Did you know that over 600,000 businesses are founded in the United States each year? Not all of these go on to become successful companies, though, and it’s essential to understand the key factors that influence your longevity. One of the most important is your website conversion rate, which details how likely your site visitors are to convert into customers.
This is a key component of website design that you should not overlook, and conversion rate optimization is an essential responsibility you must handle as an entrepreneur.
Let’s explore everything you need to know about how to quickly increase it.
Streamline Your Landing Pages
As you might guess, it’s essential to remove all clutter from your landing pages. Your visitors should be able to see what you’re offering and how it can benefit them within seconds of arriving on your page.
Too much text, images, or videos can overwhelm potential customers and lead them to leave without taking action. To determine whether your landing pages have an effective design, ask yourself the following questions:
- Is my value proposition clear?
- Are my CTA buttons visible and easy to find?
- Is there too much information on the page?
- Can visitors easily navigate to other parts of my website?
If you’re not sure whether your landing pages are up to par, consider conducting user testing.
This involves showing your page to potential customers and asking for their feedback. This can help you identify design flaws that are causing potential customers to leave without converting.
This can also go a long way when it comes to helping you reduce your bounce rate. This is a metric that Google uses to determine if a website is high-quality. As the name suggests, it refers to a scenario where people immediately leave a website after visiting it, thus “bouncing” off of it.
Strengthen Your Call to Action (CTA)
Your CTA is one of the most important elements of your website, so it’s essential to configure it properly. Ideally, your CTA should be clear, concise, and offer a strong incentive for customers to take action. Here are a few tips for crafting an effective CTA:
- Use persuasive language that urges visitors to take action
- Keep your CTA short and to the point — no more than a few words
- Use a CTA button rather than a text link
- Place your CTA in a prominent location on your website
Make sure to test different CTAs on your website to see which ones are most effective. Try changing the color, location, and wording of your CTA to see if it has an impact on your conversion rate.
Offer Discounts or Coupons
Discounts and coupons can be a powerful motivator for customers to convert.
If you’re not currently offering any type of discount, consider doing so as a way to increase your conversion rate. Just make sure that your discounts are well-targeted and relevant to your potential customers.
There are a few different ways to offer discounts on your website:
- Use pop-ups or banner ads to advertise your discounts
- Include a coupon code in your email marketing campaigns
- Promote your discounts on social media
If you decide to offer discounts, make sure to track how they impact your conversion rate. This will help you determine whether they’re a worthwhile investment for your business.
Make It Easy For Visitors to Contact You
If potential customers can’t easily contact you, they’re likely to give up and look elsewhere. Make sure that your contact information is prominently displayed on your website, and consider adding a live chat feature to make it even easier for visitors to get in touch.
It’s also important to respond promptly to any inquiries that you receive. If visitors have to wait days or even weeks for a response, they’re unlikely to convert.
Provide a Money-Back Guarantee
Money-back guarantees can be a great way to increase your conversion rate. They remove the risk for customers and give them the peace of mind they need to make a purchase. If you don’t currently offer a money-back guarantee, consider doing so in one of the following ways to increase conversions:
- Offer a full refund within a certain time period (e.g., 30 days)
- Offer a partial refund (e.g., 50% of the purchase price)-
- Offer a store credit rather than a refund
Whichever option you choose, make sure that your money-back guarantee is prominently displayed on your website. This will give potential customers the reassurance they need to convert.
Test Different Versions of Your Landing Page
You can never be sure which version of your landing page is going to be most effective. The only way to know for sure is to test different versions and see how they perform.
A/B testing is a great way to compare different versions of your landing page and see which one converts at a higher rate. Consider the following when designing your landing page:
- The headline
- The copy
- The images
- The CTA
- The layout
Try testing one element at a time so that you can isolate the impact that it has on your conversion rate. Once you’ve found a winning combination, you can be confident that you’re driving more conversions.
Improving Your Website Conversion Rate Is Easier Than You Might Think
Although the process can seem intimidating at first, it’s much more straightforward than most people expect. As long as you keep the above information in mind about how to optimize your website conversion rate, you shouldn’t encounter issues in the future.
Want to learn more about what we have to offer? Feel free to get in touch with us today and see how we can help.