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Email Marketing, Marketing, Sales

Utilizing email marketing stands out as one of the most powerful methods to connect with existing customers, prospective clients, and leads. It offers a direct avenue to deliver pertinent information about your business directly into their personal space: their inbox. However, there is a misconception that emails lack effectiveness due to their open rates typically falling below 100%.

In truth, a favorable open rate for emails typically ranges between 20% and 30%, which is sufficient for audience engagement, driving sales, and fostering business growth.

The significance of your open rate cannot be overstated when it comes to tracking performance metrics. While click-through rates and other conversion metrics are crucial, they still need to be improved if recipients fail to open your emails initially.

A high open rate is indispensable; without it, even the most flawlessly crafted email campaign is destined to fall short.

If you’re looking for help with how to maintain a solid email open rate or aspire to surpass the average and increase your campaign or account-wide open rates, you’ve landed in the right spot.

This comprehensive guide will address all aspects of achieving a commendable email open rate, encompassing the influencing factors and methods for calculating it!

Let’s dive in!

What is an Email Open Rate?

Open rate mainly specifies the percentage of the emails opened by recipients compared to the emails sent. The email open rate represents the proportion of subscribers who open a particular email among your total subscriber base. 

For instance, a 35% open rate means that 35 out of 100 subscribers opened your email.

While email open rates alone may not determine the success of email marketing efforts, grasping this metric holds significance for business owners and marketers due to the following reasons:

  1. Open rates offer insights into the effectiveness of different email formats among your subscribers.
  2. A low open rate could negatively impact the sender’s reputation and consequently affect deliverability.
  3. Open rates serve as early indicators for other crucial email marketing metrics such as click-through and conversion rates.
  4. Tracking and analyzing open rates are essential components of A/B testing strategies.

How to Perfectly Calculate Email Open Rate?

Calculate Email Open Rate

To compute the email open rate, simply divide the count of recipients who opened your email by the total number of recipients it was sent to. The formula is:

Email open rate = (Number of recipients who opened the email / Total number of recipients) x 100

There are two variations of open rates: unique and total.

The unique open rate represents the percentage of individual recipients who opened your email upon receiving it in their inbox.

Conversely, the total open rate encompasses all instances where a recipient opened your email, regardless of whether they opened it multiple times.

While the open rate serves as a foundational metric for the success of email marketing campaigns, it’s essential to consider other metrics for a comprehensive evaluation. Metrics such as response rate, bounce rate, conversion rate, unsubscribe rate, and click-through rate play crucial roles in assessing campaign effectiveness.

Read more: What is Email Deliverability?

What is Considered a Good Email Open Rate?

This question is common among email marketers, business proprietors, and entrepreneurs alike.

In essence, a favorable email open rate typically falls within the range of 15-25%. More specific data is available when discussing your specific industry niche and competition. 

For example, Klaviyo’s 2024 Benchmarks dictate that Food and Beverage average open rates should average around 40%, while Health and Beauty email open rates average around 37%.

D2C ecommerce email marketing standards are much higher than general B2B businesses. You can look at the graphs below ->

D2C – Food and Beverage company average email open rates – 40%

Food and Beverage average open rates

B2B – Health and Beauty company average email open rates – 37%

Health and Beauty average open rates

Yet, the matter isn’t quite that simple.

To accurately gauge an email open rate and discern what resonates with your audience, it’s crucial to distinguish between open rates on various devices such as mobile, desktop, and tablets.

Furthermore, each industry maintains its own set of email marketing benchmarks, making it valuable to be aware of these average industry rates for email.

Here’s how Forge Digital Marketing turned around a dismal open rate for one of our clients: 

We took OurKids online supplement eCommerce store from a highly damaged 3% open rate to over 38% in just a few weeks. We filtered out spammy emails, segmented based on past buyer history, deployed Klaviyo’s AI predictive gender analytics, and surveyed the customer base, incentivizing them to manage their email preferences, further informing custom segments.

If you’re seeking ways to enhance the effectiveness of your emails or are puzzled by why your emails aren’t yielding the desired outcomes, employing email tracking software is advisable. It provides comprehensive data necessary for fortifying and refining your email campaigns.

Read more: How to set goals for email marketing campaign success?

Email statistics – Latest 2024 update

Email marketing stands out as a formidable tool for B2B enterprises seeking to boost lead generation and sales.

Through email marketing, B2B firms can disseminate content to subscribers, effectively informing them about their products or services while fostering conversions from leads to customers.

A 2024 Content Marketing Institute report highlights that 73% of B2B marketers integrate an email newsletter into their content marketing strategy. Moreover, the same report emphasizes that 71% of them prioritize email engagement as a critical metric for gauging their content’s performance. Statista reports the below email marketing stats:

  • 56% of those surveyed indicated possessing a minimum of three email addresses.
  • Email usage is a daily habit for 88% of respondents. Regarding inbox management, 39% check their emails three to five times per day.
  • In terms of time spent on email, 36% of participants spend less than an hour daily, whereas 21% dedicate between two to five hours.
  • Critical work messages drive 80% of individuals to check their emails regularly. Seeking discounts from brands motivates 40% of respondents to check their inboxes. 
  • For 47% of respondents, the primary reason for opening emails from a brand is the relevance of the messages received.
  • Preference for concise emails is high, with 66% favoring brevity compared to only 6% who prefer longer emails.
  • However, 28% prioritize content relevance over email length.
  • When determining spam, 78% mark emails as such if they “look like spam,” while 54% do so if permission was not granted by the sender.
  • Additionally, 49% report spam if there’s no option to unsubscribe.

Refer to email marketing trends driving revenue and engagement in 2023.

What Aspects Affect an Email Open Rate?

Understanding the concept of email open rates is crucial, but equally important is recognizing the various factors that influence them. Delving into these variables enables a clearer interpretation of your email campaign outcomes and offers insights into your performance relative to industry norms.

Several elements can affect the open rate:

1. Subject lines

The initial impression is often set by the subject line, making it pivotal. Weak, vague, or irrelevant subject lines diminish the likelihood of recipients opening your emails.

2. Sender information

The sender’s identity and how easily recipients recognize it also impact open rates. Whether emails originate from your CEO’s details or your brand’s name can significantly influence engagement. Experimenting with sender information allows you to gauge subscribers’ preferences.

3. Bad timing

Perfect content can be overshadowed by bad timing. Sending emails at inappropriate times can negatively impact open rates. Identifying the optimal sending times beforehand is crucial for maximizing engagement.

4. Segmentation

Failure to segment your subscriber list results in irrelevant emails reaching recipients, leading to decreased engagement over time. Utilizing segmentation and tags enhances relevance, thereby increasing the value of your emails to recipients. At Forge Digital Marketing, we say if you’re not segmenting, you’re not selling!

Can We Increase the Email Open Rate?

Increase the Email Open Rate

Achieving good email open rates requires persistent effort. Email open rates improve gradually over time through consistent dedication and the right amount of hard work.

Think of email marketing as crafting your favorite dish. Each ingredient contributes its flavor to the final taste.

When evaluating the effectiveness of email marketing, every metric holds significance and merits equal attention.

The key isn’t to focus on a single email performance metric but rather on how many recipients you can motivate to take action.

Email open rates serve as the foundation of your email marketing strategy. No matter how enticing your offers and content may be, they are futile if recipients don’t open your emails.

Expecting a 100% email open rate from the outset or even within the initial campaigns is unrealistic.

Consistency, perseverance, creativity, testing, analysis, and segmentation are the ingredients that gradually blend to create a marketing channel that delights and resonates with your audience.

Try out cold email marketing and list-warming techniques in the beginning to get people aware of your services.

Top Steps to Measure Your Email Open Rate According to Industry Benchmarks

 

Klaviyo campaign performance

Understanding your email open rates requires more than just industry benchmarks; it demands insight into your performance. Follow these 5 steps to gauge and interpret your email open rates effectively:

Step 1: Review Your Past Year’s Open Rates

Delve into your email history for the past 12 months. By scrutinizing this data, you’ll grasp how seasonal shifts, special events, and sales cycles influence your open rates. Don’t forget to track click-through and bounce rates alongside open rates for a comprehensive picture of your email engagement.

Step 2: Calculate Your Average Open Rate

Compute your average open rate over the preceding year. Sum up individual open rates and divide by the total number of emails sent within that timeframe. This establishes your baseline. Ensure to establish baselines for other relevant metrics as well.

Step 3: Identify Anomalies

Spot outliers, both positive and negative. Did a specific email significantly outperform or underperform? What about your flows and automations? Try to discern the reasons behind these exceptional performances.

Step 4: Detect Patterns

Uncover recurring patterns in your data. Does a certain topic consistently drive higher or lower engagement? How about the timing of your sends? Analyze which subject line types resonate better with your audience. Document these insights to refine your future strategies. 

BONUS TIP: If you’re not sure why certain email campaigns or flows outperform others, begin to create a split-testing campaign objective. Through isolating one area of difference, i.e. a subject line with or without an emoji, or a standard call to action button vs. an electric orange one that pops off the page, and splitting two versions with one isolated test difference amongst similar user segments, you can uncover sound, data-backed reasoning behind performance patterns.

Step 5: Set Achievable Goals

Define targets for your open rate and other key metrics you wish to enhance. Determine how much improvement you aim for compared to your current baseline. While referencing industry averages can provide context, prioritize setting goals that align with your unique circumstances rather than fixating solely on external benchmarks.

Check out our case study for an eCommerce brand, that gained revenue of $2M in just 14 days through the Klaviyo email campaign.

Remarkable Tips to Improve Your Email Open Rates

 

Tips to Improve Your Email Open Rates

 

1) Target Your Subscriber Base

While expanding your email list, it’s tempting to aim for quantity over quality. However, focusing on attracting genuinely interested subscribers is key. 

Before inviting individuals to join your email list, ensure they’re a good fit by offering a relevant lead magnet. The emphasis here is on relevance.

For instance, instead of generic giveaways like an iPad, offer something tailored to your target audience:

  • Free product samples
  • Opportunities to win high-end products
  • Comprehensive guides related to your niche
  • First purchase coupon codes
  • Software or service trials
  • Exclusive webinar access

Your aim should be an engaged email list comprising quality leads. A smaller, engaged list far surpasses a larger one disinterested in your offerings.

2) Personalize Your Outreach

Many marketers indiscriminately send emails to their entire list, which is an ineffective strategy. Our entrepreneur clients want desperately to send every email to every user in the list, but there is no worse way to perform email marketing than the dreaded “batch and blast” methodology. 

To ensure your emails are relevant and opened, segment your list based on interests, purchase history, location, etc. This personalized approach increases subscriber engagement. 

3) Timing Matters

Sending emails at optimal times significantly boosts open rates.

While mornings are generally favorable, analyze your data to pinpoint when your audience is most active. Tailor your sending schedule accordingly for maximum impact. Most email platforms like Klaviyo will offer some sort of rolling time sent by % of the list for many hours in the day, to help marketers establish the best times their audience is online and opening their messages. Deploy this test to learn about your best send times for email campaigns.

4) Craft Subject Lines 

Strategically Effective subject lines are pivotal in driving email opens. Utilize both direct and curiosity-driven subject lines for variety and intrigue.

Direct subject lines explicitly state what’s inside, enticing subscribers seeking specific content. For instance, “How to Achieve 1K Subscribers in 7 Days” is direct.

Curiosity-driven subject lines pique interest, compelling subscribers to open out of intrigue. For example, “You won’t believe what just happened…” sparks curiosity.

Maintain a balance between both types to sustain subscriber interest.

5) Weed Out Inactive Subscribers

Inactive subscribers hinder deliverability, so don’t hesitate to remove them from your list.

Send win-back campaigns to re-engage subscribers who haven’t interacted with your emails in the past 6 months. If unsuccessful, either unsubscribe them or transfer them to a list for occasional updates. One last option is to create a Sunset Flow to slowly phase out unengaged subscribers as a last effort to re-engage them before suppression, helping maintain a clean and active list.


6) Optimize Emails for the Mobile Platform

With nearly 70% of email opens occurring on mobile, optimizing subject lines is crucial.

Keep subject lines brief, ideally 6-10 words or 25 characters, ensuring readability on mobile devices. Use tools for free subject line tester to preview how your subject lines will appear on mobile.

7) Navigate Spam Filters

Avoid spam-associated keywords and excessive punctuation like ALL CAPS or multiple exclamation points. Monitor bounceback records to understand why certain campaigns may be flagged as spam.

Other important factors arising in April 2024 are the new Google and Yahoo sender requirements. These changes require email senders to send from a dedicated sending domain as well as adding a DMARC record to their domain DNS to ensure you’re landing in your subscribers’ inboxes. This particularly will heavily impact automated order-based flows – so don’t overlook this! Inquire on our contact page for help if you’re lost in this technical quandary!


Are You Planning to Boost Your Email Open Rate?

Then, Forge Digital Marketing’s full-service email marketing solutions can help your emails to give a perfect boost of customer engagement! Our team of experts is dedicated to crafting captivating email campaigns tailored to your brand’s unique voice and audience preferences. From eye-catching designs to compelling content, we ensure that every email delivers maximum impact and drives meaningful results. With our proven strategies and cutting-edge techniques, we’ll help you build stronger connections with your subscribers and achieve your marketing goals effortlessly. Don’t let your emails get lost in the inbox clutter – partner with Forge Digital Marketing today and watch your open rates soar! 

Frequently Asked Questions About Email Open Rate 

Q1. What is the email open and clickthrough rates by industry?

The email open and clickthrough rates vary significantly across different industries. Generally, industries like government, non-profit, and healthcare tend to have higher open rates, while retail, media, and publishing often have higher clickthrough rates. However, these rates can fluctuate based on various factors such as audience demographics, email content quality, and seasonality. 

Q2. What are the email engagement rates for larger businesses?

Larger businesses typically experience lower email engagement rates compared to smaller businesses. This is often due to factors such as larger subscriber lists leading to higher competition in recipients’ inboxes, potentially lower email personalization, and more complex organizational structures affecting content relevance.

Q3. What is the breakdown of market share for email clients on mobile and desktop?

The breakdown of market share for email clients on mobile and desktop varies over time and can depend on geographical location. However, as of recent data, popular email clients on mobile include Apple Mail, Gmail, and the native Android email app. On desktop, Outlook, Apple Mail, and Thunderbird are commonly used.

Q4. What is a good open and clickthrough rate? How do these differ for different industries?

A good open rate typically falls between 15% to 25%, while a good clickthrough rate ranges from 2% to 5%. However, these benchmarks can differ significantly across industries. For instance, industries like retail might aim for higher clickthrough rates due to the direct impact on sales, whereas industries like healthcare might prioritize open rates to ensure message visibility.

Q5. How do engagement rates vary by email frequency?

Email engagement rates often exhibit a U-shaped curve concerning email frequency. Sending too few emails can lead to decreased engagement due to a lack of brand presence while sending too many can result in subscriber fatigue and increased unsubscribes. Finding the optimal email frequency involves testing and understanding audience preferences.

Q6. How does the number of characters in the subject line affect response?

The number of characters in the subject line can significantly affect email response rates. Generally, subject lines with 6 to 10 words (~50 characters) tend to perform well as they are concise and impactful. However, the ideal length can vary based on the audience and content of the email. A/B testing subject lines with different character lengths can help determine the optimal length for maximizing response rates.

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Marketing, Sales, SEO, Video

In today’s digital landscape, video marketing has emerged as a powerhouse strategy for businesses looking to captivate their audience and drive engagement.

With the constant evolution of technology and consumer behavior, crafting a robust video marketing strategy is essential for staying ahead in the competitive market.

This ultimate guide will delve into the intricacies of creating an effective video marketing plan that resonates with your audience and achieves your business objectives.

How to Create a Video Marketing Strategy?

In a world overwhelmed with information, capturing and retaining the attention of your target audience is more challenging than ever. As today, individuals are engaging in live videos, interactive 360 videos, augmented reality, and much more.

Traditional marketing methods are no longer sufficient in today’s fast-paced digital environment. This is where video content marketing shines bright like a beacon, offering businesses a dynamic and engaging medium to convey their message.

So, let’s explore winning video strategies for a social video marketing guide!

1) Start With Your Video Goals

video content strategy

Before embarking on video production, establishing precise and quantifiable objectives for your video marketing initiative is imperative. Whether the aim is to heighten brand recognition, enhance website traffic, or amplify sales, ensure these objectives are in harmony with your broader business goals.

By clearly defining these goals, you lay a solid foundation for crafting an impactful, purposeful, and powerful video content strategy that resonates with your target audience. This strategic approach not only maximizes the effectiveness of your video marketing campaign but also contributes to the overall success and growth of your business endeavors.

Also, set goals for simple video ideas such as video format, video length, video type, video process, etc.

Check out our graphic design services for digital, print, and animation purposes.

2) Find Your Target Audience

Crafting compelling video content hinges on understanding your target audience. Thorough research reveals demographics, preferences, and pain points, enabling tailored videos that resonate. Delve into their interests and aspirations to create engaging content that captivates and connects.

By catering to their specific needs, you foster a deeper connection, increasing viewer engagement and loyalty. This approach ensures your videos are not only seen but cherished, fostering a community of dedicated followers.

Through continual refinement based on audience feedback, your content evolves, maintaining relevance and impact in an ever-changing landscape. Understanding your audience is the cornerstone of effective video content creation.

3) Frame Your Story

video marketing services

Crafting a compelling narrative lies at the core of successful video marketing. Whether through emotive storytelling, intriguing plot lines, or addressing pressing consumer needs, the art of narrative captivates audiences on a profound level.

Whether it’s showcasing your brand’s journey, sharing potential customer experiences, or demonstrating the value of your products and services, storytelling fosters a genuine connection with viewers. By weaving narratives that resonate with their aspirations, challenges, and desires, businesses can forge lasting bonds with their audience, driving engagement, loyalty, and ultimately, business growth.

In essence, storytelling transcends mere marketing; it becomes a powerful tool for building meaningful relationships with your target video audience.

Also, discover our Inbound Marketing Services to get the attention, engagement, and exposure your brand deserves.

4) Keep Creative Requirements in Mind

Maintaining a balance between creativity and relevance is paramount in crafting impactful video content. By incorporating engaging visuals, compelling storytelling, and impactful messaging, you can capture the attention of your audience and leave a lasting impression.

However, it’s essential to ensure that your creative elements align seamlessly with your brand identity and overarching marketing objectives. Whether it’s through captivating animations, authentic testimonials, or visually stunning product demonstrations, striking the right balance allows you to convey your message effectively while resonating with your target audience.

This approach not only fosters engagement but also strengthens brand recall and loyalty, ultimately driving the success of your video marketing efforts.

5) Stick to Your Timeline

Consistency is paramount in the realm of video marketing. Building a loyal audience requires a structured approach. Establishing a content calendar and adhering to a regular posting schedule are essential strategies to maintain momentum and sustain audience engagement.

Whether you opt for weekly series, monthly updates, or seasonal campaigns, maintaining a consistent presence will not only bolster brand awareness but also cultivate lasting brand loyalty among your audience.

By consistently delivering valuable content on a video platform aligned with your audience’s interests, you can establish trust and credibility, laying the foundation for long-term success in your video marketing endeavors.

6) Maintain a Realistic Video Budget

social video marketing

While video production can indeed require a significant financial investment, it’s imperative to operate within your budgetary limits. Prioritizing expenditures based on your specific objectives is crucial, ensuring that resources are allocated judiciously.

Whether you opt for outsourcing production to specialized agencies or leverage internal talent, the key is to optimize ROI while maintaining a commitment to delivering top-notch content.

By striking the right balance between cost-effectiveness and quality, you can harness the power of video marketing to achieve your business goals without stretching your financial resources beyond their limits.

Get in touch with us today, to take your social business to the next level with our Influencer Marketing Services.

Importance of Video Marketing

In the dynamic landscape of digital marketing, video has emerged as a powerful tool for businesses seeking to connect with their audience on a deeper level. Its immersive nature allows brands to convey their message effectively while captivating viewers’ attention.

Here’s why video marketing is essential for businesses in 2024 –

1) Video marketing encourages social shares, amplifying your brand’s reach and fostering community engagement. With platforms like Instagram, TikTok, and YouTube dominating social media, video content is highly shareable, making it an invaluable asset for organic growth and brand advocacy.

2) A video marketing campaign improves SEO and boosts sales and conversions. By using video content on your website and social media channels for social media marketing, you can increase dwell time, reduce bounce rates, and improve your search engine rankings. Additionally, compelling video content has been shown to drive higher conversion rates, leading to increased sales and revenue.

3) Video marketing appeals to mobile users, who represent a significant portion of internet traffic. With the rise of mobile devices, consumers prefer consuming content on the go, and video content is inherently mobile-friendly, making it accessible and engaging for users across various devices and platforms.

4) Lastly, video marketing is excellent for educating and building trust with your audience. Whether through product demonstrations, tutorials, or thought leadership content, videos allow you to showcase your expertise and establish credibility with your audience, fostering trust and loyalty over time.

The Challenges of Video Marketing

Challenges of Video Marketing

Video marketing undoubtedly offers immense potential for businesses to connect with their audience and achieve their marketing objectives. However, navigating the dynamic landscape of digital marketing presents its own set of challenges. With ever-evolving algorithms and platforms, businesses must remain agile and adaptable to stay ahead of the curve.

One of the primary challenges of video marketing is creating content that resonates with viewers. In an era where attention spans are shorter than ever, businesses must produce videos that not only capture attention but also hold it. This requires a deep understanding of your target audience’s preferences, interests, and pain points.

Moreover, developing a comprehensive video marketing strategy that aligns with your business goals and delivers tangible results can be daunting. From setting clear objectives to measuring success, every aspect of the strategy requires meticulous video content planning and execution.

Additionally, in a saturated market flooded with video content, standing out from the crowd is essential. Creating videos that not only attract views but also encourage sharing and engagement is crucial for maximizing the impact of your video marketing efforts.

Despite these challenges, businesses can overcome them by staying abreast of industry trends, leveraging data-driven insights, and continuously refining their approach to video marketing.

Also, learn about our Website & Mobile Design Services to resonate, simplify and convert with responsive website design.

How Does Video Improve Your SEO?

One of the key ways video content impacts SEO is by increasing dwell time, the duration users spend on your website or platform. Engaging videos that captivate viewers encourage them to stay longer, signaling to search engines that your content is valuable and relevant.

Additionally, videos can help reduce bounce rates by providing dynamic and interactive content that keeps users on your site. By strategically incorporating relevant keywords into video titles, descriptions, and tags, you can further enhance your SEO strategy, increasing the likelihood of your content ranking higher through analytics in SERPs and attracting a broader audience.

Thus, integrating product video content into your video marketing services is essential for maximizing online visibility and driving organic traffic to your digital assets. Short video marketing such as product or service video ads and explainer videos also helps in maximizing online presence.

Ready, Start Your Video Marketing Today!

Armed with the right video marketing tips and insights outlined in this ultimate guide, you’re now equipped to embark on your video marketing journey with confidence.

Whether you’re a small business owner or a marketing professional, harnessing the power of video content can elevate your brand presence, drive meaningful engagement, and ultimately, propel your business towards success. At Forge Digital Marketing, we sculpt success through the lens of innovation. From concept to delivery, our video marketing strategy turns ideas into immersive experiences.

So, what are you waiting for? Forge ahead with confidence, turning visions into dynamic videos that leave a lasting impression.

 

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Marketing, Sales

Shopify houses over 4 million online stores and records 2 million active users per day. Such staggering numbers are why the company registered revenue of $1.7 billion in Q2 of 2023

Still, millions of merchants struggle to increase their sales on Shopify over the long term.

It all points to the flawed assumption that the success of Shopify (as a brand) translates to success for e-commerce merchants who sell on Shopify. 

The fact is, driving consistent sales on Shopify requires the use of a winning strategy — or better still, a combination of proven strategies. You’re about to see them all in this blog. 

Your strategies for Shopify are important because they ultimately help you achieve your business goals, viz making more sales. 

Now let’s delve deeply into strategies that work on Shopify for sales and the tactics required to implement them. 

22 Proven strategies to increase sales on Shopify

Strategy #1. Content Marketing 

Content marketing leverages all kinds of content to bring your business to the forefront of your audience while providing value for the consumer. 

Without excellent content, your Shopify store will struggle to attract customers and your sales will be badly affected. 

On the one hand, quality content around your niche will help you engage your audience and build solid relationships that will ultimately reflect positively on your sales. 

Here’s an infographic (by Neil Patel) that aptly depicts how content marketing moves your audience down the sales funnel. 
Increase sales on shopify using content marketing

Now that you understand how important content marketing is to your Shopify success, let’s talk about how to do it right. 

Blogging: Create content that suits your audience

Your Shopify online store features a built-in blogging engine that allows you to share articles about your niche. Use it to create awareness for your brand while educating your target audience.

Increase sales on Shopify using blogging

Use all kinds of content to create that awareness

Your content marketing strategy shouldn’t be text blogs only. Include videos, high-quality pictures, infographics and even podcasts to deliver smashing content for your Shopify website.  

In this example, Kirrin Finch uses top-quality pictures to make their blog content even more appealing. 
Increase sales in Shopify with quality images

Leverage content marketing channels

Use content marketing channels like social media and email newsletters to broadcast your content. 

Your content must be optimized for search engines using keywords. We’re going to discuss that strategy next. 

Strategy #2. Search Engine Optimization

Search engines can organically drive potential customers to your Shopify site. But you have to first optimize your store for search engines to rank high in Search Engines Result Pages (SERPs). Here’s how to do it.  

Conduct keyword research

Keywords are search terms that users enter into search engines to discover relevant content. They’re immensely important because they help search engines satisfy the user’s search intent.

To find the right keywords you must conduct keyword research around your business niche. This can be done using Google auto-suggest. 

For example, if your business sells dog food, you can type the search term “dog food” on Google and take note of the keywords that pop up. 
Increase sales on shopify with SEO

Google Keyword Planner, Semrush and Ahrefs are tools that can help you find relevant keywords if you decide to use them. 

Use the keywords you found to create content for your blog. 

Also include those relevant keywords in your meta description, page URL, image description and blog content. But be careful to avoid keyword stuffing. Google will penalize you for that. 

P.S. Shopify allows you to edit website SEO on your product page. 

Navigate to the Product page and click on Edit. Include your title and add text that best describes the product — including your keyword in the description and title. 

Make your website easy to navigate

Google ranks websites based on how easy they are for users and crawlers to navigate. It’s the same for Shopify stores. 

Making your website easy to navigate also improves user engagement and lowers your bounce rate. The idea is to make sure a user doesn’t have to click more than three times to reach a particular product on your site. 

Your customers should be able to reach your product page in three clicks: Homepage > Product category > Product

You can do that by editing your store navigation menu structure. Head over to Online Store > Navigation and readjust your menu items. 

Blogging 

Publishing insightful blog posts around your target keyword on your website can attract organic traffic from search engines. 

Besides helping you build brand trust, educative articles also serve as a dragnet for backlinks which massively impacts your search ranking positively.

Finally, several SEO Apps on Shopify can help you level up your site for search engines. 

Strategy #3. User Generated Content

User-generated content (UGC) is created by loyal and satisfied customers about the business. UGC can be in the form of positive reviews, testimonials, social media posts, videos and podcasts. 

UGC, if used correctly, will impact your business’ ability to increase revenue through sales while retaining and adding new customers. Plus they improve your site’s visibility for search engines. 

How to get user-generated content

Ask your customers for reviews after every sale. You can ask customers to share unboxing and usage videos on their Instagram and TikTok pages with your hashtags. 

Not long ago, a video shared by TikTok user Trinidad Sandoval about the effect of an eye cream by Peter Thomas Roth went viral and caused the product to sell out in weeks.

@trinidad1967

♬ original sound – user3761092853451

Offer incentives to customers for leaving a review or posting about their purchase on social media. For example, you can offer discounts on future purchases and reward points. 

How to use user-generated content on your Shopify 

Share customer reviews on your social media pages and website. 

Use the Product Reviews app on Shopify to allow customers to leave reviews on your products

Increase sales on Shopify with product reviewsWe also love Yotpo reviews for Shopify for enhanced review capabilities like allowing customers to leave reviews with videos or photos!

Strategy #4. Paid Advertising

Paid advertising strategy can quickly take your Shopify sales to new heights if your organic strategy is proving slow. 

Using paid advertising, you can have your business in front of your target audience faster than through other organic strategies. 

Here are some types of paid advertising 

Search engine advertising. This strategy allows your business to reach customers who are searching for your products on Google, YouTube and other search engines. 

Social media advertising. Platforms like Google, Instagram, Twitter (X), and Facebook will promote your business to people based on their behavioural preferences like comments, likes and search history. 

Programmatic Advertising. Programmatic advertising automates the buying and selling of online ads using advanced algorithms and real-time bidding. It allows advertisers to target specific audiences with precision and efficiency. By leveraging data, it optimizes ad placements to reach potential customers more effectively on platforms like Shopify. We utilize third-party platforms like StackAdapt for our programmatic media buying.

Google Ads is a good place to start your paid advertising campaign. But first, you need to be clear about your target audience and your budget. 

Shopify lists some paid advertising apps that are popular among merchants on the platform as seen in this screenshot: 

Advertising apps for Shopify salesStrategy #5. Email Marketing

Email marketing can be a powerful force for driving Shopify sales as almost everyone uses email nowadays – stats put the number at 4.5 billion email users in 2023. 

A successful email marketing campaign will not just help your business make sales, it will also improve your brand awareness, customer loyalty and acquisition. 

Here are a few ways to improve your email marketing strategy

Personalize emails. Beyond addressing your customers by their first name, your email campaign must understand your customers’ needs and send them timely and relevant emails. A tool like Drip can help. 

Use a compelling CTA. Your Call To Action (CTA) is how your customers engage with your email. It has to be bold, concise and different from the body of the email. Here’s an example of a good CTA from Netflix.

Increase sales on Shopify with good CTA in email campaignsUse convincing subject lines. The first thing your customers see when you send your email is your subject line. That’s why you need to make it clickable and compelling. 

Segment your list. Your email campaign will convert better if you segment your audience based on various criteria like their interests, preferences, or demographics. 

Automation with a tool like Klaviyo can also help your campaign perform better.

Strategy #6. SMS marketing

SMS marketing will improve your brand awareness and help you reach your customers and potential customers faster. This strategy also keeps your audience engaged and that will often translate to sales. 

Here are a few ways to go about using an SMS marketing strategy

Send welcome messages to new customers

Welcome text messages can help you turn first-time visitors who subscribe to your list into customers. In this example, the brand offers a discount to a new store visitor. 

SMS marketing for Shopify sales Inform customers of sales and promotions.  

Keep your messages concise. This ensures you don’t bore your audience. 

Educate your audience with each message. Your campaign should inform your audience before selling. This improves brand trust and customer loyalty. 

Try out one of the several SMS marketing apps on Shopify to take advantage of this strategy. 

Strategy #7. Personalization 

Research shows that 80% of consumers are more likely to make a purchase when brands offer a personalized shopping experience. 

Creating a personalized shopping experience for your audience will lower the bounce rate from your site and improve your customer loyalty

How to personalize your shopping experience on Shopify

Use email marketing. To reach out to your customers based on their behaviour on your site. 

Use hyper-personalized search plugins. Shopify features plugins like Searchanise that can offer products based on the customer’s relevant shopping experience. 

Strategy #8. Social Media Marketing

To succeed on Shopify with social media you need a Social Media Marketing (SMM) strategy. Your social media marketing strategy will help you plan what content you’ll post, what social media channels you’ll use and how best to achieve your business goals through social media. 

Your SMM strategy will leverage sales channels on platforms like Facebook and Instagram to improve sales. You can do this easily by adding the Facebook and Instagram app on Shopify. 

For example, Blueland uses Instagram to sell its products with a direct checkout linked with Shopify. 

Shopify Sales on InstagramHere’s how to create a successful social media marketing strategy

Define your sales goals. Your business goals for using social media to improve sales should be clearly defined. 

Identify your target audience. You should be clear on your audience and how to reach them. 

Pick a Shopify SMM app to use for your strategy. We already highlighted Facebook and Instagram. But there are others.
Social media advertising for Shopify sales

Strategy #9. Influencer Marketing 

Influencer marketing is a strategy that will require you to partner with people who have a large following and audience on social media to advertise your brand. 

Influencer marketing is a brilliant method for skyrocketing sales on Shopify because you can leverage experts and influential people to drive purchasing decisions in favour of your business. 

How to get influencers to market your business

Gift your product for a review. An influencer in your niche will likely be open to reviewing your product if you gift it to them for free. 

As seen in this pic, Fatima reviews affordable laptops on YouTube. Brands reach out to her to get her to review their products. 

Offer discounts. You can offer influencers discounts on your product for a review. 

Live interviews and podcasts. You can ask an influencer for an interview or podcast from their social media pages. 

Strategy #10. Checkout optimization 

Your checkout optimization strategy can directly impact your conversion rate. The idea is to minimize all distractions for the shopper and drive them toward completing the checkout process. 

Checkout optimization makes the checkout process convenient, streamlined and pleasant for the customer. This reduces dissatisfaction and cart abandonment. 

A few checklists for checkout optimization

  • Keep it simple. In this example, the checkout on Rothys footwear store is simple and uncluttered. 
    Increase Shopify sales with clear CTA
  • Make your CTA clear. In the example above, the checkout button is clear and impossible to miss. 
  • Allow for guest checkout. Your site should allow people to checkout as guests to reduce the hassle involved in making a purchase. This option can be set in the Shopify admin panel.

  • Use an exit pop-up. Your pop-up can ask customers why they’re not completing the purchase and if you can do anything differently. 
  • Optimize your checkout process for speed and mobile
  • Only ask for credit card information at the last checkout stage

 

Strategy #11. Promotions and Discounts

Shoppers are often drawn to discounts and promotions on items they’re interested in buying. Shopify makes it easy to implement this strategy directly from the Discounts tab in your admin panel. 

Shopify admin panelHowever, there are ways to set discounts and promotions to drive sales for your Shopify business

Offer percentage discounts. Say from 5% to 50%

Free offers. Get customers to buy more by offering free products for a certain purchase. For example, “Buy three, get one free.” 

Use a discount pop-up template. This tells your visitors about your discount immediately when they arrive on your site. 

You can also offer discounts to get customers to sign up for your email newsletter. Here’s an example.

Grow email subscriber list exit popup ShopifyOffer holiday discount sales, particularly for returning customers. 

It all depends on how best you want to approach this strategy.  

Strategy #12. Use Wishlists

Some customers may be unwilling to pay for a product right away. That’s why your site should allow visitors to save items on their wishlist. This will help remind the customer of what they were previously browsing whenever they return to the store. 

Using wishlists and Save For Later, you can grow your email list which can be segmented for personalized email campaigns. 

Simple ways to improve Shopify sales using Wishlists

Use powerful wishlist apps that convert. An app like Wishlist Club serves this purpose effectively. Others like Wishlist Hero and Wishlist King also work. 

Remind visitors to save on wishlists. While customers browse your products, your app should remind them to save on their wishlist. 

Strategically place your wishlists. This makes it easy for customers to save items in just one click. Here’s an example:

Increase shopify sales through WishlistsNow let’s talk about some strategies that stop customers from abandoning your cart altogether. 

Strategy #13. Reducing Cart Abandonment

Research shows that nearly 70% of users who add an item to an online shopping cart will abandon it before checkout. You need to have a strategy to stem this tide for your Shopify store. 

To change this narrative for your Shopify store and improve your sales here are a few things you can do. 

Use a retargeting marketing campaign. You can set up a remarketing campaign using Google Ads that advertise your products to visitors who abandon your checkout process. 

Set up exit pop-ups. An exit popup will try to get the customer to rethink abandoning the cart. It also works to get their email and re-market to them via your email campaign. 

Look at this example by PushLiving

Again, Shopify has several apps you can use to create an exit pop-up for your site such as Privy, Popup Upsell and others. 

Follow up on social media and chat. You can use your list to market the same product to your visitors on social media. It’s also important to chat with your shoppers to find out why they’re not completing the checkout process. 

Strategy #14. Collaboration — Shopify Collabs

Your sales could move to the next level if you leverage the power of collaboration with content creators. This strategy has been made ever so easy with the Shopify Collabs program. 

Here’s how to get this strategy up and running for your brand

Sign up for Shopify Collabs. Head over to Shopify and sign up for the Shopify Collabs program as a brand

Shopify collaboration increase sales on ShopifyFind creators. There are thousands of creators on Shopify Collabs who will be open to collaborating with your brand. 

Create a collab program. After finding a creator that suits your brand, the next step is to create a collab. Creators are paid based on commission. 

Track sales. Shopify collabs allow you to track your sales through the system. 

Strategy #15. Improving Customer Satisfaction 

The lifetime value of a customer cannot be gauged on their first purchase but on how satisfied they are after every purchase.  

Excellent customer service is crucial for every brand that wants to improve customer satisfaction and increase sales. 

Here are 5 ways to improve your customer satisfaction

Offer multiple communication channels. Your customer should easily reach you across multiple channels – like Facebook, Instagram, Twitter and email. 

Stay in touch. You have to connect with your customers through various communication channels. For example, you can send messages to individual customers using the Shopify admin panel. Personalizing your conversations with customers fosters lasting relationships. 

Improve product quality. The quality of your product/service goes a long way to determine how satisfied your customers are. A high-quality product meets the expected need, lasts over time and works without adverse effects. 

Meet expectations. Every customer has an expectation they want your product to meet. Achieve this and you have a loyal customer. 

Respond to complaints and feedback. When it comes to customer service your handling of complaints and feedback is what matters most to your customers. If they feel you don’t take their concerns seriously, they’ll take their business elsewhere. 

Customer satisfaction rests on your product quality and your ability to resolve issues efficiently to meet the expectations of your clients. 

Strategy #16. Payment options 

Your sales could be suffering because your business doesn’t offer a convenient payment method for your customers.  

The good news is, that Shopify offers numerous payment options for merchants besides credit and debit card payments. 

For example, Ketnipz offers their customers an express checkout using Amazon Pay and Shop Pay

Shopify payment options to increase salesBut that’s not all. There are other payment options on Shopify like PayPal, Mobile Wallet, PayLater and even Crypto. 

Here are some checklists for choosing a payment option that ultimately increases your Shopify sales:

  • Understand what works for your audience.  
  • Transaction fees. Customers will prefer an option with the lowest transaction fee and chargebacks. This also affects your profit margin. 
  • Availability. The best payment option will allow customers to pay from anywhere in the world. 
  • Security. Your payment option should be risk-free for the customer with efficient anti-fraud measures. 

Strategy #17. Mobile Optimization

More than 79% of Shopify traffic comes from mobile devices like mobile phones and tablets. The figure continues to increase year on year. And it’s why your Shopify store must be optimized to work on all kinds of devices. 

Your strategy should have a plan for mobile because it improves your search engine ranking, lowers your site’s bounce rate, and ultimately improves sales. 

Here’s what you have to optimize your site for mobile

Improve page load speed. Stats show that a delay of one second reduces your conversion rate by 7%. 

Easy navigation. We talked about this in Strategy #1. Your users should be able to browse through your website with minimum effort. 

Visuals. Your mobile strategy shouldn’t sacrifice quality product images for speed. For example, the mobile page of Tenthousand’s Shopify store is irresistible as it features quality images, placed at the centre of the screen. 

Improve your mobile landing page. This is the first impression users will have when they land on your site. 

Google Analytics, Mobile Friendly Tests and PageSpeed Insights are a few tools to check how optimized your site is for mobile. 

Strategy #18. Optimizing Landing Page Content

Mobile aside, the overall landing page of your Shopify store has to be optimized to convert your visitors into paying customers. As mentioned earlier, your landing page is the first impression your visitors will have of your site. And you don’t get a second chance to make a good first impression. A visitor typically makes a decision about your business after 0.05 seconds on your landing page.

Note: Your landing page is not the same as your home page. You need a strategy for optimizing your landing page

The first things to look at are the page speed, the quality of images (remove oversized, distracting images), your CTA and social poof. 

Best tips for optimizing landing page content

Write a smashing headline. The first 10 words of your landing page headline are the most important. Think it through. 

Include social proof. Feel free to add user-generated content like reviews, testimonials and social media posts on your landing page. 

Use quality images. And video too if it doesn’t reduce your site’s speed. 

A powerful CTA. Your call to action has to be clear, compelling and visible. 

Optimize it for mobile. This is a powerful strategy for driving conversion as already discussed. 

Now here’s a great example of a landing page that converts, by Huppy

Shopify landing page that converts to increase salesAs you can see, the landing page above features powerful social proof, a persuasive copy and a clear call to action.  

Strategy #19. Upselling and Cross-selling  

Upselling and cross-selling is an easy-to-implement strategy that can skyrocket your Shopify sales this year. It simply involves encouraging your customers to purchase more products on your site that add extra value and complement what they initially bought. 

For example, a fashion store can offer a customer who bought a pair of jeans a matching T-shirt and belt for half the price. 

Doing this effectively on your Shopify store can take your sales to new heights while providing massive value for your customers. Why wouldn’t they want to do business with you now? 

Shopify apps like Visually All‑In‑1 Optimization are excellent for cross-selling and upselling.

Strategy #20. Using Referrals

A strong referral strategy is efficient for increasing sales on Shopify and reaching new customers. This strategy turns your customers into your marketers. 

You can implement this strategy using the Shopify Affiliate Program. This program allows merchants to offer incentives to customers for referring a new customer to their store. This strategy works perfectly because customers are usually more trusting of fellow customers. 

How to create a Shopify referral program

Identify your audience. Their demographics, location, preferences etc. 

Decide on software. This will allow you to track your progress and offer rewards.  

Decide on your incentives. This will be based on your budget and your business goals. 

Invite customers to join the program. Broadcast your referral program using various communication channels like social media and email marketing. 

Strategy #21. Live Chat and Automated Responses

The best Shopify brands have a live chat feature on their website to keep shoppers engaged with fast answers to questions. This ensures that the customer is never confused or frustrated to the point of abandoning their intended purchase.

Reduce Cart abandonment to increase salesBut it’s almost impossible to be readily available to respond to shoppers, even for a growing brand. That’s where automated responses using chatbots can help. 

Shopify apps allow you to use chatbots that can respond to customer queries 24/7 with the best answers from your FAQ database. 

Chatbots are also important for designing Shopify landing pages that convert. 

Strategy #22. Free Shipping

Customers are drawn to online stores that offer free shipping because it takes away the ‘annoying’ extra cost of buying a product. Free shipping has proven to nudge customers into spending more than they initially intended.  

Research has shown that customers expect free shipping from online stores when they spend above a certain limit. 

Ecommerce brands have gone with the trend and now offer free shipping to high-spending customers. 

For example, the Naja store offers free shipping for orders that are above $150. They make it clear from their landing page. 

Offer free shipping increase shopify salesVarious strategies can be implemented around free shipping to improve your Shopify sales. 

Brands can use free shipping offers to:

  • Drive sales for a particular product
  • For clearout sales
  • Gain new customers around a geographical location. 

Bonus strategy. Selling on Marketplaces 

If you’re still hungry to reach more customers and improve your sales, one more strategy to try is selling on different marketplaces. Shopify encourages both small and big brands to leverage the power of other large marketplaces to improve their sales. 

Here are some marketplaces you can consider selling on: 

  • Amazon
  • Etsy 
  • eBay
  • Walmart
  • Bonanza

Choosing the right marketplace for your brand requires some research on your part to find out what works best for your target audience and the fees involved.

Make more sales on Shopify today! 

As you’ve already seen, multiple strategies can be combined to increase sales for your Shopify store. Now there’s no more excuse why you shouldn’t be seeing positive results going forward. 

But if you’re still at a loss on what strategy to use and how best to use it, you can contact us at Forge and we’d be glad to help. 

Remember — the smallest changes can sometimes make the biggest difference for your Shopify sales. To start seeing instant results you must take action immediately using the information already at your fingertips. 

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Marketing, Sales, SEO, Website Design & Development
Why reinvent the wheel? There’s no point! Get an agency on board to create and manage your e-commerce marketing strategy. There’s a whole bunch of reasons. One is that hiring e-commerce marketing professionals is a trend that never ends. Another is that you’ll make more money. We see that we’ve grabbed your attention by mentioning the dollar factor. Read on, as we zoom in on reasons why you need a pro, or a team of them, to slay that strategy for you.

1. It Saves You Money

Avoid a steep learning curve — and possible failure — by trying to handle all marketing responsibilities on your own. The benefits of outsourcing rather than trying to perform certain functions in-house are well known.  Aside from outsourcing to experts with a wealth of experience and in-depth knowledge, other benefits include:
  • a more flexible balance sheet, with outsourcing falling into the variable costs category
  • increased efficiency, as you leverage an outsourced provider’s cost structure and economies of scale
  • reduced labor costs, especially in the hiring and training departments
  • the ability to start new projects almost immediately since everyone at your chosen agency is already raring to go
  • the freedom to focus on your core business and devote most of your attention to operational priorities
  • reducing risk by acknowledging that an agency knows how to avoid risk in the area they specialize in
  • gaining a competitive edge over larger companies than yours in the marketplace

2. You Get Real SEO Expertise

At Forge Digital Marketing, we go beyond traditional SEO that focuses on keyword optimization to improve rankings in organic search results. With us, you get a full technical SEO service, or website audit. In other words, you benefit from the get-go from a code-level approach to optimize your website so that you achieve better ranking and greater visibility within organic searches. Tech SEO adapts your content, web design, and code structure so that search engines can crawl, find, and index your web pages. Other aspects of tech SEO we deal with include
  • meta content
  • page performance
  • structured data
  • device compatibility
  • digital accessibility
These aspects of technical SEO result in greater search engine visibility. Enhancing these aspects drives more organic traffic to your site. Aside from technical SEO, thought, your website content is the foundation of your e-commerce marketing strategy.

3. Keyword-Driven Content Works an E-Commerce Marketing Strategy

Building backlinks — links to your website from other websites — is part of any effective content marketing strategy. In other words, it is an inbound link. Search engines view backlinks as validation that your website content is both useful and credible. Your credibility grows and the number of backlinks increases. Building “white hat”, or legitimate backlinks is to produce high-quality content on a regular basis results in your pages ranking higher in organic search results. As the mantra goes, content is king, and so are keywords. Our agency uses the latest keyword research tools to discover what keywords will work best for your business.

4. You Can Be the Best Across All Devices

Some people erroneously think that their SEO ranking remains the same across all devices. Research has discovered that this is true for only 13% of websites. Added to that, more and more users are habitually using search functions in social media platforms such as Instagram, Twitter, and Pinterest. We use up-to-date market intel like that to give our clients the edge over their competitors. That’s another reason you should engage the pros to help you create and manage your e-commerce strategy. You instantly gain access to state-of-the-art techniques, tools, and resources. Using an agency to develop your e-commerce marketing strategy can give you the necessary boost to get ahead of your competitors because the newest techniques, tools, and resources are at your disposal. In essence, this is agile marketing in action.

5. You Get Content Management & SEO Copywriting

Content is written using keyword strategies designed to help that content rank better for targeted search queries. Your keyword strategy should also apply to page titles, meta descriptions, and header tags, for example. Forge Digital Marketing works out content recommendations that are custom made for you and perfectly aligned to your business goals. Our recommendations include input on
  • high-level messaging
  • a value proposition
  • social media integration.
  • publishing workflows and a schedule for you to stick to

6. You Get Marketing Experts

A lot of digital marketing agencies are hyped up on the digital side of things. But they often lack true marketing expertise. Forge Digital has well-grounded expertise in both. We have the kind of expertise you can rely on in areas as diverse asWe’ll also help you navigate your way through the benefits of incorporating geolocation and IP targeting into your advertising strategy. Because we are e-commerce marketing experts, we are not in the least fazed by setting up and managing paid ad campaigns. A killer PPC campaign needs a lot of thought and scrutiny — both in the planning and follow-up stages.

7. Tracking, Tracing and Regular Reports

Part of any excellent agency’s service to create an e-commerce marketing strategy for its clients is regular reporting and transparency. Forge Digital Marketing gives you a set of detailed and easy-to-understand reports every month. That way, you can track your progress, see if your KPIs are actually performing, and see what has improved and how the whole process is going. We will identify areas of CRO (conversion rate optimization) and other opportunities each month to consistently improve your approach. Read about what we have to say about SEO on our website!

Dare To Dazzle

Forge Digital Marketing is not just a bunch of geeks who know their way around all this technical stuff. We have in-depth marketing knowledge that informs the way we help you to stand out from the crowd and positively shine. Our track record with setting up an e-commerce marketing strategy for startups and SMEs is particularly good for that reason. Don’t be someone else’s guinea pig. Don’t be a hamster on a reinvented wheel. Make the most of everything your business stands for and produces. If you’re not sure what that is, come and talk to us at Forge Digital. 

You can contact us right here!
 

 

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Sales
The buyer journey is something that any business owner must understand to stand out and be successful in the 2017 digital atmosphere. You must first put yourself in the buyer’s driver seat. Being a business owner, as many of you know, people are constantly trying to sell you shit. It’s ridiculous. Who wants to listen to an average sales pitch selling an average product? Most likely, it’s not even worth your time to listen to a guy talk about “why you need” his product. We can break down the journey of an informed/modern buyer in 5 Basic Steps:   Awareness, Engagement, Purchase, Loyalty and Advocacy. The key to success is to understand each step of the process and to figure out where the buyer is in their journey. Ask yourself the following questions: Has the buyer researched your company and your competition? Did this buyer find you or did you have to search for them? All important things to take into consideration. These things will tell you where your buyer is and how you need to approach him. So let’s break it down:   Step 1: AWARENESS A.k.a. GET FOUND. The beginning of the buyer journey starts by driving attention and awareness towards your company and products. This step is where creative branding, attractive and interesting social media posting, and Search Engine Optimization are key. Start by developing a strategy that will allow you to grasp the attention of your audience and drive them towards your products/services. Do this by showing them that your company has the ability and energy to impact their life or business in a positive way or answer/solve the question that they were searching for when they found you.   Step 2: ENGAGEMENT Once you get customers into the Engagement stage, you know that your awareness process is working. Now that the buyer is aware of your company and what you do, you have to keep them ENGAGED. You do this through means of providing interesting content which relates to them and their needs, a.k.a. giving them real value, free of charge. Blogs are a great way to do this (kinda like the one you are reading right now). With RIVALUS, we constantly provided daily content to boost awareness around our proteins and how our products differed and were better than our competition. Engagement doesn’t necessarily revolve around your products and services only, but also around information and new or trendy subjects that your audience will find engaging that are pertinent to the brand. For instance, at RIVALUS, we blogged not only about our supplements, but about valuable workouts. Were not selling workouts, but we want people to engage around the brand and spark conversations which in turn create engagement around your brand.   Step 3: THE SALE If steps 1 and 2 are successful, the sale becomes the easiest part of the process. Creating an easy avenue for the customer to make a purchase is key. Having a personable sales department and amazing customer service becomes essential so frustration levels stay low. Even the smallest glitch in your sales system can drive away a customer. In the end, there are other people who can sell them a similar product. To ensure the sale, be the company who has a flawless purchase plan, then, delight the shit out of them.   Step 4: DELIGHT: Turning a buyer into a Loyal Customer Marketing never ends. The sale is not the end goal. It’s the beginning. Now the goal is to create customers out of buyers. Keeping engagement at the forefront, we want to put information pertaining to other things which relate to original purchases. You will respond to messages, comments, and complaints in a quick and orderly fashion. This gives the feeling that you truly care about the customer and their experience.   Creating new, exciting, and intriguing products and content is the key to creating a brand induced community. This community will be loyal to your brand because you do more for those people then similar companies do. True communities will attract like people, growing your brand and bringing you more sales.   Step 5: ADVOCACY Creating advocated to spread the word about your business is not a one step process. You have to continuously engage with your audience and potential audience by providing actionable content that gives real value. This stuff takes time. A new follower likes a recent post? Go to their page and like 2 posts. Be a real life human representation of your brand. Give people incentives to be brand advocates and diplomats. Never stop creating new material for your loyal customers to read and enjoy. Engage them not only through your services and products, but give them information and news about exciting things that affect their personal lives. Each step of the buyer journey feeds off the prior: You can’t create brand advocates if you don’t have loyal customers.You can’t have loyal customers unless you have a flawless sales process. You can’t make a sale unless you have engaged with your potential customers. And customers don’t appear out of thin air. You have to give people a clear cut vision of what your product is and what it will do for them. We’ve only scratched the surface of the complexity of the buyer journey. We’ve only scratched the surface of the complexity of the buyer journey. What’s your key takeaway? What do you do with your business to set yourself apart during your buyer journey? Leave a comment below or tweet at us: @forgedigitalmkt
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