About 72% of marketing chiefs now say that the importance of marketing has increased in the last year. It’s no wonder global advertising revenue is forecasted to hit a record 2021 billion in 2021. That figure will grow even more in 2022.
Effective marketing can help you connect better with consumers, keeping you ahead in an increasingly competitive marketplace. But with the marketing world so dynamic and always changing, many business owners find it challenging to keep up.
One way to stay on top of marketing in your company is to partner with a top marketing agency. Many businesses already do so, with 54% of today’s companies using third-party agencies to connect with customers.
But before you hire a marketing company, it helps to know what such a company can do for you. In this blog, we highlight eight key areas a marketing agency can help you in.
Let’s delve right in.
Your brand identity is vital to your business. It serves as a unique representation of your business and can help strengthen your relationship with customers. A strong brand identity can help make you more competitive.
Your marketing agency works with you to determine which marketing strategies can best represent your vision and brand identity across different marketing channels. They help you create an individualized brand voice, as well as a perfectly designed logo and unique graphics for your company site.
Ultimately, your branding agency helps you forge a brand identity that stands out in the marketplace. They also help ensure that your branding stays clear and consistent across all your marketing channels.
Content and Copywriting
One of the top 2022 digital marketing trends will be the focus on high-quality content. That’s why you need to review your current content marketing strategy to check whether it’s up to snuff.
Marketing companies are experts when it comes to creating content that engages with audiences. They can help ensure that your content boosts your business’ position as a thought leader within your industry.
The right marketing agency will have seasoned wordsmiths that help create top-quality copies for your company blog. Such content helps give your company a unique and powerful brand voice. Whether it’s emails, landing pages, web pages, newsletters, or press releases, you can count on your marketing agency to come up with content that communicates effectively with your audience.
Search Engine Optimization (SEO)
Having a wealth of top-quality content does you no good if the content is not visible online. That’s why SEO is an indispensable part of any successful digital marketing campaign. SEO helps ensure that your website, content, and offerings show up quickly in SERPs.
A marketing agency has the SEO experts you need to carefully audit your website and content. These experts implement effective strategies to optimize your site. In doing so, your content gets to rank higher in major SERPs, which in turn drives organic traffic to your company website.
Your website’s design plays a massive role in how users view you. About 94% of visitors will form their impression of your overall website based on its design alone. When you hire a marketing agency, their web developers will get to work bringing its current design to the next level, so it serves your company well.
Some of the web design services that you can expect from your marketing agency include:
- Graphic design
- HTML coding
- Web interface development (UI)
With superior web design, you can reduce bounce rates and enhance click-through rates.
A top marketing company will also provide social media marketing services. The vast majority of internet users are active on social media platforms, with billions visiting these sites every day. A solid social media marketing strategy can help you connect with these users.
The marketing agency you hire will most likely provide professionals who can effectively get your business’s social channels up and working. They will help you curate top-notch content and media that keep users highly engaged on your social platforms. They can also help ensure that you have a knowledgeable person to manage your social media platforms at all times.
Pay-per-click advertising is among the most effective tools you can use to advertise your company’s products or services. This concept involves paying publishers whenever a user clicks on your advertisement link.
Your marketing agency can provide a professional who’s an expert in PPC to help create top-grade ads on search engines and social networks. They can help identify which channels are the most cost-effective and productive for your PPC campaign.
The benefits of email marketing are many, including the fact that it has one of the highest ROIs in the world of marketing. A robust email marketing strategy can help you boost your sales tremendously.
Let a professional marketing agency take over your email marketing efforts. They can help design your messages to ensure that you’re engaging well with every sector of your audience. Among the email marketing services you can expect from the agency include:
- The creation of email blast
- Email automation
- A/B testing
A marketing agency adds a professional touch to your email marketing, helping optimize its unquestionable power.
Take Your Marketing to the Next Level With a Marketing Agency
One of the most powerful marketing tips available to businesses is to work with a marketing agency. These agencies use their expertise, experience, and resources to create a marketing campaign that delivers tremendous results. With their support, you can be sure to meet and exceed all your marketing goals.
Are you interested in elevating your marketing campaign? Contact us today and learn how we can help.