we have to offer? Feel free to get in touch with us today and see how we can help.