The world is more focused on health and wellness than ever before. As of 2021, more than 57% of US adults took a health supplement in the past month.
Marketing wellness products is all about figuring out who your target audience is and deciding the best way to reach them. It may be tempting to just put your health supplements out there and hope they gain traction, but having a marketing plan is a much better way to reach success.
We’ve put together a guide full of ten tips for how to best market your wellness supplements so you can reach as wide of an audience as possible.
1. Follow FDA Guidelines
The FDA has rules that need to be followed if you’re putting health supplements out on the market. Make sure you’re up to date on what you can and can’t say (for example, making it clear that your supplements aren’t meant to treat, prevent, diagnose, or cure diseases).
This will ensure everyone stays safe and your business stays thriving!
2. Put Time into Social Media Marketing, Google Ads, and Email Marketing
Much of the marketing content people see these days is online. To promote your wellness supplements most effectively, you’ll want to ensure you’re on social media.
Create at least one or two accounts on platforms like Instagram, Facebook, Twitter, or TikTok and begin posting regularly. An online presence is crucial to success, so don’t brush social media aside, even if marketing on it is new to you.
Don’t shy away from paid advertising on Google and also invest
3. Prioritize Packaging and Labeling
When potential customers are wandering the aisles of stores, a visually appealing product is what catches their attention. And this all starts with putting extra thought into the packaging.
When designing your label and packaging, choose colors and visuals that cause a second glance and are easy to read. You want buyers to know exactly what the product is after a quick look, but colorful or unique packaging can make them stick around to read the back, too.
4. Create an Accessible Website
Your website should contain all of the information people might be looking for about your business or brand. This includes things like the ingredients of your supplements and detailed product descriptions, usage instructions, ways of purchasing the products, and contact information.
Also, make sure your website is easy to read and navigate on phones and is ADA compliant so it’s accessible to as many people as possible.
5. Use Positive Reviews to Your Advantage
Speaking of websites, positive reviews and testimonials are great things to add to your website to make it really shine.
People would rather listen to real buyers’ opinions on wellness supplements than the businesses’s, as these are seen as unbiased and authentic. Displaying positive reviews and comments on your website and social media pages is a powerful way of building trust among consumers and boosting sales.
6. Emphasize Your Brand’s Uniqueness
While you may not like to think about it, there are many other health supplements out there. If you want people to choose yours own your competition, you need to show them why you’re the better pick.
Think about what makes your brand different from all the others, whether it’s your special ingredients, bold aesthetic, or community outreach. Make an effort to tell consumers all about your business’s unique qualities so they remember you as the best choice.
7. Offer Valuable Content
It isn’t enough to just post photos of your supplements with the caption, “Try these out today!” on social media pages. You need to capture people’s attention and make them glad they’re following your business.
You can do this by giving people valuable information that they’ve been looking for (or better yet, they didn’t even know they needed!). There are tons of ways of providing informative content, like live streams Q&As, long-form blog articles, interviews with health and wellness professionals, or how-to videos with delicious recipes.
The more engaging and informative content you create, the more people will trust your brand to provide them with the best health tips possible – including taking your wellness supplements.
8. Give Away Samples and Discounts
When it comes to marketing supplements, one of the easiest ways is to offer people a sample of the real thing.
You can do this both in person by giving someone a couple supplements to try, Costco-sample style, or you can offer samples of new supplements that come with people’s purchases.
It’s also a good idea to give out discounts to encourage people to purchase more supplements, whether the discounts are for new buyers, repeat buyers, or bulk orders.
9. Highlight a Healthy Formula
If someone is purchasing supplements, it’s likely that they’re fairly health-focused. They care about putting the highest-quality ingredients in their bodies, and they expect you to care about this too.
If your wellness supplements feature special health characteristics, such as being vegan, kosher, gluten-free, organic, or plant-based, make sure this information is super visible to attract people’s attention. For instance, if your supplements are sustainably sourced, this phrase should be not only in the website description but also highlighted on the packaging and labels as well.
10. Collaborate with Other Health Industry Pros
Reach out to other health professionals that may be interested in carrying or promoting your wellness supplements. This could include spas, gyms, doctors’ offices, or even health and wellness influencers.
With the right collaboration, not only can you potentially sell more, but you can get your product in front of a whole new audience while fostering a powerful professional relationship with your collaborator.
A Guide to Marketing Wellness Supplements Successfully
Great wellness supplements can make a positive difference in people’s lives. If you want your supplements to be seen and tried by as many people as possible, you’ll want to focus on building a dynamic marketing strategy.
If you’re looking for help with your online marketing, contact Forge Digital Marketing today. Our professional and experienced team can lead you and your business to success.