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Blogging, Email Marketing, Marketing, Social Media, Video

Constantly producing high-quality content that is desirable is quite challenging, so make it a little easier on yourself by repurposing that content — turning it into other formats! We call this a content repurposing framework.

Studies reveal that while half of marketers struggle to produce enough content, only 29% repurpose content strategically.

Sounds like a huge area for opportunity right?

You are correct!

So consider spreading your brilliant content as far as possible and learn how to maximize its use to maximize your traffic!

Here’s how to repurpose your content:Canva for content repurposing - How to repurpose content marketing - Forge Digital Marketing | Naperville, IL

1 – Create content with the idea of repurposing it for something else.

This will make it easier to divide and mold it the way you want for another medium.

In addition, creating something with the idea of ultimately using it for something else gives rise to all around better content.

Content can be longer and more in-depth, dividing into sections as needed. This way, your audience will not feel like you are cutting corners.

It is equally important to create graphics with the intent of repurposing. They need to be embedded inline with your post and go along with your social channels.

If you lack resources of a professional graphic designer, consider using an online tool like Canva which allows you to create one image and size it for multiple applications like social media channels, blog images, and more.

 

2 – Make scroll-stopping content

Make that content (on whatever medium) really awesome.

Like, 10X content–ten times better than anything ever produced.

So it will probably be pretty lengthy.

Start with strong keyword research (obviously). You don’t want to spend a lot of time creating something no one really cares about or will search for on the internet.

Implement the Skyscraper Technique, coined by Brian Dean of Backlinko, so your content is extra mind-blowing.

Study similar content that ranks for your chosen keyword  (check out Neil Patel’s free tool, Ubersuggest) and fill in any missing information and/or offer new ideas to make your content extra desirable. Stay relevant and scatter keywords that will harness good traffic throughout.

Neil Patel - Ubersuggest
3 – Use convenient tools to help you repurpose content

Repurpose, repurpose, repurpose!

There are tons of tools to make turning your pre-existing content into something else more seamless: 

PrintFriendly will transform your blog post into PDFs. Just paste a URL and click a button. It is free!

SlideShare is also free and turns any article content into a slide deck.


4 – Turn written word into easily consumable video

 

Turning written words into video clips can be a lot more tricky if you don’t have an in-house video editing person. However, it’s very worth investing in video editing or animation services as it often takes a while longer to read something than to watch it. 

Did you know? Customers who watch video from your company are 2-3x more likely to convert than those who do not.

Consider creating explainer videos or star on screen yourself! Work on a condensed script so that you do not appear clueless in front of the camera.

Videos are a great way to show, not tell. You can further repurpose videos on different platforms. Publish on Facebook or on LinkedIn, or even make a YouTube mini-series with strong calls to action at the end of each clip to attract traffic.

 


Do you repurpose your content? If so, leave a comment below with your best tip or hack!

Need help boosting your content marketing strategy? Request your free discovery call with the Forge team now.


 

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Branding, Social Media
I’d like to let you in a little well-kept secret: the Denny’s tumblr. If you haven’t seen it, please check it out. It reads less like a major corporation and more like some fourteen year old drank a Monster and started a blog about… eggs? (Seriously, there seems to be an underlying theme of obsession with eggs here, understandably so.)   What do you think of when you hear “Denny’s”? Boring old diner that your grandparents go  to? That 24/7 dinner where (rumour has it) if you go at 3 am, you may fall into a Denny’s-esque Twilight Zone, never to return?     Maybe you think of their wild Tumblr account, with their ridiculous and often-times questionable responses to their fan’s inquiries. Denny’s is introducing themselves to the millennials and generation Z as a much cooler, much snarkier version of the Denny’s your mom and dad know and love.   Don’t believe me? Look at how integrated their tumblr has become with internet-speak. No high-fluentent wordings and proper capitalization here! No ma’am, Denny’s is changing the game when it comes to marketing a pancake diner. denny's tumblr Or perhaps…   How can we learn from the Denny’s tumblr? Almost every product can benefit and gain positive PR by “getting with the times.” I do not mean desperately slapping your brand on a meme and calling it a day. Denny’s has cultivated something truly unique here – and they have a whole generation hooked on their sardonic words. They’re over here like:   Recognizing how this generation differs from the last. We’re a little less serious, our humor as evolved (or taken two steps back, your call), and we identify with brands that are more brutally honest than try to win us over with lots of fancy guarantees.   Rock on, Denny’s. Keep showin’ us how it’s done. Want more microtrend marketing brilliance? Read more here: A Mega Idea: The Microtrend
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Social Media
Yesterday, Instagram announced it will finally be rolling out an in-app shopping feature. Warby Parker from Instagram for Business on Vimeo. Instagram’s meteoric rise has been attributed to the intense emphasis on mobile phone use. Instagram is known for beautiful photography including the evolution of a new style of photo, the flat lay, which involves an overhead view of objects, often times including one or more retail items, and appeals to the organized-obsessed in each of us. The company has put a lot of effort into creating a shopping feature that creates the most seamless shopping experience, inspired by the data of how users already use the app. Instagram announced that they would be rolling the feature out with 20 retail giants including Kate Spade, Warby Parker, and JackThreads. Instagram commented the following:
“Each post will have a tap to view icon at the bottom left of a photo. When tapped, a tag will appear on various products in the post—showcasing up to five products and their prices. Once a tag is selected a new detailed view of the product will open. This functionality will bring important product information to the consumer earlier in the journey, all without having to leave the Instagram app to search. Then, if the consumer taps the Shop Now link from the product details view, they’ll go directly to that product on the business’ website, making it easier for them to buy the product they want.”
  We are so stoked for what this means for our clients and retail businesses around the world. Gary Vaynerchuk always talks about “attention arbitrage” meaning that even if you are not an early adopter of a social platform, you can still be an early adopter of a new feature. Here is the next greatest thing to happen to businesses who have built a solid following/engagement rate on Insta.   Ready to build your instafame? Get in the game before it gets away from you by contacting us now!

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Creative, Social Media
It’s almost 2017 and human beings officially have attention spans that are shorter than goldfish. Yikes. So what does that mean for promoting your business in the mobile-social revolution? VISUALS. The quicker you can communicate value to your potential target audience, the more chance you have to capture their attention and have a shot at converting them into a customer. This leads us to today’s discussion: how to take better pics to promote your business online. The best part? You don’t even have to have a big fancy DSLR camera. So whip out your smartphone, let’s do it.  
  1. STAY ON THE GRID.

They teach you fancy stuff in film school like The Rule of Thirds, but all you need to know is this quick iPhone hack. Switch the grid on! Go to settings and find Photos & Camera. Here you will find the hidden settings that were dismissed back in iOS7. Tap the switch next to Grid to turn it on. It’s about half way down, under the Camera section. Use this to line up horizons and space out subjects.

how to take better pics to promote your business on social media

2. GO INTO THE LIGHT.

A really nifty trick to shoot emotionally stimulating photos is to shoot silhouettes. Emotional recall is proven to create better brand awareness as users can more easily remember things that have moved them on some level. Silhouettes are a quick trick. Simply place your subject in front of a strong light source and shoot into the direction of the light source. Look at you, you romantic!how to take better pics to promote your business on social media

3. KEEP IT SIMPLE AND SYMMETRICAL.

Remember that grid from tip #1? Use it to center your subject directly in any of the center squares within the grid. Keep the background super simple for maximum subject focus. You can also create symmetry by placing two objects on opposing sides of the grid. Remember k.i.s.s., keep it simple and symmetrical!

how to take better pics to promote your business on social media

4. PULL YOUR FOCUS.

Once you’ve created your composition within the grid to your liking or even chosen a silhouette, make sure to choose your focal point. On most smartphones, you just need to press on the subject to pull it into focus. If you have a closer subject with some desirable detail, pull the focus to their face or detail point and watch the background magically blur out, creating a memorable, ethereal pull focus! You’re a pro!

how to take better pics to promote your business on social media

Photo tricks like these are simple and create the perfect grounds to build awareness and consideration for your brand, products, or services when promoting your business online. Try these photos out in some social media advertisements and don’t be afraid to drop us a message if you need help!

Happy snapping!

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Creative, Social Media
Social media marketing is all about the visuals. Not a graphic designer? Don’t fret. Here are 4 free tools you can use to create social media images for your brand or business!   Canva | Best Social Media Images Tools | Forge Digital Marketing
  1. Canva

Canva is one of the best free tools to create social media images and more for your business. You can select templates and customize them and either download your creations to your desktop or you can have the app for your phone or tablet. Pro tip: you really don’t need to pay for the upgraded version (unless you want multiple resizes for different placement applications).

Best for: blogs, quotes, social media posts

Over App | Best Social Media Images Tools | Forge Digital Marketing 2. Over App

Over is an amazing resource for those who need to design on the go. There are free images and daily art that you can combine at your will. Micro-transactions in the app allow for greater customization and access to new tools or photos and art. This is a more serious app for those looking to get instafamous.

Best for: instafamous folks, trendy millennial-oriented bizzes

PicMonkey | Best Social Media Images Tools | Forge Digital Marketing

3. PicMonkey

PicMonkey has literally been around for AGESSS. I used it in highschool in my first social media job to create FUN posts! PicMonkey really falls into the “cute” aesthetic more than serious (like Over). They do a great job of offering up to date holiday inspired themes for pictures and posts and have a lot of great little design assets for you. You can pay for an upgraded program if you get serious about this tool, but a lot can be done for free.

Best for: cute businesses, local organizations, schools

Adobe Spark | Best Social Media Images Tools | Forge Digital Marketing

4. Adobe Spark

There are dozens of free adobe apps that can revolutionize the creative for your business. Adobe Spark is just one more tool. This user-friendly site allows you to write what you want to say first and then apply a template and customize from there. They include a watermark on your social media images unless you share them directly from the website (bummer).

Best for: bloggers, design tech beginners

Go check out these tools for creating social media images. If you still need help, please feel free to shoot me an email and we can talk about your business’ creative needs! hi@forgedigitalmarketing.com
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