Case Study

Hemp-infused skincare brand

Overview

Advertising hemp-based products on Meta is notoriously difficult due to strict policy restrictions. This brand’s skincare line — including luxury face balm, under-eye cream, and bath oils — faced disapprovals that prevented them from scaling.

A jar and a smaller container of skincare products on a textured surface. The larger jar is labeled 'Hydration' with a black lid and a yellow band, while the smaller one is labeled 'Vegan Eye Cream.' A small amount of cream is smeared beside them.

Forge crafted a workaround strategy:

Results

  • ✨ $106,336 in attributed revenue
  • 📊 3.62 average ROAS
  • 💸 1,098 purchases at $26.77 CPA

By combining creative compliance tactics with influencer-driven content and a strong retention system, Forge transformed a brand struggling with ad disapprovals into a high-performing account. Within just a few months, the campaigns delivered six-figure revenue at a sustainable CPA, proving that even in restricted industries, a strategic approach can unlock scalable growth.

A collage featuring two women, one wearing a denim jacket holding a drink, and the other with a skincare product. Below is a data table displaying advertising metrics, including conversion values and amounts spent.
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