Only 63% of small businesses are utilizing a strong SEO strategy despite the proven benefits of search engine optimization. In an increasingly digital economy, your online presence matters now more than ever.
Because CBD has achieved mainstream popularity in the past few years, many CBD businesses are fledgling. How you market your business in those first few years can have a huge impact on your long-term success.
Today, we want to share the benefits of SEO for CBD companies. Due to factors like high competition and limitations on paid advertisements, you won’t want to miss out on this chance to boost your CBD business marketing.
Read on for six key benefits of adopting an SEO strategy for your CBD business.
1. Compensation for Ad Restrictions
If you’ve started your CBD business in the recent past, you may not realize that you’re facing an unusual challenge. Most popular advertising platforms put strict limitations on the CBD products you can advertise using paid ad services. For example, most will not allow paid ads for non-topical CBD products and all CBD products that contain THC.
Google has made slight adjustments to its restrictions, but only if you’re operating your business from California, Colorado, or Puerto Rico. For all other businesses and businesses that want to advertise to a national or global audience, paid ads are largely off the table.
The good news is that with a strong SEO strategy, you can still boost your search engine ranking to grab the attention of internet users searching for CBD products. Without the boost from paid ads, it’s crucial that your business gets the spotlight on popular search engines like Google.
2. Becoming a CBD Thought Leader
Because CBD is a new product to many consumers, most people are still trying to understand the benefits and potential drawbacks of using CBD. Research and studies are still in their early phases, which means that there is a lot of conflicting information out there.
One way to boost your SEO is to develop a high-quality blog where you share your thoughts and research-backed information about your products and other relevant topics. By using high-ranking keywords, you can get your blog posts in front of an audience that is seeking answers. This can position you as a thought leader in a budding industry and put you on the cutting edge of CBD marketing and research.
3. Creating Trust
All businesses should care about creating trust with consumers. However, this is especially important for businesses selling consumable products. Consumers need to know that they can trust the quality of your CBD products and the integrity of your brand before they make a purchase.
Search engine optimization is more complicated than it seems on the surface. Search engines like Google will crawl your website to make sure that it is offering quality information, fast loading speeds, and intuitive navigation. In other words, in the process of improving your SEO, you’ll improve your entire website, creating something professional, usable, and trustworthy.
Plus, increased SEO means that your brand will get more views. Research has proven that increased brand awareness increases consumer trust.
4. Boosting Web Traffic
Once again, CBD businesses face unique challenges due to the nature of the products they sell. As a CBD seller, you won’t be able to take advantage of some of the top e-commerce marketplaces like Amazon. Instead, you’ll have to rely on your own shop and website for all of your sales.
The purpose of SEO is to help your website rise to the top of major search engines. The goal is for interested consumers to stumble across your website with ease the moment they decide to search for CBD products. Because you can’t rely on major online marketplaces, you need that web traffic to land sales, and high levels of web traffic are practically guaranteed to boost sales.
5. Maximizing Marketing Costs
Chances are, you already put money into your marketing efforts. You work hard on your social media campaigns and your email newsletter. You put time and effort into generating strong product listings and content to bulk up your website.
The problem is that without an SEO strategy, a lot of those additional marketing efforts fall flat. SEO incorporates all of those individual approaches to marketing with a focus on boosting visibility. Make sure that your CBD products and expertise get the audience they deserve by boosting your search engine rankings.
6. Increasing Competitive Strength
Though CBD is a newly popular product, the competition is fierce. In fact, many companies launched because there was so much room for new business in your expanding market. Some predict that the global CBD market is worth about $3 billion because so many companies have started selling CBD products.
When faced with tough competition, the best thing you can do is rise to the top. If your website and social media are overshadowed by other companies offering similar products, it’s time to work with the algorithms, rather than letting the algorithms bury you.
As we mentioned earlier, a lot of small businesses aren’t adopting an SEO strategy. As a CBD business backed by SEO, you’re bound to become the fiercest competitor.
Don’t Overlook the Benefits of SEO for CBD Sales
Are you running a CBD business without an SEO strategy? It’s time to pay attention to the benefits of SEO for CBD sales. The best part is that you don’t have to become an SEO expert overnight to improve your business’s search engine optimization.
Instead, partner with the experts at Forge Digital Marketing. We have both SEO and CBD marketing experience, making us your perfect match. Contact us and let us know which of our digital marketing services you’re interested in so we can start customizing your campaign.