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Branding, Website Design & Development

Have you ever sat in a sales pitch and known you were going to take the leap, long before the end?

Maybe the product was right, the format was perfect, the messaging was on point, and the salesman was passionate. Whatever the cause, it made you feel like the seller understood what you wanted.

A great landing page can be the same way! The right one cultivates a sense of connection, tempting leads down the funnel with a streamlined landing page design.

In other words, if you’re on the fence about creating a landing page for your business, it’s time to consider how the perfect design can take your next campaign from good to great. Here are a few key benefits of the right design.

Great First Impression

As this post’s title suggests, landing pages can leave a great first impression on your visitors. Depending on the type of campaign you set up, your landing page may be the first time a visitor engages with your brand.

For these users, a well-crafted landing page is like the first glance through your front door. This is why a landing page design and message that speaks to users is critical. It means the difference between a visitor that steps further inside and one who turns around to leave.

Fewer Distractions

Minimalist design may be having a moment, but that doesn’t mean it doesn’t also have its own inherent benefits. For many marketers, it’s tempting to clutter a landing page with “useful” design elements, elaborate messaging, and multiple calls-to-action.

However, these elements can add visual confusion to a page that should be sleek and streamlined.

But it’s worth noting that most site visitors take just 3-5 seconds to decide whether they want to stick around . This is a phenomenon commonly called “the blink test.” If your website is too cluttered to pass, you can say goodbye to those elusive conversions.

It’s worth noting, of course, that there are additional benefits to getting rid of distractions. Many of the most effective landing pages use minimal elements to guide visitors toward a specific goal.

This may include fewer required fields for form fills to make conversions easier, for example. You might also consider removing the navigation bar to keep visitors from leaving. With fewer distractions, you’ll find that your landing pages inherently see more success.

On-the-Spot Personalization

Audiences love a personalized marketing experience, one that targets their specific situation or needs. For many brands, this can be difficult to provide, and it can seem like a particular challenge with landing pages. Visitors who end up on a landing page are often new to your brand, meaning you won’t have collected previous information about them.

However, with the right design, it isn’t hard to add a touch of personalization to your campaign. Consider the interactive tools on the landing page for Transferwise, for example. This brand allows users to input their own financial details to see how the site’s transfer tool would help.

Another great landing page example comes from Airbnb. This global brand uses location data to show visitors how much they could make from renting out a room in their area.

Smart personalization options like these are a great way to connect with visitors, drawing them further down the funnel.

Specific and Targeted Messaging

The most effective landing pages are focused on a single goal. Every part of the design and messaging revolve around leading users toward that goal.

Where homepages may showcase multiple products or messages, a well-designed landing page will include a single headline, one unique selling proposition, and a call to action for a specific offer.

This, in turn, makes it much easier for you to generate leads for a specific company need. Add in a dose of SEO to include the right keywords, and you’re off to a great start.

Better Credibility

As noted above, a good landing page can create a credible impression that cultivates a burst of initial trust from visitors. After all, the landing page is designed to offer a solution to a specific need or problem the customer faces.

However, well-designed landing pages go even further to showcase credibility and authority, encouraging more conversions. One critical way they do this is through social proof. According to this concept, people are more likely to follow through on an action other users have already taken, as if this is an indicator of “correct” behavior.

To take advantage of this, effective landing pages go to great lengths to display information about current or past users. Shopify’s simple landing page, for example, includes logos of brands that trust their services, as well as a quote from one of their users. Brands can also post reviews, testimonials, ratings, or links to social media as indications of credibility.

In addition, effective landing pages even offer opportunities to generate trust with affiliate traffic. One great example of this can occur when a landing page uses the logo of the destination website and the affiliate website. This ensures that visitors arriving on the landing page feel comfortable knowing that they have, in fact, found a page that their trusted affiliate site has directed them to.

More Lead Conversions

At their most fundamental level, landing pages serve a single purpose: lead generation.

Study after study shows that marketers generate leads more effectively through dedicated landing pages than they could by sending traffic to their home page. And while even the most basic landing page can serve a vital purpose in a marketing campaign, a well-designed page that attracts and retains interest will always generate more conversions.

Make the Most of Your Landing Page Design

The most effective landing pages will get visitors exactly what they want with little to no friction—but this can be easier said than done. The right landing page design can mean the difference between a successful and a mediocre campaign, so it’s worth the effort of creating the perfect tool.

If you’re ready to create a well-crafted landing page that takes your business to the next level, we’re here to help. Contact us today to get started.

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Marketing, Sales, SEO, Uncategorized, Website Design & Development
Why reinvent the wheel? There’s no point! Get an agency on board to create and manage your e-commerce marketing strategy. There’s a whole bunch of reasons. One is that hiring e-commerce marketing professionals is a trend that never ends. Another is that you’ll make more money. We see that we’ve grabbed your attention by mentioning the dollar factor. Read on, as we zoom in on reasons why you need a pro, or a team of them, to slay that strategy for you.

1. It Saves You Money

Avoid a steep learning curve — and possible failure — by trying to handle all marketing responsibilities on your own. The benefits of outsourcing rather than trying to perform certain functions in-house are well known.  Aside from outsourcing to experts with a wealth of experience and in-depth knowledge, other benefits include:
  • a more flexible balance sheet, with outsourcing falling into the variable costs category
  • increased efficiency, as you leverage an outsourced provider’s cost structure and economies of scale
  • reduced labor costs, especially in the hiring and training departments
  • the ability to start new projects almost immediately since everyone at your chosen agency is already raring to go
  • the freedom to focus on your core business and devote most of your attention to operational priorities
  • reducing risk by acknowledging that an agency knows how to avoid risk in the area they specialize in
  • gaining a competitive edge over larger companies than yours in the marketplace

2. You Get Real SEO Expertise

At Forge Digital Marketing, we go beyond traditional SEO that focuses on keyword optimization to improve rankings in organic search results. With us, you get a full technical SEO service, or website audit. In other words, you benefit from the get-go from a code-level approach to optimize your website so that you achieve better ranking and greater visibility within organic searches. Tech SEO adapts your content, web design, and code structure so that search engines can crawl, find, and index your web pages. Other aspects of tech SEO we deal with include
  • meta content
  • page performance
  • structured data
  • device compatibility
  • digital accessibility
These aspects of technical SEO result in greater search engine visibility. Enhancing these aspects drives more organic traffic to your site. Aside from technical SEO, thought, your website content is the foundation of your e-commerce marketing strategy.

3. Keyword-Driven Content Works an E-Commerce Marketing Strategy

Building backlinks — links to your website from other websites — is part of any effective content marketing strategy. In other words, it is an inbound link. Search engines view backlinks as validation that your website content is both useful and credible. Your credibility grows and the number of backlinks increases. Building “white hat”, or legitimate backlinks is to produce high-quality content on a regular basis results in your pages ranking higher in organic search results. As the mantra goes, content is king, and so are keywords. Our agency uses the latest keyword research tools to discover what keywords will work best for your business.

4. You Can Be the Best Across All Devices

Some people erroneously think that their SEO ranking remains the same across all devices. Research has discovered that this is true for only 13% of websites. Added to that, more and more users are habitually using search functions in social media platforms such as Instagram, Twitter, and Pinterest. We use up-to-date market intel like that to give our clients the edge over their competitors. That’s another reason you should engage the pros to help you create and manage your e-commerce strategy. You instantly gain access to state-of-the-art techniques, tools, and resources. Using an agency to develop your e-commerce marketing strategy can give you the necessary boost to get ahead of your competitors because the newest techniques, tools, and resources are at your disposal. In essence, this is agile marketing in action.

5. You Get Content Management & SEO Copywriting

Content is written using keyword strategies designed to help that content rank better for targeted search queries. Your keyword strategy should also apply to page titles, meta descriptions, and header tags, for example. Forge Digital Marketing works out content recommendations that are custom made for you and perfectly aligned to your business goals. Our recommendations include input on
  • high-level messaging
  • a value proposition
  • social media integration.
  • publishing workflows and a schedule for you to stick to

6. You Get Marketing Experts

A lot of digital marketing agencies are hyped up on the digital side of things. But they often lack true marketing expertise. Forge Digital has well-grounded expertise in both. We have the kind of expertise you can rely on in areas as diverse asWe’ll also help you navigate your way through the benefits of incorporating geolocation and IP targeting into your advertising strategy. Because we are e-commerce marketing experts, we are not in the least fazed by setting up and managing paid ad campaigns. A killer PPC campaign needs a lot of thought and scrutiny — both in the planning and follow-up stages.

7. Tracking, Tracing and Regular Reports

Part of any excellent agency’s service to create an e-commerce marketing strategy for its clients is regular reporting and transparency. Forge Digital Marketing gives you a set of detailed and easy-to-understand reports every month. That way, you can track your progress, see if your KPIs are actually performing, and see what has improved and how the whole process is going. We will identify areas of CRO (conversion rate optimization) and other opportunities each month to consistently improve your approach. Read about what we have to say about SEO on our website!

Dare To Dazzle

Forge Digital Marketing is not just a bunch of geeks who know their way around all this technical stuff. We have in-depth marketing knowledge that informs the way we help you to stand out from the crowd and positively shine. Our track record with setting up an e-commerce marketing strategy for startups and SMEs is particularly good for that reason. Don’t be someone else’s guinea pig. Don’t be a hamster on a reinvented wheel. Make the most of everything your business stands for and produces. If you’re not sure what that is, come and talk to us at Forge Digital. 

You can contact us right here!
 

 

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Website Design & Development
It’s really easy to get comfortable with your website. You may have invested a lot in your initial site design or development or you might just think that having something up is all you need for your digital presence. The truth is, customers that visit your site regularly for updated information on sales, events, etc. expect to see a consistent effort in updating your website. We all have the attention span of goldfish these days, and if our attention is not captured, we won’t stick around. A great way to determine if people are getting bored is to check your Google Analytics and monitor your bounce rate on your pages (email or chat us if you would like help looking up these stats). Anyway, here are 5 signs it might be time for a website redesign!

1. You’re not generating leads or customers

This is your biggest sign that it’s time for a website redesign. We implore you to not just look at your website as a static, unchanging flyer for your business. NO! Your website is your BIGGEST marketing tool and should be leveraged to funnel new clients and customers into your business and ultimately generate revenue for you.

2. You’re not mobile optimized

It’s almost 2018 and if your site is not optimized to be viewed on mobile devices, well, it’s bad. You could be missing out on 60% or more of your potential website visitors. No one wants to pinch to expand and scroll around all your tiny text! Time for a website redesign | Mobile Optimized Website | Forge Digital Marketing

3. You’re not ranking in Google

If you don’t rank locally for your own website name, you probably don’t have a Search Engine Optimized website. SEO is a technique that digital marketers use to help websites rank higher up in Google Search results. With more people being able to find your website, you will have more traffic and that means more leads! SEO is a consistent, ongoing service we offer to help our customers get found by people searching for businesses just like yours!

4. Your site is slow

Another sign that your site is not optimized is the speed at which it loads. If your site loads slowly, people will leave within 3 seconds! Yes, just 3 seconds of wait time is enough to discourage people from using your website. ? Think of all the lost leads! Want to see just how slow your site is? Give it a test at https://tools.pingdom.com/

5. Your content is stale

So many small business owners are too busy actually running their business to take time to generate exciting new content for online viewers. The best way to connect with your customers is through video marketing. People would much rather watch a video on your website or social media pages than read a ton of text about your offerings. Another great way to boost SEO and grab attention is through a consistently updated blog! See, you read till the end of this post! Is your website guilty of these 5 sins? Then it’s definitely time for a redesign. Contact us today for a free discovery session where we discuss the gameplan of your website redesign!
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