Website Design & Development
Did you know that 64% of small businesses lack a website? If you’re taking the plunge into website design, you want your new site to offer the features and sense of style that bring in viewers — and revenue. But it can be hard to know where to start if you’re just beginning or doing a long-awaited update.
Fortunately, you’ve come to the right place. Read on to learn about the 7 must-haves for your new ecommerce website design!
1. Easy Navigation
A website that is difficult to navigate is a big turnoff for visitors. Keep in mind that many visitors might be in a hurry, so you have a small window of time to make a good impression and share your products. That’s why it’s critical to integrate ecommerce website design elements that make your site easy to navigate.
Create menus that extend across the top or side of the page, making it easy for visitors to find everything. Use labels for your shop, contact information, and other pages that are clear. And offer multiple ways to filter and view products to help users pinpoint the product they need quickly.
2. Professional Images and Videos
When you’re setting up an online store, you need professional images and videos that reflect well on your brand. Don’t rely on quick snapshots with poor lighting and bad compositions. Elevate your profile with sharp imagery that shows off your products.
Take product images that show different angles and provide different contexts for your product in your online store. For example, this could mean staging hiking gear against a rocky backdrop at a state park. Or it could mean showing users the scale of your product by including a model in the image.
In addition, add some short videos to your site. Doing this is a great way to show the ease of use for your products, or provide new info about the features. You also can use videos to introduce members of your company to help personalize your brand.
3. Mobile Design Compatibility
One of the best ecommerce website features you can have is a mobile-friendly design. Since so many people will be accessing your website from the palm of their hand, you need your site to translate to mobile mode easily.
This means that your site should conform to the screen size of the device someone is using. The last thing you want is for your website to appear at the size it is on a laptop when someone is looking at a smartphone. You can count on the user becoming frustrated when the graphics and text are oversized.
Work with a skilled website design team to ensure that your site can translate well across all devices. Commit to using responsive website design. This will demonstrate your professionalism and commitment to putting your customers first.
4. Social Media Links
When someone leaves your website, you want them to be able to stay connected to your brand. Good ecommerce sites will embed links to social media sites where they have pages that are updated regularly. Make sure you add these links if you’re doing a website revision.
Embed links in blog posts or product information blurbs. Use clickable logos for sites like Facebook and Instagram to make it obvious that you are linking to those pages. Likewise, link to your website from your social media pages.
5. Contact Information
A user may have questions about a product that they can’t find on your website. Or they may want to visit a brick-and-mortar store if you have one. For these reasons and others, it’s important to have your contact information accessible on your website.
Link to a contact page from your homepage. If the contact page is included in your menu bar or in a separate button, users will see it right away.
Include your email, phone number, and address. You may also want to create a form for users to fill out. This can help streamline the process when users have questions or concerns.
6. Easy Shopping Cart Access
When a user finds a product that they want to purchase, how do they move forward? There should be no questioning on how to add a product to a shopping cart on your site. Make clear buttons that say add to cart or buy.
Make those buttons a prominent feature on your site. And allow your users to click on their carts so they can track what is in them.
Consider that users may want to remove some items from their carts, too. They should be able to do this by clicking a button and then seeing an updated total. And if a user needs to leave your site, make it simple for them to save their cart and return later.
7. Several Payment Possibilities
Not all users will want to use the same payment method to purchase your products. You’ll stand a better chance of completing a sale if you offer several payment possibilities.
For instance, some users may want to use PayPal if they have an account. On the other hand, others may prefer using their credit cards. Giving users different options shows that you are a flexible and considerate shop!
Get the Best Ecommerce Website Design
The right ecommerce website design can elevate your brand and help you score more robust sales. Focus on building a site with a strong design scheme and clear navigation. Make your site mobile-friendly and offer easy access to payment options, social media, and company information.
When you’re ready to develop the best ecommerce website, contact us so we can help!