KLAVIYO EMAIL CASE STUDY
The $1.9M Email Marketing Campaign
How one eCommerce brand added 38% of their monthly revenue in 2 weeks by starting email marketing.
Warming a list of old contacts is not an easy task. You risk high spam rates and your sender reputation. This client in particular had an extensive list of past contacts that had never been leveraged for email marketing in the past. They were leaving so much opportunity on the table.
Enter Forge, their new Klaviyo partner agency to create a warming campaign leading up to the busiest time of year: Black Friday and Cyber Monday 🤭
Note: respecting our client's wish, this case study refrains from mentioning the brand name.
Increase in Monthly Earnings
We used creative messaging and list segmentation combined with enhanced branding never seen by the audience to warm a list of old contacts.
The result was a highly engaging campaign with skyrocketing open and click-through rates which ultimately added an increase of eCommerce revenue of $2M in just 14 days.