KLAVIYO EMAIL CASE STUDY
The $6.5M Email Marketing Campaign
How one eCommerce brand added 25% of their annual revenue by implementing our ecommerce email marketing strategy.
This brand offers hemp derived ingestible products that are restricted from many traditional digital advertising avenues.
With not a lot of options for advertising their products online, we looked towards Klaviyo email marketing platform to provide personalized marketing campaigns to advertise their products.
Note: respecting our client's wish, this case study refrains from mentioning the brand name.
Increase in Annual Earnings
Our ecommerce email marketing strategy included a series of automations, or flows, that would ensure consistent timely messaging to customers around the clock.
Additionally, we developed creative holiday campaigns to celebrate special days throughout the year.
The coolest part of this is we achieved all of these results with extremely minimal offerings. The largest sale of the year was Black Friday and Cyber Monday, but this was the only 30% off sale we implemented. Other than this, during this year the most we offered were promotional items for free with an order or free shipping over $100.
The results were a year-long experience of exponential growth for a company that had never implemented email marketing to its customer base. They were thrilled to add 25% new revenue to their bottom line with extremely reasonable agency rates to achieve these eCommerce email marketing results!