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Marketing, SEO

About 72% of marketing chiefs now say that the importance of marketing has increased in the last year. It’s no wonder global advertising revenue is forecasted to hit a record 2021 billion in 2021. That figure will grow even more in 2022.

Effective marketing can help you connect better with consumers, keeping you ahead in an increasingly competitive marketplace. But with the marketing world so dynamic and always changing, many business owners find it challenging to keep up.

One way to stay on top of marketing in your company is to partner with a top marketing agency. Many businesses already do so, with 54% of today’s companies using third-party agencies to connect with customers.

But before you hire a marketing company, it helps to know what such a company can do for you. In this blog, we highlight eight key areas a marketing agency can help you in. 

Let’s delve right in.

Branding

Your brand identity is vital to your business. It serves as a unique representation of your business and can help strengthen your relationship with customers. A strong brand identity can help make you more competitive.

Your marketing agency works with you to determine which marketing strategies can best represent your vision and brand identity across different marketing channels. They help you create an individualized brand voice, as well as a perfectly designed logo and unique graphics for your company site. 

Ultimately, your branding agency helps you forge a brand identity that stands out in the marketplace. They also help ensure that your branding stays clear and consistent across all your marketing channels.

Content and Copywriting

One of the top 2022 digital marketing trends will be the focus on high-quality content. That’s why you need to review your current content marketing strategy to check whether it’s up to snuff. 

Marketing companies are experts when it comes to creating content that engages with audiences. They can help ensure that your content boosts your business’ position as a thought leader within your industry.

The right marketing agency will have seasoned wordsmiths that help create top-quality copies for your company blog. Such content helps give your company a unique and powerful brand voice. Whether it’s emails, landing pages, web pages, newsletters, or press releases, you can count on your marketing agency to come up with content that communicates effectively with your audience. 

Search Engine Optimization (SEO)

Having a wealth of top-quality content does you no good if the content is not visible online. That’s why SEO is an indispensable part of any successful digital marketing campaign. SEO helps ensure that your website, content, and offerings show up quickly in SERPs.

A marketing agency has the SEO experts you need to carefully audit your website and content. These experts implement effective strategies to optimize your site. In doing so, your content gets to rank higher in major SERPs, which in turn drives organic traffic to your company website. 

Website Design

Your website’s design plays a massive role in how users view you. About 94% of visitors will form their impression of your overall website based on its design alone. When you hire a marketing agency, their web developers will get to work bringing its current design to the next level, so it serves your company well.

Some of the web design services that you can expect from your marketing agency include:

  • Graphic design
  • HTML coding 
  • Web interface development (UI)
  • SEO

With superior web design, you can reduce bounce rates and enhance click-through rates.

Social Media

A top marketing company will also provide social media marketing services. The vast majority of internet users are active on social media platforms, with billions visiting these sites every day. A solid social media marketing strategy can help you connect with these users.

The marketing agency you hire will most likely provide professionals who can effectively get your business’s social channels up and working. They will help you curate top-notch content and media that keep users highly engaged on your social platforms.  They can also help ensure that you have a knowledgeable person to manage your social media platforms at all times. 

PPC Marketing

Pay-per-click advertising is among the most effective tools you can use to advertise your company’s products or services. This concept involves paying publishers whenever a user clicks on your advertisement link.

Your marketing agency can provide a professional who’s an expert in PPC to help create top-grade ads on search engines and social networks. They can help identify which channels are the most cost-effective and productive for your PPC campaign.

Email Marketing

The benefits of email marketing are many, including the fact that it has one of the highest ROIs in the world of marketing. A robust email marketing strategy can help you boost your sales tremendously. 

Let a professional marketing agency take over your email marketing efforts. They can help design your messages to ensure that you’re engaging well with every sector of your audience. Among the email marketing services you can expect from the agency include:

  • The creation of email blast
  • Email automation
  • Newsletters
  • A/B testing 

A marketing agency adds a professional touch to your email marketing, helping optimize its unquestionable power.

Take Your Marketing to the Next Level With a Marketing Agency

One of the most powerful marketing tips available to businesses is to work with a marketing agency. These agencies use their expertise, experience, and resources to create a marketing campaign that delivers tremendous results. With their support, you can be sure to meet and exceed all your marketing goals.

Are you interested in elevating your marketing campaign? Contact us today and learn how we can help.

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SEO

Search engine optimization (SEO) can help more people find your business online. As your search engine rankings improve, you can generate brand awareness, website traffic, and leads. You could set your business up for lasting success as a result.

In fact, nearly 70% of online activities begin with a search engine. Most people (75%) never look beyond the first page, though. Without top-of-page rankings, customers might not even realize your brand exists.

With help from the best SEO company in Los Angeles, you can improve your rankings and reach more customers.

Not sure which agency to hire? Here are seven simple tips that can help you find the “best local SEO services near me.” With these tips, you can streamline your entire search.

Instead of wasting time searching, you can spend more time improving your rankings.

Discover the best local SEO services with these easy tips today. 

1. Look for Experience

Consider starting your search by consulting other business owners. Ask professionals within your network if they’ve worked with an SEO company in Los Angeles. If they have, ask for their firsthand account.

Their experience could help you determine which SEO companies to hire or avoid. 

Make a list of questions you want to ask. For example, determine what services the client requested. Ask if the agency was able to help, too.

If you don’t know any business owners who hired SEO agencies in the past, that’s okay. Start searching online instead. You can Google “best local SEO services near me” to get started.

Look at the businesses that appear at the top of the page. These SEO agencies are successfully using their own services to boost their rankings. You can feel confident that these agencies have the ability to boost your rankings, too.

To narrow down your options, learn more about each company’s history.

Determine when each company was established. Consider how long they’ve run and operated in Los Angeles, too. If you’re hiring a digital marketing agency, consider how long they’ve offered local SEO services. 

Look for a team with years of hands-on experience offering SEO services. Determine what businesses they’ve helped in that time, too. Try to find an agency that’s helped businesses within your industry.

Their prior experience could benefit your SEO strategy. You could save valuable time.

Make sure the SEO company in Los Angeles you choose is experienced with the latest SEO trends as well. A team familiar with the latest trends will have an easier time improving your rankings. 

2. Consider Their Services

As you Google “best local SEO services in the USA,” consider the specific services you need. Your SEO strategy will involve different tactics for improving your rankings.

First, you’ll need to gather audience and keyword research. Look for an agency that can gather this research for you. Their research will better inform your content marketing strategy.

Otherwise, you might create content that fails to align with the user’s search intent. If you’re not matching the user’s intent, your content might not appear.

Determine how the SEO agency will improve your local rankings, too.

For example, they can start by updating your Google My Business rankings. They can also help by creating location-based content.

As part of your SEO strategy, it’s also necessary to update your website. If your website isn’t mobile-optimized, fast, or secure, your rankings could drop.

Choose a local SEO agency that offers the services you need to accomplish your goals. 

3. Ask About Their Process

Once you find an agency that offers the services you need, ask about their work process.

First, they should determine who your customers are based on demographics and psychographics. They should gather keyword research before creating your content, too. 

Determine how the agency will help you create backlinks. Backlinks are one of Google’s top three ranking factors. Generating more backlinks will boost your SEO rankings.

Learning about the company’s process will help you determine if they have the know-how you need. If they don’t have a plan in place, they might waste your time and money. They might use blackhat SEO tactics to cut corners, too.

Blackhat SEO tactics could result in website penalties. You won’t appear for relevant searches if that’s the case. 

4. Review Their Tools

Ask each agency about the tools they intend to use. For example, how do they gather their keyword research? They might use tools like SEMRush, Answer the Public, Google Trends, or Keyword Planner.

A company that uses the right tools will help you make a more calculated SEO strategy. 

5. Request Case Studies

If you want to find the best local SEO services, ask for case studies. Case studies will prove the agency can help accomplish your goals. Determine what key performance indicators they tracked.

For example, the agency might determine how they helped clients generate more website traffic over time. Perhaps they track search engine rankings. They might focus on clickthrough rates and dwell times, too.

If they haven’t helped their previous clients improve their rankings, search for a different SEO agency.

6. Read Reviews

You can also learn more about each agency by speaking with their previous clients. Ask for references or client reviews. Check their Google My Business or BBB listing for reviews, too.

If the company doesn’t have a Google My Business listing, scratch them off your list. An optimized listing is essential for local SEO. Remember, you’ll want to choose an agency that utilizes its own services. 

Reading reviews can help you determine if the agency is capable of meeting a client’s expectations.

7. Discuss Pricing

Ask at least three different agencies for quotes. Gathering more than one estimate for local SEO services will help you gauge the average price. If someone’s pricing seems too good to be true, scratch them off your list.

An agency that charges a vastly reduced price might cut corners when offering services. 

Stunning SEO: 7 Tips for Finding the Best SEO Company in Los Angeles

Finding the best SEO company in Los Angeles shouldn’t feel like a hassle. Instead, use these tips to streamline your search. With these tips, you can find the best local SEO services in the USA!

With their help, you can boost your rankings and reach more customers than ever before. 

Eager to get started? We can’t wait to help!

Contact us today to discuss your local SEO strategy. 

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SEO

Did you know that Google’s algorithms continuously change over time? Google processes trillions of searches each year and it might be hard to stand out if you’re not staying up-to-date on their continuous changes. 

While it might be overwhelming to keep track of these changes and rank higher, the good news is that someone else can tackle this for you. If you look for the best SEO business in your area they can help you rank within your niche. 

How can you choose the right company for you to ensure that you see results? Read this guide on how to choose the best SEO company for your business today!

Set a Goal

Google processes over 40,000 search queries per second! When wondering how to choose an SEO company, you’ll first need to set a clear goal.

Whether you’re looking for pay-per-click management along with SEO series, an SEO audit, or ongoing help with SEO. This will help you in determining whether or not a provider could help you. 

Check Out Who They Work With

The best SEO companies for small businesses could either help a range of companies or help a specific niche. See if they’ve helped out someone within your niche in order to make sure that they have the experience necessary.

Ask them for references and case studies to see if they’re right for you. Also, if they have a blog, check it out and see what information they have to say about past and current clients. 

Metrics That Work

It’s important to find out how they measure results and make sure that it works for you. Find out what their end goal for ranking specific keywords is. 

You and your SEO company need to be on the same page when it comes to Key Performance Indicators (KPIs). Since KPIs can be numerous, it could be easy to track the wrong ones. 

The right SEO for service businesses will understand what to track. Information can be difficult to understand, that’s why you need a company that’ll break it down for you. 

Keyword Ranking

One important metric is your overall keyword ranking. Notice whether or not your keywords are ranking ever since hiring your SEO firm. 

Conversion Rate

This is the percentage of people who sign up for your newsletter, buy your product, etc. You want this number to rise after hiring an SEO expert. These are just a couple of examples but there are many more important metrics out there.

Company Knowledge

The company that you use must have plenty of knowledge on SEO and its changing processes. Along with this, you’ll want a company that’s strong in reporting, thought leadership, customer service, etc. 

Look at Past Work

Whether or not the SEO company has case studies, you’ll want to look at their performance of past and current work. Look at their client testimonials, case studies, portfolios, etc.

Industry awards could be a positive as well. Instead of finding a company that knows what to say, choose one that has proven results that they can show you. 

Meet and Greet

When you’re wondering how to find the right SEO service for your business, it’s important to have a meet and greet, whether on or offline. Have questions ready that you’ll want to ask as well. Don’t be afraid to ask questions, the right agency will expect them and be able to answer them. 

Some questions could include: 

  • How much their services cost
  • When you can expect to see results
  • What experience they have within your industry
  •  

They’re Within Budget

First, think about your budget and what you can spend overall. Take a look at the different SEO companies and see who fits within your budget.

A common mistake that companies make is choosing the most inexpensive option. SEO companies that have low rates tend to underdeliver what you’re looking for.

Set a realistic budget and stick to it. Take a look at the average price that SEO experts charge per month. Remember that the price can vary based on your company size and strategy. 


Positive Reviews

Check out their reviews on their site and on search engines. While one bad review isn’t necessarily a bad sign, watch out for a common theme. If you’re curious about our reviews, check them out on our testimonials page and on our Google Business listing.

Check Their Specialties

SEO companies might claim that they could handle every task but that’s not always the case. It’s a good idea to check out companies that have specialties in mind that you’re looking for. This could include voice search optimization, Bing ads, etc. 

Avoid Black-Hat Agencies

Watch out for companies that promise you results right away. SEO is a long process and takes a few months to see the fruits of your agency’s labor.

Black-hat SEO is when a company uses unethical practices to get you results fast. While you might see results fast, you could easily fall from the top spot or even be banned from Google. Look for white-hat SEO agencies in your searches. 

Finding the Best SEO Company for Your Needs

After exploring this guide, you should have a better idea of how to find the best SEO company for your needs. Take your time thinking about what you’re looking for and if they match your needs.

Are you dreaming of accelerating your overall SEO results and increasing conversions? Contact us today! We’ll come up with an action plan that meets your needs.

Do you have questions? We’ll answer any questions that you might have before and during the process!

good SEO companies

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SEO

Nearly 50% of all Google searches are local. Without a local search engine optimization (SEO) strategy, however, you might not reach local consumers. They could struggle to find your storefront, website, or phone number online.

Before you risk losing customers, consider optimizing your Google My Business listing. What is Google My Business, exactly? It’s an online listing that can help consumers find your business online.

As part of your overall SEO strategy, your Google My Business listing can help you rank higher on Google. Higher rankings will help you reach more customers than ever before.

Not sure how to optimize your listing? Here are seven tips on how to use Google my Business for SEO.

Experience the benefits of local SEO firsthand! Get started with these seven Google My Business optimization tips today!

1. Claim Your Listing

Before you can optimize your Google My Business (GMB) listing, make sure you’ve claimed your business online. You can claim your listing here.

As you work through these steps, make sure you’re using a Google account that’s dedicated specifically to your business. Don’t use your personal account as you complete this process. If you don’t have a business Google account, create one.

When you create a new Google account, you should see an option that reads “to manage my business.” Select that option before following the remaining prompts.

Once you’ve claimed your Google My Business listing, you can make updates and improvements to your profile. Then, you can use your GMB listing as part of your overall SEO strategy.

Why is SEO important for your business? SEO can help you rank higher on Google search pages. When someone searches for your product or service, your website and GMB listing could appear.

Ranking higher on Google can help you gain more brand visibility. As you generate brand awareness and recognition, you can remain top-of-mind. When someone needs your product or service, they could recall encountering your brand.

Understanding the importance of SEO can also allow you to experience benefits such as:

  • More website traffic
  • Increased leads and sales
  • A higher ROI
  • Positioning yourself as an industry thought leader
  • Generating brand trust and loyalty
  • Ranking higher than competitors

Many consumers don’t look beyond the first page of a search. Reaching the top of the page will ensure they see your brand first. 

2. Complete Each Section

Once you’ve claimed your GMB listing, you can learn how to use Google My Business for SEO effectively. Start by filling out every section of your profile.

As you work through this step, make sure to confirm each section is complete and accurate. Make sure the information matches what appears on your website, too. If your business appears on other online directories, match the information exactly.

For example, you should use the same abbreviations (“St.” versus “Street”) or formatting.

Neglecting to maintain consistency could impact your online presence. Your local SEO rankings might drop, too. If your rankings drop, interested customers might struggle to find you online.

Your Google My Business profile will ask for your:

  • Business name
  • Business category
  • Address
  • Phone number
  • Website URL
  • Photos and videos
  • Attributes
  • FAQs
  • Description
  • Business hours

Double-check and confirm that each piece of information matches what appears on your website. If the information is inconsistent, you could risk confusing customers.

For example, customers might try to call your business, only to dial a number that’s not in service. They might want to visit your store, only to find you’re not at that location. If you waste their time, they might choose a different business instead. 

3. Optimize the Description

Once you’ve added the necessary information to your profile, make sure to optimize your description.

Start by gathering keyword research. What keywords do people search online to find your product or service? Look for a longtail keyword that’s more precise than “flowers” or “t-shirts.”

Then, add your target keyword to your business description. Optimizing your description could help your listing appear for relevant searches. You might have an easier time generating website traffic or visitors to your store.

Try to communicate the offers, benefits, or features your business can offer customers. Focus on your unique value proposition to stand out from competitors, too.

You only have 750 characters for your description! Make sure it’s clear, creative, and concise.

4. Choose a Category

When learning how to use Google My Business for SEO, many business owners neglect to choose the right business category. The right category will help consumers find your business. You’ll increase your chances of appearing for non-branded category-specific queries.

Then, you can generate more website traffic or foot traffic, even if customers aren’t searching for your specific business.

If it applies, consider adding a secondary category to your business listing as well. 

5. Add Imagery

A picture says a thousand words, right? Optimize your listing further by adding eye-catching images. You can add both photo and video files to your GMB listing.

If you have a storefront, make sure to add photos of your shop’s interior and exterior. Consumers might have an easier time locating your business.

If you move, make sure to update the imagery.

6. Request Reviews

About 95% of people read reviews before making a purchase. Another 93% read reviews to determine the quality of a local business. Generating reviews could help brand trust grow, helping you generate leads and sales.

Ask your happy customers to post their reviews on your GMB listing. Then, use a plugin to feed those reviews to your website.

Generating fresh reviews could help with ranking higher on Google.

7. Share Regular Updates

Keep customers informed by sharing regular updates on your GMB listing.

For example, you might want to let them know if you’re closed for a holiday or event. Perhaps you want to inform customers of new products or a change in your business hours.

Sharing these updates will improve the customer experience. 

How to Use Google My Business for SEO: 7 Optimization Tips for Success

Learning how to use Google My Business for SEO shouldn’t have to feel like a hassle. Instead, use these seven optimization tips to get started. Otherwise, consider working with our experienced SEO agency.

We can help boost your rankings, allowing you to reach more customers online. 

Ready to start optimizing? We can help.

Contact our team today to get started.

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SEO
Does your eCommerce website appear when consumers search for your products? If not, you might want to use eCommerce search engine optimization (SEO). SEO for eCommerce websites can boost your search engine rankings. With higher rankings, you can generate more website traffic and sales to boost your ROI. In fact, 68% of all online activity begins with a search engine. Only 25% of people click beyond the first page, though. If your eCommerce site doesn’t appear at the top, people might not find your store. Here are nine tips that can help you use eCommerce SEO on your site. With these tips, you can boost your rankings. In time, you can appear ahead of competing stores. Set your business up for long-term growth. Start optimizing with these nine search engine optimization tips today.

1. Research Your Audience

First, it’s important not to make assumptions when developing your search engine optimization strategy. Instead, begin by gathering research. Your research will ensure you focus on the right keywords and create personalized content.  Personalization can help you show consumers you understand their interests, pain points, and needs. About 80% of consumers say being treated like a person is important to winning their business. Over 70% get annoyed when content doesn’t align with their interests. Meanwhile, 52% of customers switch brands if they fail to personalize communications. Personalizing your content could lead to a 10% lift in sales. In order to personalize your eCommerce SEO content, you need to understand who your customers are and what they care about. Start by reviewing your website analytics. Then, segment your audience into smaller buyer personas. You can distinguish customers based on:
  • Pain points
  • Interests
  • Hobbies
  • Buying behaviors
  • Age
  • Gender
  • Location
  • Household income
  • Language
  • Education
  • Marital status
For example, you might sell clothing for both men and women on your website. You can create content that appeals to each gender.  Perhaps you sell exclusive, expensive products. You might focus on consumers with a higher household income.  Understanding who your customers are will help you appeal to their search intent. The customer’s search intent indicates what they expect to find during a search. If you don’t appeal to their intent, your content might not appear for that search. 

2. Gather Keyword Research

Once you understand your audience, start gathering keyword research. Your eCommerce SEO keyword research will inform your content strategy. You can use these tools to start gathering a list of keywords:
  • SEMRush
  • Keyword Planner
  • Google Trends
  • Answer the Public
  • Ahrefs
Focus on long-tail keywords that are phrased as questions. Then, you can focus on answering the customer’s questions within a blog post. Long-tail keywords are more precise. You’ll have an easier time appealing to their search intent. Shorter keywords like “shirts” are too broad. The customer might want to find “how to tie-dye shirts” or “shirt design company.” You could struggle to appeal to the right search intent. 

3. Update Your eCommerce Website

In order to effectively use SEO for eCommerce websites, it’s important to audit your website. Google prioritizes websites that offer a positive user experience (UX). If your eCommerce site is difficult to use or navigate, consumers might leave. If they leave without exploring, your bounce rate could rise. A high bounce rate on your site can hurt your search engine rankings. Lower rankings will make it more difficult for shoppers to find your eCommerce store during a search.  Start auditing your site by running it through Google’s PageSpeed Insights, Mobile-Friendly Test, and Core Web Vitals. Make sure it’s fast and mobile-optimized for all users. Nearly 40% of people will stop interacting with a poorly designed site. Another 40% stop engaging with slow websites. A poor UX will drive 50% of people to your competitors, too. Consider working with an experienced web design and development agency to improve your site with the UX in mind.

4. Create Quality Blog Content

Creating high-quality, engaging blog posts can help you attract more customers to your eCommerce website. Start by reviewing your keyword research. Choose a single focus keyword for each blog post. Then, create content that appeals to the user’s interests. Experiment with different types of posts, including:
  • Infographics
  • eBooks
  • Videos (Q&A, product demos, how-to, etc.)
  • Blog posts/articles
  • Polls
  • Quizzes
  • VR/AR
Make sure your posts are informative and helpful. Provide readers with information they can’t find anywhere else.

5. Optimize Your Pages

In order to use SEO for websites, you’ll need to optimize your content with keywords. Make sure each page has a unique focus keyword. Then, include your keyword in the:
  • URL
  • Page title
  • Meta description
  • Opening and closing paragraphs
  • Body text
  • An H1 header
  • Image alt text
  • Image file name
Avoid keyword stuffing by using synonyms and related keywords on each page. Make sure to optimize each product page, too!

6. Generate Links

There are three types of links that can enhance your eCommerce SEO strategy. Internal links send readers to other pages on your website. For example, you can link to a product page within one of your blog posts. External links send readers to other websites. You can link to studies, research, or other blogs. Backlinks are links that send readers on other websites to your eCommerce store. Backlinks with a high domain authority can boost your SEO rankings. Consider guest blogging or working with an influencer to generate backlinks. 

7. Track SEO Trends

Google’s search engine algorithm changes throughout the year. Make an effort to track the latest SEO trends. For example, featured snippets and voice search are gaining popularity. Video content is becoming more popular, too. Appealing to these trends can further boost your SEO rankings. 

8. Share Your Content

Once you start creating blog posts, share them! Send an email newsletter or share your content on social media. Sharing your content will help you generate more traffic. Generating more organic traffic could further boost your SEO rankings. 

9. Work With an SEO Pro

You don’t have to develop an eCommerce SEO strategy alone. Consider using SEO services this year. Working with an SEO professional can help you further boost your SEO rankings. Then, you can experience the benefits of SEO like an influx of traffic and sales!

SEO for eCommerce Websites: 9 Tips for Higher Search Rankings

Higher search engine rankings can help you reach more customers online. Consider using SEO for eCommerce websites this year. With a strong SEO strategy, you can generate more sales than ever before. Boost your rankings with these tips today.  Need help getting started? We’re here for you. Contact us today to discuss your eCommerce SEO strategy.
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Email Marketing, Influencer Marketing, SEO, Website Design & Development

Did you know that the global cannabis market is prepared to hit $166 billion by the year 2025?

The industry is fast growing and public opinion on cannabis products is shifting towards acceptance. Dispensary advertising is difficult, but by no means impossible. 

Since cannabis finds itself in a unique situation when it comes to marketing, we have to get creative. Finding the right channels to advertise your dispensary through is a challenge that needs facing.

With the right marketing strategies, you can reach a wide audience inside your geo-targeted area and beyond. 

Keep reading to find out several dispensary advertising techniques that you can start using right now! 

1. Social Media

Social media is tricky when trying to advertise your dispensary. Most social media websites will not permit you to advertise anything cannabis-related, even legal CBD. 

Yet, it is still advised that you create a social media presence for your brand. When speaking about digital marketing, social media is one of the best ways to connect with your audience. 

You may not be able to advertise your products, but there are many ways to get around social media’s advertising restrictions. 

On Instagram, many dispensaries post user-generated content, quality photos of their products, team member profiles, and details about upcoming events. 

LinkedIn, YouTube, Twitter, and Facebook have other similar opportunities. You can build a community without advertising. 

2. Digital Ads

Almost no digital advertising platforms allow advertisements related to cannabis. Because of this, dispensary advertising often has to be done by reaching out to publications and websites directly. 

Publications within the cannabis industry are your best bet for securing a deal and reaching your intended audience. Most companies will allow negotiations concerning advertising rates on a CPC or CPM basis. 

Sometimes, advertising with cannabis-friendly platforms or individual publishers is a more successful alternative to large networks.

3. Cannabis SEO

Digital presence is the best way to get recognition for your brand.

Facebook, Twitter, and Instagram all have restricted the promotion of products related to cannabis. You have to be sure your brand is at the top of google for a search like “cannabis near me”. 

What you can do is create a website for your business. Then, drive people to your website. Create web pages with helpful content that answers questions you know your customers have.

Finding relevant SEO keywords for your website and its content can be difficult. They are marked as prohibited content by Google and other search engines. 

These search engines choose not to display data on keywords like cannabis. Likely, because the product is federally illegal. 

You can improve your search and online presence by investing in your website. Make it mobile-friendly, include your menu, and add your store’s hours. 

Additionally, you can get your business listed in directories. There are both local directories like Yelp or cannabis-related directories like Weedmaps. 

Don’t forget to ask for customer reviews. Customer reviews are often the difference between choosing you or someone else a mile down the road. A good review can go a long way to bring in more customers.

4. Brand Ambassadors 

Many dispensaries rely on brand ambassadors and word of mouth to promote their brand. This has been a very successful approach to bridging the gap that is limited advertising options. 

Cannabis retailers benefit from reaching out to their most influential customers. They have social media accounts with followers that match their customer profile. 

By identifying influencers who match your brand you can reach a larger audience. An audience that is already interested in the product you are selling.

You can collaborate with brand ambassadors or social media influencers to increase your sales. It also helps you build a trusted brand that brings in long-term profits. 

Consider encouraging new customers brought in by brand ambassadors to stay. This can be done with influencer-specific discount codes and/or a loyalty program. 

5. Billboards

Billboards are a popular way to advertise dispensaries. In most legal states, billboards are the best way to direct customers in your area to your store with little effort. 

Live in or visit a legal state that allows billboards for cannabis-related products. You’ll see dispensary billboards all over. That’s because they work! 

Still, billboard advertising for marijuana is illegal in many states or it is highly restricted. Before designing or buying a billboard for your dispensary, be sure you know the regulations in your state

Why Marketing Cannabis Is Difficult 

Marketing cannabis is difficult for the reason that it is not legal federally.

Many platforms do not allow marijuana-related advertisements on their pages. And, some states have strict advertisement restrictions for cannabis products. 

It’s especially tricky because most dispensaries are only looking for customers locally. Unlike chains, many companies that sell cannabis only need to appeal to locals within their state.

State regulations on advertising are different from one state to the next. In Maryland, a state with legalized medical usage, cannabis ads of any kind are not allowed. Yet in Washington, you may advertise on billboards. 

Knowing your state’s regulations on advertising for cannabis is highly recommended. Fines can be expensive for those who go too far.

This relatively new industry finds itself in a unique situation when it comes to marketing. That’s why we have to get creative. Finding the right channels to advertise your dispensary through is a challenge that needs facing.

Dispensary Advertising for You 

There’s no doubt that cannabis marketing is difficult. With a little bit of creativity and finesse, though, your dispensary can stand out in a state that is competitive with cannabis products.

Reaching target audience with dispensary advertising. Use hyper-local tactics and hire a great digital marketing and advertising agency. 

Contact us at Forge Digital Marketing today. Start discussing how we can help you advertise your dispensary successfully. 

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Email Marketing, Influencer Marketing, Marketing, SEO

The world is finally turning an eye toward the amazing physical, mental, and emotional health benefits of cannabis. The majority of US states have opened the door to CBD, and even THC cannabis products. Of course, some states are freer than others to sell, buy, and consume these products. 

It’s only natural for dispensaries to be popping up all over, particularly in places where there are fewer regulations regarding cannabis products. While this is ultimately a good thing, it can also make it more difficult for people like you to grow your dispensary. You have more competition now than ever. 

The question is how to market your dispensary for maximum lead generation and sales. How can you ensure you’re continuously bringing customers to your store (online or in-person)?

We want to help you answer these important questions. Keep reading for a complete guide on how to market your dispensary. 

Website Desing and Development

First, let’s focus on your website. The vast majority of Americans have taken to online shopping. Even if consumers prefer to buy cannabis products in person, you can bet they’ll be researching “dispensary near me” online first. 

Therefore, you need to develop an easy-to-use website to establish your online visibility. Not only does your website need to be intuitive and visually stimulating, but it also needs to be highly functional. Consumers shouldn’t have any problems finding contact pages, products, or blog content. 

Furthermore, your website needs to be optimized for mobile devices. Over 85% of Americans have smartphones, which they will use to access your site. If your site isn’t optimized for these types of devices, it will load slowly, be improperly formatted, and be more difficult to navigate. 

Search Engine Optimization

Having an excellent website is key. Yet, this is only half of the equation. You also need to implement an SEO strategy to drive traffic to it. 

Search engine optimization is the “behind the scenes” coding embedded in your site via keywords, meta descriptions, link-building, etc. It’s the coding used by searching engines (Google) to find the most relevant content for users. 

The better your SEO rankings are for local and industry-specific keywords, the more qualified leads you’ll generate through organic search engine searches. For example, someone looking for a “recreational dispensary near me” is more likely to click on your site if it comes up in the first few results. 

You can increase your SEO visibility by registering your site with Google My Business, developing a blog on your site full of relevant content, using link-building strategies, and more.

We recommend working with a professional SEO agency to ensure you’re ranking high on Google, Yahoo, Bing, and other search engines. Otherwise, consumers are likely to choose your competitors, rather than shopping at your dispensary. 

Social Media Marketing 

Few people would challenge the importance of social media, both in our personal and professional lives. Sure, some people avoid it in their personal lives, but your dispensary needs a strong social media presence.

We recommend starting with Facebook, Instagram, and Linked In. However, YouTube and Tik Tok are also incredibly popular apps.

Through these platforms, you can post organically to showcase your products, talk about the science behind the medicine, communicate with consumers, and more. This way, you can slowly build a following of devoted customers. 

However, you should also look into paid advertising, like Facebook Ads. These ads have the ability to expand past your organic influence into a specific group of consumers (your target market). Facebook ads will also show you exactly how well they performed based on viewer engagement. 

Influencer Marketing 

As long as we’re talking about social media marketing, we need to talk about influencer marketing. In the beginning, your social media profiles won’t have thousands of followers. It takes time and concentrated dedication to get to an elevated status or have a large following. 

In the interim, consider working with social media influencers who have already developed a large following of people. They can promote your products for you, which gives you access to their audiences. In some cases, this means hundreds of thousands, if not millions of people. 

In return, you can pay them for each post or provide them with free products. Influencers charge differently based on their standards, the number of their followers, their engagement rates, etc.  

Product Marketing 

When it comes to selling products online, imagery is a fundamental aspect of making a sale. Customers want to see what they’re buying. 

Of course, it’s not like trying to list a house online where you need to showcase every room at various angles. However, if you’re selling gummies, having professional photos taken of them to make them will make them more appealing to consumers. 

This includes investing in high-quality graphic designs for your packaging and labels. In the world of product sales, it’s all about appearances. 

Email Marketing

Email marketing is vital in today’s business world. This is for several reasons. 

First, people are always connected to their phones, tablets, and computers. If someone has subscribed to your email, you have direct access to them at all times to market your dispensary. 

Secondly, most consumers need to be reminded of a product or service several times before they decide to purchase it. By sending emails once a week, you can constantly remind people of what you have to offer. This is also a great way of promoting new products, special discounts, and more. 

Finally, email campaigns provide another way to share your content with your target audience. It isn’t always about making a sale. 

You can use your email platform to provide valuable content to your subscribers. This includes health information about CBD and THC, product guides, tips on how to ingest cannabis, and more. Ultimately, this content will serve to present you as an authority and build more credibility among your audience. 

Looking to Maximize the Potential of Your Dispensary Marketing?

There is no shortage of ways in which you can grow your dispensary. Some are better than others. But ultimately, it depends on your target market, your marketing message, and your products. 

We hope our marketing guide helps you establish a strong online presence to increase your leads and make more sales. And if you need help, that’s okay. 

That’s exactly what we’re here for. Contact us today to learn more about our services. We would love to help you put your dispensary on the map. 

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SEO, Uncategorized, Video
In 2021, SEO is extremely important. Are you aware that less than one percent of people click through to the second page of a search engine result? This means that if you wind up on the second page of search engine results, you’re as good as gone from the internet. But what few people know is that video marketing can be used to boost SEO. If you focused on customized video creation, you need to start learning the relationship between video and SEO so you can make the most of your campaign. This article will walk you through everything you need to know about video SEO, so you can make sure you wind up on that crucial first page.

The Power of the Thumbnail

It doesn’t take long searching through Google to see that when a page has a video on it, the search engine result shows up with a video in the thumbnail. A person rocketing through the world of Google will immediately have their eye pulled to this visual thumbnail. It might even inspire them to click on it. As you can see, video can help out SEO without the video even being optimized to add value. However, as with all things, adding value can only help. Let’s say your video isn’t even on your website. You’ve created a video explaining how you package a certain product, and you put it on YouTube. A client looking for your product will come across the video and click on it because they like the thumbnail. They’ll watch your video, and realize that you generate quality content, which means you truly care about your customers. If you’ve put the link to your website in your bio, they’ll scroll down and find it, click on it, and land on your website. If your website has even more video content, they’re more likely to stick around longer. The longer they stick around, the better your SEO will do. As you can, see everything in the world of online marketing is connected. This is why it’s important to make sure that you’re generating value every step of the way. There’s a rumor going around in the marketing world as well that search engines results with thumbnails in them are prioritized. It might not be true, by why not put yourself in the way of success? Once the clients land on your site, you have the opportunity to turn them into long-time customers. Make use of our conversion rate optimization service to truly shine.

Optimize Your Captions

Every space for text on your website is a space for SEO content. Keywords are the key to any SEO strategy. If you’ve done your research (and hired a good SEO company), you’ll know which keywords you need to focus on. However, you can’t simply load your website up with whatever keyword comes to mind. Google will recognize this as spamming and punish you for it. You can’t blame them — if they didn’t do this, the top website in search results would simply be websites filled with the same word over and over. Instead, you have to bake your keywords into high-quality content. The most popular option for this is online blogs. Blogs allow a high volume of constantly updated text-based content. However, ironically enough, video content allows space for text-based content well. In the caption section.  Putting out a steady stream of video content doesn’t just create value for your audience, it also gives you an opportunity to load up your site with as many SEO keywords as possible. If you have a stream of video content in addition to your blogs, you’re far more likely to blow your customers out of the water when it comes to SEO keywords.

You Can Gain Backlinks

Backlinks are one of the most important parts of an SEO strategy — if you can make them work. They’re links that come from other websites, which drive traffic to your site. If you can create awesome content that people are going to become engaged with, you’re more likely to gain mentioned on other people’s blogs, news articles, and social media posts. Some of the best marketing these days doesn’t come from marketing campaigns themselves. Video content will also enhance your profile, so you can make use of influencer marketing to a greater degree. Of course, influencers work mainly for pay. However, it will help distinguish you from competitors if you’re also known as a site that creates great content. At the end of the day, all of these types of marketing can work together. High-quality viral content can gain you more backlinks, and gain you the attention of influencers. Making use of these influencers can, in turn, cause more people to get interested in you, and can cause even more backlinks to develop. As stated earlier, in the world of digital marketing, everything is related. You only need a little push to get the ball rolling that could generate you tons of business.

Video and SEO Are Closely Related

In the world of the internet, all types of marketing can help each other out. Though SEO is a more indirect type of marketing, you can leverage your other sorts of advertising to improve it. The relationship between video and SEO is a lot closer than it seems at first. Make sure that you rely on a good video thumbnail, optimize your captions and links, and deliver on your content, and you’re sure to improve your SEO. For more information, contact us today.
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Marketing, SEO

The U.S. Ecommerce market is expected to top $900 billion by the end of 2021, meaning more and more businesses are selling their goods online. Standing out amongst the noise is therefore crucial for many shops, especially during an era fraught with lock downs, social distancing and the new WFH revolution at hand.

In terms of differentiating yourself from your competition, Ecommerce search engine optimization is one of the best ways to do so. But how is Ecommerce search engine optimization different from regular SEO?

That’s what we’re here to look at today. Read on to find out more about Ecommerce SEO. 

What Is Ecommerce Search Engine Optimization?

Search engine optimization is the process of creating organic traffic to your websites from search engines like Google or Yahoo. It’s all about landing higher on people’s search engine results page (SERP) to get noticed better by potential customers looking for your products and services.

Most consumers won’t look past the first SERP (page 1) to find what they want. If they can’t see what they need, they’ll just choose another search engine keyword.

That’s why Ecommerce SEO is so crucial. The higher you rank in people’s searches, the more organic traffic you get. This means more traffic, which leads to more conversions and higher sales. 

How Is It Different From Regular SEO?

Search engine optimization is used in many different contexts. For example, a blog writer might use SEO to get more clicks and likes on their content.

For Ecommerce sites, their SEO will fundamentally be different from others because of their intent. You want to generate organic traffic to get people to buy your products. You want the search intent to match the keywords your website ranks for. So the purpose of ecommerce SEO is to go beyond obtaining traffic but researching keyword opportunities to align with consumer psychology. 

As such, there are a few unique ways SEO is used by Ecommerce businesses. Let’s break them down here:

Product-Focused

When ranking higher on search engines, you need to find keywords that people are constantly typing into Google. For your Ecommerce SEO, you need to find keywords that are focused on your products. 

This means finding those keywords and incorporating them into your homepage, descriptions, blog posts, and other copy. We take this a step further by keeping in mind optimizing meta data and schema data to further inform Google and other prominent search engines about the contents of your product pages. You have to target keywords crucial to your brand that are also high-ranking.

Identify Buyer Intent

When it comes to SEO, there are mainly four types of intent that a buyer exhibits: informational, navigational, commercial, and transactional.

The first one has customers looking for general information. The second type means a customer is looking for a specific service or brand. 

Commercial buyers are looking for a product but haven’t decided whether or not to buy it. Transactional buyers are looking to make a purchase here and now.

Transactional buyers are obviously the most valuable as an SEO target. By honing into keywords like “buy a camera” or “buy shirt,” you can find these buyers and increase your sales. It’s even more important to pay close attention to transactional aligned keywords in the age of Amazon where 1-2 results typically are owned by the ecommerce giant. Ask yourself, are you losing out to Amazon? If so, it’s time to get serious about your ecommerce marketing.
ecommerce-seo-agency

Developing Ecommerce SEO Strategy

When developing your Ecommerce SEO strategy, start by tracing the amount of traffic your individual pages are getting. Which ones are getting the most traffic? Do you want a specific page to get more viewers?

SEO also isn’t a one-time ordeal. You’ll constantly have to search for keywords, tag them onto images, or add metadata.

Creating this workflow might be too much for you to handle, so calling on an Ecommerce SEO company is valuable here. You should also keep an eye on the competition to see what they’re up to in terms of SEO.

Leverage Ecommerce SEO Today

Boosting organic traffic on your site means higher conversions and greater sales. Use this Ecommerce search engine optimization guide to improve your overall sales today!

Looking for reliable Ecommerce SEO services? Contact us today and we’ll get you started on a solution right away!

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SEO

Did you know that 76% of people who search for a local business on their phones visit within one day?

Almost one-third of online searches are related to the user’s location. Just under half order online then pick-up from the offline store.

If your site isn’t optimized for local search then you’re missing out on sales.

This article asks what is local SEO and how can you improve your company’s search engine placement.

Read on to discover what is Google local SEO and how to claim your listing. Learn how to get started with local SEO. And see why hiring the right local SEO team can increase your online and offline sales.

What Is Local SEO?

SEO stands for search engine optimization. It’s a process that helps your website reach the first page on Google which in turn boosts your visitor count.

Local SEO relates to improving ‘nearby’ searches. For example:

  • Plumbers near me
  • Beautician in Naperville
  • Buy CBD oil in Illinois

If your current website isn’t geared for local SEO near me keywords then you’re missing out. But how can you improve for these types of searches?

What Is Google Local SEO?

Google My Business is a free service that lets you promote your company directly within Google Search.

The listing appears on the right of the screen for desktop users and at the very top for mobile devices. You can add:

  • Contact and address details
  • Directions within an interactive map
  • Photos and opening hours

Google provides you with full analytics so you can track how many people phoned you or asked for driving directions. Combined with optimizing your website, you’ll see a marked increase in inbound traffic with the right content.

How to Get Started With Local SEO

To claim your listing, all you need is a Google account and the time and computer know-how to fill in the details. Companies that need assistance can call on us for help.

Our startup marketing package is an excellent service designed to promote your business to a local audience. It also includes PR, video production, social media, and link building.

Local SEO Help for Your Website

Google My Business is a great tool but what about your website? How can you improve your search engine results for local queries?

Ensure your address and contact details are easy to find and not hidden behind a broken link. Google actively checks for your location and will promote it if it’s easy to find.

Inbound links from other local companies in your area will also improve your position.

Our team can help with your inbound link strategy along with technical issues that can impact your site. Social media plays an important part in local SEO too and we can manage your online profiles to enhance their performance.

Forging Your Local SEO Strategy

Now you know the answers to what is local SEO and how you can do better it’s time to call the experts.

Forge Digital Marketing offers search engine optimization services including local SEO help.

Whether you sell beauty products, supplements, CBD oils, or you’re a plumber, Forge can attract more local visitors. We can set up and optimize your Google My Business account and improve your website. And we also specialize in local link-building strategies along with online and offline marketing.

Contact us today to see how we can drive more traffic to your site and store.

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