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Marketing, SEO

The U.S. Ecommerce market is expected to top $900 billion by the end of 2021, meaning more and more businesses are selling their goods online. Standing out amongst the noise is therefore crucial for many shops, especially during an era fraught with lock downs, social distancing and the new WFH revolution at hand.

In terms of differentiating yourself from your competition, Ecommerce search engine optimization is one of the best ways to do so. But how is Ecommerce search engine optimization different from regular SEO?

That’s what we’re here to look at today. Read on to find out more about Ecommerce SEO. 

What Is Ecommerce Search Engine Optimization?

Search engine optimization is the process of creating organic traffic to your websites from search engines like Google or Yahoo. It’s all about landing higher on people’s search engine results page (SERP) to get noticed better by potential customers looking for your products and services.

Most consumers won’t look past the first SERP (page 1) to find what they want. If they can’t see what they need, they’ll just choose another search engine keyword.

That’s why Ecommerce SEO is so crucial. The higher you rank in people’s searches, the more organic traffic you get. This means more traffic, which leads to more conversions and higher sales. 

How Is It Different From Regular SEO?

Search engine optimization is used in many different contexts. For example, a blog writer might use SEO to get more clicks and likes on their content.

For Ecommerce sites, their SEO will fundamentally be different from others because of their intent. You want to generate organic traffic to get people to buy your products. You want the search intent to match the keywords your website ranks for. So the purpose of ecommerce SEO is to go beyond obtaining traffic but researching keyword opportunities to align with consumer psychology. 

As such, there are a few unique ways SEO is used by Ecommerce businesses. Let’s break them down here:

Product-Focused

When ranking higher on search engines, you need to find keywords that people are constantly typing into Google. For your Ecommerce SEO, you need to find keywords that are focused on your products. 

This means finding those keywords and incorporating them into your homepage, descriptions, blog posts, and other copy. We take this a step further by keeping in mind optimizing meta data and schema data to further inform Google and other prominent search engines about the contents of your product pages. You have to target keywords crucial to your brand that are also high-ranking.

Identify Buyer Intent

When it comes to SEO, there are mainly four types of intent that a buyer exhibits: informational, navigational, commercial, and transactional.

The first one has customers looking for general information. The second type means a customer is looking for a specific service or brand. 

Commercial buyers are looking for a product but haven’t decided whether or not to buy it. Transactional buyers are looking to make a purchase here and now.

Transactional buyers are obviously the most valuable as an SEO target. By honing into keywords like “buy a camera” or “buy shirt,” you can find these buyers and increase your sales. It’s even more important to pay close attention to transactional aligned keywords in the age of Amazon where 1-2 results typically are owned by the ecommerce giant. Ask yourself, are you losing out to Amazon? If so, it’s time to get serious about your ecommerce marketing.
ecommerce-seo-agency

Developing Ecommerce SEO Strategy

When developing your Ecommerce SEO strategy, start by tracing the amount of traffic your individual pages are getting. Which ones are getting the most traffic? Do you want a specific page to get more viewers?

SEO also isn’t a one-time ordeal. You’ll constantly have to search for keywords, tag them onto images, or add metadata.

Creating this workflow might be too much for you to handle, so calling on an Ecommerce SEO company is valuable here. You should also keep an eye on the competition to see what they’re up to in terms of SEO.

Leverage Ecommerce SEO Today

Boosting organic traffic on your site means higher conversions and greater sales. Use this Ecommerce search engine optimization guide to improve your overall sales today!

Looking for reliable Ecommerce SEO services? Contact us today and we’ll get you started on a solution right away!

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SEO

Did you know that 76% of people who search for a local business on their phones visit within one day?

Almost one-third of online searches are related to the user’s location. Just under half order online then pick-up from the offline store.

If your site isn’t optimized for local search then you’re missing out on sales.

This article asks what is local SEO and how can you improve your company’s search engine placement.

Read on to discover what is Google local SEO and how to claim your listing. Learn how to get started with local SEO. And see why hiring the right local SEO team can increase your online and offline sales.

What Is Local SEO?

SEO stands for search engine optimization. It’s a process that helps your website reach the first page on Google which in turn boosts your visitor count.

Local SEO relates to improving ‘nearby’ searches. For example:

  • Plumbers near me
  • Beautician in Naperville
  • Buy CBD oil in Illinois

If your current website isn’t geared for local SEO near me keywords then you’re missing out. But how can you improve for these types of searches?

What Is Google Local SEO?

Google My Business is a free service that lets you promote your company directly within Google Search.

The listing appears on the right of the screen for desktop users and at the very top for mobile devices. You can add:

  • Contact and address details
  • Directions within an interactive map
  • Photos and opening hours

Google provides you with full analytics so you can track how many people phoned you or asked for driving directions. Combined with optimizing your website, you’ll see a marked increase in inbound traffic with the right content.

How to Get Started With Local SEO

To claim your listing, all you need is a Google account and the time and computer know-how to fill in the details. Companies that need assistance can call on us for help.

Our startup marketing package is an excellent service designed to promote your business to a local audience. It also includes PR, video production, social media, and link building.

Local SEO Help for Your Website

Google My Business is a great tool but what about your website? How can you improve your search engine results for local queries?

Ensure your address and contact details are easy to find and not hidden behind a broken link. Google actively checks for your location and will promote it if it’s easy to find.

Inbound links from other local companies in your area will also improve your position.

Our team can help with your inbound link strategy along with technical issues that can impact your site. Social media plays an important part in local SEO too and we can manage your online profiles to enhance their performance.

Forging Your Local SEO Strategy

Now you know the answers to what is local SEO and how you can do better it’s time to call the experts.

Forge Digital Marketing offers search engine optimization services including local SEO help.

Whether you sell beauty products, supplements, CBD oils, or you’re a plumber, Forge can attract more local visitors. We can set up and optimize your Google My Business account and improve your website. And we also specialize in local link-building strategies along with online and offline marketing.

Contact us today to see how we can drive more traffic to your site and store.

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SEO

Are you looking for ways to kickstart the traffic for your eCommerce site? Do you wish there were a way to refine your online marketing approach? If so, then you need to learn all that you can about eCommerce SEO.

Getting more traffic to your website isn’t the goal. It’s getting the right traffic, your target market, to your site to create higher sales conversions and start to build customer loyalty with your brand.

See below for an in-depth guide on how eCommerce SEO can give you more traffic. Use this as a foundation for your new digital marketing strategy.

What Is SEO?

Are you tired of seeing site visitors back out of your site without giving it even a 5 seconds chance? Do you wonder if there’s a way to improve the leads that are coming your way in the first place? 

Search engine optimization (SEO, for short) is your answer. In the simplest definition, SEO is the method of establishing content on your website to make it more attractive to search engine algorithms, such as Google’s algorithm.

The algorithm is changing every single day, but there are a few key factors of your site that remain constant, such as its:

  • Keyword optimization
  • Internal links
  • External links
  • Mobile-friendliness
  • Site navigation
  • Layout
  • Content

The list goes on and on. Using these factors (and many more), you’re able to attract your target market.

For example, using your buyer personas, you can determine some of the biggest pain points that your target audience has. Using those pain points, you can find keywords that match what they might search for, then use that as a primary keyword in your content.

Google has crawlers that crawl your website frequently to make sure it’s up to snuff. A professional digital marketing company can ensure that your site exceeds its expectations and draws the right people to your eCommerce store.

Ways to Improve Your eCommerce SEO

Perhaps one of your eCommerce site’s biggest struggles is beating the big companies to your target market. Perhaps you feel as if you aren’t casting a wide enough net. 

Don’t panic! These are issues that every eCommerce site faces at one point or another. Thankfully, there are tactics you can use to improve them. Here are a few of the major ways.

1. Refine Your Keyword Research

Take the current way that you research the keywords you embed in your content, then throw it out the window! Odds are, it’s no use to you anyways.

Not many eCommerce sites know the correct way to find the keywords they should be using in their blog posts, videos, product pages, etc. 

To optimize your website and make it sexy to search engines everywhere, you have to find the perfect keywords. 

Too many people make the mistake of using their preferred keyword research tool, finding the keyword with the highest search volume possible, then making that the primary in their content. 

You’ll never reach your target market that way. Keywords with that high of search volume are already being used by the big boys in your industry/niche. Once they’re at the top, they aren’t budging.

Instead, look for a balance between search volume and keyword density. For example, if you use AHrefs, then look for a search volume over 100 and a keyword density at or below 30.

That way, you’re using keywords that enough people are searching for, but don’t have a lot of people ranking for them just yet.

2. Focus on Your Product Pages 

Most eCommerce site owners view their product pages as the means to an end. They believe that these pages are only used to give the client information before they click “add to cart”. Think again!

Product pages are a phenomenal opportunity to capitalize on keywords. Research a couple that your target niche is looking for, then place them in the product description on your product pages.

While we’re on the subject, be sure to simplify your content. Put your product description in bullet points. Make them easy to read. Fire off all of the facts that your customer would want to know before they get to the point of purchase.

3. Make Your Site Mobile-Friendly

Here’s an eye-opening factoid for you: over half of internet users browse the internet using mobile phones. Not their desktops. Not their tablets. Not their laptops. Their phones.

That’s why it’s never been more important to make your eCommerce site mobile-friendly. If it isn’t, then it will scare off all your customers, no matter what niche you’re going after.

Here’s a successful habit to start when you create/edit your site moving forward: think of how it will appear on a mobile phone first. Make sure the content is chopped up helpfully so that it doesn’t look intimidating to phone users.

Not sure how to go about doing that? A digital marketing agency can help. At Forge, we can help you with your website design and development, creating content, and refining your digital marketing strategy moving forward. You no longer have to swing at curveballs!

Invest Time and Energy into Your eCommerce SEO

Now that you have seen an in-depth guide on eCommerce SEO and why it’s so important for your online business, be sure to use it to your advantage.

Be sure to read this article for more information on how you can use social media to improve your conversion rates.

For more inquiries, please be sure to reach out via our contact us page and we will be happy to assist you further.

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Email Marketing, Marketing, SEO

Did you know that 14% of Americans use CBD? That is a huge market to tap into.

To do it, you need to think about your CBD marketing strategy. Certain marketing strategies can be helpful when marketing hemp. The most important part is to do it right.

Are you interested in finding out what business marketing strategies can help you grow your cannabis business? We’ll explore how to expand your audience in this article.

Practice SEO

In any business, having an SEO company by your side is crucial. In CBD product marketing, it’s extra important to use SEO practices.

By identifying keywords that your audience uses, they’ll find your website organically.

SEO can come in two different types, on-page and off-page. Working on both will help to boost your business website’s rank and credibility on search engines.

The higher the rank, the more likely you’ll start benefitting from organic traffic. This is invaluable as you don’t have to pay for organic traffic.

In the world of cannabis marketing, this is important. Usually paid ads and other promotion methods are prohibited in this space.

Email Marketing

Building up your email marketing campaigns is essential for success in the CBD industry. With email subscribers, you already know that they’re interested in what you have to offer. You just have to leverage this so that you can make more sales and bring in more customers!

They’re a great tool for creating relationships with customers who are already familiar with your cannabis brand. They’re also great for bringing them back to your website.

If you’re in need of a CBD compliant email platform, we whole-heartedly recommend Klaviyo.

Keep ‘Em With Content

Content marketing is a powerful tool that you should use when marketing hemp. It can establish you as an authority figure within your niche and make you the go-to source for accurate information.

Remember when we spoke about SEO earlier? It’s a practice that should also be applied in your content marketing of CBD.

SEO allows users to find your content in the form of blogs on your website so that they can get the answers they need. Your blogs should also lead them to take action on your website after getting answers.

With this tool, cannabis marketing becomes much easier.

Want to know why we’re the content pros for you? Check out our ranking on bestmarijuanaguide.com.
social marketing | best cannabis marketing | best Cbd marketing and advertising

Influencer Marketing

The new way of making more sales is by using influencer marketing. Finding a candidate that fits into your niche of CBD will be the key to success here.

The candidate should be knowledgeable and an authority figure in the niche or the surrounding brand niche.

With the trust that they have, endorsing your product to their audience can gain you sales, as well as new customers. In fact, it’s also great for increasing brand awareness.

Look for influencers specifically who will create Instagram Reels and Guides as well as Tiktok videos to boost your content strategy.

Create a CBD Marketing Plan

As a business owner, you want to make sure that you’re implementing the right marketing strategies to get results. CBD marketing is important, and when done right can help you expand your audience.

With so many other things on your plate, marketing strategies should be the least of your worries. At Forge Digital Marketing, we can help you with your CBD marketing campaigns.

If you’re looking to get results and a tailored strategy for supplement marketing, please contact us today!

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SEO

Getting invested in a great digital marketing campaign requires a little background knowledge about the functions of digital marketing and how they work. There are a few terms in the digital marketing lexicon that often get mixed up or misunderstood. 

One of the common misunderstandings is the difference between SEM and SEO. We’re going to take a look at the differences between those two concepts in this article, giving you some insight into how you can conceptualize the different pieces of your marketing campaign. Hopefully, the information below can help you take the next step forward toward turning your online presence into improvements to your business.

Let’s get started:

What’s The Difference Between SEM and SEO?

It’s easy to mix these two concepts up because they’re both three-letter acronyms that start with “SE.” Additionally, they relate to a lot of the same pieces of the internet and work to achieve the same goal. 

If you’re not sure what these terms mean, SEM means “search engine marketing” and SEO means “search engine optimization.” 

Let’s take a look at both of these concepts in detail so you can get a better idea of what they are and how they’re different. 

The Basics of Search Engine Optimization

Search engine optimization is the process of tailoring your website to fit well into the set of preferences that Google sets forth for its search results. Google’s algorithm has a set of 200-plus factors that it uses to rank websites, and the purpose of SEO is to curate your site to rank highly and reflect those search factors. 

All of this is done to generate better rankings across all of your content on your site. It takes time, though, and the process can be painstaking. That said, organic SEO results stick around and solidify your place in those rankings for a long time to come. 

In other words, SEO is the long, unpaid process of creating a good name for yourself that draws business. 

The Basics of SEM

Search engine marketing, on the other hand, is paid. Platforms like Google and Facebook offer advertising options that give you the ability to market your business to thousands of people without having to generate search rankings or build a social media following. You can just invest a chunk of your ad budget, get advertisements placed on the feeds of thousands of people in your target demographic, and reap the rewards. 

That said, there’s a lot of research and planning that goes into creating the right ad. You also have to figure out who the most receptive audience will be and target them. 

So, both of these processes work toward building business for your website. SEO is free but takes time to generate. On the other hand, SEM is paid and takes almost no time at all. 

Want to Learn More about Digital Marketing?

Understanding the difference between SEM and SEO is just the first step toward having a working knowledge of how to market your business online. We’re here to help you understand those basics and even offer up our services if you feel like you need a little boost. 

Contact us to learn more about how working with a professional can take your marketing campaign where it needs to go. 

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Marketing, Sales, SEO, Uncategorized, Website Design & Development
Why reinvent the wheel? There’s no point! Get an agency on board to create and manage your e-commerce marketing strategy. There’s a whole bunch of reasons. One is that hiring e-commerce marketing professionals is a trend that never ends. Another is that you’ll make more money. We see that we’ve grabbed your attention by mentioning the dollar factor. Read on, as we zoom in on reasons why you need a pro, or a team of them, to slay that strategy for you.

1. It Saves You Money

Avoid a steep learning curve — and possible failure — by trying to handle all marketing responsibilities on your own. The benefits of outsourcing rather than trying to perform certain functions in-house are well known.  Aside from outsourcing to experts with a wealth of experience and in-depth knowledge, other benefits include:
  • a more flexible balance sheet, with outsourcing falling into the variable costs category
  • increased efficiency, as you leverage an outsourced provider’s cost structure and economies of scale
  • reduced labor costs, especially in the hiring and training departments
  • the ability to start new projects almost immediately since everyone at your chosen agency is already raring to go
  • the freedom to focus on your core business and devote most of your attention to operational priorities
  • reducing risk by acknowledging that an agency knows how to avoid risk in the area they specialize in
  • gaining a competitive edge over larger companies than yours in the marketplace

2. You Get Real SEO Expertise

At Forge Digital Marketing, we go beyond traditional SEO that focuses on keyword optimization to improve rankings in organic search results. With us, you get a full technical SEO service, or website audit. In other words, you benefit from the get-go from a code-level approach to optimize your website so that you achieve better ranking and greater visibility within organic searches. Tech SEO adapts your content, web design, and code structure so that search engines can crawl, find, and index your web pages. Other aspects of tech SEO we deal with include
  • meta content
  • page performance
  • structured data
  • device compatibility
  • digital accessibility
These aspects of technical SEO result in greater search engine visibility. Enhancing these aspects drives more organic traffic to your site. Aside from technical SEO, thought, your website content is the foundation of your e-commerce marketing strategy.

3. Keyword-Driven Content Works an E-Commerce Marketing Strategy

Building backlinks — links to your website from other websites — is part of any effective content marketing strategy. In other words, it is an inbound link. Search engines view backlinks as validation that your website content is both useful and credible. Your credibility grows and the number of backlinks increases. Building “white hat”, or legitimate backlinks is to produce high-quality content on a regular basis results in your pages ranking higher in organic search results. As the mantra goes, content is king, and so are keywords. Our agency uses the latest keyword research tools to discover what keywords will work best for your business.

4. You Can Be the Best Across All Devices

Some people erroneously think that their SEO ranking remains the same across all devices. Research has discovered that this is true for only 13% of websites. Added to that, more and more users are habitually using search functions in social media platforms such as Instagram, Twitter, and Pinterest. We use up-to-date market intel like that to give our clients the edge over their competitors. That’s another reason you should engage the pros to help you create and manage your e-commerce strategy. You instantly gain access to state-of-the-art techniques, tools, and resources. Using an agency to develop your e-commerce marketing strategy can give you the necessary boost to get ahead of your competitors because the newest techniques, tools, and resources are at your disposal. In essence, this is agile marketing in action.

5. You Get Content Management & SEO Copywriting

Content is written using keyword strategies designed to help that content rank better for targeted search queries. Your keyword strategy should also apply to page titles, meta descriptions, and header tags, for example. Forge Digital Marketing works out content recommendations that are custom made for you and perfectly aligned to your business goals. Our recommendations include input on
  • high-level messaging
  • a value proposition
  • social media integration.
  • publishing workflows and a schedule for you to stick to

6. You Get Marketing Experts

A lot of digital marketing agencies are hyped up on the digital side of things. But they often lack true marketing expertise. Forge Digital has well-grounded expertise in both. We have the kind of expertise you can rely on in areas as diverse asWe’ll also help you navigate your way through the benefits of incorporating geolocation and IP targeting into your advertising strategy. Because we are e-commerce marketing experts, we are not in the least fazed by setting up and managing paid ad campaigns. A killer PPC campaign needs a lot of thought and scrutiny — both in the planning and follow-up stages.

7. Tracking, Tracing and Regular Reports

Part of any excellent agency’s service to create an e-commerce marketing strategy for its clients is regular reporting and transparency. Forge Digital Marketing gives you a set of detailed and easy-to-understand reports every month. That way, you can track your progress, see if your KPIs are actually performing, and see what has improved and how the whole process is going. We will identify areas of CRO (conversion rate optimization) and other opportunities each month to consistently improve your approach. Read about what we have to say about SEO on our website!

Dare To Dazzle

Forge Digital Marketing is not just a bunch of geeks who know their way around all this technical stuff. We have in-depth marketing knowledge that informs the way we help you to stand out from the crowd and positively shine. Our track record with setting up an e-commerce marketing strategy for startups and SMEs is particularly good for that reason. Don’t be someone else’s guinea pig. Don’t be a hamster on a reinvented wheel. Make the most of everything your business stands for and produces. If you’re not sure what that is, come and talk to us at Forge Digital. 

You can contact us right here!
 

 

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Blogging, SEO

When someone says, “I blog”, what is your first reaction?

“Oh, how sad, they’re stuck in 2005 when bloggers were a real thing.”

Wooooowwwww. Well, it’s time stop the blog bashing and learn something new.

Did you know that people who blog for their business are more likely to drive serious traffic that can convert into qualified leads?

Here are just a few reasons why you should embrace blogging for your biz.

Why your business needs a blog | SEO Tips | Forge Digital Marketing

Become an expert

When you blog you put together a body of work that shows that you are educated about your industry. It also shows that you are passionate about that subject. This combination of education and passion is a likely indicator that your business is a sound one and based on this observation, readers are more likely to return to your website at a later time to consume more information.

This also means they are more likely to recommend your website to friends, family or coworkers. Think of all the leads this could result in!

Why your business needs a blog | SEO Tips | Forge Digital Marketing

Provide new ways to use your product/service

When you really sit down and think about it, aren’t there tons of things you know about using your products or services that another person doesn’t? That’s right! The more uses or applications you can provide to your audience, the more likely they are to purchase, or even decrease their time between purchases!

For example, if you own a coffee roasting company you should show your clients multiple drinks they can make with your coffee and even how they can recycle your packaging or even coffee grounds for multiple uses (like body scrubs or garden fertilizers)!

Why your business needs a blog | SEO Tips | Forge Digital Marketing

SEO

Most importantly, every time you blog, you have an amazing myriad of opportunities to enhance your SEO/SEM.

  • Index new page URLs to Google Search Console
  • Pack blog posts with search terms
  • Beef up internal link juice
  • New content to post on various platforms, linking back to your site
  • Image alt tags
  • H2 headers
  • So, so many more!

 

If you’re ready to start your blogging journey and would like a quote on our services, contact us below.

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