SEO FOR KRATOM COMPANY: CASE STUDY
Supercharging CBD Kratom's Growth with SEO, CRO, and Email Marketing
A once-thriving CBD and Kratom brand faced a catastrophic decline after a website redesign and URL migration. With their organic traffic plummeting and conversions dwindling, they turned to our agency for help.
Discover how we rescued their brand from the brink of disaster, implementing a strategic SEO, CRO, and email marketing plan that not only restored their online visibility but also fueled exponential growth.
The Challenge
CBD Kratom experienced a significant drop in SEO traffic following a major URL migration and website redesign.
They also desired to increase conversions on their Shopify Plus store and improve local search rankings for their brick-and-mortar locations.
The Strategy
SEO:
- Reclaiming Lost Traffic: Implemented redirects to capture lost traffic from the previous URL structure.
- Local SEO Domination: Created location pages with optimized content and claimed business listings for over 70 retail locations.
- Content Strategy: Developed keyword-rich content for category pages and longer-form articles targeting broad, high-volume keywords related to CBD and Kratom products.
- Technical SEO: Improved the website's technical health score from 67 to a consistent 99.
Conversion Rate Optimization (CRO):
- Enhanced User Experience: Optimized product page templates, navigation for mobile and desktop, and added a sticky "Add to Cart" button.
- Conversion Boost: Achieved a 9% increase in overall site conversion within 30 days of implementation.
Email Marketing:
- Klaviyo Integration: Established automated email flows for key touchpoints in the customer journey, including Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, and Winback campaigns. Tied in with Marsello and Lightspeed tech stack for ultra-personalized segmentation between store data and online shoppers as well as the in-store loyalty program.
- Review Integration: Integrated Klaviyo for automated review requests, generating significant revenue uplift.
- Increased Revenue: Email marketing efforts paid for themselves within 30 days and continue to generate over $10,000 in additional monthly revenue.
- Ongoing Strategy: Collaborating with CBD Kratom to develop innovative email flows for key events and drive new sign-ups.
The Results
- Over 13,000 Monthly Sessions: Achieved a consistent increase of over 13,000 organic SEO sessions monthly.
- Improved Keyword Rankings: Ranked for nearly 4,000 keywords, with 371 in positions 1-3 on Google SERPs.
- Enhanced Conversions: Increased overall site conversion rate by over 9%.
- Revenue Growth: Email marketing efforts generated over $10,000 in additional revenue monthly.
- Empowered Client: Collaborating with CBD Kratom to build in-house capabilities for ongoing promotional campaigns.
+
Increase in Traffic
%
Blended Increase in Revenue
The Conclusion
Our comprehensive approach to SEO, CRO, and email marketing has significantly improved CBD Kratom's online presence and revenue.
By combining strategic content creation, technical SEO optimization, user experience improvements, and automated email marketing, we helped them reclaim lost traffic, acquire new customers, and achieve sustained growth.
Join in on the fun!
Reach out to get a FREE audit today.