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Marketing, Social Media

Online sale of food and beverage in the U.S. is projected to grow by 20% within the next year. It’s not surprising that consumers have been skeptical about buying food and beverages online compared to other non-food items. However, the landscape is changing as more people are embracing the convenience of online shopping.  

What are the online food and beverage marketing tips that will set you apart from the competitors? If you have a food and beverage eCommerce site, how you market it will make all the difference. Here are some of the best tips for a successful food and beverage marketing.  

1. Content Marketing 

One of the best ways retail brands can connect with their customers is through content marketing. The growth of the internet has prompted people to shop online for stuff, including food and beverages. Why not take advantage of this trend to appeal to these consumers?

The right content will inform consumers about your brand. Content should be central to your marketing strategy. You can share relevant content depending on the season, as it will increase your visibility.

Content can range from product guides to information that would solve consumers’ potential dilemmas. While getting profit is arguably the main goal, value creation will increase your business longevity. If you are marketing food online, the type of content at your disposal is exhaustive! 

2. Pay Attention to the Changing Dietary Needs

Consumers are now more conscious about their diets more than ever. As it stands, many people have excluded several types of foods from their regular diet. One of the online food and beverage marketing tips that will set you apart is understanding these changes. 

It is crucial to cater to customers’ needs based on their preferences. Do they prefer healthier food options? Vegan? Or are they allergic to some ingredients? You can only know your customers’ needs by collecting relevant data.

With artificial intelligence, offering personalized services to customers is easier. The right tools will help you track your customers and their purchasing patterns. If a loyal customer has been buying vegetarian foods for years, it’s only reasonable to make your marketing or promotional message relevant. 

3. Create an Exceptional Experience for Your Online Customers

Online food and beverage marketing require a well-thought strategy to appeal to consumers amidst the competition. Having an awesome website is the first step towards appealing to potential customers. Your website design and visual content will form the basis of customer perception. 

Your food and beverage website should have site visitors taking a second look. If you’re not generating sales from your site, it’s probably time to think about a website redesign. Your website is your brand, and having an expert working on it can increase traffic and conversion.

It would be best to create an unsurpassed user experience for anyone visiting your website. The theme should relate to food and beverages. You can have a blog where you post authoritative content while inviting other food bloggers to post relevant content.

4. Maintain Quality and Ensure Compliance 

Most potential online buyers are skeptical about foods due to quality issues. Your online food and beverage offerings should comply with relevant regulations in your state. You will gain authority in the industry while avoiding product recalls, which can lead to losses.

The Food Safety and Modernization Act in the U.S. is one of the regulations established to ensure that manufacturers don’t provide contaminated food items. The regulation has prompted manufacturers to improve how they acquire material and design food products.

In your online food and beverage marketing, you can inform potential consumers of the steps you have taken to ensure that your products are safe. The measures you take can increase your clientele base as most people want a trusted vendor. 

5. Email Marketing for Online Food and Beverage Marketing 

If you’re marketing food and beverages online, you can do with email marketing. Subscribers often look forward to informational content about their favorite foods and beverages. Besides, your brand can use email marketing to attract customers to your website, which might lead to conversion. 

Your business needs email marketing, whether you’re an upstart or an established company. With email marketing, you’re likely to reach more consumers who are interested in your offers. Your email marketing should be valuable and appealing enough.

You can get customers’ emails from giveaway campaigns, competitions, among other relevant events. Your email subscribers should be getting first-hand information about any upcoming sales or discounts. Design your email in a compelling way; the last thing you want is having your emails marked as spam!

6. Use Social Media 

Did you know that about 3.5 billion of the world’s population is online? Most people are active social media users. When marketing food online, social media is a crucial tool that you need to embrace. 

Within a second of scrolling through your Facebook or Instagram home page, it’s highly likely that you’ll bump into a picture or video of food. Online food and beverage marketing are booming in different social media marketing. Sites such as Pinterest, Instagram, and Facebook are the best for food marketing as they highly encourage visuals.

If you’re new to social marketing, check out what your competitors are doing and get a notch higher. From the assessment, you will learn what’s trending and how other businesses convey their marketing information. Once you get the hang of it, post often and keep engaging your followers to know areas that you need to modify. 

Online Food and Beverage Marketing Is the Best Way to Land a Variety of Customers 

Given that many consumers are using the internet, you can never go wrong marketing food online. In fact, online food and beverage marketing are likely to get you more clients than you would get with traditional marketing strategies. It is crucial to note that online marketing goes beyond posting your food items on your website or social media pages.  

If you’re unsure how to execute digital marketing for your food and beverage online business, work with the experts. Within a short while, the resultant traffic and conversion will be worth the investment. 

Are you looking for digital marketing and creative services for your online food and beverage business? Contact us today for exceptional support in your project. 

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Social Media

Instagram has blossomed into a B2B/B2C platform over the past few years and we are here to show you how to take advantage of it!  Here are some helpful tips that will boost your business’ account in 2019!

Timing is Everything— Instagram Business

 The ever so popular question when it comes to Instagram is, “when should I post?” There is not a one size fits all answer but there are tools to help you find the answer that best suits your account. 

If you have a business account, you can use Instagram analytics to see when exactly your followers are active, so your posts get in front of more people. 

There are also tools out there that can assist you with this like, WhenToPost app which dives deep into your account’s insights and lets you know when your potential for max engagement is at its peak. 

Double Down on Distribution—

Instagram can be tricky; the algorithm can throw a post that you thought would really catch people’s attention into left field and end up getting little to no engagement.

This is where stories come in. 

Not only will you post that photo or video but get on your story and let your followers know that you just uploaded new content.  This way, if they miss it on their feed they will see your story at the top and be directed to your page’s newest piece. 

Comments are Vital—

When you get a comment on a post your first reaction should be to comment back. 

Do not just comment an emoji or “thanks”; be insightful and conversational with your commenters and create a conversation that others can join in on ask well.

Community Outreach—

The key to growing a community is to be active in it.  Just like you respond to those who comment on your posts you should do the same on other people’s posts. 

Search a popular hashtag and comment leaving a question or feedback pertaining to the post. 

Skim the comments for questions you may have the answer to. 

The more you are active, the more people on Instagram will know you.  Make sure you are adding value, though, so you aren’t known for the wrong reasons. 

Liking other users’ comments—

While you are surfing the community doing your best to add value, keep an eye out for others who have something to offer as well. 

Like comments that add insight to the niche you are in to show that person you acknowledge their comment and/or agree with what they said. 

Think of it as giving props to those who are making the community a better place, you may make a few friends along the way.

BONUS TIP: Be Direct in your Direct Messages—

A somewhat new feature on Instagram is the ability to send voice memos through DM. 

As voice continues to grow in 2019 use this to your advantage to connect with your followers.  Use this feature to say hello to new followers, say thank you to those who have supported you along the way and even answer questions this way. 

Putting a voice in the mix can create a connection with your followers that is unique and personable. 

Stay Consistent—

Whether you post five times a week or ten times a week it is crucial you stay consistent and on schedule. 

Times of day may change depending on your engagements and activity that was mentioned before but posting on a regular basis is a big step in staying relevant in the busy realm of Instagram.

Pay Attention to what Works—

Using the analytics Instagram provides for you it is highly recommended that you look at your past posts and see what did best; what had high engagement, what sparked up a conversation, what is it that worked in the past that will work for you in the future.  Always try to learn something from what the insights tell you so your posts can stay effective.

Try using these tips in your Instagram strategy this year, keep in mind that none of these are going to make your business account an overnight success.  Just like you stay consistent in posting new content, stay consistent in applying these steps and watch your Instagram turn into something you are proud of and that ultimately works for your business’ goals!

Still looking for help growing your account?

Our team at Forge Digital Marketing has dedicated account managers that know how to grow your social media engagement in your business’ niche. Contact us today!

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Blogging, Email Marketing, Marketing, Social Media, Video

Constantly producing high-quality content that is desirable is quite challenging, so make it a little easier on yourself by repurposing that content — turning it into other formats! We call this a content repurposing framework.

Studies reveal that while half of marketers struggle to produce enough content, only 29% repurpose content strategically.

Sounds like a huge area for opportunity right?

You are correct!

So consider spreading your brilliant content as far as possible and learn how to maximize its use to maximize your traffic!

Here’s how to repurpose your content:Canva for content repurposing - How to repurpose content marketing - Forge Digital Marketing | Naperville, IL

1 – Create content with the idea of repurposing it for something else.

This will make it easier to divide and mold it the way you want for another medium.

In addition, creating something with the idea of ultimately using it for something else gives rise to all around better content.

Content can be longer and more in-depth, dividing into sections as needed. This way, your audience will not feel like you are cutting corners.

It is equally important to create graphics with the intent of repurposing. They need to be embedded inline with your post and go along with your social channels.

If you lack resources of a professional graphic designer, consider using an online tool like Canva which allows you to create one image and size it for multiple applications like social media channels, blog images, and more.

 

2 – Make scroll-stopping content

Make that content (on whatever medium) really awesome.

Like, 10X content–ten times better than anything ever produced.

So it will probably be pretty lengthy.

Start with strong keyword research (obviously). You don’t want to spend a lot of time creating something no one really cares about or will search for on the internet.

Implement the Skyscraper Technique, coined by Brian Dean of Backlinko, so your content is extra mind-blowing.

Study similar content that ranks for your chosen keyword  (check out Neil Patel’s free tool, Ubersuggest) and fill in any missing information and/or offer new ideas to make your content extra desirable. Stay relevant and scatter keywords that will harness good traffic throughout.

Neil Patel - Ubersuggest
3 – Use convenient tools to help you repurpose content

Repurpose, repurpose, repurpose!

There are tons of tools to make turning your pre-existing content into something else more seamless: 

PrintFriendly will transform your blog post into PDFs. Just paste a URL and click a button. It is free!

SlideShare is also free and turns any article content into a slide deck.


4 – Turn written word into easily consumable video

 

Turning written words into video clips can be a lot more tricky if you don’t have an in-house video editing person. However, it’s very worth investing in video editing or animation services as it often takes a while longer to read something than to watch it. 

Did you know? Customers who watch video from your company are 2-3x more likely to convert than those who do not.

Consider creating explainer videos or star on screen yourself! Work on a condensed script so that you do not appear clueless in front of the camera.

Videos are a great way to show, not tell. You can further repurpose videos on different platforms. Publish on Facebook or on LinkedIn, or even make a YouTube mini-series with strong calls to action at the end of each clip to attract traffic.

 


Do you repurpose your content? If so, leave a comment below with your best tip or hack!

Need help boosting your content marketing strategy? Request your free discovery call with the Forge team now.


 

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Branding, Social Media
I’d like to let you in a little well-kept secret: the Denny’s tumblr. If you haven’t seen it, please check it out. It reads less like a major corporation and more like some fourteen year old drank a Monster and started a blog about… eggs? (Seriously, there seems to be an underlying theme of obsession with eggs here, understandably so.)   What do you think of when you hear “Denny’s”? Boring old diner that your grandparents go  to? That 24/7 dinner where (rumour has it) if you go at 3 am, you may fall into a Denny’s-esque Twilight Zone, never to return?     Maybe you think of their wild Tumblr account, with their ridiculous and often-times questionable responses to their fan’s inquiries. Denny’s is introducing themselves to the millennials and generation Z as a much cooler, much snarkier version of the Denny’s your mom and dad know and love.   Don’t believe me? Look at how integrated their tumblr has become with internet-speak. No high-fluentent wordings and proper capitalization here! No ma’am, Denny’s is changing the game when it comes to marketing a pancake diner. denny's tumblr Or perhaps…   How can we learn from the Denny’s tumblr? Almost every product can benefit and gain positive PR by “getting with the times.” I do not mean desperately slapping your brand on a meme and calling it a day. Denny’s has cultivated something truly unique here – and they have a whole generation hooked on their sardonic words. They’re over here like:   Recognizing how this generation differs from the last. We’re a little less serious, our humor as evolved (or taken two steps back, your call), and we identify with brands that are more brutally honest than try to win us over with lots of fancy guarantees.   Rock on, Denny’s. Keep showin’ us how it’s done. Want more microtrend marketing brilliance? Read more here: A Mega Idea: The Microtrend
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Social Media
Yesterday, Instagram announced it will finally be rolling out an in-app shopping feature. Warby Parker from Instagram for Business on Vimeo. Instagram’s meteoric rise has been attributed to the intense emphasis on mobile phone use. Instagram is known for beautiful photography including the evolution of a new style of photo, the flat lay, which involves an overhead view of objects, often times including one or more retail items, and appeals to the organized-obsessed in each of us. The company has put a lot of effort into creating a shopping feature that creates the most seamless shopping experience, inspired by the data of how users already use the app. Instagram announced that they would be rolling the feature out with 20 retail giants including Kate Spade, Warby Parker, and JackThreads. Instagram commented the following:
“Each post will have a tap to view icon at the bottom left of a photo. When tapped, a tag will appear on various products in the post—showcasing up to five products and their prices. Once a tag is selected a new detailed view of the product will open. This functionality will bring important product information to the consumer earlier in the journey, all without having to leave the Instagram app to search. Then, if the consumer taps the Shop Now link from the product details view, they’ll go directly to that product on the business’ website, making it easier for them to buy the product they want.”
  We are so stoked for what this means for our clients and retail businesses around the world. Gary Vaynerchuk always talks about “attention arbitrage” meaning that even if you are not an early adopter of a social platform, you can still be an early adopter of a new feature. Here is the next greatest thing to happen to businesses who have built a solid following/engagement rate on Insta.   Ready to build your instafame? Get in the game before it gets away from you by contacting us now!

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Creative, Social Media
It’s almost 2017 and human beings officially have attention spans that are shorter than goldfish. Yikes. So what does that mean for promoting your business in the mobile-social revolution? VISUALS. The quicker you can communicate value to your potential target audience, the more chance you have to capture their attention and have a shot at converting them into a customer. This leads us to today’s discussion: how to take better pics to promote your business online. The best part? You don’t even have to have a big fancy DSLR camera. So whip out your smartphone, let’s do it.  
  1. STAY ON THE GRID.

They teach you fancy stuff in film school like The Rule of Thirds, but all you need to know is this quick iPhone hack. Switch the grid on! Go to settings and find Photos & Camera. Here you will find the hidden settings that were dismissed back in iOS7. Tap the switch next to Grid to turn it on. It’s about half way down, under the Camera section. Use this to line up horizons and space out subjects.

how to take better pics to promote your business on social media

2. GO INTO THE LIGHT.

A really nifty trick to shoot emotionally stimulating photos is to shoot silhouettes. Emotional recall is proven to create better brand awareness as users can more easily remember things that have moved them on some level. Silhouettes are a quick trick. Simply place your subject in front of a strong light source and shoot into the direction of the light source. Look at you, you romantic!how to take better pics to promote your business on social media

3. KEEP IT SIMPLE AND SYMMETRICAL.

Remember that grid from tip #1? Use it to center your subject directly in any of the center squares within the grid. Keep the background super simple for maximum subject focus. You can also create symmetry by placing two objects on opposing sides of the grid. Remember k.i.s.s., keep it simple and symmetrical!

how to take better pics to promote your business on social media

4. PULL YOUR FOCUS.

Once you’ve created your composition within the grid to your liking or even chosen a silhouette, make sure to choose your focal point. On most smartphones, you just need to press on the subject to pull it into focus. If you have a closer subject with some desirable detail, pull the focus to their face or detail point and watch the background magically blur out, creating a memorable, ethereal pull focus! You’re a pro!

how to take better pics to promote your business on social media

Photo tricks like these are simple and create the perfect grounds to build awareness and consideration for your brand, products, or services when promoting your business online. Try these photos out in some social media advertisements and don’t be afraid to drop us a message if you need help!

Happy snapping!

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Creative, Social Media
Social media marketing is all about the visuals. Not a graphic designer? Don’t fret. Here are 4 free tools you can use to create social media images for your brand or business!   Canva | Best Social Media Images Tools | Forge Digital Marketing
  1. Canva

Canva is one of the best free tools to create social media images and more for your business. You can select templates and customize them and either download your creations to your desktop or you can have the app for your phone or tablet. Pro tip: you really don’t need to pay for the upgraded version (unless you want multiple resizes for different placement applications).

Best for: blogs, quotes, social media posts

Over App | Best Social Media Images Tools | Forge Digital Marketing 2. Over App

Over is an amazing resource for those who need to design on the go. There are free images and daily art that you can combine at your will. Micro-transactions in the app allow for greater customization and access to new tools or photos and art. This is a more serious app for those looking to get instafamous.

Best for: instafamous folks, trendy millennial-oriented bizzes

PicMonkey | Best Social Media Images Tools | Forge Digital Marketing

3. PicMonkey

PicMonkey has literally been around for AGESSS. I used it in highschool in my first social media job to create FUN posts! PicMonkey really falls into the “cute” aesthetic more than serious (like Over). They do a great job of offering up to date holiday inspired themes for pictures and posts and have a lot of great little design assets for you. You can pay for an upgraded program if you get serious about this tool, but a lot can be done for free.

Best for: cute businesses, local organizations, schools

Adobe Spark | Best Social Media Images Tools | Forge Digital Marketing

4. Adobe Spark

There are dozens of free adobe apps that can revolutionize the creative for your business. Adobe Spark is just one more tool. This user-friendly site allows you to write what you want to say first and then apply a template and customize from there. They include a watermark on your social media images unless you share them directly from the website (bummer).

Best for: bloggers, design tech beginners

Go check out these tools for creating social media images. If you still need help, please feel free to shoot me an email and we can talk about your business’ creative needs! hi@forgedigitalmarketing.com
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