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eCommerce, Email Marketing, Influencer Marketing, Social Media

How to Sell Kratom Online

By on

August 29, 2022

- Category : eCommerce, Email Marketing, Influencer Marketing, Social Media

- Tags : 2022, agency, automation, beauty

While you’ve been shopping online for years, you’ve never decided to sell anything on the Internet until now. Perhaps you’ve realized it’s time to invest in your own side hustle or full-fledged business. That’s why you’re interested in what it takes to sell kratom online. 

Kratom is used by so many Americans who’ve become grateful for this naturally occurring medicine. Kratom is consumed to relieve pain, boost your energy, or simply stay more focused. With all of these potential health benefits, it’s understandable that there’s now an online market for selling kratom. 

If you’re ready to start selling kratom online, you’ve come to the right article. Below is a complete guide to help you start your online business and maintain profits long-term. 

From inventory management to budgeting, you need to be prepared for this business endeavor. Keep reading to see how you can ensure that selling kratom online will be a successful endeavor. 

The Basics of Selling Kratom Online

People seek kratom for all kinds of reasons, which means it can be a great product to market online. In many cases, kratom is used as a way to help people recovering from opioid addiction. Others use kratom as a stimulant, such as coffee, giving them an energy boost and higher focus levels. 

While the United States Food and Drug Administration hasn’t approved any official kratom health benefits, many consumers still believe in it. Plus, it’s not a scheduled drug, meaning selling it online and even in some stores throughout the country is completely legal. 

You might want to start by researching where you’d source your kratom inventory. Be wise enough to do background research on any kratom provider. You don’t want to work with a company that sells low-quality products because then your customers wouldn’t be satisfied. 

Once you’ve found the kratom provider you trust, it’s time to build your online store. Optimizing this website is going to be crucial for your long-term profitability in selling kratom online. Your website, after all, will also be the foundation for all other digital marketing. 

Here are the marketing tactics we at Forge will use for marketing Kratom and botanical herbs online:

1. Search Engine Optimization
Use SEO to establish inbound organic traffic that can be retargeted by Programmatic Ads at a later date.
2. Email Marketing and Email Automation Flows
Use an offer pop up to begin collecting emails from the new organic traffic going to your website. Then set up the following flows to automate your customers getting to know your kratom business: Welcome/Nurture Sequence, Abandoned Cart, Browse Abandonment, Post Purchase and Customer Winback. Once these are established, also begin to send regular emails to your new list to offer helpful tips and tricks as well as timely promotions for holidays and social media holidays.
3. Programmatic Display Advertising
Forge offers a unique opportunity for kratom companies to advertise their products digitally and legally through our large display network of whitelisted publishers who will run your ads on their website. We can prospect new top of funnel customers with interest based targeting as well as retarget those who have visited your website once or more, in attempts to get them back and convert with an offer or deal. This is one of the only advertising solutions for kratom companies to advertise online today.
4. Social Media Organic Growth & Influencer Marketing
Social Media can be challenging for kratom brands so you need to make sure you’re not making medical claims about your products or even suggesting they are for sale intended for human consumption of any sort. This is against FDA regulations and can get your brand in trouble, let alone your pages shut down for Community Guidelines Violations. It’s best to stick with the seasoned pros to run top of funnel organic social media content for your kratom brand.
Influencers can promote your products as well but the same rules apply: no medical claims, no showing consumption of the products and as always, you must have them prominently state that their posts are #ad or #sponsored for FTC rules and regulations.

Let’s talk about some more ways to set up your kratom company for success marketing online.

Make Sure Your Website is Optimized for the Best User Experience

When online users visit the website where you sell kratom, you want to turn those visits into sales. For that reason, it’s critical that you optimize that website specifically for sales conversions. 

That means, for one thing, you need a strong visual appeal throughout the website. Content needs to be readily accessible and arranged in a way that is easy to navigate. Everything from the color scheme to the tone of voice you use in the messages should be cohesive and unique to your brand. 

In addition, don’t underestimate the power of search engine optimization (SEO). SEO content makes use of keywords and phrases throughout the website. These words and phrases are what online users might look for on search engines such as Google or Yahoo!

While proper SEO strategies can be in-depth, these efforts will be worthwhile for your kratom business in the long run. It’s your best chance of getting found online when people are looking to buy kratom. For more specific digital design guidance, take a look at this article outlining tips for website optimization. 

Learn as Much as You Can About Running a Successful eCommerce Business

With so many competing eCommerce websites these days, it can be hard to stand out ahead of your market competition. Nonetheless, investing in your marketing and business will give you the best chance of financial success when selling kratom. 

After all, the eCommerce industry continues to grow and expand. Studies show that the market size will be worth over $6 trillion by the year 2024. 

That’s why you should spend as much time as you can learning about what it takes to optimize an eCommerce platform. For instance, have you researched what ways you can market your kratom products? Do you know what consumers are looking for when it comes to buying kratom online?

In addition, don’t be afraid to work with experts on this matter. Hiring third-party marketing agencies might be just the ticket to skyrocketing your online kratom business. 

You Can Use Social Media for Promotion, But Be Cautious

Another way to help your kratom online store succeed is by using social media marketing. Be careful, though. Selling kratom directly through some social media platforms can get your profile taken down. 

It’s essential that you research the posting guidelines of each social media platform you plan to market your kratom on. Some platforms, such as Instagram or Facebook, might be stricter than others. 

The wisest way to get around some of these guidelines on the stricter platforms is by not advertising that you’re selling kratom directly. Sure, you can include your eCommerce link in the profile of your Instagram, for example. When you post content about kratom, though, make it educational instead of sales-y. 

You can create an entire social media campaign about what a kratom supplement is and how it might be used. Again, be careful not to make any direct medical claims about its benefits without having reliable studies to cite. Overall, social media can be a great way for consumers to know that you’re all about kratom – as long as you don’t get yourself banned in the process.


Remember That Any Marketing Plan Should Be Ongoing

The last important thing to remember when it comes to selling kratom online is that the more work you put in, the more likely you are to succeed. It’s going to be up to you whether you want your kratom eCommerce store to be just a side hustle or your full-time income. 

Again, that’s why it can be so wise to work with third-party professionals. They can guide you on this eCommerce journey and help you sustain those profit margins.

Start Selling Kratom Online in No Time

If you think you need expert marketing guidance to make the most of your new eCommerce kratom business, look no further. We prioritize helping people establish their brand and succeed at selling their online products or services. 

For that reason, we hope you reach out to our team of expert marketing professionals. We can help you sell kratom online in an efficient, organized, and profitable way. Start by learning more about how an eCommerce-specific marketing agency could be just what you’re looking for.   

  
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Advertising, Marketing, Social Media

Heart Worthy Instagram Ideas for Beauty Brands

By on

May 6, 2022

- Category : Advertising, Marketing, Social Media

- Tags : 2022, agency, automation, beauty

About 1.22 billion people use Instagram each month, with users ages 18 to 34 taking up 60% of Instagram’s audience. Meanwhile, nearly 60% of adults use Instagram daily, nearly 30 minutes a day.

Adding Instagram to your cosmetic social media marketing strategy can help you expand your reach online. With the right Instagram ideas, you can help your beauty brand stand out from the crowd.

Not sure where to start? Read on to discover the top Instagram content ideas you need to add to your beauty brand marketing strategy this year! 

Create Helpful Tutorials

When creating content for Instagram, it’s important to focus on quality over quantity. Posting quality, helpful posts will help you stand out from your competitors. It can also help encourage consumers to come back to your account for more tips.

Once they realize you post the beauty tips and tricks they need, they’ll follow your account for more!

Start by creating helpful video tutorials for your audience.

Consumers don’t want to learn about the products you offer; they want to know how to use them. Tutorials have high engagement rates. They can also help you promote products without off-putting sales language.

Instead of sales language, you can highlight the value you’re offering through your beauty products.

For example, you can show consumers how your beauty products can hide acne or create a natural look. You can demonstrate how they can line their eyes or contour their faces, too.

As you start reviewing these Instagram content ideas, keep your unique value proposition in mind. Highlighting your unique value will set you apart from competing brands. 

Pay attention to the questions your customers are asking. Then, create tutorial content that helps demonstrate an easy solution. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Truly® (@trulybeauty)

Post Quality Images

Successful beauty social media marketing relies on high-quality images. Otherwise, your brand might look cheap. Make sure to avoid unbranded stock images, too.

Consider working with an experienced social media marketing agency to start creating graphics for your brand. 

You’re no longer limited to posting still images, though. In fact, nearly 87% of all Instagram users post Stories. About 60% of millennials either post or watch Stories, while 70% of Gen Z watch Stories. 

Meanwhile, 36% of businesses use Stories to promote their products. Businesses are responsible for creating one-third of the most-viewed Stories as well. A quarter of Gen Z and millennials use Stories to find products and services to buy in the future. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by IL MAKIAGE (@ilmakiage)

Share User-Generated Content

User-generated content (UGC) is content your customers have posted regarding your brand. You can start mixing UGC into your feed for more authenticity. UGC can show on-the-fence consumers people love your beauty brand. 

Consider sharing before and after photos of people using your content, too.

Otherwise, start working with influencers! Influencers can promote your beauty products, helping you reach new customers. 

Make sure you’re choosing beauty influencers who already have strong, loyal followings. 

Host a Contest or Giveaway

As you explore the latest beauty brand marketing ideas, consider hosting a contest or giveaway. Contests can help you boost brand engagement. You could even start reaching people who are unaware of your brand.

For example, you can tell your followers that tagging three friends in the post will add their submission to the contest. As more people tag their friends, your post will appear in their notifications. Then, you can get even more people engaged with your brand. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Queen City Green (@queencity_green)



Remain Inclusive

Make sure you appeal to all consumers. Inclusivity will ensure you don’t neglect any portion of your target audience. 

Show diversity in your posts with UGC or models of every skin tone, body type and sexuality. After all, it’s not just about marketing, it’s the right thing to do. Your customers are different and unique in every way; treat them as such.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Glossier (@glossier)

Use Stickers for Interactive Content

As you start reviewing your list of Instagram Story ideas, don’t forget to create interactive content. You can use polls, emoji sliders, and quizzes to encourage people to engage with your brand. 

You can also use these stickers to learn more about your target audience.

Maintain Brand Consistency

Make sure you’re remaining true to your brand as you begin applying these Instagram ideas. Brand consistency will help awareness and recognition grow.

Use the same color palette, font, and imagery styles throughout your posts. Make sure your Instagram branding matches what appears on your website, too. 

Go Live

Looking for more Instagram Story ideas? Consider going live! Live video sessions are a great way to engage your audience in real-time.

For example, you can host a weekly Q&A session to let consumers ask questions about your products.

Remember, offering them immediate help could encourage them to trust your brand further. 

Respond ASAP

Once you start using these Instagram ideas, make sure you remain accessible.

One of the top benefits of using social media is having the ability to communicate with your customers. People who love and use your brand can reach out through direct messages or by commenting on your posts. As you receive questions, feedback, and complaints, make sure to respond in a timely manner.

If people have to wait too long for you to respond, they might get frustrated.

Quick responses can show consumers you’re there to help. 

Create a Branded Hashtag

Create a branded hashtag and encourage your customers to use it when posting about your products. Then, you can start building your library of user-generated content. Having a branded hashtag will show other consumers how many people love your brand, too. 

Analyze and Adjust

Once you start using these Instagram ideas, review your analytics. Which posts help you generate the most engagement? Review how many comments, impressions, shares, and saves you generate. 

Think about the content format (Stories, still images, etc.), hashtags, and topics you’ve used as well. 

Then, use your data to determine what kind of content to create in the future. You’ll know exactly what kind of content your followers want from you, too. 

Adjusting your Instagram content strategy accordingly can help you generate more leads, followers, and sales. 

Lots of Likes: Start Using These Effective Instagram Ideas Today

Improving your beauty brand marketing strategy with these Instagram ideas can help you reach new customers. As brand awareness grows, you could start gaining a loyal following. In time, consumers will start to rely on you for their favorite beauty tips and tricks.

You don’t have to develop your beauty brand marketing strategy alone, though. We’re happy to lend a hand. 

Need help? Reach out to our team today to get started. 

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Social Media

This Is How to Run a Facebook Lead Generation Campaign

By on

November 16, 2021

- Category : Social Media

- Tags : 2022, agency, automation, beauty

Facebook is the world’s most popular social media platform, with about 2.91 billion monthly active users as of October 2021. However, Facebook is more than just a platform for posting pictures and talking to friends. It’s also a hotbed of business activity and an excellent platform to market your goods and services, thanks to Facebook advertising. Lead generation is imperative to any business’s growth and success. In today’s world, digital ad generation techniques easily trounce over conventional lead generation strategies. Facebook lead generation campaigns, for instance, allow businesses to find potential customers and collect information on them. Facebook leads are among the most valuable leads in any business niche. That’s because Facebook helps find people who are actually interested in your products using algorithms and data analytics. If you’re new to Facebook Lead Ads, creating a Facebook lead generation campaign might seem a bit daunting. Today, we’ll be showing you how to create a lead generation campaign on Facebook.

Start With a Rough Draft

The first step in creating your lead generation campaign is drafting it out. To make your draft, first head over to your Facebook ads manager page and click on “create.” Create a snappy name for your lead generation campaign and pick lead generation on the “campaign objective” dropdown list. The next few steps are a bit more serious. That’s because you’ll have to:

Create a Budget

The more you spend on your campaign, the better results you’re likely to see. However, it’s advisable to tread softly while familiarizing with Facebook Lead Ads. Consider setting a budget of about $5 to $10 every day, for starters.

Name Your Ad Set

The Ad set is where you define your target audience. When naming your set, pick a name that’s reflective of your target audience.  Also, select your business page to sync with your lead ad campaign. Lastly, top it off with an ad name and save the draft.

Choose When You Want Your Ads to Run

With your draft in place, the next step is to create a schedule for your ads.  To do so, click on your ad set name, and scroll down to the ad settings window. Find “Budget & Schedule” and choose a period over which you want your ads to run.

Define Your Target Audience

To define your target audience, you first have to pick a geographic area. You can pick a whole country, state, city, or even a specific location. Apart from location, you can choose to target your audience in terms of age, gender, and even language. With that out of the way, you can now define your target audience more intricately. You can choose aspects like demographics, interests, and behavior to narrow down your target audience. Before doing so, make sure you have a firm idea of what your target audience is. Remember, the more detailed you are, the more effective your lead generation campaign will be. Just be careful not to lock out any leads by “over-detailing” your target audience.

Check Your Placements and Delivery

After defining your target audience, you now have to check your placements, optimization, and delivery. If you’re completely new to Facebook Lead Ads, you might want to leave this part on their default setting. The default settings will do just fine for now. With default settings, lead ads will only be placed where they display. In terms of delivery and optimization, Facebook charges your campaign per impression using PPI. That means it charges you for every time it displays your ad.

Create Your Ad

The fifth step is where you have to roll up your sleeves and get to serious work.  On your Ad manager page, click on your ad name to start creating your ad. It’s also important to decide whether you want to connect your Instagram to your business manager account. If you don’t, your ads will show up on prospects’ Instagram as sponsored ads. This is still okay, especially when starting out. It’s highly recommended to hire a reputable Facebook ads agency for your ad setup. That’s because it’s a tad too complex for the average person. That said, for the ad, you can either choose to have a static image or a short video. There are tons of tools that can help you create your Facebook ad within minutes. You can pick an ad template and proceed from there. Next, you’ll have to pick the right graphics for your ads. You can download graphics online, hire a professional graphic designer or leave it to your ads agency. Remember, you want something that captures attention and resonates with your target audience.

Create an Appropriate Ad Copy

You need to follow up on your ad with an appropriate ad copy. Writing your ad copy entails filling in the headline, primary text, and ad copy. Make sure your headline is catchy and your call to action clear and convincing.

Design Your Lead Form

The lead form is the form your ad redirects users to. This lead form allows you to collect more information and follow up on your leads. To create your lead form, go to the “instant form” section and click “create lead form.” To create your lead form, you’ll have to: Write your intro: For the intro, you’ll need to create a headline and fill in an introductory paragraph. Make sure the introduction is brief but captures all the relevant information. Create your form questions: Add form questions that help you get information from your prospects. You can ask for users’ names, contact information, and so on. Create your thank you screen: A little gratitude is necessary for filing your form. Create a thank you screen to thank them for their time and effort in filling out your form.

Publish Your Lead Ad

At the bottom right of your screen, find and click the publish button to formalize your lead generation campaign. facebook ads agencyfor

Start Your Facebook Lead Generation Campaign Today

Now that you know how to set up your Facebook Lead Generation Campaign, the ball is in your court. It’s time to get started with your own campaign to gain valuable leads and grow your business. Take advantage of Facebook services to succeed in your business. Contact us today if you need a tailor-made lead generation campaign for your business.
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Marketing, SEO, Social Media

6 Tips on Combining SEO and Social Media for Small Businesses

By on

July 26, 2021

- Category : Marketing, SEO, Social Media

- Tags : 2022, agency, automation, beauty

Did you know that 93% of all marketers cite business exposure as their primary reason for using social media platforms? 

SEO and social media may sound as though they are poles apart for marketing businesses online, but they are really two sides to the same coin. If used correctly, both can drive traffic to your website. 

So what are the benefits of SEO and social media marketing?

This article will share six tips for combining SEO with social media for your small business. 

1. Posting On Social Media Will Help You to Get Indexed

If you’re looking for a quick and easy way of getting your content indexed quicker, share it on social media. 

When you refresh or create new content, make sure you put it on your social media profiles. This will generate clicks, which will prompt the search engines to crawl it quicker. 

2. Utilize Social Media Data to Improve Your Content

If you want honest feedback on your content, there is no better place to get this than social media. Get the conversation started on social media and use the feedback that you get from your posts to influence your next piece of content. 

3. Team Up With Social Media Influencers to Drive Traffic 

If you want to build up the prominence of your brand and your website, couple up with social media influencers. To do this, find an influencer who aligns well with your brand ideals and approach them. 

You can either offer them free items or pay for their services. 

4. Use Social Media for Keyword Research

What are people talking about on social media? By keeping up with what is trending on social media, you’ll put yourself in a better position to know what people want to read about. 

Using trending phrases, you’ll tap into common search terms that will help drive your website SEO. 

5. Social Media Helps Drive Traffic While You Wait for Your SEO

SEO can take some time to bear fruit. This is especially true if you have a new website. In the meantime, you should always ensure you’re using social media as a way of driving traffic to your website. 

6. Encourage Conversations

If you want your content to reach more people and generate more clicks, you should encourage conversations. 

By sparking comments on social media, your content will reach the news feeds of people who aren’t followers of yours, meaning that you’ll find a bigger audience. 

Combining SEO and Social Media for Small Businesses

SEO and social media go hand in hand when it comes to digital marketing. By following these simple tips, you can improve your ranking and get more clicks. 

If that’s all too much for you, or you want help with both your social media marketing and your SEO strategy, get in touch today and we can help you out. 

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Social Media

The Ultimate Social Media Marketing Guide for Beginners

By on

June 30, 2021

- Category : Social Media

- Tags : 2022, agency, automation, beauty

About seven in 10 Americans already use social media to connect with others, share information, and remain entertained. As social media becomes a bigger part of our lives, more companies use social media marketing to reach customers. It’s not enough to start posting photos online, though. Instead, you need a strong social marketing strategy with your distinct customers in mind. Creating eye-catching, compelling content can help you boost brand awareness and recognition. You can draw more people to your website and start boosting your business. Your ROI could begin to rise as a result. Not sure where to start? Here are 10 tips that can help you add social media to your digital media marketing strategy. Start getting social with these 10 easy tips today.

1. Research Your Customers

Before developing your social media marketing strategy, it’s important to consider your target audience. If you don’t know who your customers are, you won’t appeal to their interests. They won’t give your social media posts a second glance. Instead, take the time to learn as much as you can about your target audience. If you’re focusing on a broad audience, segment it into smaller groups. For example, you can create distinct buyer personas based on demographics and psychographics. Consider:
  • Age
  • Gender
  • Household income
  • Marital status
  • Buying behaviors
  • Location
  • Pain points
  • Interests
  • Hobbies
  • Education
Different audience groups will have different interests and needs. For example, you might want to create different content for Gen Z than for Boomers. Gathering this research can help you customize your social media marketing content. Personalization could prove essential to your success. In fact, 45% of consumers won’t spend time with content that doesn’t match their interests. Over 60% expect personalization as a standard of service. Personalization could benefit your ROI, too. About 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Personalization can offer up to eight times the ROI on marketing spend. Keep that in mind before you start creating content for your customers.

2. Set Your Goals

Once you have a better understanding of your customers, take a moment to consider your goals. Your goals can better inform your social media marketing campaigns. You can craft content with each goal in mind. Make sure your goals align with your overall business objectives. Create specific, measurable goals to keep yourself on track. These goals can include:
  • Generating brand awareness
  • Increasing social media followers
  • Boosting traffic to your website
  • Increasing online leads and sales
  • Improving your ROI
  • Establishing yourself as a thought leader
Segment each large goal into smaller pieces. Set a deadline for each benchmark. If you’re not meeting your benchmarks, you’ll know it’s time to make a change to your digital media marketing strategy.

3. Peek at Your Competitors

Take the time to research what your competitors are up to as well. Look at the content they’re creating for social media. Which posts are helping them generate the most engagement? Which posts are failing to gain any attention or traction? Look at when they post, the post format, and the hashtags they use, too.

4. Create Compelling Content

Determine what kind of content to create based on your SMART goals. For example, you can use company culture videos to boost brand awareness. You might consider creating infographics and case studies to build your credibility. Experiment with different forms of content, including:
  • Still images
  • Carousels
  • Stories
  • Reels
  • Infographics
  • Polls
  • Quizzes
  • Videos
Make sure to create branded content. Branding your content can boost awareness and recognition.

5. Use Your Tools

As you start developing your social media marketing strategy, remember to use your tools. For example, you can use a post scheduler to remain organized. You can schedule posts for the month ahead of time to boost your efficiency, too. Otherwise, consider working with a digital media marketing agency. They can save you time and effort in the long run. They can build, manage, and optimize your campaigns for success.

6. Find Ways to Boost Engagement

Once you start posting on social media, look for ways to generate more engagement. For example, you can use interactive content like polls and quizzes. Try hosting a contest, too. Encourage people to tag their friends in your posts as well. Boosting engagement can help you draw more people to your account.

7. Work With Influencers

Consider finding an influencer with your industry. Influencers can boost your brand awareness and credibility. You can leverage their existing audience to reach more potential followers online. Make sure to find an influencer who already has a strong following.

8. Adjust Your Hashtags

The hashtags you use in a post can also impact your ability to reach consumers online. Don’t stuff your posts with hashtags. Instead, make sure the hashtags you use are relevant to your industries and content. Choose different hashtags for each post. Create a branded hashtag, too. You can encourage people to use your hashtag when posting photos of your products or services. Then, use user-generated content (UGC) on your account!

9. Track the Trends

New social media marketing trends pop up all the time. Keeping up with the latest trends will help you remain relevant. Otherwise, consumers might think you’re falling behind the times. They might look to another company that’s more in the know instead. Don’t follow every trend. Instead, create content that’s most likely to appeal to your target audience.

10. Analyze and Adjust

Once you start using these digital marketing tips, make sure to analyze your data. Which posts are helping you boost engagement? Which posts seem to fall flat? Look at your data to determine the best time to post each day, too. Then, start analyzing your campaigns. You can use your data to make more informed marketing decisions in the future.

Start Getting Social: 10 Tips for Effective Social Media Marketing

Using social media marketing doesn’t have to feel stressful. Instead, keep these 10 tips in mind. With these tips, you can build an effective online marketing strategy. You can boost brand awareness, draw more people to your business, and set yourself up for success. Searching for more tips? We’re here to help. Contact us today to develop your customized social media marketing strategy.
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Influencer Marketing, Social Media

5 Social Marketing Strategies You Should be Using in 2021

By on

June 1, 2021

- Category : Influencer Marketing, Social Media

- Tags : 2022, agency, automation, beauty

2021 has been showing itself to be very different from 2020, generally speaking as well as from an ecommerce, marketing perspective. With more individuals pursuing their own small businesses and relying heavily on digital strategies to market online companies, the social media space is becoming more saturated. Here are 5 ways you can stand out from the digital marketing crowd with marketing your company on social media.

Understand Who’s Seeing Your Content

Whether your company is brand new, or you’ve been established for a few years, knowing your audience inside and out is crucial in navigating the social media marketing space. Creating a specific buyer persona, asking your audience questions (like using Instagram Story’s ‘Poll’ or ‘Question’ functions), pulling analytical data from your posts or Google ads, and researching the audience of similar companies are all strong ways to ensure that the content you are producing is going to resonate with your target and actual audience. Additionally, understand that your audience is more than just an Instagram handle commenting on your post. Your audience are people living in a global pandemic, in a time of increased racial and social unrest, and navigating the world in their gender/racial/disability intersections. Creating non-ad content, being genuine in your engagements into social topics, making your content accessible, and finding ways to understand things outside the scope of your own identity will allow your content room to reach many more individuals.

Know the Ins and Outs of Where You’re Posting

Social platforms have been changing as well. Instagram’s algorithm has been adjusted, as well as the setup of the app’s navigation–placing the shop features on the bottom toolbar, expressing the importance of ecommerce businesses. Tiktok remains a powerhouse of a social app, doing wonders for quick product promotion and musical artists’ visibility, and is launching a more accessible Tiktok Ads function. Outside of the app features, the cultures of these apps differ greatly. For example, while traditional ad-type posts might do well on Facebook, keeping that post format for a platform like Twitter could cause it to not do as well. Conversely, utilizing the ‘thread’ function on Twitter, you’d be able to keep the original tweet light, while adding ad information to the first reply so it is still seen. Understanding these platform differences can boost your marketing return in these places.

Skip the Hiatus

Your audience is on their social app of choice everyday–so why aren’t you posting everyday? Posting everyday, even if just on Twitter fleets or Instagram stories, will keep your company’s name in your audience’s eye constantly. This, in turn, will make your community engagement higher (i.e. responding to direct messages, comments, liking content within your niche), and will give your content a fighting chance.

Keep Your Finger on the Pulse

While you’re on social media posting everyday, you’ll in turn be tuned-in to very current social trends. In 2021, most trending challenges and topics have origins in either Twitter or Tiktok. Then, within 1-2 weeks, if it really has traction, it will make its way to Instagram, then Facebook. Being on social media platforms consistently keeps you in the loop of what’s happening in the social world and how your company’s social marketing strategy can fit into it.

Tap into Influencer Marketing

Influencer marketing is one of the best social media marketing tools you can have in your arsenal, especially in 2021. Influencer marketing can help your company by:
  • Widening your actual audience
  • Establishing and legitimizing your brand
  • Providing genuine, natural-looking content
  • Driving consumers directly to your site 
Since the very first lockdown, more and more influencer moguls have been on the rise and growing their audience to work with brands of all sizes. Now more than ever is there a plethora of micro and macro influencers to partner with in promoting your company.

Moving Forward on Social Media in 2021

With the fast-changing world that the global pandemic and other crises brought upon us, social media is also changing often and quickly. Using these strategies are your best resource toward staying ahead of the social media marketing curve. Looking for some more assistance with marketing your company on social media? Contact us here and ask us about our consultations. 
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Social Media

Influencing Results: Using Social Media to Improve Your Conversion Rates

By on

January 28, 2021

- Category : Social Media

- Tags : 2022, agency, automation, beauty

There are more than 1 billion people on Facebook. 

Given how many people are on Facebook and other social media platforms, it makes it one of the best places to advertise for your business. You should be using social media to attract leads and improve conversion rates. 

But how do you exactly use social media to improve your conversion rate? What’s the secret? 

The goal is to create a social media strategy that gets consumers to want to take action. You want them to see your brand as something that can help them. If you’re unsure how to utilize social media to your benefit, this article can help.

This article will uncover conversation rate optimization on social media, strategies to boosting conversion rate on social media, and more.

Know Who You Are Targeting

The first part of optimizing your conversion rate on social media is to know who you are targeting. If you are targeting the wrong audience with organic or paid social media content, the results will be disastrous. 

You need to know how you are targeting because it’s who you can help the most. You want to show your core audience what makes your product unique to them and how you can help them overcome a problem. 

What helps when figuring your target market is creating a buyer’s persona. You need to know the demographics of your target market, what problems they have, and how your product can help someone overcome a problem. 

When you master your target market and know how to connect with them, it can help you improve your conversion rate. 

Build Problem-Solution Awareness

The next step in improving social media conversions is to create problem-solution awareness. 

This means that the content you are producing should be about making your target market aware of a problem they have. You want to show problems with videos and pictures on social media. 

If you are advertising on social media, you want to make sure that your target market becomes aware of a problem that they need to get rid of. When you attract more people on social media because you are making them aware of a problem, you are building their trust. 

Then when you show them the solution with your product, you are giving them what they want. This helps improve the conversion rate. 

People are more likely to buy from your business or any business when they see a problem that they didn’t know they had before and then realize that you have the solution for them. 

Be Consistent

Another critical part of improving your social media conversion rate is to be consistent. You want to be consistent in what you are posting and show your target market. 

When you are consistent, it makes your target market more aware of a problem that they didn’t realize they had before. It also makes your target market believe in your brand. 

You are consistently improving the value of your brand when you are consistent on social media. You are able to tell a story each week when you’ve helped customers or how your product is changing. 

You are telling a story that reaches more of your audience. When you are consistent, you have more of an opportunity to attract more website visitors, more leads, and more conversions. 

If you don’t have time to post on social media each day or don’t know what to post, you should consider outsourcing this task. You don’t want to miss out on lost customers and revenue because you aren’t spreading your business to its fullest potential. 

Make Sure You Create a Seamless Experience for the User

The final way to improve your conversion rate is to make sure you are creating a seamless experience for the user. 

This means that the user should have no problem going from your social media page to your website to your sales page. Every part of the sales journey should be easy for the user. 

This is why need to make sure your social media pages are updated! You need to make sure that when someone visits your social media pages, they can easily find links to your website. 

Part of creating a better user experience is also making sure your website is updated so users can find your blog, your services, and your products. This helps them figure out what they need immediately. 

When you create a better user experience, it improves the conversion rate because people aren’t leaving after they are on your website. Consumers aren’t leaving the checkout page because they had problems trying to check out. 

Social media is the first part of the buyer’s journey. It’s about spreading awareness. It’s your job to make sure that everything else that is part of the buyer’s journey is seamless and easy for the user. 

Now You Know Everything About Improving Conversion Rates for Social Media

Figuring out how to use social media to improve conversion rates can be challenging. You may not have any idea of what to post or how to advertise on Facebook, Instagram, LinkedIn, Twitter, and other platforms. 

This article gives you insight into what you need to do on social media to create lifelong customers. You now have an idea of how to help your customers because you know what strategies to implement on social media. The overall goal is to make sure you cater to the user and what they want. 

If you have any questions about social media and how to improve your conversion rate, you can contact us here. 

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Influencer Marketing, Social Media

How to Grow Your Business Instagram Account in 2021

By on

December 22, 2020

- Category : Influencer Marketing, Social Media

- Tags : 2022, agency, automation, beauty

Instagram has blossomed into a B2B/B2C platform over the past few years and we are here to show you how to take advantage of it!  Here are some helpful tips that will boost your business’ account in 2019!

Timing is Everything— Instagram Business

 The ever so popular question when it comes to Instagram is, “when should I post?” There is not a one size fits all answer but there are tools to help you find the answer that best suits your account. 

If you have a business account, you can use Instagram analytics to see when exactly your followers are active, so your posts get in front of more people. 

There are also tools out there that can assist you with this like, WhenToPost app which dives deep into your account’s insights and lets you know when your potential for max engagement is at its peak. 

Double Down on Distribution—

Instagram can be tricky; the algorithm can throw a post that you thought would really catch people’s attention into left field and end up getting little to no engagement.

This is where stories come in. 

Not only will you post that photo or video but get on your story and let your followers know that you just uploaded new content.  This way, if they miss it on their feed they will see your story at the top and be directed to your page’s newest piece. 

Comments are Vital—

When you get a comment on a post your first reaction should be to comment back. 

Do not just comment an emoji or “thanks”; be insightful and conversational with your commenters and create a conversation that others can join in on ask well.

If you’re not employing Gary Vaynerchuck’s $1.80 strategy in 2021, you’re going to have a hard time with true organic growth. The old follow for follow techniques from 2016 are DEAD. The Instagram algorithm wants real content and engagement. Try to leave at least 9 meaningful comments on the top 10 hashtags in your company’s niche (a.k.a your 2 cents x 9 x 10 = $1.80).

One helpful tool to accomplish your daily engagement is DollarEighty.com 
dollar eighty strategy | instagram growth 2021

Embrace new Instagram Features

Stop avoiding the truth – you need to adapt to TikTok viral style content. Get comfortable with creating video content for your brand and putting it out on Instagram Reels, TikTok and do it daily if you can.

Community Outreach—

The key to growing a community is to be active in it.  Just like you respond to those who comment on your posts you should do the same on other people’s posts. 

Search a popular hashtag and comment leaving a question or feedback pertaining to the post. 

Skim the comments for questions you may have the answer to. 

The more you are active, the more people on Instagram will know you.  Make sure you are adding value, though, so you aren’t known for the wrong reasons. 

Liking other users’ comments—

While you are surfing the community doing your best to add value, keep an eye out for others who have something to offer as well. 

Like comments that add insight to the niche you are in to show that person you acknowledge their comment and/or agree with what they said. 

Think of it as giving props to those who are making the community a better place, you may make a few friends along the way.

BONUS TIP: Be Direct in your Direct Messages—

A somewhat new feature on Instagram is the ability to send voice memos through DM. 

As voice continues to grow in 2019 use this to your advantage to connect with your followers.  Use this feature to say hello to new followers, say thank you to those who have supported you along the way and even answer questions this way. 

Putting a voice in the mix can create a connection with your followers that is unique and personable. 

Stay Consistent—

Whether you post five times a week or ten times a week it is crucial you stay consistent and on schedule. 

Times of day may change depending on your engagements and activity that was mentioned before but posting on a regular basis is a big step in staying relevant in the busy realm of Instagram.

Pay Attention to what Works—

Using the analytics Instagram provides for you it is highly recommended that you look at your past posts and see what did best; what had high engagement, what sparked up a conversation, what is it that worked in the past that will work for you in the future.  Always try to learn something from what the insights tell you so your posts can stay effective.

Try using these tips in your Instagram strategy this year, keep in mind that none of these are going to make your business account an overnight success.  Just like you stay consistent in posting new content, stay consistent in applying these steps and watch your Instagram turn into something you are proud of and that ultimately works for your business’ goals!

Still looking for help growing your account?

Our team at Forge Digital Marketing has dedicated account managers that know how to grow your social media engagement in your business’ niche. Contact us today!

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Marketing, Social Media

6 Food and Beverage Marketing Tips From the Pros

By on

August 27, 2020

- Category : Marketing, Social Media

- Tags : 2022, agency, automation, beauty

Online sale of food and beverage in the U.S. is projected to grow by 20% within the next year. It’s not surprising that consumers have been skeptical about buying food and beverages online compared to other non-food items. However, the landscape is changing as more people are embracing the convenience of online shopping.  

What are the online food and beverage marketing tips that will set you apart from the competitors? If you have a food and beverage eCommerce site, how you market it will make all the difference. Here are some of the best tips for a successful food and beverage marketing.  

1. Content Marketing 

One of the best ways retail brands can connect with their customers is through content marketing. The growth of the internet has prompted people to shop online for stuff, including food and beverages. Why not take advantage of this trend to appeal to these consumers?

The right content will inform consumers about your brand. Content should be central to your marketing strategy. You can share relevant content depending on the season, as it will increase your visibility.

Content can range from product guides to information that would solve consumers’ potential dilemmas. While getting profit is arguably the main goal, value creation will increase your business longevity. If you are marketing food online, the type of content at your disposal is exhaustive! 

2. Pay Attention to the Changing Dietary Needs

Consumers are now more conscious about their diets more than ever. As it stands, many people have excluded several types of foods from their regular diet. One of the online food and beverage marketing tips that will set you apart is understanding these changes. 

It is crucial to cater to customers’ needs based on their preferences. Do they prefer healthier food options? Vegan? Or are they allergic to some ingredients? You can only know your customers’ needs by collecting relevant data.

With artificial intelligence, offering personalized services to customers is easier. The right tools will help you track your customers and their purchasing patterns. If a loyal customer has been buying vegetarian foods for years, it’s only reasonable to make your marketing or promotional message relevant. 

3. Create an Exceptional Experience for Your Online Customers

Online food and beverage marketing require a well-thought strategy to appeal to consumers amidst the competition. Having an awesome website is the first step towards appealing to potential customers. Your website design and visual content will form the basis of customer perception. 

Your food and beverage website should have site visitors taking a second look. If you’re not generating sales from your site, it’s probably time to think about a website redesign. Your website is your brand, and having an expert working on it can increase traffic and conversion.

It would be best to create an unsurpassed user experience for anyone visiting your website. The theme should relate to food and beverages. You can have a blog where you post authoritative content while inviting other food bloggers to post relevant content.

4. Maintain Quality and Ensure Compliance 

Most potential online buyers are skeptical about foods due to quality issues. Your online food and beverage offerings should comply with relevant regulations in your state. You will gain authority in the industry while avoiding product recalls, which can lead to losses.

The Food Safety and Modernization Act in the U.S. is one of the regulations established to ensure that manufacturers don’t provide contaminated food items. The regulation has prompted manufacturers to improve how they acquire material and design food products.

In your online food and beverage marketing, you can inform potential consumers of the steps you have taken to ensure that your products are safe. The measures you take can increase your clientele base as most people want a trusted vendor. 

5. Email Marketing for Online Food and Beverage Marketing 

If you’re marketing food and beverages online, you can do with email marketing. Subscribers often look forward to informational content about their favorite foods and beverages. Besides, your brand can use email marketing to attract customers to your website, which might lead to conversion. 

Your business needs email marketing, whether you’re an upstart or an established company. With email marketing, you’re likely to reach more consumers who are interested in your offers. Your email marketing should be valuable and appealing enough.

You can get customers’ emails from giveaway campaigns, competitions, among other relevant events. Your email subscribers should be getting first-hand information about any upcoming sales or discounts. Design your email in a compelling way; the last thing you want is having your emails marked as spam!

6. Use Social Media 

Did you know that about 3.5 billion of the world’s population is online? Most people are active social media users. When marketing food online, social media is a crucial tool that you need to embrace. 

Within a second of scrolling through your Facebook or Instagram home page, it’s highly likely that you’ll bump into a picture or video of food. Online food and beverage marketing are booming in different social media marketing. Sites such as Pinterest, Instagram, and Facebook are the best for food marketing as they highly encourage visuals.

If you’re new to social marketing, check out what your competitors are doing and get a notch higher. From the assessment, you will learn what’s trending and how other businesses convey their marketing information. Once you get the hang of it, post often and keep engaging your followers to know areas that you need to modify. 

Online Food and Beverage Marketing Is the Best Way to Land a Variety of Customers 

Given that many consumers are using the internet, you can never go wrong marketing food online. In fact, online food and beverage marketing are likely to get you more clients than you would get with traditional marketing strategies. It is crucial to note that online marketing goes beyond posting your food items on your website or social media pages.  

If you’re unsure how to execute digital marketing for your food and beverage online business, work with the experts. Within a short while, the resultant traffic and conversion will be worth the investment. 

Are you looking for digital marketing and creative services for your online food and beverage business? Contact us today for exceptional support in your project. 

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Blogging, Email Marketing, Marketing, Social Media, Video

How to repurpose content to boost your digital marketing strategy

By on

January 30, 2019

- Category : Blogging, Email Marketing, Marketing, Social Media, Video

- Tags : 2022, agency, automation, beauty

Constantly producing high-quality content that is desirable is quite challenging, so make it a little easier on yourself by repurposing that content — turning it into other formats! We call this a content repurposing framework.

Studies reveal that while half of marketers struggle to produce enough content, only 29% repurpose content strategically.

Sounds like a huge area for opportunity right?

You are correct!

So consider spreading your brilliant content as far as possible and learn how to maximize its use to maximize your traffic!

Here’s how to repurpose your content:Canva for content repurposing - How to repurpose content marketing - Forge Digital Marketing | Naperville, IL

1 – Create content with the idea of repurposing it for something else.

This will make it easier to divide and mold it the way you want for another medium.

In addition, creating something with the idea of ultimately using it for something else gives rise to all around better content.

Content can be longer and more in-depth, dividing into sections as needed. This way, your audience will not feel like you are cutting corners.

It is equally important to create graphics with the intent of repurposing. They need to be embedded inline with your post and go along with your social channels.

If you lack resources of a professional graphic designer, consider using an online tool like Canva which allows you to create one image and size it for multiple applications like social media channels, blog images, and more.

 

2 – Make scroll-stopping content

Make that content (on whatever medium) really awesome.

Like, 10X content–ten times better than anything ever produced.

So it will probably be pretty lengthy.

Start with strong keyword research (obviously). You don’t want to spend a lot of time creating something no one really cares about or will search for on the internet.

Implement the Skyscraper Technique, coined by Brian Dean of Backlinko, so your content is extra mind-blowing.

Study similar content that ranks for your chosen keyword  (check out Neil Patel’s free tool, Ubersuggest) and fill in any missing information and/or offer new ideas to make your content extra desirable. Stay relevant and scatter keywords that will harness good traffic throughout.

Neil Patel - Ubersuggest
3 – Use convenient tools to help you repurpose content

Repurpose, repurpose, repurpose!

There are tons of tools to make turning your pre-existing content into something else more seamless: 

PrintFriendly will transform your blog post into PDFs. Just paste a URL and click a button. It is free!

SlideShare is also free and turns any article content into a slide deck.


4 – Turn written word into easily consumable video

 

Turning written words into video clips can be a lot more tricky if you don’t have an in-house video editing person. However, it’s very worth investing in video editing or animation services as it often takes a while longer to read something than to watch it. 

Did you know? Customers who watch video from your company are 2-3x more likely to convert than those who do not.

Consider creating explainer videos or star on screen yourself! Work on a condensed script so that you do not appear clueless in front of the camera.

Videos are a great way to show, not tell. You can further repurpose videos on different platforms. Publish on Facebook or on LinkedIn, or even make a YouTube mini-series with strong calls to action at the end of each clip to attract traffic.

 


Do you repurpose your content? If so, leave a comment below with your best tip or hack!

Need help boosting your content marketing strategy? Request your free discovery call with the Forge team now.


 

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